The first table below looks at the demand for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 256 238 296
Rank change year-on-year
-18 +58
Permanent jobs citing Pay per click 75 87 34
As % of all permanent IT jobs located in the City of London 0.61% 0.73% 0.26%
As % of the Processes & Methodologies category 0.75% 0.90% 0.33%
Number of salaries quoted 34 36 33
Average salary £40,000 £40,000 £42,500
Average salary % change year-on-year
- -5.88%
90% offered a salary of more than £30,000 £29,000 £32,800
10% offered a salary of more than £50,000 £65,000 £84,500
UK excluding London average salary £26,000 £30,000 £27,500
% change year-on-year
-13.33% +9.09%
Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
10058 9643 10181
As % of all permanent IT jobs located in the City of London 81.47% 80.82% 78.79%
Number of salaries quoted 8283 8438 9274
Average salary £55,000 £55,000 £55,500
Average salary % change year-on-year
- -0.90%
90% offered a salary of more than £37,500 £35,500 £36,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
London

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 31 July 2014.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 31 July 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 113 (98.26%) Marketing
2 79 (68.70%) SEO
3 59 (51.30%) Social Media
4 55 (47.83%) Analytics
5 54 (46.96%) Advertising
6 51 (44.35%) Digital Marketing
7 47 (40.87%) Google
8 34 (29.57%) E-Commerce
9 30 (26.09%) Google Analytics
10 29 (25.22%) Online Marketing
11 25 (21.74%) Facebook
12 24 (20.87%) CRM
12 24 (20.87%) HTML
13 19 (16.52%) Twitter
13 19 (16.52%) Campaign Management
14 18 (15.65%) Finance
14 18 (15.65%) Web Analytics
15 17 (14.78%) Email Marketing
16 16 (13.91%) MS PowerPoint
16 16 (13.91%) MS Excel
16 16 (13.91%) Microsoft
17 15 (13.04%) JavaScript
17 15 (13.04%) Degree
18 13 (11.30%) CSS
19 12 (10.43%) Marketing Strategy
20 11 (9.57%) Social Media Marketing
20 11 (9.57%) Retail
20 11 (9.57%) WebTrends
21 10 (8.70%) Business Development
22 9 (7.83%) CMS

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 31 July 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 9 (7.83%) CMS
2 5 (4.35%) Umbraco
3 2 (1.74%) WordPress
3 2 (1.74%) Drupal
Applications
1 16 (13.91%) MS PowerPoint
1 16 (13.91%) MS Excel
2 9 (7.83%) MS Office
3 2 (1.74%) Photoshop
4 1 (0.87%) Adobe Illustrator
4 1 (0.87%) SPSS
Business Applications
1 30 (26.09%) Google Analytics
2 11 (9.57%) WebTrends
3 6 (5.22%) Dynamics CRM
4 1 (0.87%) Magento
Cloud Services
1 7 (6.09%) Responsys
2 1 (0.87%) Amazon EC2
2 1 (0.87%) Amazon S3
2 1 (0.87%) Amazon AWS
2 1 (0.87%) CloudFront
Communications & Networking
1 3 (2.61%) Internet
1 3 (2.61%) Broadband
2 1 (0.87%) DNS
Database & Business Intelligence
1 5 (4.35%) SQL Server
2 2 (1.74%) MySQL
3 1 (0.87%) Data Warehouse
3 1 (0.87%) Data Mining
3 1 (0.87%) Amazon RDS
Development Applications
