The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Online Marketing
Rank 269 284 296
Rank change year-on-year
+15 +12
Permanent jobs citing Online Marketing 37 53 29
As % of all permanent IT jobs located in the City of London 0.34% 0.45% 0.25%
As % of the Processes & Methodologies category 0.42% 0.54% 0.31%
Number of salaries quoted 30 33 29
Average salary £39,500 £42,500 £45,000
Average salary % change year-on-year
-7.05% -5.55%
90% offered a salary of more than £26,100 £30,000 £30,000
10% offered a salary of more than £54,500 £82,500 £77,500
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8861 9822 9383
As % of all permanent IT jobs located in the City of London 81.26% 82.89% 80.10%
Number of salaries quoted 7700 8365 8464
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 19 December 2014.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 19 December 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 123 (100.00%) Marketing
2 55 (44.72%) Analytical Skills
3 54 (43.90%) Analytics
4 52 (42.28%) Social Media
5 49 (39.84%) Digital Marketing
6 38 (30.89%) Google
7 36 (29.27%) E-Commerce
8 35 (28.46%) SEO
9 32 (26.02%) User Experience
10 30 (24.39%) HTML
11 29 (23.58%) Pay per click
12 26 (21.14%) Content Management
12 26 (21.14%) Google Analytics
13 25 (20.33%) CMS
14 21 (17.07%) Project Management
14 21 (17.07%) Retail
14 21 (17.07%) Advertising
15 18 (14.63%) Telecoms
15 18 (14.63%) Coremetrics
15 18 (14.63%) Marketing Strategy
16 17 (13.82%) Line Management
17 15 (12.20%) CSS
17 15 (12.20%) Search Engine Marketing
18 14 (11.38%) Web Analytics
18 14 (11.38%) Agile Software Development
18 14 (11.38%) Web Development
18 14 (11.38%) Photoshop
18 14 (11.38%) QA
19 13 (10.57%) Email Marketing
20 12 (9.76%) Adobe

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 19 December 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 25 (20.33%) CMS
2 4 (3.25%) Drupal
3 3 (2.44%) WordPress
3 3 (2.44%) Sitecore CMS
4 2 (1.63%) Sitefinity
4 2 (1.63%) IBM Notes
Applications
1 14 (11.38%) Photoshop
2 5 (4.07%) Adobe Illustrator
3 4 (3.25%) MS Office
4 2 (1.63%) MS Excel
4 2 (1.63%) MS PowerPoint
5 1 (0.81%) Adobe Creative Suite
5 1 (0.81%) InDesign
5 1 (0.81%) SPSS
5 1 (0.81%) MS Project
Business Applications
1 26 (21.14%) Google Analytics
2 4 (3.25%) WebTrends
3 2 (1.63%) Magento
Cloud Services
1 8 (6.50%) Basecamp
2 1 (0.81%) CheetahMail
Communications & Networking
1 8 (6.50%) MVNO
2 3 (2.44%) SMS
3 1 (0.81%) Intranet
3 1 (0.81%) Internet
Database & Business Intelligence
1 9 (7.32%) MySQL
2 5 (4.07%) QlikView
3 2 (1.63%) Big Data
3 2 (1.63%) Relational Database
3 2 (1.63%) SQL Server
4 1 (0.81%) SQL Server Reporting Services
4 1 (0.81%) SQL Server Integration Services
4 1 (0.81%) SQL Server Analysis Services
Development Applications
1 7 (5.69%) JIRA
2 1 (0.81%) Git (software)
General
1 123 (100.00%) Marketing
2 21 (17.07%) Advertising
2 21 (17.07%) Retail
3 18 (14.63%) Telecoms
4 9 (7.32%) Games
5 8 (6.50%) Publishing
6 7 (5.69%) Finance
7 5 (4.07%) Legal
8 3 (2.44%) Turkish Language
8 3 (2.44%) French Language
8 3 (2.44%) German Language
9 2 (1.63%) Back Office
10 1 (0.81%) Banking
10 1 (0.81%) Polish Language
10 1 (0.81%) Russian Language
10 1 (0.81%) Spanish Language
10 1 (0.81%) Dutch Language
