The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 313 312 305
Rank change year-on-year
-1 -7
Permanent jobs citing Direct Marketing 15 13 29
As % of all permanent IT jobs located in the City of London 0.12% 0.11% 0.22%
As % of the Processes & Methodologies category 0.15% 0.13% 0.28%
Number of salaries quoted 11 6 28
Average salary £34,500 £54,375 £47,500
Average salary % change year-on-year
-36.55% +14.47%
90% offered a salary of more than £30,500 £40,000 £25,000
10% offered a salary of more than £57,500 £55,000 £85,000
UK excluding London average salary £35,000 £37,500 £32,500
% change year-on-year
-6.66% +15.38%
Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
10135 9686 10254
As % of all permanent IT jobs located in the City of London 81.40% 80.76% 78.73%
Number of salaries quoted 8350 8456 9339
Average salary £55,000 £55,000 £57,000
Average salary % change year-on-year
- -3.50%
90% offered a salary of more than £37,500 £36,000 £36,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Direct Marketing
London

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 24 July 2014.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 24 July 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 23 (100.00%) Marketing
2 9 (39.13%) SQL
2 9 (39.13%) CRM
2 9 (39.13%) SAS
3 7 (30.43%) Degree
4 6 (26.09%) Analytics
4 6 (26.09%) Statistics
5 3 (13.04%) Data Analysis
5 3 (13.04%) Mathematics
5 3 (13.04%) Database Marketing
5 3 (13.04%) SPSS
5 3 (13.04%) CHAID
5 3 (13.04%) VBA
5 3 (13.04%) Oracle
5 3 (13.04%) Advertising
5 3 (13.04%) Customer Insight
5 3 (13.04%) Statistical Modelling
5 3 (13.04%) FastStats
6 2 (8.70%) Base SAS
6 2 (8.70%) Digital Marketing
6 2 (8.70%) Stakeholder Engagement
6 2 (8.70%) R
6 2 (8.70%) Propensity Modelling
6 2 (8.70%) Stakeholder Management
6 2 (8.70%) Data Mining
6 2 (8.70%) Microsoft
6 2 (8.70%) Telecoms
6 2 (8.70%) C
6 2 (8.70%) Broadband
6 2 (8.70%) Web Analytics

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 24 July 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (39.13%) SAS
Applications
1 3 (13.04%) SPSS
1 3 (13.04%) FastStats
2 1 (4.35%) MS PowerPoint
2 1 (4.35%) Photoshop
2 1 (4.35%) MS Office
2 1 (4.35%) MS Excel
2 1 (4.35%) PowerPivot
Communications & Networking
1 2 (8.70%) Broadband
Database & Business Intelligence
1 2 (8.70%) Base SAS
1 2 (8.70%) Data Mining
2 1 (4.35%) SQL Server Reporting Services
2 1 (4.35%) SQL Server Integration Services
2 1 (4.35%) Relational Database
2 1 (4.35%) Xcelsius
General
1 23 (100.00%) Marketing
2 3 (13.04%) Advertising
3 2 (8.70%) Telecoms
4 1 (4.35%) Banking
4 1 (4.35%) Retail
4 1 (4.35%) Multimedia
4 1 (4.35%) German Language
4 1 (4.35%) Polish Language
4 1 (4.35%) Finance
4 1 (4.35%) Games
Job Titles
1 12 (52.17%) Analyst
2 5 (21.74%) Data Analyst
3 3 (13.04%) SAS Analyst
3 3 (13.04%) Marketing Data Analyst
3 3 (13.04%) Marketing Analyst
4 2 (8.70%) CRM Manager
4 2 (8.70%) Marketing Executive
4 2 (8.70%) Insight Analyst
4 2 (8.70%) Consultant
4 2 (8.70%) Database Marketing Executive
4 2 (8.70%) CRM Consultant
4 2 (8.70%) Senior Analyst
5 1 (4.35%) Product Manager
5 1 (4.35%) Senior Data Analyst
5 1 (4.35%) IT Business Analyst
5 1 (4.35%) Product Analyst
5 1 (4.35%) Marketing Manager
5 1 (4.35%) Business Intelligence Analyst
5 1 (4.35%) Campaign Analyst
5 1 (4.35%) Business Analyst
Libraries, Frameworks & Software Standards
1 1 (4.35%) HTML
1 1 (4.35%) ATL
1 1 (4.35%) HTML5
Miscellaneous
1 6 (26.09%) Statistics
2 3 (13.04%) Mathematics
3 1 (4.35%) Computer Science
3 1 (4.35%) Management Information System
3 1 (4.35%) Enterprise Software
3 1 (4.35%) Social Media
3 1 (4.35%) Visualisation
Processes & Methodologies
1 9 (39.13%) CRM
2 6 (26.09%) Analytics
3 3 (13.04%) Data Analysis
3 3 (13.04%) Database Marketing
3 3 (13.04%) CHAID
3 3 (13.04%) Customer Insight
3 3 (13.04%) Statistical Modelling
4 2 (8.70%) Digital Marketing
4 2 (8.70%) Stakeholder Engagement
4 2 (8.70%) Propensity Modelling
4 2 (8.70%) Stakeholder Management
4 2 (8.70%) Web Analytics
5 1 (4.35%) Information Security
5 1 (4.35%) Business Analysis
5 1 (4.35%) Agile Software Development
5 1 (4.35%) Statistical Analysis
5 1 (4.35%) Operations Research
5 1 (4.35%) Business Development
5 1 (4.35%) Use Case
5 1 (4.35%) Business Intelligence
Programming Languages
1 9 (39.13%) SQL
2 3 (13.04%) VBA
3 2 (8.70%) R
3 2 (8.70%) C
Qualifications
1 7 (30.43%) Degree
Vendors
1 3 (13.04%) Oracle
2 2 (8.70%) Microsoft
3 1 (4.35%) BT
City, London
Greywood Associates Limited
Salary: £40000 - £50000 per annum + exc commission structure + bens
Posted: 11 hours ago
City, London
Propel London Ltd
Posted: Yesterday
City, London
Red Sofa London
Salary: £40000 - £45000 per annum
Posted: Yesterday
City, London
Circle Recruitment
Salary: £40000 - £45000 per annum + Benefits
Posted: 5 days ago
City, London
Experis Ltd
Salary: £30000 - £35000 per annum
Posted: 6 days ago
City of London
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 10 days ago
City of London
Churchill Frank
Posted: 22 days ago
City of London
Hays IT - Uk Posting account
Salary: £300.00 - £350.00 per annum
Posted: 24 days ago