The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 250 285 348
Rank change year-on-year
+35 +63
Permanent jobs citing Direct Marketing 4 29 12
As % of all permanent IT jobs located in the City of London 0.063% 0.29% 0.093%
As % of the Processes & Methodologies category 0.070% 0.32% 0.11%
Number of salaries quoted 4 29 11
Median salary £27,000 £32,500 £40,500
Median salary % change year-on-year
-16.92% -19.75%
90% offered a salary of more than £23,300 £31,200 £28,500
10% offered a salary of more than £33,500 £38,400 £57,500
UK excluding London median salary £40,000 £35,000 £33,500
% change year-on-year
+14.28% +4.47%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5710 8931 11077
As % of all permanent IT jobs located in the City of London 89.62% 87.79% 86.22%
Number of salaries quoted 5203 7634 9242
Median salary £60,000 £57,500 £57,500
Median salary % change year-on-year
+4.34% -
90% offered a salary of more than £41,000 £40,000 £37,500
10% offered a salary of more than £85,000 £80,000 £81,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Direct Marketing
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 28 June 2016.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 28 June 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Direct Marketing.

1 16 (100.00%) Marketing
2 9 (56.25%) CRM
3 8 (50.00%) Analytics
4 6 (37.50%) SQL
4 6 (37.50%) Degree
5 5 (31.25%) FastStats
5 5 (31.25%) Social Media
5 5 (31.25%) Integrated Marketing
6 4 (25.00%) Integrated Marketing Communications
6 4 (25.00%) Customer Engagement
6 4 (25.00%) Adobe Campaign
6 4 (25.00%) Data Analytics
6 4 (25.00%) Unica
6 4 (25.00%) Project Planning
6 4 (25.00%) QA
6 4 (25.00%) Data Mining
6 4 (25.00%) SMS
6 4 (25.00%) Finance
6 4 (25.00%) Automotive
6 4 (25.00%) Retail
6 4 (25.00%) Alterian
6 4 (25.00%) SQL Server Reporting Services
6 4 (25.00%) Business Analysis
7 3 (18.75%) Stakeholder Management
7 3 (18.75%) Mathematics
7 3 (18.75%) Physics
7 3 (18.75%) Computer Science
7 3 (18.75%) Google Analytics
7 3 (18.75%) Google
7 3 (18.75%) Analytical Skills

Direct Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) SAS
Applications
1 2 (12.50%) MS Excel
1 2 (12.50%) MS Office
1 2 (12.50%) SPSS
Business Applications
1 5 (31.25%) FastStats
2 4 (25.00%) Adobe Campaign
2 4 (25.00%) Unica
Cloud Services
1 3 (18.75%) Google Analytics
Communications & Networking
1 4 (25.00%) SMS
2 2 (12.50%) Internet
Database & Business Intelligence
1 4 (25.00%) Data Mining
1 4 (25.00%) SQL Server Reporting Services
2 1 (6.25%) SQL Server
General
1 16 (100.00%) Marketing
2 4 (25.00%) Automotive
2 4 (25.00%) Finance
2 4 (25.00%) Retail
3 2 (12.50%) Publishing
Job Titles
1 7 (43.75%) Analyst
2 5 (31.25%) SQL Analyst
3 4 (25.00%) Marketing Analyst
4 2 (12.50%) Business Development Executive
4 2 (12.50%) Insight Analyst
4 2 (12.50%) Junior
4 2 (12.50%) Junior Analyst
4 2 (12.50%) Marketing Director
4 2 (12.50%) Marketing Insight Analyst
4 2 (12.50%) SPSS Analyst
4 2 (12.50%) SPSS Marketing Analyst
5 1 (6.25%) Data Analyst
5 1 (6.25%) Digital Director
5 1 (6.25%) Excel Analyst
5 1 (6.25%) Graduate Analyst
5 1 (6.25%) Head of Marketing
5 1 (6.25%) Head of Mobile
5 1 (6.25%) Marketing Campaign Analyst
5 1 (6.25%) Report Analyst
5 1 (6.25%) SQL Reporting Analyst
Miscellaneous
1 5 (31.25%) Social Media
2 3 (18.75%) Analytical Skills
2 3 (18.75%) Computer Science
2 3 (18.75%) Mathematics
2 3 (18.75%) Physics
3 1 (6.25%) Statistics
Processes & Methodologies
1 9 (56.25%) CRM
2 8 (50.00%) Analytics
3 5 (31.25%) Integrated Marketing
4 4 (25.00%) Business Analysis
4 4 (25.00%) Customer Engagement
4 4 (25.00%) Data Analytics
4 4 (25.00%) Integrated Marketing Communications
4 4 (25.00%) Project Planning
5 3 (18.75%) Campaign Analysis
5 3 (18.75%) Global Marketing
5 3 (18.75%) Stakeholder Management
6 2 (12.50%) Business Development
6 2 (12.50%) Digital Marketing
6 2 (12.50%) Migration
7 1 (6.25%) Cluster Analysis
7 1 (6.25%) Data Protection
7 1 (6.25%) Multivariate Testing
7 1 (6.25%) Search Engine Marketing
7 1 (6.25%) Time Management
7 1 (6.25%) Web Analytics
Programming Languages
1 6 (37.50%) SQL
Qualifications
1 6 (37.50%) Degree
2 1 (6.25%) CIPFA
Quality Assurance & Compliance
1 4 (25.00%) QA
2 1 (6.25%) Data Quality
Vendors
1 4 (25.00%) Alterian
2 3 (18.75%) Google