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This section looks at the demand for Direct Marketing skills within the Cheshire region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkDirect Marketing
Location
3 months to 25 Jul 2008Same period last year
Rank112138
Rank change on same period last yearUp+26
Matching permanent IT job ads355
As % of all UK permanent IT job ads sampled0.018 %0.002 %
As % of the category below1.664 %0.268 %
Salaries quoted345
Average minimum salary£32,235£44,400
Average salary£35,662£45,400
% change on same period last year-21.44 %
Average maximum salary£39,088£46,400
UK excluding London average salary£37,373£39,450
% change on same period last year-5.26 %
Cheshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
Cheshire
Matching permanent IT job ads21031865
As % of all UK permanent IT job ads sampled1.110 %0.764 %
Salaries quoted19481670
Average minimum salary£36,669£36,058
Average salary£40,680£39,045
% change on same period last year+4.18 %
Average maximum salary£44,691£42,031
UK excluding London average salary£42,567£44,524
% change on same period last year-4.39 %
Direct Marketing North WestDirect Marketing
North West

Direct Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Direct Marketing across the Cheshire region as a proportion of the total demand within the Processes & Methodologies category.

Cheshire Direct Marketing Demand Trend

Direct Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Cheshire region.

Cheshire Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Direct Marketing across the Cheshire region over the 3 months to 25 July 2008.

Cheshire Direct Marketing Salary Histogram

Direct Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Cheshire region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
ChesterUp+1611£40,200-1.95 %
WarringtonNew entry-5£26,900-
CreweNew entry-3£29,333-
Direct Marketing North WestDirect Marketing
North West

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2008, IT jobs across the Cheshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

160 (100.00 %)Marketing
234 (56.67 %)SQL
234 (56.67 %)SQL Server
318 (30.00 %)Data Management
318 (30.00 %)Transact-SQL
417 (28.33 %)Data Analysis
515 (25.00 %)B2B
515 (25.00 %)B2C
614 (23.33 %)Government
614 (23.33 %)Publishing
614 (23.33 %)Statistics
79 (15.00 %)Insurance
79 (15.00 %)Pensions
87 (11.67 %)Internet Marketing
96 (10.00 %)VB
96 (10.00 %)VBA
96 (10.00 %)Business Development
96 (10.00 %)VB6
104 (6.667 %)Business Intelligence
104 (6.667 %)OO
104 (6.667 %)Client/Server
104 (6.667 %).NET
104 (6.667 %)VB.NET
104 (6.667 %)C#
104 (6.667 %)DCOM
113 (5.000 %)SMS
113 (5.000 %)SEO
113 (5.000 %)Web Analytics
113 (5.000 %)SQL Server 2005
113 (5.000 %)Pay per click

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT jobs across the Cheshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Cheshire IT Job Market, Application DevelopmentApplication Development
14 (6.667 %)DCOM
14 (6.667 %).NET
22 (3.333 %)ADO
22 (3.333 %)ASP
22 (3.333 %)HTML
22 (3.333 %)CSS
22 (3.333 %)XML
22 (3.333 %)ODBC
Cheshire IT Job Market, ApplicationsApplications
12 (3.333 %)MS Office
12 (3.333 %)MS Excel
Cheshire IT Job Market, Communications & NetworkingCommunications & Networking
13 (5.000 %)SMS
Cheshire IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
134 (56.67 %)SQL Server
23 (5.000 %)SQL Server 2005
32 (3.333 %)SQL Server 2000
32 (3.333 %)Crystal Reports
32 (3.333 %)DTS
41 (1.667 %)RDBMS
Cheshire IT Job Market, GeneralGeneral
160 (100.00 %)Marketing
214 (23.33 %)Government
214 (23.33 %)Publishing
39 (15.00 %)Insurance
39 (15.00 %)Pensions
Cheshire IT Job Market, Job TitlesJob Titles
126 (43.33 %)Analyst
126 (43.33 %)Data Analyst
216 (26.67 %)Server Analyst
310 (16.67 %)Programmer
49 (15.00 %)Marketing Analyst
57 (11.67 %)Team Leader
57 (11.67 %)Account Manager
66 (10.00 %)Development Manager
66 (10.00 %)Business Development Manager
66 (10.00 %)Business Manager
75 (8.333 %)Developer
75 (8.333 %)Database Designer
82 (3.333 %)Sales Consultant
82 (3.333 %)Senior Developer
82 (3.333 %)Consultant
82 (3.333 %)Software Developer
82 (3.333 %)Trainer
82 (3.333 %)Technical Support
82 (3.333 %)Technical Consultant
82 (3.333 %)Technical Trainer
Cheshire IT Job Market, MiscellaneousMiscellaneous
114 (23.33 %)Statistics
24 (6.667 %)Client/Server
32 (3.333 %)Data Integration
Cheshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
118 (30.00 %)Data Management
217 (28.33 %)Data Analysis
315 (25.00 %)B2B
315 (25.00 %)B2C
47 (11.67 %)Internet Marketing
56 (10.00 %)Business Development
64 (6.667 %)Business Intelligence
64 (6.667 %)OO
73 (5.000 %)SEO
73 (5.000 %)Web Analytics
73 (5.000 %)Pay per click
81 (1.667 %)CRM
Cheshire IT Job Market, Programming LanguagesProgramming Languages
134 (56.67 %)SQL
218 (30.00 %)Transact-SQL
36 (10.00 %)VB
36 (10.00 %)VBA
36 (10.00 %)VB6
44 (6.667 %)VB.NET
44 (6.667 %)C#
52 (3.333 %)JavaScript
52 (3.333 %)VBScript
Cheshire IT Job Market, QualificationsQualifications
12 (3.333 %)Degree
Cheshire IT Job Market, VendorsVendors
12 (3.333 %)Teradata
12 (3.333 %)Alterian
12 (3.333 %)Unica
21 (1.667 %)Trillium
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