The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Online Marketing
Rank 272 286 304
Rank change year-on-year
+14 +18
Permanent jobs citing Online Marketing 45 54 40
As % of all permanent IT jobs located in the City of London 0.40% 0.44% 0.34%
As % of the Processes & Methodologies category 0.50% 0.54% 0.42%
Number of salaries quoted 36 33 40
Average salary £42,500 £42,500 £44,500
Average salary % change year-on-year
- -4.49%
90% offered a salary of more than £25,000 £30,300 £30,000
10% offered a salary of more than £54,500 £57,000 £87,500
UK excluding London average salary £30,000 £30,000 £30,000
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9036 10064 9465
As % of all permanent IT jobs located in the City of London 81.11% 82.60% 80.22%
Number of salaries quoted 7823 8567 8558
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 28 November 2014.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 28 November 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 119 (100.00%) Marketing
2 49 (41.18%) Social Media
2 49 (41.18%) Analytical Skills
3 48 (40.34%) Analytics
4 42 (35.29%) Digital Marketing
5 39 (32.77%) E-Commerce
6 31 (26.05%) HTML
6 31 (26.05%) User Experience
7 29 (24.37%) Google
8 28 (23.53%) Retail
9 27 (22.69%) Content Management
9 27 (22.69%) SEO
10 26 (21.85%) CMS
11 25 (21.01%) Project Management
12 20 (16.81%) Telecoms
13 18 (15.13%) Pay per click
13 18 (15.13%) Google Analytics
14 17 (14.29%) Web Analytics
14 17 (14.29%) Line Management
15 16 (13.45%) Advertising
16 15 (12.61%) CSS
16 15 (12.61%) Email Marketing
16 15 (12.61%) QA
16 15 (12.61%) Search Engine Marketing
17 14 (11.76%) Web Development
17 14 (11.76%) Coremetrics
17 14 (11.76%) Agile Software Development
17 14 (11.76%) Marketing Strategy
18 13 (10.92%) Twitter
18 13 (10.92%) Adobe

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 28 November 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 26 (21.85%) CMS
2 4 (3.36%) Drupal
3 3 (2.52%) WordPress
3 3 (2.52%) Sitecore CMS
3 3 (2.52%) IBM Notes
Applications
1 12 (10.08%) Photoshop
2 5 (4.20%) Adobe Illustrator
3 4 (3.36%) MS Office
4 2 (1.68%) MS Excel
4 2 (1.68%) MS PowerPoint
5 1 (0.84%) Adobe Creative Suite
5 1 (0.84%) InDesign
5 1 (0.84%) SPSS
5 1 (0.84%) MS Project
Business Applications
1 18 (15.13%) Google Analytics
2 4 (3.36%) WebTrends
3 2 (1.68%) Magento
Cloud Services
1 8 (6.72%) Basecamp
2 1 (0.84%) CheetahMail
Communications & Networking
1 9 (7.56%) MVNO
2 6 (5.04%) SMS
3 1 (0.84%) Intranet
3 1 (0.84%) Internet
Database & Business Intelligence
1 9 (7.56%) MySQL
2 6 (5.04%) QlikView
3 3 (2.52%) SQL Server
4 2 (1.68%) SQL Server Reporting Services
4 2 (1.68%) SQL Server Integration Services
4 2 (1.68%) SQL Server Analysis Services
4 2 (1.68%) Big Data
4 2 (1.68%) Relational Database
Development Applications
1 7 (5.88%) JIRA
2 1 (0.84%) Git (software)
2 1 (0.84%) Axure RP
General
1 119 (100.00%) Marketing
2 28 (23.53%) Retail
3 20 (16.81%) Telecoms
4 16 (13.45%) Advertising
5 10 (8.40%) Games
6 8 (6.72%) Publishing
7 5 (4.20%) Finance
7 5 (4.20%) Legal
8 4 (3.36%) French Language
9 3 (2.52%) German Language
