The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 84 91 103
Rank change year-on-year
+7 +12
Permanent jobs citing Google Analytics 7 15 10
As % of all permanent IT jobs located in Edinburgh 0.65% 1.03% 0.67%
As % of the Cloud Services category 7.29% 11.28% 7.81%
Number of salaries quoted 5 12 4
Median salary £41,421 £37,500 £28,500
Median salary % change year-on-year
+10.45% +31.57%
UK excluding London median salary £37,000 £35,000 £31,250
% change year-on-year
+5.71% +12.00%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Permanent IT job ads with a match in the
Cloud Services category
96 133 128
As % of all permanent IT jobs located in Edinburgh 8.96% 9.17% 8.54%
Number of salaries quoted 56 83 79
Median salary £44,750 £40,750 £42,500
Median salary % change year-on-year
+9.81% -4.11%
90% offered a salary of more than £37,500 £31,000 £29,000
10% offered a salary of more than £65,000 £55,000 £64,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Google Analytics across the Edinburgh region over the 3 months to 4 December 2016.

Google Analytics Salary Histogram in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 4 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 4 (44.44%) Analytical Skills
2 4 (44.44%) Agile Software Development
2 4 (44.44%) Marketing
2 4 (44.44%) HTML
2 4 (44.44%) JavaScript
2 4 (44.44%) Adobe
2 4 (44.44%) SEO
3 3 (33.33%) Finance
3 3 (33.33%) MySQL
3 3 (33.33%) PHP
3 3 (33.33%) CSS
3 3 (33.33%) Web Development
3 3 (33.33%) Degree
4 2 (22.22%) Data Management
4 2 (22.22%) Ruby
4 2 (22.22%) Web Analytics
4 2 (22.22%) Omniture
4 2 (22.22%) Scrum
4 2 (22.22%) SQL Server Reporting Services
4 2 (22.22%) Software Engineering
4 2 (22.22%) Ruby on Rails
4 2 (22.22%) SQL Server Integration Services
4 2 (22.22%) Digital Marketing
4 2 (22.22%) SQL Server Analysis Services
4 2 (22.22%) Data Integration
4 2 (22.22%) Team Foundation Server
4 2 (22.22%) Puppet
4 2 (22.22%) RabbitMQ

Google Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) Elasticsearch
2 1 (11.11%) CMS
2 1 (11.11%) Drupal
2 1 (11.11%) SAS
Applications
1 2 (22.22%) MS Excel
2 1 (11.11%) SPSS
Business Applications
1 2 (22.22%) WebTrends
Cloud Services
1 2 (22.22%) Adobe Analytics
2 1 (11.11%) Google Cloud Platform
Communications & Networking
1 2 (22.22%) Internet
Database & Business Intelligence
1 3 (33.33%) MySQL
2 2 (22.22%) Data Warehouse
2 2 (22.22%) SQL Server
2 2 (22.22%) SQL Server 2012
2 2 (22.22%) SQL Server 2014
2 2 (22.22%) SQL Server Analysis Services
2 2 (22.22%) SQL Server Integration Services
2 2 (22.22%) SQL Server Reporting Services
3 1 (11.11%) BigQuery
Development Applications
1 2 (22.22%) Team Foundation Server
1 2 (22.22%) Visual Studio
2 1 (11.11%) Git (software)
2 1 (11.11%) Subversion
General
1 4 (44.44%) Marketing
2 3 (33.33%) Finance
Job Titles
1 3 (33.33%) Analyst
2 2 (22.22%) Developer
2 2 (22.22%) Digital Analyst
2 2 (22.22%) Search Manager
2 2 (22.22%) Senior Analyst
2 2 (22.22%) Senior Software Engineer
2 2 (22.22%) SEO Manager
2 2 (22.22%) Software Engineer
3 1 (11.11%) Analyst Programmer
3 1 (11.11%) Business Intelligence Developer
3 1 (11.11%) HTML CSS Developer
3 1 (11.11%) HTML Developer
3 1 (11.11%) PHP Developer
3 1 (11.11%) PHP Web Developer
3 1 (11.11%) Programmer
3 1 (11.11%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
2 3 (33.33%) CSS
3 2 (22.22%) .NET
3 2 (22.22%) RabbitMQ
3 2 (22.22%) React
3 2 (22.22%) Ruby on Rails
3 2 (22.22%) XML
4 1 (11.11%) jQuery
4 1 (11.11%) JSON
4 1 (11.11%) Laravel
4 1 (11.11%) Sass
4 1 (11.11%) Symfony
4 1 (11.11%) Twitter Bootstrap
Miscellaneous
1 4 (44.44%) Analytical Skills
2 2 (22.22%) Algorithms
2 2 (22.22%) Data Integration
2 2 (22.22%) Enterprise Software
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) Agile Software Development
2 4 (44.44%) SEO
3 3 (33.33%) Web Development
4 2 (22.22%) Business Intelligence
4 2 (22.22%) Content Development
4 2 (22.22%) Customer Insight
4 2 (22.22%) Data Management
4 2 (22.22%) Data Modelling
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Master Data Management
4 2 (22.22%) OO
4 2 (22.22%) OOP
4 2 (22.22%) Scrum
4 2 (22.22%) Software Engineering
4 2 (22.22%) Web Analytics
5 1 (11.11%) Actionable Insight
5 1 (11.11%) Digital Analytics
5 1 (11.11%) Front End Development
5 1 (11.11%) Statistical Modelling
Programming Languages
1 4 (44.44%) JavaScript
2 3 (33.33%) PHP
3 2 (22.22%) C#
3 2 (22.22%) C++
3 2 (22.22%) Java
3 2 (22.22%) R
3 2 (22.22%) Ruby
3 2 (22.22%) SQL
3 2 (22.22%) T-SQL
Qualifications
1 3 (33.33%) Degree
Quality Assurance & Compliance
1 2 (22.22%) Data Quality
Systems Management
1 2 (22.22%) Puppet
Vendors
1 9 (100.00%) Google
2 4 (44.44%) Adobe
3 2 (22.22%) Microsoft
3 2 (22.22%) Omniture
3 2 (22.22%) Tableau
4 1 (11.11%) Optimizely