The table below looks at the statistics for WebTrends skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
WebTrends
Rank 270 305 341
Rank change year-on-year
+35 +36
Permanent jobs citing WebTrends 1 14 12
As % of all permanent IT jobs located in the City of London 0.014% 0.13% 0.096%
As % of the Business Applications category 0.24% 1.53% 1.10%
Number of salaries quoted 1 11 5
Average salary £52,500 £55,000 £42,500
Average salary % change year-on-year
-4.54% +29.41%
UK excluding London average salary £37,500 £35,000 £37,705
% change year-on-year
+7.14% -7.17%
WebTrends
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
424 918 1090
As % of all permanent IT jobs located in the City of London 6.02% 8.71% 8.73%
Number of salaries quoted 357 805 930
Average salary £64,500 £62,500 £57,500
Average salary % change year-on-year
+3.20% +8.69%
90% offered a salary of more than £42,000 £45,000 £40,000
10% offered a salary of more than £85,000 £77,500 £77,500
UK excluding London average salary £49,000 £50,000 £50,000
% change year-on-year
-2.00% -

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the City of London region.

WebTrends Salary Trend in the City of London

WebTrends
Top 30 Related IT Skills in the City of London

For the 6 months to 29 April 2016, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 2 (66.67%) E-Commerce
1 2 (66.67%) Finance
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Optimizely
2 1 (33.33%) Retail
2 1 (33.33%) Web Analytics
2 1 (33.33%) MS PowerPoint
2 1 (33.33%) Omniture
2 1 (33.33%) Google
2 1 (33.33%) Pay per click
2 1 (33.33%) Marketing
2 1 (33.33%) Degree
2 1 (33.33%) Google Analytics
2 1 (33.33%) Performance Management
2 1 (33.33%) Mac OS
2 1 (33.33%) Multivariate Testing
2 1 (33.33%) Maxymiser
2 1 (33.33%) Continuous Improvement
2 1 (33.33%) Analytics
2 1 (33.33%) Performance Monitoring
2 1 (33.33%) Adobe
2 1 (33.33%) Internet
2 1 (33.33%) SEO
2 1 (33.33%) C#
2 1 (33.33%) HTML
2 1 (33.33%) PHP
2 1 (33.33%) MS Office
2 1 (33.33%) XML
2 1 (33.33%) Unix
2 1 (33.33%) Windows

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 29 April 2016, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Applications
1 1 (33.33%) MS Excel
1 1 (33.33%) MS Office
1 1 (33.33%) MS PowerPoint
Cloud Services
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) Internet
General
1 2 (66.67%) Finance
2 1 (33.33%) Marketing
2 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Consultant
1 1 (33.33%) E-Commerce Analyst
1 1 (33.33%) E-Commerce Web Analyst
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Senior Analyst
1 1 (33.33%) Senior E-Commerce Analyst
1 1 (33.33%) Senior Web Analyst
1 1 (33.33%) Senior Web Analytics Analyst
1 1 (33.33%) Support Consultant
1 1 (33.33%) Technical Consultant
1 1 (33.33%) Technical Customer Support
1 1 (33.33%) Technical Support Consultant
1 1 (33.33%) Web Analyst
1 1 (33.33%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) XML
Miscellaneous
1 2 (66.67%) Analytical Skills
Operating Systems
1 1 (33.33%) Mac OS
1 1 (33.33%) Unix
1 1 (33.33%) Windows
Processes & Methodologies
1 2 (66.67%) E-Commerce
2 1 (33.33%) Analytics
2 1 (33.33%) Continuous Improvement
2 1 (33.33%) Multivariate Testing
2 1 (33.33%) Pay per click
2 1 (33.33%) Performance Management
2 1 (33.33%) Performance Monitoring
2 1 (33.33%) SEO
2 1 (33.33%) Web Analytics
Programming Languages
1 1 (33.33%) C#
1 1 (33.33%) PHP
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) Maxymiser
1 1 (33.33%) Omniture
1 1 (33.33%) Optimizely