The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 101 110 -
Rank change year-on-year
+9 -
Permanent jobs citing Google Analytics 1 4 0
As % of all permanent IT jobs located in Edinburgh 0.073% 0.24% -
As % of the Business Applications category 1.59% 3.74% -
Number of salaries quoted 0 0 0
Average salary - - -
UK excluding London average salary £30,000 £32,250 £30,000
% change year-on-year
-6.97% +7.50%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Edinburgh region.

Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
63 107 62
As % of all permanent IT jobs located in Edinburgh 4.58% 6.45% 5.54%
Number of salaries quoted 36 71 41
Average salary £42,750 £42,500 £42,500
Average salary % change year-on-year
+0.58% -
90% offered a salary of more than £30,350 £27,200 £30,000
10% offered a salary of more than £52,500 £55,000 £70,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Top 18 Related IT Skills in Edinburgh

For the 6 months to 17 April 2015, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Finance
1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
2 2 (66.67%) Marketing
2 2 (66.67%) Internet Marketing
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Publishing
2 2 (66.67%) Games
2 2 (66.67%) Retail
2 2 (66.67%) Internet
3 1 (33.33%) WebTrends
3 1 (33.33%) Data Analysis
3 1 (33.33%) Web Analytics
3 1 (33.33%) Performance Improvement
3 1 (33.33%) E-Commerce
3 1 (33.33%) Customer Analytics
3 1 (33.33%) Analytical Skills

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 April 2015, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (33.33%) WebTrends
Communications & Networking
1 2 (66.67%) Internet
General
1 3 (100.00%) Finance
2 2 (66.67%) Publishing
2 2 (66.67%) Games
2 2 (66.67%) Retail
2 2 (66.67%) Marketing
Job Titles
1 2 (66.67%) Consultant
1 2 (66.67%) SEO Consultant
2 1 (33.33%) Analyst
2 1 (33.33%) Technical Consultant
2 1 (33.33%) Web Analyst
Miscellaneous
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
2 2 (66.67%) Internet Marketing
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Performance Improvement
3 1 (33.33%) Data Analysis
3 1 (33.33%) Web Analytics
3 1 (33.33%) Customer Analytics
3 1 (33.33%) E-Commerce
Vendors
1 3 (100.00%) Google