The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 101 89 -
Rank change year-on-year
-12 -
Permanent jobs citing Google Analytics 5 3 0
As % of all permanent IT jobs located in Edinburgh 0.34% 0.24% -
As % of the Business Applications category 3.97% 4.29% -
Number of salaries quoted 3 1 0
Average salary £28,500 £25,000 -
Average salary % change year-on-year
+14.00% -
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Edinburgh region.

Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
126 70 90
As % of all permanent IT jobs located in Edinburgh 8.53% 5.71% 7.49%
Number of salaries quoted 104 42 77
Average salary £45,000 £40,500 £55,000
Average salary % change year-on-year
+11.11% -26.36%
UK excluding London average salary £50,000 £47,500 £48,000
% change year-on-year
+5.26% -1.04%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Edinburgh region.

Google Analytics Salary Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 20 August 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 5 (62.50%) Marketing
3 4 (50.00%) Finance
3 4 (50.00%) Data Analysis
3 4 (50.00%) Digital Marketing
4 3 (37.50%) Twitter
4 3 (37.50%) HTML
4 3 (37.50%) JavaScript
4 3 (37.50%) E-Commerce
5 2 (25.00%) WebTrends
5 2 (25.00%) CSS
5 2 (25.00%) CMS
5 2 (25.00%) SEO
5 2 (25.00%) Content Management
5 2 (25.00%) SQL
5 2 (25.00%) .NET
5 2 (25.00%) Facebook
5 2 (25.00%) HTML5
5 2 (25.00%) CSS3
5 2 (25.00%) Web Analytics
5 2 (25.00%) Economics
5 2 (25.00%) Degree
5 2 (25.00%) Mathematics
5 2 (25.00%) jQuery
6 1 (12.50%) Google Maps API
6 1 (12.50%) Alfresco
6 1 (12.50%) WordPress
6 1 (12.50%) SQL Server 2008
6 1 (12.50%) Sitecore CMS

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 20 August 2014, IT jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
2 1 (12.50%) Drupal
2 1 (12.50%) Alfresco
2 1 (12.50%) WordPress
2 1 (12.50%) Sitecore CMS
2 1 (12.50%) SharePoint
2 1 (12.50%) TeamSite
Business Applications
1 2 (25.00%) WebTrends
2 1 (12.50%) SiteCatalyst
Database & Business Intelligence
1 1 (12.50%) SQL Server
1 1 (12.50%) SQL Server 2008
1 1 (12.50%) SQL Server 2012
1 1 (12.50%) Relational Database
Development Applications
1 1 (12.50%) Subversion
1 1 (12.50%) Team Foundation Server
1 1 (12.50%) Mercurial
General
1 5 (62.50%) Marketing
2 4 (50.00%) Finance
Job Titles
1 5 (62.50%) Analyst
2 3 (37.50%) Web Analyst
3 2 (25.00%) Data Analyst
3 2 (25.00%) Web Developer
3 2 (25.00%) Developer
4 1 (12.50%) Business Analyst
4 1 (12.50%) Consultant
4 1 (12.50%) Developer Analyst
4 1 (12.50%) Business Intelligence Analyst
4 1 (12.50%) Front-End Developer
4 1 (12.50%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
2 2 (25.00%) .NET
2 2 (25.00%) CSS
2 2 (25.00%) HTML5
2 2 (25.00%) CSS3
2 2 (25.00%) jQuery
3 1 (12.50%) Google Maps API
3 1 (12.50%) PhoneGap
3 1 (12.50%) Backbone.js
3 1 (12.50%) Twitter Bootstrap
3 1 (12.50%) XML
3 1 (12.50%) XSL
3 1 (12.50%) Middleware
Miscellaneous
1 2 (25.00%) Economics
1 2 (25.00%) Mathematics
2 1 (12.50%) Computer Science
2 1 (12.50%) Social Media
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) Data Analysis
2 4 (50.00%) Digital Marketing
3 3 (37.50%) E-Commerce
4 2 (25.00%) SEO
4 2 (25.00%) Content Management
4 2 (25.00%) Web Analytics
5 1 (12.50%) Pay per click
5 1 (12.50%) Customer Analytics
5 1 (12.50%) Online Marketing
5 1 (12.50%) Performance Improvement
5 1 (12.50%) Responsive Web Design
5 1 (12.50%) CRM
5 1 (12.50%) Agile Software Development
5 1 (12.50%) TDD
5 1 (12.50%) Data Modelling
5 1 (12.50%) Business Intelligence
5 1 (12.50%) Project Management
Programming Languages
1 3 (37.50%) JavaScript
2 2 (25.00%) SQL
3 1 (12.50%) Python
3 1 (12.50%) PHP
3 1 (12.50%) C#
3 1 (12.50%) Java
Qualifications
1 2 (25.00%) Degree
Vendors
1 8 (100.00%) Google
2 3 (37.50%) Twitter
3 2 (25.00%) Facebook
4 1 (12.50%) Microsoft
4 1 (12.50%) Sitecore
4 1 (12.50%) Ektron
4 1 (12.50%) Tableau
Edinburgh
Skyscanner
Posted: 5 days ago