The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 253 301 339
Rank change year-on-year
+48 +38
Permanent jobs citing Direct Marketing 10 21 8
As % of all permanent IT jobs located in the City of London 0.14% 0.20% 0.063%
As % of the Processes & Methodologies category 0.16% 0.23% 0.074%
Number of salaries quoted 9 20 6
Median salary £90,000 £38,250 £45,250
Median salary % change year-on-year
+135.29% -15.46%
UK excluding London median salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
6251 9123 10827
As % of all permanent IT jobs located in the City of London 89.61% 87.39% 85.37%
Number of salaries quoted 5639 7667 9054
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £38,769 £37,500
10% offered a salary of more than £83,000 £80,000 £82,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Direct Marketing
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 3 May 2016.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 3 May 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Direct Marketing.

1 19 (100.00%) Marketing
2 12 (63.16%) CRM
3 8 (42.11%) Analytics
4 7 (36.84%) SQL
5 6 (31.58%) FastStats
5 6 (31.58%) Social Media
6 5 (26.32%) Degree
7 4 (21.05%) Unica
7 4 (21.05%) Project Planning
7 4 (21.05%) QA
7 4 (21.05%) Data Analytics
7 4 (21.05%) Customer Engagement
7 4 (21.05%) Data Mining
7 4 (21.05%) SMS
7 4 (21.05%) Finance
7 4 (21.05%) Automotive
7 4 (21.05%) Retail
7 4 (21.05%) Alterian
7 4 (21.05%) SQL Server Reporting Services
7 4 (21.05%) Business Analysis
7 4 (21.05%) Campaign Analysis
7 4 (21.05%) Adobe Campaign
8 3 (15.79%) Analytical Skills
8 3 (15.79%) Publishing
8 3 (15.79%) Stakeholder Management
8 3 (15.79%) SPSS
8 3 (15.79%) Digital Marketing
8 3 (15.79%) Mathematics
8 3 (15.79%) Physics
8 3 (15.79%) Computer Science

Direct Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.53%) SAS
2 1 (5.26%) CMS
Applications
1 3 (15.79%) SPSS
2 2 (10.53%) MS Excel
2 2 (10.53%) MS Office
3 1 (5.26%) MS PowerPoint
Business Applications
1 6 (31.58%) FastStats
2 4 (21.05%) Adobe Campaign
2 4 (21.05%) Unica
Cloud Services
1 3 (15.79%) Google Analytics
Communications & Networking
1 4 (21.05%) SMS
2 2 (10.53%) Internet
Database & Business Intelligence
1 4 (21.05%) Data Mining
1 4 (21.05%) SQL Server Reporting Services
General
1 19 (100.00%) Marketing
2 4 (21.05%) Automotive
2 4 (21.05%) Finance
2 4 (21.05%) Retail
3 3 (15.79%) Publishing
4 1 (5.26%) Advertising
Job Titles
1 9 (47.37%) Analyst
2 6 (31.58%) Marketing Analyst
2 6 (31.58%) SQL Analyst
3 3 (15.79%) Insight Analyst
3 3 (15.79%) Marketing Insight Analyst
3 3 (15.79%) SPSS Analyst
3 3 (15.79%) SPSS Marketing Analyst
4 2 (10.53%) Business Development Executive
4 2 (10.53%) CRM Analyst
4 2 (10.53%) Excel Analyst
4 2 (10.53%) Head of Marketing
4 2 (10.53%) Junior
4 2 (10.53%) Junior Analyst
4 2 (10.53%) Marketing Director
4 2 (10.53%) SAS Analyst
4 2 (10.53%) SAS Insight Analyst
4 2 (10.53%) SAS Marketing Analyst
5 1 (5.26%) Digital Director
5 1 (5.26%) Graduate Analyst
5 1 (5.26%) Marketing Campaign Analyst
Miscellaneous
1 6 (31.58%) Social Media
2 3 (15.79%) Analytical Skills
2 3 (15.79%) Computer Science
2 3 (15.79%) Mathematics
2 3 (15.79%) Physics
3 2 (10.53%) Statistics
4 1 (5.26%) Blog
4 1 (5.26%) Photography
Processes & Methodologies
1 12 (63.16%) CRM
2 8 (42.11%) Analytics
3 4 (21.05%) Business Analysis
3 4 (21.05%) Campaign Analysis
3 4 (21.05%) Customer Engagement
3 4 (21.05%) Data Analytics
3 4 (21.05%) Project Planning
4 3 (15.79%) Digital Marketing
4 3 (15.79%) Stakeholder Management
5 2 (10.53%) Business Development
5 2 (10.53%) CHAID
5 2 (10.53%) Cluster Analysis
5 2 (10.53%) SEO
6 1 (5.26%) B2B
6 1 (5.26%) Business Intelligence
6 1 (5.26%) Content Management
6 1 (5.26%) Disaster Recovery
6 1 (5.26%) Migration
6 1 (5.26%) Supplier Management
6 1 (5.26%) Web Analytics
Programming Languages
1 7 (36.84%) SQL
Qualifications
1 5 (26.32%) Degree
Quality Assurance & Compliance
1 4 (21.05%) QA
Vendors
1 4 (21.05%) Alterian
2 3 (15.79%) Google
3 1 (5.26%) Microsoft