The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 252 255 299
Rank change year-on-year
+3 +44
Permanent jobs citing Pay per click 13 63 22
As % of all permanent IT jobs located in the City of London 0.19% 0.61% 0.21%
As % of the Processes & Methodologies category 0.22% 0.71% 0.24%
Number of salaries quoted 8 34 13
Average salary £52,500 £35,000 £40,000
Average salary % change year-on-year
+50.00% -12.50%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5881 8832 9057
As % of all permanent IT jobs located in the City of London 88.10% 85.04% 85.84%
Number of salaries quoted 5254 7581 7664
Average salary £60,000 £57,500 £57,500
Average salary % change year-on-year
+4.34% -
90% offered a salary of more than £42,500 £40,000 £39,000
10% offered a salary of more than £85,000 £82,500 £82,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 12 February 2016.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 12 February 2016, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 22 (75.86%) Marketing
2 19 (65.52%) SEO
3 14 (48.28%) Digital Marketing
4 10 (34.48%) Analytics
5 9 (31.03%) Analytical Skills
5 9 (31.03%) Google
5 9 (31.03%) Finance
5 9 (31.03%) E-Commerce
5 9 (31.03%) HTML
6 7 (24.14%) Google Analytics
6 7 (24.14%) JavaScript
6 7 (24.14%) PHP
6 7 (24.14%) CSS
6 7 (24.14%) User Experience
6 7 (24.14%) HTML5
6 7 (24.14%) Social Media
7 6 (20.69%) Twitter Bootstrap
7 6 (20.69%) XHTML
7 6 (20.69%) Banking
8 5 (17.24%) Internet
9 4 (13.79%) Data Analysis
9 4 (13.79%) Email Marketing
10 3 (10.34%) Online Marketing
10 3 (10.34%) Salesforce.com
10 3 (10.34%) CMS
10 3 (10.34%) Retail
10 3 (10.34%) Degree
10 3 (10.34%) CRM
11 2 (6.90%) Adobe
11 2 (6.90%) Advertising

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 12 February 2016, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.34%) CMS
2 1 (3.45%) Adobe Experience Manager
2 1 (3.45%) Apache
2 1 (3.45%) Drupal
2 1 (3.45%) IIS
2 1 (3.45%) JBoss
2 1 (3.45%) nginx
2 1 (3.45%) Node.js
2 1 (3.45%) Tomcat
2 1 (3.45%) WebSphere
2 1 (3.45%) WordPress
Applications
1 2 (6.90%) MS Excel
2 1 (3.45%) MS Office
2 1 (3.45%) MS PowerPoint
Business Applications
1 1 (3.45%) WebTrends
Cloud Services
1 7 (24.14%) Google Analytics
2 1 (3.45%) AdWords
2 1 (3.45%) Amazon AWS
2 1 (3.45%) CloudFront
2 1 (3.45%) Google Tag Manager
2 1 (3.45%) Microsoft Azure
2 1 (3.45%) SaaS
Communications & Networking
1 5 (17.24%) Internet
Development Applications
1 1 (3.45%) Atlassian Bamboo
1 1 (3.45%) CruiseControl
1 1 (3.45%) Git (software)
1 1 (3.45%) Jenkins
1 1 (3.45%) Subversion
General
1 22 (75.86%) Marketing
2 9 (31.03%) Finance
3 6 (20.69%) Banking
4 3 (10.34%) Retail
5 2 (6.90%) Advertising
Job Titles
1 8 (27.59%) Marketing Manager
2 6 (20.69%) CSS Developer
2 6 (20.69%) Developer
2 6 (20.69%) Front End Developer (Client-Side Developer)
2 6 (20.69%) Front End Web Developer (Client-Side Developer)
2 6 (20.69%) Web Developer
3 4 (13.79%) Internet Marketing Manager
3 4 (13.79%) Sales Manager
4 3 (10.34%) Analyst
4 3 (10.34%) Data Analyst
4 3 (10.34%) Digital Marketing Manager
4 3 (10.34%) Marketing Analyst
5 2 (6.90%) Account Manager
5 2 (6.90%) Digital Account Manager
5 2 (6.90%) PPC Executive
5 2 (6.90%) PPC Manager
6 1 (3.45%) AWS Architect
6 1 (3.45%) Campaign Manager
6 1 (3.45%) Digital Architect
6 1 (3.45%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 9 (31.03%) HTML
2 7 (24.14%) CSS
2 7 (24.14%) HTML5
3 6 (20.69%) Twitter Bootstrap
3 6 (20.69%) XHTML
4 1 (3.45%) .NET
4 1 (3.45%) HHVM
4 1 (3.45%) XML
Miscellaneous
1 9 (31.03%) Analytical Skills
2 7 (24.14%) Social Media
2 7 (24.14%) User Experience
3 2 (6.90%) FMCG
4 1 (3.45%) iPad
4 1 (3.45%) iPhone
4 1 (3.45%) Mathematics
4 1 (3.45%) RIA
4 1 (3.45%) Statistics
Operating Systems
1 1 (3.45%) Android
1 1 (3.45%) Apple iOS
1 1 (3.45%) Linux
1 1 (3.45%) Windows
1 1 (3.45%) Windows Server
Processes & Methodologies
1 19 (65.52%) SEO
2 14 (48.28%) Digital Marketing
3 10 (34.48%) Analytics
4 9 (31.03%) E-Commerce
5 4 (13.79%) Data Analysis
5 4 (13.79%) Email Marketing
6 3 (10.34%) CRM
6 3 (10.34%) Online Marketing
7 2 (6.90%) Multivariate Testing
7 2 (6.90%) Web Design
8 1 (3.45%) Agile Software Development
8 1 (3.45%) Automated Testing
8 1 (3.45%) Content Management
8 1 (3.45%) Continuous Integration
8 1 (3.45%) Market Research
8 1 (3.45%) Migration
8 1 (3.45%) Performance Management
8 1 (3.45%) Scrum
8 1 (3.45%) Search Engine Marketing
8 1 (3.45%) Web Analytics
Programming Languages
1 7 (24.14%) JavaScript
1 7 (24.14%) PHP
2 1 (3.45%) Bash Shell
2 1 (3.45%) C
2 1 (3.45%) Java
2 1 (3.45%) Perl
2 1 (3.45%) PowerShell
2 1 (3.45%) Python
Qualifications
1 3 (10.34%) Degree
Systems Management
1 1 (3.45%) Ansible
1 1 (3.45%) Opscode Chef
1 1 (3.45%) Puppet
Vendors
1 9 (31.03%) Google
2 3 (10.34%) Salesforce.com
3 2 (6.90%) Adobe
3 2 (6.90%) Maxymiser
4 1 (3.45%) Akamai
4 1 (3.45%) ATG
4 1 (3.45%) hybris
4 1 (3.45%) OpenText
4 1 (3.45%) Oracle
4 1 (3.45%) Sitecore
4 1 (3.45%) Yahoo!
City, London
Explore Recruitment Solutions
Salary: £27000 per annum
Posted: 17 hours ago
City, London
Propel London Ltd
Posted: 3 days ago
City, London
Searchability
Salary: £41000 - £55000 per annum
Posted: 6 days ago
City of London
Ortolan Group
Salary: £40000 - £50000 per annum + Negotiable
Posted: 17 days ago