The table below looks at the statistics for WebTrends skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
WebTrends
Rank 298 312 317
Rank change year-on-year
+14 +5
Permanent jobs citing WebTrends 16 14 9
As % of all permanent IT jobs located in the City of London 0.15% 0.12% 0.078%
As % of the Business Applications category 1.89% 1.88% 1.26%
Number of salaries quoted 8 4 9
Average salary £35,750 £51,250 £52,500
Average salary % change year-on-year
-30.24% -2.38%
90% offered a salary of more than £34,000 £38,050 £29,100
10% offered a salary of more than £55,000 £55,000 £60,000
UK excluding London average salary £35,000 £30,000 £37,500
% change year-on-year
+16.66% -20.00%
WebTrends
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
846 744 716
As % of all permanent IT jobs located in the City of London 7.86% 6.42% 6.23%
Number of salaries quoted 754 619 652
Average salary £57,500 £62,500 £55,000
Average salary % change year-on-year
-8.00% +13.63%
90% offered a salary of more than £42,500 £40,000 £40,000
10% offered a salary of more than £77,500 £72,500 £85,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the City of London region.

WebTrends Salary Trend in the City of London

WebTrends
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing WebTrends across the City of London region over the 3 months to 24 December 2014.

WebTrends Salary Histogram in the City of London

WebTrends
Top 30 Related IT Skills in the City of London

For the 6 months to 24 December 2014, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 39 (100.00%) Google
1 39 (100.00%) Google Analytics
1 39 (100.00%) Analytics
2 26 (66.67%) Marketing
3 24 (61.54%) Omniture
3 24 (61.54%) Analytical Skills
4 21 (53.85%) MS PowerPoint
5 20 (51.28%) Advertising
6 19 (48.72%) Web Analytics
7 14 (35.90%) SEO
7 14 (35.90%) Pay per click
7 14 (35.90%) Social Media
8 11 (28.21%) MS Excel
8 11 (28.21%) Digital Marketing
9 10 (25.64%) Data Analysis
9 10 (25.64%) Customer Analysis
9 10 (25.64%) Market Research
9 10 (25.64%) ClickTale
9 10 (25.64%) Tealeaf
9 10 (25.64%) Hitwise
10 8 (20.51%) Degree
11 6 (15.38%) HTML
11 6 (15.38%) GCP
11 6 (15.38%) DoubleClick
11 6 (15.38%) Display Advertising
12 5 (12.82%) MS Office
12 5 (12.82%) Microsoft
12 5 (12.82%) French Language
12 5 (12.82%) Italian Language
12 5 (12.82%) Spanish Language

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 24 December 2014, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.56%) SAS
Applications
1 21 (53.85%) MS PowerPoint
2 11 (28.21%) MS Excel
3 5 (12.82%) MS Office
4 1 (2.56%) SPSS
Business Applications
1 39 (100.00%) Google Analytics
2 5 (12.82%) Radian6
Cloud Services
1 4 (10.26%) SaaS
Database & Business Intelligence
1 4 (10.26%) Big Data
General
1 26 (66.67%) Marketing
2 20 (51.28%) Advertising
3 5 (12.82%) French Language
3 5 (12.82%) Italian Language
3 5 (12.82%) Spanish Language
4 1 (2.56%) Publishing
4 1 (2.56%) Finance
Job Titles
1 19 (48.72%) Analyst
2 13 (33.33%) Web Analyst
3 8 (20.51%) Account Manager
3 8 (20.51%) PPC Specialist
3 8 (20.51%) PPC Manager
3 8 (20.51%) PPC Analyst
3 8 (20.51%) PPC Executive
4 5 (12.82%) Account Executive
4 5 (12.82%) Senior Account Executive
4 5 (12.82%) Senior Manager
4 5 (12.82%) Senior Account Manager
5 4 (10.26%) Marketing Manager
5 4 (10.26%) Senior Analyst
5 4 (10.26%) Senior Web Analyst
5 4 (10.26%) Online Marketing Manager
6 3 (7.69%) Market Analyst
7 2 (5.13%) Sales Engineer
7 2 (5.13%) Technical Account Manager
7 2 (5.13%) Technical Manager
8 1 (2.56%) Web Manager
Libraries, Frameworks & Software Standards
1 6 (15.38%) HTML
2 2 (5.13%) CSS
Miscellaneous
1 24 (61.54%) Analytical Skills
2 14 (35.90%) Social Media
3 5 (12.82%) Digital Media
3 5 (12.82%) User Experience
4 4 (10.26%) Psychology
4 4 (10.26%) Copywriting
Processes & Methodologies
1 39 (100.00%) Analytics
2 19 (48.72%) Web Analytics
3 14 (35.90%) Pay per click
3 14 (35.90%) SEO
4 11 (28.21%) Digital Marketing
5 10 (25.64%) Customer Analysis
5 10 (25.64%) Market Research
5 10 (25.64%) Data Analysis
6 6 (15.38%) Display Advertising
7 5 (12.82%) Test Strategy
8 4 (10.26%) Social Media Marketing
8 4 (10.26%) Online Marketing
8 4 (10.26%) Continuous Improvement
8 4 (10.26%) E-Commerce
9 2 (5.13%) Email Marketing
9 2 (5.13%) CRM
10 1 (2.56%) Time Management
10 1 (2.56%) Workflow Management
10 1 (2.56%) Project Management
10 1 (2.56%) Workflow
Programming Languages
1 2 (5.13%) JavaScript
2 1 (2.56%) SQL
2 1 (2.56%) R
Qualifications
1 8 (20.51%) Degree
Quality Assurance & Compliance
1 6 (15.38%) GCP
2 4 (10.26%) QA
Vendors
1 39 (100.00%) Google
2 24 (61.54%) Omniture
3 10 (25.64%) ClickTale
3 10 (25.64%) Tealeaf
3 10 (25.64%) Hitwise
4 6 (15.38%) DoubleClick
5 5 (12.82%) Microsoft
5 5 (12.82%) Facebook
6 4 (10.26%) Twitter
6 4 (10.26%) Coremetrics
6 4 (10.26%) Adobe
7 2 (5.13%) comScore