Job Titles
1 16 (13.01%) Marketing Manager
2 12 (9.76%) Project Manager
3 10 (8.13%) Digital Project Manager
4 9 (7.32%) Search Manager
5 8 (6.50%) Online Marketing Manager
5 8 (6.50%) Senior Project Manager
5 8 (6.50%) Senior Manager
6 7 (5.69%) Analyst
6 7 (5.69%) SEO Manager
6 7 (5.69%) Marketing Executive
6 7 (5.69%) Senior Digital Project Manager
7 6 (4.88%) PPC Manager
7 6 (4.88%) PPC Analyst
7 6 (4.88%) Digital Marketing Executive
7 6 (4.88%) PPC Executive
7 6 (4.88%) PPC Specialist
8 5 (4.07%) Product Manager
8 5 (4.07%) Coordinator
8 5 (4.07%) Developer
9 4 (3.25%) Account Manager
Libraries, Frameworks & Software Standards
1 30 (24.39%) HTML
2 15 (12.20%) CSS
3 7 (5.69%) XHTML
3 7 (5.69%) GWT
3 7 (5.69%) jQuery
4 3 (2.44%) LAMP
4 3 (2.44%) COM
4 3 (2.44%) .NET
5 2 (1.63%) Web Services
5 2 (1.63%) XML
5 2 (1.63%) HTML5
6 1 (0.81%) Laravel
6 1 (0.81%) HTML5 Canvas
6 1 (0.81%) JSON
6 1 (0.81%) CodeIgniter
6 1 (0.81%) Flash
6 1 (0.81%) ASP.NET
6 1 (0.81%) SVG
Miscellaneous
1 55 (44.72%) Analytical Skills
2 52 (42.28%) Social Media
3 32 (26.02%) User Experience
4 12 (9.76%) Blog
5 9 (7.32%) Statistics
6 6 (4.88%) Online Games
6 6 (4.88%) New Media
6 6 (4.88%) Mobile App
6 6 (4.88%) Copywriting
7 4 (3.25%) Mathematics
8 3 (2.44%) Graphic Design
9 2 (1.63%) Photography
9 2 (1.63%) Computer Science
9 2 (1.63%) Performance Metrics
10 1 (0.81%) Derivative
10 1 (0.81%) Online Gambling
10 1 (0.81%) Visualisation
Operating Systems
1 2 (1.63%) Android
1 2 (1.63%) Apple iOS
2 1 (0.81%) Windows Server 2008
2 1 (0.81%) Windows
2 1 (0.81%) Windows Server 2003
Processes & Methodologies
1 54 (43.90%) Analytics
2 49 (39.84%) Digital Marketing
3 36 (29.27%) E-Commerce
4 35 (28.46%) SEO
5 29 (23.58%) Pay per click
6 26 (21.14%) Content Management
7 21 (17.07%) Project Management
8 18 (14.63%) Marketing Strategy
9 17 (13.82%) Line Management
10 15 (12.20%) Search Engine Marketing
11 14 (11.38%) Web Development
11 14 (11.38%) Agile Software Development
11 14 (11.38%) Web Analytics
12 13 (10.57%) Email Marketing
13 11 (8.94%) Six Sigma
13 11 (8.94%) Coaching
13 11 (8.94%) Waterfall
14 10 (8.13%) Responsive Web Design
14 10 (8.13%) Campaign Management
15 9 (7.32%) Quantitative Analysis
Programming Languages
1 10 (8.13%) PHP
2 7 (5.69%) Java
3 3 (2.44%) SQL
4 2 (1.63%) JavaScript
4 2 (1.63%) C
5 1 (0.81%) C#
5 1 (0.81%) T-SQL
Qualifications
1 9 (7.32%) Degree
Quality Assurance & Compliance
1 14 (11.38%) QA
Systems Management
1 2 (1.63%) EMC NetWorker
2 1 (0.81%) Systems Management Server (SMS)
Vendors
1 38 (30.89%) Google
2 18 (14.63%) Coremetrics
3 12 (9.76%) Adobe
3 12 (9.76%) Twitter
4 11 (8.94%) Facebook
5 8 (6.50%) Omniture
6 7 (5.69%) Microsoft
7 3 (2.44%) Sitecore
7 3 (2.44%) ExactTarget
8 2 (1.63%) Lotus
9 1 (0.81%) Tableau
9 1 (0.81%) Zend
City, London
Informatiq Consulting
Salary: £40000 - £50000 per annum + bens, bens, bens
Posted: 2 days ago
City of London
Progressive Recruitment
Salary: £45000 - £46000 per annum + competitive
Posted: 5 days ago
City, London
TRG
Salary: £30000 - £40000 Per Annum Benefits
Posted: 5 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum
Posted: 11 days ago
City, London
Randstad Digital
Posted: 17 days ago
City, London
Propel London Ltd
Posted: 24 days ago