The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Campaign Analysis
Rank 322 325 326
Rank change year-on-year
+3 +1
Permanent jobs citing Campaign Analysis 9 2 4
As % of all permanent IT jobs located in the City of London 0.076% 0.017% 0.031%
As % of the Processes & Methodologies category 0.093% 0.020% 0.039%
Number of salaries quoted 7 2 4
Average salary £37,500 £37,000 £40,000
Average salary % change year-on-year
+1.35% -7.50%
UK excluding London average salary £31,250 £30,000 £32,500
% change year-on-year
+4.16% -7.69%
Campaign Analysis
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9686 9797 10309
As % of all permanent IT jobs located in the City of London 81.29% 80.87% 78.89%
Number of salaries quoted 8022 8634 9418
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £36,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Campaign Analysis
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Campaign Analysis across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the City of London

Campaign Analysis
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis across the City of London region.

Campaign Analysis Salary Trend in the City of London

Campaign Analysis
Top 30 Related IT Skills in the City of London

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis.

1 20 (90.91%) Marketing
2 16 (72.73%) Analytics
3 12 (54.55%) SQL
4 10 (45.45%) SAS
5 8 (36.36%) CRM
5 8 (36.36%) Advertising
6 7 (31.82%) SPSS
6 7 (31.82%) Degree
7 6 (27.27%) Digital Marketing
8 5 (22.73%) Online Games
8 5 (22.73%) Statistical Analysis
8 5 (22.73%) Pay per click
8 5 (22.73%) Web Analytics
8 5 (22.73%) Python
8 5 (22.73%) C#
8 5 (22.73%) Java
8 5 (22.73%) JavaScript
8 5 (22.73%) Games
8 5 (22.73%) Data Analysis
9 4 (18.18%) Data Mining
9 4 (18.18%) Mathematics
9 4 (18.18%) Customer Insight
10 3 (13.64%) Email Marketing
10 3 (13.64%) Time Management
10 3 (13.64%) MS PowerPoint
10 3 (13.64%) CHAID
10 3 (13.64%) Retail
10 3 (13.64%) VB
10 3 (13.64%) Customer Segmentation
11 2 (9.09%) Oracle

Campaign Analysis
Top Related IT Skills in the City of London by Category

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 10 (45.45%) SAS
Applications
1 7 (31.82%) SPSS
2 3 (13.64%) MS PowerPoint
3 2 (9.09%) FastStats
4 1 (4.55%) Photoshop
4 1 (4.55%) MS Office
4 1 (4.55%) MS Excel
Business Applications
1 1 (4.55%) WebTrends
1 1 (4.55%) Google Analytics
Database & Business Intelligence
1 4 (18.18%) Data Mining
2 2 (9.09%) Base SAS
3 1 (4.55%) SAS Enterprise Miner
3 1 (4.55%) QlikView
General
1 20 (90.91%) Marketing
2 8 (36.36%) Advertising
3 5 (22.73%) Games
4 3 (13.64%) Retail
5 2 (9.09%) Finance
6 1 (4.55%) Telecoms
Job Titles
1 13 (59.09%) Analyst
2 7 (31.82%) Data Analyst
3 5 (22.73%) Web Analyst
3 5 (22.73%) PPC Specialist
3 5 (22.73%) PPC Manager
3 5 (22.73%) PPC Analyst
3 5 (22.73%) PPC Executive
4 3 (13.64%) Customer Analyst
4 3 (13.64%) Senior Analyst
5 2 (9.09%) Marketing Manager
5 2 (9.09%) Email Marketing Manager
5 2 (9.09%) Insight Analyst
6 1 (4.55%) Senior Insight Analyst
6 1 (4.55%) Designer
6 1 (4.55%) Campaign Manager
6 1 (4.55%) Digital Designer
6 1 (4.55%) CRM Analyst
6 1 (4.55%) Junior
6 1 (4.55%) Senior SAS Analyst
6 1 (4.55%) Junior Analyst
Libraries, Frameworks & Software Standards
1 2 (9.09%) HTML
2 1 (4.55%) CSS
Miscellaneous
1 5 (22.73%) Online Games
2 4 (18.18%) Mathematics
3 1 (4.55%) FMCG
3 1 (4.55%) GIS
3 1 (4.55%) Statistics
Processes & Methodologies
1 16 (72.73%) Analytics
2 8 (36.36%) CRM
3 6 (27.27%) Digital Marketing
4 5 (22.73%) Web Analytics
4 5 (22.73%) Statistical Analysis
4 5 (22.73%) Pay per click
4 5 (22.73%) Data Analysis
5 4 (18.18%) Customer Insight
6 3 (13.64%) Customer Segmentation
6 3 (13.64%) Email Marketing
6 3 (13.64%) CHAID
6 3 (13.64%) Time Management
7 2 (9.09%) Operations Research
7 2 (9.09%) Data Modelling
7 2 (9.09%) Business Analysis
7 2 (9.09%) Competitor Analysis
7 2 (9.09%) Customer Intelligence
7 2 (9.09%) Project Management
7 2 (9.09%) Marketing Strategy
8 1 (4.55%) Customer Analytics
Programming Languages
1 12 (54.55%) SQL
2 5 (22.73%) C#
2 5 (22.73%) Java
2 5 (22.73%) JavaScript
2 5 (22.73%) Python
3 3 (13.64%) VB
4 2 (9.09%) MATLAB
Qualifications
1 7 (31.82%) Degree
Quality Assurance & Compliance
1 1 (4.55%) QA
Vendors
1 2 (9.09%) Oracle
1 2 (9.09%) Alterian
2 1 (4.55%) Google
2 1 (4.55%) ExactTarget
2 1 (4.55%) Microsoft