The first table below looks at the demand for knowledge and experience of Yahoo! products and/or services in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Yahoo! over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the City of London region.

The figures below represent the IT job market in general and are NOT representative of salaries within Yahoo!.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Yahoo!
Rank 291 309 307
Rank change year-on-year
+18 -2
Permanent jobs citing Yahoo! 26 14 15
As % of all permanent IT jobs located in the City of London 0.223% 0.107% 0.099%
As % of the Vendors category 0.486% 0.229% 0.230%
Number of salaries quoted 11 14 14
Average salary £55,000 £57,500 £35,000
Average salary % change year-on-year
-4.34% +64.28%
90% offered a salary of more than £31,000 £40,750 £30,000
10% offered a salary of more than £62,500 £80,000 £75,000
UK excluding London average salary £37,500 £27,500 £28,000
% change year-on-year
+36.36% -1.78%
All Vendors
City of London
Permanent IT job ads with a match in the
Vendors category
5355 6107 6522
As % of all permanent IT jobs located in the City of London 46.03% 46.52% 43.23%
Number of salaries quoted 4598 5572 5861
Average salary £52,500 £55,000 £57,500
Average salary % change year-on-year
-4.54% -4.34%
90% offered a salary of more than £35,000 £34,000 £35,000
10% offered a salary of more than £75,000 £82,500 £80,000
UK excluding London average salary £40,000 £40,000 £40,000
Yahoo!
London

Yahoo!
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Yahoo! across the City of London region as a proportion of the total demand within the Vendors category.

City of London Yahoo! Jobs Demand Trend

Yahoo!
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Yahoo! across the City of London region.

City of London Yahoo! Salary Trend

Yahoo!
Salary Histogram

This chart provides a salary histogram for IT jobs citing Yahoo! across the City of London region over the 3 months to 20 May 2013.

City of London Yahoo! Salary Histogram

Yahoo!
Top 30 Related IT Skills

For the 6 months to 20 May 2013, IT jobs across the City of London region citing Yahoo! also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Yahoo!.

1 24 (88.89%) Google
2 20 (74.07%) Marketing
3 19 (70.37%) Pay per click
3 19 (70.37%) SEO
4 15 (55.56%) E-Commerce
5 14 (51.85%) Microsoft
6 13 (48.15%) Online Marketing
7 12 (44.44%) Google Analytics
7 12 (44.44%) MS Excel
7 12 (44.44%) Analytics
8 10 (37.04%) Retail
9 7 (25.93%) Internet
9 7 (25.93%) MS Office
10 6 (22.22%) Advertising
10 6 (22.22%) Computer Science
10 6 (22.22%) Ruby on Rails
10 6 (22.22%) Ruby
10 6 (22.22%) Web Analytics
10 6 (22.22%) Search Engine Marketing
10 6 (22.22%) NoSQL
11 4 (14.81%) MongoDB
11 4 (14.81%) Git (software)
11 4 (14.81%) Product Management
11 4 (14.81%) Software Engineering
11 4 (14.81%) Agile Software Development
11 4 (14.81%) Finance
11 4 (14.81%) CSS
11 4 (14.81%) JavaScript
12 3 (11.11%) Degree
12 3 (11.11%) Internet Marketing

Yahoo!
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT jobs across the City of London region citing Yahoo! also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Yahoo!. Up to 20 skills are shown per category.

Application Development
1 6 (22.22%) Ruby on Rails
2 4 (14.81%) CSS
3 3 (11.11%) jQuery
3 3 (11.11%) Node.js
4 2 (7.407%) RESTful
4 2 (7.407%) script.aculo.us
4 2 (7.407%) Web Services
5 1 (3.704%) DOM
5 1 (3.704%) LAMP
5 1 (3.704%) HTML
5 1 (3.704%) .NET
5 1 (3.704%) ASP
5 1 (3.704%) COM
5 1 (3.704%) HTML5
5 1 (3.704%) CSS3
5 1 (3.704%) Backbone.js
5 1 (3.704%) Mustache
Application Platforms
1 1 (3.704%) CMS
Applications
1 12 (44.44%) MS Excel
2 7 (25.93%) MS Office
3 1 (3.704%) Photoshop
3 1 (3.704%) Fireworks
Business Applications
1 12 (44.44%) Google Analytics
Communications & Networking
1 7 (25.93%) Internet
2 1 (3.704%) HTTP
Database & Business Intelligence
1 6 (22.22%) NoSQL
2 4 (14.81%) MongoDB
3 2 (7.407%) Hadoop
4 1 (3.704%) Big Data
Development Applications
1 4 (14.81%) Git (software)
General
1 20 (74.07%) Marketing
2 10 (37.04%) Retail
3 6 (22.22%) Advertising
4 4 (14.81%) Finance
5 1 (3.704%) Games
Job Titles
1 10 (37.04%) PPC Specialist
1 10 (37.04%) PPC Manager
1 10 (37.04%) PPC Analyst
1 10 (37.04%) PPC Executive
2 8 (29.63%) Search Manager
3 4 (14.81%) Account Manager
3 4 (14.81%) Software Engineer
4 3 (11.11%) Developer
4 3 (11.11%) Senior Account Manager
4 3 (11.11%) Senior Manager
4 3 (11.11%) SEO Specialist
5 2 (7.407%) Account Director
5 2 (7.407%) Ruby on Rails Developer
6 1 (3.704%) Front-End Developer
6 1 (3.704%) Senior Ruby on Rails Developer
6 1 (3.704%) User Experience Consultant
6 1 (3.704%) Senior Developer
6 1 (3.704%) Marketing Manager
6 1 (3.704%) JavaScript Developer
6 1 (3.704%) Consultant
Miscellaneous
1 6 (22.22%) Computer Science
2 3 (11.11%) Social Media
3 2 (7.407%) Digital Media
4 1 (3.704%) New Media
4 1 (3.704%) SaaS
4 1 (3.704%) W3C
4 1 (3.704%) BBC
Processes & Methodologies
1 19 (70.37%) SEO
1 19 (70.37%) Pay per click
2 15 (55.56%) E-Commerce
3 13 (48.15%) Online Marketing
4 12 (44.44%) Analytics
5 6 (22.22%) Web Analytics
5 6 (22.22%) Search Engine Marketing
6 4 (14.81%) Product Management
6 4 (14.81%) Agile Software Development
6 4 (14.81%) Software Engineering
7 3 (11.11%) Internet Marketing
8 2 (7.407%) Email Marketing
8 2 (7.407%) Project Management
8 2 (7.407%) MVC
9 1 (3.704%) B2B
9 1 (3.704%) B2C
9 1 (3.704%) Business Development
9 1 (3.704%) Digital Marketing
9 1 (3.704%) Information Architecture
Programming Languages
1 6 (22.22%) Ruby
2 4 (14.81%) JavaScript
3 1 (3.704%) Java
Qualifications
1 3 (11.11%) Degree
Quality Assurance & Compliance
1 1 (3.704%) WAI
Vendors
1 24 (88.89%) Google
2 14 (51.85%) Microsoft
3 2 (7.407%) Omniture
3 2 (7.407%) Coremetrics
4 1 (3.704%) hybris
4 1 (3.704%) Facebook
4 1 (3.704%) Adobe