The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 289 326 317
Rank change year-on-year
+37 -9
Permanent jobs citing Direct Marketing 17 11 8
As % of all permanent IT jobs located in the City of London 0.16% 0.093% 0.068%
As % of the Processes & Methodologies category 0.19% 0.11% 0.085%
Number of salaries quoted 14 10 6
Average salary £38,750 £41,250 £42,750
Average salary % change year-on-year
-6.06% -3.50%
90% offered a salary of more than £28,150 £32,000 £27,750
10% offered a salary of more than £70,000 £64,000 £43,500
UK excluding London average salary £38,500 £38,000 £35,000
% change year-on-year
+1.31% +8.57%
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8861 9822 9383
As % of all permanent IT jobs located in the City of London 81.26% 82.89% 80.10%
Number of salaries quoted 7700 8365 8464
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the City of London region.

Direct Marketing Salary Trend in the City of London

Direct Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the City of London region over the 3 months to 19 December 2014.

Direct Marketing Salary Histogram in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 19 December 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 49 (100.00%) Marketing
2 27 (55.10%) SQL
3 24 (48.98%) CRM
4 20 (40.82%) SAS
5 17 (34.69%) Analytics
6 14 (28.57%) Analytical Skills
7 12 (24.49%) E-Commerce
8 11 (22.45%) Google
9 10 (20.41%) Relational Database
9 10 (20.41%) Data Analysis
9 10 (20.41%) Email Marketing
9 10 (20.41%) Google Analytics
9 10 (20.41%) Finance
9 10 (20.41%) Retail
9 10 (20.41%) Degree
10 9 (18.37%) HTML
10 9 (18.37%) Flash
10 9 (18.37%) Advertising
10 9 (18.37%) Multivariate Testing
11 8 (16.33%) Electronics
12 7 (14.29%) Statistics
12 7 (14.29%) Logistic Regression
13 6 (12.24%) Customer Insight
13 6 (12.24%) Telecoms
14 5 (10.20%) Legal
14 5 (10.20%) Mathematics
14 5 (10.20%) Statistical Modelling
14 5 (10.20%) Web Analytics
14 5 (10.20%) SPSS
14 5 (10.20%) FastStats

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 19 December 2014, IT jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (40.82%) SAS
2 3 (6.12%) CMS
3 2 (4.08%) WordPress
4 1 (2.04%) SharePoint
4 1 (2.04%) Drupal
Applications
1 5 (10.20%) SPSS
1 5 (10.20%) FastStats
2 2 (4.08%) MS Office
2 2 (4.08%) MS Excel
3 1 (2.04%) Adobe Creative Suite
3 1 (2.04%) Adobe Illustrator
3 1 (2.04%) InDesign
3 1 (2.04%) MS PowerPoint
3 1 (2.04%) Photoshop
Business Applications
1 10 (20.41%) Google Analytics
Cloud Services
1 1 (2.04%) SaaS
1 1 (2.04%) CheetahMail
Communications & Networking
1 2 (4.08%) Broadband
2 1 (2.04%) HTTPS
Database & Business Intelligence
1 10 (20.41%) Relational Database
2 2 (4.08%) Data Warehouse
2 2 (4.08%) Data Mining
2 2 (4.08%) QlikView
2 2 (4.08%) Base SAS
2 2 (4.08%) Xcelsius
2 2 (4.08%) NoSQL
2 2 (4.08%) Big Data
3 1 (2.04%) SQL Server Integration Services
3 1 (2.04%) SQL Server
3 1 (2.04%) MS Access
General
1 49 (100.00%) Marketing
2 10 (20.41%) Retail
2 10 (20.41%) Finance
3 9 (18.37%) Advertising
4 8 (16.33%) Electronics
5 6 (12.24%) Telecoms
6 5 (10.20%) Legal
7 2 (4.08%) Publishing
7 2 (4.08%) Banking
Job Titles
1 26 (53.06%) Analyst
2 14 (28.57%) Data Analyst
3 11 (22.45%) Marketing Analyst
4 8 (16.33%) CRM Manager
5 7 (14.29%) Marketing Data Analyst
5 7 (14.29%) Senior Manager
6 6 (12.24%) Insight Analyst
7 5 (10.20%) Digital Account Manager
7 5 (10.20%) Account Manager
7 5 (10.20%) Senior Account Manager
8 4 (8.16%) Marketing Manager
9 3 (6.12%) Senior Analyst
9 3 (6.12%) Senior Data Analyst
10 2 (4.08%) SAS Analyst
10 2 (4.08%) Technical Manager
10 2 (4.08%) Product Analyst
10 2 (4.08%) Technical Project Manager
10 2 (4.08%) Database Analyst
10 2 (4.08%) Project Manager
10 2 (4.08%) Business Analyst
Libraries, Frameworks & Software Standards
1 9 (18.37%) Flash
1 9 (18.37%) HTML
2 1 (2.04%) CSS
2 1 (2.04%) SVG
2 1 (2.04%) HTML5
2 1 (2.04%) HTML5 Canvas
Miscellaneous
1 14 (28.57%) Analytical Skills
2 7 (14.29%) Statistics
3 5 (10.20%) Mathematics
4 4 (8.16%) Social Media
5 3 (6.12%) Computer Science
6 2 (4.08%) Blog
6 2 (4.08%) Enterprise Software
6 2 (4.08%) Performance Metrics
Operating Systems
1 2 (4.08%) Android
1 2 (4.08%) Apple iOS
Processes & Methodologies
1 24 (48.98%) CRM
2 17 (34.69%) Analytics
3 12 (24.49%) E-Commerce
4 10 (20.41%) Data Analysis
4 10 (20.41%) Email Marketing
5 9 (18.37%) Multivariate Testing
6 7 (14.29%) Logistic Regression
7 6 (12.24%) Customer Insight
8 5 (10.20%) Statistical Modelling
8 5 (10.20%) Web Analytics
9 4 (8.16%) Stakeholder Management
9 4 (8.16%) Agile Software Development
9 4 (8.16%) Project Management
9 4 (8.16%) Database Marketing
9 4 (8.16%) Use Case
9 4 (8.16%) User Stories
10 3 (6.12%) Propensity Modelling
10 3 (6.12%) Marketing Strategy
10 3 (6.12%) Marketing Management
10 3 (6.12%) Online Marketing
Programming Languages
1 27 (55.10%) SQL
2 2 (4.08%) VBA
2 2 (4.08%) Python
2 2 (4.08%) R
3 1 (2.04%) T-SQL
Qualifications
1 10 (20.41%) Degree
Quality Assurance & Compliance
1 1 (2.04%) SLA
Vendors
1 11 (22.45%) Google
2 4 (8.16%) Microsoft
3 2 (4.08%) Adobe
3 2 (4.08%) Salesforce.com
3 2 (4.08%) Tableau
3 2 (4.08%) Oracle
4 1 (2.04%) Marketo
4 1 (2.04%) ExactTarget
4 1 (2.04%) Actimize
City of London
Churchill Frank
Salary: £30000 - £45000 per annum + benefits
Posted: 19 days ago
City of London
NFP Group Ltd
Salary: £23000 - £35000 per annum
Posted: 25 days ago