The table below looks at the statistics for SEO skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 72 61 58
Rank change year-on-year
-11 -3
Permanent jobs citing SEO 3 3 5
As % of all permanent IT jobs located in Coventry 0.49% 0.52% 0.92%
As % of the Processes & Methodologies category 0.59% 0.68% 1.10%
Number of salaries quoted 3 2 5
Average salary £25,000 £37,500 £32,500
Average salary % change year-on-year
-33.33% +15.38%
90% offered a salary of more than £19,400 £37,500 £28,000
10% offered a salary of more than £29,000 £37,500 £37,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
512 444 456
As % of all permanent IT jobs located in Coventry 83.12% 77.22% 83.52%
Number of salaries quoted 457 363 407
Average salary £45,000 £40,000 £37,949
Average salary % change year-on-year
+12.50% +5.40%
90% offered a salary of more than £32,500 £29,300 £29,000
10% offered a salary of more than £62,500 £50,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Coventry region.

SEO Salary Trend in Coventry

SEO
Salary Histogram in Coventry

This chart provides a salary histogram for IT jobs citing SEO across the Coventry region over the 3 months to 27 November 2014.

SEO Salary Histogram in Coventry

SEO
Top 28 Related IT Skills in Coventry

For the 6 months to 27 November 2014, IT jobs across the Coventry region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (57.14%) HTML
1 4 (57.14%) CSS
1 4 (57.14%) jQuery
2 3 (42.86%) Marketing
3 2 (28.57%) Advertising
3 2 (28.57%) MySQL
3 2 (28.57%) JavaScript
3 2 (28.57%) PHP
3 2 (28.57%) Google
3 2 (28.57%) Pay per click
3 2 (28.57%) WordPress
3 2 (28.57%) W3C
4 1 (14.29%) Android
4 1 (14.29%) HTML5
4 1 (14.29%) Social Media
4 1 (14.29%) Apple iOS
4 1 (14.29%) Mobile App
4 1 (14.29%) Mobile Application Development
4 1 (14.29%) Time Management
4 1 (14.29%) Groovy
4 1 (14.29%) Blog
4 1 (14.29%) Grails
4 1 (14.29%) Digital Marketing
4 1 (14.29%) SQL
4 1 (14.29%) Photoshop
4 1 (14.29%) XML
4 1 (14.29%) Adobe Illustrator
4 1 (14.29%) Adobe

SEO
Top Related IT Skills in Coventry by Category

For the 6 months to 27 November 2014, IT jobs across the Coventry region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) WordPress
Applications
1 1 (14.29%) Photoshop
1 1 (14.29%) Adobe Illustrator
Database & Business Intelligence
1 2 (28.57%) MySQL
General
1 3 (42.86%) Marketing
2 2 (28.57%) Advertising
Job Titles
1 4 (57.14%) Developer
2 3 (42.86%) Web Developer
3 2 (28.57%) Web Designer
3 2 (28.57%) Designer
3 2 (28.57%) Graduate
4 1 (14.29%) WordPress Developer
4 1 (14.29%) Senior Web Developer
4 1 (14.29%) PHP Developer
4 1 (14.29%) PHP Programmer
4 1 (14.29%) Senior PHP Programmer
4 1 (14.29%) Senior Programmer
4 1 (14.29%) Web Programmer
4 1 (14.29%) Senior Developer
4 1 (14.29%) Programmer
Libraries, Frameworks & Software Standards
1 4 (57.14%) HTML
1 4 (57.14%) CSS
1 4 (57.14%) jQuery
2 1 (14.29%) HTML5
2 1 (14.29%) XML
2 1 (14.29%) Grails
Miscellaneous
1 2 (28.57%) W3C
2 1 (14.29%) Blog
2 1 (14.29%) Social Media
2 1 (14.29%) Mobile App
Operating Systems
1 1 (14.29%) Android
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 2 (28.57%) Pay per click
2 1 (14.29%) Digital Marketing
2 1 (14.29%) Time Management
2 1 (14.29%) Mobile Application Development
Programming Languages
1 2 (28.57%) JavaScript
1 2 (28.57%) PHP
2 1 (14.29%) SQL
2 1 (14.29%) Groovy
Vendors
1 2 (28.57%) Google
2 1 (14.29%) Adobe