The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Online Marketing
Rank 268 262 228
Rank change year-on-year
-6 -34
Permanent jobs citing Online Marketing 40 72 101
As % of all permanent IT jobs located in the City of London 0.38% 0.58% 0.84%
As % of the Processes & Methodologies category 0.45% 0.70% 1.02%
Number of salaries quoted 22 32 55
Average salary £41,750 £45,000 £50,000
Average salary % change year-on-year
-7.22% -10.00%
90% offered a salary of more than £28,200 £30,000 £31,000
10% offered a salary of more than £61,450 £62,500 £65,000
UK excluding London average salary £35,000 £30,000 £32,000
% change year-on-year
+16.66% -6.25%
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8872 10353 9929
As % of all permanent IT jobs located in the City of London 85.14% 83.62% 82.89%
Number of salaries quoted 7566 8532 8703
Average salary £60,000 £56,000 £55,000
Average salary % change year-on-year
+7.14% +1.81%
90% offered a salary of more than £38,000 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 31 July 2015.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 31 July 2015, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 76 (100.00%) Marketing
2 38 (50.00%) Analytics
3 29 (38.16%) HTML
4 27 (35.53%) Google
4 27 (35.53%) SEO
4 27 (35.53%) Social Media
5 24 (31.58%) User Experience
5 24 (31.58%) Digital Marketing
6 21 (27.63%) Pay per click
6 21 (27.63%) E-Commerce
7 20 (26.32%) Google Analytics
8 19 (25.00%) CSS
9 16 (21.05%) Degree
9 16 (21.05%) Analytical Skills
10 12 (15.79%) Web Analytics
10 12 (15.79%) Omniture
10 12 (15.79%) JavaScript
11 11 (14.47%) PHP
11 11 (14.47%) Advertising
12 10 (13.16%) SQL
12 10 (13.16%) MS Office
13 9 (11.84%) Web Development
13 9 (11.84%) Time Management
14 8 (10.53%) Product Marketing
14 8 (10.53%) HTML5
14 8 (10.53%) CSS3
14 8 (10.53%) Retail
14 8 (10.53%) MySQL
14 8 (10.53%) CRM
15 7 (9.21%) Stakeholder Management

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 31 July 2015, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (6.58%) CMS
1 5 (6.58%) WordPress
2 4 (5.26%) Node.js
3 3 (3.95%) Elasticsearch
4 1 (1.32%) Apache Spark
4 1 (1.32%) SAS
Applications
1 10 (13.16%) MS Office
2 6 (7.89%) MS Excel
3 4 (5.26%) Photoshop
3 4 (5.26%) Adobe Creative Suite
4 3 (3.95%) Fireworks
4 3 (3.95%) Adobe Illustrator
4 3 (3.95%) MS PowerPoint
Business Applications
1 1 (1.32%) WebTrends
Cloud Services
1 20 (26.32%) Google Analytics
2 1 (1.32%) Adobe Analytics
2 1 (1.32%) MailChimp
Communications & Networking
1 4 (5.26%) Internet
2 3 (3.95%) FTP
3 1 (1.32%) DNS
3 1 (1.32%) SSL
Database & Business Intelligence
1 8 (10.53%) MySQL
2 4 (5.26%) Hadoop
2 4 (5.26%) MongoDB
2 4 (5.26%) Redis
3 3 (3.95%) Big Data
4 2 (2.63%) Relational Database
4 2 (2.63%) BusinessObjects
4 2 (2.63%) NoSQL
5 1 (1.32%) SQL Server
5 1 (1.32%) Data Mining
Development Applications
1 5 (6.58%) Git (software)
2 4 (5.26%) Subversion
3 3 (3.95%) Dreamweaver
4 1 (1.32%) Maven
4 1 (1.32%) Jenkins
General
1 76 (100.00%) Marketing
2 11 (14.47%) Advertising
3 8 (10.53%) Retail
4 7 (9.21%) Telecoms
