The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 234 281 275
Rank change year-on-year
+47 -6
Permanent jobs citing Web Analytics 89 41 67
As % of all permanent IT jobs located in the City of London 0.78% 0.35% 0.52%
As % of the Processes & Methodologies category 0.95% 0.42% 0.65%
Number of salaries quoted 40 24 66
Average salary £45,000 £50,000 £40,000
Average salary % change year-on-year
-10.00% +25.00%
90% offered a salary of more than £34,300 £29,000 £25,500
10% offered a salary of more than £72,500 £62,500 £60,000
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9363 9730 10360
As % of all permanent IT jobs located in the City of London 81.92% 81.98% 80.87%
Number of salaries quoted 7805 8490 9459
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the City of London region.

Web Analytics Salary Trend in the City of London

Web Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Web Analytics across the City of London region over the 3 months to 22 September 2014.

Web Analytics Salary Histogram in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 22 September 2014, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 160 (100.00%) Analytics
2 125 (78.13%) Marketing
3 66 (41.25%) HTML
4 64 (40.00%) JavaScript
4 64 (40.00%) Google
5 52 (32.50%) Analytical Skills
6 51 (31.88%) E-Commerce
7 50 (31.25%) Google Analytics
8 46 (28.75%) CRM
9 40 (25.00%) CSS
10 35 (21.88%) Digital Marketing
10 35 (21.88%) User Experience
11 34 (21.25%) SEO
12 33 (20.63%) SQL
13 30 (18.75%) Adobe
14 26 (16.25%) Photoshop
15 24 (15.00%) Advertising
15 24 (15.00%) Email Marketing
15 24 (15.00%) Degree
16 23 (14.38%) jQuery
16 23 (14.38%) Retail
16 23 (14.38%) Content Management
16 23 (14.38%) MS Excel
17 22 (13.75%) W3C
17 22 (13.75%) HTML5
18 21 (13.13%) CMS
18 21 (13.13%) CSS3
19 20 (12.50%) WebTrends
19 20 (12.50%) Data Analysis
19 20 (12.50%) Pay per click

