The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 27 33 23
Rank change year-on-year
+6 -10
Permanent jobs citing Google Analytics 4 1 1
As % of all permanent IT jobs located in East Yorkshire 2.96% 0.84% 0.82%
As % of the Business Applications category 66.67% 11.11% 12.50%
Number of salaries quoted 3 1 1
Average salary £43,000 £27,500 £21,500
Average salary % change year-on-year
+56.36% +27.90%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the East Yorkshire region.

Business Applications Category
East Yorkshire
Permanent IT job ads with a match in the
Business Applications category
6 9 8
As % of all permanent IT jobs located in East Yorkshire 4.44% 7.56% 6.56%
Number of salaries quoted 5 9 7
Average salary £36,250 £42,500 £52,500
Average salary % change year-on-year
-14.70% -19.04%
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in East Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in East Yorkshire

Google Analytics
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Yorkshire region.

Google Analytics Salary Trend in East Yorkshire

Google Analytics
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Yorkshire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull +4 2 £32,500 +18.18%
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills in East Yorkshire

For the 6 months to 19 September 2014, IT jobs across the East Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Marketing
1 11 (100.00%) Degree
1 11 (100.00%) Analytics
2 8 (72.73%) Mentoring
2 8 (72.73%) WordPress
2 8 (72.73%) Magento
2 8 (72.73%) Coremetrics
2 8 (72.73%) SEO
2 8 (72.73%) JavaScript
2 8 (72.73%) PHP
2 8 (72.73%) .NET
2 8 (72.73%) XML
2 8 (72.73%) RSS
3 6 (54.55%) Microsoft
3 6 (54.55%) MS Office
3 6 (54.55%) Pay per click
3 6 (54.55%) CMS
3 6 (54.55%) Content Management
4 5 (45.45%) Digital Marketing
5 3 (27.27%) Copywriting
5 3 (27.27%) Blog
5 3 (27.27%) Social Media
5 3 (27.27%) People Management
5 3 (27.27%) Campaign Management
5 3 (27.27%) Workflow
5 3 (27.27%) Advertising
5 3 (27.27%) Publishing
5 3 (27.27%) Project Management
6 2 (18.18%) Digital Media

Google Analytics
Top Related IT Skills in East Yorkshire by Category

For the 6 months to 19 September 2014, IT jobs across the East Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (72.73%) WordPress
2 6 (54.55%) CMS
Applications
1 6 (54.55%) MS Office
Business Applications
1 8 (72.73%) Magento
General
1 11 (100.00%) Marketing
2 3 (27.27%) Advertising
2 3 (27.27%) Publishing
3 2 (18.18%) Retail
Job Titles
1 3 (27.27%) Creative Director
2 2 (18.18%) Project Leader
Libraries, Frameworks & Software Standards
1 8 (72.73%) .NET
1 8 (72.73%) XML
1 8 (72.73%) RSS
Miscellaneous
1 3 (27.27%) Copywriting
1 3 (27.27%) Blog
1 3 (27.27%) Social Media
2 2 (18.18%) Digital Media
Processes & Methodologies
1 11 (100.00%) Analytics
2 8 (72.73%) Mentoring
2 8 (72.73%) SEO
3 6 (54.55%) Content Management
3 6 (54.55%) Pay per click
4 5 (45.45%) Digital Marketing
5 3 (27.27%) Workflow
5 3 (27.27%) People Management
5 3 (27.27%) Campaign Management
5 3 (27.27%) Project Management
Programming Languages
1 8 (72.73%) JavaScript
1 8 (72.73%) PHP
Qualifications
1 11 (100.00%) Degree
Vendors
1 11 (100.00%) Google
2 8 (72.73%) Coremetrics
3 6 (54.55%) Microsoft