The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 298 307 301
Rank change year-on-year
+9 -6
Permanent jobs citing Direct Marketing 12 7 13
As % of all permanent IT jobs located in the City of London 0.12% 0.068% 0.12%
As % of the Processes & Methodologies category 0.14% 0.081% 0.15%
Number of salaries quoted 10 6 11
Average salary £32,500 £47,500 £43,500
Average salary % change year-on-year
-31.57% +9.19%
90% offered a salary of more than £27,950 £27,500 £33,000
10% offered a salary of more than £70,000 £59,500 £50,000
UK excluding London average salary £35,000 £38,500 £40,000
% change year-on-year
-9.09% -3.75%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8423 8637 8729
As % of all permanent IT jobs located in the City of London 81.82% 83.30% 80.27%
Number of salaries quoted 7271 7329 7823
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,764 £36,000
10% offered a salary of more than £82,500 £77,500 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 30 January 2015.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 30 January 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 42 (100.00%) Marketing
2 24 (57.14%) SQL
3 21 (50.00%) CRM
4 14 (33.33%) SAS
4 14 (33.33%) Analytics
4 14 (33.33%) Analytical Skills
5 11 (26.19%) E-Commerce
6 10 (23.81%) Google
6 10 (23.81%) Relational Database
7 9 (21.43%) Google Analytics
7 9 (21.43%) Email Marketing
7 9 (21.43%) Multivariate Testing
7 9 (21.43%) Retail
8 8 (19.05%) Data Analysis
8 8 (19.05%) Advertising
8 8 (19.05%) Finance
8 8 (19.05%) Flash
8 8 (19.05%) HTML
8 8 (19.05%) Degree
9 7 (16.67%) Logistic Regression
9 7 (16.67%) Electronics
10 4 (9.52%) Customer Insight
10 4 (9.52%) User Stories
10 4 (9.52%) Use Case
10 4 (9.52%) FastStats
10 4 (9.52%) Telecoms
10 4 (9.52%) Legal
10 4 (9.52%) Agile Software Development
10 4 (9.52%) Statistics
10 4 (9.52%) Project Management

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 30 January 2015, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (33.33%) SAS
2 3 (7.14%) CMS
3 2 (4.76%) WordPress
4 1 (2.38%) SharePoint
4 1 (2.38%) Drupal
Applications
1 4 (9.52%) FastStats
1 4 (9.52%) SPSS
2 1 (2.38%) MS Excel
2 1 (2.38%) Photoshop
2 1 (2.38%) MS Office
2 1 (2.38%) MS PowerPoint
2 1 (2.38%) Adobe Illustrator
2 1 (2.38%) InDesign
2 1 (2.38%) Adobe Creative Suite
Business Applications
1 9 (21.43%) Google Analytics
Cloud Services
1 1 (2.38%) SaaS
1 1 (2.38%) CheetahMail
Communications & Networking
1 1 (2.38%) HTTPS
Database & Business Intelligence
1 10 (23.81%) Relational Database
2 2 (4.76%) NoSQL
2 2 (4.76%) Big Data
2 2 (4.76%) QlikView
2 2 (4.76%) Data Warehouse
2 2 (4.76%) Data Mining
3 1 (2.38%) MS Access
3 1 (2.38%) SQL Server
3 1 (2.38%) SQL Server Integration Services
3 1 (2.38%) Xcelsius
General
1 42 (100.00%) Marketing
2 9 (21.43%) Retail
3 8 (19.05%) Advertising
3 8 (19.05%) Finance
4 7 (16.67%) Electronics
5 4 (9.52%) Telecoms
5 4 (9.52%) Legal
6 2 (4.76%) Banking
6 2 (4.76%) Publishing
Job Titles
1 20 (47.62%) Analyst
2 11 (26.19%) Data Analyst
3 10 (23.81%) Marketing Analyst
4 7 (16.67%) CRM Manager
5 6 (14.29%) Senior Manager
5 6 (14.29%) Marketing Data Analyst
6 4 (9.52%) Digital Account Manager
6 4 (9.52%) Insight Analyst
6 4 (9.52%) Account Manager
6 4 (9.52%) Marketing Manager
6 4 (9.52%) Senior Account Manager
7 3 (7.14%) Database Analyst
8 2 (4.76%) Product Owner
8 2 (4.76%) Database Marketing Analyst
8 2 (4.76%) Senior Analyst
8 2 (4.76%) Technical Manager
8 2 (4.76%) Senior Data Analyst
8 2 (4.76%) Technical Project Manager
8 2 (4.76%) Product Analyst
8 2 (4.76%) Project Manager
Libraries, Frameworks & Software Standards
1 8 (19.05%) Flash
1 8 (19.05%) HTML
2 1 (2.38%) CSS
2 1 (2.38%) SVG
2 1 (2.38%) HTML5
2 1 (2.38%) HTML5 Canvas
Miscellaneous
1 14 (33.33%) Analytical Skills
2 4 (9.52%) Statistics
3 3 (7.14%) Social Media
4 2 (4.76%) Performance Metrics
4 2 (4.76%) Enterprise Software
4 2 (4.76%) Blog
4 2 (4.76%) Mathematics
4 2 (4.76%) Computer Science
Operating Systems
1 2 (4.76%) Apple iOS
1 2 (4.76%) Android
Processes & Methodologies
1 21 (50.00%) CRM
2 14 (33.33%) Analytics
3 11 (26.19%) E-Commerce
4 9 (21.43%) Email Marketing
4 9 (21.43%) Multivariate Testing
5 8 (19.05%) Data Analysis
6 7 (16.67%) Logistic Regression
7 4 (9.52%) Customer Insight
7 4 (9.52%) User Stories
7 4 (9.52%) Use Case
7 4 (9.52%) Agile Software Development
7 4 (9.52%) Project Management
8 3 (7.14%) Web Analytics
8 3 (7.14%) Online Marketing
8 3 (7.14%) Digital Marketing
8 3 (7.14%) Database Marketing
8 3 (7.14%) Marketing Strategy
8 3 (7.14%) Propensity Modelling
8 3 (7.14%) Marketing Management
9 2 (4.76%) Coaching
Programming Languages
1 24 (57.14%) SQL
2 2 (4.76%) R
2 2 (4.76%) Python
3 1 (2.38%) T-SQL
Qualifications
1 8 (19.05%) Degree
Quality Assurance & Compliance
1 1 (2.38%) SLA
Vendors
1 10 (23.81%) Google
2 3 (7.14%) Microsoft
3 2 (4.76%) Tableau
3 2 (4.76%) Adobe
3 2 (4.76%) Salesforce.com
3 2 (4.76%) Oracle
4 1 (2.38%) Actimize
4 1 (2.38%) Marketo
4 1 (2.38%) ExactTarget
City, London
Bluetownonline
Salary: Market related
Posted: 3 days ago
City of London
Churchill Frank
Salary: £30000 - £45000 per annum + benefits
Posted: 8 days ago
City of London
Churchill Frank
Posted: 18 days ago
City of London
Churchill Frank
Posted: 24 days ago