The table below looks at the statistics for SEO skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 59 55 76
Rank change year-on-year
-4 +21
Permanent jobs citing SEO 15 3 1
As % of all permanent IT jobs located in Coventry 1.98% 0.55% 0.15%
As % of the Processes & Methodologies category 2.51% 0.68% 0.19%
Number of salaries quoted 15 3 1
Average salary £22,000 £38,000 £25,000
Average salary % change year-on-year
-42.10% +52.00%
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
597 440 518
As % of all permanent IT jobs located in Coventry 78.66% 80.73% 78.84%
Number of salaries quoted 471 358 469
Average salary £45,000 £44,000 £37,500
Average salary % change year-on-year
+2.27% +17.33%
90% offered a salary of more than £22,000 £30,000 £27,000
10% offered a salary of more than £60,000 £52,500 £57,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Coventry region.

SEO Salary Trend in Coventry

SEO
Top 30 Related IT Skills in Coventry

For the 6 months to 17 April 2015, IT jobs across the Coventry region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (88.89%) User Experience
2 12 (66.67%) Analytics
2 12 (66.67%) Google
2 12 (66.67%) Pay per click
2 12 (66.67%) Degree
2 12 (66.67%) Google Analytics
3 10 (55.56%) Content Management
3 10 (55.56%) HTML
3 10 (55.56%) Photoshop
3 10 (55.56%) CSS
3 10 (55.56%) E-Commerce
4 9 (50.00%) Adobe
4 9 (50.00%) XML
4 9 (50.00%) JavaScript
4 9 (50.00%) jQuery
5 8 (44.44%) Digital Marketing
5 8 (44.44%) Marketing
5 8 (44.44%) C#
6 7 (38.89%) Social Media
7 6 (33.33%) Change Control
7 6 (33.33%) Digital Media
7 6 (33.33%) Analytical Skills
7 6 (33.33%) ASP.NET Web Forms
7 6 (33.33%) W3C
7 6 (33.33%) Web Services
7 6 (33.33%) SSL
7 6 (33.33%) Microsoft
7 6 (33.33%) XHTML
7 6 (33.33%) MS Excel
7 6 (33.33%) SQL Server

SEO
Top Related IT Skills in Coventry by Category

For the 6 months to 17 April 2015, IT jobs across the Coventry region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (33.33%) IIS
2 3 (16.67%) Drupal
3 1 (5.56%) WordPress
Applications
1 10 (55.56%) Photoshop
2 6 (33.33%) MS Excel
2 6 (33.33%) Spreadsheet
3 3 (16.67%) Fireworks
3 3 (16.67%) Adobe Illustrator
Business Applications
1 12 (66.67%) Google Analytics
2 1 (5.56%) Magento
2 1 (5.56%) Shopify
Communications & Networking
1 6 (33.33%) SSL
Database & Business Intelligence
1 6 (33.33%) SQL Server
1 6 (33.33%) SQL Server 2008
2 3 (16.67%) MySQL
Development Applications
1 6 (33.33%) Visual Studio
General
1 8 (44.44%) Marketing
2 6 (33.33%) Back Office
3 1 (5.56%) Legal
Job Titles
1 10 (55.56%) Developer
2 8 (44.44%) Junior Developer
2 8 (44.44%) Junior
3 2 (11.11%) Graduate
3 2 (11.11%) Software Developer
3 2 (11.11%) Graduate Software Developer
3 2 (11.11%) Graduate Developer
3 2 (11.11%) Junior Software Developer
4 1 (5.56%) Marketing Executive
4 1 (5.56%) Front-End Developer
4 1 (5.56%) PHP Developer
Libraries, Frameworks & Software Standards
1 10 (55.56%) HTML
1 10 (55.56%) CSS
2 9 (50.00%) XML
2 9 (50.00%) jQuery
3 6 (33.33%) Web Services
3 6 (33.33%) .NET
3 6 (33.33%) ASP.NET
3 6 (33.33%) XHTML
3 6 (33.33%) ASP.NET Web Forms
4 4 (22.22%) HTML5
5 3 (16.67%) CSS3
5 3 (16.67%) Flash
Miscellaneous
1 16 (88.89%) User Experience
2 7 (38.89%) Social Media
3 6 (33.33%) Digital Media
3 6 (33.33%) W3C
3 6 (33.33%) Management Information System
3 6 (33.33%) Copywriting
3 6 (33.33%) Analytical Skills
4 3 (16.67%) Mobile App
4 3 (16.67%) Motion Graphics
5 1 (5.56%) Blog
Processes & Methodologies
1 12 (66.67%) Pay per click
1 12 (66.67%) Analytics
2 10 (55.56%) Content Management
2 10 (55.56%) E-Commerce
3 8 (44.44%) Digital Marketing
4 6 (33.33%) Online Marketing
4 6 (33.33%) Change Control
4 6 (33.33%) MVC
4 6 (33.33%) Competitor Analysis
4 6 (33.33%) Web Analytics
4 6 (33.33%) Web Development
5 3 (16.67%) Web Design
5 3 (16.67%) Mobile Application Development
6 1 (5.56%) E-business
Programming Languages
1 9 (50.00%) JavaScript
2 8 (44.44%) C#
3 6 (33.33%) SQL
3 6 (33.33%) T-SQL
3 6 (33.33%) VB
4 3 (16.67%) ActionScript
4 3 (16.67%) PHP5
4 3 (16.67%) ActionScript 3.0
4 3 (16.67%) PHP
5 2 (11.11%) Java
Qualifications
1 12 (66.67%) Degree
Systems Management
1 1 (5.56%) cPanel
Vendors
1 12 (66.67%) Google
2 9 (50.00%) Adobe
3 6 (33.33%) Microsoft
4 3 (16.67%) Macromedia
Coventry, West Midlands (County)
Uniting Ambition
Salary: Market related
Posted: 12 hours ago