The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 291 330 310
Rank change year-on-year
+39 -20
Permanent jobs citing Direct Marketing 19 8 24
As % of all permanent IT jobs located in the City of London 0.18% 0.064% 0.20%
As % of the Processes & Methodologies category 0.21% 0.077% 0.25%
Number of salaries quoted 18 6 22
Average salary £40,000 £45,250 £45,500
Average salary % change year-on-year
-11.60% -0.54%
90% offered a salary of more than £32,200 £28,500 £28,475
10% offered a salary of more than £50,000 £50,000 £52,500
UK excluding London average salary £38,000 £37,500 £41,625
% change year-on-year
+1.33% -9.90%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9005 10387 9634
As % of all permanent IT jobs located in the City of London 84.94% 82.71% 80.75%
Number of salaries quoted 7574 8652 8435
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,000 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 17 April 2015.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 17 April 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 32 (100.00%) Marketing
2 18 (56.25%) SQL
2 18 (56.25%) CRM
3 12 (37.50%) Analytical Skills
4 11 (34.38%) SAS
5 9 (28.13%) FastStats
6 8 (25.00%) Analytics
7 5 (15.63%) Google
7 5 (15.63%) Business Intelligence
7 5 (15.63%) MS Excel
7 5 (15.63%) Microsoft
7 5 (15.63%) Project Management
7 5 (15.63%) Stakeholder Management
8 4 (12.50%) Finance
8 4 (12.50%) SPSS
8 4 (12.50%) SQL Server
8 4 (12.50%) B2B
8 4 (12.50%) B2C
8 4 (12.50%) E-Commerce
8 4 (12.50%) SQL Server Integration Services
8 4 (12.50%) Agile Software Development
8 4 (12.50%) Use Case
8 4 (12.50%) Google Analytics
8 4 (12.50%) Customer Insight
8 4 (12.50%) User Stories
9 3 (9.38%) Visualisation
9 3 (9.38%) SQL Server Analysis Services
9 3 (9.38%) Digital Marketing
9 3 (9.38%) Omniture
9 3 (9.38%) Banking

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 17 April 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (34.38%) SAS
2 1 (3.13%) WordPress
2 1 (3.13%) SharePoint
Applications
1 9 (28.13%) FastStats
2 5 (15.63%) MS Excel
3 4 (12.50%) SPSS
4 1 (3.13%) MS PowerPoint
4 1 (3.13%) MS Office
Business Applications
1 4 (12.50%) Google Analytics
Cloud Services
1 1 (3.13%) SaaS
Communications & Networking
1 1 (3.13%) HTTPS
Database & Business Intelligence
1 4 (12.50%) SQL Server
1 4 (12.50%) SQL Server Integration Services
2 3 (9.38%) SQL Server Analysis Services
2 3 (9.38%) Data Mining
3 2 (6.25%) Data Warehouse
3 2 (6.25%) NoSQL
4 1 (3.13%) Relational Database
4 1 (3.13%) MS Access
General
1 32 (100.00%) Marketing
2 4 (12.50%) Finance
3 3 (9.38%) Banking
4 2 (6.25%) Retail
5 1 (3.13%) Advertising
Job Titles
1 18 (56.25%) Analyst
2 9 (28.13%) Marketing Analyst
3 8 (25.00%) Data Analyst
4 7 (21.88%) Marketing Data Analyst
5 6 (18.75%) Marketing Manager
5 6 (18.75%) Insight Analyst
6 3 (9.38%) Senior Insight Analyst
6 3 (9.38%) Senior Analyst
6 3 (9.38%) Product Owner
7 2 (6.25%) Technical Manager
7 2 (6.25%) Technical Project Manager
7 2 (6.25%) Database Analyst
7 2 (6.25%) Project Manager
7 2 (6.25%) Business Analyst
7 2 (6.25%) Product Analyst
8 1 (3.13%) Database Marketing Analyst
8 1 (3.13%) Database Marketing Executive
8 1 (3.13%) Campaign Analyst
8 1 (3.13%) Marketing Executive
8 1 (3.13%) Statistical Analyst
Miscellaneous
1 12 (37.50%) Analytical Skills
2 3 (9.38%) Visualisation
3 2 (6.25%) Enterprise Software
4 1 (3.13%) Statistics
4 1 (3.13%) Mathematics
4 1 (3.13%) Computer Science
Processes & Methodologies
1 18 (56.25%) CRM
2 8 (25.00%) Analytics
3 5 (15.63%) Business Intelligence
3 5 (15.63%) Project Management
3 5 (15.63%) Stakeholder Management
4 4 (12.50%) B2B
4 4 (12.50%) B2C
4 4 (12.50%) E-Commerce
4 4 (12.50%) Agile Software Development
4 4 (12.50%) Use Case
4 4 (12.50%) User Stories
4 4 (12.50%) Customer Insight
5 3 (9.38%) Digital Marketing
6 2 (6.25%) User Acceptance Testing
6 2 (6.25%) Business Analysis
6 2 (6.25%) ETL
6 2 (6.25%) Scrum
6 2 (6.25%) Change Management
6 2 (6.25%) UML
6 2 (6.25%) Marketing Strategy
Programming Languages
1 18 (56.25%) SQL
2 2 (6.25%) Python
2 2 (6.25%) R
3 1 (3.13%) T-SQL
Qualifications
1 2 (6.25%) Degree
Quality Assurance & Compliance
1 1 (3.13%) SLA
Vendors
1 5 (15.63%) Microsoft
1 5 (15.63%) Google
2 3 (9.38%) Omniture
3 2 (6.25%) Tableau
3 2 (6.25%) Salesforce.com
3 2 (6.25%) Alterian
4 1 (3.13%) Actimize
4 1 (3.13%) Adobe
4 1 (3.13%) Marketo
City, London
Experis Ltd
Salary: £60000.00 - £62220.00 per annum + benefits
Posted: 3 days ago
City of London
Interquest - IQ ESM
Salary: £150000 per annum + Benefits
Posted: 8 days ago
City of London
Progressive Recruitment
Salary: £50000 - £55000 per annum + competitive
Posted: 11 days ago