The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Edinburgh region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 102 92 -
Rank change year-on-year
-10 -
Permanent jobs citing Google Analytics 5 2 0
As % of all permanent IT jobs located in Edinburgh 0.34% 0.16% -
As % of the Business Applications category 3.76% 3.33% -
Number of salaries quoted 4 1 0
Average salary £30,250 £25,000 -
Average salary % change year-on-year
+21.00% -
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
133 60 97
As % of all permanent IT jobs located in Edinburgh 9.06% 4.89% 8.41%
Number of salaries quoted 112 40 85
Average salary £45,000 £40,500 £55,000
Average salary % change year-on-year
+11.11% -26.36%
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
Scotland

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 1 August 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 5 (55.56%) JavaScript
3 4 (44.44%) SQL
3 4 (44.44%) .NET
3 4 (44.44%) Marketing
4 3 (33.33%) Degree
4 3 (33.33%) Finance
4 3 (33.33%) Agile Software Development
4 3 (33.33%) Data Analysis
4 3 (33.33%) SQL Server
4 3 (33.33%) C#
4 3 (33.33%) HTML
4 3 (33.33%) XML
4 3 (33.33%) Python
4 3 (33.33%) Twitter
4 3 (33.33%) Digital Marketing
4 3 (33.33%) Tableau
5 2 (22.22%) REST
5 2 (22.22%) CSS3
5 2 (22.22%) HTML5
5 2 (22.22%) Apache Hive
5 2 (22.22%) NoSQL
5 2 (22.22%) jQuery
5 2 (22.22%) Hadoop
5 2 (22.22%) Continuous Integration
5 2 (22.22%) SQL Server Analysis Services
5 2 (22.22%) Performance Analysis
5 2 (22.22%) Facebook
5 2 (22.22%) Windows

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 1 August 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) CMS
2 1 (11.11%) Sitecore CMS
2 1 (11.11%) Drupal
2 1 (11.11%) TeamSite
2 1 (11.11%) SharePoint
2 1 (11.11%) Alfresco
2 1 (11.11%) WordPress
Business Applications
1 2 (22.22%) WebTrends
2 1 (11.11%) SiteCatalyst
Communications & Networking
1 2 (22.22%) HTTP
Database & Business Intelligence
1 3 (33.33%) SQL Server
2 2 (22.22%) Apache Hive
2 2 (22.22%) NoSQL
2 2 (22.22%) Hadoop
2 2 (22.22%) SQL Server Analysis Services
2 2 (22.22%) Data Warehouse
2 2 (22.22%) SQL Server Integration Services
3 1 (11.11%) SQL Server 2008
3 1 (11.11%) Relational Database
3 1 (11.11%) SQL Server 2012
Development Applications
1 1 (11.11%) Team Foundation Server
1 1 (11.11%) Mercurial
1 1 (11.11%) Subversion
1 1 (11.11%) PhoneGap
General
1 4 (44.44%) Marketing
2 3 (33.33%) Finance
3 2 (22.22%) Advertising
Job Titles
1 4 (44.44%) Developer
1 4 (44.44%) Analyst
2 2 (22.22%) Web Developer
2 2 (22.22%) Software Developer
2 2 (22.22%) Senior Developer
2 2 (22.22%) Senior Data Warehouse Developer
2 2 (22.22%) Web Analyst
2 2 (22.22%) Data Warehouse Developer
2 2 (22.22%) Senior Software Developer
3 1 (11.11%) Front-End Developer
3 1 (11.11%) Front-End Web Developer
3 1 (11.11%) Data Analyst
3 1 (11.11%) Developer Analyst
3 1 (11.11%) Business Intelligence Analyst
3 1 (11.11%) Business Analyst
3 1 (11.11%) Consultant
Libraries, Frameworks & Software Standards
1 4 (44.44%) .NET
2 3 (33.33%) HTML
2 3 (33.33%) XML
3 2 (22.22%) REST
3 2 (22.22%) CSS3
3 2 (22.22%) HTML5
3 2 (22.22%) jQuery
3 2 (22.22%) CSS
3 2 (22.22%) JSON
3 2 (22.22%) OAuth
4 1 (11.11%) Middleware
4 1 (11.11%) XSL
4 1 (11.11%) Twitter Bootstrap
4 1 (11.11%) Google Maps API
4 1 (11.11%) Backbone.js
Miscellaneous
1 2 (22.22%) Physics
1 2 (22.22%) Computer Science
2 1 (11.11%) Mathematics
2 1 (11.11%) Economics
2 1 (11.11%) Social Media
Operating Systems
1 2 (22.22%) Windows
1 2 (22.22%) Linux
Processes & Methodologies
1 9 (100.00%) Analytics
2 3 (33.33%) Agile Software Development
2 3 (33.33%) Data Analysis
2 3 (33.33%) Digital Marketing
3 2 (22.22%) Continuous Integration
3 2 (22.22%) Performance Analysis
3 2 (22.22%) OOA/OOD
3 2 (22.22%) OO
3 2 (22.22%) SEO
3 2 (22.22%) SOA
3 2 (22.22%) E-Commerce
3 2 (22.22%) Data Management
3 2 (22.22%) Content Management
4 1 (11.11%) Pay per click
4 1 (11.11%) TDD
4 1 (11.11%) Web Analytics
4 1 (11.11%) Project Management
4 1 (11.11%) Data Modelling
4 1 (11.11%) Business Intelligence
4 1 (11.11%) CRM
Programming Languages
1 5 (55.56%) JavaScript
2 4 (44.44%) SQL
3 3 (33.33%) C#
3 3 (33.33%) Python
4 2 (22.22%) T-SQL
5 1 (11.11%) Java
5 1 (11.11%) PHP
Qualifications
1 3 (33.33%) Degree
Vendors
1 9 (100.00%) Google
2 3 (33.33%) Twitter
2 3 (33.33%) Tableau
3 2 (22.22%) Facebook
3 2 (22.22%) Omniture
4 1 (11.11%) Sitecore
4 1 (11.11%) Microsoft
4 1 (11.11%) Ektron