The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 9 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Edinburgh region.

Location
3 months to
9 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 101 88 -
Rank change year-on-year
-13 -
Permanent jobs citing Google Analytics 4 1 0
As % of all permanent IT jobs located in Edinburgh 0.26% 0.086% -
As % of the Business Applications category 3.08% 1.85% -
Number of salaries quoted 3 1 0
Average salary £32,000 £25,000 -
Average salary % change year-on-year
+28.00% -
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
130 54 89
As % of all permanent IT jobs located in Edinburgh 8.45% 4.62% 7.50%
Number of salaries quoted 111 41 76
Average salary £45,875 £42,000 £55,000
Average salary % change year-on-year
+9.22% -23.63%
90% offered a salary of more than £37,500 £32,000 £40,000
10% offered a salary of more than £60,000 £62,500 £54,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
Scotland

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 9 July 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 6 (60.00%) JavaScript
3 5 (50.00%) SQL
3 5 (50.00%) .NET
4 4 (40.00%) SQL Server
4 4 (40.00%) C#
4 4 (40.00%) XML
4 4 (40.00%) Python
4 4 (40.00%) Agile Software Development
4 4 (40.00%) Marketing
4 4 (40.00%) Tableau
5 3 (30.00%) Twitter
5 3 (30.00%) Performance Analysis
5 3 (30.00%) Hadoop
5 3 (30.00%) Apache Hive
5 3 (30.00%) NoSQL
5 3 (30.00%) REST
5 3 (30.00%) Degree
5 3 (30.00%) JSON
5 3 (30.00%) Physics
5 3 (30.00%) Computer Science
5 3 (30.00%) Data Analysis
5 3 (30.00%) Omniture
5 3 (30.00%) Data Management
5 3 (30.00%) Advertising
5 3 (30.00%) SQL Server Integration Services
5 3 (30.00%) Digital Marketing
5 3 (30.00%) Continuous Integration
5 3 (30.00%) SQL Server Analysis Services

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 9 July 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (20.00%) CMS
2 1 (10.00%) Drupal
2 1 (10.00%) Alfresco
2 1 (10.00%) WordPress
2 1 (10.00%) Sitecore CMS
2 1 (10.00%) SharePoint
2 1 (10.00%) TeamSite
Business Applications
1 3 (30.00%) WebTrends
2 2 (20.00%) SiteCatalyst
Communications & Networking
1 3 (30.00%) HTTP
Database & Business Intelligence
1 4 (40.00%) SQL Server
2 3 (30.00%) Hadoop
2 3 (30.00%) Apache Hive
2 3 (30.00%) NoSQL
2 3 (30.00%) SQL Server Integration Services
2 3 (30.00%) SQL Server Analysis Services
2 3 (30.00%) Data Warehouse
3 1 (10.00%) Relational Database
3 1 (10.00%) SQL Server 2012
3 1 (10.00%) SQL Server 2008
Development Applications
1 1 (10.00%) PhoneGap
1 1 (10.00%) Subversion
1 1 (10.00%) Team Foundation Server
1 1 (10.00%) Mercurial
General
1 4 (40.00%) Marketing
2 3 (30.00%) Advertising
3 2 (20.00%) Finance
4 1 (10.00%) Banking
Job Titles
1 5 (50.00%) Developer
2 4 (40.00%) Analyst
3 3 (30.00%) Senior Data Warehouse Developer
3 3 (30.00%) Data Warehouse Developer
3 3 (30.00%) Senior Software Developer
3 3 (30.00%) Software Developer
3 3 (30.00%) Senior Developer
4 2 (20.00%) Web Developer
4 2 (20.00%) Data Analyst
5 1 (10.00%) Web Analyst
5 1 (10.00%) Developer Analyst
5 1 (10.00%) Business Intelligence Analyst
5 1 (10.00%) Front-End Developer
5 1 (10.00%) Front-End Web Developer
5 1 (10.00%) Consultant
5 1 (10.00%) Business Analyst
Libraries, Frameworks & Software Standards
1 5 (50.00%) .NET
2 4 (40.00%) XML
3 3 (30.00%) REST
3 3 (30.00%) JSON
3 3 (30.00%) OAuth
3 3 (30.00%) HTML
4 2 (20.00%) CSS
4 2 (20.00%) jQuery
4 2 (20.00%) CSS3
4 2 (20.00%) HTML5
5 1 (10.00%) Twitter Bootstrap
5 1 (10.00%) Backbone.js
5 1 (10.00%) Google Maps API
5 1 (10.00%) XSL
5 1 (10.00%) Middleware
Miscellaneous
1 3 (30.00%) Physics
1 3 (30.00%) Computer Science
2 1 (10.00%) Social Media
Operating Systems
1 3 (30.00%) Windows
1 3 (30.00%) Linux
Processes & Methodologies
1 10 (100.00%) Analytics
2 4 (40.00%) Agile Software Development
3 3 (30.00%) Performance Analysis
3 3 (30.00%) Data Analysis
3 3 (30.00%) Data Management
3 3 (30.00%) Digital Marketing
3 3 (30.00%) Continuous Integration
3 3 (30.00%) OOA/OOD
3 3 (30.00%) OO
3 3 (30.00%) SOA
4 2 (20.00%) SEO
4 2 (20.00%) Pay per click
4 2 (20.00%) Content Management
5 1 (10.00%) Online Marketing
5 1 (10.00%) Responsive Web Design
5 1 (10.00%) TDD
5 1 (10.00%) CRM
5 1 (10.00%) Project Management
5 1 (10.00%) Business Intelligence
5 1 (10.00%) E-Commerce
Programming Languages
1 6 (60.00%) JavaScript
2 5 (50.00%) SQL
3 4 (40.00%) C#
3 4 (40.00%) Python
4 3 (30.00%) T-SQL
5 1 (10.00%) Java
5 1 (10.00%) PHP
Qualifications
1 3 (30.00%) Degree
Vendors
1 10 (100.00%) Google
2 4 (40.00%) Tableau
3 3 (30.00%) Twitter
3 3 (30.00%) Omniture
4 2 (20.00%) Microsoft
4 2 (20.00%) Facebook
5 1 (10.00%) Ektron
5 1 (10.00%) Sitecore