1 7 (6.09%) Git (software)
2 1 (0.87%) PHPUnit
General
1 113 (98.26%) Marketing
2 54 (46.96%) Advertising
3 18 (15.65%) Finance
4 11 (9.57%) Retail
5 5 (4.35%) Law
6 4 (3.48%) Billing
7 3 (2.61%) Multimedia
7 3 (2.61%) German Language
7 3 (2.61%) Italian Language
7 3 (2.61%) Russian Language
7 3 (2.61%) Spanish Language
8 2 (1.74%) Banking
8 2 (1.74%) Games
9 1 (0.87%) Telecoms
Job Titles
1 41 (35.65%) PPC Specialist
1 41 (35.65%) PPC Executive
1 41 (35.65%) PPC Manager
1 41 (35.65%) PPC Analyst
2 16 (13.91%) Analyst
3 14 (12.17%) E-Commerce Manager
4 13 (11.30%) Marketing Manager
5 9 (7.83%) Account Manager
6 8 (6.96%) Developer
7 7 (6.09%) Social Media Manager
7 7 (6.09%) Online Marketing Manager
8 6 (5.22%) Marketing Analyst
8 6 (5.22%) Digital Marketing Manager
9 5 (4.35%) Team Leader
10 4 (3.48%) Account Director
10 4 (3.48%) .NET Developer
11 3 (2.61%) Campaign Analyst
11 3 (2.61%) Campaign Manager
11 3 (2.61%) Social Media Strategist
11 3 (2.61%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 24 (20.87%) HTML
2 13 (11.30%) CSS
3 5 (4.35%) .NET
3 5 (4.35%) ASP.NET
3 5 (4.35%) ASP.NET MVC
3 5 (4.35%) Razor View Engine
4 2 (1.74%) Velocity
5 1 (0.87%) Web Services
5 1 (0.87%) XML
5 1 (0.87%) Flash
5 1 (0.87%) XML Schema
5 1 (0.87%) Zend Framework
5 1 (0.87%) CodeIgniter
5 1 (0.87%) jQuery
5 1 (0.87%) WebCenter
5 1 (0.87%) Laravel
Miscellaneous
1 59 (51.30%) Social Media
2 8 (6.96%) Copywriting
2 8 (6.96%) Blog
2 8 (6.96%) Digital Media
3 6 (5.22%) Graphic Design
4 3 (2.61%) Social Network
5 2 (1.74%) Photography
5 2 (1.74%) Statistics
6 1 (0.87%) Management Information System
6 1 (0.87%) Data Extraction
6 1 (0.87%) Economics
6 1 (0.87%) Mathematics
6 1 (0.87%) Computer Science
Operating Systems
1 1 (0.87%) Linux
Processes & Methodologies
1 79 (68.70%) SEO
2 55 (47.83%) Analytics
3 51 (44.35%) Digital Marketing
4 34 (29.57%) E-Commerce
5 29 (25.22%) Online Marketing
6 24 (20.87%) CRM
7 19 (16.52%) Campaign Management
8 18 (15.65%) Web Analytics
9 17 (14.78%) Email Marketing
10 12 (10.43%) Marketing Strategy
11 11 (9.57%) Social Media Marketing
12 10 (8.70%) Business Development
13 9 (7.83%) B2C
14 8 (6.96%) B2B
15 7 (6.09%) Display Advertising
15 7 (6.09%) Data Analysis
15 7 (6.09%) Competitor Analysis
15 7 (6.09%) Strategic Planning
15 7 (6.09%) Web Development
16 6 (5.22%) Content Management
Programming Languages
1 15 (13.04%) JavaScript
2 8 (6.96%) VBA
3 5 (4.35%) C#
4 3 (2.61%) PHP
5 1 (0.87%) SQL
5 1 (0.87%) XPath
5 1 (0.87%) Bash Shell
5 1 (0.87%) R
Qualifications
1 15 (13.04%) Degree
Vendors
1 47 (40.87%) Google
2 25 (21.74%) Facebook
3 19 (16.52%) Twitter
4 16 (13.91%) Microsoft
5 7 (6.09%) Omniture
6 6 (5.22%) Adobe
7 5 (4.35%) DoubleClick
8 2 (1.74%) Yahoo!
8 2 (1.74%) Zend
9 1 (0.87%) Oracle
9 1 (0.87%) Nokia
9 1 (0.87%) Salesforce.com
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