The first table below looks at the demand for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the City of London region.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Hitwise
Rank 322 309 334
Rank change year-on-year
-13 +25
Permanent jobs citing Hitwise 10 6 7
As % of all permanent IT jobs located in the City of London 0.079% 0.051% 0.050%
As % of the Vendors category 0.17% 0.11% 0.11%
Number of salaries quoted 1 6 7
Average salary £75,000 £75,000 £27,000
Average salary % change year-on-year
- +177.77%
UK excluding London average salary £35,000 £36,500 -
% change year-on-year
-4.10% -
Vendors Category
City of London
Permanent IT job ads with a match in the
Vendors category
5856 5524 6474
As % of all permanent IT jobs located in the City of London 46.26% 46.97% 46.50%
Number of salaries quoted 5046 4804 5872
Average salary £52,500 £52,500 £55,000
Average salary % change year-on-year
- -4.54%
90% offered a salary of more than £32,500 £35,000 £34,000
10% offered a salary of more than £77,500 £80,000 £75,000
UK excluding London average salary £40,000 £40,000 £40,000
Hitwise
London

Hitwise
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the City of London region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the City of London

Hitwise
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the City of London region.

Hitwise Salary Trend in the City of London

Hitwise
Top 30 Related IT Skills in the City of London

For the 6 months to 18 April 2014, IT jobs across the City of London region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 16 (100.00%) Google
1 16 (100.00%) Google Analytics
1 16 (100.00%) Analytics
2 15 (93.75%) Marketing
2 15 (93.75%) E-Commerce
3 14 (87.50%) Retail
4 8 (50.00%) Web Analytics
4 8 (50.00%) Coremetrics
4 8 (50.00%) SEO
4 8 (50.00%) Digital Marketing
4 8 (50.00%) Online Marketing
5 7 (43.75%) Magento
5 7 (43.75%) MailChimp
5 7 (43.75%) ERP
5 7 (43.75%) Logistics
6 2 (12.50%) Omniture
6 2 (12.50%) SiteCatalyst
7 1 (6.25%) HP Quality Center
7 1 (6.25%) Base SAS
7 1 (6.25%) WebSphere
7 1 (6.25%) Mobile Banking
7 1 (6.25%) Automation Testing
7 1 (6.25%) Competitor Analysis
7 1 (6.25%) Banking
7 1 (6.25%) Data Analysis
7 1 (6.25%) Degree
7 1 (6.25%) Mathematics
7 1 (6.25%) Selenium
7 1 (6.25%) Pay per click
7 1 (6.25%) Statistics

Hitwise
Top Related IT Skills in the City of London by Category

For the 6 months to 18 April 2014, IT jobs across the City of London region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) WebSphere
1 1 (6.25%) SAS
1 1 (6.25%) MQSeries
Business Applications
1 16 (100.00%) Google Analytics
2 7 (43.75%) Magento
3 2 (12.50%) SiteCatalyst
4 1 (6.25%) WebTrends
Cloud Services
1 7 (43.75%) MailChimp
Database & Business Intelligence
1 1 (6.25%) Base SAS
Development Applications
1 1 (6.25%) Selenium
1 1 (6.25%) QuickTest Pro
General
1 15 (93.75%) Marketing
2 14 (87.50%) Retail
3 1 (6.25%) Banking
3 1 (6.25%) Finance
3 1 (6.25%) Publishing
Job Titles
1 8 (50.00%) Marketing Analyst
1 8 (50.00%) Analyst
2 7 (43.75%) Marketing Data Analyst
2 7 (43.75%) Data Analyst
2 7 (43.75%) Implementation Manager
3 1 (6.25%) Functional Tester
3 1 (6.25%) Tester
Libraries, Frameworks & Software Standards
1 1 (6.25%) Flash
Miscellaneous
1 1 (6.25%) Mobile Banking
1 1 (6.25%) Mathematics
1 1 (6.25%) Statistics
Processes & Methodologies
1 16 (100.00%) Analytics
2 15 (93.75%) E-Commerce
3 8 (50.00%) Web Analytics
3 8 (50.00%) SEO
3 8 (50.00%) Digital Marketing
3 8 (50.00%) Online Marketing
4 7 (43.75%) ERP
4 7 (43.75%) Logistics
5 1 (6.25%) Automation Testing
5 1 (6.25%) Competitor Analysis
5 1 (6.25%) Data Analysis
5 1 (6.25%) Pay per click
5 1 (6.25%) Project Management
5 1 (6.25%) GAP Analysis
5 1 (6.25%) CRM
Programming Languages
1 1 (6.25%) JavaScript
1 1 (6.25%) SQL
Qualifications
1 1 (6.25%) Degree
1 1 (6.25%) ISTQB
Systems Management
1 1 (6.25%) HP Quality Center
Vendors
1 16 (100.00%) Google
2 8 (50.00%) Coremetrics
3 2 (12.50%) Omniture
4 1 (6.25%) IBM
4 1 (6.25%) Adobe
4 1 (6.25%) HP