The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 296 309 310
Rank change year-on-year
+13 +1
Permanent jobs citing Direct Marketing 30 11 25
As % of all permanent IT jobs located in the City of London 0.25% 0.091% 0.19%
As % of the Processes & Methodologies category 0.31% 0.11% 0.25%
Number of salaries quoted 16 4 24
Average salary £37,500 £40,000 £43,500
Average salary % change year-on-year
-6.25% -8.04%
90% offered a salary of more than £30,500 £29,500 £25,000
10% offered a salary of more than £55,000 £66,250 £84,250
UK excluding London average salary £35,000 £39,500 £32,500
% change year-on-year
-11.39% +21.53%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9776 9807 10158
As % of all permanent IT jobs located in the City of London 81.18% 80.92% 79.00%
Number of salaries quoted 8086 8640 9280
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £36,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 22 August 2014.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 22 August 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 36 (100.00%) Marketing
2 16 (44.44%) SQL
3 15 (41.67%) CRM
4 12 (33.33%) Analytics
5 11 (30.56%) SAS
6 9 (25.00%) Degree
7 8 (22.22%) Advertising
8 7 (19.44%) Telecoms
8 7 (19.44%) Finance
8 7 (19.44%) HTML
8 7 (19.44%) Statistics
9 6 (16.67%) Google Analytics
9 6 (16.67%) Google
9 6 (16.67%) Flash
10 5 (13.89%) E-Commerce
10 5 (13.89%) Legal
10 5 (13.89%) Retail
10 5 (13.89%) Electronics
10 5 (13.89%) Email Marketing
11 4 (11.11%) Statistical Modelling
11 4 (11.11%) Data Analysis
11 4 (11.11%) Mathematics
11 4 (11.11%) SPSS
11 4 (11.11%) Oracle
12 3 (8.33%) VBA
12 3 (8.33%) Data Mining
12 3 (8.33%) CHAID
12 3 (8.33%) Database Marketing
12 3 (8.33%) Web Analytics
12 3 (8.33%) Propensity Modelling

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 22 August 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (30.56%) SAS
2 1 (2.78%) CMS
2 1 (2.78%) WordPress
2 1 (2.78%) Drupal
Applications
1 4 (11.11%) SPSS
2 3 (8.33%) FastStats
3 2 (5.56%) Photoshop
4 1 (2.78%) MS Office
4 1 (2.78%) MS Excel
4 1 (2.78%) Adobe Illustrator
4 1 (2.78%) InDesign
4 1 (2.78%) MS PowerPoint
4 1 (2.78%) PowerPivot
Business Applications
1 6 (16.67%) Google Analytics
Cloud Services
1 1 (2.78%) CheetahMail
Communications & Networking
1 2 (5.56%) Broadband
Database & Business Intelligence
1 3 (8.33%) Data Mining
1 3 (8.33%) Relational Database
2 2 (5.56%) Xcelsius
2 2 (5.56%) Base SAS
3 1 (2.78%) QlikView
3 1 (2.78%) SQL Server Integration Services
3 1 (2.78%) SQL Server Reporting Services
3 1 (2.78%) Big Data
General
1 36 (100.00%) Marketing
2 8 (22.22%) Advertising
3 7 (19.44%) Telecoms
3 7 (19.44%) Finance
4 5 (13.89%) Legal
4 5 (13.89%) Retail
4 5 (13.89%) Electronics
5 1 (2.78%) Games
5 1 (2.78%) Publishing
5 1 (2.78%) German Language
5 1 (2.78%) Polish Language
5 1 (2.78%) Multimedia
Job Titles
1 14 (38.89%) Analyst
2 8 (22.22%) Data Analyst
3 7 (19.44%) CRM Manager
4 5 (13.89%) Account Manager
4 5 (13.89%) Senior Manager
4 5 (13.89%) Senior Account Manager
4 5 (13.89%) Digital Account Manager
5 4 (11.11%) Insight Analyst
5 4 (11.11%) Marketing Data Analyst
5 4 (11.11%) Marketing Analyst
6 2 (5.56%) Designer
6 2 (5.56%) Marketing Executive
6 2 (5.56%) Senior Data Analyst
6 2 (5.56%) SAS Analyst
6 2 (5.56%) CRM Consultant
6 2 (5.56%) Senior Analyst
6 2 (5.56%) Database Marketing Executive
6 2 (5.56%) Consultant
7 1 (2.78%) Support Analyst
7 1 (2.78%) Campaign Analyst
Libraries, Frameworks & Software Standards
1 7 (19.44%) HTML
2 6 (16.67%) Flash
3 2 (5.56%) HTML5
4 1 (2.78%) ATL
4 1 (2.78%) CSS
4 1 (2.78%) SVG
4 1 (2.78%) HTML5 Canvas
Miscellaneous
1 7 (19.44%) Statistics
2 4 (11.11%) Mathematics
3 2 (5.56%) Social Media
3 2 (5.56%) Computer Science
4 1 (2.78%) Management Information System
4 1 (2.78%) Visualisation
Operating Systems
1 1 (2.78%) Android
1 1 (2.78%) Apple iOS
Processes & Methodologies
1 15 (41.67%) CRM
2 12 (33.33%) Analytics
3 5 (13.89%) E-Commerce
3 5 (13.89%) Email Marketing
4 4 (11.11%) Statistical Modelling
4 4 (11.11%) Data Analysis
5 3 (8.33%) CHAID
5 3 (8.33%) Database Marketing
5 3 (8.33%) Web Analytics
5 3 (8.33%) Propensity Modelling
5 3 (8.33%) Digital Marketing
5 3 (8.33%) Customer Insight
6 2 (5.56%) Online Marketing
6 2 (5.56%) Stakeholder Engagement
6 2 (5.56%) Multivariate Testing
6 2 (5.56%) Stakeholder Management
7 1 (2.78%) Business Intelligence
7 1 (2.78%) B2B
7 1 (2.78%) B2C
7 1 (2.78%) Information Security Management
Programming Languages
1 16 (44.44%) SQL
2 3 (8.33%) VBA
2 3 (8.33%) R
3 2 (5.56%) C
Qualifications
1 9 (25.00%) Degree
Vendors
1 6 (16.67%) Google
2 4 (11.11%) Oracle
3 2 (5.56%) Microsoft
4 1 (2.78%) Adobe
4 1 (2.78%) BT
4 1 (2.78%) ExactTarget
City, London
Red Sofa London
Salary: £60000 - £65000 per annum
Posted: 2 days ago
City, London
Mortimer Spinks
Salary: £40000 - £45000 per annum + + benefits
Posted: 2 days ago
City, London
Understanding Recruitment
Salary: £35000 - £40000 per annum + Execllent Benefits
Posted: 5 days ago
City Of London
Opus Recruitment Solutions Ltd
Salary: £35000 - £50000 per annum
Posted: 7 days ago
City of London
Churchill Frank
Posted: 10 days ago