The table below looks at the statistics for Pay per click skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 235 312 300
Rank change year-on-year
+77 -12
Permanent jobs citing Pay per click 78 22 25
As % of all permanent IT jobs located in the City of London 0.71% 0.18% 0.21%
As % of the Processes & Methodologies category 0.88% 0.22% 0.27%
Number of salaries quoted 47 12 25
Average salary £35,000 £47,500 £32,500
Average salary % change year-on-year
-26.31% +46.15%
90% offered a salary of more than £27,500 £31,600 £30,000
10% offered a salary of more than £54,500 £84,750 £48,000
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8902 9855 9401
As % of all permanent IT jobs located in the City of London 81.30% 82.81% 80.10%
Number of salaries quoted 7739 8401 8482
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the City of London region.

Pay per click Salary Trend in the City of London

Pay per click
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Pay per click across the City of London region over the 3 months to 18 December 2014.

Pay per click Salary Histogram in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 18 December 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 146 (98.65%) Marketing
2 109 (73.65%) SEO
3 85 (57.43%) Advertising
4 61 (41.22%) Google
5 56 (37.84%) Analytical Skills
6 49 (33.11%) Analytics
7 46 (31.08%) Social Media
8 37 (25.00%) E-Commerce
9 28 (18.92%) Google Analytics
9 28 (18.92%) Digital Marketing
9 28 (18.92%) Online Marketing
10 27 (18.24%) HTML
10 27 (18.24%) User Experience
11 24 (16.22%) Retail
12 23 (15.54%) CSS
13 20 (13.51%) MS Excel
13 20 (13.51%) Finance
14 19 (12.84%) MS PowerPoint
15 18 (12.16%) Microsoft
16 16 (10.81%) JavaScript
16 16 (10.81%) .NET
16 16 (10.81%) Facebook
17 15 (10.14%) Twitter
17 15 (10.14%) Git (software)
17 15 (10.14%) CRM
17 15 (10.14%) WebTrends
17 15 (10.14%) Web Analytics
17 15 (10.14%) CMS
18 14 (9.46%) Law
18 14 (9.46%) MVC

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 18 December 2014, IT jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 15 (10.14%) CMS
2 14 (9.46%) Umbraco
3 2 (1.35%) WordPress
3 2 (1.35%) Sitefinity
3 2 (1.35%) Drupal
Applications
1 20 (13.51%) MS Excel
2 19 (12.84%) MS PowerPoint
3 7 (4.73%) MS Office
4 6 (4.05%) Photoshop
5 2 (1.35%) OmniGraffle
6 1 (0.68%) Adobe Illustrator
Business Applications
1 28 (18.92%) Google Analytics
2 15 (10.14%) WebTrends
3 6 (4.05%) Radian6
4 1 (0.68%) Magento
Cloud Services
1 1 (0.68%) SaaS
1 1 (0.68%) IaaS
Communications & Networking
1 2 (1.35%) Internet
2 1 (0.68%) DNS
Database & Business Intelligence
1 14 (9.46%) SQL Server
2 8 (5.41%) MySQL
Development Applications
1 15 (10.14%) Git (software)
2 7 (4.73%) JIRA
3 2 (1.35%) Balsamiq Mockups
3 2 (1.35%) Axure RP
General
1 146 (98.65%) Marketing
2 85 (57.43%) Advertising
3 24 (16.22%) Retail
4 20 (13.51%) Finance
5 14 (9.46%) Law
6 5 (3.38%) French Language
6 5 (3.38%) Italian Language
6 5 (3.38%) Spanish Language
7 2 (1.35%) Games
8 1 (0.68%) Banking
Job Titles
1 31 (20.95%) PPC Specialist
1 31 (20.95%) PPC Manager
1 31 (20.95%) PPC Analyst
1 31 (20.95%) PPC Executive
2 18 (12.16%) Developer
3 14 (9.46%) Web Manager
3 14 (9.46%) Web Analytics Manager
4 13 (8.78%) Marketing Executive
4 13 (8.78%) Search Manager
4 13 (8.78%) SEO Manager
5 11 (7.43%) Social Media Manager
5 11 (7.43%) Marketing Manager
6 10 (6.76%) .NET Developer
7 9 (6.08%) E-Commerce Manager
8 8 (5.41%) Analyst
9 6 (4.05%) Online Marketing Manager
10 5 (3.38%) Junior
10 5 (3.38%) Account Manager
11 4 (2.70%) Web Developer
11 4 (2.70%) C# Developer
Libraries, Frameworks & Software Standards
1 27 (18.24%) HTML
2 23 (15.54%) CSS
3 16 (10.81%) .NET
4 14 (9.46%) ASP.NET
4 14 (9.46%) Flash
4 14 (9.46%) ASP.NET MVC
4 14 (9.46%) Razor View Engine
5 7 (4.73%) XHTML
5 7 (4.73%) GWT
5 7 (4.73%) jQuery
6 1 (0.68%) CodeIgniter
6 1 (0.68%) Laravel
Miscellaneous
1 56 (37.84%) Analytical Skills
2 46 (31.08%) Social Media
3 27 (18.24%) User Experience
4 7 (4.73%) Statistics
5 5 (3.38%) Copywriting
6 3 (2.03%) Digital Media
6 3 (2.03%) Mathematics
7 2 (1.35%) Algorithms
8 1 (0.68%) DTV
8 1 (0.68%) Economics
8 1 (0.68%) Derivative
8 1 (0.68%) New Media
8 1 (0.68%) Blog
Processes & Methodologies
1 109 (73.65%) SEO
2 49 (33.11%) Analytics
3 37 (25.00%) E-Commerce
4 28 (18.92%) Digital Marketing
4 28 (18.92%) Online Marketing
5 15 (10.14%) CRM
5 15 (10.14%) Web Analytics
6 14 (9.46%) MVC
6 14 (9.46%) Web Marketing
7 12 (8.11%) Strategic Planning
8 10 (6.76%) Web Development
9 8 (5.41%) Campaign Management
9 8 (5.41%) Performance Analysis
10 7 (4.73%) Marketing Strategy
10 7 (4.73%) Web Usability
10 7 (4.73%) Email Marketing
10 7 (4.73%) Display Advertising
10 7 (4.73%) Coaching
11 6 (4.05%) Social Media Marketing
11 6 (4.05%) Mobile Marketing
Programming Languages
1 16 (10.81%) JavaScript
2 14 (9.46%) C#
3 12 (8.11%) VBA
4 9 (6.08%) PHP
5 7 (4.73%) Java
6 2 (1.35%) C
7 1 (0.68%) SQL
Qualifications
1 8 (5.41%) Degree
Vendors
1 61 (41.22%) Google
2 18 (12.16%) Microsoft
3 16 (10.81%) Facebook
4 15 (10.14%) Twitter
5 12 (8.11%) Omniture
6 3 (2.03%) Coremetrics
7 2 (1.35%) Adobe
8 1 (0.68%) Salesforce.com
8 1 (0.68%) Zend
City of London
Explore Group
Salary: £42000 per annum
Posted: 17 hours ago
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: 3 days ago
City, London
Randstad Digital
Posted: 14 days ago
City of London
Interquest - IQ ESM
Salary: £24000 - £28000 per annum
Posted: 15 days ago
City, London
Propel London Ltd
Posted: 21 days ago
City, London
Propel London Ltd
Posted: 21 days ago
City, London
JM Digital
Posted: 21 days ago