The table below looks at the statistics for SEO skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 74 67 -
Rank change year-on-year
-7 -
Permanent jobs citing SEO 3 3 0
As % of all permanent IT jobs located in Coventry 0.39% 0.45% -
As % of the Processes & Methodologies category 0.45% 0.52% -
Number of salaries quoted 3 3 0
Average salary £31,000 £21,500 -
Average salary % change year-on-year
+44.18% -
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
671 578 447
As % of all permanent IT jobs located in Coventry 87.71% 86.92% 82.62%
Number of salaries quoted 562 469 334
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £29,000 £30,000 £28,000
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Coventry region.

SEO Salary Trend in Coventry

SEO
Top 30 Related IT Skills in Coventry

For the 6 months to 10 February 2016, IT jobs across the Coventry region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (85.71%) Google
1 6 (85.71%) Analytics
2 5 (71.43%) Pay per click
2 5 (71.43%) Marketing
2 5 (71.43%) Google Analytics
3 3 (42.86%) Digital Marketing
3 3 (42.86%) jQuery
3 3 (42.86%) HTML
3 3 (42.86%) JavaScript
3 3 (42.86%) W3C
3 3 (42.86%) AdWords
4 2 (28.57%) Mentoring
4 2 (28.57%) HTML5
4 2 (28.57%) Link Building
4 2 (28.57%) IIS
4 2 (28.57%) CMS
4 2 (28.57%) OpenText
4 2 (28.57%) RedDot
4 2 (28.57%) Web Design
4 2 (28.57%) CSS
4 2 (28.57%) XML
4 2 (28.57%) Email Marketing
4 2 (28.57%) Smartphone
4 2 (28.57%) Advertising
5 1 (14.29%) Publishing
5 1 (14.29%) Web Development
5 1 (14.29%) Online Marketing
5 1 (14.29%) Product Marketing
5 1 (14.29%) XHTML
5 1 (14.29%) B2C

SEO
Top Related IT Skills in Coventry by Category

For the 6 months to 10 February 2016, IT jobs across the Coventry region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) CMS
1 2 (28.57%) IIS
Applications
1 1 (14.29%) Photoshop
Cloud Services
1 5 (71.43%) Google Analytics
2 3 (42.86%) AdWords
Database & Business Intelligence
1 1 (14.29%) SQL Server
General
1 5 (71.43%) Marketing
2 2 (28.57%) Advertising
3 1 (14.29%) Publishing
Job Titles
1 2 (28.57%) Designer
1 2 (28.57%) Developer
1 2 (28.57%) Digital Designer
1 2 (28.57%) Digital Developer
2 1 (14.29%) Digital Executive
2 1 (14.29%) Digital Marketing Executive
2 1 (14.29%) Marketing Executive
2 1 (14.29%) SEO Director
2 1 (14.29%) SEO Specialist
Libraries, Frameworks & Software Standards
1 3 (42.86%) HTML
1 3 (42.86%) jQuery
2 2 (28.57%) CSS
2 2 (28.57%) HTML5
2 2 (28.57%) XML
3 1 (14.29%) .NET
3 1 (14.29%) ASP.NET
3 1 (14.29%) XHTML
Miscellaneous
1 3 (42.86%) W3C
2 2 (28.57%) Smartphone
3 1 (14.29%) Algorithms
3 1 (14.29%) User Experience
Processes & Methodologies
1 6 (85.71%) Analytics
2 5 (71.43%) Pay per click
3 3 (42.86%) Digital Marketing
4 2 (28.57%) Email Marketing
4 2 (28.57%) Link Building
4 2 (28.57%) Mentoring
4 2 (28.57%) Web Design
5 1 (14.29%) B2C
5 1 (14.29%) Data Analysis
5 1 (14.29%) Front End Development
5 1 (14.29%) MVC
5 1 (14.29%) Online Marketing
5 1 (14.29%) Product Marketing
5 1 (14.29%) SDLC
5 1 (14.29%) Web Development
Programming Languages
1 3 (42.86%) JavaScript
2 1 (14.29%) C#
Vendors
1 6 (85.71%) Google
2 2 (28.57%) OpenText
2 2 (28.57%) RedDot
3 1 (14.29%) Microsoft