5 5 (6.58%) Banking
6 3 (3.95%) Games
6 3 (3.95%) Finance
7 2 (2.63%) Publishing
7 2 (2.63%) Multimedia
8 1 (1.32%) Corporate Banking
8 1 (1.32%) Pharmaceutical
8 1 (1.32%) Financial Institution
Job Titles
1 17 (22.37%) Marketing Manager
2 11 (14.47%) Developer
3 9 (11.84%) Online Marketing Manager
4 8 (10.53%) PPC Specialist
4 8 (10.53%) PPC Manager
4 8 (10.53%) PPC Analyst
4 8 (10.53%) PPC Executive
5 7 (9.21%) Designer
5 7 (9.21%) Analyst
6 6 (7.89%) Digital Marketing Manager
7 5 (6.58%) Senior Designer
7 5 (6.58%) Web Analyst
7 5 (6.58%) Web Developer
8 4 (5.26%) PHP Developer
8 4 (5.26%) SEO Analyst
8 4 (5.26%) Marketing Executive
8 4 (5.26%) Web Analytics Manager
8 4 (5.26%) Web Manager
9 3 (3.95%) Graduate Web Developer
9 3 (3.95%) Business Development Executive
Libraries, Frameworks & Software Standards
1 29 (38.16%) HTML
2 19 (25.00%) CSS
3 8 (10.53%) HTML5
3 8 (10.53%) CSS3
4 5 (6.58%) REST
4 5 (6.58%) jQuery
4 5 (6.58%) Flash
5 4 (5.26%) Ajax
5 4 (5.26%) SOAP
5 4 (5.26%) XML
5 4 (5.26%) WebSockets
6 2 (2.63%) .NET
7 1 (1.32%) ASP.NET
7 1 (1.32%) Ruby on Rails
7 1 (1.32%) XHTML
7 1 (1.32%) RSS
7 1 (1.32%) ASP.NET MVC
Miscellaneous
1 27 (35.53%) Social Media
2 24 (31.58%) User Experience
3 16 (21.05%) Analytical Skills
4 6 (7.89%) Blog
5 5 (6.58%) Digital Media
5 5 (6.58%) Mobile App
6 4 (5.26%) iPad
6 4 (5.26%) Copywriting
7 3 (3.95%) Kindle
7 3 (3.95%) Social Network
7 3 (3.95%) Online Games
8 2 (2.63%) Performance Metrics
9 1 (1.32%) Data Integration
9 1 (1.32%) W3C
9 1 (1.32%) Statistics
9 1 (1.32%) Mathematics
9 1 (1.32%) Psychology
9 1 (1.32%) Computer Science
Operating Systems
1 1 (1.32%) Linux
Processes & Methodologies
1 38 (50.00%) Analytics
2 27 (35.53%) SEO
3 24 (31.58%) Digital Marketing
4 21 (27.63%) Pay per click
4 21 (27.63%) E-Commerce
5 12 (15.79%) Web Analytics
6 9 (11.84%) Web Development
6 9 (11.84%) Time Management
7 8 (10.53%) Product Marketing
7 8 (10.53%) CRM
8 7 (9.21%) Stakeholder Management
8 7 (9.21%) Requirements Analysis
9 6 (7.89%) Display Advertising
9 6 (7.89%) MVC
9 6 (7.89%) Marketing Strategy
10 5 (6.58%) Product Management
10 5 (6.58%) Email Marketing
10 5 (6.58%) Project Management
11 4 (5.26%) OO
11 4 (5.26%) Data Analysis
Programming Languages
1 12 (15.79%) JavaScript
2 11 (14.47%) PHP
3 10 (13.16%) SQL
4 4 (5.26%) PHP5
5 3 (3.95%) Python
6 2 (2.63%) C#
7 1 (1.32%) Java
7 1 (1.32%) Ruby
7 1 (1.32%) Korn
7 1 (1.32%) T-SQL
7 1 (1.32%) Bash Shell
Qualifications
1 16 (21.05%) Degree
2 7 (9.21%) Chartered Engineer
2 7 (9.21%) HND
3 1 (1.32%) MBA
Quality Assurance & Compliance
1 3 (3.95%) ISO 9001
1 3 (3.95%) QA
System Software
1 1 (1.32%) zsh
Systems Management
1 4 (5.26%) Systems Management Server (SMS)
2 1 (1.32%) Puppet
2 1 (1.32%) cPanel
Vendors
1 27 (35.53%) Google
2 12 (15.79%) Omniture
3 6 (7.89%) Microsoft
4 5 (6.58%) Adobe
4 5 (6.58%) Yahoo!
5 2 (2.63%) HubSpot
6 1 (1.32%) ExactTarget
6 1 (1.32%) DoubleClick
6 1 (1.32%) Coremetrics
6 1 (1.32%) Zend
6 1 (1.32%) Facebook
6 1 (1.32%) Twitter
City of London
Progressive Recruitment
Salary: competitive
Posted: 15 hours ago