The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Online Marketing
Rank 111 - 93
Rank change year-on-year
- 0
Permanent jobs citing Online Marketing 3 0 4
As % of all permanent IT jobs located in Edinburgh 0.18% - 0.28%
As % of the Processes & Methodologies category 0.21% - 0.38%
Number of salaries quoted 1 0 4
Average salary £26,500 - £26,500
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1400 876 1051
As % of all permanent IT jobs located in Edinburgh 83.23% 78.21% 73.65%
Number of salaries quoted 907 507 761
Average salary £42,500 £44,500 £40,000
Average salary % change year-on-year
-4.49% +11.25%
90% offered a salary of more than £29,000 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Online Marketing
Scotland

Online Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Edinburgh

Online Marketing
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Edinburgh region.

Online Marketing Salary Trend in Edinburgh

Online Marketing
Top 7 Related IT Skills in Edinburgh

For the 6 months to 16 April 2014, IT jobs across the Edinburgh region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 3 (100.00%) Pay per click
1 3 (100.00%) Marketing
1 3 (100.00%) Social Media
1 3 (100.00%) SEO
2 2 (66.67%) Business Development
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Advertising

Online Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 16 April 2014, IT jobs across the Edinburgh region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
Job Titles
1 2 (66.67%) PPC Specialist
1 2 (66.67%) Account Director
1 2 (66.67%) PPC Manager
1 2 (66.67%) PPC Analyst
1 2 (66.67%) PPC Executive
2 1 (33.33%) Account Manager
Miscellaneous
1 3 (100.00%) Social Media
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Pay per click
2 2 (66.67%) Business Development
2 2 (66.67%) Digital Marketing