The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 251 276 310
Rank change year-on-year
+25 +34
Permanent jobs citing Pay per click 68 46 32
As % of all permanent IT jobs located in the City of London 0.58% 0.38% 0.25%
As % of the Processes & Methodologies category 0.71% 0.47% 0.31%
Number of salaries quoted 33 21 32
Average salary £40,000 £45,000 £39,000
Average salary % change year-on-year
-11.11% +15.38%
90% offered a salary of more than £30,000 £32,000 £32,500
10% offered a salary of more than £44,500 £50,000 £82,500
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9584 9691 10174
As % of all permanent IT jobs located in the City of London 81.14% 80.85% 79.08%
Number of salaries quoted 7943 8538 9283
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 1 September 2014.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 1 September 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 123 (99.19%) Marketing
2 88 (70.97%) SEO
3 54 (43.55%) Advertising
4 52 (41.94%) Social Media
5 51 (41.13%) Analytics
6 48 (38.71%) Digital Marketing
7 45 (36.29%) Google
8 35 (28.23%) E-Commerce
9 30 (24.19%) HTML
10 26 (20.97%) CRM
10 26 (20.97%) Google Analytics
11 24 (19.35%) Facebook
12 22 (17.74%) Online Marketing
12 22 (17.74%) JavaScript
13 20 (16.13%) CSS
14 19 (15.32%) Web Analytics
14 19 (15.32%) Twitter
15 18 (14.52%) CMS
16 16 (12.90%) MS PowerPoint
16 16 (12.90%) Git (software)
16 16 (12.90%) Email Marketing
16 16 (12.90%) Campaign Management
17 15 (12.10%) MVC
17 15 (12.10%) Microsoft
17 15 (12.10%) MS Excel
18 14 (11.29%) ASP.NET
18 14 (11.29%) C#
18 14 (11.29%) .NET
18 14 (11.29%) SQL Server
18 14 (11.29%) Law

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 1 September 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 18 (14.52%) CMS
2 14 (11.29%) Umbraco
3 2 (1.61%) WordPress
3 2 (1.61%) Drupal
Applications
1 16 (12.90%) MS PowerPoint
2 15 (12.10%) MS Excel
3 9 (7.26%) MS Office
4 2 (1.61%) Photoshop
5 1 (0.81%) Adobe Illustrator
5 1 (0.81%) OmniGraffle
Business Applications
1 26 (20.97%) Google Analytics
2 11 (8.87%) WebTrends
3 5 (4.03%) Dynamics CRM
4 1 (0.81%) Magento
Cloud Services
1 7 (5.65%) Responsys
2 1 (0.81%) Amazon EC2
2 1 (0.81%) Amazon S3
2 1 (0.81%) Amazon AWS
2 1 (0.81%) SaaS
2 1 (0.81%) CloudFront
2 1 (0.81%) IaaS
Communications & Networking
1 2 (1.61%) Internet
2 1 (0.81%) DNS
Database & Business Intelligence
1 14 (11.29%) SQL Server
2 2 (1.61%) MySQL
3 1 (0.81%) Amazon RDS
Development Applications
1 16 (12.90%) Git (software)
2 1 (0.81%) PHPUnit
2 1 (0.81%) Balsamiq Mockups
2 1 (0.81%) Axure RP
General
1 123 (99.19%) Marketing
2 54 (43.55%) Advertising
3 14 (11.29%) Law
4 11 (8.87%) Finance
5 10 (8.06%) Retail
6 3 (2.42%) Multimedia
6 3 (2.42%) German Language
6 3 (2.42%) Italian Language
6 3 (2.42%) Russian Language
6 3 (2.42%) Spanish Language
7 2 (1.61%) Games
8 1 (0.81%) Banking
