The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 255 278 270
Rank change year-on-year
+23 -8
Permanent jobs citing Pay per click 48 24 38
As % of all permanent IT jobs located in the City of London 0.48% 0.23% 0.36%
As % of the Processes & Methodologies category 0.58% 0.28% 0.44%
Number of salaries quoted 25 7 34
Average salary £30,500 £38,500 £32,500
Average salary % change year-on-year
-20.77% +18.46%
90% offered a salary of more than £27,500 £32,600 £22,200
10% offered a salary of more than £51,500 £53,000 £40,000
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8321 8486 8572
As % of all permanent IT jobs located in the City of London 83.23% 82.75% 80.19%
Number of salaries quoted 7020 7136 7645
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,637 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 6 March 2015.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 6 March 2015, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 113 (95.76%) Marketing
2 81 (68.64%) SEO
3 69 (58.47%) Advertising
4 54 (45.76%) Google
5 48 (40.68%) Analytics
6 40 (33.90%) Social Media
7 39 (33.05%) Analytical Skills
8 34 (28.81%) Digital Marketing
9 29 (24.58%) Google Analytics
10 27 (22.88%) Online Marketing
11 23 (19.49%) E-Commerce
12 22 (18.64%) Finance
13 20 (16.95%) Retail
14 19 (16.10%) MS Excel
15 17 (14.41%) MS PowerPoint
16 15 (12.71%) User Experience
17 14 (11.86%) CRM
17 14 (11.86%) HTML
18 13 (11.02%) Omniture
19 12 (10.17%) Web Analytics
20 11 (9.32%) WebTrends
21 10 (8.47%) Microsoft
21 10 (8.47%) Java
21 10 (8.47%) CSS
21 10 (8.47%) Time Management
21 10 (8.47%) Marketing Strategy
22 9 (7.63%) PHP
22 9 (7.63%) Web Development
23 8 (6.78%) Coremetrics
23 8 (6.78%) Strategic Planning

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 6 March 2015, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (2.54%) CMS
2 2 (1.69%) Sitefinity
3 1 (0.85%) Drupal
3 1 (0.85%) WordPress
Applications
1 19 (16.10%) MS Excel
2 17 (14.41%) MS PowerPoint
3 5 (4.24%) Photoshop
3 5 (4.24%) MS Office
4 1 (0.85%) Adobe Illustrator
Business Applications
1 29 (24.58%) Google Analytics
2 11 (9.32%) WebTrends
3 3 (2.54%) Bond Adapt
4 2 (1.69%) Radian6
5 1 (0.85%) Magento
5 1 (0.85%) SiteCatalyst
Communications & Networking
1 1 (0.85%) Internet
Database & Business Intelligence
1 8 (6.78%) MySQL
Development Applications
1 7 (5.93%) JIRA
2 1 (0.85%) Git (software)
General
1 113 (95.76%) Marketing
2 69 (58.47%) Advertising
3 22 (18.64%) Finance
4 20 (16.95%) Retail
5 5 (4.24%) French Language
5 5 (4.24%) Italian Language
5 5 (4.24%) Spanish Language
6 4 (3.39%) Dutch Language
7 1 (0.85%) Legal
7 1 (0.85%) Telecoms
Job Titles
1 29 (24.58%) PPC Specialist
1 29 (24.58%) PPC Manager
1 29 (24.58%) PPC Analyst
1 29 (24.58%) PPC Executive
2 17 (14.41%) Marketing Executive
3 12 (10.17%) Search Manager
4 9 (7.63%) Account Manager
5 8 (6.78%) Web Analytics Manager
5 8 (6.78%) Web Manager
6 7 (5.93%) SEO Manager
6 7 (5.93%) Analyst
6 7 (5.93%) Social Media Manager
7 6 (5.08%) Marketing Manager
8 5 (4.24%) E-Commerce Manager
8 5 (4.24%) Junior
8 5 (4.24%) SEO Account Manager
9 4 (3.39%) Web Analyst
9 4 (3.39%) Digital Marketing Executive
9 4 (3.39%) Digital Marketing Manager
10 3 (2.54%) Buyer
Libraries, Frameworks & Software Standards
1 14 (11.86%) HTML
2 10 (8.47%) CSS
3 8 (6.78%) Flash
4 7 (5.93%) XHTML
4 7 (5.93%) GWT
4 7 (5.93%) jQuery
5 2 (1.69%) .NET
6 1 (0.85%) Laravel
6 1 (0.85%) CodeIgniter
Miscellaneous
1 40 (33.90%) Social Media
2 39 (33.05%) Analytical Skills
3 15 (12.71%) User Experience
4 8 (6.78%) Statistics
5 7 (5.93%) Mathematics
6 4 (3.39%) Copywriting
6 4 (3.39%) Algorithms
6 4 (3.39%) Digital Media
7 3 (2.54%) New Media
7 3 (2.54%) DTV
8 2 (1.69%) Economics
9 1 (0.85%) Derivative
Processes & Methodologies
1 81 (68.64%) SEO
2 48 (40.68%) Analytics
3 34 (28.81%) Digital Marketing
4 27 (22.88%) Online Marketing
5 23 (19.49%) E-Commerce
6 14 (11.86%) CRM
7 12 (10.17%) Web Analytics
8 10 (8.47%) Marketing Strategy
8 10 (8.47%) Time Management
9 9 (7.63%) Web Development
10 8 (6.78%) Strategic Planning
10 8 (6.78%) Web Marketing
11 7 (5.93%) Web Usability
11 7 (5.93%) Email Marketing
11 7 (5.93%) Performance Analysis
11 7 (5.93%) Mentoring
11 7 (5.93%) Coaching
12 6 (5.08%) Line Management
12 6 (5.08%) Mobile Marketing
12 6 (5.08%) Search Engine Marketing
Programming Languages
1 10 (8.47%) Java
2 9 (7.63%) PHP
3 8 (6.78%) VBA
4 3 (2.54%) C
4 3 (2.54%) JavaScript
5 1 (0.85%) SQL
Qualifications
1 6 (5.08%) Degree
Vendors
1 54 (45.76%) Google
2 13 (11.02%) Omniture
3 10 (8.47%) Microsoft
4 8 (6.78%) Coremetrics
5 7 (5.93%) Facebook
5 7 (5.93%) Twitter
6 3 (2.54%) Adobe
6 3 (2.54%) Cisco
6 3 (2.54%) Mitel
7 1 (0.85%) Apple
7 1 (0.85%) Zend
7 1 (0.85%) DoubleClick
7 1 (0.85%) Yahoo!
City of London
Capita - ITPS
Salary: £30000 - £35000 per annum
Posted: Yesterday
City, London
Propel London Ltd
Posted: 2 days ago
City of London
Explore Group
Salary: £35000 - £50000 per annum + benefits
Posted: 14 days ago