The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 248 280 308
Rank change year-on-year
+32 +28
Permanent jobs citing Pay per click 70 41 32
As % of all permanent IT jobs located in the City of London 0.61% 0.35% 0.25%
As % of the Processes & Methodologies category 0.74% 0.43% 0.31%
Number of salaries quoted 32 19 32
Average salary £40,000 £37,500 £39,750
Average salary % change year-on-year
+6.66% -5.66%
90% offered a salary of more than £30,000 £31,600 £32,500
10% offered a salary of more than £45,000 £47,500 £82,500
UK excluding London average salary £28,000 £30,000 £26,125
% change year-on-year
-6.66% +14.83%
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9404 9579 10185
As % of all permanent IT jobs located in the City of London 81.91% 82.14% 80.85%
Number of salaries quoted 7851 8365 9297
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 18 September 2014.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 18 September 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 132 (99.25%) Marketing
2 96 (72.18%) SEO
3 59 (44.36%) Analytical Skills
4 56 (42.11%) Analytics
4 56 (42.11%) Advertising
5 53 (39.85%) Social Media
6 47 (35.34%) Google
6 47 (35.34%) Digital Marketing
7 39 (29.32%) E-Commerce
8 32 (24.06%) HTML
9 28 (21.05%) CRM
10 27 (20.30%) Google Analytics
11 24 (18.05%) Online Marketing
12 23 (17.29%) CSS
12 23 (17.29%) Facebook
13 22 (16.54%) JavaScript
14 21 (15.79%) Web Analytics
15 20 (15.04%) User Experience
16 19 (14.29%) Twitter
17 18 (13.53%) CMS
18 17 (12.78%) Git (software)
19 16 (12.03%) MS PowerPoint
19 16 (12.03%) Campaign Management
20 15 (11.28%) Email Marketing
20 15 (11.28%) MVC
20 15 (11.28%) Microsoft
20 15 (11.28%) MS Excel
21 14 (10.53%) C#
21 14 (10.53%) .NET
21 14 (10.53%) SQL Server

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 18 September 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 18 (13.53%) CMS
2 14 (10.53%) Umbraco
3 3 (2.26%) WordPress
3 3 (2.26%) Drupal
Applications
1 16 (12.03%) MS PowerPoint
2 15 (11.28%) MS Excel
3 9 (6.77%) MS Office
4 3 (2.26%) Photoshop
5 2 (1.50%) Adobe Illustrator
5 2 (1.50%) OmniGraffle
Business Applications
1 27 (20.30%) Google Analytics
2 11 (8.27%) WebTrends
3 4 (3.01%) Dynamics CRM
4 2 (1.50%) Magento
Cloud Services
1 7 (5.26%) Responsys
2 1 (0.75%) IaaS
2 1 (0.75%) CloudFront
2 1 (0.75%) SaaS
2 1 (0.75%) Amazon EC2
2 1 (0.75%) Amazon S3
2 1 (0.75%) Amazon AWS
Communications & Networking
1 3 (2.26%) Internet
2 1 (0.75%) DNS
Database & Business Intelligence
1 14 (10.53%) SQL Server
2 5 (3.76%) MySQL
3 1 (0.75%) Amazon RDS
Development Applications
1 17 (12.78%) Git (software)
2 2 (1.50%) JIRA
2 2 (1.50%) Balsamiq Mockups
2 2 (1.50%) Axure RP
3 1 (0.75%) PHPUnit
General
1 132 (99.25%) Marketing
2 56 (42.11%) Advertising
3 14 (10.53%) Law
4 12 (9.02%) Retail
5 11 (8.27%) Finance
6 3 (2.26%) German Language
6 3 (2.26%) Italian Language
6 3 (2.26%) Russian Language
