The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 242 237 288
Rank change year-on-year
-5 +51
Permanent jobs citing Web Analytics 69 76 24
As % of all permanent IT jobs located in the City of London 0.66% 0.73% 0.22%
As % of the Processes & Methodologies category 0.80% 0.88% 0.28%
Number of salaries quoted 57 46 22
Average salary £52,500 £47,500 £44,250
Average salary % change year-on-year
+10.52% +7.34%
90% offered a salary of more than £30,300 £22,500 £27,750
10% offered a salary of more than £67,500 £56,250 £62,250
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8639 8614 8720
As % of all permanent IT jobs located in the City of London 83.04% 82.93% 80.27%
Number of salaries quoted 7305 7231 7812
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,994 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the City of London region.

Web Analytics Salary Trend in the City of London

Web Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Web Analytics across the City of London region over the 3 months to 27 February 2015.

Web Analytics Salary Histogram in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 27 February 2015, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 131 (100.00%) Analytics
2 61 (46.56%) Marketing
3 49 (37.40%) Google
4 42 (32.06%) Google Analytics
4 42 (32.06%) JavaScript
5 41 (31.30%) E-Commerce
5 41 (31.30%) User Experience
6 39 (29.77%) HTML
7 36 (27.48%) SEO
7 36 (27.48%) Omniture
8 34 (25.95%) CRM
9 30 (22.90%) CSS
10 28 (21.37%) Data Analysis
11 27 (20.61%) Content Management
11 27 (20.61%) jQuery
11 27 (20.61%) Agile Software Development
12 26 (19.85%) Adobe
13 25 (19.08%) Analytical Skills
14 23 (17.56%) Finance
15 22 (16.79%) CMS
15 22 (16.79%) SQL
16 21 (16.03%) Java
17 19 (14.50%) Flash
18 18 (13.74%) Photoshop
18 18 (13.74%) Oracle
19 17 (12.98%) TeamSite
19 17 (12.98%) MS Excel
20 15 (11.45%) Big Data
21 14 (10.69%) Pay per click
21 14 (10.69%) Mathematics

