The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 229 252 259
Rank change year-on-year
+23 +7
Permanent jobs citing Pay per click 7 11 70
As % of all permanent IT jobs located in the City of London 0.13% 0.16% 0.64%
As % of the Processes & Methodologies category 0.15% 0.18% 0.75%
Number of salaries quoted 6 6 40
Median salary £31,000 £35,000 £35,000
Median salary % change year-on-year
-11.42% -
90% offered a salary of more than £29,000 £30,000 £27,500
10% offered a salary of more than £46,500 £58,250 £55,300
UK excluding London median salary £33,250 £26,000 £30,000
% change year-on-year
+27.88% -13.33%
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
4617 5994 9322
As % of all permanent IT jobs located in the City of London 86.82% 88.29% 84.71%
Number of salaries quoted 4164 5295 8061
Median salary £59,000 £60,000 £57,500
Median salary % change year-on-year
-1.66% +4.34%
90% offered a salary of more than £40,000 £40,000 £39,000
10% offered a salary of more than £90,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 9 December 2016.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 9 December 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Pay per click.

1 12 (92.31%) SEO
2 10 (76.92%) Marketing
3 9 (69.23%) Social Media
4 7 (53.85%) Internet Marketing
4 7 (53.85%) Internet
5 4 (30.77%) Google
6 2 (15.38%) Facebook
6 2 (15.38%) Twitter
6 2 (15.38%) Analytics
6 2 (15.38%) Fintech
6 2 (15.38%) AdWords
6 2 (15.38%) Digital Marketing
6 2 (15.38%) Finance
7 1 (7.69%) Stakeholder Management
7 1 (7.69%) Banking
7 1 (7.69%) Retail
7 1 (7.69%) Data Analysis
7 1 (7.69%) Web Analytics
7 1 (7.69%) DoubleClick
7 1 (7.69%) Android
7 1 (7.69%) Open Source
7 1 (7.69%) HTML5
7 1 (7.69%) HTML
7 1 (7.69%) JavaScript
7 1 (7.69%) PHP
7 1 (7.69%) CSS
7 1 (7.69%) XHTML
7 1 (7.69%) CRM
7 1 (7.69%) E-Commerce
7 1 (7.69%) VoIP

Pay per click
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (15.38%) AdWords
2 1 (7.69%) Google Analytics
Communications & Networking
1 7 (53.85%) Internet
2 1 (7.69%) VoIP
General
1 10 (76.92%) Marketing
2 2 (15.38%) Finance
3 1 (7.69%) Banking
3 1 (7.69%) Retail
Job Titles
1 7 (53.85%) Consultant
1 7 (53.85%) Sales Consultant
1 7 (53.85%) SEO Consultant
2 5 (38.46%) New Business Sales Executive
2 5 (38.46%) Sales Executive
2 5 (38.46%) SEO Executive
3 2 (15.38%) Senior Consultant
3 2 (15.38%) Senior Sales Consultant
3 2 (15.38%) Senior SEO Consultant
4 1 (7.69%) Account Manager
4 1 (7.69%) Campaign Executive
4 1 (7.69%) CSS Developer
4 1 (7.69%) Developer
4 1 (7.69%) Front End Developer (Client-Side Developer)
4 1 (7.69%) Front End Web Developer (Client-Side Developer)
4 1 (7.69%) PPC Executive
4 1 (7.69%) Senior Manager
4 1 (7.69%) SEO Account Manager
4 1 (7.69%) SEO Manager
4 1 (7.69%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (7.69%) CSS
1 1 (7.69%) HTML
1 1 (7.69%) HTML5
1 1 (7.69%) Twitter Bootstrap
1 1 (7.69%) XHTML
Miscellaneous
1 9 (69.23%) Social Media
2 2 (15.38%) Fintech
3 1 (7.69%) Mobile App
3 1 (7.69%) User Experience
Operating Systems
1 1 (7.69%) Android
1 1 (7.69%) Apple iOS
Processes & Methodologies
1 12 (92.31%) SEO
2 7 (53.85%) Internet Marketing
3 2 (15.38%) Analytics
3 2 (15.38%) Digital Marketing
4 1 (7.69%) Campaign Management
4 1 (7.69%) CRM
4 1 (7.69%) Customer Insight
4 1 (7.69%) Data Analysis
4 1 (7.69%) Data-Driven Marketing
4 1 (7.69%) E-Commerce
4 1 (7.69%) Marketing Strategy
4 1 (7.69%) Open Source
4 1 (7.69%) Stakeholder Management
4 1 (7.69%) Web Analytics
4 1 (7.69%) Web Development
Programming Languages
1 1 (7.69%) JavaScript
1 1 (7.69%) PHP
Vendors
1 4 (30.77%) Google
2 2 (15.38%) Facebook
2 2 (15.38%) Twitter
3 1 (7.69%) DoubleClick