The table below looks at the statistics for SEO skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 70 68 -
Rank change year-on-year
-2 -
Permanent jobs citing SEO 10 1 0
As % of all permanent IT jobs located in Coventry 1.20% 0.16% -
As % of the Processes & Methodologies category 1.38% 0.19% -
Number of salaries quoted 10 1 0
Average salary £25,000 £25,500 -
Average salary % change year-on-year
-1.96% -
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
723 514 462
As % of all permanent IT jobs located in Coventry 86.69% 81.72% 70.43%
Number of salaries quoted 578 431 361
Average salary £47,000 £43,000 £40,000
Average salary % change year-on-year
+9.30% +7.50%
90% offered a salary of more than £27,500 £32,479 £27,000
10% offered a salary of more than £62,500 £58,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Coventry region.

SEO Salary Trend in Coventry

SEO
Top 30 Related IT Skills in Coventry

For the 6 months to 3 July 2015, IT jobs across the Coventry region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 22 (81.48%) Degree
2 20 (74.07%) HTML
2 20 (74.07%) CSS
3 19 (70.37%) jQuery
4 16 (59.26%) MVC
4 16 (59.26%) Social Media
4 16 (59.26%) User Experience
5 14 (51.85%) HTML5
6 13 (48.15%) Web Design
6 13 (48.15%) MySQL
6 13 (48.15%) PHP
7 12 (44.44%) Google
7 12 (44.44%) Pay per click
7 12 (44.44%) Google Analytics
7 12 (44.44%) Analytics
8 10 (37.04%) Content Management
8 10 (37.04%) Software Engineering
8 10 (37.04%) CakePHP
8 10 (37.04%) Computer Science
8 10 (37.04%) Agile Software Development
8 10 (37.04%) Photoshop
8 10 (37.04%) Linux
8 10 (37.04%) OO
8 10 (37.04%) E-Commerce
8 10 (37.04%) Twitter Bootstrap
8 10 (37.04%) Responsive Web Design
8 10 (37.04%) Git (software)
8 10 (37.04%) Waterfall
8 10 (37.04%) Laravel
9 9 (33.33%) XML

SEO
Top Related IT Skills in Coventry by Category

For the 6 months to 3 July 2015, IT jobs across the Coventry region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (22.22%) IIS
2 3 (11.11%) Drupal
3 1 (3.70%) WordPress
Applications
1 10 (37.04%) Photoshop
2 6 (22.22%) MS Excel
2 6 (22.22%) Spreadsheet
3 3 (11.11%) Fireworks
3 3 (11.11%) Adobe Illustrator
Business Applications
1 1 (3.70%) Magento
1 1 (3.70%) Shopify
Cloud Services
1 12 (44.44%) Google Analytics
Communications & Networking
1 6 (22.22%) SSL
Database & Business Intelligence
1 13 (48.15%) MySQL
2 6 (22.22%) SQL Server
2 6 (22.22%) SQL Server 2008
Development Applications
1 10 (37.04%) Git (software)
2 6 (22.22%) Visual Studio
General
1 7 (25.93%) Marketing
2 6 (22.22%) Back Office
3 1 (3.70%) Legal
Job Titles
1 20 (74.07%) Developer
2 11 (40.74%) PHP Developer
3 8 (29.63%) Junior Developer
3 8 (29.63%) Junior
4 2 (7.41%) Graduate
4 2 (7.41%) Software Developer
4 2 (7.41%) Graduate Software Developer
4 2 (7.41%) Graduate Developer
4 2 (7.41%) Junior Software Developer
5 1 (3.70%) Marketing Executive
5 1 (3.70%) Front-End Developer
Libraries, Frameworks & Software Standards
1 20 (74.07%) HTML
1 20 (74.07%) CSS
2 19 (70.37%) jQuery
3 14 (51.85%) HTML5
4 10 (37.04%) Laravel
4 10 (37.04%) Twitter Bootstrap
4 10 (37.04%) CakePHP
5 9 (33.33%) XML
6 6 (22.22%) XHTML
6 6 (22.22%) Web Services
6 6 (22.22%) .NET
6 6 (22.22%) ASP.NET
6 6 (22.22%) ASP.NET Web Forms
7 3 (11.11%) CSS3
7 3 (11.11%) Flash
Miscellaneous
1 16 (59.26%) Social Media
1 16 (59.26%) User Experience
2 10 (37.04%) Computer Science
3 6 (22.22%) Copywriting
3 6 (22.22%) W3C
3 6 (22.22%) Management Information System
3 6 (22.22%) Digital Media
3 6 (22.22%) Analytical Skills
4 3 (11.11%) Mobile App
4 3 (11.11%) Motion Graphics
Operating Systems
1 10 (37.04%) Linux
Processes & Methodologies
1 16 (59.26%) MVC
2 13 (48.15%) Web Design
3 12 (44.44%) Pay per click
3 12 (44.44%) Analytics
4 10 (37.04%) Responsive Web Design
4 10 (37.04%) Waterfall
4 10 (37.04%) OO
4 10 (37.04%) E-Commerce
4 10 (37.04%) Agile Software Development
4 10 (37.04%) Content Management
4 10 (37.04%) Software Engineering
5 7 (25.93%) Digital Marketing
6 6 (22.22%) Online Marketing
6 6 (22.22%) Change Control
6 6 (22.22%) Competitor Analysis
6 6 (22.22%) Web Analytics
6 6 (22.22%) Web Development
7 3 (11.11%) Mobile Application Development
8 1 (3.70%) E-business
Programming Languages
1 13 (48.15%) PHP
2 9 (33.33%) JavaScript
3 8 (29.63%) C#
4 6 (22.22%) SQL
4 6 (22.22%) T-SQL
4 6 (22.22%) VB
5 3 (11.11%) ActionScript
5 3 (11.11%) PHP5
5 3 (11.11%) ActionScript 3.0
6 2 (7.41%) Java
Qualifications
1 22 (81.48%) Degree
Systems Management
1 1 (3.70%) cPanel
Vendors
1 12 (44.44%) Google
2 9 (33.33%) Adobe
3 6 (22.22%) Microsoft
4 3 (11.11%) Macromedia