The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 864 838 872
Rank change year-on-year
-26 +34
Permanent jobs citing Data-Driven Marketing 1 25 6
As % of all permanent IT jobs located in England 0.001% 0.025% 0.006%
As % of the Processes & Methodologies category 0.001% 0.030% 0.007%
Number of salaries quoted 1 24 6
Average salary £55,000 £43,750 £35,000
Average salary % change year-on-year
+25.71% +25.00%
UK excluding London average salary £55,000 £45,000 £26,000
% change year-on-year
+22.22% +73.07%
Data-Driven Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
85300 82408 85840
As % of all permanent IT jobs located in England 82.36% 81.93% 79.78%
Number of salaries quoted 70869 66754 73764
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Data-Driven Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Data-Driven Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South West -14 1 £55,000 +131.57%
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 24 December 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 38 (100.00%) Marketing
2 23 (60.53%) SQL
3 18 (47.37%) Analytics
3 18 (47.37%) Analytical Skills
4 16 (42.11%) CRM
5 15 (39.47%) Data Mining
5 15 (39.47%) Direct Marketing
6 14 (36.84%) Degree
7 13 (34.21%) E-Commerce
7 13 (34.21%) SEO
7 13 (34.21%) Google
7 13 (34.21%) Pay per click
7 13 (34.21%) Google Analytics
7 13 (34.21%) Digital Marketing
8 12 (31.58%) MS Excel
8 12 (31.58%) Relational Database
9 11 (28.95%) DB2
9 11 (28.95%) MS Office
9 11 (28.95%) Web Analytics
9 11 (28.95%) Coremetrics
9 11 (28.95%) Spreadsheet
10 10 (26.32%) Campaign Management
11 8 (21.05%) Unica
12 6 (15.79%) ETL
13 5 (13.16%) Project Management
13 5 (13.16%) Email Marketing
13 5 (13.16%) Campaign Analysis
14 4 (10.53%) SAS
14 4 (10.53%) SPSS
14 4 (10.53%) CMS

Data-Driven Marketing
Top Related IT Skills in England by Category

For the 6 months to 24 December 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.53%) SAS
1 4 (10.53%) CMS
Applications
1 12 (31.58%) MS Excel
2 11 (28.95%) MS Office
2 11 (28.95%) Spreadsheet
3 4 (10.53%) SPSS
4 3 (7.89%) Photoshop
5 2 (5.26%) FastStats
Business Applications
1 13 (34.21%) Google Analytics
Communications & Networking
1 3 (7.89%) Internet
Database & Business Intelligence
1 15 (39.47%) Data Mining
2 12 (31.58%) Relational Database
3 11 (28.95%) DB2
4 2 (5.26%) Data Warehouse
4 2 (5.26%) SQL Server Integration Services
5 1 (2.63%) MySQL
5 1 (2.63%) SQL Server
General
1 38 (100.00%) Marketing
2 2 (5.26%) Retail
3 1 (2.63%) Finance
Job Titles
1 12 (31.58%) Analyst
2 11 (28.95%) Marketing Analyst
3 4 (10.53%) Consultant
4 3 (7.89%) Campaign Manager
5 2 (5.26%) Tester
5 2 (5.26%) Technical Leader
5 2 (5.26%) Digital Marketing Executive
5 2 (5.26%) Senior Manager
5 2 (5.26%) Senior Consultant
5 2 (5.26%) Graduate
5 2 (5.26%) Marketing Executive
5 2 (5.26%) Planning Manager
5 2 (5.26%) Senior Planning Manager
5 2 (5.26%) Technical Consultant
5 2 (5.26%) Systems Tester
5 2 (5.26%) Data Manager
6 1 (2.63%) Business Manager
6 1 (2.63%) Senior Analyst
6 1 (2.63%) Business Development Manager
6 1 (2.63%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (7.89%) HTML
2 2 (5.26%) .NET
Miscellaneous
1 18 (47.37%) Analytical Skills
2 2 (5.26%) Informatics
2 2 (5.26%) Mathematics
2 2 (5.26%) Data Integration
2 2 (5.26%) Social Media
Processes & Methodologies
1 18 (47.37%) Analytics
2 16 (42.11%) CRM
3 15 (39.47%) Direct Marketing
4 13 (34.21%) Digital Marketing
4 13 (34.21%) E-Commerce
4 13 (34.21%) SEO
4 13 (34.21%) Pay per click
5 11 (28.95%) Web Analytics
6 10 (26.32%) Campaign Management
7 6 (15.79%) ETL
8 5 (13.16%) Campaign Analysis
8 5 (13.16%) Email Marketing
8 5 (13.16%) Project Management
9 4 (10.53%) Database Marketing
9 4 (10.53%) Project Planning
10 3 (7.89%) Stakeholder Management
10 3 (7.89%) Scrum
10 3 (7.89%) Agile Software Development
10 3 (7.89%) Data Management
10 3 (7.89%) PRINCE2
Programming Languages
1 23 (60.53%) SQL
2 1 (2.63%) T-SQL
Qualifications
1 14 (36.84%) Degree
2 3 (7.89%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (7.89%) QA
Vendors
1 13 (34.21%) Google
2 11 (28.95%) Coremetrics
3 8 (21.05%) Unica
4 3 (7.89%) Informatica
5 2 (5.26%) Alterian
5 2 (5.26%) Neolane
London
Salt
Salary: £40000 - £55000 per annum + Benefits
Posted: Yesterday
Corby, Northamptonshire
RS Components
Posted: 26 days ago