The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 245 291 284
Rank change year-on-year
+46 -7
Permanent jobs citing Pay per click 66 23 30
As % of all permanent IT jobs located in the City of London 0.64% 0.22% 0.28%
As % of the Processes & Methodologies category 0.78% 0.27% 0.34%
Number of salaries quoted 34 13 30
Average salary £35,000 £40,000 £32,500
Average salary % change year-on-year
-12.50% +23.07%
90% offered a salary of more than £27,500 £32,200 £28,490
10% offered a salary of more than £39,000 £84,500 £43,250
UK excluding London average salary £30,000 £30,000 £31,000
% change year-on-year
- -3.22%
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8423 8637 8729
As % of all permanent IT jobs located in the City of London 81.82% 83.30% 80.27%
Number of salaries quoted 7271 7329 7823
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,764 £36,000
10% offered a salary of more than £82,500 £77,500 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 30 January 2015.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 30 January 2015, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 132 (98.51%) Marketing
2 96 (71.64%) SEO
3 79 (58.96%) Advertising
4 56 (41.79%) Google
5 46 (34.33%) Analytics
6 41 (30.60%) Analytical Skills
7 40 (29.85%) Social Media
8 31 (23.13%) Digital Marketing
9 30 (22.39%) E-Commerce
10 26 (19.40%) Online Marketing
11 23 (17.16%) User Experience
12 22 (16.42%) Google Analytics
13 21 (15.67%) Retail
14 19 (14.18%) Finance
15 18 (13.43%) HTML
16 17 (12.69%) CSS
17 16 (11.94%) MS Excel
18 15 (11.19%) CRM
18 15 (11.19%) Web Analytics
19 14 (10.45%) MS PowerPoint
19 14 (10.45%) Flash
19 14 (10.45%) Web Marketing
20 11 (8.21%) .NET
20 11 (8.21%) Omniture
21 10 (7.46%) JavaScript
21 10 (7.46%) Git (software)
22 9 (6.72%) Umbraco
22 9 (6.72%) ASP.NET MVC
22 9 (6.72%) Marketing Strategy
22 9 (6.72%) Razor View Engine

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 30 January 2015, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 9 (6.72%) Umbraco
1 9 (6.72%) CMS
2 2 (1.49%) Sitefinity
3 1 (0.75%) Drupal
3 1 (0.75%) WordPress
Applications
1 16 (11.94%) MS Excel
2 14 (10.45%) MS PowerPoint
3 5 (3.73%) Photoshop
4 4 (2.99%) MS Office
5 2 (1.49%) OmniGraffle
6 1 (0.75%) Adobe Illustrator
Business Applications
1 22 (16.42%) Google Analytics
2 8 (5.97%) WebTrends
3 2 (1.49%) Radian6
4 1 (0.75%) Magento
Cloud Services
1 1 (0.75%) SaaS
1 1 (0.75%) IaaS
Communications & Networking
1 1 (0.75%) Internet
Database & Business Intelligence
1 9 (6.72%) SQL Server
2 8 (5.97%) MySQL
Development Applications
1 10 (7.46%) Git (software)
2 7 (5.22%) JIRA
3 2 (1.49%) Balsamiq Mockups
3 2 (1.49%) Axure RP
General
1 132 (98.51%) Marketing
2 79 (58.96%) Advertising
3 21 (15.67%) Retail
4 19 (14.18%) Finance
5 9 (6.72%) Law
6 5 (3.73%) French Language
6 5 (3.73%) Italian Language
6 5 (3.73%) Spanish Language
7 4 (2.99%) Dutch Language
8 1 (0.75%) Games
8 1 (0.75%) Telecoms
Job Titles
1 28 (20.90%) PPC Specialist
1 28 (20.90%) PPC Manager
1 28 (20.90%) PPC Analyst
1 28 (20.90%) PPC Executive
2 17 (12.69%) Marketing Executive
3 14 (10.45%) Web Manager
3 14 (10.45%) Web Analytics Manager
4 13 (9.70%) Search Manager
4 13 (9.70%) SEO Manager
5 12 (8.96%) Developer
6 7 (5.22%) Social Media Manager
6 7 (5.22%) Account Manager
7 6 (4.48%) Marketing Manager
7 6 (4.48%) .NET Developer
8 5 (3.73%) SEO Account Manager
8 5 (3.73%) E-Commerce Manager
8 5 (3.73%) Junior
9 4 (2.99%) Analyst
9 4 (2.99%) Digital Marketing Executive
9 4 (2.99%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 18 (13.43%) HTML
2 17 (12.69%) CSS
3 14 (10.45%) Flash
4 11 (8.21%) .NET
5 9 (6.72%) ASP.NET MVC
5 9 (6.72%) Razor View Engine
5 9 (6.72%) ASP.NET
6 7 (5.22%) jQuery
6 7 (5.22%) GWT
6 7 (5.22%) XHTML
7 1 (0.75%) CodeIgniter
7 1 (0.75%) Laravel
Miscellaneous
1 41 (30.60%) Analytical Skills
2 40 (29.85%) Social Media
3 23 (17.16%) User Experience
4 7 (5.22%) Statistics
5 5 (3.73%) Mathematics
6 3 (2.24%) Digital Media
7 2 (1.49%) DTV
7 2 (1.49%) New Media
7 2 (1.49%) Copywriting
7 2 (1.49%) Algorithms
8 1 (0.75%) Derivative
8 1 (0.75%) Economics
Processes & Methodologies
1 96 (71.64%) SEO
2 46 (34.33%) Analytics
3 31 (23.13%) Digital Marketing
4 30 (22.39%) E-Commerce
5 26 (19.40%) Online Marketing
6 15 (11.19%) CRM
6 15 (11.19%) Web Analytics
7 14 (10.45%) Web Marketing
8 9 (6.72%) Marketing Strategy
8 9 (6.72%) MVC
8 9 (6.72%) Web Development
9 8 (5.97%) Strategic Planning
9 8 (5.97%) Time Management
9 8 (5.97%) Email Marketing
10 7 (5.22%) Web Usability
10 7 (5.22%) Mobile Marketing
10 7 (5.22%) Performance Analysis
10 7 (5.22%) Coaching
11 6 (4.48%) Search Engine Marketing
12 5 (3.73%) Market Research
Programming Languages
1 10 (7.46%) JavaScript
2 9 (6.72%) C#
3 8 (5.97%) VBA
3 8 (5.97%) PHP
4 7 (5.22%) Java
5 3 (2.24%) C
6 1 (0.75%) SQL
Qualifications
1 4 (2.99%) Degree
Vendors
1 56 (41.79%) Google
2 11 (8.21%) Omniture
3 9 (6.72%) Microsoft
4 7 (5.22%) Facebook
4 7 (5.22%) Twitter
5 5 (3.73%) Coremetrics
6 2 (1.49%) Adobe
7 1 (0.75%) Zend
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Posted: Yesterday
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Salary: £25000 - £30000 per annum
Posted: 2 days ago
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Salary: £50000 - £60000 per annum + + Benefits
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