The table below looks at the statistics for WebTrends skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
WebTrends
Rank 306 297 308
Rank change year-on-year
-9 +11
Permanent jobs citing WebTrends 5 14 9
As % of all permanent IT jobs located in the City of London 0.049% 0.13% 0.083%
As % of the Business Applications category 0.65% 2.11% 1.29%
Number of salaries quoted 4 1 9
Average salary £46,250 £55,000 £55,000
Average salary % change year-on-year
-15.90% -
90% offered a salary of more than £35,750 £55,000 £29,100
10% offered a salary of more than £63,750 £55,000 £60,000
UK excluding London average salary £35,000 £32,500 £37,500
% change year-on-year
+7.69% -13.33%
WebTrends
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
774 662 698
As % of all permanent IT jobs located in the City of London 7.53% 6.29% 6.47%
Number of salaries quoted 686 546 624
Average salary £57,500 £62,500 £55,000
Average salary % change year-on-year
-8.00% +13.63%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £75,000 £75,000 £85,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the City of London region.

WebTrends Salary Trend in the City of London

WebTrends
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing WebTrends across the City of London region over the 3 months to 23 January 2015.

WebTrends Salary Histogram in the City of London

WebTrends
Top 30 Related IT Skills in the City of London

For the 6 months to 23 January 2015, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 29 (100.00%) Google
1 29 (100.00%) Google Analytics
1 29 (100.00%) Analytics
2 20 (68.97%) Omniture
3 19 (65.52%) Marketing
4 18 (62.07%) MS PowerPoint
5 17 (58.62%) Advertising
6 15 (51.72%) Web Analytics
6 15 (51.72%) Analytical Skills
7 11 (37.93%) MS Excel
8 8 (27.59%) SEO
8 8 (27.59%) Pay per click
8 8 (27.59%) Social Media
9 7 (24.14%) ClickTale
9 7 (24.14%) Tealeaf
9 7 (24.14%) Hitwise
9 7 (24.14%) Customer Analysis
9 7 (24.14%) Market Research
9 7 (24.14%) Digital Marketing
9 7 (24.14%) Data Analysis
10 6 (20.69%) DoubleClick
10 6 (20.69%) GCP
11 5 (17.24%) Degree
11 5 (17.24%) French Language
11 5 (17.24%) Italian Language
11 5 (17.24%) Spanish Language
11 5 (17.24%) Big Data
11 5 (17.24%) Test Strategy
11 5 (17.24%) Digital Media
12 4 (13.79%) Continuous Improvement

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 23 January 2015, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.45%) SAS
Applications
1 18 (62.07%) MS PowerPoint
2 11 (37.93%) MS Excel
3 2 (6.90%) MS Office
4 1 (3.45%) SPSS
Business Applications
1 29 (100.00%) Google Analytics
2 2 (6.90%) Radian6
Cloud Services
1 3 (10.34%) SaaS
Database & Business Intelligence
1 5 (17.24%) Big Data
General
1 19 (65.52%) Marketing
2 17 (58.62%) Advertising
3 5 (17.24%) French Language
3 5 (17.24%) Italian Language
3 5 (17.24%) Spanish Language
4 1 (3.45%) Publishing
4 1 (3.45%) Retail
4 1 (3.45%) Finance
Job Titles
1 13 (44.83%) Analyst
1 13 (44.83%) Web Analyst
2 6 (20.69%) Account Manager
3 5 (17.24%) Senior Manager
3 5 (17.24%) PPC Specialist
3 5 (17.24%) Account Executive
3 5 (17.24%) Senior Account Executive
3 5 (17.24%) Senior Account Manager
3 5 (17.24%) PPC Manager
3 5 (17.24%) PPC Analyst
3 5 (17.24%) PPC Executive
4 4 (13.79%) Senior Web Analyst
4 4 (13.79%) Senior Analyst
5 3 (10.34%) Market Analyst
5 3 (10.34%) Sales Engineer
6 1 (3.45%) Web Analytics Manager
6 1 (3.45%) Web Manager
6 1 (3.45%) Online Marketing Manager
6 1 (3.45%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (3.45%) HTML
Miscellaneous
1 15 (51.72%) Analytical Skills
2 8 (27.59%) Social Media
3 5 (17.24%) Digital Media
4 4 (13.79%) Psychology
5 2 (6.90%) User Experience
6 1 (3.45%) Copywriting
Processes & Methodologies
1 29 (100.00%) Analytics
2 15 (51.72%) Web Analytics
3 8 (27.59%) Pay per click
3 8 (27.59%) SEO
4 7 (24.14%) Data Analysis
4 7 (24.14%) Digital Marketing
4 7 (24.14%) Customer Analysis
4 7 (24.14%) Market Research
5 5 (17.24%) Test Strategy
6 4 (13.79%) Continuous Improvement
7 3 (10.34%) Display Advertising
7 3 (10.34%) E-Commerce
8 1 (3.45%) Project Management
8 1 (3.45%) Workflow
8 1 (3.45%) Workflow Management
8 1 (3.45%) Social Media Marketing
8 1 (3.45%) People Management
8 1 (3.45%) Online Marketing
8 1 (3.45%) Time Management
Programming Languages
1 1 (3.45%) SQL
1 1 (3.45%) R
Qualifications
1 5 (17.24%) Degree
Quality Assurance & Compliance
1 6 (20.69%) GCP
2 4 (13.79%) QA
Vendors
1 29 (100.00%) Google
2 20 (68.97%) Omniture
3 7 (24.14%) ClickTale
3 7 (24.14%) Tealeaf
3 7 (24.14%) Hitwise
4 6 (20.69%) DoubleClick
5 4 (13.79%) Adobe
6 3 (10.34%) comScore
6 3 (10.34%) Coremetrics
7 2 (6.90%) Facebook
7 2 (6.90%) Microsoft
8 1 (3.45%) Twitter
City of London
Capita - ITPS
Salary: £50000 - £60000 per annum + Bonus & Benefits
Posted: 4 days ago
City, London
Bonobo
Posted: 11 days ago