The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 304 324 327
Rank change year-on-year
+20 +3
Permanent jobs requiring a Marketing Analyst 10 10 5
As % of all permanent IT jobs located in the City of London 0.090% 0.082% 0.042%
As % of the Job Titles category 0.096% 0.088% 0.044%
Number of salaries quoted 10 6 5
Average salary £38,750 £52,500 £42,000
Average salary % change year-on-year
-26.19% +25.00%
90% offered a salary of more than £25,950 £43,250 £38,500
10% offered a salary of more than £41,850 £52,500 £46,500
UK excluding London average salary £30,000 £35,000 £32,500
% change year-on-year
-14.28% +7.69%
Marketing Analyst
London

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised in the City of London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
City of London
Permanent IT job ads with a match in the
Job Titles category
10399 11318 11279
As % of all permanent IT jobs located in the City of London 93.53% 93.03% 94.07%
Number of salaries quoted 8943 9838 10350
Average salary £53,500 £55,000 £52,500
Average salary % change year-on-year
-2.72% +4.76%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £75,000 £77,500 £80,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title across the City of London region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the City of London

Marketing Analyst
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst across the City of London region.

Marketing Analyst Salary Trend in the City of London

Marketing Analyst
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analyst across the City of London region over the 3 months to 24 October 2014.

Marketing Analyst Salary Histogram in the City of London

Marketing Analyst
Top 30 Related IT Skills in the City of London

For the 6 months to 24 October 2014, IT jobs across the City of London region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 20 (100.00%) Marketing
2 14 (70.00%) SQL
3 10 (50.00%) Direct Marketing
4 9 (45.00%) Data Analysis
5 6 (30.00%) SAS
6 5 (25.00%) Analytics
6 5 (25.00%) Relational Database
6 5 (25.00%) Analytical Skills
6 5 (25.00%) Logistic Regression
6 5 (25.00%) Degree
6 5 (25.00%) Multivariate Testing
6 5 (25.00%) R
7 4 (20.00%) FastStats
7 4 (20.00%) Quantitative Analysis
7 4 (20.00%) SPSS
7 4 (20.00%) MS Excel
7 4 (20.00%) Economics
7 4 (20.00%) Advertising
8 3 (15.00%) Essbase
8 3 (15.00%) Oracle
8 3 (15.00%) VBA
8 3 (15.00%) Project Management
8 3 (15.00%) Business Intelligence
8 3 (15.00%) Microsoft
8 3 (15.00%) Python
8 3 (15.00%) Data Mining
8 3 (15.00%) Finance
8 3 (15.00%) Digital Marketing
9 2 (10.00%) CRM
9 2 (10.00%) Strategic Planning

Marketing Analyst
Top Related IT Skills in the City of London by Category

For the 6 months to 24 October 2014, IT jobs across the City of London region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 6 (30.00%) SAS
2 1 (5.00%) Oracle Coherence
Applications
1 4 (20.00%) MS Excel
1 4 (20.00%) SPSS
1 4 (20.00%) FastStats
Business Applications
1 1 (5.00%) Google Analytics
Database & Business Intelligence
1 5 (25.00%) Relational Database
2 3 (15.00%) Data Mining
2 3 (15.00%) Essbase
3 1 (5.00%) MySQL
General
1 20 (100.00%) Marketing
2 4 (20.00%) Advertising
3 3 (15.00%) Finance
4 1 (5.00%) Publishing
4 1 (5.00%) Games
4 1 (5.00%) Pharmaceutical
4 1 (5.00%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (5.00%) HTML
1 1 (5.00%) CSS
1 1 (5.00%) Regular Expression
Miscellaneous
1 5 (25.00%) Analytical Skills
2 4 (20.00%) Economics
3 2 (10.00%) Statistics
4 1 (5.00%) FMCG
4 1 (5.00%) Social Media
Processes & Methodologies
1 10 (50.00%) Direct Marketing
2 9 (45.00%) Data Analysis
3 5 (25.00%) Logistic Regression
3 5 (25.00%) Multivariate Testing
3 5 (25.00%) Analytics
4 4 (20.00%) Quantitative Analysis
5 3 (15.00%) Digital Marketing
5 3 (15.00%) Business Intelligence
5 3 (15.00%) Project Management
6 2 (10.00%) CRM
6 2 (10.00%) Strategic Planning
7 1 (5.00%) Business Analysis
7 1 (5.00%) Service Management
7 1 (5.00%) SEO
7 1 (5.00%) Stakeholder Management
7 1 (5.00%) Web Design
7 1 (5.00%) Market Research
7 1 (5.00%) Marketing Strategy
7 1 (5.00%) Statistical Modelling
7 1 (5.00%) Database Marketing
Programming Languages
1 14 (70.00%) SQL
2 5 (25.00%) R
3 3 (15.00%) VBA
3 3 (15.00%) Python
4 1 (5.00%) JavaScript
4 1 (5.00%) PHP
Qualifications
1 5 (25.00%) Degree
Vendors
1 3 (15.00%) Oracle
1 3 (15.00%) Microsoft
2 2 (10.00%) Google
3 1 (5.00%) Maxymiser
3 1 (5.00%) Tableau
3 1 (5.00%) Facebook
3 1 (5.00%) Twitter
3 1 (5.00%) BT