The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Online Marketing
Rank 102 95 87
Rank change year-on-year
-7 -8
Permanent jobs citing Online Marketing 3 1 1
As % of all permanent IT jobs located in Edinburgh 0.20% 0.083% 0.085%
As % of the Processes & Methodologies category 0.24% 0.099% 0.11%
Number of salaries quoted 3 0 1
Average salary £18,000 - £45,000
UK excluding London average salary £30,000 £32,500 £29,500
% change year-on-year
-7.69% +10.16%
Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1250 1014 916
As % of all permanent IT jobs located in Edinburgh 83.22% 83.94% 78.22%
Number of salaries quoted 827 636 617
Average salary £42,500 £44,000 £40,000
Average salary % change year-on-year
-3.40% +10.00%
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £60,000 £60,750 £60,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Online Marketing
Scotland

Online Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Edinburgh

Online Marketing
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Edinburgh region.

Online Marketing Salary Trend in Edinburgh

Online Marketing
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Online Marketing across the Edinburgh region over the 3 months to 24 July 2014.

Online Marketing Salary Histogram in Edinburgh

Online Marketing
Top 28 Related IT Skills in Edinburgh

For the 6 months to 24 July 2014, IT jobs across the Edinburgh region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 6 (100.00%) Marketing
1 6 (100.00%) Social Media
2 3 (50.00%) Pay per click
2 3 (50.00%) SEO
3 2 (33.33%) Adobe
3 2 (33.33%) Photoshop
3 2 (33.33%) Business Development
3 2 (33.33%) Degree
3 2 (33.33%) Photography
3 2 (33.33%) Adobe Illustrator
3 2 (33.33%) InDesign
3 2 (33.33%) Retail
3 2 (33.33%) Multimedia
3 2 (33.33%) MS PowerPoint
3 2 (33.33%) Digital Marketing
4 1 (16.67%) Google
4 1 (16.67%) Facebook
4 1 (16.67%) Twitter
4 1 (16.67%) Analytics
4 1 (16.67%) Content Management
4 1 (16.67%) Google Analytics
4 1 (16.67%) CRM
4 1 (16.67%) SharePoint
4 1 (16.67%) HTML
4 1 (16.67%) JavaScript
4 1 (16.67%) .NET
4 1 (16.67%) Finance
4 1 (16.67%) Advertising

Online Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 24 July 2014, IT jobs across the Edinburgh region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) SharePoint
Applications
1 2 (33.33%) Photoshop
1 2 (33.33%) Adobe Illustrator
1 2 (33.33%) InDesign
1 2 (33.33%) MS PowerPoint
Business Applications
1 1 (16.67%) Google Analytics
General
1 6 (100.00%) Marketing
2 2 (33.33%) Retail
2 2 (33.33%) Multimedia
3 1 (16.67%) Finance
3 1 (16.67%) Advertising
Job Titles
1 2 (33.33%) PPC Specialist
1 2 (33.33%) Account Director
1 2 (33.33%) Graphic Designer
1 2 (33.33%) PPC Executive
1 2 (33.33%) PPC Manager
1 2 (33.33%) PPC Analyst
1 2 (33.33%) Designer
2 1 (16.67%) Consultant
2 1 (16.67%) Account Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
1 1 (16.67%) .NET
Miscellaneous
1 6 (100.00%) Social Media
2 2 (33.33%) Photography
Processes & Methodologies
1 3 (50.00%) Pay per click
1 3 (50.00%) SEO
2 2 (33.33%) Business Development
2 2 (33.33%) Digital Marketing
3 1 (16.67%) Analytics
3 1 (16.67%) Content Management
3 1 (16.67%) CRM
Programming Languages
1 1 (16.67%) JavaScript
Qualifications
1 2 (33.33%) Degree
Vendors
1 2 (33.33%) Adobe
2 1 (16.67%) Google
2 1 (16.67%) Facebook
2 1 (16.67%) Twitter