The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Social Media
Rank - 78 79
Permanent jobs citing Social Media 0 6 4
As % of all permanent IT jobs located in Dorset - 0.71% 0.54%
As % of the Miscellaneous category - 2.53% 1.52%
Number of salaries quoted 0 5 4
Average salary - £52,500 £26,000
Average salary % change year-on-year
- +101.92%
UK excluding London average salary £35,000 £38,000 £32,500
% change year-on-year
-7.89% +16.92%
Social Media
South West

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Dorset region.

Miscellaneous Category
Dorset
Permanent IT job ads with a match in the
Miscellaneous category
225 237 264
As % of all permanent IT jobs located in Dorset 32.10% 28.05% 35.53%
Number of salaries quoted 150 168 204
Average salary £35,000 £37,500 £36,000
Average salary % change year-on-year
-6.66% +4.16%
90% offered a salary of more than £23,500 £27,500 £25,000
10% offered a salary of more than £45,000 £50,000 £52,500
UK excluding London average salary £40,500 £40,000 £40,000
% change year-on-year
+1.25% -

Social Media
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Dorset region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Dorset

Social Media
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Dorset region.

Social Media Salary Trend in Dorset

Social Media
Top 30 Related IT Skills in Dorset

For the 6 months to 28 August 2015, IT jobs across the Dorset region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 4 (66.67%) HTML
1 4 (66.67%) SEO
1 4 (66.67%) Marketing
2 3 (50.00%) JavaScript
2 3 (50.00%) CSS
2 3 (50.00%) E-Commerce
2 3 (50.00%) Digital Marketing
3 2 (33.33%) jQuery
3 2 (33.33%) Ext JS
3 2 (33.33%) Git (software)
3 2 (33.33%) Symfony
3 2 (33.33%) Zend
3 2 (33.33%) CodeIgniter
3 2 (33.33%) Google Analytics
3 2 (33.33%) Online Marketing
3 2 (33.33%) HTML5
3 2 (33.33%) CSS3
3 2 (33.33%) Laravel
3 2 (33.33%) Backbone.js
3 2 (33.33%) Sass
3 2 (33.33%) LESS
3 2 (33.33%) AngularJS
3 2 (33.33%) Analytics
3 2 (33.33%) PHP
3 2 (33.33%) MySQL
3 2 (33.33%) MVC
3 2 (33.33%) Subversion
3 2 (33.33%) Ajax
3 2 (33.33%) Google
3 2 (33.33%) Pay per click

Social Media
Top Related IT Skills in Dorset by Category

For the 6 months to 28 August 2015, IT jobs across the Dorset region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) CMS
Applications
1 1 (16.67%) Photoshop
1 1 (16.67%) MS Office
1 1 (16.67%) MS Excel
Cloud Services
1 2 (33.33%) Google Analytics
Database & Business Intelligence
1 2 (33.33%) MySQL
Development Applications
1 2 (33.33%) Subversion
1 2 (33.33%) Git (software)
2 1 (16.67%) Dreamweaver
General
1 4 (66.67%) Marketing
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) Web Editor
1 2 (33.33%) Web Content Editor
1 2 (33.33%) Content Editor
1 2 (33.33%) Front-End Developer
2 1 (16.67%) Content Manager
2 1 (16.67%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
2 3 (50.00%) CSS
3 2 (33.33%) Ajax
3 2 (33.33%) Symfony
3 2 (33.33%) CodeIgniter
3 2 (33.33%) jQuery
3 2 (33.33%) Ext JS
3 2 (33.33%) HTML5
3 2 (33.33%) CSS3
3 2 (33.33%) Laravel
3 2 (33.33%) Backbone.js
3 2 (33.33%) Sass
3 2 (33.33%) LESS
3 2 (33.33%) AngularJS
Miscellaneous
1 2 (33.33%) Analytical Skills
2 1 (16.67%) Copywriting
2 1 (16.67%) User Experience
Processes & Methodologies
1 4 (66.67%) SEO
2 3 (50.00%) Digital Marketing
2 3 (50.00%) E-Commerce
3 2 (33.33%) MVC
3 2 (33.33%) Online Marketing
3 2 (33.33%) Pay per click
3 2 (33.33%) Analytics
4 1 (16.67%) Digital Content Management
4 1 (16.67%) Marketing Strategy
4 1 (16.67%) CRM
4 1 (16.67%) B2C
Programming Languages
1 3 (50.00%) JavaScript
2 2 (33.33%) PHP
Vendors
1 2 (33.33%) Google
1 2 (33.33%) Zend