The table below looks at the statistics for SEO skills in IT jobs advertised for the Crawley region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 57 58 42
Rank change year-on-year
+1 -16
Permanent jobs citing SEO 2 3 21
As % of all permanent IT jobs located in Crawley 0.47% 0.58% 3.47%
As % of the Processes & Methodologies category 0.59% 0.77% 4.24%
Number of salaries quoted 0 3 17
Average salary - £22,500 £24,000
Average salary % change year-on-year
- -6.25%
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
SEO
West Sussex

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Crawley region.

Processes & Methodologies Category
Crawley
Permanent IT job ads with a match in the
Processes & Methodologies category
340 388 495
As % of all permanent IT jobs located in Crawley 79.63% 74.90% 81.82%
Number of salaries quoted 293 327 402
Average salary £45,000 £44,500 £40,500
Average salary % change year-on-year
+1.12% +9.87%
90% offered a salary of more than £33,850 £30,100 £26,000
10% offered a salary of more than £62,500 £60,000 £57,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Crawley

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Crawley region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Crawley

SEO
Salary Trend in Crawley

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Crawley region.

SEO Salary Trend in Crawley

SEO
Top 25 Related IT Skills in Crawley

For the 6 months to 23 September 2014, IT jobs across the Crawley region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 10 (100.00%) Marketing
2 8 (80.00%) Pay per click
2 8 (80.00%) Digital Marketing
3 7 (70.00%) Analytics
4 6 (60.00%) Blog
4 6 (60.00%) Web Design
5 5 (50.00%) Google
5 5 (50.00%) Google Analytics
6 4 (40.00%) Search Engine Marketing
6 4 (40.00%) Web Analytics
6 4 (40.00%) HTML
7 2 (20.00%) Hitwise
7 2 (20.00%) Multivariate Testing
7 2 (20.00%) Market Research
7 2 (20.00%) Online Marketing
7 2 (20.00%) Social Media
7 2 (20.00%) User Experience
7 2 (20.00%) JavaScript
7 2 (20.00%) SQL
7 2 (20.00%) E-Commerce
7 2 (20.00%) Internet
7 2 (20.00%) WebTrends
7 2 (20.00%) C
7 2 (20.00%) Data Analysis
7 2 (20.00%) Competitor Analysis

SEO
Top Related IT Skills in Crawley by Category

For the 6 months to 23 September 2014, IT jobs across the Crawley region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 5 (50.00%) Google Analytics
2 2 (20.00%) WebTrends
Communications & Networking
1 2 (20.00%) Internet
General
1 10 (100.00%) Marketing
Job Titles
1 5 (50.00%) PPC Specialist
1 5 (50.00%) PPC Manager
1 5 (50.00%) PPC Analyst
1 5 (50.00%) PPC Executive
2 3 (30.00%) SEO Engineer
3 2 (20.00%) Web Analytics Manager
3 2 (20.00%) Web Manager
3 2 (20.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
Miscellaneous
1 6 (60.00%) Blog
2 2 (20.00%) Social Media
2 2 (20.00%) User Experience
Processes & Methodologies
1 8 (80.00%) Digital Marketing
1 8 (80.00%) Pay per click
2 7 (70.00%) Analytics
3 6 (60.00%) Web Design
4 4 (40.00%) Web Analytics
4 4 (40.00%) Search Engine Marketing
5 2 (20.00%) E-Commerce
5 2 (20.00%) Data Analysis
5 2 (20.00%) Competitor Analysis
5 2 (20.00%) Multivariate Testing
5 2 (20.00%) Market Research
5 2 (20.00%) Online Marketing
Programming Languages
1 2 (20.00%) C
1 2 (20.00%) JavaScript
1 2 (20.00%) SQL
Vendors
1 5 (50.00%) Google
2 2 (20.00%) Hitwise