The first table below looks at the demand for WebTrends skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Edinburgh region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
WebTrends
Rank 98 94 82
Rank change year-on-year
-4 -12
Permanent jobs citing WebTrends 3 1 2
As % of all permanent IT jobs located in Edinburgh 0.20% 0.083% 0.17%
As % of the Business Applications category 2.26% 1.92% 2.15%
Number of salaries quoted 0 0 1
Average salary - - £40,000
UK excluding London average salary £35,000 £30,250 £31,000
% change year-on-year
+15.70% -2.41%
Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
133 52 93
As % of all permanent IT jobs located in Edinburgh 8.94% 4.29% 8.03%
Number of salaries quoted 112 36 81
Average salary £45,000 £40,500 £55,000
Average salary % change year-on-year
+11.11% -26.36%
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
WebTrends
Scotland

WebTrends
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the Edinburgh region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Edinburgh

WebTrends
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the Edinburgh region.

WebTrends Salary Trend in Edinburgh

WebTrends
Top 30 Related IT Skills in Edinburgh

For the 6 months to 29 July 2014, IT jobs across the Edinburgh region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 3 (75.00%) Marketing
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Data Analysis
2 3 (75.00%) Finance
3 2 (50.00%) Web Analytics
3 2 (50.00%) E-Commerce
3 2 (50.00%) Mathematics
3 2 (50.00%) Google Analytics
3 2 (50.00%) Customer Analytics
3 2 (50.00%) SEO
4 1 (25.00%) Drupal
4 1 (25.00%) jQuery
4 1 (25.00%) Google Maps API
4 1 (25.00%) WordPress
4 1 (25.00%) Ektron
4 1 (25.00%) HTML5
4 1 (25.00%) SiteCatalyst
4 1 (25.00%) CSS3
4 1 (25.00%) PhoneGap
4 1 (25.00%) Facebook
4 1 (25.00%) Twitter
4 1 (25.00%) Microsoft
4 1 (25.00%) TeamSite
4 1 (25.00%) HTML
4 1 (25.00%) JavaScript
4 1 (25.00%) PHP
4 1 (25.00%) CSS
4 1 (25.00%) Pay per click

WebTrends
Top Related IT Skills in Edinburgh by Category

For the 6 months to 29 July 2014, IT jobs across the Edinburgh region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) TeamSite
1 1 (25.00%) CMS
1 1 (25.00%) Drupal
1 1 (25.00%) WordPress
Business Applications
1 2 (50.00%) Google Analytics
2 1 (25.00%) SiteCatalyst
Development Applications
1 1 (25.00%) PhoneGap
General
1 3 (75.00%) Finance
1 3 (75.00%) Marketing
Job Titles
1 3 (75.00%) Analyst
2 2 (50.00%) Web Analyst
3 1 (25.00%) Front-End Developer
3 1 (25.00%) Front-End Web Developer
3 1 (25.00%) Web Developer
3 1 (25.00%) Data Analyst
3 1 (25.00%) Developer
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
1 1 (25.00%) CSS
1 1 (25.00%) jQuery
1 1 (25.00%) Google Maps API
1 1 (25.00%) HTML5
1 1 (25.00%) CSS3
Miscellaneous
1 2 (50.00%) Mathematics
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Data Analysis
3 2 (50.00%) Web Analytics
3 2 (50.00%) E-Commerce
3 2 (50.00%) SEO
3 2 (50.00%) Customer Analytics
4 1 (25.00%) Pay per click
Programming Languages
1 1 (25.00%) JavaScript
1 1 (25.00%) PHP
Vendors
1 4 (100.00%) Google
2 1 (25.00%) Ektron
2 1 (25.00%) Facebook
2 1 (25.00%) Twitter
2 1 (25.00%) Microsoft