The table below looks at the statistics for SEO skills in IT jobs advertised for the Croydon region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 35 39 25
Rank change year-on-year
+4 -14
Permanent jobs citing SEO 4 1 12
As % of all permanent IT jobs located in Croydon 2.34% 0.49% 4.76%
As % of the Processes & Methodologies category 2.86% 0.60% 6.52%
Number of salaries quoted 4 1 12
Average salary £44,000 £42,500 £40,000
Average salary % change year-on-year
+3.52% +6.25%
90% offered a salary of more than £43,000 £42,500 £30,000
10% offered a salary of more than £45,000 £42,500 £47,000
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Croydon region.

Processes & Methodologies Category
Croydon
Permanent IT job ads with a match in the
Processes & Methodologies category
140 168 184
As % of all permanent IT jobs located in Croydon 81.87% 82.76% 73.02%
Number of salaries quoted 122 140 157
Average salary £45,500 £46,500 £45,000
Average salary % change year-on-year
-2.15% +3.33%
90% offered a salary of more than £27,900 £32,500 £33,000
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,699
% change year-on-year
+4.70% +4.42%

SEO
Jobs Demand Trend in Croydon

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Croydon region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Croydon

SEO
Salary Trend in Croydon

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Croydon region.

SEO Salary Trend in Croydon

SEO
Top 24 Related IT Skills in Croydon

For the 6 months to 30 July 2015, IT jobs across the Croydon region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (100.00%) CMS
1 7 (100.00%) Content Management
2 6 (85.71%) Sitecore CMS
2 6 (85.71%) Sitecore
2 6 (85.71%) Web Services
2 6 (85.71%) HTML
3 5 (71.43%) JavaScript
3 5 (71.43%) Finance
4 4 (57.14%) Web Usability
4 4 (57.14%) Social Media
4 4 (57.14%) Degree
4 4 (57.14%) Analytics
5 3 (42.86%) User Experience
5 3 (42.86%) jQuery
5 3 (42.86%) Umbraco
6 2 (28.57%) Continuous Improvement
6 2 (28.57%) Web Design
6 2 (28.57%) Analytical Skills
6 2 (28.57%) Marketing
7 1 (14.29%) Migration
7 1 (14.29%) SQL Server
7 1 (14.29%) CSS
7 1 (14.29%) Digital Media
7 1 (14.29%) Web Analytics

SEO
Top Related IT Skills in Croydon by Category

For the 6 months to 30 July 2015, IT jobs across the Croydon region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (100.00%) CMS
2 6 (85.71%) Sitecore CMS
3 3 (42.86%) Umbraco
Database & Business Intelligence
1 1 (14.29%) SQL Server
General
1 5 (71.43%) Finance
2 2 (28.57%) Marketing
Job Titles
1 4 (57.14%) Developer
2 2 (28.57%) Web Developer
2 2 (28.57%) Consultant
2 2 (28.57%) Web Editor
2 2 (28.57%) Web Consultant
2 2 (28.57%) CMS Developer
3 1 (14.29%) Graduate
3 1 (14.29%) Web Engineer
3 1 (14.29%) Web Content Editor
3 1 (14.29%) Content Editor
3 1 (14.29%) Web Support Engineer
3 1 (14.29%) Support Engineer
Libraries, Frameworks & Software Standards
1 6 (85.71%) HTML
1 6 (85.71%) Web Services
2 3 (42.86%) jQuery
3 1 (14.29%) CSS
Miscellaneous
1 4 (57.14%) Social Media
2 3 (42.86%) User Experience
3 2 (28.57%) Analytical Skills
4 1 (14.29%) Digital Media
Processes & Methodologies
1 7 (100.00%) Content Management
2 4 (57.14%) Web Usability
2 4 (57.14%) Analytics
3 2 (28.57%) Continuous Improvement
3 2 (28.57%) Web Design
4 1 (14.29%) Migration
4 1 (14.29%) Web Analytics
Programming Languages
1 5 (71.43%) JavaScript
Qualifications
1 4 (57.14%) Degree
Vendors
1 6 (85.71%) Sitecore