The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 250 271 256
Rank change year-on-year
+21 -15
Permanent jobs citing Web Analytics 81 54 74
As % of all permanent IT jobs located in the City of London 0.66% 0.45% 0.57%
As % of the Processes & Methodologies category 0.81% 0.56% 0.73%
Number of salaries quoted 45 32 71
Average salary £40,000 £50,000 £40,000
Average salary % change year-on-year
-20.00% +25.00%
90% offered a salary of more than £32,500 £37,750 £26,000
10% offered a salary of more than £64,000 £69,500 £60,000
UK excluding London average salary £37,500 £37,000 £37,500
% change year-on-year
+1.35% -1.33%
Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
10058 9643 10181
As % of all permanent IT jobs located in the City of London 81.47% 80.82% 78.79%
Number of salaries quoted 8283 8438 9274
Average salary £55,000 £55,000 £55,500
Average salary % change year-on-year
- -0.90%
90% offered a salary of more than £37,500 £35,500 £36,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
London

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the City of London region.

Web Analytics Salary Trend in the City of London

Web Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Web Analytics across the City of London region over the 3 months to 31 July 2014.

Web Analytics Salary Histogram in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 31 July 2014, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 152 (100.00%) Analytics
2 121 (79.61%) Marketing
3 62 (40.79%) HTML
4 57 (37.50%) Google
5 51 (33.55%) JavaScript
6 50 (32.89%) E-Commerce
7 41 (26.97%) CRM
7 41 (26.97%) Google Analytics
8 35 (23.03%) SQL
9 34 (22.37%) CSS
10 33 (21.71%) Digital Marketing
11 32 (21.05%) Adobe
12 31 (20.39%) Retail
13 30 (19.74%) SEO
13 30 (19.74%) Advertising
14 27 (17.76%) Degree
15 26 (17.11%) Email Marketing
16 25 (16.45%) Social Media
16 25 (16.45%) MS Excel
17 23 (15.13%) Online Marketing
17 23 (15.13%) Content Management
18 22 (14.47%) Project Management
19 21 (13.82%) Photoshop
20 20 (13.16%) W3C
21 19 (12.50%) WebTrends
22 18 (11.84%) Pay per click
22 18 (11.84%) HTML5
23 17 (11.18%) SaaS
23 17 (11.18%) Omniture
23 17 (11.18%) Data Analysis

