The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 70 - 61
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 5 0 2
As % of all permanent IT jobs located in Coventry 0.61% - 0.36%
As % of the Cloud Services category 7.69% - 16.67%
Number of salaries quoted 5 0 2
Average salary £23,500 - £29,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Coventry region.

Cloud Services Category
Coventry
Permanent IT job ads with a match in the
Cloud Services category
65 14 12
As % of all permanent IT jobs located in Coventry 7.97% 2.37% 2.14%
Number of salaries quoted 48 12 9
Average salary £39,500 £40,500 £45,000
Average salary % change year-on-year
-2.46% -10.00%
90% offered a salary of more than £26,700 £38,500 £23,900
10% offered a salary of more than £57,500 £54,500 £70,000
UK excluding London average salary £45,000 £45,000 £44,500
% change year-on-year
- +1.12%

Google Analytics
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Coventry region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Coventry

Google Analytics
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Coventry region.

Google Analytics Salary Trend in Coventry

Google Analytics
Top 30 Related IT Skills in Coventry

For the 6 months to 28 August 2015, IT jobs across the Coventry region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 17 (80.95%) Marketing
3 16 (76.19%) Degree
3 16 (76.19%) User Experience
4 13 (61.90%) Pay per click
5 12 (57.14%) Content Management
5 12 (57.14%) Management Information System
5 12 (57.14%) E-Commerce
5 12 (57.14%) Change Control
6 9 (42.86%) Digital Marketing
6 9 (42.86%) Analytical Skills
6 9 (42.86%) Microsoft
6 9 (42.86%) MS Excel
7 8 (38.10%) Regression Testing
7 8 (38.10%) SEO
7 8 (38.10%) CMS
7 8 (38.10%) Scrum
7 8 (38.10%) Penetration Testing
7 8 (38.10%) Project Management
7 8 (38.10%) PRINCE2
7 8 (38.10%) Agile Software Development
7 8 (38.10%) Risk Analysis
7 8 (38.10%) Multivariate Testing
8 5 (23.81%) Campaign Management
9 4 (19.05%) Copywriting
9 4 (19.05%) jQuery
9 4 (19.05%) Spreadsheet
9 4 (19.05%) SQL Server 2008
9 4 (19.05%) ASP.NET Web Forms

Google Analytics
Top Related IT Skills in Coventry by Category

For the 6 months to 28 August 2015, IT jobs across the Coventry region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (38.10%) CMS
2 4 (19.05%) IIS
Applications
1 9 (42.86%) MS Excel
2 4 (19.05%) Spreadsheet
2 4 (19.05%) Photoshop
Communications & Networking
1 4 (19.05%) SSL
Database & Business Intelligence
1 4 (19.05%) SQL Server
1 4 (19.05%) SQL Server 2008
Development Applications
1 4 (19.05%) Visual Studio
General
1 17 (80.95%) Marketing
2 4 (19.05%) Back Office
Job Titles
1 5 (23.81%) PPC Specialist
1 5 (23.81%) PPC Manager
1 5 (23.81%) PPC Analyst
1 5 (23.81%) PPC Executive
2 4 (19.05%) Digital Marketing Executive
2 4 (19.05%) Marketing Executive
2 4 (19.05%) Junior
2 4 (19.05%) Developer
2 4 (19.05%) Junior Developer
Libraries, Frameworks & Software Standards
1 4 (19.05%) HTML
1 4 (19.05%) .NET
1 4 (19.05%) ASP.NET
1 4 (19.05%) CSS
1 4 (19.05%) Web Services
1 4 (19.05%) XML
1 4 (19.05%) XHTML
1 4 (19.05%) jQuery
1 4 (19.05%) ASP.NET Web Forms
Miscellaneous
1 16 (76.19%) User Experience
2 12 (57.14%) Management Information System
3 9 (42.86%) Analytical Skills
4 4 (19.05%) W3C
4 4 (19.05%) Copywriting
4 4 (19.05%) Social Media
4 4 (19.05%) Digital Media
Processes & Methodologies
1 21 (100.00%) Analytics
2 13 (61.90%) Pay per click
3 12 (57.14%) E-Commerce
3 12 (57.14%) Content Management
3 12 (57.14%) Change Control
4 9 (42.86%) Digital Marketing
5 8 (38.10%) Multivariate Testing
5 8 (38.10%) PRINCE2
5 8 (38.10%) Risk Analysis
5 8 (38.10%) SEO
5 8 (38.10%) Scrum
5 8 (38.10%) Agile Software Development
5 8 (38.10%) Penetration Testing
5 8 (38.10%) Project Management
5 8 (38.10%) Regression Testing
6 5 (23.81%) Campaign Management
7 4 (19.05%) MVC
7 4 (19.05%) Competitor Analysis
7 4 (19.05%) Web Analytics
7 4 (19.05%) Web Development
Programming Languages
1 4 (19.05%) C#
1 4 (19.05%) JavaScript
1 4 (19.05%) SQL
1 4 (19.05%) T-SQL
1 4 (19.05%) VB
Qualifications
1 16 (76.19%) Degree
Vendors
1 21 (100.00%) Google
2 9 (42.86%) Microsoft
3 4 (19.05%) Adobe