The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 274 296 275
Rank change year-on-year
+22 -21
Permanent jobs citing Pay per click 40 27 41
As % of all permanent IT jobs located in the City of London 0.38% 0.24% 0.37%
As % of the Processes & Methodologies category 0.46% 0.29% 0.46%
Number of salaries quoted 19 9 36
Average salary £30,000 £37,000 £32,500
Average salary % change year-on-year
-18.91% +13.84%
90% offered a salary of more than £20,000 £28,500 £21,000
10% offered a salary of more than £53,000 £49,000 £43,750
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8747 9230 8879
As % of all permanent IT jobs located in the City of London 84.10% 82.52% 80.10%
Number of salaries quoted 7347 7706 7865
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,000 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 27 March 2015.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 27 March 2015, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 110 (95.65%) Marketing
2 76 (66.09%) SEO
3 71 (61.74%) Advertising
4 55 (47.83%) Google
5 45 (39.13%) Analytics
6 40 (34.78%) Social Media
7 38 (33.04%) Digital Marketing
8 36 (31.30%) Analytical Skills
9 33 (28.70%) Google Analytics
10 28 (24.35%) Online Marketing
11 21 (18.26%) Finance
11 21 (18.26%) MS Excel
12 18 (15.65%) E-Commerce
13 16 (13.91%) Retail
13 16 (13.91%) MS PowerPoint
14 13 (11.30%) Marketing Strategy
15 12 (10.43%) Omniture
15 12 (10.43%) HTML
15 12 (10.43%) User Experience
16 11 (9.57%) CRM
17 10 (8.70%) Microsoft
17 10 (8.70%) WebTrends
17 10 (8.70%) Time Management
18 9 (7.83%) Web Analytics
18 9 (7.83%) Degree
19 8 (6.96%) Coremetrics
19 8 (6.96%) Strategic Planning
19 8 (6.96%) MS Office
19 8 (6.96%) CSS
19 8 (6.96%) Web Marketing

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 27 March 2015, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 7 (6.09%) CMS
2 3 (2.61%) WordPress
3 2 (1.74%) Sitefinity
Applications
1 21 (18.26%) MS Excel
2 16 (13.91%) MS PowerPoint
3 8 (6.96%) MS Office
4 7 (6.09%) Photoshop
5 3 (2.61%) Fireworks
5 3 (2.61%) Adobe Illustrator
5 3 (2.61%) Adobe Creative Suite
Business Applications
1 33 (28.70%) Google Analytics
2 10 (8.70%) WebTrends
3 3 (2.61%) Bond Adapt
4 2 (1.74%) Radian6
5 1 (0.87%) SiteCatalyst
Communications & Networking
1 3 (2.61%) FTP
Database & Business Intelligence
1 6 (5.22%) MySQL
Development Applications
1 3 (2.61%) Dreamweaver
1 3 (2.61%) JIRA
General
1 110 (95.65%) Marketing
2 71 (61.74%) Advertising
3 21 (18.26%) Finance
4 16 (13.91%) Retail
5 4 (3.48%) Dutch Language
5 4 (3.48%) French Language
5 4 (3.48%) Italian Language
5 4 (3.48%) Spanish Language
6 1 (0.87%) Legal
6 1 (0.87%) Telecoms
Job Titles
1 31 (26.96%) PPC Specialist
1 31 (26.96%) PPC Manager
1 31 (26.96%) PPC Analyst
1 31 (26.96%) PPC Executive
2 17 (14.78%) Marketing Executive
3 9 (7.83%) Search Manager
3 9 (7.83%) Account Manager
3 9 (7.83%) Marketing Manager
4 8 (6.96%) Social Media Manager
5 6 (5.22%) Analyst
6 5 (4.35%) Web Developer
6 5 (4.35%) Developer
6 5 (4.35%) Web Analytics Manager
6 5 (4.35%) SEO Account Manager
6 5 (4.35%) Web Manager
6 5 (4.35%) Digital Marketing Manager
7 4 (3.48%) Digital Marketing Executive
7 4 (3.48%) Online Marketing Manager
7 4 (3.48%) Web Analyst
7 4 (3.48%) Junior
Libraries, Frameworks & Software Standards
1 12 (10.43%) HTML
2 8 (6.96%) CSS
3 5 (4.35%) Flash
4 3 (2.61%) XHTML
4 3 (2.61%) GWT
4 3 (2.61%) jQuery
4 3 (2.61%) HTML5
4 3 (2.61%) CSS3
5 2 (1.74%) .NET
Miscellaneous
1 40 (34.78%) Social Media
2 36 (31.30%) Analytical Skills
3 12 (10.43%) User Experience
4 7 (6.09%) Mathematics
4 7 (6.09%) Copywriting
5 5 (4.35%) Digital Media
6 4 (3.48%) Statistics
6 4 (3.48%) Algorithms
7 3 (2.61%) New Media
7 3 (2.61%) Kindle
7 3 (2.61%) DTV
8 1 (0.87%) Economics
8 1 (0.87%) Derivative
Processes & Methodologies
1 76 (66.09%) SEO
2 45 (39.13%) Analytics
3 38 (33.04%) Digital Marketing
4 28 (24.35%) Online Marketing
5 18 (15.65%) E-Commerce
6 13 (11.30%) Marketing Strategy
7 11 (9.57%) CRM
8 10 (8.70%) Time Management
9 9 (7.83%) Web Analytics
10 8 (6.96%) Strategic Planning
10 8 (6.96%) Web Marketing
11 7 (6.09%) Mobile Marketing
11 7 (6.09%) Line Management
11 7 (6.09%) Mentoring
11 7 (6.09%) Email Marketing
11 7 (6.09%) Web Development
12 5 (4.35%) Search Engine Marketing
13 4 (3.48%) Market Research
13 4 (3.48%) Project Management
13 4 (3.48%) Test Strategy
Programming Languages
1 7 (6.09%) PHP
1 7 (6.09%) VBA
2 6 (5.22%) Java
3 3 (2.61%) C
4 2 (1.74%) JavaScript
Qualifications
1 9 (7.83%) Degree
Quality Assurance & Compliance
1 3 (2.61%) ISO 9001
Vendors
1 55 (47.83%) Google
2 12 (10.43%) Omniture
3 10 (8.70%) Microsoft
4 8 (6.96%) Coremetrics
5 7 (6.09%) Facebook
5 7 (6.09%) Twitter
6 6 (5.22%) Adobe
7 3 (2.61%) Cisco
7 3 (2.61%) Mitel
8 1 (0.87%) Apple
8 1 (0.87%) DoubleClick
8 1 (0.87%) Yahoo!
City, London
Roc Search
Salary: £30000 - £40000 per annum
Posted: 15 hours ago
City, London
Timothy James Consulting Ltd
Salary: £20000 - £25000 per annum
Posted: Yesterday
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: 2 days ago
City, London
Propel London Ltd
Posted: 3 days ago
City, London
Red Sofa London
Salary: £25000.00 - £35000.00 per annum
Posted: 4 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £30000 - £35000 per annum
Posted: 18 days ago