The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 92 99 106
Rank change year-on-year
+7 +7
Permanent jobs citing Google Analytics 6 5 6
As % of all permanent IT jobs located in Edinburgh 0.47% 0.36% 0.43%
As % of the Cloud Services category 6.74% 3.16% 9.52%
Number of salaries quoted 2 2 3
Average salary £56,750 £28,500 £25,000
Average salary % change year-on-year
+99.12% +14.00%
UK excluding London average salary £34,375 £30,000 £33,000
% change year-on-year
+14.58% -9.09%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Permanent IT job ads with a match in the
Cloud Services category
89 158 63
As % of all permanent IT jobs located in Edinburgh 6.97% 11.48% 4.47%
Number of salaries quoted 65 117 43
Average salary £47,500 £45,000 £40,000
Average salary % change year-on-year
+5.55% +12.50%
90% offered a salary of more than £32,500 £28,500 £25,000
10% offered a salary of more than £70,000 £54,000 £70,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Google Analytics across the Edinburgh region over the 3 months to 9 February 2016.

Google Analytics Salary Histogram in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 9 February 2016, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 24 (100.00%) Analytics
2 23 (95.83%) Google
3 15 (62.50%) SQL
4 14 (58.33%) Analytical Skills
5 11 (45.83%) Microsoft
5 11 (45.83%) Finance
5 11 (45.83%) Degree
6 10 (41.67%) Business Intelligence
6 10 (41.67%) Agile Software Development
7 8 (33.33%) SEO
7 8 (33.33%) Adobe
7 8 (33.33%) C#
7 8 (33.33%) Mathematics
8 7 (29.17%) Marketing
8 7 (29.17%) Tableau
8 7 (29.17%) HTML
9 6 (25.00%) SQL Server
9 6 (25.00%) SAS
9 6 (25.00%) MS Excel
9 6 (25.00%) Data Warehouse
9 6 (25.00%) Web Analytics
9 6 (25.00%) Economics
9 6 (25.00%) Data Management
9 6 (25.00%) SQL Server 2012
9 6 (25.00%) Master Data Management
9 6 (25.00%) R
9 6 (25.00%) Data Integration
9 6 (25.00%) SQL Server 2014
10 5 (20.83%) Team Foundation Server
10 5 (20.83%) SQL Server Analysis Services

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 9 February 2016, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (25.00%) SAS
2 2 (8.33%) CMS
3 1 (4.17%) Apache
3 1 (4.17%) Apache Spark
3 1 (4.17%) Tomcat
Applications
1 6 (25.00%) MS Excel
2 5 (20.83%) MS Office
2 5 (20.83%) SPSS
Business Applications
1 1 (4.17%) WebTrends
Cloud Services
1 2 (8.33%) Adobe Analytics
Database & Business Intelligence
1 6 (25.00%) Data Warehouse
1 6 (25.00%) SQL Server
1 6 (25.00%) SQL Server 2012
1 6 (25.00%) SQL Server 2014
2 5 (20.83%) SQL Server Analysis Services
2 5 (20.83%) SQL Server Integration Services
2 5 (20.83%) SQL Server Reporting Services
3 3 (12.50%) Hadoop
3 3 (12.50%) NoSQL
4 1 (4.17%) Apache Hive
4 1 (4.17%) Big Data
4 1 (4.17%) Lumira
4 1 (4.17%) Pentaho
4 1 (4.17%) Qlik Sense
4 1 (4.17%) QlikView
4 1 (4.17%) Spotfire
