The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 284 320 325
Rank change year-on-year
+36 +5
Permanent jobs citing Direct Marketing 32 11 23
As % of all permanent IT jobs located in the City of London 0.28% 0.093% 0.18%
As % of the Processes & Methodologies category 0.34% 0.11% 0.22%
Number of salaries quoted 16 4 21
Average salary £39,000 £40,000 £38,500
Average salary % change year-on-year
-2.50% +3.89%
90% offered a salary of more than £31,750 £29,500 £25,000
10% offered a salary of more than £46,250 £66,250 £82,500
UK excluding London average salary £38,500 £40,000 £32,500
% change year-on-year
-3.75% +23.07%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9322 9712 10370
As % of all permanent IT jobs located in the City of London 81.84% 82.01% 80.88%
Number of salaries quoted 7777 8476 9465
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,922
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 23 September 2014.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 23 September 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 44 (100.00%) Marketing
2 23 (52.27%) SQL
3 20 (45.45%) CRM
4 17 (38.64%) Analytics
4 17 (38.64%) Analytical Skills
5 14 (31.82%) SAS
6 11 (25.00%) Degree
7 10 (22.73%) Google Analytics
7 10 (22.73%) Email Marketing
7 10 (22.73%) Google
7 10 (22.73%) HTML
7 10 (22.73%) Advertising
8 9 (20.45%) Flash
9 8 (18.18%) E-Commerce
9 8 (18.18%) Electronics
9 8 (18.18%) Retail
10 7 (15.91%) Data Analysis
10 7 (15.91%) Statistics
10 7 (15.91%) Telecoms
10 7 (15.91%) Finance
10 7 (15.91%) Relational Database
11 6 (13.64%) Multivariate Testing
12 5 (11.36%) Legal
13 4 (9.09%) Social Media
13 4 (9.09%) Statistical Modelling
13 4 (9.09%) Propensity Modelling
13 4 (9.09%) Mathematics
13 4 (9.09%) Microsoft
13 4 (9.09%) SPSS
13 4 (9.09%) Oracle

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 23 September 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (31.82%) SAS
2 3 (6.82%) CMS
3 1 (2.27%) Drupal
3 1 (2.27%) WordPress
Applications
1 4 (9.09%) SPSS
2 3 (6.82%) FastStats
3 2 (4.55%) MS PowerPoint
3 2 (4.55%) Photoshop
4 1 (2.27%) MS Office
4 1 (2.27%) MS Excel
4 1 (2.27%) Adobe Illustrator
4 1 (2.27%) InDesign
4 1 (2.27%) PowerPivot
Business Applications
1 10 (22.73%) Google Analytics
Cloud Services
1 1 (2.27%) CheetahMail
Communications & Networking
1 2 (4.55%) Broadband
Database & Business Intelligence
1 7 (15.91%) Relational Database
2 3 (6.82%) Data Mining
3 2 (4.55%) QlikView
3 2 (4.55%) Base SAS
3 2 (4.55%) Xcelsius
3 2 (4.55%) Big Data
4 1 (2.27%) SQL Server Reporting Services
4 1 (2.27%) SQL Server Integration Services
General
1 44 (100.00%) Marketing
2 10 (22.73%) Advertising
3 8 (18.18%) Retail
3 8 (18.18%) Electronics
4 7 (15.91%) Telecoms
4 7 (15.91%) Finance
5 5 (11.36%) Legal
6 2 (4.55%) Publishing
7 1 (2.27%) Games
7 1 (2.27%) Multimedia
7 1 (2.27%) German Language
7 1 (2.27%) Polish Language
Job Titles
1 18 (40.91%) Analyst
2 11 (25.00%) Data Analyst
3 9 (20.45%) CRM Manager
4 7 (15.91%) Senior Manager
5 6 (13.64%) Marketing Analyst
6 5 (11.36%) Account Manager
6 5 (11.36%) Digital Account Manager
6 5 (11.36%) Insight Analyst
6 5 (11.36%) Senior Account Manager
6 5 (11.36%) Marketing Data Analyst
7 3 (6.82%) Senior Analyst
7 3 (6.82%) Consultant
7 3 (6.82%) Senior Data Analyst
7 3 (6.82%) CRM Consultant
7 3 (6.82%) Marketing Manager
8 2 (4.55%) SAS Analyst
8 2 (4.55%) Database Marketing Executive
8 2 (4.55%) Designer
8 2 (4.55%) Marketing Executive
9 1 (2.27%) Creative Designer
Libraries, Frameworks & Software Standards
1 10 (22.73%) HTML
2 9 (20.45%) Flash
3 2 (4.55%) HTML5
4 1 (2.27%) HTML5 Canvas
4 1 (2.27%) SVG
4 1 (2.27%) ATL
4 1 (2.27%) CSS
Miscellaneous
1 17 (38.64%) Analytical Skills
2 7 (15.91%) Statistics
3 4 (9.09%) Mathematics
3 4 (9.09%) Social Media
4 2 (4.55%) Computer Science
4 2 (4.55%) Blog
5 1 (2.27%) Visualisation
5 1 (2.27%) Management Information System
Operating Systems
1 2 (4.55%) Android
1 2 (4.55%) Apple iOS
Processes & Methodologies
1 20 (45.45%) CRM
2 17 (38.64%) Analytics
3 10 (22.73%) Email Marketing
4 8 (18.18%) E-Commerce
5 7 (15.91%) Data Analysis
6 6 (13.64%) Multivariate Testing
7 4 (9.09%) Propensity Modelling
7 4 (9.09%) Statistical Modelling
7 4 (9.09%) Web Analytics
7 4 (9.09%) Logistic Regression
8 3 (6.82%) CHAID
8 3 (6.82%) Database Marketing
8 3 (6.82%) Marketing Strategy
8 3 (6.82%) Customer Insight
8 3 (6.82%) Online Marketing
8 3 (6.82%) Digital Marketing
9 2 (4.55%) Stakeholder Engagement
9 2 (4.55%) Marketing Management
9 2 (4.55%) Line Management
9 2 (4.55%) SEO
Programming Languages
1 23 (52.27%) SQL
2 3 (6.82%) VBA
2 3 (6.82%) R
3 1 (2.27%) C
Qualifications
1 11 (25.00%) Degree
Vendors
1 10 (22.73%) Google
2 4 (9.09%) Oracle
2 4 (9.09%) Microsoft
3 1 (2.27%) Adobe
3 1 (2.27%) BT
3 1 (2.27%) ExactTarget
City, London
Understanding Recruitment
Salary: £38000 - £40000 per annum + Execllent Benefits
Posted: 2 days ago
City, London
Understanding Recruitment
Salary: £30000 - £32000 per annum + Execllent Benefits
Posted: 2 days ago
City of London
Churchill Frank
Salary: £30000 - £35000 per annum + benefits
Posted: 13 days ago