The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Online Marketing
Rank 247 282 296
Rank change year-on-year
+35 +14
Permanent jobs citing Online Marketing 59 54 42
As % of all permanent IT jobs located in the City of London 0.53% 0.45% 0.35%
As % of the Processes & Methodologies category 0.66% 0.54% 0.44%
Number of salaries quoted 41 30 41
Average salary £42,500 £48,750 £42,500
Average salary % change year-on-year
-12.82% +14.70%
90% offered a salary of more than £32,000 £37,250 £30,000
10% offered a salary of more than £54,500 £67,500 £87,500
UK excluding London average salary £30,000 £30,000 £30,000
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8992 9925 9608
As % of all permanent IT jobs located in the City of London 81.41% 81.87% 80.34%
Number of salaries quoted 7710 8519 8740
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £38,500 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 31 October 2014.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 31 October 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 134 (100.00%) Marketing
2 64 (47.76%) Social Media
3 55 (41.04%) Analytical Skills
4 52 (38.81%) Analytics
5 45 (33.58%) Digital Marketing
6 44 (32.84%) E-Commerce
7 41 (30.60%) HTML
8 37 (27.61%) Retail
9 35 (26.12%) User Experience
10 30 (22.39%) CMS
10 30 (22.39%) Google
10 30 (22.39%) SEO
11 27 (20.15%) Project Management
12 25 (18.66%) Content Management
13 24 (17.91%) CSS
14 23 (17.16%) Pay per click
15 21 (15.67%) CRM
15 21 (15.67%) Telecoms
15 21 (15.67%) Marketing Strategy
16 20 (14.93%) Advertising
16 20 (14.93%) Google Analytics
17 19 (14.18%) Search Engine Marketing
18 17 (12.69%) QA
18 17 (12.69%) Web Analytics
18 17 (12.69%) Adobe
18 17 (12.69%) Twitter
19 16 (11.94%) Line Management
19 16 (11.94%) Blog
20 15 (11.19%) Agile Software Development
20 15 (11.19%) Photoshop

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 31 October 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 30 (22.39%) CMS
2 5 (3.73%) IBM Notes
3 4 (2.99%) Drupal
4 3 (2.24%) WordPress
4 3 (2.24%) Sitecore CMS
Applications
1 15 (11.19%) Photoshop
2 8 (5.97%) Adobe Illustrator
3 6 (4.48%) MS Office
4 4 (2.99%) MS Excel
4 4 (2.99%) InDesign
4 4 (2.99%) Adobe Creative Suite
5 2 (1.49%) MS PowerPoint
6 1 (0.75%) Adobe After Effects
6 1 (0.75%) MS Project
6 1 (0.75%) SPSS
6 1 (0.75%) Maya
Business Applications
1 20 (14.93%) Google Analytics
2 6 (4.48%) WebTrends
3 1 (0.75%) Magento
Cloud Services
1 7 (5.22%) Basecamp
2 1 (0.75%) CheetahMail
Communications & Networking
1 9 (6.72%) MVNO
2 6 (4.48%) SMS
3 1 (0.75%) Internet
Database & Business Intelligence
1 9 (6.72%) MySQL
2 8 (5.97%) QlikView
3 3 (2.24%) SQL Server
4 2 (1.49%) SQL Server Reporting Services
4 2 (1.49%) SQL Server Integration Services
4 2 (1.49%) SQL Server Analysis Services
4 2 (1.49%) Big Data
4 2 (1.49%) Relational Database
Development Applications
1 7 (5.22%) JIRA
2 3 (2.24%) Dreamweaver
3 1 (0.75%) Git (software)
3 1 (0.75%) Axure RP
General
1 134 (100.00%) Marketing
2 37 (27.61%) Retail
3 21 (15.67%) Telecoms
4 20 (14.93%) Advertising
5 13 (9.70%) Games
6 10 (7.46%) Publishing
7 5 (3.73%) Legal
8 4 (2.99%) French Language
9 3 (2.24%) German Language
