The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 256 244 286
Rank change year-on-year
-12 +42
Permanent jobs citing Online Marketing 75 84 44
As % of all permanent IT jobs located in the City of London 0.63% 0.69% 0.34%
As % of the Processes & Methodologies category 0.77% 0.86% 0.43%
Number of salaries quoted 34 49 41
Average salary £42,500 £50,000 £42,500
Average salary % change year-on-year
-15.00% +17.64%
90% offered a salary of more than £30,000 £32,500 £29,000
10% offered a salary of more than £66,000 £65,500 £50,000
UK excluding London average salary £30,000 £31,500 £27,500
% change year-on-year
-4.76% +14.54%
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9686 9797 10309
As % of all permanent IT jobs located in the City of London 81.29% 80.87% 78.89%
Number of salaries quoted 8022 8634 9418
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £36,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 20 August 2014.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 153 (100.00%) Marketing
2 78 (50.98%) Social Media
3 57 (37.25%) HTML
4 52 (33.99%) E-Commerce
5 50 (32.68%) Retail
6 43 (28.10%) Digital Marketing
7 41 (26.80%) Analytics
8 34 (22.22%) CRM
9 33 (21.57%) CSS
9 33 (21.57%) CMS
10 32 (20.92%) Project Management
11 31 (20.26%) SEO
11 31 (20.26%) Adobe
11 31 (20.26%) Marketing Strategy
12 30 (19.61%) Content Management
13 27 (17.65%) Google
13 27 (17.65%) Search Engine Marketing
13 27 (17.65%) Advertising
14 26 (16.99%) Degree
15 24 (15.69%) Pay per click
16 21 (13.73%) Photoshop
17 20 (13.07%) New Media
18 19 (12.42%) Display Advertising
18 19 (12.42%) Blog
19 18 (11.76%) Web Analytics
19 18 (11.76%) Telecoms
19 18 (11.76%) Facebook
20 15 (9.80%) Publishing
20 15 (9.80%) JavaScript
20 15 (9.80%) Agile Software Development

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 33 (21.57%) CMS
2 5 (3.27%) IBM Notes
2 5 (3.27%) WordPress
3 2 (1.31%) Drupal
Applications
1 21 (13.73%) Photoshop
2 14 (9.15%) Adobe Illustrator
3 10 (6.54%) InDesign
4 5 (3.27%) MS PowerPoint
5 2 (1.31%) MS Office
5 2 (1.31%) MS Excel
6 1 (0.65%) Maya
6 1 (0.65%) Adobe After Effects
Business Applications
1 14 (9.15%) Google Analytics
2 6 (3.92%) WebTrends
3 4 (2.61%) Magento
Cloud Services
1 2 (1.31%) Basecamp
2 1 (0.65%) CheetahMail
2 1 (0.65%) Amazon EC2
2 1 (0.65%) Amazon S3
2 1 (0.65%) Amazon AWS
2 1 (0.65%) CloudFront
Communications & Networking
1 10 (6.54%) MVNO
2 6 (3.92%) SMS
3 1 (0.65%) Internet
Database & Business Intelligence
1 7 (4.58%) QlikView
2 5 (3.27%) MySQL
3 3 (1.96%) SQL Server
4 2 (1.31%) SQL Server Reporting Services
4 2 (1.31%) SQL Server Integration Services
4 2 (1.31%) SQL Server Analysis Services
5 1 (0.65%) Hadoop
5 1 (0.65%) NoSQL
5 1 (0.65%) Big Data
5 1 (0.65%) Amazon RDS
5 1 (0.65%) Relational Database
Development Applications
1 9 (5.88%) Dreamweaver
2 4 (2.61%) Axure RP
3 3 (1.96%) Git (software)
4 1 (0.65%) PHPUnit
4 1 (0.65%) Maven
4 1 (0.65%) Jenkins
General
1 153 (100.00%) Marketing
2 50 (32.68%) Retail
3 27 (17.65%) Advertising
4 18 (11.76%) Telecoms
5 15 (9.80%) Publishing
6 13 (8.50%) Games
7 6 (3.92%) Finance
8 4 (2.61%) Legal
8 4 (2.61%) French Language
9 3 (1.96%) Turkish Language
9 3 (1.96%) Billing
10 2 (1.31%) Back Office
10 2 (1.31%) German Language
10 2 (1.31%) Danish Language
11 1 (0.65%) Russian Language
11 1 (0.65%) iGaming
11 1 (0.65%) Banking
Job Titles
1 24 (15.69%) Marketing Manager
