The table below looks at the statistics for SEO skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 66 60 58
Rank change year-on-year
-6 -2
Permanent jobs citing SEO 8 5 1
As % of all permanent IT jobs located in Coventry 1.00% 0.85% 0.18%
As % of the Processes & Methodologies category 1.13% 1.08% 0.25%
Number of salaries quoted 8 5 1
Average salary £25,000 £25,000 £23,500
Average salary % change year-on-year
- +6.38%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
708 464 396
As % of all permanent IT jobs located in Coventry 88.28% 78.91% 72.53%
Number of salaries quoted 553 391 307
Average salary £45,000 £47,500 £40,000
Average salary % change year-on-year
-5.26% +18.75%
90% offered a salary of more than £30,000 £31,500 £29,500
10% offered a salary of more than £60,000 £57,500 £67,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Coventry region.

SEO Salary Trend in Coventry

SEO
Top 30 Related IT Skills in Coventry

For the 6 months to 3 September 2015, IT jobs across the Coventry region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (82.61%) Degree
2 15 (65.22%) HTML
2 15 (65.22%) CSS
2 15 (65.22%) MVC
2 15 (65.22%) jQuery
2 15 (65.22%) Social Media
3 12 (52.17%) Analytics
3 12 (52.17%) Google
3 12 (52.17%) Pay per click
4 11 (47.83%) Computer Science
4 11 (47.83%) Software Engineering
4 11 (47.83%) Web Design
4 11 (47.83%) Agile Software Development
4 11 (47.83%) PHP
4 11 (47.83%) MySQL
4 11 (47.83%) Linux
4 11 (47.83%) OO
4 11 (47.83%) Twitter Bootstrap
4 11 (47.83%) Waterfall
4 11 (47.83%) Laravel
4 11 (47.83%) CakePHP
4 11 (47.83%) Git (software)
4 11 (47.83%) HTML5
4 11 (47.83%) Responsive Web Design
5 8 (34.78%) Google Analytics
5 8 (34.78%) User Experience
6 4 (17.39%) Analytical Skills
6 4 (17.39%) ASP.NET Web Forms
6 4 (17.39%) Change Control
6 4 (17.39%) Digital Media

SEO
Top Related IT Skills in Coventry by Category

For the 6 months to 3 September 2015, IT jobs across the Coventry region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (17.39%) IIS
Applications
1 4 (17.39%) Photoshop
1 4 (17.39%) MS Excel
1 4 (17.39%) Spreadsheet
Cloud Services
1 8 (34.78%) Google Analytics
Communications & Networking
1 4 (17.39%) SSL
Database & Business Intelligence
1 11 (47.83%) MySQL
2 4 (17.39%) SQL Server
2 4 (17.39%) SQL Server 2008
Development Applications
1 11 (47.83%) Git (software)
2 4 (17.39%) Visual Studio
General
1 4 (17.39%) Back Office
1 4 (17.39%) Marketing
Job Titles
1 15 (65.22%) Developer
2 11 (47.83%) PHP Developer
3 4 (17.39%) Junior
3 4 (17.39%) Junior Developer
Libraries, Frameworks & Software Standards
1 15 (65.22%) CSS
1 15 (65.22%) jQuery
1 15 (65.22%) HTML
2 11 (47.83%) CakePHP
2 11 (47.83%) HTML5
2 11 (47.83%) Laravel
2 11 (47.83%) Twitter Bootstrap
3 4 (17.39%) ASP.NET Web Forms
3 4 (17.39%) Web Services
3 4 (17.39%) XML
3 4 (17.39%) XHTML
3 4 (17.39%) .NET
3 4 (17.39%) ASP.NET
Miscellaneous
1 15 (65.22%) Social Media
2 11 (47.83%) Computer Science
3 8 (34.78%) User Experience
4 4 (17.39%) Analytical Skills
4 4 (17.39%) Digital Media
4 4 (17.39%) Copywriting
4 4 (17.39%) W3C
4 4 (17.39%) Management Information System
Operating Systems
1 11 (47.83%) Linux
Processes & Methodologies
1 15 (65.22%) MVC
2 12 (52.17%) Pay per click
2 12 (52.17%) Analytics
3 11 (47.83%) Responsive Web Design
3 11 (47.83%) Waterfall
3 11 (47.83%) Web Design
3 11 (47.83%) Agile Software Development
3 11 (47.83%) OO
3 11 (47.83%) Software Engineering
4 4 (17.39%) Competitor Analysis
4 4 (17.39%) Web Analytics
4 4 (17.39%) E-Commerce
4 4 (17.39%) Content Management
4 4 (17.39%) Change Control
4 4 (17.39%) Web Development
4 4 (17.39%) Digital Marketing
4 4 (17.39%) Online Marketing
Programming Languages
1 11 (47.83%) PHP
2 4 (17.39%) SQL
2 4 (17.39%) T-SQL
2 4 (17.39%) VB
2 4 (17.39%) C#
2 4 (17.39%) JavaScript
Qualifications
1 19 (82.61%) Degree
Vendors
1 12 (52.17%) Google
2 4 (17.39%) Microsoft
2 4 (17.39%) Adobe