The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 274 331 318
Rank change year-on-year
+57 -13
Permanent jobs citing Direct Marketing 23 6 16
As % of all permanent IT jobs located in the City of London 0.23% 0.047% 0.13%
As % of the Processes & Methodologies category 0.27% 0.056% 0.16%
Number of salaries quoted 23 5 13
Average salary £34,000 £30,500 £52,500
Average salary % change year-on-year
+11.47% -41.90%
90% offered a salary of more than £31,500 £28,500 £43,100
10% offered a salary of more than £49,500 £46,200 £55,000
UK excluding London average salary £35,000 £34,250 £38,500
% change year-on-year
+2.18% -11.03%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8502 10690 9752
As % of all permanent IT jobs located in the City of London 86.09% 83.71% 81.98%
Number of salaries quoted 7224 8942 8382
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £39,000 £37,500 £37,500
10% offered a salary of more than £81,000 £80,000 £80,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 29 May 2015.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 29 May 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 35 (100.00%) Marketing
2 25 (71.43%) SQL
3 22 (62.86%) CRM
4 13 (37.14%) SAS
5 12 (34.29%) Analytical Skills
6 11 (31.43%) FastStats
7 6 (17.14%) Analytics
8 5 (14.29%) SPSS
9 4 (11.43%) Stakeholder Management
9 4 (11.43%) Google
9 4 (11.43%) B2C
9 4 (11.43%) Microsoft
9 4 (11.43%) MS Excel
9 4 (11.43%) Google Analytics
10 3 (8.57%) SQL Server Analysis Services
10 3 (8.57%) Logistic Regression
10 3 (8.57%) Visualisation
10 3 (8.57%) Multivariate Testing
10 3 (8.57%) Relational Database
10 3 (8.57%) Data Mining
10 3 (8.57%) Business Intelligence
10 3 (8.57%) B2B
10 3 (8.57%) SQL Server
10 3 (8.57%) SQL Server Integration Services
10 3 (8.57%) Omniture
10 3 (8.57%) Statistics
10 3 (8.57%) Data Analysis
10 3 (8.57%) Strategic Planning
11 2 (5.71%) Alterian
11 2 (5.71%) Campaign Analysis

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 29 May 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (37.14%) SAS
Applications
1 11 (31.43%) FastStats
2 5 (14.29%) SPSS
3 4 (11.43%) MS Excel
4 1 (2.86%) MS PowerPoint
Cloud Services
1 4 (11.43%) Google Analytics
Database & Business Intelligence
1 3 (8.57%) SQL Server Analysis Services
1 3 (8.57%) Relational Database
1 3 (8.57%) Data Mining
1 3 (8.57%) SQL Server
1 3 (8.57%) SQL Server Integration Services
General
1 35 (100.00%) Marketing
2 1 (2.86%) Finance
2 1 (2.86%) Banking
Job Titles
1 24 (68.57%) Analyst
2 14 (40.00%) Marketing Analyst
2 14 (40.00%) Data Analyst
3 12 (34.29%) Marketing Data Analyst
4 9 (25.71%) Insight Analyst
5 5 (14.29%) Senior Insight Analyst
5 5 (14.29%) Senior Analyst
5 5 (14.29%) Marketing Manager
6 2 (5.71%) Database Analyst
6 2 (5.71%) Campaign Analyst
7 1 (2.86%) Database Marketing Executive
7 1 (2.86%) Marketing Executive
7 1 (2.86%) Campaign Executive
7 1 (2.86%) Product Owner
7 1 (2.86%) Data Insight Analyst
7 1 (2.86%) Statistical Analyst
Miscellaneous
1 12 (34.29%) Analytical Skills
2 3 (8.57%) Visualisation
2 3 (8.57%) Statistics
3 1 (2.86%) Mathematics
3 1 (2.86%) Computer Science
Processes & Methodologies
1 22 (62.86%) CRM
2 6 (17.14%) Analytics
3 4 (11.43%) Stakeholder Management
3 4 (11.43%) B2C
4 3 (8.57%) Logistic Regression
4 3 (8.57%) Multivariate Testing
4 3 (8.57%) Business Intelligence
4 3 (8.57%) B2B
4 3 (8.57%) Data Analysis
4 3 (8.57%) Strategic Planning
5 2 (5.71%) Campaign Analysis
5 2 (5.71%) Customer Insight
6 1 (2.86%) Marketing Strategy
6 1 (2.86%) Database Marketing
6 1 (2.86%) Time Management
6 1 (2.86%) Digital Marketing
6 1 (2.86%) Statistical Modelling
6 1 (2.86%) SEO
6 1 (2.86%) CHAID
6 1 (2.86%) Project Management
Programming Languages
1 25 (71.43%) SQL
2 2 (5.71%) R
Qualifications
1 1 (2.86%) Degree
Vendors
1 4 (11.43%) Google
1 4 (11.43%) Microsoft
2 3 (8.57%) Omniture
3 2 (5.71%) Alterian
City, London
Experis Ltd
Salary: £30000 - £45000 per annum
Posted: 4 hours ago
City, London
Verticality Ltd
Salary: £35000 - £45000 per annum, Benefits c. 40K + 10 K Bonus
Posted: 3 days ago
City, London
Understanding Recruitment
Salary: £30000 - £33000 per annum + Benefits
Posted: 5 days ago
City, London
Understanding Recruitment
Salary: £30000 - £33000 per annum + Execllent Benefits
Posted: 5 days ago
City, London
Understanding Recruitment
Salary: £30000 - £35000 per annum + Execllent Benefits
Posted: 5 days ago
City of London
Progressive Recruitment
Salary: £50000 - £60000 per annum + competitive
Posted: 7 days ago
City of London
Progressive Recruitment
Salary: £40000 - £45000 per annum + competitive
Posted: 7 days ago
City, London
Resource Management
Salary: £55000 - £65000 per annum + Benefits, based on experiences
Posted: 8 days ago
City of London
Blue Town Online
Salary: £24000 per annum
Posted: 22 days ago