The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Online Marketing
Rank 209 252 279
Rank change year-on-year
+43 +27
Permanent jobs citing Online Marketing 113 64 58
As % of all permanent IT jobs located in the City of London 0.929% 0.487% 0.366%
As % of the Processes & Methodologies category 1.193% 0.639% 0.485%
Number of salaries quoted 48 61 55
Average salary £50,000 £37,500 £42,500
Average salary % change year-on-year
+33.33% -11.76%
90% offered a salary of more than £28,500 £27,000 £24,500
10% offered a salary of more than £65,000 £52,500 £66,000
UK excluding London average salary £32,500 £29,000 £30,000
% change year-on-year
+12.06% -3.33%
All Processes & Methodologies
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9475 10022 11961
As % of all permanent IT jobs located in the City of London 77.91% 76.30% 75.57%
Number of salaries quoted 8154 9133 10675
Average salary £55,000 £57,500 £60,000
Average salary % change year-on-year
-4.34% -4.16%
90% offered a salary of more than £37,500 £37,000 £37,500
10% offered a salary of more than £80,000 £90,000 £82,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Online Marketing
London

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Online Marketing Jobs Demand Trend

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the City of London region.

City of London Online Marketing Salary Trend

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing across the City of London region over the 3 months to 18 June 2013.

City of London Online Marketing Salary Histogram

Online Marketing
Top 30 Related IT Skills

For the 6 months to 18 June 2013, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 136 (100.00%) Marketing
2 85 (62.50%) E-Commerce
3 70 (51.47%) SEO
4 58 (42.65%) Pay per click
5 57 (41.91%) Analytics
6 32 (23.53%) JavaScript
7 31 (22.79%) HTML
7 31 (22.79%) Google
8 30 (22.06%) Social Media
9 28 (20.59%) Retail
10 26 (19.12%) Google Analytics
10 26 (19.12%) Digital Marketing
11 24 (17.65%) CSS
12 23 (16.91%) Web Analytics
13 21 (15.44%) PHP
14 18 (13.24%) OO
15 17 (12.50%) MS Excel
15 17 (12.50%) Yahoo!
16 15 (11.03%) CRM
17 14 (10.29%) Scrum
17 14 (10.29%) TDD
17 14 (10.29%) Git (software)
18 13 (9.559%) Email Marketing
18 13 (9.559%) PHP5
18 13 (9.559%) Search Engine Marketing
18 13 (9.559%) Internet
19 12 (8.824%) Advertising
19 12 (8.824%) Marketing Strategy
20 11 (8.088%) .NET
20 11 (8.088%) jQuery