9 3 (2.24%) Turkish Language
9 3 (2.24%) Finance
10 2 (1.49%) Back Office
10 2 (1.49%) Danish Language
11 1 (0.75%) Dutch Language
11 1 (0.75%) iGaming
11 1 (0.75%) Polish Language
11 1 (0.75%) Russian Language
11 1 (0.75%) Spanish Language
11 1 (0.75%) Banking
Job Titles
1 16 (11.94%) Marketing Manager
2 9 (6.72%) Search Manager
2 9 (6.72%) Project Manager
2 9 (6.72%) Designer
3 8 (5.97%) Digital Project Manager
3 8 (5.97%) Analyst
3 8 (5.97%) Online Marketing Manager
4 7 (5.22%) SEO Manager
4 7 (5.22%) Marketing Executive
5 6 (4.48%) PPC Specialist
5 6 (4.48%) Senior Project Manager
5 6 (4.48%) Senior Manager
5 6 (4.48%) Coordinator
5 6 (4.48%) PPC Executive
5 6 (4.48%) Email Marketing Manager
5 6 (4.48%) PPC Manager
5 6 (4.48%) PPC Analyst
5 6 (4.48%) Digital Marketing Executive
6 5 (3.73%) Senior Digital Project Manager
6 5 (3.73%) Business Analyst
Libraries, Frameworks & Software Standards
1 41 (30.60%) HTML
2 24 (17.91%) CSS
3 7 (5.22%) XHTML
3 7 (5.22%) GWT
3 7 (5.22%) jQuery
4 3 (2.24%) HTML5
4 3 (2.24%) LAMP
4 3 (2.24%) COM
5 2 (1.49%) Web Services
5 2 (1.49%) XML
5 2 (1.49%) Flash
6 1 (0.75%) SVG
6 1 (0.75%) .NET
6 1 (0.75%) ASP.NET
6 1 (0.75%) JSON
6 1 (0.75%) CodeIgniter
6 1 (0.75%) Laravel
6 1 (0.75%) HTML5 Canvas
6 1 (0.75%) Unity (Game Engine)
Miscellaneous
1 64 (47.76%) Social Media
2 55 (41.04%) Analytical Skills
3 35 (26.12%) User Experience
4 16 (11.94%) Blog
5 12 (8.96%) New Media
6 9 (6.72%) Online Games
6 9 (6.72%) Statistics
7 8 (5.97%) Copywriting
8 5 (3.73%) Mobile App
9 4 (2.99%) Animation
10 3 (2.24%) Graphic Design
10 3 (2.24%) iPhone
11 2 (1.49%) Performance Metrics
12 1 (0.75%) Visualisation
12 1 (0.75%) 3D Graphics
12 1 (0.75%) Mobile Games
12 1 (0.75%) Online Gambling
Operating Systems
1 2 (1.49%) Windows
1 2 (1.49%) Windows Server 2003
1 2 (1.49%) Android
1 2 (1.49%) Windows Server 2008
1 2 (1.49%) Apple iOS
Processes & Methodologies
1 52 (38.81%) Analytics
2 45 (33.58%) Digital Marketing
3 44 (32.84%) E-Commerce
4 30 (22.39%) SEO
5 27 (20.15%) Project Management
6 25 (18.66%) Content Management
7 23 (17.16%) Pay per click
8 21 (15.67%) CRM
8 21 (15.67%) Marketing Strategy
9 19 (14.18%) Search Engine Marketing
10 17 (12.69%) Web Analytics
11 16 (11.94%) Line Management
12 15 (11.19%) Email Marketing
12 15 (11.19%) Agile Software Development
13 13 (9.70%) Web Development
14 11 (8.21%) Six Sigma
14 11 (8.21%) Coaching
15 10 (7.46%) Waterfall
15 10 (7.46%) Campaign Management
16 9 (6.72%) Responsive Web Design
Programming Languages
1 10 (7.46%) PHP
2 7 (5.22%) Java
3 5 (3.73%) JavaScript
4 4 (2.99%) SQL
5 2 (1.49%) T-SQL
6 1 (0.75%) C#
Qualifications
1 11 (8.21%) Degree
Quality Assurance & Compliance
1 17 (12.69%) QA
Systems Management
1 2 (1.49%) BMC PATROL
2 1 (0.75%) Systems Management Server (SMS)
Vendors
1 30 (22.39%) Google
2 17 (12.69%) Adobe
2 17 (12.69%) Twitter
3 14 (10.45%) Facebook
3 14 (10.45%) Coremetrics
4 10 (7.46%) Microsoft
5 5 (3.73%) Lotus
6 4 (2.99%) Omniture
7 3 (2.24%) Sitecore
7 3 (2.24%) Demandware
7 3 (2.24%) ExactTarget
8 2 (1.49%) Yahoo!
9 1 (0.75%) Tableau
9 1 (0.75%) Zend
City, London
Vertical IT
Salary: £20000 - £24000 per annum + BENEFITS + NEGOTIABLE
Posted: 2 days ago