The table below looks at the statistics for WebTrends skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
WebTrends
Rank 291 321 322
Rank change year-on-year
+30 +1
Permanent jobs citing WebTrends 23 13 10
As % of all permanent IT jobs located in the City of London 0.21% 0.11% 0.083%
As % of the Business Applications category 2.43% 1.57% 1.31%
Number of salaries quoted 7 8 10
Average salary £34,000 £48,750 £40,000
Average salary % change year-on-year
-30.25% +21.87%
90% offered a salary of more than £32,400 £34,700 £35,900
10% offered a salary of more than £51,700 £51,500 £48,250
UK excluding London average salary £36,500 £30,000 £37,500
% change year-on-year
+21.66% -20.00%
WebTrends
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
946 827 765
As % of all permanent IT jobs located in the City of London 8.51% 6.80% 6.38%
Number of salaries quoted 811 723 710
Average salary £58,500 £65,000 £57,500
Average salary % change year-on-year
-10.00% +13.04%
90% offered a salary of more than £45,000 £40,000 £40,000
10% offered a salary of more than £75,000 £77,500 £87,500
UK excluding London average salary £50,000 £50,000 £49,000
% change year-on-year
- +2.04%

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the City of London region.

WebTrends Salary Trend in the City of London

WebTrends
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing WebTrends across the City of London region over the 3 months to 24 October 2014.

WebTrends Salary Histogram in the City of London

WebTrends
Top 30 Related IT Skills in the City of London

For the 6 months to 24 October 2014, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 50 (98.04%) Analytics
2 46 (90.20%) Google Analytics
2 46 (90.20%) Google
3 30 (58.82%) Marketing
4 28 (54.90%) Advertising
5 27 (52.94%) Analytical Skills
6 22 (43.14%) Omniture
7 20 (39.22%) Web Analytics
7 20 (39.22%) MS PowerPoint
8 19 (37.25%) Social Media
9 16 (31.37%) Pay per click
9 16 (31.37%) SEO
10 12 (23.53%) Digital Marketing
11 10 (19.61%) Customer Analysis
11 10 (19.61%) Market Research
11 10 (19.61%) ClickTale
11 10 (19.61%) Tealeaf
11 10 (19.61%) Hitwise
11 10 (19.61%) MS Excel
11 10 (19.61%) Microsoft
11 10 (19.61%) Adobe
11 10 (19.61%) Data Analysis
12 8 (15.69%) Degree
12 8 (15.69%) MS Office
12 8 (15.69%) Finance
13 7 (13.73%) User Experience
13 7 (13.73%) Twitter
13 7 (13.73%) Display Advertising
13 7 (13.73%) HTML
13 7 (13.73%) QA

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 24 October 2014, IT jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.88%) IBM Notes
2 2 (3.92%) SharePoint
2 2 (3.92%) WorkSite
3 1 (1.96%) SAS
Applications
1 20 (39.22%) MS PowerPoint
2 10 (19.61%) MS Excel
3 8 (15.69%) MS Office
4 1 (1.96%) Photoshop
4 1 (1.96%) SPSS
Business Applications
1 46 (90.20%) Google Analytics
Cloud Services
1 3 (5.88%) SaaS
Communications & Networking
1 2 (3.92%) Intranet
1 2 (3.92%) Extranet
Database & Business Intelligence
1 4 (7.84%) Big Data
2 3 (5.88%) QlikView
3 2 (3.92%) IDOL
General
1 30 (58.82%) Marketing
2 28 (54.90%) Advertising
3 8 (15.69%) Finance
4 5 (9.80%) Italian Language
4 5 (9.80%) Spanish Language
4 5 (9.80%) French Language
5 3 (5.88%) Publishing
5 3 (5.88%) Games
6 2 (3.92%) Banking
6 2 (3.92%) Danish Language
7 1 (1.96%) German Language
Job Titles
1 27 (52.94%) Analyst
2 19 (37.25%) Web Analyst
3 8 (15.69%) PPC Specialist
3 8 (15.69%) PPC Manager
3 8 (15.69%) PPC Analyst
3 8 (15.69%) PPC Executive
4 7 (13.73%) Account Manager
5 6 (11.76%) MI Analyst
6 5 (9.80%) Account Executive
6 5 (9.80%) Senior Account Executive
6 5 (9.80%) Senior Manager
6 5 (9.80%) Senior Account Manager
7 4 (7.84%) Marketing Manager
7 4 (7.84%) Senior Analyst
7 4 (7.84%) Senior Web Analyst
7 4 (7.84%) Online Marketing Manager
8 3 (5.88%) Campaign Analyst
8 3 (5.88%) Market Analyst
9 2 (3.92%) Technical Specialist
9 2 (3.92%) Technical Account Manager
Libraries, Frameworks & Software Standards
1 7 (13.73%) HTML
2 3 (5.88%) CSS
Miscellaneous
1 27 (52.94%) Analytical Skills
2 19 (37.25%) Social Media
3 7 (13.73%) User Experience
4 5 (9.80%) Digital Media
5 4 (7.84%) Psychology
5 4 (7.84%) Copywriting
6 3 (5.88%) Blog
6 3 (5.88%) Online Games
7 2 (3.92%) New Media
7 2 (3.92%) Blackberry
7 2 (3.92%) Management Information System
Processes & Methodologies
1 50 (98.04%) Analytics
2 20 (39.22%) Web Analytics
3 16 (31.37%) Pay per click
3 16 (31.37%) SEO
4 12 (23.53%) Digital Marketing
5 10 (19.61%) Data Analysis
5 10 (19.61%) Customer Analysis
5 10 (19.61%) Market Research
6 7 (13.73%) Display Advertising
7 6 (11.76%) Online Marketing
8 5 (9.80%) Test Strategy
9 4 (7.84%) Social Media Marketing
9 4 (7.84%) Continuous Improvement
9 4 (7.84%) CRM
10 3 (5.88%) E-Commerce
10 3 (5.88%) Email Marketing
11 2 (3.92%) ITIL
11 2 (3.92%) Change Control
11 2 (3.92%) Project Management
11 2 (3.92%) Information Management
Programming Languages
1 3 (5.88%) SQL
2 2 (3.92%) JavaScript
3 1 (1.96%) R
Qualifications
1 8 (15.69%) Degree
Quality Assurance & Compliance
1 7 (13.73%) QA
2 5 (9.80%) GCP
Systems Management
1 2 (3.92%) BMC PATROL
Vendors
1 46 (90.20%) Google
2 22 (43.14%) Omniture
3 10 (19.61%) Microsoft
3 10 (19.61%) Adobe
3 10 (19.61%) ClickTale
3 10 (19.61%) Tealeaf
3 10 (19.61%) Hitwise
4 7 (13.73%) Twitter
5 5 (9.80%) DoubleClick
6 4 (7.84%) Facebook
7 3 (5.88%) Lotus
7 3 (5.88%) Coremetrics
8 2 (3.92%) Interwoven
9 1 (1.96%) comScore
City, London
Initi8 Recruitment
Salary: £45000 - £54000 Per Annum 20% bonus + benefits (healthcare,
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £45000 - £60000 per annum
Posted: 16 days ago