The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Chester region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Social Media
Rank 28 40 60
Rank change year-on-year
+12 +20
Permanent jobs citing Social Media 8 3 4
As % of all permanent IT jobs located in Chester 3.67% 1.30% 1.09%
As % of the Miscellaneous category 9.09% 3.85% 3.25%
Number of salaries quoted 5 1 4
Average salary £22,500 £52,500 £23,500
Average salary % change year-on-year
-57.14% +123.40%
UK excluding London average salary £36,250 £35,000 £37,500
% change year-on-year
+3.57% -6.66%
Social Media
Cheshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Chester region.

Miscellaneous Category
Chester
Permanent IT job ads with a match in the
Miscellaneous category
88 78 123
As % of all permanent IT jobs located in Chester 40.37% 33.77% 33.51%
Number of salaries quoted 77 57 89
Average salary £48,750 £37,500 £34,000
Average salary % change year-on-year
+30.00% +10.29%
90% offered a salary of more than £22,500 £32,050 £22,500
10% offered a salary of more than £65,000 £39,500 £52,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Chester

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Chester region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Chester

Social Media
Salary Trend in Chester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Chester region.

Social Media Salary Trend in Chester

Social Media
Top 24 Related IT Skills in Chester

For the 6 months to 24 December 2014, IT jobs across the Chester region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 5 (62.50%) Advertising
1 5 (62.50%) Pay per click
1 5 (62.50%) Marketing
2 4 (50.00%) Google
2 4 (50.00%) Social Media Marketing
2 4 (50.00%) Analytical Skills
3 3 (37.50%) HTML
3 3 (37.50%) JavaScript
3 3 (37.50%) PHP
3 3 (37.50%) MySQL
3 3 (37.50%) CSS
3 3 (37.50%) XHTML
3 3 (37.50%) MVC
3 3 (37.50%) Content Management
3 3 (37.50%) Business Development
3 3 (37.50%) Life Science
3 3 (37.50%) Zend
3 3 (37.50%) jQuery
3 3 (37.50%) WordPress
3 3 (37.50%) Magento
3 3 (37.50%) HTML5
3 3 (37.50%) CSS3
4 2 (25.00%) E-Commerce
5 1 (12.50%) Digital Marketing

Social Media
Top Related IT Skills in Chester by Category

For the 6 months to 24 December 2014, IT jobs across the Chester region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) WordPress
Business Applications
1 3 (37.50%) Magento
Database & Business Intelligence
1 3 (37.50%) MySQL
General
1 5 (62.50%) Advertising
1 5 (62.50%) Marketing
Job Titles
1 4 (50.00%) Social Media Manager
2 3 (37.50%) Developer
2 3 (37.50%) Web Developer
2 3 (37.50%) Front-End Developer
2 3 (37.50%) Front-End Web Developer
3 1 (12.50%) Social Media Executive
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
1 3 (37.50%) CSS
1 3 (37.50%) XHTML
1 3 (37.50%) jQuery
1 3 (37.50%) HTML5
1 3 (37.50%) CSS3
Miscellaneous
1 4 (50.00%) Analytical Skills
2 3 (37.50%) Life Science
Processes & Methodologies
1 5 (62.50%) Pay per click
2 4 (50.00%) Social Media Marketing
3 3 (37.50%) Business Development
3 3 (37.50%) MVC
3 3 (37.50%) Content Management
4 2 (25.00%) E-Commerce
5 1 (12.50%) Digital Marketing
Programming Languages
1 3 (37.50%) JavaScript
1 3 (37.50%) PHP
Vendors
1 4 (50.00%) Google
2 3 (37.50%) Zend