Online Marketing
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 31 (22.79%) HTML
2 24 (17.65%) CSS
3 11 (8.088%) .NET
3 11 (8.088%) jQuery
4 7 (5.147%) RESTful
4 7 (5.147%) Node.js
4 7 (5.147%) Backbone.js
4 7 (5.147%) Underscore.js
4 7 (5.147%) Zend Framework
4 7 (5.147%) Web Services
5 6 (4.412%) ASP.NET
5 6 (4.412%) ISAPI
5 6 (4.412%) Ajax
5 6 (4.412%) HTML5
6 5 (3.676%) CSS3
7 3 (2.206%) .NET Framework
7 3 (2.206%) XHTML
8 2 (1.471%) Flash
9 1 (0.735%) XML
Application Platforms
1 1 (0.735%) CMS
1 1 (0.735%) Flash Media Server
Applications
1 17 (12.50%) MS Excel
2 10 (7.353%) MS Office
3 6 (4.412%) Photoshop
3 6 (4.412%) MS Project
4 5 (3.676%) Adobe Illustrator
5 1 (0.735%) SPSS
Business Applications
1 26 (19.12%) Google Analytics
Communications & Networking
1 13 (9.559%) Internet
2 1 (0.735%) TCP/IP
2 1 (0.735%) Intranet
Database & Business Intelligence
1 7 (5.147%) MySQL
2 2 (1.471%) SQL Server
3 1 (0.735%) Oracle Reports
3 1 (0.735%) MS Access
Development Applications
1 14 (10.29%) Git (software)
2 8 (5.882%) Dreamweaver
3 7 (5.147%) Subversion
General
1 136 (100.00%) Marketing
2 28 (20.59%) Retail
3 12 (8.824%) Advertising
4 8 (5.882%) Games
5 7 (5.147%) German Language
6 4 (2.941%) Dutch Language
6 4 (2.941%) Publishing
7 2 (1.471%) Telecoms
7 2 (1.471%) Finance
7 2 (1.471%) French Language
8 1 (0.735%) Italian Language
8 1 (0.735%) Spanish Language
Job Titles
1 28 (20.59%) Developer
2 14 (10.29%) PHP Developer
3 13 (9.559%) Marketing Manager
4 11 (8.088%) PPC Specialist
4 11 (8.088%) PPC Manager
4 11 (8.088%) PPC Analyst
4 11 (8.088%) PPC Executive
5 8 (5.882%) E-Commerce Manager
5 8 (5.882%) Business Manager
5 8 (5.882%) Business Development Manager
5 8 (5.882%) Development Manager
6 7 (5.147%) JavaScript Developer
6 7 (5.147%) Search Manager
7 6 (4.412%) SEO Manager
8 5 (3.676%) Online Marketing Manager
8 5 (3.676%) Senior Manager
9 4 (2.941%) Analyst
9 4 (2.941%) Marketing Executive
10 3 (2.206%) Senior Marketing Executive
10 3 (2.206%) Front-End Developer
Miscellaneous
1 30 (22.06%) Social Media
2 8 (5.882%) Online Games
3 7 (5.147%) Copywriting
4 6 (4.412%) Social Network
5 5 (3.676%) Digital Media
6 2 (1.471%) Mobile App
6 2 (1.471%) W3C
6 2 (1.471%) Photography
7 1 (0.735%) Mathematics
7 1 (0.735%) Streaming Video
7 1 (0.735%) Blog
7 1 (0.735%) Social Gaming
Operating Systems
1 1 (0.735%) Windows
1 1 (0.735%) Linux
Processes & Methodologies
1 85 (62.50%) E-Commerce
2 70 (51.47%) SEO
3 58 (42.65%) Pay per click
4 57 (41.91%) Analytics
5 26 (19.12%) Digital Marketing
6 23 (16.91%) Web Analytics
7 18 (13.24%) OO
8 15 (11.03%) CRM
9 14 (10.29%) Scrum
9 14 (10.29%) TDD
10 13 (9.559%) Search Engine Marketing
10 13 (9.559%) Email Marketing
11 12 (8.824%) Marketing Strategy
12 11 (8.088%) Internet Marketing
12 11 (8.088%) Time Management
13 10 (7.353%) Business Development
14 9 (6.618%) Project Management
14 9 (6.618%) B2C
15 7 (5.147%) MVC
16 6 (4.412%) Product Management
Programming Languages
1 32 (23.53%) JavaScript
2 21 (15.44%) PHP
3 13 (9.559%) PHP5
4 3 (2.206%) C#
5 2 (1.471%) SQL
6 1 (0.735%) VBA
6 1 (0.735%) Ruby
6 1 (0.735%) C++
6 1 (0.735%) C
Qualifications
1 3 (2.206%) Degree
2 1 (0.735%) PRINCE2 Certification
Vendors
1 31 (22.79%) Google
2 17 (12.50%) Yahoo!
3 7 (5.147%) Twitter
3 7 (5.147%) Zend
3 7 (5.147%) Microsoft
4 6 (4.412%) Omniture
4 6 (4.412%) Acunetix
4 6 (4.412%) Facebook
5 3 (2.206%) Adobe
6 2 (1.471%) Sony
6 2 (1.471%) Coremetrics
6 2 (1.471%) Sitecore
7 1 (0.735%) Remedy
7 1 (0.735%) Oracle
7 1 (0.735%) Business Objects
City, London
This is an truly excellent opportunity for someone with experience in selling digital services (CRM, SEO, Display Marketing, Web Analytics) to take the next step in their career.
Salt
Salary: £50000 per annum + 80k OTE and various benefits
Posted: 17 June 2013
City, London
YOUR SKILLS AND EXPERIENCE: Solid web analytics experience. Direct experience with digital analytics tools such as Google Analytics, SiteCatalyst, WebTrends and/or Coremetrics... Knowledge of social media measurement...
Harnham
Salary: £60000 - £70000 per annum + CONTRACT ROLE
Posted: 22 May 2013
City, London
Our client is the market leader in real-time reservations and online marketing services for restaurants, delivering over one million diners every month to over 9,000 restaurants.....
Aston Carter
Salary: £40000 - £45000 per annum + stock options and bonus
Posted: 16 June 2013
City, London
A small yet fast growing company, looking for a PHP developer with two years plus commercial experience with OO PHP 5+, MVC Framework, working knowledge of design patterns...
e-Recruiter
Salary: £50000 per annum
Posted: 17 June 2013
City, London
Key Skills: HTML 4/5, CSS 2/3, JavaScript, MS SQL, Project management, Team leadership, XHTML, jQuery, PHP, ASP.Net, C#, SEO / SEM, MS SQL Server The company...
Just IT Recruitment
Salary: £43000 - £45000 per annum + Bonus scheme, pension and more
Posted: 13 June 2013
City, London
Harnham
Salary: £30000 - £40000 per annum
Posted: 14 June 2013