The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Online Marketing
Rank 274 254 245
Rank change year-on-year
-20 -9
Permanent jobs citing Online Marketing 29 74 80
As % of all permanent IT jobs located in the City of London 0.30% 0.63% 0.68%
As % of the Processes & Methodologies category 0.35% 0.76% 0.82%
Number of salaries quoted 17 34 49
Average salary £42,500 £42,500 £50,000
Average salary % change year-on-year
- -15.00%
90% offered a salary of more than £30,500 £30,000 £36,500
10% offered a salary of more than £68,600 £53,500 £67,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8221 9740 9773
As % of all permanent IT jobs located in the City of London 84.98% 83.03% 82.65%
Number of salaries quoted 7041 8088 8617
Average salary £60,000 £55,000 £55,000
Average salary % change year-on-year
+9.09% -
90% offered a salary of more than £39,000 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 28 August 2015.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 28 August 2015, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 69 (100.00%) Marketing
2 37 (53.62%) Analytics
3 30 (43.48%) HTML
4 27 (39.13%) SEO
4 27 (39.13%) Google
5 25 (36.23%) Digital Marketing
6 22 (31.88%) Social Media
7 21 (30.43%) E-Commerce
8 20 (28.99%) CSS
8 20 (28.99%) Google Analytics
8 20 (28.99%) Pay per click
9 18 (26.09%) User Experience
10 17 (24.64%) Degree
11 14 (20.29%) Analytical Skills
12 12 (17.39%) Omniture
12 12 (17.39%) Web Analytics
13 11 (15.94%) JavaScript
13 11 (15.94%) PHP
13 11 (15.94%) SQL
14 10 (14.49%) Advertising
15 9 (13.04%) Telecoms
15 9 (13.04%) Stakeholder Management
15 9 (13.04%) MySQL
15 9 (13.04%) Retail
15 9 (13.04%) Web Development
15 9 (13.04%) Product Marketing
15 9 (13.04%) HTML5
15 9 (13.04%) CSS3
16 8 (11.59%) Chartered Engineer
16 8 (11.59%) Requirements Analysis

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 28 August 2015, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (10.14%) WordPress
2 6 (8.70%) CMS
3 4 (5.80%) Node.js
4 3 (4.35%) Elasticsearch
5 1 (1.45%) Apache Spark
5 1 (1.45%) SAS
5 1 (1.45%) Adobe Experience Manager
5 1 (1.45%) Drupal
Applications
1 6 (8.70%) MS Office
1 6 (8.70%) MS Excel
2 5 (7.25%) Photoshop
3 4 (5.80%) Adobe Creative Suite
4 3 (4.35%) Fireworks
4 3 (4.35%) Adobe Illustrator
4 3 (4.35%) MS PowerPoint
Business Applications
1 1 (1.45%) WebTrends
Cloud Services
1 20 (28.99%) Google Analytics
2 1 (1.45%) Adobe Analytics
2 1 (1.45%) MailChimp
Communications & Networking
1 3 (4.35%) FTP
1 3 (4.35%) Internet
2 1 (1.45%) DNS
2 1 (1.45%) SSL
Database & Business Intelligence
1 9 (13.04%) MySQL
2 4 (5.80%) Hadoop
2 4 (5.80%) MongoDB
2 4 (5.80%) Redis
3 3 (4.35%) Big Data
4 2 (2.90%) Relational Database
4 2 (2.90%) BusinessObjects
4 2 (2.90%) NoSQL
5 1 (1.45%) SQL Server
5 1 (1.45%) Data Mining
Development Applications
1 5 (7.25%) Git (software)
2 4 (5.80%) Subversion
3 3 (4.35%) Dreamweaver
4 1 (1.45%) Maven
4 1 (1.45%) Jenkins
General
1 69 (100.00%) Marketing
2 10 (14.49%) Advertising
3 9 (13.04%) Retail
3 9 (13.04%) Telecoms
4 4 (5.80%) Finance
4 4 (5.80%) Banking
5 3 (4.35%) Publishing
6 2 (2.90%) Multimedia
7 1 (1.45%) Corporate Banking
7 1 (1.45%) Games
