The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 102 103 93
Rank change year-on-year
+1 -10
Permanent jobs citing Google Analytics 6 6 2
As % of all permanent IT jobs located in Edinburgh 0.42% 0.41% 0.17%
As % of the Business Applications category 7.23% 5.56% 3.03%
Number of salaries quoted 1 4 1
Average salary £47,500 £35,000 £35,000
Average salary % change year-on-year
+35.71% -
UK excluding London average salary £31,500 £32,500 £35,000
% change year-on-year
-3.07% -7.14%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Edinburgh region.

Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
83 108 66
As % of all permanent IT jobs located in Edinburgh 5.76% 7.34% 5.50%
Number of salaries quoted 69 81 39
Average salary £52,500 £50,500 £50,000
Average salary % change year-on-year
+3.96% +1.00%
90% offered a salary of more than £29,100 £35,000 £31,500
10% offered a salary of more than £75,000 £58,200 £65,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 17 December 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 6 (66.67%) HTML
2 6 (66.67%) JavaScript
2 6 (66.67%) PHP
2 6 (66.67%) Web Development
3 5 (55.56%) Finance
4 3 (33.33%) C#
4 3 (33.33%) T-SQL
4 3 (33.33%) VBScript
4 3 (33.33%) VB.NET
4 3 (33.33%) .NET
4 3 (33.33%) SQL Server
4 3 (33.33%) IIS
4 3 (33.33%) Visual Studio
4 3 (33.33%) ASP.NET
4 3 (33.33%) CSS
4 3 (33.33%) JSP
4 3 (33.33%) Web Services
4 3 (33.33%) XML
4 3 (33.33%) XSD
4 3 (33.33%) UML
4 3 (33.33%) ClearCase
4 3 (33.33%) N-Tier
4 3 (33.33%) SMS
4 3 (33.33%) DNS
4 3 (33.33%) Business Intelligence
4 3 (33.33%) IBM
4 3 (33.33%) Microsoft
4 3 (33.33%) Active Directory

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 December 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) IIS
1 3 (33.33%) WordPress
Communications & Networking
1 3 (33.33%) SMS
1 3 (33.33%) DNS
Database & Business Intelligence
1 3 (33.33%) SQL Server
1 3 (33.33%) SQL Server Reporting Services
Development Applications
1 3 (33.33%) LoadRunner
1 3 (33.33%) Visual Studio
1 3 (33.33%) ClearCase
General
1 5 (55.56%) Finance
2 2 (22.22%) Marketing
3 1 (11.11%) Retail
Job Titles
1 6 (66.67%) Developer
1 6 (66.67%) Analyst
2 3 (33.33%) Web Developer
2 3 (33.33%) .NET Developer
2 3 (33.33%) Technical Analyst
3 2 (22.22%) Developer Analyst
3 2 (22.22%) Web Analyst
3 2 (22.22%) VB.NET Developer
3 2 (22.22%) Data Analyst
4 1 (11.11%) C# Developer
4 1 (11.11%) Analyst Developer
4 1 (11.11%) C# .NET Developer
4 1 (11.11%) Technical Developer
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
2 3 (33.33%) .NET
2 3 (33.33%) ASP.NET
2 3 (33.33%) CSS
2 3 (33.33%) JSP
2 3 (33.33%) Web Services
2 3 (33.33%) XML
2 3 (33.33%) XSD
2 3 (33.33%) .NET Framework
2 3 (33.33%) Ajax
2 3 (33.33%) jQuery
2 3 (33.33%) HTML5
Miscellaneous
1 3 (33.33%) N-Tier
1 3 (33.33%) Graphic Design
1 3 (33.33%) Analytical Skills
2 2 (22.22%) Economics
2 2 (22.22%) Mathematics
3 1 (11.11%) Computer Science
Processes & Methodologies
1 9 (100.00%) Analytics
2 6 (66.67%) Web Development
3 3 (33.33%) Scrum
3 3 (33.33%) Business Intelligence
3 3 (33.33%) Project Management
3 3 (33.33%) UML
3 3 (33.33%) Agile Software Development
3 3 (33.33%) Release Management
3 3 (33.33%) Performance Testing
3 3 (33.33%) Waterfall
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Data Analysis
4 2 (22.22%) Web Analytics
4 2 (22.22%) E-Commerce
5 1 (11.11%) Customer Analytics
5 1 (11.11%) Coaching
5 1 (11.11%) Performance Improvement
Programming Languages
1 6 (66.67%) JavaScript
1 6 (66.67%) PHP
2 3 (33.33%) C#
2 3 (33.33%) T-SQL
2 3 (33.33%) VBScript
2 3 (33.33%) VB.NET
2 3 (33.33%) Ruby
Qualifications
1 2 (22.22%) Degree
System Software
1 3 (33.33%) Active Directory
Vendors
1 9 (100.00%) Google
2 3 (33.33%) IBM
2 3 (33.33%) Microsoft
2 3 (33.33%) HP
2 3 (33.33%) HubSpot
3 1 (11.11%) Adobe
Edinburgh, Midlothian
Sanderson
Posted: 17 hours ago