9 3 (2.52%) Turkish Language
10 2 (1.68%) Back Office
11 1 (0.84%) Banking
11 1 (0.84%) Dutch Language
11 1 (0.84%) Polish Language
11 1 (0.84%) Russian Language
11 1 (0.84%) Spanish Language
Job Titles
1 17 (14.29%) Marketing Manager
2 12 (10.08%) Project Manager
3 10 (8.40%) Digital Project Manager
4 9 (7.56%) Search Manager
5 8 (6.72%) Analyst
5 8 (6.72%) Senior Manager
5 8 (6.72%) Senior Project Manager
5 8 (6.72%) Online Marketing Manager
6 7 (5.88%) Marketing Executive
6 7 (5.88%) SEO Manager
6 7 (5.88%) Senior Digital Project Manager
7 6 (5.04%) PPC Manager
7 6 (5.04%) PPC Analyst
7 6 (5.04%) Digital Marketing Executive
7 6 (5.04%) PPC Executive
7 6 (5.04%) Email Marketing Manager
7 6 (5.04%) PPC Specialist
7 6 (5.04%) Coordinator
8 5 (4.20%) Business Analyst
8 5 (4.20%) Product Manager
Libraries, Frameworks & Software Standards
1 31 (26.05%) HTML
2 15 (12.61%) CSS
3 7 (5.88%) XHTML
3 7 (5.88%) GWT
3 7 (5.88%) jQuery
4 3 (2.52%) LAMP
4 3 (2.52%) COM
5 2 (1.68%) HTML5
5 2 (1.68%) Web Services
5 2 (1.68%) XML
6 1 (0.84%) Flash
6 1 (0.84%) SVG
6 1 (0.84%) .NET
6 1 (0.84%) ASP.NET
6 1 (0.84%) Laravel
6 1 (0.84%) HTML5 Canvas
6 1 (0.84%) JSON
6 1 (0.84%) CodeIgniter
Miscellaneous
1 49 (41.18%) Social Media
1 49 (41.18%) Analytical Skills
2 31 (26.05%) User Experience
3 12 (10.08%) Blog
4 9 (7.56%) Statistics
5 7 (5.88%) New Media
5 7 (5.88%) Online Games
6 6 (5.04%) Mobile App
6 6 (5.04%) Copywriting
7 3 (2.52%) Graphic Design
8 2 (1.68%) Performance Metrics
9 1 (0.84%) Computer Science
9 1 (0.84%) Online Gambling
9 1 (0.84%) Visualisation
Operating Systems
1 2 (1.68%) Windows
1 2 (1.68%) Windows Server 2003
1 2 (1.68%) Android
1 2 (1.68%) Windows Server 2008
1 2 (1.68%) Apple iOS
Processes & Methodologies
1 48 (40.34%) Analytics
2 42 (35.29%) Digital Marketing
3 39 (32.77%) E-Commerce
4 27 (22.69%) SEO
4 27 (22.69%) Content Management
5 25 (21.01%) Project Management
6 18 (15.13%) Pay per click
7 17 (14.29%) Web Analytics
7 17 (14.29%) Line Management
8 15 (12.61%) Search Engine Marketing
8 15 (12.61%) Email Marketing
9 14 (11.76%) Web Development
9 14 (11.76%) Agile Software Development
9 14 (11.76%) Marketing Strategy
10 12 (10.08%) CRM
11 11 (9.24%) Six Sigma
11 11 (9.24%) Waterfall
11 11 (9.24%) Coaching
12 10 (8.40%) Responsive Web Design
12 10 (8.40%) Campaign Management
Programming Languages
1 10 (8.40%) PHP
2 7 (5.88%) Java
3 4 (3.36%) SQL
4 2 (1.68%) T-SQL
4 2 (1.68%) JavaScript
5 1 (0.84%) C#
Qualifications
1 8 (6.72%) Degree
Quality Assurance & Compliance
1 15 (12.61%) QA
Systems Management
1 1 (0.84%) Systems Management Server (SMS)
1 1 (0.84%) EMC NetWorker
Vendors
1 29 (24.37%) Google
2 14 (11.76%) Coremetrics
3 13 (10.92%) Adobe
3 13 (10.92%) Twitter
4 9 (7.56%) Facebook
5 8 (6.72%) Microsoft
6 4 (3.36%) Omniture
7 3 (2.52%) Lotus
7 3 (2.52%) Sitecore
7 3 (2.52%) ExactTarget
8 1 (0.84%) Tableau
8 1 (0.84%) Zend
City, London
Randstad Technologies
Salary: £30000 - £35000.00 per annum
Posted: Yesterday
City, London
Propel London Ltd
Posted: 2 days ago
City of London
NFP Group Ltd
Salary: £55000 - £60000 per annum
Posted: 17 days ago