The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 307 320 318
Rank change year-on-year
+13 -2
Permanent jobs requiring a Marketing Analyst 7 6 8
As % of all permanent IT jobs located in the City of London 0.065% 0.052% 0.070%
As % of the Job Titles category 0.069% 0.056% 0.074%
Number of salaries quoted 7 2 8
Average salary £38,500 £48,750 £32,500
Average salary % change year-on-year
-21.02% +50.00%
90% offered a salary of more than £27,500 £45,750 £29,000
10% offered a salary of more than £43,900 £51,750 £43,650
UK excluding London average salary £33,000 £32,000 £35,000
% change year-on-year
+3.12% -8.57%
Marketing Analyst
London

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised in the City of London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
City of London
Permanent IT job ads with a match in the
Job Titles category
10077 10771 10831
As % of all permanent IT jobs located in the City of London 93.59% 92.94% 94.31%
Number of salaries quoted 8819 9263 9820
Average salary £55,000 £55,000 £52,500
Average salary % change year-on-year
- +4.76%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £77,500 £75,000 £80,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title across the City of London region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the City of London

Marketing Analyst
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst across the City of London region.

Marketing Analyst Salary Trend in the City of London

Marketing Analyst
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analyst across the City of London region over the 3 months to 24 December 2014.

Marketing Analyst Salary Histogram in the City of London

Marketing Analyst
Top 30 Related IT Skills in the City of London

For the 6 months to 24 December 2014, IT jobs across the City of London region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 16 (100.00%) Marketing
2 11 (68.75%) SQL
2 11 (68.75%) Direct Marketing
3 7 (43.75%) Data Analysis
4 6 (37.50%) SAS
4 6 (37.50%) FastStats
5 5 (31.25%) Logistic Regression
5 5 (31.25%) Multivariate Testing
5 5 (31.25%) Relational Database
6 4 (25.00%) SPSS
7 3 (18.75%) CRM
8 2 (12.50%) Oracle
8 2 (12.50%) Data Mining
8 2 (12.50%) Strategic Planning
8 2 (12.50%) Database Marketing
8 2 (12.50%) R
8 2 (12.50%) Analytics
9 1 (6.25%) Data Modelling
9 1 (6.25%) ETL
9 1 (6.25%) Salesforce.com
9 1 (6.25%) Pharmaceutical
9 1 (6.25%) Service Management
9 1 (6.25%) BT
9 1 (6.25%) Stakeholder Management
9 1 (6.25%) Games
9 1 (6.25%) Business Analysis
9 1 (6.25%) Statistics
9 1 (6.25%) Degree
9 1 (6.25%) Oracle Coherence
9 1 (6.25%) Unica

Marketing Analyst
Top Related IT Skills in the City of London by Category

For the 6 months to 24 December 2014, IT jobs across the City of London region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 6 (37.50%) SAS
2 1 (6.25%) Oracle Coherence
Applications
1 6 (37.50%) FastStats
2 4 (25.00%) SPSS
Database & Business Intelligence
1 5 (31.25%) Relational Database
2 2 (12.50%) Data Mining
General
1 16 (100.00%) Marketing
2 1 (6.25%) Pharmaceutical
2 1 (6.25%) Games
Miscellaneous
1 1 (6.25%) Statistics
1 1 (6.25%) FMCG
1 1 (6.25%) Analytical Skills
Processes & Methodologies
1 11 (68.75%) Direct Marketing
2 7 (43.75%) Data Analysis
3 5 (31.25%) Logistic Regression
3 5 (31.25%) Multivariate Testing
4 3 (18.75%) CRM
5 2 (12.50%) Database Marketing
5 2 (12.50%) Analytics
5 2 (12.50%) Strategic Planning
6 1 (6.25%) Business Analysis
6 1 (6.25%) Campaign Management
6 1 (6.25%) Campaign Analysis
6 1 (6.25%) Propensity Modelling
6 1 (6.25%) Line Management
6 1 (6.25%) Logical Data Model
6 1 (6.25%) Customer Engagement
6 1 (6.25%) Continuous Improvement
6 1 (6.25%) Statistical Modelling
6 1 (6.25%) Quantitative Analysis
6 1 (6.25%) Use Case
6 1 (6.25%) Data Mapping
Programming Languages
1 11 (68.75%) SQL
2 2 (12.50%) R
Qualifications
1 1 (6.25%) Degree
Vendors
1 2 (12.50%) Oracle
2 1 (6.25%) Salesforce.com
2 1 (6.25%) BT
2 1 (6.25%) Unica
2 1 (6.25%) Tableau
2 1 (6.25%) Eloqua
2 1 (6.25%) Marketo
2 1 (6.25%) Neolane