The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the East of England region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Web Marketing
Rank 249 242 286
Rank change year-on-year
-7 +44
Permanent jobs citing Web Marketing 2 7 3
As % of all permanent IT jobs located in the East of England 0.026% 0.098% 0.033%
As % of the Processes & Methodologies category 0.033% 0.13% 0.043%
Number of salaries quoted 1 7 0
Average salary £75,000 £35,000 -
Average salary % change year-on-year
+114.28% -
UK excluding London average salary £65,000 £30,000 £33,000
% change year-on-year
+116.66% -9.09%
Web Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Permanent IT job ads with a match in the
Processes & Methodologies category
6050 5578 6941
As % of all permanent IT jobs located in the East of England 79.56% 77.93% 75.71%
Number of salaries quoted 4818 4726 5886
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £60,000 £65,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Marketing
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the East of England

Web Marketing
Salary Trend in the East of England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the East of England region.

Web Marketing Salary Trend in the East of England

Web Marketing
Job Locations in the East of England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the East of England region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cambridgeshire -3 1 - - 2
Essex - 1 £75,000 -
Web Marketing
England

Web Marketing
Top 30 Related IT Skills in the East of England

For the 6 months to 22 September 2014, IT jobs across the East of England region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 24 (100.00%) Marketing
2 22 (91.67%) Degree
2 22 (91.67%) Advertising
2 22 (91.67%) Analytical Skills
3 21 (87.50%) Pay per click
4 12 (50.00%) E-Commerce
5 11 (45.83%) Mathematics
5 11 (45.83%) Applied Mathematics
5 11 (45.83%) Google
6 5 (20.83%) Japanese Language
7 2 (8.33%) MS PowerPoint
7 2 (8.33%) Social Media
7 2 (8.33%) MS Office
8 1 (4.17%) COM
8 1 (4.17%) MS Excel
8 1 (4.17%) MBA
8 1 (4.17%) AS400
8 1 (4.17%) SEO
8 1 (4.17%) Finance
8 1 (4.17%) Manufacturing
8 1 (4.17%) SOA
8 1 (4.17%) RDBMS
8 1 (4.17%) Microsoft
8 1 (4.17%) Salesforce.com
8 1 (4.17%) HTML
8 1 (4.17%) Java
8 1 (4.17%) PHP
8 1 (4.17%) MySQL
8 1 (4.17%) Oracle
8 1 (4.17%) Photoshop

Web Marketing
Top Related IT Skills in the East of England by Category

For the 6 months to 22 September 2014, IT jobs across the East of England region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Applications
1 2 (8.33%) MS PowerPoint
1 2 (8.33%) MS Office
2 1 (4.17%) MS Excel
2 1 (4.17%) Photoshop
Cloud Services
1 1 (4.17%) Google Apps
Database & Business Intelligence
1 1 (4.17%) RDBMS
1 1 (4.17%) MySQL
1 1 (4.17%) Relational Database
General
1 24 (100.00%) Marketing
2 22 (91.67%) Advertising
3 5 (20.83%) Japanese Language
4 1 (4.17%) Finance
4 1 (4.17%) Manufacturing
4 1 (4.17%) Banking
Job Titles
1 10 (41.67%) Web Marketing Specialist
2 6 (25.00%) Data Analyst
2 6 (25.00%) Analyst
3 5 (20.83%) Data Scientist
4 1 (4.17%) E-Commerce Manager
4 1 (4.17%) Marketing Manager
4 1 (4.17%) Marketing Director
Libraries, Frameworks & Software Standards
1 1 (4.17%) COM
1 1 (4.17%) HTML
1 1 (4.17%) REST
Miscellaneous
1 22 (91.67%) Analytical Skills
2 11 (45.83%) Mathematics
2 11 (45.83%) Applied Mathematics
3 2 (8.33%) Social Media
4 1 (4.17%) AS400
4 1 (4.17%) Digital Media
Processes & Methodologies
1 21 (87.50%) Pay per click
2 12 (50.00%) E-Commerce
3 1 (4.17%) SEO
3 1 (4.17%) SOA
3 1 (4.17%) Marketing Strategy
3 1 (4.17%) Systems Analysis
3 1 (4.17%) Business Analysis
3 1 (4.17%) Web Analytics
3 1 (4.17%) Digital Marketing
3 1 (4.17%) Online Marketing
3 1 (4.17%) Analytics
3 1 (4.17%) Mentoring
Programming Languages
1 1 (4.17%) Java
1 1 (4.17%) PHP
Qualifications
1 22 (91.67%) Degree
2 1 (4.17%) MBA
Vendors
1 11 (45.83%) Google
2 1 (4.17%) Microsoft
2 1 (4.17%) Salesforce.com
2 1 (4.17%) Oracle
2 1 (4.17%) hybris
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