Development Applications
1 5 (20.83%) Team Foundation Server
1 5 (20.83%) Visual Studio
General
1 11 (45.83%) Finance
2 7 (29.17%) Marketing
3 5 (20.83%) Telecoms
4 1 (4.17%) Banking
4 1 (4.17%) Brand Awareness
Job Titles
1 11 (45.83%) Analyst
2 8 (33.33%) Developer
3 5 (20.83%) Statistical Analyst
4 3 (12.50%) Analyst Programmer
4 3 (12.50%) Business Intelligence Developer
4 3 (12.50%) Programmer
5 2 (8.33%) .NET Developer
5 2 (8.33%) .NET Software Developer
5 2 (8.33%) Account Manager
5 2 (8.33%) Business Intelligence Analyst
5 2 (8.33%) SEO Account Manager
5 2 (8.33%) SEO Manager
5 2 (8.33%) SEO Specialist
5 2 (8.33%) Software Developer
5 2 (8.33%) Web Analyst
5 2 (8.33%) Web Developer
6 1 (4.17%) Data Visualisation Specialist
6 1 (4.17%) SEO Analyst
6 1 (4.17%) SEO Executive
6 1 (4.17%) SQL Developer
Libraries, Frameworks & Software Standards
1 7 (29.17%) HTML
2 5 (20.83%) CSS
3 3 (12.50%) HTML5
4 2 (8.33%) .NET
4 2 (8.33%) ASP.NET
4 2 (8.33%) ASP.NET MVC
4 2 (8.33%) RESTful
4 2 (8.33%) Web Services
5 1 (4.17%) Cocoon
5 1 (4.17%) D3.js
5 1 (4.17%) jQuery
5 1 (4.17%) PhoneGap
5 1 (4.17%) XML
5 1 (4.17%) XSLT
Miscellaneous
1 14 (58.33%) Analytical Skills
2 8 (33.33%) Mathematics
3 6 (25.00%) Data Integration
3 6 (25.00%) Economics
4 5 (20.83%) Psychology
4 5 (20.83%) Statistics
5 2 (8.33%) Enterprise Software
5 2 (8.33%) PMI
5 2 (8.33%) Social Media
5 2 (8.33%) User Experience
6 1 (4.17%) Computer Science
6 1 (4.17%) Copywriting
6 1 (4.17%) Digital Media
6 1 (4.17%) Mobile App
6 1 (4.17%) Visualisation
Processes & Methodologies
1 24 (100.00%) Analytics
2 10 (41.67%) Agile Software Development
2 10 (41.67%) Business Intelligence
3 8 (33.33%) SEO
4 6 (25.00%) Data Management
4 6 (25.00%) Master Data Management
4 6 (25.00%) Web Analytics
5 5 (20.83%) Campaign Analysis
5 5 (20.83%) Data Modelling
5 5 (20.83%) Line Management
5 5 (20.83%) Propensity Modelling
5 5 (20.83%) Scrum
5 5 (20.83%) Statistical Analysis
6 4 (16.67%) Digital Marketing
6 4 (16.67%) Project Management
7 3 (12.50%) Data Analysis
7 3 (12.50%) Online Marketing
7 3 (12.50%) Pay per click
8 2 (8.33%) MVC
8 2 (8.33%) OO
Programming Languages
1 15 (62.50%) SQL
2 8 (33.33%) C#
3 6 (25.00%) R
4 5 (20.83%) VBA
5 4 (16.67%) Java
5 4 (16.67%) T-SQL
6 3 (12.50%) JavaScript
7 1 (4.17%) CFML
7 1 (4.17%) PHP
7 1 (4.17%) PL/SQL
7 1 (4.17%) Python
7 1 (4.17%) Scala
Qualifications
1 11 (45.83%) Degree
2 2 (8.33%) PMI Certification
Quality Assurance & Compliance
1 5 (20.83%) Data Quality
Systems Management
1 1 (4.17%) TeamSite
Vendors
1 23 (95.83%) Google
2 11 (45.83%) Microsoft
3 8 (33.33%) Adobe
4 7 (29.17%) Tableau
5 1 (4.17%) Alteryx
5 1 (4.17%) Apple
5 1 (4.17%) Birst
5 1 (4.17%) Facebook
5 1 (4.17%) Jaspersoft
5 1 (4.17%) Omniture
5 1 (4.17%) Salesforce Marketing Cloud
5 1 (4.17%) SAP
5 1 (4.17%) TIBCO
5 1 (4.17%) Twitter