8 1 (0.81%) Telecoms
8 1 (0.81%) Billing
Job Titles
1 37 (29.84%) PPC Specialist
1 37 (29.84%) PPC Manager
1 37 (29.84%) PPC Analyst
1 37 (29.84%) PPC Executive
2 17 (13.71%) Developer
3 14 (11.29%) Analyst
4 13 (10.48%) Marketing Manager
5 12 (9.68%) E-Commerce Manager
6 10 (8.06%) .NET Developer
7 8 (6.45%) Account Manager
8 7 (5.65%) Online Marketing Manager
8 7 (5.65%) Social Media Manager
9 6 (4.84%) Digital Marketing Manager
10 5 (4.03%) SEO Manager
10 5 (4.03%) Web Analytics Manager
10 5 (4.03%) Marketing Analyst
10 5 (4.03%) Team Leader
10 5 (4.03%) Web Manager
11 4 (3.23%) C# Developer
12 3 (2.42%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 30 (24.19%) HTML
2 20 (16.13%) CSS
3 14 (11.29%) .NET
3 14 (11.29%) ASP.NET
3 14 (11.29%) ASP.NET MVC
3 14 (11.29%) Razor View Engine
4 5 (4.03%) Flash
5 2 (1.61%) Velocity
6 1 (0.81%) Zend Framework
6 1 (0.81%) CodeIgniter
6 1 (0.81%) jQuery
6 1 (0.81%) Web Services
6 1 (0.81%) XML
6 1 (0.81%) XML Schema
6 1 (0.81%) WebCenter
6 1 (0.81%) Laravel
Miscellaneous
1 52 (41.94%) Social Media
2 6 (4.84%) Copywriting
2 6 (4.84%) Blog
3 5 (4.03%) Digital Media
3 5 (4.03%) Graphic Design
4 3 (2.42%) Social Network
5 1 (0.81%) Data Extraction
5 1 (0.81%) Mathematics
5 1 (0.81%) Computer Science
5 1 (0.81%) Statistics
Operating Systems
1 1 (0.81%) Linux
Processes & Methodologies
1 88 (70.97%) SEO
2 51 (41.13%) Analytics
3 48 (38.71%) Digital Marketing
4 35 (28.23%) E-Commerce
5 26 (20.97%) CRM
6 22 (17.74%) Online Marketing
7 19 (15.32%) Web Analytics
8 16 (12.90%) Email Marketing
8 16 (12.90%) Campaign Management
9 15 (12.10%) MVC
10 11 (8.87%) Social Media Marketing
11 10 (8.06%) Marketing Strategy
12 9 (7.26%) B2C
13 8 (6.45%) Display Advertising
14 7 (5.65%) Data Analysis
14 7 (5.65%) Competitor Analysis
14 7 (5.65%) Strategic Planning
15 6 (4.84%) B2B
15 6 (4.84%) Business Development
16 5 (4.03%) Resource Management
Programming Languages
1 22 (17.74%) JavaScript
2 14 (11.29%) C#
3 7 (5.65%) VBA
4 3 (2.42%) PHP
5 1 (0.81%) XPath
5 1 (0.81%) Bash Shell
Qualifications
1 12 (9.68%) Degree
Vendors
1 45 (36.29%) Google
2 24 (19.35%) Facebook
3 19 (15.32%) Twitter
4 15 (12.10%) Microsoft
5 6 (4.84%) Adobe
6 4 (3.23%) Omniture
6 4 (3.23%) DoubleClick
7 2 (1.61%) Yahoo!
7 2 (1.61%) Zend
8 1 (0.81%) Nokia
8 1 (0.81%) Salesforce.com
8 1 (0.81%) Oracle
City, London
Uniting Ambition
Posted: 5 days ago
City, London
Uniting Ambition
Salary: £55 - 70k per year
Posted: 5 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £22000 - £26000 per annum + excellent benefits
Posted: 19 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 20 days ago
City of London
Progressive Recruitment
Salary: £50000 - £55000 per annum + competitive
Posted: 23 days ago
City of London
Progressive Recruitment
Salary: £50000 - £55000 per annum + competitive
Posted: 23 days ago
City, London
JM Digital
Posted: 25 days ago