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 22 September 2014, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (13.13%) CMS
2 14 (8.75%) TeamSite
3 13 (8.13%) SAS
4 6 (3.75%) Adobe CQ
5 3 (1.88%) Drupal
5 3 (1.88%) WordPress
5 3 (1.88%) SharePoint
6 2 (1.25%) WorkSite
7 1 (0.63%) Apache Pig
7 1 (0.63%) Apache Solr
7 1 (0.63%) Apache
Applications
1 26 (16.25%) Photoshop
2 23 (14.38%) MS Excel
3 16 (10.00%) MS Office
4 15 (9.38%) MS PowerPoint
5 7 (4.38%) SPSS
5 7 (4.38%) Adobe Illustrator
6 2 (1.25%) MS Visio
7 1 (0.63%) OmniGraffle
Business Applications
1 50 (31.25%) Google Analytics
2 20 (12.50%) WebTrends
3 6 (3.75%) SiteCatalyst
4 3 (1.88%) Dynamics CRM
Cloud Services
1 19 (11.88%) SaaS
2 1 (0.63%) Pure360
Communications & Networking
1 6 (3.75%) SMS
2 2 (1.25%) Firewall
2 2 (1.25%) Intranet
2 2 (1.25%) Internet
2 2 (1.25%) Extranet
2 2 (1.25%) DNS
2 2 (1.25%) Broadband
3 1 (0.63%) HTTP
Database & Business Intelligence
1 8 (5.00%) Big Data
2 6 (3.75%) MySQL
3 3 (1.88%) Relational Database
3 3 (1.88%) SQL Server Integration Services
3 3 (1.88%) Data Warehouse
4 2 (1.25%) IDOL
4 2 (1.25%) SQL Server
4 2 (1.25%) Hadoop
4 2 (1.25%) QlikView
5 1 (0.63%) SQL Server 2012
5 1 (0.63%) CloverETL
5 1 (0.63%) SQL Server 2005
5 1 (0.63%) Pentaho
5 1 (0.63%) SQL Server Analysis Services
5 1 (0.63%) Apache Hive
5 1 (0.63%) Data Mining
5 1 (0.63%) BusinessObjects
5 1 (0.63%) RDBMS
5 1 (0.63%) OLAP
5 1 (0.63%) SQL Server Reporting Services
Development Applications
1 6 (3.75%) Dreamweaver
2 1 (0.63%) Talend Open Studio
2 1 (0.63%) Balsamiq Mockups
2 1 (0.63%) Axure RP
2 1 (0.63%) Visual Studio
General
1 125 (78.13%) Marketing
2 24 (15.00%) Advertising
3 23 (14.38%) Retail
4 15 (9.38%) Finance
5 7 (4.38%) Publishing
6 6 (3.75%) Games
7 4 (2.50%) French Language
8 3 (1.88%) Russian Language
8 3 (1.88%) Telecoms
8 3 (1.88%) Banking
9 2 (1.25%) Billing
10 1 (0.63%) German Language
10 1 (0.63%) Italian Language
10 1 (0.63%) Law
10 1 (0.63%) Legal
Job Titles
1 45 (28.13%) Analyst
2 25 (15.63%) Developer
3 23 (14.38%) Web Analyst
4 12 (7.50%) Web Developer
4 12 (7.50%) Account Manager
4 12 (7.50%) Data Analyst
5 11 (6.88%) Senior Analyst
6 10 (6.25%) Designer
6 10 (6.25%) Web Analytics Manager
6 10 (6.25%) Web Manager
7 9 (5.63%) Search Manager
7 9 (5.63%) Consultant
8 8 (5.00%) User Experience Designer
9 7 (4.38%) Marketing Manager
9 7 (4.38%) Technical Account Manager
9 7 (4.38%) Technical Manager
10 6 (3.75%) Lead Designer
10 6 (3.75%) Insight Analyst
10 6 (3.75%) Front-End Developer
10 6 (3.75%) Email Marketing Manager
Libraries, Frameworks & Software Standards
1 66 (41.25%) HTML
2 40 (25.00%) CSS
3 23 (14.38%) jQuery
4 22 (13.75%) HTML5
5 21 (13.13%) CSS3
6 15 (9.38%) Flash
6 15 (9.38%) XHTML
7 14 (8.75%) LESS
8 7 (4.38%) Web Services
9 6 (3.75%) REST
10 5 (3.13%) WebCenter
11 3 (1.88%) Ajax
11 3 (1.88%) XML
11 3 (1.88%) SOAP
11 3 (1.88%) .NET
12 2 (1.25%) Middleware
12 2 (1.25%) J2EE
12 2 (1.25%) ASP.NET
12 2 (1.25%) JSP
12 2 (1.25%) WCF
Miscellaneous
1 52 (32.50%) Analytical Skills
2 35 (21.88%) User Experience
3 22 (13.75%) W3C
4 17 (10.63%) Social Media
5 14 (8.75%) Open Source
6 10 (6.25%) Mathematics
7 8 (5.00%) Graphic Design
8 7 (4.38%) Statistics
9 6 (3.75%) Online Games
9 6 (3.75%) Copywriting
10 5 (3.13%) Management Information System
11 4 (2.50%) Psychology
12 3 (1.88%) Visualisation
12 3 (1.88%) Data Extraction
13 2 (1.25%) Blackberry
13 2 (1.25%) Taxonomies
13 2 (1.25%) Economics
13 2 (1.25%) Blog
13 2 (1.25%) Mobile App
14 1 (0.63%) Enterprise Software
Operating Systems
1 5 (3.13%) Android
1 5 (3.13%) Apple iOS
2 1 (0.63%) Linux
Processes & Methodologies
1 160 (100.00%) Analytics
2 51 (31.88%) E-Commerce
3 46 (28.75%) CRM
4 35 (21.88%) Digital Marketing
5 34 (21.25%) SEO
6 24 (15.00%) Email Marketing
7 23 (14.38%) Content Management
8 20 (12.50%) Data Analysis
8 20 (12.50%) Pay per click
9 17 (10.63%) Online Marketing
10 15 (9.38%) Campaign Management
11 13 (8.13%) Project Management
12 12 (7.50%) Agile Software Development
13 11 (6.88%) Market Research
14 10 (6.25%) Business Intelligence
14 10 (6.25%) Statistical Analysis
14 10 (6.25%) Line Management
15 9 (5.63%) Search Engine Marketing
15 9 (5.63%) Quantitative Analysis
16 8 (5.00%) User Acceptance Testing
Programming Languages
1 64 (40.00%) JavaScript
2 33 (20.63%) SQL
3 9 (5.63%) Java
4 8 (5.00%) PHP
4 8 (5.00%) Python
5 7 (4.38%) VBA
6 6 (3.75%) C#
7 1 (0.63%) R
7 1 (0.63%) T-SQL
7 1 (0.63%) VB.NET
7 1 (0.63%) Perl
Qualifications
1 24 (15.00%) Degree
2 8 (5.00%) MBA
3 2 (1.25%) PMP
3 2 (1.25%) PMI Certification
4 1 (0.63%) APMP
Quality Assurance & Compliance
1 14 (8.75%) WCAG
2 11 (6.88%) QA
Vendors
1 64 (40.00%) Google
2 30 (18.75%) Adobe
3 17 (10.63%) Facebook
4 16 (10.00%) Interwoven
5 14 (8.75%) Omniture
6 13 (8.13%) Microsoft
7 12 (7.50%) Coremetrics
8 11 (6.88%) ClickTale
8 11 (6.88%) Tealeaf
9 8 (5.00%) Hitwise
10 6 (3.75%) Oracle
11 5 (3.13%) FatWire
12 3 (1.88%) EXTOL
13 2 (1.25%) Salesforce.com
14 1 (0.63%) Birst
14 1 (0.63%) Eloqua
14 1 (0.63%) Twitter
14 1 (0.63%) Tableau
14 1 (0.63%) Talend
14 1 (0.63%) Ektron
City, London
Quant Capital
Salary: Up to £65,000 per annum Bonus Medical
Posted: 10 hours ago
City, London
Vertical IT
Salary: £45000 - £50000 per annum + Bens + Bonus
Posted: 11 hours ago
City of London
Real Staffing
Salary: £55000 - £65000 per annum + Bonus + Benefits
Posted: 18 hours ago
City, London
Royal Mail Group
Salary: Excellent Salary & Benefits
Posted: 13 days ago
City of London
Computer Futures
Salary: £55000 - £60000 per annum + competitive
Posted: 18 days ago
City, London
Uniting Ambition
Posted: 26 days ago