The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 103 92 87
Rank change year-on-year
-11 -5
Permanent jobs citing Google Analytics 8 6 1
As % of all permanent IT jobs located in Edinburgh 0.53% 0.42% 0.084%
As % of the Business Applications category 9.88% 4.23% 1.52%
Number of salaries quoted 1 3 0
Average salary £47,500 £45,000 -
Average salary % change year-on-year
+5.55% -
UK excluding London average salary £31,500 £30,000 £32,500
% change year-on-year
+5.00% -7.69%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Edinburgh region.

Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
81 142 66
As % of all permanent IT jobs located in Edinburgh 5.40% 9.98% 5.52%
Number of salaries quoted 60 85 50
Average salary £50,000 £50,000 £55,000
Average salary % change year-on-year
- -9.09%
90% offered a salary of more than £32,500 £35,000 £33,250
10% offered a salary of more than £62,500 £62,500 £65,000
UK excluding London average salary £50,000 £50,000 £49,000
% change year-on-year
- +2.04%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 24 October 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 9 (69.23%) HTML
2 9 (69.23%) JavaScript
3 7 (53.85%) Finance
3 7 (53.85%) PHP
4 6 (46.15%) Web Development
4 6 (46.15%) Analytical Skills
5 5 (38.46%) jQuery
5 5 (38.46%) HTML5
5 5 (38.46%) .NET
5 5 (38.46%) CSS
6 4 (30.77%) XML
6 4 (30.77%) SQL Server
6 4 (30.77%) Business Intelligence
6 4 (30.77%) C#
6 4 (30.77%) Agile Software Development
6 4 (30.77%) WordPress
7 3 (23.08%) Performance Testing
7 3 (23.08%) Release Management
7 3 (23.08%) HubSpot
7 3 (23.08%) Twitter
7 3 (23.08%) Waterfall
7 3 (23.08%) Scrum
7 3 (23.08%) .NET Framework
7 3 (23.08%) Graphic Design
7 3 (23.08%) Marketing
7 3 (23.08%) SQL Server Reporting Services
7 3 (23.08%) Ruby
7 3 (23.08%) Ajax

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 24 October 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (30.77%) WordPress
2 3 (23.08%) IIS
3 2 (15.38%) CMS
4 1 (7.69%) Drupal
4 1 (7.69%) Alfresco
4 1 (7.69%) SharePoint
4 1 (7.69%) TeamSite
4 1 (7.69%) Sitecore CMS
Business Applications
1 1 (7.69%) WebTrends
Communications & Networking
1 3 (23.08%) SMS
1 3 (23.08%) DNS
Database & Business Intelligence
1 4 (30.77%) SQL Server
2 3 (23.08%) SQL Server Reporting Services
3 1 (7.69%) SQL Server 2008
3 1 (7.69%) SQL Server 2012
3 1 (7.69%) Relational Database
Development Applications
1 3 (23.08%) Visual Studio
1 3 (23.08%) ClearCase
1 3 (23.08%) LoadRunner
2 1 (7.69%) Subversion
2 1 (7.69%) Team Foundation Server
2 1 (7.69%) Mercurial
General
1 7 (53.85%) Finance
2 3 (23.08%) Marketing
3 1 (7.69%) Retail
Job Titles
1 8 (61.54%) Developer
1 8 (61.54%) Analyst
2 5 (38.46%) Web Developer
3 3 (23.08%) .NET Developer
3 3 (23.08%) Technical Analyst
3 3 (23.08%) Developer Analyst
3 3 (23.08%) Web Analyst
4 2 (15.38%) Data Analyst
4 2 (15.38%) VB.NET Developer
5 1 (7.69%) Business Analyst
5 1 (7.69%) C# Developer
5 1 (7.69%) Consultant
5 1 (7.69%) Front-End Developer
5 1 (7.69%) Front-End Web Developer
5 1 (7.69%) Technical Developer
5 1 (7.69%) C# .NET Developer
5 1 (7.69%) Business Intelligence Analyst
5 1 (7.69%) Analyst Developer
Libraries, Frameworks & Software Standards
1 9 (69.23%) HTML
2 5 (38.46%) .NET
2 5 (38.46%) CSS
2 5 (38.46%) jQuery
2 5 (38.46%) HTML5
3 4 (30.77%) XML
4 3 (23.08%) XSD
4 3 (23.08%) JSP
4 3 (23.08%) Web Services
4 3 (23.08%) ASP.NET
4 3 (23.08%) Ajax
4 3 (23.08%) .NET Framework
5 2 (15.38%) CSS3
6 1 (7.69%) PhoneGap
6 1 (7.69%) Backbone.js
6 1 (7.69%) Twitter Bootstrap
6 1 (7.69%) Google Maps API
6 1 (7.69%) XSL
6 1 (7.69%) Middleware
Miscellaneous
1 6 (46.15%) Analytical Skills
2 3 (23.08%) N-Tier
2 3 (23.08%) Graphic Design
3 2 (15.38%) Mathematics
3 2 (15.38%) Economics
4 1 (7.69%) Computer Science
4 1 (7.69%) Social Media
Processes & Methodologies
1 13 (100.00%) Analytics
2 6 (46.15%) Web Development
3 4 (30.77%) Business Intelligence
3 4 (30.77%) Agile Software Development
4 3 (23.08%) Project Management
4 3 (23.08%) UML
4 3 (23.08%) E-Commerce
4 3 (23.08%) Release Management
4 3 (23.08%) Performance Testing
4 3 (23.08%) Waterfall
4 3 (23.08%) Scrum
5 2 (15.38%) Digital Marketing
5 2 (15.38%) Content Management
5 2 (15.38%) Data Analysis
5 2 (15.38%) Web Analytics
6 1 (7.69%) Performance Improvement
6 1 (7.69%) Responsive Web Design
6 1 (7.69%) Online Marketing
6 1 (7.69%) Data Modelling
6 1 (7.69%) CRM
Programming Languages
1 9 (69.23%) JavaScript
2 7 (53.85%) PHP
3 4 (30.77%) C#
4 3 (23.08%) T-SQL
4 3 (23.08%) VBScript
4 3 (23.08%) VB.NET
4 3 (23.08%) Ruby
5 2 (15.38%) SQL
6 1 (7.69%) Java
6 1 (7.69%) Python
Qualifications
1 2 (15.38%) Degree
System Software
1 3 (23.08%) Active Directory
Vendors
1 13 (100.00%) Google
2 3 (23.08%) IBM
2 3 (23.08%) Microsoft
2 3 (23.08%) HP
2 3 (23.08%) Twitter
2 3 (23.08%) HubSpot
3 2 (15.38%) Facebook
4 1 (7.69%) Adobe
4 1 (7.69%) Sitecore
4 1 (7.69%) Ektron
4 1 (7.69%) Tableau