The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Scotland / Edinburgh
Rank 81 87 97
Rank change year-on-year
+6 +10
Permanent jobs citing Google Analytics 7 6 5
As % of all permanent IT jobs located in Edinburgh 0.63% 0.48% 0.37%
As % of the Cloud Services category 5.88% 7.32% 3.33%
Number of salaries quoted 3 2 2
Median salary £50,000 £56,750 £28,500
Median salary % change year-on-year
-11.89% +99.12%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Permanent IT job ads with a match in the
Cloud Services category
119 82 150
As % of all permanent IT jobs located in Edinburgh 10.71% 6.61% 11.14%
Number of salaries quoted 92 61 113
Median salary £49,000 £47,500 £45,000
Median salary % change year-on-year
+3.15% +5.55%
90% offered a salary of more than £31,450 £32,500 £28,600
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Google Analytics across the Edinburgh region over the 3 months to 21 February 2017.

Google Analytics Salary Histogram in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 21 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 9 (64.29%) Web Development
2 9 (64.29%) HTML
2 9 (64.29%) JavaScript
2 9 (64.29%) CSS
3 8 (57.14%) Agile Software Development
4 6 (42.86%) Ruby
5 5 (35.71%) Ruby on Rails
5 5 (35.71%) Marketing
5 5 (35.71%) Analytical Skills
6 4 (28.57%) SEO
6 4 (28.57%) PHP
7 3 (21.43%) SQL
7 3 (21.43%) T-SQL
7 3 (21.43%) C#
7 3 (21.43%) MS Excel
7 3 (21.43%) Data Warehouse
7 3 (21.43%) Data Modelling
7 3 (21.43%) Business Intelligence
7 3 (21.43%) Microsoft
7 3 (21.43%) Finance
7 3 (21.43%) CMS
7 3 (21.43%) Data Management
7 3 (21.43%) MySQL
7 3 (21.43%) SQL Server
7 3 (21.43%) Visual Studio
7 3 (21.43%) Scrum
7 3 (21.43%) SQL Server Integration Services
7 3 (21.43%) jQuery

Google Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) CMS
2 2 (14.29%) Apache
2 2 (14.29%) Elasticsearch
3 1 (7.14%) Drupal
Applications
1 3 (21.43%) MS Excel
Cloud Services
1 1 (7.14%) Google Cloud Platform
Communications & Networking
1 2 (14.29%) Internet
Database & Business Intelligence
1 3 (21.43%) Data Warehouse
1 3 (21.43%) MySQL
1 3 (21.43%) SQL Server
1 3 (21.43%) SQL Server 2012
1 3 (21.43%) SQL Server 2014
1 3 (21.43%) SQL Server Analysis Services
1 3 (21.43%) SQL Server Integration Services
1 3 (21.43%) SQL Server Reporting Services
2 1 (7.14%) BigQuery
Development Applications
1 3 (21.43%) Team Foundation Server
1 3 (21.43%) Visual Studio
2 1 (7.14%) Git (software)
2 1 (7.14%) Subversion
General
1 5 (35.71%) Marketing
2 3 (21.43%) Finance
Job Titles
1 5 (35.71%) Developer
2 3 (21.43%) Senior Software Engineer
2 3 (21.43%) Software Engineer
3 2 (14.29%) Business Intelligence Developer
3 2 (14.29%) Front End Developer (Client-Side Developer)
3 2 (14.29%) Production Manager
3 2 (14.29%) Ruby Developer
3 2 (14.29%) Search Manager
3 2 (14.29%) SEO Manager
3 2 (14.29%) Web Manager
3 2 (14.29%) Web Production Manager
4 1 (7.14%) Analyst
4 1 (7.14%) HTML CSS Developer
4 1 (7.14%) HTML Developer
4 1 (7.14%) PHP Developer
4 1 (7.14%) PHP Web Developer
4 1 (7.14%) Ruby on Rails Developer
4 1 (7.14%) Senior Web Engineer
4 1 (7.14%) Web Developer
4 1 (7.14%) Web Engineer
Libraries, Frameworks & Software Standards
1 9 (64.29%) CSS
1 9 (64.29%) HTML
2 5 (35.71%) Ruby on Rails
3 3 (21.43%) jQuery
3 3 (21.43%) Twitter Bootstrap
4 2 (14.29%) .NET
4 2 (14.29%) RabbitMQ
4 2 (14.29%) React
4 2 (14.29%) XML
5 1 (7.14%) JSON
5 1 (7.14%) Laravel
5 1 (7.14%) Sass
5 1 (7.14%) Symfony
Miscellaneous
1 5 (35.71%) Analytical Skills
2 3 (21.43%) Enterprise Software
3 2 (14.29%) Algorithms
Operating Systems
1 2 (14.29%) Linux
Processes & Methodologies
1 14 (100.00%) Analytics
2 9 (64.29%) Web Development
3 8 (57.14%) Agile Software Development
4 4 (28.57%) SEO
5 3 (21.43%) Business Intelligence
5 3 (21.43%) Data Integration
5 3 (21.43%) Data Management
5 3 (21.43%) Data Modelling
5 3 (21.43%) Master Data Management
5 3 (21.43%) Mentoring
5 3 (21.43%) Scrum
5 3 (21.43%) Software Engineering
6 2 (14.29%) Content Development
6 2 (14.29%) Customer Insight
6 2 (14.29%) Digital Marketing
6 2 (14.29%) Front End Development
6 2 (14.29%) OO
6 2 (14.29%) OOP
6 2 (14.29%) Responsive Web Design
6 2 (14.29%) Web Design
Programming Languages
1 9 (64.29%) JavaScript
2 6 (42.86%) Ruby
3 4 (28.57%) PHP
4 3 (21.43%) C#
4 3 (21.43%) SQL
4 3 (21.43%) T-SQL
5 2 (14.29%) C++
5 2 (14.29%) Java
6 1 (7.14%) R
Qualifications
1 2 (14.29%) Degree
Quality Assurance & Compliance
1 3 (21.43%) Data Quality
Systems Management
1 2 (14.29%) Puppet
Vendors
1 14 (100.00%) Google
2 3 (21.43%) Microsoft
2 3 (21.43%) Tableau
3 2 (14.29%) Adobe
3 2 (14.29%) Omniture
3 2 (14.29%) OpenText