The table below looks at the statistics for WebTrends skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
WebTrends
Rank 105 94 92
Rank change year-on-year
-11 -2
Permanent jobs citing WebTrends 4 3 2
As % of all permanent IT jobs located in Edinburgh 0.27% 0.24% 0.16%
As % of the Business Applications category 3.81% 3.06% 2.56%
Number of salaries quoted 2 1 1
Average salary £29,250 £22,500 £40,000
Average salary % change year-on-year
+30.00% -43.75%
UK excluding London average salary £37,500 £32,500 £34,500
% change year-on-year
+15.38% -5.79%
WebTrends
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Edinburgh region.

Business Applications Category
Edinburgh
Permanent IT job ads with a match in the
Business Applications category
105 98 78
As % of all permanent IT jobs located in Edinburgh 7.06% 7.87% 6.38%
Number of salaries quoted 82 51 66
Average salary £50,000 £50,000 £55,000
Average salary % change year-on-year
- -9.09%
90% offered a salary of more than £32,500 £32,500 £45,000
10% offered a salary of more than £60,000 £62,500 £65,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

WebTrends
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the Edinburgh region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Edinburgh

WebTrends
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the Edinburgh region.

WebTrends Salary Trend in Edinburgh

WebTrends
Top 30 Related IT Skills in Edinburgh

For the 6 months to 16 September 2014, IT jobs across the Edinburgh region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 6 (100.00%) Analytics
2 5 (83.33%) Finance
3 4 (66.67%) Google
3 4 (66.67%) Marketing
3 4 (66.67%) Digital Marketing
3 4 (66.67%) Analytical Skills
4 3 (50.00%) PhoneGap
4 3 (50.00%) jQuery
4 3 (50.00%) Data Analysis
4 3 (50.00%) CMS
4 3 (50.00%) TeamSite
4 3 (50.00%) HTML
4 3 (50.00%) JavaScript
4 3 (50.00%) CSS
5 2 (33.33%) XML
5 2 (33.33%) XSLT
5 2 (33.33%) Tomcat
5 2 (33.33%) E-Commerce
5 2 (33.33%) Java
5 2 (33.33%) SEO
5 2 (33.33%) Cocoon
5 2 (33.33%) Web Analytics
5 2 (33.33%) Mathematics
5 2 (33.33%) Google Analytics
5 2 (33.33%) SQL
5 2 (33.33%) Responsive Web Design
5 2 (33.33%) Mobile App
5 2 (33.33%) Customer Analytics
6 1 (16.67%) Facebook
6 1 (16.67%) Twitter

WebTrends
Top Related IT Skills in Edinburgh by Category

For the 6 months to 16 September 2014, IT jobs across the Edinburgh region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) CMS
1 3 (50.00%) TeamSite
2 2 (33.33%) Tomcat
3 1 (16.67%) WordPress
3 1 (16.67%) Drupal
Business Applications
1 2 (33.33%) Google Analytics
2 1 (16.67%) SiteCatalyst
General
1 5 (83.33%) Finance
2 4 (66.67%) Marketing
Job Titles
1 3 (50.00%) Developer
1 3 (50.00%) Analyst
1 3 (50.00%) Web Developer
2 2 (33.33%) Web Analyst
2 2 (33.33%) Front-End Developer
2 2 (33.33%) Front-End Web Developer
3 1 (16.67%) Data Analyst
Libraries, Frameworks & Software Standards
1 3 (50.00%) PhoneGap
1 3 (50.00%) jQuery
1 3 (50.00%) HTML
1 3 (50.00%) CSS
2 2 (33.33%) XML
2 2 (33.33%) XSLT
2 2 (33.33%) Cocoon
3 1 (16.67%) HTML5
3 1 (16.67%) CSS3
3 1 (16.67%) Google Maps API
Miscellaneous
1 4 (66.67%) Analytical Skills
2 2 (33.33%) Mathematics
2 2 (33.33%) Mobile App
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) Digital Marketing
3 3 (50.00%) Data Analysis
4 2 (33.33%) E-Commerce
4 2 (33.33%) SEO
4 2 (33.33%) Web Analytics
4 2 (33.33%) Responsive Web Design
4 2 (33.33%) Customer Analytics
5 1 (16.67%) Web Development
5 1 (16.67%) Pay per click
Programming Languages
1 3 (50.00%) JavaScript
2 2 (33.33%) Java
2 2 (33.33%) SQL
3 1 (16.67%) PHP
Vendors
1 4 (66.67%) Google
2 1 (16.67%) Facebook
2 1 (16.67%) Twitter
2 1 (16.67%) Ektron
2 1 (16.67%) Microsoft