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This section looks at the demand for Direct Marketing skills within the City of London region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the last 3 months to 9 May 2008 with a comparison to the same period last year.

LinkDirect Marketing
Location
3 months to 9 May 2008Same period last year
Rank340322
Rank change on same period last yearDown-18
Matching permanent IT job ads269
As % of all UK permanent IT job ads sampled0.013 %0.004 %
As % of the category below0.206 %0.087 %
Salaries quoted258
Average minimum salary£47,880£30,000
Average salary£52,980£31,563
% change on same period last year+67.85 %
Average maximum salary£58,080£33,125
UK excluding London average salary£38,671£34,323
% change on same period last year+12.66 %
Processes & Methodologies City of LondonProcesses & Methodologies
City of London
Matching permanent IT job ads1264610375
As % of all UK permanent IT job ads sampled6.164 %4.636 %
Salaries quoted106978186
Average minimum salary£50,932£55,751
Average salary£56,365£60,412
% change on same period last year-6.69 %
Average maximum salary£61,799£65,073
UK excluding London average salary£42,984£44,014
% change on same period last year-2.34 %
Direct Marketing LondonDirect Marketing
London

Direct Marketing
Demand Trend

The chart provides a 3-month moving total starting in 2004 of permanent IT jobs ads citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Direct Marketing Demand Trend

Direct Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs ads citing Direct Marketing across the City of London region.

City of London Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the past 3 months.

City of London Direct Marketing Salary Histogram

Direct Marketing
Top 30 Related IT Skills

Over the past 6 months permanent IT jobs across the City of London region citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Direct Marketing.

143 (100.00 %)Marketing
213 (30.23 %)Degree
312 (27.91 %)Oracle
411 (25.58 %)CRM
510 (23.26 %)Internet
510 (23.26 %)Finance
510 (23.26 %)Retail
69 (20.93 %)Data Management
69 (20.93 %)Artificial Intelligence
69 (20.93 %)Education
69 (20.93 %)Econometrics
69 (20.93 %)Risk Management
69 (20.93 %)Telecoms
69 (20.93 %)Basel II
69 (20.93 %)Data Mining
69 (20.93 %)Business Intelligence
69 (20.93 %)BusinessObjects
69 (20.93 %)Cognos
69 (20.93 %)PRINCE2
69 (20.93 %)DB2
69 (20.93 %)Business Objects
69 (20.93 %)Computer Science
69 (20.93 %)Credit Risk
78 (18.60 %)Business Development
86 (13.95 %)Change Management
86 (13.95 %)MBA
86 (13.95 %)BS7799
86 (13.95 %)PMP
86 (13.95 %)PMI Certification
86 (13.95 %)ITIL

Direct Marketing
Top Related IT Skills by Category

Over the past 6 months permanent IT jobs across the City of London region citing Direct Marketing also mentioned the following skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Direct Marketing. Up to 20 skills are shown per category.

Application Development
15 (11.63 %)HTML
15 (11.63 %)CSS
Applications
14 (9.302 %)MS Visio
21 (2.326 %)MS PowerPoint
21 (2.326 %)MS Excel
Business Applications
13 (6.977 %)Oracle ERP
21 (2.326 %)Microsoft CRM
Communications & Networking
110 (23.26 %)Internet
Database & Business Intelligence
19 (20.93 %)DB2
19 (20.93 %)Data Mining
19 (20.93 %)BusinessObjects
21 (2.326 %)SQL Server 2005
21 (2.326 %)Database Marketing
21 (2.326 %)SQL Server
Development Applications
15 (11.63 %)Dreamweaver
General
143 (100.00 %)Marketing
210 (23.26 %)Retail
210 (23.26 %)Finance
39 (20.93 %)Education
39 (20.93 %)Telecoms
43 (6.977 %)Insurance
51 (2.326 %)Pharmaceutical
Job Titles
115 (34.88 %)Consultant
28 (18.60 %)Project Manager
28 (18.60 %)Marketing Executive
36 (13.95 %)IT Consultant
36 (13.95 %)Governance Consultant
36 (13.95 %)IT Strategy Consultant
36 (13.95 %)Strategy Consultant
45 (11.63 %)Account Director
45 (11.63 %)Technical Manager
45 (11.63 %)Technical Project Manager
53 (6.977 %)Senior Manager
53 (6.977 %)Senior Project Manager
53 (6.977 %)Principle Consultant
53 (6.977 %)Programme Manager
53 (6.977 %)Senior Programme Manager
53 (6.977 %)PRINCE2 Project Manager
62 (4.651 %)Graduate
71 (2.326 %)Marketing Manager
71 (2.326 %)Marketing Director
71 (2.326 %)CRM Manager
Miscellaneous
19 (20.93 %)Artificial Intelligence
19 (20.93 %)Computer Science
19 (20.93 %)Credit Risk
24 (9.302 %)German Language
33 (6.977 %)Asset Management
41 (2.326 %)Replication
Processes & Methodologies
111 (25.58 %)CRM
29 (20.93 %)PRINCE2
29 (20.93 %)Business Intelligence
29 (20.93 %)Risk Management
29 (20.93 %)Econometrics
29 (20.93 %)Data Management
38 (18.60 %)Business Development
46 (13.95 %)ITIL
46 (13.95 %)Change Management
46 (13.95 %)IT Governance
55 (11.63 %)Internet Marketing
55 (11.63 %)Project Management
64 (9.302 %)B2B
73 (6.977 %)RAD
73 (6.977 %)DSDM
73 (6.977 %)ERP
73 (6.977 %)Programme Management
73 (6.977 %)Resource Management
73 (6.977 %)Email Marketing
82 (4.651 %)Data Analysis
Programming Languages
12 (4.651 %)SQL
21 (2.326 %)Transact-SQL
21 (2.326 %)PL/SQL
Qualifications
113 (30.23 %)Degree
26 (13.95 %)PMP
26 (13.95 %)PMI Certification
26 (13.95 %)MBA
Quality Assurance & Compliance
19 (20.93 %)Basel II
26 (13.95 %)COBIT
26 (13.95 %)BS7799
32 (4.651 %)QA
Vendors
112 (27.91 %)Oracle
29 (20.93 %)Business Objects
29 (20.93 %)Cognos
35 (11.63 %)Adobe
43 (6.977 %)SAP
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