6 3 (2.26%) Spanish Language
6 3 (2.26%) Multimedia
7 2 (1.50%) Games
8 1 (0.75%) Banking
8 1 (0.75%) Telecoms
Job Titles
1 37 (27.82%) PPC Specialist
1 37 (27.82%) PPC Manager
1 37 (27.82%) PPC Analyst
1 37 (27.82%) PPC Executive
2 18 (13.53%) Developer
3 14 (10.53%) Analyst
4 13 (9.77%) Marketing Manager
5 12 (9.02%) E-Commerce Manager
6 10 (7.52%) .NET Developer
7 8 (6.02%) Account Manager
7 8 (6.02%) Web Manager
7 8 (6.02%) Web Analytics Manager
7 8 (6.02%) SEO Manager
8 7 (5.26%) Social Media Manager
8 7 (5.26%) Online Marketing Manager
9 6 (4.51%) Digital Marketing Manager
10 5 (3.76%) Team Leader
11 4 (3.01%) C# Developer
11 4 (3.01%) Marketing Analyst
11 4 (3.01%) Search Manager
Libraries, Frameworks & Software Standards
1 32 (24.06%) HTML
2 23 (17.29%) CSS
3 14 (10.53%) .NET
3 14 (10.53%) ASP.NET
3 14 (10.53%) ASP.NET MVC
3 14 (10.53%) Razor View Engine
4 8 (6.02%) Flash
5 3 (2.26%) jQuery
6 2 (1.50%) XHTML
6 2 (1.50%) CodeIgniter
6 2 (1.50%) Velocity
6 2 (1.50%) GWT
6 2 (1.50%) Laravel
7 1 (0.75%) WebCenter
7 1 (0.75%) Zend Framework
7 1 (0.75%) XML Schema
7 1 (0.75%) Web Services
7 1 (0.75%) XML
Miscellaneous
1 59 (44.36%) Analytical Skills
2 53 (39.85%) Social Media
3 20 (15.04%) User Experience
4 6 (4.51%) Blog
4 6 (4.51%) Copywriting
5 4 (3.01%) Graphic Design
5 4 (3.01%) Digital Media
6 3 (2.26%) Social Network
6 3 (2.26%) Statistics
7 1 (0.75%) Data Extraction
7 1 (0.75%) Mathematics
7 1 (0.75%) Computer Science
7 1 (0.75%) Economics
Operating Systems
1 1 (0.75%) Linux
Processes & Methodologies
1 96 (72.18%) SEO
2 56 (42.11%) Analytics
3 47 (35.34%) Digital Marketing
4 39 (29.32%) E-Commerce
5 28 (21.05%) CRM
6 24 (18.05%) Online Marketing
7 21 (15.79%) Web Analytics
8 16 (12.03%) Campaign Management
9 15 (11.28%) Email Marketing
9 15 (11.28%) MVC
10 11 (8.27%) Social Media Marketing
11 10 (7.52%) Marketing Strategy
12 9 (6.77%) B2C
13 8 (6.02%) Data Analysis
13 8 (6.02%) Web Development
13 8 (6.02%) Display Advertising
13 8 (6.02%) Web Marketing
14 7 (5.26%) Competitor Analysis
14 7 (5.26%) Strategic Planning
15 6 (4.51%) Performance Analysis
Programming Languages
1 22 (16.54%) JavaScript
2 14 (10.53%) C#
3 8 (6.02%) VBA
4 6 (4.51%) PHP
5 2 (1.50%) Java
6 1 (0.75%) Bash Shell
6 1 (0.75%) XPath
6 1 (0.75%) SQL
Qualifications
1 13 (9.77%) Degree
Vendors
1 47 (35.34%) Google
2 23 (17.29%) Facebook
3 19 (14.29%) Twitter
4 15 (11.28%) Microsoft
5 6 (4.51%) Adobe
6 4 (3.01%) Omniture
6 4 (3.01%) DoubleClick
7 3 (2.26%) Zend
8 2 (1.50%) Yahoo!
9 1 (0.75%) Nokia
9 1 (0.75%) Salesforce.com
9 1 (0.75%) Oracle
City, London
House of Fraser
Salary: £50,000 - £59,000
Posted: 2 days ago
City, London
JM Digital
Posted: 8 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £60000 - £65000 per annum + great benefits
Posted: 14 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £30000 - £35000 per annum
Posted: 15 days ago
City, London
Uniting Ambition
Posted: 22 days ago