The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 910 916 939
Rank change year-on-year
+6 +23
Permanent jobs citing Data-Driven Marketing 12 17 35
As % of all permanent IT jobs located in England 0.013% 0.016% 0.031%
As % of the Processes & Methodologies category 0.014% 0.019% 0.037%
Number of salaries quoted 12 10 24
Median salary £35,000 £52,500 £50,000
Median salary % change year-on-year
-33.33% +5.00%
90% offered a salary of more than £32,500 £41,400 £28,750
10% offered a salary of more than £67,500 £55,000 £65,000
UK excluding London median salary £33,750 £38,500 £45,000
% change year-on-year
-12.33% -14.44%
Data-Driven Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
84197 88616 95514
As % of all permanent IT jobs located in England 87.73% 85.95% 85.36%
Number of salaries quoted 70858 72433 77790
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Data-Driven Marketing
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing across the England region over the 3 months to 6 May 2016.

Data-Driven Marketing Salary Histogram in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +10 4 £42,500 -19.04% 5
Yorkshire - 3 £32,500 -
South West -5 2 £70,000 +40.00%
North East - 2 £35,000 -
North West - 1 £32,500 -
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 6 May 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Data-Driven Marketing.

1 33 (100.00%) Marketing
2 15 (45.45%) CRM
3 14 (42.42%) SQL
4 11 (33.33%) T-SQL
5 9 (27.27%) Finance
5 9 (27.27%) ETL
5 9 (27.27%) Campaign Management
6 8 (24.24%) Analytics
6 8 (24.24%) Microsoft
7 7 (21.21%) Adobe
7 7 (21.21%) Business Intelligence
7 7 (21.21%) MS Visio
7 7 (21.21%) Data Modelling
7 7 (21.21%) Data Warehouse
7 7 (21.21%) SQL Server
7 7 (21.21%) ODBC
7 7 (21.21%) Unix
7 7 (21.21%) Windows
7 7 (21.21%) Linux
7 7 (21.21%) SQL Server Integration Services
7 7 (21.21%) SQL Server Reporting Services
7 7 (21.21%) Programme Management
7 7 (21.21%) Digital Marketing
7 7 (21.21%) SQL Server Analysis Services
7 7 (21.21%) Marketing Strategy
7 7 (21.21%) SSDT
7 7 (21.21%) People Management
8 6 (18.18%) Banking
8 6 (18.18%) IBM
9 5 (15.15%) Telecoms

Data-Driven Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (12.12%) Apache Solr
2 2 (6.06%) SAS
Applications
1 7 (21.21%) MS Visio
2 4 (12.12%) MS Excel
Business Applications
1 2 (6.06%) FastStats
1 2 (6.06%) Unica
2 1 (3.03%) SAP Oil and Gas
Database & Business Intelligence
1 7 (21.21%) Data Warehouse
1 7 (21.21%) SQL Server
1 7 (21.21%) SQL Server Analysis Services
1 7 (21.21%) SQL Server Integration Services
1 7 (21.21%) SQL Server Reporting Services
1 7 (21.21%) SSDT
2 4 (12.12%) Oracle Database
3 2 (6.06%) Relational Database
4 1 (3.03%) Big Data
4 1 (3.03%) Data Mining
General
1 33 (100.00%) Marketing
2 9 (27.27%) Finance
3 6 (18.18%) Banking
4 5 (15.15%) Retail
4 5 (15.15%) Telecoms
5 2 (6.06%) Automotive
5 2 (6.06%) Billing
5 2 (6.06%) Publishing
6 1 (3.03%) Electronics
6 1 (3.03%) Manufacturing
Job Titles
1 11 (33.33%) Developer
2 8 (24.24%) CRM Manager
3 7 (21.21%) Programme Manager
4 6 (18.18%) Analyst
4 6 (18.18%) Business Intelligence Developer
4 6 (18.18%) CRM Programme Manager
4 6 (18.18%) SQL Developer
5 5 (15.15%) SSAS Developer
5 5 (15.15%) SSIS Developer
5 5 (15.15%) SSRS Developer
6 4 (12.12%) Database Developer
6 4 (12.12%) Lead Developer
6 4 (12.12%) Oracle Database Developer
6 4 (12.12%) Oracle Developer
6 4 (12.12%) PL/SQL Developer
6 4 (12.12%) SQL Database Developer
7 2 (6.06%) Marketing Manager
7 2 (6.06%) Report Analyst
7 2 (6.06%) SQL Server Developer
7 2 (6.06%) Technical Account Manager
Libraries, Frameworks & Software Standards
1 7 (21.21%) ODBC
Miscellaneous
1 4 (12.12%) Analytical Skills
2 3 (9.09%) Management Information System
3 2 (6.06%) N-Tier
3 2 (6.06%) Social Network
3 2 (6.06%) Visualisation
Operating Systems
1 7 (21.21%) Linux
1 7 (21.21%) Unix
1 7 (21.21%) Windows
Processes & Methodologies
1 15 (45.45%) CRM
2 9 (27.27%) Campaign Management
2 9 (27.27%) ETL
3 8 (24.24%) Analytics
4 7 (21.21%) Business Intelligence
4 7 (21.21%) Data Modelling
4 7 (21.21%) Digital Marketing
4 7 (21.21%) Marketing Strategy
4 7 (21.21%) People Management
4 7 (21.21%) Programme Management
5 5 (15.15%) Business Development
6 4 (12.12%) Direct Marketing
6 4 (12.12%) Project Management
7 3 (9.09%) Agile Software Development
8 2 (6.06%) Asset Management
8 2 (6.06%) B2B
8 2 (6.06%) Data Management
8 2 (6.06%) Network Marketing
8 2 (6.06%) Scrum
8 2 (6.06%) Software Delivery
Programming Languages
1 14 (42.42%) SQL
2 11 (33.33%) T-SQL
3 4 (12.12%) C
3 4 (12.12%) Java
3 4 (12.12%) PL/SQL
3 4 (12.12%) Python
4 1 (3.03%) R
Vendors
1 8 (24.24%) Microsoft
2 7 (21.21%) Adobe
3 6 (18.18%) IBM
4 4 (12.12%) Oracle
4 4 (12.12%) Salesforce Marketing Cloud
4 4 (12.12%) Salesforce.com
5 3 (9.09%) Tableau
6 1 (3.03%) SAP
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