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 27 February 2015, IT jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 22 (16.79%) CMS
2 17 (12.98%) TeamSite
3 10 (7.63%) Apache Spark
4 7 (5.34%) Apache
4 7 (5.34%) Drupal
4 7 (5.34%) Apache Solr
5 4 (3.05%) Umbraco
5 4 (3.05%) SAS
6 2 (1.53%) SharePoint
6 2 (1.53%) SharePoint 2010
6 2 (1.53%) SharePoint 2013
Applications
1 18 (13.74%) Photoshop
2 17 (12.98%) MS Excel
3 7 (5.34%) MS PowerPoint
4 6 (4.58%) MS Office
4 6 (4.58%) SPSS
5 4 (3.05%) Acrobat
5 4 (3.05%) Fireworks
5 4 (3.05%) Final Cut Pro
6 1 (0.76%) PowerPivot
6 1 (0.76%) FastStats
Business Applications
1 42 (32.06%) Google Analytics
2 13 (9.92%) WebTrends
3 7 (5.34%) Radian6
4 4 (3.05%) SiteCatalyst
Cloud Services
1 11 (8.40%) Microsoft Azure
2 10 (7.63%) SaaS
3 7 (5.34%) Amazon SQS
3 7 (5.34%) Amazon AWS
Communications & Networking
1 7 (5.34%) DNS
2 5 (3.82%) Broadband
3 2 (1.53%) Intranet
3 2 (1.53%) Firewall
Database & Business Intelligence
1 15 (11.45%) Big Data
2 11 (8.40%) Hadoop
3 10 (7.63%) MySQL
3 10 (7.63%) Data Mining
3 10 (7.63%) Relational Database
3 10 (7.63%) NoSQL
4 9 (6.87%) MongoDB
5 7 (5.34%) Amazon DynamoDB
5 7 (5.34%) RDBMS
5 7 (5.34%) BusinessObjects
6 5 (3.82%) SQL Server
7 3 (2.29%) QlikView
8 2 (1.53%) SQL Server Analysis Services
8 2 (1.53%) SQL Server 2008
8 2 (1.53%) SQL Server 2012
8 2 (1.53%) SQL Server Integration Services
8 2 (1.53%) Amazon Redshift
9 1 (0.76%) DB2
9 1 (0.76%) OLAP
9 1 (0.76%) Data Warehouse
Development Applications
1 6 (4.58%) Axure RP
2 4 (3.05%) Dreamweaver
2 4 (3.05%) Subversion
General
1 61 (46.56%) Marketing
2 23 (17.56%) Finance
3 14 (10.69%) Advertising
4 13 (9.92%) Retail
5 6 (4.58%) Law
6 5 (3.82%) Legal
6 5 (3.82%) Multimedia
7 4 (3.05%) Publishing
8 2 (1.53%) Billing
8 2 (1.53%) Back Office
8 2 (1.53%) Banking
9 1 (0.76%) Games
Job Titles
1 38 (29.01%) Analyst
2 26 (19.85%) Web Analyst
3 24 (18.32%) Developer
4 17 (12.98%) Web Manager
5 14 (10.69%) Web Developer
6 13 (9.92%) Web Analytics Manager
7 11 (8.40%) Insight Analyst
8 9 (6.87%) Front-End Developer
9 8 (6.11%) Junior
9 8 (6.11%) Data Analyst
10 7 (5.34%) Solutions Architect
10 7 (5.34%) Architect
10 7 (5.34%) Digital Architect
10 7 (5.34%) Digital Solutions Architect
11 5 (3.82%) Web Analytics Analyst
11 5 (3.82%) Front-End Web Developer
11 5 (3.82%) UX Designer
11 5 (3.82%) Designer
11 5 (3.82%) Project Manager
11 5 (3.82%) Lead Designer
Libraries, Frameworks & Software Standards
1 39 (29.77%) HTML
2 30 (22.90%) CSS
3 27 (20.61%) jQuery
4 19 (14.50%) Flash
5 13 (9.92%) .NET
5 13 (9.92%) HTML5
5 13 (9.92%) CSS3
5 13 (9.92%) LESS
6 11 (8.40%) XML
7 10 (7.63%) Spring
8 9 (6.87%) XHTML
9 8 (6.11%) WebCenter
10 7 (5.34%) AngularJS
10 7 (5.34%) Apache Camel
10 7 (5.34%) Reactive Extensions
10 7 (5.34%) Task Parallel Library
10 7 (5.34%) REST
10 7 (5.34%) Apache CXF
10 7 (5.34%) RESTful
10 7 (5.34%) MSMQ
Miscellaneous
1 41 (31.30%) User Experience
2 25 (19.08%) Analytical Skills
3 14 (10.69%) Mathematics
4 13 (9.92%) W3C
4 13 (9.92%) Open Source
5 8 (6.11%) Social Media
6 7 (5.34%) Statistics
7 4 (3.05%) Visualisation
7 4 (3.05%) Management Information System
7 4 (3.05%) Computer Science
8 3 (2.29%) Digital Media
8 3 (2.29%) Performance Metrics
9 2 (1.53%) Mobile App
9 2 (1.53%) Algorithms
9 2 (1.53%) GIS
10 1 (0.76%) Economics
10 1 (0.76%) Data Extraction
10 1 (0.76%) Data Integration
10 1 (0.76%) Enterprise Software
10 1 (0.76%) Mobile Banking
Operating Systems
1 10 (7.63%) Windows
2 8 (6.11%) Android
2 8 (6.11%) Apple iOS
3 7 (5.34%) Linux
4 1 (0.76%) UNIX
4 1 (0.76%) AIX
Processes & Methodologies
1 131 (100.00%) Analytics
2 41 (31.30%) E-Commerce
3 36 (27.48%) SEO
4 34 (25.95%) CRM
5 28 (21.37%) Data Analysis
6 27 (20.61%) Agile Software Development
6 27 (20.61%) Content Management
7 14 (10.69%) Pay per click
8 11 (8.40%) Business Intelligence
8 11 (8.40%) Digital Marketing
8 11 (8.40%) Data Analytics
9 10 (7.63%) Web Marketing
9 10 (7.63%) TDD
9 10 (7.63%) Web Design
10 9 (6.87%) ETL
10 9 (6.87%) Campaign Management
11 8 (6.11%) B2B
11 8 (6.11%) Project Management
11 8 (6.11%) Market Research
11 8 (6.11%) Big Data Analytics
Programming Languages
1 42 (32.06%) JavaScript
2 22 (16.79%) SQL
3 21 (16.03%) Java
4 13 (9.92%) PHP
5 11 (8.40%) C#
6 10 (7.63%) Scala
7 8 (6.11%) F#
7 8 (6.11%) Python
8 7 (5.34%) Ruby
8 7 (5.34%) PowerShell
9 5 (3.82%) R
10 2 (1.53%) C
11 1 (0.76%) Perl
11 1 (0.76%) PL/SQL
11 1 (0.76%) VBA
11 1 (0.76%) Shell Script
Qualifications
1 11 (8.40%) Degree
2 2 (1.53%) VCP4
2 2 (1.53%) PMP
2 2 (1.53%) PMI Certification
3 1 (0.76%) MBA
3 1 (0.76%) APMP
Quality Assurance & Compliance
1 13 (9.92%) WCAG
2 6 (4.58%) QA
3 1 (0.76%) PMBOK
Vendors
1 49 (37.40%) Google
2 36 (27.48%) Omniture
3 26 (19.85%) Adobe
4 18 (13.74%) Oracle
5 13 (9.92%) Interwoven
5 13 (9.92%) Facebook
6 10 (7.63%) ClickTale
6 10 (7.63%) Microsoft
6 10 (7.63%) Salesforce.com
7 9 (6.87%) Tealeaf
8 8 (6.11%) FatWire
8 8 (6.11%) Siebel
9 7 (5.34%) Business Objects
9 7 (5.34%) SAP
9 7 (5.34%) DoubleClick
9 7 (5.34%) MicroStrategy
9 7 (5.34%) Twitter
9 7 (5.34%) Sysomos
9 7 (5.34%) Akamai
9 7 (5.34%) Eloqua
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