The table below looks at the statistics for SEO skills in IT jobs advertised for the Coventry region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 71 60 58
Rank change year-on-year
-11 -2
Permanent jobs citing SEO 1 17 3
As % of all permanent IT jobs located in Coventry 0.14% 2.14% 0.54%
As % of the Processes & Methodologies category 0.17% 2.68% 0.61%
Number of salaries quoted 1 17 3
Median salary £27,500 £22,000 £38,000
Median salary % change year-on-year
+25.00% -42.10%
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
577 634 489
As % of all permanent IT jobs located in Coventry 82.08% 79.85% 88.11%
Number of salaries quoted 475 512 397
Median salary £44,000 £45,000 £44,000
Median salary % change year-on-year
-2.22% +2.27%
90% offered a salary of more than £30,000 £22,000 £30,000
10% offered a salary of more than £57,500 £57,500 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Coventry

The demand trend of job ads across the Coventry region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Coventry region.

SEO Salary Trend in Coventry

SEO
Top 30 Related IT Skills in Coventry

For the 6 months to 6 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for SEO.

1 4 (80.00%) Google
2 3 (60.00%) Pay per click
2 3 (60.00%) Marketing
2 3 (60.00%) Google Analytics
2 3 (60.00%) HTML
2 3 (60.00%) JavaScript
2 3 (60.00%) Analytics
3 2 (40.00%) jQuery
3 2 (40.00%) User Experience
3 2 (40.00%) CSS
3 2 (40.00%) Microsoft
3 2 (40.00%) W3C
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Web Design
4 1 (20.00%) MVC
4 1 (20.00%) Advertising
4 1 (20.00%) Publishing
4 1 (20.00%) CMS
4 1 (20.00%) OpenText
4 1 (20.00%) RedDot
4 1 (20.00%) Data Analysis
4 1 (20.00%) Smartphone
4 1 (20.00%) Email Marketing
4 1 (20.00%) Web Development
4 1 (20.00%) Graphic Design
4 1 (20.00%) Project Management
4 1 (20.00%) Pegasus
4 1 (20.00%) Pegasus Opera
4 1 (20.00%) XML
4 1 (20.00%) Windows

SEO
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) IIS
Applications
1 1 (20.00%) MS Excel
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Pegasus Opera
Cloud Services
1 3 (60.00%) Google Analytics
2 1 (20.00%) AdWords
Database & Business Intelligence
1 1 (20.00%) MySQL
1 1 (20.00%) Relational Database
1 1 (20.00%) SQL Server
General
1 3 (60.00%) Marketing
2 1 (20.00%) Advertising
2 1 (20.00%) Publishing
Job Titles
1 2 (40.00%) Developer
2 1 (20.00%) Designer
2 1 (20.00%) Digital Designer
2 1 (20.00%) Digital Developer
2 1 (20.00%) Digital Executive
2 1 (20.00%) Digital Marketing Executive
2 1 (20.00%) Marketing Executive
2 1 (20.00%) PHP Developer
2 1 (20.00%) SEO Specialist
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
2 2 (40.00%) CSS
2 2 (40.00%) jQuery
3 1 (20.00%) .NET
3 1 (20.00%) ASP.NET
3 1 (20.00%) HTML5
3 1 (20.00%) XHTML
3 1 (20.00%) XML
Miscellaneous
1 2 (40.00%) User Experience
1 2 (40.00%) W3C
2 1 (20.00%) Algorithms
2 1 (20.00%) Graphic Design
2 1 (20.00%) Smartphone
Operating Systems
1 1 (20.00%) Windows
1 1 (20.00%) Windows 7
Processes & Methodologies
1 3 (60.00%) Analytics
1 3 (60.00%) Pay per click
2 2 (40.00%) Digital Marketing
2 2 (40.00%) Web Design
3 1 (20.00%) API Integration
3 1 (20.00%) B2C
3 1 (20.00%) Data Analysis
3 1 (20.00%) Email Marketing
3 1 (20.00%) Front End Development
3 1 (20.00%) Link Building
3 1 (20.00%) Mentoring
3 1 (20.00%) MVC
3 1 (20.00%) Online Marketing
3 1 (20.00%) Product Marketing
3 1 (20.00%) Project Management
3 1 (20.00%) SDLC
3 1 (20.00%) Web Development
Programming Languages
1 3 (60.00%) JavaScript
2 1 (20.00%) C#
2 1 (20.00%) PHP
Vendors
1 4 (80.00%) Google
2 2 (40.00%) Microsoft
3 1 (20.00%) OpenText
3 1 (20.00%) Pegasus
3 1 (20.00%) RedDot
3 1 (20.00%) SendGrid