The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 844 806 881
Rank change year-on-year
-38 +75
Permanent jobs citing Data-Driven Marketing 38 24 4
As % of all permanent IT jobs located in England 0.036% 0.024% 0.004%
As % of the Processes & Methodologies category 0.044% 0.030% 0.005%
Number of salaries quoted 22 24 2
Average salary £45,000 £45,000 £70,750
Average salary % change year-on-year
- -36.39%
90% offered a salary of more than £22,750 £42,500 £53,350
10% offered a salary of more than £62,250 £60,500 £88,150
UK excluding London average salary £45,000 £45,000 -
Data-Driven Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86434 80496 87055
As % of all permanent IT jobs located in England 80.76% 79.55% 77.99%
Number of salaries quoted 69512 66517 74443
Average salary £48,500 £47,500 £47,000
Average salary % change year-on-year
+2.10% +1.06%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Data-Driven Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Data-Driven Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing across the England region over the 3 months to 27 August 2014.

Data-Driven Marketing Salary Histogram in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -22 15 £45,000 -10.00% 1
London -4 12 £37,500 -46.42% 2
North West - 11 - -
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 27 August 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 83 (100.00%) Marketing
2 33 (39.76%) CRM
3 31 (37.35%) SQL
4 27 (32.53%) Digital Marketing
5 24 (28.92%) Email Marketing
6 22 (26.51%) Data Mining
7 21 (25.30%) Analytics
8 20 (24.10%) E-Commerce
9 19 (22.89%) MS Excel
10 18 (21.69%) Direct Marketing
11 17 (20.48%) HTML
11 17 (20.48%) Project Management
12 15 (18.07%) Degree
13 14 (16.87%) Google
13 14 (16.87%) Google Analytics
13 14 (16.87%) CSS
14 13 (15.66%) SEO
14 13 (15.66%) Pay per click
15 12 (14.46%) Web Analytics
15 12 (14.46%) Campaign Management
15 12 (14.46%) Data Management
15 12 (14.46%) ETL
16 11 (13.25%) MS Office
16 11 (13.25%) DB2
16 11 (13.25%) Relational Database
16 11 (13.25%) Spreadsheet
16 11 (13.25%) Coremetrics
16 11 (13.25%) Unica
17 10 (12.05%) Mathematics
17 10 (12.05%) Database Marketing

Data-Driven Marketing
Top Related IT Skills in England by Category

For the 6 months to 27 August 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (9.64%) IIS
2 5 (6.02%) CMS
3 4 (4.82%) SAS
4 1 (1.20%) Sitecore CMS
Applications
1 19 (22.89%) MS Excel
2 11 (13.25%) Spreadsheet
2 11 (13.25%) MS Office
3 8 (9.64%) MS Project
4 6 (7.23%) FastStats
5 3 (3.61%) Photoshop
5 3 (3.61%) SPSS
6 2 (2.41%) MS PowerPoint
Business Applications
1 14 (16.87%) Google Analytics
2 1 (1.20%) SiteCatalyst
Communications & Networking
1 7 (8.43%) Internet
Database & Business Intelligence
1 22 (26.51%) Data Mining
2 11 (13.25%) DB2
2 11 (13.25%) Relational Database
3 9 (10.84%) Data Warehouse
4 8 (9.64%) OLAP
4 8 (9.64%) MySQL
4 8 (9.64%) SQL Server
4 8 (9.64%) SQL Server Analysis Services
5 2 (2.41%) SQL Server Integration Services
6 1 (1.20%) Base SAS
Development Applications
1 7 (8.43%) Dreamweaver
General
1 83 (100.00%) Marketing
2 3 (3.61%) Retail
2 3 (3.61%) Finance
3 1 (1.20%) Advertising
3 1 (1.20%) Publishing
Job Titles
1 19 (22.89%) Analyst
2 11 (13.25%) Marketing Analyst
3 9 (10.84%) Marketing Executive
3 9 (10.84%) Development Manager
4 7 (8.43%) Developer
4 7 (8.43%) Consultant
4 7 (8.43%) Technical Leader
4 7 (8.43%) Designer
4 7 (8.43%) Email Marketing Executive
5 6 (7.23%) Salesforce.com Administrator
5 6 (7.23%) Administrator
6 5 (6.02%) Data Analyst
7 4 (4.82%) Project Manager
7 4 (4.82%) Junior
7 4 (4.82%) Junior Data Analyst
7 4 (4.82%) Junior Analyst
8 3 (3.61%) Campaign Manager
8 3 (3.61%) Graduate
8 3 (3.61%) Senior Consultant
8 3 (3.61%) Senior Manager
Libraries, Frameworks & Software Standards
1 17 (20.48%) HTML
2 14 (16.87%) CSS
3 10 (12.05%) .NET
4 8 (9.64%) ASP.NET
4 8 (9.64%) XML
4 8 (9.64%) OOXML
Miscellaneous
1 10 (12.05%) Mathematics
2 3 (3.61%) Social Media
3 2 (2.41%) Data Integration
3 2 (2.41%) Informatics
4 1 (1.20%) Digital Media
Processes & Methodologies
1 33 (39.76%) CRM
2 27 (32.53%) Digital Marketing
3 24 (28.92%) Email Marketing
4 21 (25.30%) Analytics
5 20 (24.10%) E-Commerce
6 18 (21.69%) Direct Marketing
7 17 (20.48%) Project Management
8 13 (15.66%) SEO
8 13 (15.66%) Pay per click
9 12 (14.46%) Web Analytics
9 12 (14.46%) Data Management
9 12 (14.46%) ETL
9 12 (14.46%) Campaign Management
10 10 (12.05%) Database Marketing
11 9 (10.84%) Change Control
11 9 (10.84%) Service Delivery
12 8 (9.64%) Project Planning
13 7 (8.43%) Matrix Management
13 7 (8.43%) Responsive Web Design
13 7 (8.43%) Scrum
Programming Languages
1 31 (37.35%) SQL
2 7 (8.43%) JavaScript
2 7 (8.43%) PHP
3 1 (1.20%) C
Qualifications
1 15 (18.07%) Degree
2 7 (8.43%) PRINCE2 Certification
3 1 (1.20%) MBA
Quality Assurance & Compliance
1 3 (3.61%) QA
Vendors
1 14 (16.87%) Google
2 11 (13.25%) Coremetrics
2 11 (13.25%) Unica
3 9 (10.84%) Microsoft
3 9 (10.84%) Informatica
4 8 (9.64%) Salesforce.com
4 8 (9.64%) Adobe
4 8 (9.64%) Dundas
5 6 (7.23%) Alterian
5 6 (7.23%) Neolane
6 1 (1.20%) ExactTarget
6 1 (1.20%) Sitecore
6 1 (1.20%) Eloqua
6 1 (1.20%) Marketo
Crawley, West Sussex
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 6 days ago
London
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 6 days ago
Islington, London
Naked Communications
Salary: Excellent
Posted: 20 days ago