The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 254 261 304
Rank change year-on-year
+7 +43
Permanent jobs citing Web Analytics 60 65 22
As % of all permanent IT jobs located in the City of London 0.56% 0.56% 0.19%
As % of the Processes & Methodologies category 0.68% 0.68% 0.24%
Number of salaries quoted 41 43 22
Average salary £62,500 £47,500 £55,000
Average salary % change year-on-year
+31.57% -13.63%
90% offered a salary of more than £32,500 £31,700 £35,750
10% offered a salary of more than £65,000 £56,500 £62,250
UK excluding London average salary £37,500 £35,000 £39,000
% change year-on-year
+7.14% -10.25%
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8782 9616 9205
As % of all permanent IT jobs located in the City of London 81.56% 82.98% 80.15%
Number of salaries quoted 7626 8204 8289
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £38,695 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the City of London region.

Web Analytics Salary Trend in the City of London

Web Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Web Analytics across the City of London region over the 3 months to 24 December 2014.

Web Analytics Salary Histogram in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 24 December 2014, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 148 (100.00%) Analytics
2 85 (57.43%) Marketing
3 59 (39.86%) Google
4 52 (35.14%) E-Commerce
5 47 (31.76%) User Experience
6 45 (30.41%) Google Analytics
7 44 (29.73%) JavaScript
7 44 (29.73%) Analytical Skills
8 42 (28.38%) HTML
9 40 (27.03%) CRM
10 32 (21.62%) CSS
11 30 (20.27%) Adobe
11 30 (20.27%) SEO
11 30 (20.27%) Omniture
12 29 (19.59%) Data Analysis
13 23 (15.54%) jQuery
14 22 (14.86%) SQL
14 22 (14.86%) Retail
15 21 (14.19%) Flash
15 21 (14.19%) Agile Software Development
16 19 (12.84%) WebTrends
16 19 (12.84%) Advertising
16 19 (12.84%) Content Management
16 19 (12.84%) Degree
17 18 (12.16%) MS Excel
18 17 (11.49%) Java
19 16 (10.81%) TeamSite
19 16 (10.81%) Finance
19 16 (10.81%) CMS
19 16 (10.81%) Big Data

