The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 234 254 298
Rank change year-on-year
+20 +44
Permanent jobs citing Online Marketing 86 72 39
As % of all permanent IT jobs located in the City of London 0.75% 0.61% 0.31%
As % of the Processes & Methodologies category 0.91% 0.74% 0.38%
Number of salaries quoted 46 50 37
Average salary £42,500 £50,000 £42,500
Average salary % change year-on-year
-15.00% +17.64%
90% offered a salary of more than £30,000 £37,500 £30,000
10% offered a salary of more than £54,500 £67,500 £64,000
UK excluding London average salary £30,000 £30,000 £27,000
% change year-on-year
- +11.11%
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9438 9707 10189
As % of all permanent IT jobs located in the City of London 81.96% 82.09% 80.84%
Number of salaries quoted 7873 8476 9301
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

Online Marketing Salary Trend in the City of London

Online Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 19 September 2014.

Online Marketing Salary Histogram in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 19 September 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 164 (100.00%) Marketing
2 77 (46.95%) Social Media
3 59 (35.98%) Analytical Skills
3 59 (35.98%) HTML
4 57 (34.76%) E-Commerce
5 51 (31.10%) Analytics
6 49 (29.88%) Digital Marketing
7 46 (28.05%) User Experience
8 44 (26.83%) Retail
9 39 (23.78%) CMS
10 35 (21.34%) Content Management
11 34 (20.73%) CSS
12 33 (20.12%) SEO
13 31 (18.90%) CRM
13 31 (18.90%) Project Management
14 30 (18.29%) Google
14 30 (18.29%) Marketing Strategy
15 28 (17.07%) Advertising
16 27 (16.46%) Adobe
17 26 (15.85%) Search Engine Marketing
18 25 (15.24%) Pay per click
19 23 (14.02%) Degree
20 22 (13.41%) Telecoms
20 22 (13.41%) Photoshop
21 21 (12.80%) Blog
22 20 (12.20%) Google Analytics
22 20 (12.20%) Facebook
23 19 (11.59%) Agile Software Development
24 18 (10.98%) New Media
25 17 (10.37%) Twitter