7 1 (1.45%) Pharmaceutical
7 1 (1.45%) Financial Institution
Job Titles
1 17 (24.64%) Marketing Manager
2 12 (17.39%) Developer
3 9 (13.04%) Online Marketing Manager
4 7 (10.14%) PPC Specialist
4 7 (10.14%) Analyst
4 7 (10.14%) PPC Manager
4 7 (10.14%) PPC Analyst
4 7 (10.14%) PPC Executive
5 6 (8.70%) Web Developer
5 6 (8.70%) Digital Marketing Manager
6 5 (7.25%) Web Analyst
7 4 (5.80%) SEO Analyst
7 4 (5.80%) Web Manager
7 4 (5.80%) Marketing Executive
7 4 (5.80%) PHP Developer
7 4 (5.80%) Web Analytics Manager
8 3 (4.35%) Graduate Developer
8 3 (4.35%) Graduate
8 3 (4.35%) Graduate Web Developer
8 3 (4.35%) Designer
Libraries, Frameworks & Software Standards
1 30 (43.48%) HTML
2 20 (28.99%) CSS
3 9 (13.04%) HTML5
3 9 (13.04%) CSS3
4 5 (7.25%) jQuery
4 5 (7.25%) Flash
5 4 (5.80%) Ajax
5 4 (5.80%) SOAP
5 4 (5.80%) XML
5 4 (5.80%) REST
5 4 (5.80%) WebSockets
6 2 (2.90%) .NET
7 1 (1.45%) ASP.NET
7 1 (1.45%) Ruby on Rails
7 1 (1.45%) XHTML
7 1 (1.45%) RSS
7 1 (1.45%) ASP.NET MVC
Miscellaneous
1 22 (31.88%) Social Media
2 18 (26.09%) User Experience
3 14 (20.29%) Analytical Skills
4 6 (8.70%) Mobile App
4 6 (8.70%) Blog
5 4 (5.80%) iPad
5 4 (5.80%) Digital Media
6 3 (4.35%) Copywriting
6 3 (4.35%) Kindle
6 3 (4.35%) Social Network
7 2 (2.90%) Performance Metrics
8 1 (1.45%) New Media
8 1 (1.45%) Data Integration
8 1 (1.45%) Social Gaming
8 1 (1.45%) W3C
8 1 (1.45%) Statistics
8 1 (1.45%) Psychology
8 1 (1.45%) Computer Science
Operating Systems
1 1 (1.45%) Linux
Processes & Methodologies
1 37 (53.62%) Analytics
2 27 (39.13%) SEO
3 25 (36.23%) Digital Marketing
4 21 (30.43%) E-Commerce
5 20 (28.99%) Pay per click
6 12 (17.39%) Web Analytics
7 9 (13.04%) Product Marketing
7 9 (13.04%) Web Development
7 9 (13.04%) Stakeholder Management
8 8 (11.59%) Requirements Analysis
9 6 (8.70%) MVC
9 6 (8.70%) Time Management
9 6 (8.70%) Email Marketing
9 6 (8.70%) CRM
9 6 (8.70%) Marketing Strategy
10 5 (7.25%) Product Management
10 5 (7.25%) Project Management
10 5 (7.25%) Display Advertising
11 4 (5.80%) OO
11 4 (5.80%) Web Design
Programming Languages
1 11 (15.94%) JavaScript
1 11 (15.94%) PHP
1 11 (15.94%) SQL
2 4 (5.80%) PHP5
3 3 (4.35%) Python
4 2 (2.90%) C#
5 1 (1.45%) Java
5 1 (1.45%) Ruby
5 1 (1.45%) Korn
5 1 (1.45%) T-SQL
5 1 (1.45%) Bash Shell
Qualifications
1 17 (24.64%) Degree
2 8 (11.59%) Chartered Engineer
2 8 (11.59%) HND
3 1 (1.45%) MBA
Quality Assurance & Compliance
1 3 (4.35%) ISO 9001
2 2 (2.90%) QA
System Software
1 1 (1.45%) zsh
Systems Management
1 1 (1.45%) Systems Management Server (SMS)
1 1 (1.45%) Puppet
1 1 (1.45%) cPanel
Vendors
1 27 (39.13%) Google
2 12 (17.39%) Omniture
3 7 (10.14%) Adobe
4 4 (5.80%) Yahoo!
5 3 (4.35%) Microsoft
6 2 (2.90%) HubSpot
7 1 (1.45%) ExactTarget
7 1 (1.45%) Sysomos
7 1 (1.45%) Coremetrics
7 1 (1.45%) Maxymiser
7 1 (1.45%) Facebook
7 1 (1.45%) Twitter
City of London
Huxley Banking & Financial Services
Salary: £35000 - £45000 per annum + Package
Posted: 3 days ago
City, London
Evolution Recruitment Solutions
Salary: 30-40K
Posted: 3 days ago
City, London
Engage PSG
Salary: £25000 - £35000 per annum + OTE
Posted: 5 days ago
City of London
Mason Frank
Salary: £60000 - £70000 per annum
Posted: 16 days ago