The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Online Marketing
Rank 278 264 290
Rank change year-on-year
-14 +26
Permanent jobs citing Online Marketing 39 57 23
As % of all permanent IT jobs located in the City of London 0.37% 0.50% 0.21%
As % of the Processes & Methodologies category 0.44% 0.61% 0.26%
Number of salaries quoted 21 14 23
Average salary £35,000 £52,500 £42,500
Average salary % change year-on-year
-33.33% +23.52%
90% offered a salary of more than £20,000 £32,100 £27,500
10% offered a salary of more than £47,500 £64,250 £57,500
UK excluding London average salary £27,750 £30,000 £31,000
% change year-on-year
-7.50% -3.22%
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8813 9338 8853
As % of all permanent IT jobs located in the City of London 84.30% 82.65% 80.26%
Number of salaries quoted 7404 7798 7845
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,177 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £43,500 £42,500 £40,000
% change year-on-year
+2.35% +6.25%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 30 March 2015.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 30 March 2015, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 74 (100.00%) Marketing
2 33 (44.59%) Social Media
3 28 (37.84%) SEO
3 28 (37.84%) Analytics
4 27 (36.49%) User Experience
4 27 (36.49%) Pay per click
4 27 (36.49%) Digital Marketing
5 26 (35.14%) Analytical Skills
6 24 (32.43%) Advertising
7 20 (27.03%) Google
8 18 (24.32%) Google Analytics
9 15 (20.27%) E-Commerce
10 12 (16.22%) HTML
10 12 (16.22%) MS Office
10 12 (16.22%) Time Management
11 11 (14.86%) Marketing Strategy
12 10 (13.51%) CSS
13 9 (12.16%) Agile Software Development
13 9 (12.16%) Degree
14 7 (9.46%) Web Development
14 7 (9.46%) Mathematics
14 7 (9.46%) Project Management
14 7 (9.46%) Microsoft
14 7 (9.46%) Mobile Marketing
15 6 (8.11%) Mentoring
15 6 (8.11%) CRM
15 6 (8.11%) Photoshop
15 6 (8.11%) PHP
15 6 (8.11%) Games
15 6 (8.11%) Systems Management Server (SMS)

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 30 March 2015, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (6.76%) CMS
2 3 (4.05%) WordPress
3 2 (2.70%) Sitefinity
Applications
1 12 (16.22%) MS Office
2 6 (8.11%) Photoshop
3 3 (4.05%) MS Excel
3 3 (4.05%) Fireworks
3 3 (4.05%) Adobe Illustrator
3 3 (4.05%) Adobe Creative Suite
Business Applications
1 18 (24.32%) Google Analytics
2 1 (1.35%) Magento
Cloud Services
1 5 (6.76%) Basecamp
Communications & Networking
1 3 (4.05%) FTP
1 3 (4.05%) Internet
2 1 (1.35%) Intranet
Database & Business Intelligence
1 5 (6.76%) MySQL
Development Applications
1 3 (4.05%) Dreamweaver
2 2 (2.70%) JIRA
General
1 74 (100.00%) Marketing
2 24 (32.43%) Advertising
3 6 (8.11%) Games
4 5 (6.76%) Finance
5 4 (5.41%) Banking
6 3 (4.05%) Retail
6 3 (4.05%) Telecoms
7 2 (2.70%) Publishing
8 1 (1.35%) Pharmaceutical
8 1 (1.35%) Legal
8 1 (1.35%) Corporate Banking
Job Titles
1 10 (13.51%) Marketing Manager
1 10 (13.51%) Designer
1 10 (13.51%) Senior Designer
2 6 (8.11%) Project Manager
2 6 (8.11%) Developer
2 6 (8.11%) Web Developer
2 6 (8.11%) Account Manager
3 5 (6.76%) Senior Manager
3 5 (6.76%) Senior Project Manager
3 5 (6.76%) SEO Account Manager
3 5 (6.76%) Online Marketing Manager
3 5 (6.76%) Digital Marketing Manager
3 5 (6.76%) Digital Designer
3 5 (6.76%) Senior Digital Designer
4 4 (5.41%) Senior Digital Project Manager
4 4 (5.41%) Digital Project Manager
5 3 (4.05%) PPC Manager
5 3 (4.05%) PPC Analyst
5 3 (4.05%) Graduate Web Developer
5 3 (4.05%) Graduate
Libraries, Frameworks & Software Standards
1 12 (16.22%) HTML
2 10 (13.51%) CSS
3 3 (4.05%) .NET
3 3 (4.05%) HTML5
3 3 (4.05%) CSS3
4 2 (2.70%) XHTML
4 2 (2.70%) GWT
4 2 (2.70%) jQuery
5 1 (1.35%) ASP.NET MVC
5 1 (1.35%) REST
5 1 (1.35%) ASP.NET
Miscellaneous
1 33 (44.59%) Social Media
2 27 (36.49%) User Experience
3 26 (35.14%) Analytical Skills
4 7 (9.46%) Mathematics
5 6 (8.11%) Online Games
6 4 (5.41%) Copywriting
6 4 (5.41%) Mobile App
7 3 (4.05%) Kindle
8 2 (2.70%) Digital Media
8 2 (2.70%) Blog
8 2 (2.70%) Computer Science
8 2 (2.70%) Statistics
8 2 (2.70%) Photography
9 1 (1.35%) Open Source
9 1 (1.35%) New Media
9 1 (1.35%) Derivative
Processes & Methodologies
1 28 (37.84%) SEO
1 28 (37.84%) Analytics
2 27 (36.49%) Pay per click
2 27 (36.49%) Digital Marketing
3 15 (20.27%) E-Commerce
4 12 (16.22%) Time Management
5 11 (14.86%) Marketing Strategy
6 9 (12.16%) Agile Software Development
7 7 (9.46%) Project Management
7 7 (9.46%) Web Development
7 7 (9.46%) Mobile Marketing
8 6 (8.11%) Mentoring
8 6 (8.11%) CRM
9 5 (6.76%) Content Management
9 5 (6.76%) Responsive Web Design
9 5 (6.76%) Waterfall
10 4 (5.41%) Display Advertising
10 4 (5.41%) Requirements Analysis
10 4 (5.41%) Stakeholder Management
11 3 (4.05%) Scrum
Programming Languages
1 6 (8.11%) PHP
2 3 (4.05%) C
3 2 (2.70%) Java
3 2 (2.70%) JavaScript
4 1 (1.35%) C#
4 1 (1.35%) SQL
Qualifications
1 9 (12.16%) Degree
2 3 (4.05%) Chartered Engineer
2 3 (4.05%) HND
Quality Assurance & Compliance
1 3 (4.05%) ISO 9001
1 3 (4.05%) QA
Systems Management
1 6 (8.11%) Systems Management Server (SMS)
2 2 (2.70%) EMC NetWorker
Vendors
1 20 (27.03%) Google
2 7 (9.46%) Microsoft
3 5 (6.76%) Omniture
3 5 (6.76%) Coremetrics
4 3 (4.05%) Facebook
4 3 (4.05%) Adobe
5 1 (1.35%) DoubleClick
5 1 (1.35%) Yahoo!
5 1 (1.35%) Zend
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