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 31 July 2014, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 16 (10.53%) CMS
2 13 (8.55%) SAS
3 9 (5.92%) Adobe CQ
4 6 (3.95%) WordPress
5 4 (2.63%) TeamSite
5 4 (2.63%) SharePoint
6 2 (1.32%) WorkSite
6 2 (1.32%) Drupal
7 1 (0.66%) Apache Pig
7 1 (0.66%) WebSphere
7 1 (0.66%) WebSphere Application Server
7 1 (0.66%) IIS
7 1 (0.66%) Tomcat
7 1 (0.66%) Apache
Applications
1 25 (16.45%) MS Excel
2 21 (13.82%) Photoshop
3 13 (8.55%) MS Office
4 12 (7.89%) Adobe Illustrator
5 11 (7.24%) MS PowerPoint
6 7 (4.61%) SPSS
7 2 (1.32%) MS Visio
8 1 (0.66%) OmniGraffle
8 1 (0.66%) Fireworks
Business Applications
1 41 (26.97%) Google Analytics
2 19 (12.50%) WebTrends
3 7 (4.61%) SiteCatalyst
4 6 (3.95%) Dynamics CRM
5 3 (1.97%) Magento
Cloud Services
1 17 (11.18%) SaaS
2 2 (1.32%) Pure360
3 1 (0.66%) Cloud Computing
Communications & Networking
1 6 (3.95%) Internet
1 6 (3.95%) SMS
2 3 (1.97%) Broadband
2 3 (1.97%) Extranet
2 3 (1.97%) Intranet
3 2 (1.32%) Firewall
4 1 (0.66%) HTTP
4 1 (0.66%) DNS
Database & Business Intelligence
1 11 (7.24%) MySQL
2 6 (3.95%) SQL Server
3 4 (2.63%) Data Mining
3 4 (2.63%) SQL Server Reporting Services
3 4 (2.63%) SQL Server Integration Services
3 4 (2.63%) Big Data
4 3 (1.97%) SQL Server 2008
4 3 (1.97%) Data Warehouse
5 2 (1.32%) IDOL
5 2 (1.32%) MS Access
5 2 (1.32%) SQL Server 2005
5 2 (1.32%) Pentaho
5 2 (1.32%) Hadoop
5 2 (1.32%) SQL Server 2012
5 2 (1.32%) CloverETL
6 1 (0.66%) SQL Server Analysis Services
6 1 (0.66%) Apache Hive
6 1 (0.66%) OLAP
Development Applications
1 11 (7.24%) Dreamweaver
2 2 (1.32%) Visual Studio
2 2 (1.32%) Talend Open Studio
3 1 (0.66%) Git (software)
3 1 (0.66%) Balsamiq Mockups
3 1 (0.66%) Axure RP
General
1 121 (79.61%) Marketing
2 31 (20.39%) Retail
3 30 (19.74%) Advertising
4 17 (11.18%) Finance
5 6 (3.95%) Games
5 6 (3.95%) Publishing
6 4 (2.63%) French Language
7 3 (1.97%) Russian Language
7 3 (1.97%) Banking
7 3 (1.97%) Telecoms
8 1 (0.66%) German Language
8 1 (0.66%) Italian Language
8 1 (0.66%) Billing
8 1 (0.66%) Law
8 1 (0.66%) Legal
8 1 (0.66%) Pharmaceutical
Job Titles
1 50 (32.89%) Analyst
2 23 (15.13%) Developer
3 16 (10.53%) Web Analyst
4 13 (8.55%) Business Analyst
5 12 (7.89%) Data Analyst
6 11 (7.24%) Senior Analyst
7 10 (6.58%) Marketing Analyst
8 9 (5.92%) Junior Developer
8 9 (5.92%) Junior
8 9 (5.92%) Account Manager
9 8 (5.26%) Consultant
9 8 (5.26%) Front-End Developer
9 8 (5.26%) Search Manager
10 7 (4.61%) User Experience Manager
10 7 (4.61%) Designer
10 7 (4.61%) Marketing Manager
10 7 (4.61%) Business Intelligence Analyst
11 6 (3.95%) Technical Manager
11 6 (3.95%) Technical Account Manager
11 6 (3.95%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 62 (40.79%) HTML
2 34 (22.37%) CSS
3 18 (11.84%) HTML5
4 17 (11.18%) CSS3
5 16 (10.53%) jQuery
6 7 (4.61%) XHTML
7 6 (3.95%) Web Services
7 6 (3.95%) Ajax
8 5 (3.29%) .NET
9 4 (2.63%) Flash
9 4 (2.63%) LESS
9 4 (2.63%) REST
10 3 (1.97%) XML
11 2 (1.32%) Middleware
11 2 (1.32%) JSP
11 2 (1.32%) SOAP
11 2 (1.32%) J2EE
11 2 (1.32%) ASP.NET
11 2 (1.32%) JSR 170
11 2 (1.32%) WCF
Miscellaneous
1 25 (16.45%) Social Media
2 20 (13.16%) W3C
3 14 (9.21%) Graphic Design
4 10 (6.58%) Mathematics
5 9 (5.92%) Copywriting
5 9 (5.92%) Statistics
6 8 (5.26%) Management Information System
7 6 (3.95%) Smartphone
7 6 (3.95%) Blog
7 6 (3.95%) Online Games
8 4 (2.63%) Photography
8 4 (2.63%) Open Source
8 4 (2.63%) Visualisation
9 3 (1.97%) Economics
10 2 (1.32%) Blackberry
10 2 (1.32%) STB
10 2 (1.32%) Psychology
10 2 (1.32%) Taxonomies
10 2 (1.32%) Mobile Payment
11 1 (0.66%) Mobile App
Operating Systems
1 4 (2.63%) Android
2 3 (1.97%) Apple iOS
3 1 (0.66%) Linux
Processes & Methodologies
1 152 (100.00%) Analytics
2 50 (32.89%) E-Commerce
3 41 (26.97%) CRM
4 33 (21.71%) Digital Marketing
5 30 (19.74%) SEO
6 26 (17.11%) Email Marketing
7 23 (15.13%) Online Marketing
7 23 (15.13%) Content Management
8 22 (14.47%) Project Management
9 18 (11.84%) Pay per click
10 17 (11.18%) Data Analysis
11 13 (8.55%) Business Intelligence
11 13 (8.55%) Campaign Management
12 10 (6.58%) Statistical Analysis
12 10 (6.58%) Database Marketing
12 10 (6.58%) Customer Engagement
13 9 (5.92%) Scrum
14 8 (5.26%) Search Engine Marketing
14 8 (5.26%) Quantitative Analysis
15 7 (4.61%) Market Research
Programming Languages
1 51 (33.55%) JavaScript
2 35 (23.03%) SQL
3 12 (7.89%) PHP
4 11 (7.24%) Java
5 8 (5.26%) Python
6 7 (4.61%) VBA
7 6 (3.95%) C#
8 2 (1.32%) T-SQL
8 2 (1.32%) VB.NET
8 2 (1.32%) R
9 1 (0.66%) MATLAB
Qualifications
1 27 (17.76%) Degree
2 6 (3.95%) MBA
3 1 (0.66%) PMP
3 1 (0.66%) PMI Certification
Quality Assurance & Compliance
1 5 (3.29%) QA
2 4 (2.63%) WCAG
3 1 (0.66%) WAI
3 1 (0.66%) SLA
Vendors
1 57 (37.50%) Google
2 32 (21.05%) Adobe
3 17 (11.18%) Omniture
4 16 (10.53%) Coremetrics
5 15 (9.87%) Microsoft
6 10 (6.58%) Facebook
7 8 (5.26%) Hitwise
8 6 (3.95%) Interwoven
9 4 (2.63%) hybris
9 4 (2.63%) Tealeaf
9 4 (2.63%) ClickTale
10 3 (1.97%) Zend
11 2 (1.32%) FatWire
11 2 (1.32%) IBM
11 2 (1.32%) Informatica
11 2 (1.32%) Oracle
11 2 (1.32%) Ektron
11 2 (1.32%) Talend
11 2 (1.32%) Twitter
12 1 (0.66%) Demandware
City, London
Uniting Ambition
Posted: 3 days ago
City, London
Uniting Ambition
Salary: £55 - 75k per year
Posted: 3 days ago
City, London
Circle Recruitment
Posted: 6 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 6 days ago
City, London
House of Fraser
Posted: 10 days ago
City, London
Propel London Ltd
Posted: 10 days ago
City of London
Computer Futures
Salary: £55000 - £60000 per annum + competitive
Posted: 13 days ago
City of London
Computer Futures
Salary: £55000 - £60000 per annum + competitive
Posted: 13 days ago
City of London
Annapurna
Salary: £40000 - £50000 per annum + benefits
Posted: 16 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 23 days ago