The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 257 249 263
Rank change year-on-year
-8 +14
Permanent jobs citing Pay per click 3 74 74
As % of all permanent IT jobs located in the City of London 0.048% 0.70% 0.59%
As % of the Processes & Methodologies category 0.053% 0.80% 0.69%
Number of salaries quoted 3 47 33
Median salary £50,000 £32,500 £40,000
Median salary % change year-on-year
+53.84% -18.75%
UK excluding London median salary £30,000 £28,000 £27,000
% change year-on-year
+7.14% +3.70%
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5630 9203 10738
As % of all permanent IT jobs located in the City of London 89.66% 87.60% 86.13%
Number of salaries quoted 5131 7857 8856
Median salary £60,500 £60,000 £56,000
Median salary % change year-on-year
+0.83% +7.14%
90% offered a salary of more than £42,500 £38,500 £37,500
10% offered a salary of more than £85,000 £80,000 £82,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 28 July 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Pay per click.

1 11 (84.62%) Marketing
2 10 (76.92%) Finance
3 9 (69.23%) SEO
3 9 (69.23%) Social Media
4 7 (53.85%) Google
5 6 (46.15%) Digital Marketing
5 6 (46.15%) CMS
5 6 (46.15%) Analytics
6 5 (38.46%) E-Commerce
7 4 (30.77%) Web Design
7 4 (30.77%) Advertising
7 4 (30.77%) Google Analytics
7 4 (30.77%) Email Marketing
7 4 (30.77%) FMCG
8 3 (23.08%) Degree
9 2 (15.38%) Content Management
9 2 (15.38%) Supplier Management
9 2 (15.38%) Stakeholder Management
9 2 (15.38%) Asset Management
9 2 (15.38%) B2B
9 2 (15.38%) B2C
9 2 (15.38%) Investment Management
9 2 (15.38%) Tag Management
9 2 (15.38%) Fintech
10 1 (7.69%) AdWords
10 1 (7.69%) Twitter Bootstrap
10 1 (7.69%) Analytical Skills
10 1 (7.69%) Link Building
10 1 (7.69%) Data Analytics
10 1 (7.69%) HTML5

Pay per click
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (46.15%) CMS
Applications
1 1 (7.69%) MS PowerPoint
Cloud Services
1 4 (30.77%) Google Analytics
2 1 (7.69%) AdWords
General
1 11 (84.62%) Marketing
2 10 (76.92%) Finance
3 4 (30.77%) Advertising
4 1 (7.69%) Banking
Job Titles
1 4 (30.77%) Account Manager
1 4 (30.77%) Digital Account Manager
2 3 (23.08%) Marketing Executive
3 2 (15.38%) Digital Executive
3 2 (15.38%) Digital Marketing Executive
3 2 (15.38%) Digital Marketing Manager
3 2 (15.38%) Marketing Manager
3 2 (15.38%) SEO Manager
4 1 (7.69%) CSS Developer
4 1 (7.69%) Developer
4 1 (7.69%) Front End Developer (Client-Side Developer)
4 1 (7.69%) Front End Web Developer (Client-Side Developer)
4 1 (7.69%) Search Manager
4 1 (7.69%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (7.69%) CSS
1 1 (7.69%) HTML
1 1 (7.69%) HTML5
1 1 (7.69%) Twitter Bootstrap
1 1 (7.69%) XHTML
Miscellaneous
1 9 (69.23%) Social Media
2 4 (30.77%) FMCG
3 2 (15.38%) Fintech
4 1 (7.69%) Analytical Skills
Processes & Methodologies
1 9 (69.23%) SEO
2 6 (46.15%) Analytics
2 6 (46.15%) Digital Marketing
3 5 (38.46%) E-Commerce
4 4 (30.77%) Email Marketing
4 4 (30.77%) Web Design
5 2 (15.38%) Asset Management
5 2 (15.38%) B2B
5 2 (15.38%) B2C
5 2 (15.38%) Content Management
5 2 (15.38%) Investment Management
5 2 (15.38%) Stakeholder Management
5 2 (15.38%) Supplier Management
5 2 (15.38%) Tag Management
6 1 (7.69%) Data Analytics
6 1 (7.69%) Link Building
6 1 (7.69%) Web Analytics
6 1 (7.69%) Web Development
Programming Languages
1 1 (7.69%) JavaScript
1 1 (7.69%) PHP
Qualifications
1 3 (23.08%) Degree
2 1 (7.69%) MOS
Vendors
1 7 (53.85%) Google
City, London
Premier IT
Salary: £0.00 per annum
Posted: 2 days ago
City, London
Premier IT
Salary: £0.00 per annum
Posted: 3 days ago
City, London
Greywood Associates Limited
Salary: £28000 - £34000 per annum + bens
Posted: 2 days ago
City, London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: 2 days ago
City, London
Ashdown IT
Salary: £28000 - £35000 per annum
Posted: 6 days ago
City, London
Simply Business
Salary: Competitive Salary + Benefits
Posted: 8 days ago