The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Direct Marketing
London / City of London
Rank 220 248 299
Rank change year-on-year
+28 +51
Permanent jobs citing Direct Marketing 3 7 13
As % of all permanent IT jobs located in the City of London 0.060% 0.11% 0.13%
As % of the Processes & Methodologies category 0.069% 0.12% 0.15%
Number of salaries quoted 1 7 10
Median salary £37,500 £35,000 £32,500
Median salary % change year-on-year
+7.14% +7.69%
UK excluding London median salary £35,000 £38,750 £35,000
% change year-on-year
-9.67% +10.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
4358 5723 8738
As % of all permanent IT jobs located in the City of London 87.76% 88.83% 85.57%
Number of salaries quoted 3948 5126 7555
Median salary £60,000 £60,000 £57,500
Median salary % change year-on-year
- +4.34%
90% offered a salary of more than £40,000 £42,500 £38,500
10% offered a salary of more than £90,000 £82,500 £86,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Direct Marketing
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Top 24 Related IT Skills in the City of London

For the 6 months to 21 January 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Direct Marketing.

1 6 (100.00%) Marketing
2 3 (50.00%) Degree
3 2 (33.33%) French Language
3 2 (33.33%) German Language
3 2 (33.33%) Mitel
3 2 (33.33%) Project Management
3 2 (33.33%) SQL
3 2 (33.33%) Marketing Automation
3 2 (33.33%) Marketing Strategy
3 2 (33.33%) Analytics
3 2 (33.33%) Campaign Analysis
3 2 (33.33%) Analytical Skills
3 2 (33.33%) Performance Metrics
3 2 (33.33%) Integrated Marketing
3 2 (33.33%) Integrated Marketing Communications
4 1 (16.67%) Brand Awareness
4 1 (16.67%) Agile Software Development
4 1 (16.67%) B2C
4 1 (16.67%) SEO
4 1 (16.67%) Finance
4 1 (16.67%) Publishing
4 1 (16.67%) Banking
4 1 (16.67%) Multimedia
4 1 (16.67%) Digital Marketing

Direct Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 6 (100.00%) Marketing
2 2 (33.33%) French Language
2 2 (33.33%) German Language
3 1 (16.67%) Banking
3 1 (16.67%) Brand Awareness
3 1 (16.67%) Finance
3 1 (16.67%) Multimedia
3 1 (16.67%) Publishing
Job Titles
1 2 (33.33%) Analyst
1 2 (33.33%) Data Analyst
1 2 (33.33%) Marketing Analyst
1 2 (33.33%) Marketing Data Analyst
2 1 (16.67%) Automation Specialist
2 1 (16.67%) Campaign Analyst
2 1 (16.67%) Marketing Assistant
2 1 (16.67%) Marketing Automation Specialist
2 1 (16.67%) Marketing Campaign Analyst
2 1 (16.67%) Marketing Executive
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Marketing Officer
2 1 (16.67%) Marketing Specialist
2 1 (16.67%) Report Analyst
2 1 (16.67%) Senior Manager
2 1 (16.67%) Senior Marketing Manager
2 1 (16.67%) SQL Analyst
2 1 (16.67%) SQL Data Analyst
2 1 (16.67%) SQL Reporting Analyst
Miscellaneous
1 2 (33.33%) Analytical Skills
1 2 (33.33%) Performance Metrics
Processes & Methodologies
1 2 (33.33%) Analytics
1 2 (33.33%) Campaign Analysis
1 2 (33.33%) Integrated Marketing
1 2 (33.33%) Integrated Marketing Communications
1 2 (33.33%) Marketing Automation
1 2 (33.33%) Marketing Strategy
1 2 (33.33%) Project Management
2 1 (16.67%) Agile Software Development
2 1 (16.67%) B2C
2 1 (16.67%) Digital Marketing
2 1 (16.67%) SEO
Programming Languages
1 2 (33.33%) SQL
Qualifications
1 3 (50.00%) Degree
Vendors
1 2 (33.33%) Mitel