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 19 September 2014, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (23.78%) CMS
2 5 (3.05%) Drupal
2 5 (3.05%) WordPress
2 5 (3.05%) IBM Notes
3 2 (1.22%) Sitecore CMS
Applications
1 22 (13.41%) Photoshop
2 15 (9.15%) Adobe Illustrator
3 9 (5.49%) InDesign
4 6 (3.66%) MS Office
5 5 (3.05%) MS PowerPoint
6 4 (2.44%) MS Excel
7 1 (0.61%) SPSS
7 1 (0.61%) Maya
7 1 (0.61%) Adobe After Effects
7 1 (0.61%) MS Project
Business Applications
1 20 (12.20%) Google Analytics
2 6 (3.66%) WebTrends
3 3 (1.83%) Magento
Cloud Services
1 3 (1.83%) Basecamp
2 1 (0.61%) CheetahMail
2 1 (0.61%) Amazon EC2
2 1 (0.61%) Amazon S3
2 1 (0.61%) Amazon AWS
2 1 (0.61%) CloudFront
Communications & Networking
1 11 (6.71%) MVNO
2 6 (3.66%) SMS
3 2 (1.22%) Internet
Database & Business Intelligence
1 8 (4.88%) MySQL
1 8 (4.88%) QlikView
2 4 (2.44%) SQL Server
3 3 (1.83%) SQL Server Reporting Services
3 3 (1.83%) SQL Server Integration Services
3 3 (1.83%) SQL Server Analysis Services
4 2 (1.22%) Big Data
4 2 (1.22%) Relational Database
5 1 (0.61%) Amazon RDS
5 1 (0.61%) Hadoop
5 1 (0.61%) NoSQL
Development Applications
1 8 (4.88%) Dreamweaver
2 4 (2.44%) Git (software)
2 4 (2.44%) Axure RP
3 3 (1.83%) JIRA
4 1 (0.61%) Jenkins
4 1 (0.61%) PHPUnit
4 1 (0.61%) Maven
General
1 164 (100.00%) Marketing
2 44 (26.83%) Retail
3 28 (17.07%) Advertising
4 22 (13.41%) Telecoms
5 15 (9.15%) Publishing
6 14 (8.54%) Games
7 4 (2.44%) Finance
7 4 (2.44%) Legal
7 4 (2.44%) French Language
8 3 (1.83%) German Language
8 3 (1.83%) Turkish Language
9 2 (1.22%) Danish Language
9 2 (1.22%) Back Office
10 1 (0.61%) Banking
10 1 (0.61%) Dutch Language
10 1 (0.61%) iGaming
10 1 (0.61%) Polish Language
10 1 (0.61%) Russian Language
10 1 (0.61%) Spanish Language
Job Titles
1 24 (14.63%) Marketing Manager
2 20 (12.20%) Designer
3 11 (6.71%) Online Marketing Manager
4 10 (6.10%) Lead Designer
4 10 (6.10%) User Experience Designer
5 9 (5.49%) Search Manager
5 9 (5.49%) Digital Designer
5 9 (5.49%) Analyst
5 9 (5.49%) E-Commerce Manager
6 6 (3.66%) PPC Specialist
6 6 (3.66%) Developer
6 6 (3.66%) Coordinator
6 6 (3.66%) Business Analyst
6 6 (3.66%) PPC Manager
6 6 (3.66%) PPC Analyst
6 6 (3.66%) PPC Executive
6 6 (3.66%) Email Marketing Manager
7 5 (3.05%) Digital Marketing Executive
7 5 (3.05%) Marketing Executive
7 5 (3.05%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 59 (35.98%) HTML
2 34 (20.73%) CSS
3 5 (3.05%) jQuery
4 4 (2.44%) HTML5
5 3 (1.83%) COM
5 3 (1.83%) Web Services
5 3 (1.83%) XML
5 3 (1.83%) Flash
5 3 (1.83%) XHTML
5 3 (1.83%) LAMP
5 3 (1.83%) GWT
6 2 (1.22%) Laravel
6 2 (1.22%) CodeIgniter
7 1 (0.61%) .NET
7 1 (0.61%) ASP.NET
7 1 (0.61%) CSS3
7 1 (0.61%) WebCenter
7 1 (0.61%) Ajax
7 1 (0.61%) JSON
7 1 (0.61%) Zend Framework
Miscellaneous
1 77 (46.95%) Social Media
2 59 (35.98%) Analytical Skills
3 46 (28.05%) User Experience
4 21 (12.80%) Blog
5 18 (10.98%) New Media
6 11 (6.71%) Copywriting
7 9 (5.49%) Animation
7 9 (5.49%) Online Games
8 8 (4.88%) iPhone
9 5 (3.05%) Statistics
10 3 (1.83%) Graphic Design
11 2 (1.22%) Mobile App
12 1 (0.61%) Visualisation
12 1 (0.61%) Computer Science
12 1 (0.61%) 3D Graphics
12 1 (0.61%) Mobile Games
12 1 (0.61%) Online Gambling
12 1 (0.61%) Data Extraction
Operating Systems
1 3 (1.83%) Windows
1 3 (1.83%) Windows Server 2003
1 3 (1.83%) Windows Server 2008
2 2 (1.22%) Apple iOS
2 2 (1.22%) Android
2 2 (1.22%) Linux
Processes & Methodologies
1 57 (34.76%) E-Commerce
2 51 (31.10%) Analytics
3 49 (29.88%) Digital Marketing
4 35 (21.34%) Content Management
5 33 (20.12%) SEO
6 31 (18.90%) Project Management
6 31 (18.90%) CRM
7 30 (18.29%) Marketing Strategy
8 26 (15.85%) Search Engine Marketing
9 25 (15.24%) Pay per click
10 19 (11.59%) Agile Software Development
11 17 (10.37%) Web Analytics
12 15 (9.15%) Email Marketing
12 15 (9.15%) Line Management
13 14 (8.54%) Display Advertising
14 12 (7.32%) Asset Management
15 11 (6.71%) Six Sigma
15 11 (6.71%) Scrum
15 11 (6.71%) Campaign Management
16 10 (6.10%) Agile Project Management
Programming Languages
1 13 (7.93%) JavaScript
2 9 (5.49%) PHP
3 7 (4.27%) SQL
4 3 (1.83%) T-SQL
4 3 (1.83%) Java
5 2 (1.22%) Bash Shell
6 1 (0.61%) C#
6 1 (0.61%) Korn
6 1 (0.61%) XPath
Qualifications
1 23 (14.02%) Degree
Quality Assurance & Compliance
1 15 (9.15%) QA
System Software
1 1 (0.61%) zsh
Systems Management
1 2 (1.22%) BMC PATROL
2 1 (0.61%) Plesk
2 1 (0.61%) Puppet
2 1 (0.61%) Systems Management Server (SMS)
Vendors
1 30 (18.29%) Google
2 27 (16.46%) Adobe
3 20 (12.20%) Facebook
4 17 (10.37%) Twitter
5 14 (8.54%) Coremetrics
6 9 (5.49%) Microsoft
7 8 (4.88%) Demandware
8 5 (3.05%) Lotus
9 4 (2.44%) Omniture
10 3 (1.83%) ExactTarget
10 3 (1.83%) Zend
11 2 (1.22%) Sitecore
11 2 (1.22%) Yahoo!
12 1 (0.61%) Tableau
12 1 (0.61%) BT
12 1 (0.61%) Oracle
City, London
Maclean Moore Consulting
Salary: From £45,000 to £57,500 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
City of London
Nigel Frank International Limited - Newcastle
Salary: £45000 - £55000 per annum + Benefits Package
Posted: 3 days ago
City, London
House of Fraser
Salary: £50,000 - £59,000
Posted: 4 days ago