The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 295 309 293
Rank change year-on-year
+14 -16
Permanent jobs citing Direct Marketing 12 8 19
As % of all permanent IT jobs located in the City of London 0.12% 0.076% 0.17%
As % of the Processes & Methodologies category 0.14% 0.092% 0.22%
Number of salaries quoted 11 6 17
Average salary £33,000 £47,500 £45,500
Average salary % change year-on-year
-30.52% +4.39%
90% offered a salary of more than £32,500 £27,500 £29,600
10% offered a salary of more than £41,000 £54,500 £52,500
UK excluding London average salary £38,000 £37,500 £43,750
% change year-on-year
+1.33% -14.28%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8629 8736 8795
As % of all permanent IT jobs located in the City of London 83.21% 82.88% 80.22%
Number of salaries quoted 7284 7340 7865
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,500 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 3 March 2015.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 3 March 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 33 (100.00%) Marketing
2 21 (63.64%) SQL
3 17 (51.52%) CRM
4 14 (42.42%) SAS
5 11 (33.33%) Analytical Skills
6 10 (30.30%) Analytics
7 9 (27.27%) FastStats
8 7 (21.21%) Relational Database
8 7 (21.21%) SPSS
9 6 (18.18%) E-Commerce
9 6 (18.18%) Data Analysis
9 6 (18.18%) Multivariate Testing
10 5 (15.15%) Google
10 5 (15.15%) Logistic Regression
11 4 (12.12%) Degree
11 4 (12.12%) Finance
11 4 (12.12%) Stakeholder Management
11 4 (12.12%) Agile Software Development
11 4 (12.12%) Retail
11 4 (12.12%) Project Management
11 4 (12.12%) Use Case
11 4 (12.12%) Google Analytics
11 4 (12.12%) User Stories
12 3 (9.09%) Database Marketing
12 3 (9.09%) Email Marketing
12 3 (9.09%) Digital Marketing
12 3 (9.09%) Customer Insight
12 3 (9.09%) R
12 3 (9.09%) Microsoft
13 2 (6.06%) Alterian

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 3 March 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (42.42%) SAS
2 1 (3.03%) CMS
2 1 (3.03%) WordPress
2 1 (3.03%) SharePoint
Applications
1 9 (27.27%) FastStats
2 7 (21.21%) SPSS
3 2 (6.06%) MS Excel
4 1 (3.03%) MS Office
4 1 (3.03%) MS PowerPoint
Business Applications
1 4 (12.12%) Google Analytics
Cloud Services
1 1 (3.03%) SaaS
Communications & Networking
1 1 (3.03%) HTTPS
Database & Business Intelligence
1 7 (21.21%) Relational Database
2 2 (6.06%) Data Warehouse
2 2 (6.06%) NoSQL
3 1 (3.03%) Big Data
3 1 (3.03%) SQL Server
3 1 (3.03%) MS Access
3 1 (3.03%) Data Mining
3 1 (3.03%) SQL Server Integration Services
3 1 (3.03%) QlikView
General
1 33 (100.00%) Marketing
2 4 (12.12%) Retail
2 4 (12.12%) Finance
3 2 (6.06%) Advertising
3 2 (6.06%) Electronics
3 2 (6.06%) Banking
4 1 (3.03%) Publishing
Job Titles
1 20 (60.61%) Analyst
2 12 (36.36%) Marketing Analyst
3 11 (33.33%) Data Analyst
4 8 (24.24%) Marketing Data Analyst
5 4 (12.12%) Insight Analyst
6 3 (9.09%) Marketing Manager
6 3 (9.09%) Database Analyst
7 2 (6.06%) Technical Project Manager
7 2 (6.06%) Project Manager
7 2 (6.06%) Business Analyst
7 2 (6.06%) Technical Manager
7 2 (6.06%) Database Marketing Analyst
7 2 (6.06%) Product Analyst
7 2 (6.06%) CRM Manager
7 2 (6.06%) Product Owner
8 1 (3.03%) Marketing Consultant
8 1 (3.03%) Marketing Executive
8 1 (3.03%) Database Marketing Executive
8 1 (3.03%) Campaign Analyst
8 1 (3.03%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 2 (6.06%) HTML
1 2 (6.06%) Flash
Miscellaneous
1 11 (33.33%) Analytical Skills
2 2 (6.06%) Enterprise Software
2 2 (6.06%) Statistics
3 1 (3.03%) Mathematics
3 1 (3.03%) Computer Science
3 1 (3.03%) Blog
3 1 (3.03%) Social Media
3 1 (3.03%) Performance Metrics
Operating Systems
1 1 (3.03%) Android
1 1 (3.03%) Apple iOS
Processes & Methodologies
1 17 (51.52%) CRM
2 10 (30.30%) Analytics
3 6 (18.18%) Multivariate Testing
3 6 (18.18%) E-Commerce
3 6 (18.18%) Data Analysis
4 5 (15.15%) Logistic Regression
5 4 (12.12%) User Stories
5 4 (12.12%) Use Case
5 4 (12.12%) Agile Software Development
5 4 (12.12%) Project Management
5 4 (12.12%) Stakeholder Management
6 3 (9.09%) Email Marketing
6 3 (9.09%) Digital Marketing
6 3 (9.09%) Database Marketing
6 3 (9.09%) Customer Insight
7 2 (6.06%) Campaign Management
7 2 (6.06%) Campaign Analysis
7 2 (6.06%) Propensity Modelling
7 2 (6.06%) Coaching
7 2 (6.06%) User Acceptance Testing
Programming Languages
1 21 (63.64%) SQL
2 3 (9.09%) R
3 2 (6.06%) Python
4 1 (3.03%) T-SQL
Qualifications
1 4 (12.12%) Degree
Quality Assurance & Compliance
1 1 (3.03%) SLA
Vendors
1 5 (15.15%) Google
2 3 (9.09%) Microsoft
3 2 (6.06%) Salesforce.com
3 2 (6.06%) Alterian
3 2 (6.06%) Tableau
4 1 (3.03%) Marketo
4 1 (3.03%) Oracle
4 1 (3.03%) Actimize
4 1 (3.03%) Adobe
City of London
Progressive Recruitment
Salary: £45000 - £55000 per annum + competitive
Posted: 5 days ago
City of London
Real Staffing
Salary: £39000 - £40000 per annum + competitive
Posted: 15 days ago
City of London
Progressive Recruitment
Salary: £40000 - £42000 per annum + competitive
Posted: 22 days ago