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 24 December 2014, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 16 (10.81%) TeamSite
1 16 (10.81%) CMS
2 9 (6.08%) Apache Spark
3 7 (4.73%) SAS
4 4 (2.70%) Apache
4 4 (2.70%) Drupal
4 4 (2.70%) Apache Solr
5 2 (1.35%) SharePoint 2010
5 2 (1.35%) SharePoint 2013
5 2 (1.35%) SharePoint
Applications
1 18 (12.16%) MS Excel
2 15 (10.14%) Photoshop
3 12 (8.11%) MS PowerPoint
4 10 (6.76%) MS Office
5 3 (2.03%) SPSS
6 1 (0.68%) FastStats
6 1 (0.68%) OmniGraffle
6 1 (0.68%) Adobe Creative Suite
Business Applications
1 45 (30.41%) Google Analytics
2 19 (12.84%) WebTrends
3 6 (4.05%) Radian6
4 4 (2.70%) SiteCatalyst
Cloud Services
1 12 (8.11%) SaaS
2 9 (6.08%) Microsoft Azure
3 6 (4.05%) Amazon AWS
3 6 (4.05%) Amazon SQS
Communications & Networking
1 6 (4.05%) Broadband
2 4 (2.70%) DNS
2 4 (2.70%) Firewall
3 3 (2.03%) SMS
4 2 (1.35%) Intranet
5 1 (0.68%) Internet
Database & Business Intelligence
1 16 (10.81%) Big Data
2 9 (6.08%) Hadoop
2 9 (6.08%) NoSQL
3 8 (5.41%) Data Mining
4 6 (4.05%) MongoDB
4 6 (4.05%) Amazon DynamoDB
4 6 (4.05%) Relational Database
5 4 (2.70%) RDBMS
5 4 (2.70%) BusinessObjects
5 4 (2.70%) MySQL
6 3 (2.03%) SQL Server
6 3 (2.03%) SQL Server Integration Services
6 3 (2.03%) SQL Server Analysis Services
7 2 (1.35%) SQL Server 2008
7 2 (1.35%) SQL Server 2012
7 2 (1.35%) QlikView
7 2 (1.35%) Data Warehouse
8 1 (0.68%) SQL Server Reporting Services
Development Applications
1 7 (4.73%) Axure RP
2 4 (2.70%) Subversion
3 1 (0.68%) Balsamiq Mockups
General
1 85 (57.43%) Marketing
2 22 (14.86%) Retail
3 19 (12.84%) Advertising
4 16 (10.81%) Finance
5 4 (2.70%) Publishing
5 4 (2.70%) Billing
6 2 (1.35%) French Language
6 2 (1.35%) Law
7 1 (0.68%) Multimedia
7 1 (0.68%) Games
7 1 (0.68%) Banking
7 1 (0.68%) German Language
7 1 (0.68%) Italian Language
Job Titles
1 44 (29.73%) Analyst
2 29 (19.59%) Web Analyst
3 19 (12.84%) Web Manager
3 19 (12.84%) Developer
4 16 (10.81%) Web Analytics Manager
5 13 (8.78%) Web Developer
6 12 (8.11%) Insight Analyst
7 10 (6.76%) Senior Analyst
7 10 (6.76%) Data Analyst
8 9 (6.08%) Search Manager
9 8 (5.41%) UX Designer
9 8 (5.41%) Designer
10 7 (4.73%) Senior Web Analyst
11 6 (4.05%) Lead Designer
11 6 (4.05%) Account Manager
11 6 (4.05%) Junior
12 5 (3.38%) Project Manager
12 5 (3.38%) Senior Developer
12 5 (3.38%) Senior Web Developer
12 5 (3.38%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 42 (28.38%) HTML
2 32 (21.62%) CSS
3 23 (15.54%) jQuery
4 21 (14.19%) Flash
5 12 (8.11%) XHTML
5 12 (8.11%) .NET
5 12 (8.11%) HTML5
5 12 (8.11%) CSS3
5 12 (8.11%) LESS
6 7 (4.73%) Spring
7 6 (4.05%) MSMQ
7 6 (4.05%) Reactive Extensions
7 6 (4.05%) Task Parallel Library
7 6 (4.05%) RESTful
8 5 (3.38%) REST
8 5 (3.38%) XML
8 5 (3.38%) JSP
9 4 (2.70%) SOAP
9 4 (2.70%) Web Services
9 4 (2.70%) XSL
Miscellaneous
1 47 (31.76%) User Experience
2 44 (29.73%) Analytical Skills
3 15 (10.14%) Mathematics
4 12 (8.11%) W3C
4 12 (8.11%) Open Source
5 7 (4.73%) Statistics
6 5 (3.38%) Social Media
7 4 (2.70%) Mobile App
7 4 (2.70%) Psychology
8 3 (2.03%) Data Extraction
8 3 (2.03%) Performance Metrics
9 2 (1.35%) Visualisation
9 2 (1.35%) GIS
9 2 (1.35%) Enterprise Software
10 1 (0.68%) Data Structures
10 1 (0.68%) Algorithms
10 1 (0.68%) Economics
10 1 (0.68%) Graphic Design
10 1 (0.68%) Data Integration
10 1 (0.68%) Physics
Operating Systems
1 9 (6.08%) Windows
2 6 (4.05%) Android
2 6 (4.05%) Apple iOS
3 4 (2.70%) Linux
Processes & Methodologies
1 148 (100.00%) Analytics
2 52 (35.14%) E-Commerce
3 40 (27.03%) CRM
4 30 (20.27%) SEO
5 29 (19.59%) Data Analysis
6 21 (14.19%) Agile Software Development
7 19 (12.84%) Content Management
8 14 (9.46%) Pay per click
8 14 (9.46%) Online Marketing
8 14 (9.46%) Web Marketing
8 14 (9.46%) Digital Marketing
9 13 (8.78%) Campaign Management
10 11 (7.43%) Market Research
11 10 (6.76%) Customer Analysis
11 10 (6.76%) Web Development
11 10 (6.76%) Email Marketing
12 9 (6.08%) Search Engine Marketing
12 9 (6.08%) Quantitative Analysis
12 9 (6.08%) Data Analytics
12 9 (6.08%) TDD
Programming Languages
1 44 (29.73%) JavaScript
2 22 (14.86%) SQL
3 17 (11.49%) Java
4 9 (6.08%) PHP
4 9 (6.08%) C#
4 9 (6.08%) Scala
5 8 (5.41%) Python
6 6 (4.05%) Ruby
6 6 (4.05%) PowerShell
6 6 (4.05%) F#
7 5 (3.38%) R
8 4 (2.70%) VBA
9 2 (1.35%) C
10 1 (0.68%) Perl
Qualifications
1 19 (12.84%) Degree
2 4 (2.70%) MBA
3 2 (1.35%) PMP
3 2 (1.35%) PMI Certification
4 1 (0.68%) APMP
Quality Assurance & Compliance
1 12 (8.11%) WCAG
2 11 (7.43%) QA
Vendors
1 59 (39.86%) Google
2 30 (20.27%) Omniture
2 30 (20.27%) Adobe
3 14 (9.46%) ClickTale
4 13 (8.78%) Tealeaf
4 13 (8.78%) Coremetrics
5 12 (8.11%) Interwoven
5 12 (8.11%) Microsoft
5 12 (8.11%) Facebook
6 10 (6.76%) Hitwise
7 7 (4.73%) Oracle
8 6 (4.05%) DoubleClick
8 6 (4.05%) Twitter
8 6 (4.05%) Demandware
8 6 (4.05%) Sysomos
9 5 (3.38%) Elastic Path
9 5 (3.38%) Salesforce.com
10 4 (2.70%) Business Objects
10 4 (2.70%) SAP
10 4 (2.70%) Siebel
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: 4 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum
Posted: 16 days ago