The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 831 845 873
Rank change year-on-year
+14 +28
Permanent jobs citing Data-Driven Marketing 29 31 1
As % of all permanent IT jobs located in England 0.027% 0.031% 0.001%
As % of the Processes & Methodologies category 0.033% 0.037% 0.001%
Number of salaries quoted 12 31 0
Average salary £41,750 £42,500 -
Average salary % change year-on-year
-1.76% -
UK excluding London average salary £50,000 £42,500 -
% change year-on-year
+17.64% -
Data-Driven Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86665 82722 85526
As % of all permanent IT jobs located in England 82.10% 81.56% 79.25%
Number of salaries quoted 70629 68678 72657
Average salary £49,500 £47,500 £46,000
Average salary % change year-on-year
+4.21% +3.26%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Data-Driven Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Data-Driven Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing across the England region over the 3 months to 22 October 2014.

Data-Driven Marketing Salary Histogram in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North West - 11 - - 1
London +8 10 £37,500 -11.76%
South East -16 8 £50,000 -
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 22 October 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 57 (100.00%) Marketing
2 28 (49.12%) Analytical Skills
3 24 (42.11%) SQL
4 23 (40.35%) CRM
5 19 (33.33%) Direct Marketing
5 19 (33.33%) Analytics
6 18 (31.58%) MS Excel
7 16 (28.07%) Data Mining
8 15 (26.32%) Digital Marketing
8 15 (26.32%) Degree
9 14 (24.56%) Google
9 14 (24.56%) Google Analytics
9 14 (24.56%) E-Commerce
10 13 (22.81%) SEO
10 13 (22.81%) Pay per click
11 12 (21.05%) Email Marketing
11 12 (21.05%) Web Analytics
11 12 (21.05%) Relational Database
12 11 (19.30%) Spreadsheet
12 11 (19.30%) Coremetrics
12 11 (19.30%) DB2
12 11 (19.30%) MS Office
13 10 (17.54%) Project Management
13 10 (17.54%) Campaign Management
14 9 (15.79%) Unica
15 8 (14.04%) Data Management
15 8 (14.04%) Agile Software Development
16 6 (10.53%) Salesforce.com
16 6 (10.53%) .NET
16 6 (10.53%) ETL

Data-Driven Marketing
Top Related IT Skills in England by Category

For the 6 months to 22 October 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.77%) CMS
2 4 (7.02%) IIS
2 4 (7.02%) SAS
3 1 (1.75%) Sitecore CMS
Applications
1 18 (31.58%) MS Excel
2 11 (19.30%) Spreadsheet
2 11 (19.30%) MS Office
3 4 (7.02%) SPSS
3 4 (7.02%) MS Project
4 3 (5.26%) Photoshop
4 3 (5.26%) FastStats
5 1 (1.75%) MS PowerPoint
5 1 (1.75%) Adobe Creative Suite
Business Applications
1 14 (24.56%) Google Analytics
2 1 (1.75%) SiteCatalyst
Communications & Networking
1 4 (7.02%) Internet
Database & Business Intelligence
1 16 (28.07%) Data Mining
2 12 (21.05%) Relational Database
3 11 (19.30%) DB2
4 6 (10.53%) Data Warehouse
5 5 (8.77%) MySQL
5 5 (8.77%) SQL Server
6 4 (7.02%) SQL Server Analysis Services
6 4 (7.02%) OLAP
7 2 (3.51%) SQL Server Integration Services
Development Applications
1 1 (1.75%) Dreamweaver
General
1 57 (100.00%) Marketing
2 3 (5.26%) Retail
3 2 (3.51%) Finance
4 1 (1.75%) Advertising
4 1 (1.75%) Publishing
Job Titles
1 17 (29.82%) Analyst
2 11 (19.30%) Marketing Analyst
3 5 (8.77%) Consultant
3 5 (8.77%) Development Manager
3 5 (8.77%) Administrator
3 5 (8.77%) Salesforce.com Administrator
4 4 (7.02%) Junior Analyst
4 4 (7.02%) Junior Data Analyst
4 4 (7.02%) Data Analyst
4 4 (7.02%) Junior
5 3 (5.26%) Graduate
5 3 (5.26%) Senior Consultant
5 3 (5.26%) Marketing Executive
5 3 (5.26%) Campaign Manager
6 2 (3.51%) Digital Marketing Executive
6 2 (3.51%) Planning Manager
6 2 (3.51%) Senior Planning Manager
6 2 (3.51%) Technical Leader
6 2 (3.51%) Technical Consultant
6 2 (3.51%) Systems Tester
Libraries, Frameworks & Software Standards
1 6 (10.53%) .NET
2 5 (8.77%) HTML
3 4 (7.02%) OOXML
3 4 (7.02%) ASP.NET
3 4 (7.02%) XML
4 2 (3.51%) CSS
Miscellaneous
1 28 (49.12%) Analytical Skills
2 4 (7.02%) Mathematics
3 3 (5.26%) Social Media
4 2 (3.51%) Data Integration
4 2 (3.51%) User Experience
4 2 (3.51%) Informatics
5 1 (1.75%) Digital Media
Processes & Methodologies
1 23 (40.35%) CRM
2 19 (33.33%) Direct Marketing
2 19 (33.33%) Analytics
3 15 (26.32%) Digital Marketing
4 14 (24.56%) E-Commerce
5 13 (22.81%) SEO
5 13 (22.81%) Pay per click
6 12 (21.05%) Email Marketing
6 12 (21.05%) Web Analytics
7 10 (17.54%) Project Management
7 10 (17.54%) Campaign Management
8 8 (14.04%) Data Management
8 8 (14.04%) Agile Software Development
9 6 (10.53%) ETL
10 5 (8.77%) Data Analysis
10 5 (8.77%) Project Planning
10 5 (8.77%) Campaign Analysis
11 4 (7.02%) Investment Management
11 4 (7.02%) Time Management
11 4 (7.02%) Customer Segmentation
Programming Languages
1 24 (42.11%) SQL
2 1 (1.75%) C
2 1 (1.75%) JavaScript
2 1 (1.75%) PHP
2 1 (1.75%) T-SQL
Qualifications
1 15 (26.32%) Degree
2 4 (7.02%) PRINCE2 Certification
3 1 (1.75%) MBA
Quality Assurance & Compliance
1 3 (5.26%) QA
Vendors
1 14 (24.56%) Google
2 11 (19.30%) Coremetrics
3 9 (15.79%) Unica
4 6 (10.53%) Salesforce.com
5 5 (8.77%) Microsoft
6 4 (7.02%) Dundas
7 3 (5.26%) Informatica
7 3 (5.26%) Alterian
7 3 (5.26%) Neolane
8 2 (3.51%) Adobe
9 1 (1.75%) ExactTarget
9 1 (1.75%) Eloqua
9 1 (1.75%) Marketo
9 1 (1.75%) Sitecore