2 23 (15.03%) Designer
3 12 (7.84%) User Experience Designer
3 12 (7.84%) Lead Designer
4 11 (7.19%) Online Marketing Manager
5 10 (6.54%) Digital Designer
5 10 (6.54%) Analyst
6 9 (5.88%) PPC Specialist
6 9 (5.88%) PPC Manager
6 9 (5.88%) PPC Analyst
6 9 (5.88%) Search Manager
6 9 (5.88%) PPC Executive
7 8 (5.23%) E-Commerce Manager
8 6 (3.92%) Developer
8 6 (3.92%) Business Analyst
8 6 (3.92%) Email Marketing Manager
9 5 (3.27%) Online Marketing Specialist
10 4 (2.61%) Marketing Executive
10 4 (2.61%) Digital Marketing Executive
11 3 (1.96%) WordPress Developer
Libraries, Frameworks & Software Standards
1 57 (37.25%) HTML
2 33 (21.57%) CSS
3 5 (3.27%) Flash
3 5 (3.27%) HTML5
4 4 (2.61%) jQuery
5 3 (1.96%) CSS3
5 3 (1.96%) Ajax
5 3 (1.96%) Web Services
6 2 (1.31%) XML
6 2 (1.31%) Mason
6 2 (1.31%) Visualforce
7 1 (0.65%) WebCenter
7 1 (0.65%) Laravel
7 1 (0.65%) HTML5 Canvas
7 1 (0.65%) Unity (Game Engine)
7 1 (0.65%) .NET
7 1 (0.65%) ASP.NET
7 1 (0.65%) Zend Framework
7 1 (0.65%) CodeIgniter
7 1 (0.65%) XML Schema
Miscellaneous
1 78 (50.98%) Social Media
2 20 (13.07%) New Media
3 19 (12.42%) Blog
4 11 (7.19%) Copywriting
5 10 (6.54%) Animation
6 9 (5.88%) Online Games
6 9 (5.88%) iPhone
7 3 (1.96%) Digital Media
8 2 (1.31%) Statistics
9 1 (0.65%) Visualisation
9 1 (0.65%) Mobile App
9 1 (0.65%) Online Gambling
9 1 (0.65%) Data Extraction
9 1 (0.65%) Computer Science
9 1 (0.65%) 3D Graphics
9 1 (0.65%) Mobile Games
Operating Systems
1 2 (1.31%) Windows
1 2 (1.31%) Linux
1 2 (1.31%) Windows Server 2003
1 2 (1.31%) Windows Server 2008
2 1 (0.65%) Apple iOS
2 1 (0.65%) Android
Processes & Methodologies
1 52 (33.99%) E-Commerce
2 43 (28.10%) Digital Marketing
3 41 (26.80%) Analytics
4 34 (22.22%) CRM
5 32 (20.92%) Project Management
6 31 (20.26%) SEO
6 31 (20.26%) Marketing Strategy
7 30 (19.61%) Content Management
8 27 (17.65%) Search Engine Marketing
9 24 (15.69%) Pay per click
10 19 (12.42%) Display Advertising
11 18 (11.76%) Web Analytics
12 15 (9.80%) Agile Software Development
13 14 (9.15%) Asset Management
13 14 (9.15%) Email Marketing
14 13 (8.50%) Scrum
15 12 (7.84%) Agile Project Management
16 10 (6.54%) Campaign Management
16 10 (6.54%) B2C
17 9 (5.88%) Quantitative Analysis
Programming Languages
1 15 (9.80%) JavaScript
2 8 (5.23%) SQL
3 6 (3.92%) PHP
4 2 (1.31%) Apex Code
4 2 (1.31%) Bash Shell
4 2 (1.31%) T-SQL
5 1 (0.65%) Korn
5 1 (0.65%) XPath
5 1 (0.65%) C#
Qualifications
1 26 (16.99%) Degree
Quality Assurance & Compliance
1 12 (7.84%) QA
System Software
1 1 (0.65%) zsh
Systems Management
1 3 (1.96%) Plesk
2 2 (1.31%) BMC PATROL
3 1 (0.65%) Puppet
Vendors
1 31 (20.26%) Adobe
2 27 (17.65%) Google
3 18 (11.76%) Facebook
4 14 (9.15%) Twitter
5 12 (7.84%) Coremetrics
6 9 (5.88%) Demandware
7 5 (3.27%) Lotus
7 5 (3.27%) Microsoft
8 4 (2.61%) Omniture
9 2 (1.31%) Yahoo!
9 2 (1.31%) Salesforce.com
9 2 (1.31%) Zend
9 2 (1.31%) Hitwise
10 1 (0.65%) Tableau
10 1 (0.65%) ExactTarget
10 1 (0.65%) BT
10 1 (0.65%) Oracle
City, London
Net Talent
Salary: £45000 - £50000 per annum + Benefits
Posted: 16 hours ago
City, London
Opus Recruitment Solutions Ltd
Salary: £35000 to £50000 per annum
Posted: 5 days ago
City, London
Premier Group Recruitment
Salary: £26000 - £32000 per annum
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £35000 - £42000 per annum
Posted: 8 days ago
City, London
Success Digital
Posted: 9 days ago