The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank - 97 90
Permanent jobs citing Direct Marketing 0 1 3
As % of all permanent IT jobs located in Edinburgh - 0.079% 0.25%
As % of the Processes & Methodologies category - 0.093% 0.30%
Number of salaries quoted 0 1 2
Average salary - £32,000 £37,500
Average salary % change year-on-year
- -14.66%
UK excluding London average salary £37,500 £40,000 £32,500
% change year-on-year
-6.25% +23.07%
Direct Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1245 1071 991
As % of all permanent IT jobs located in Edinburgh 83.39% 84.66% 81.30%
Number of salaries quoted 842 687 705
Average salary £41,500 £47,000 £42,500
Average salary % change year-on-year
-11.70% +10.58%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Edinburgh

Direct Marketing
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Edinburgh region.

Direct Marketing Salary Trend in Edinburgh

Direct Marketing
Top 11 Related IT Skills in Edinburgh

For the 6 months to 19 September 2014, IT jobs across the Edinburgh region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 3 (100.00%) SQL
1 3 (100.00%) MS Excel
1 3 (100.00%) SAS
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Microsoft
1 3 (100.00%) Retail
1 3 (100.00%) SQL Server Reporting Services
1 3 (100.00%) Data Analysis
1 3 (100.00%) SQL Server Integration Services
1 3 (100.00%) Marketing
1 3 (100.00%) SQL Server Analysis Services

Direct Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 19 September 2014, IT jobs across the Edinburgh region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) SAS
Applications
1 3 (100.00%) MS Excel
Database & Business Intelligence
1 3 (100.00%) SQL Server Reporting Services
1 3 (100.00%) SQL Server Integration Services
1 3 (100.00%) SQL Server Analysis Services
General
1 3 (100.00%) Retail
1 3 (100.00%) Marketing
Job Titles
1 3 (100.00%) Senior Consultant
1 3 (100.00%) Consultant
1 3 (100.00%) Data Consultant
Processes & Methodologies
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Data Analysis
Programming Languages
1 3 (100.00%) SQL
Vendors
1 3 (100.00%) Microsoft