The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 882 937 934
Rank change year-on-year
+55 -3
Permanent jobs citing Data-Driven Marketing 16 22 48
As % of all permanent IT jobs located in England 0.017% 0.021% 0.042%
As % of the Processes & Methodologies category 0.020% 0.025% 0.049%
Number of salaries quoted 14 14 37
Median salary £40,000 £44,750 £52,500
Median salary % change year-on-year
-10.61% -14.76%
UK excluding London median salary £40,000 £44,500 £45,000
% change year-on-year
-10.11% -1.11%
Data-Driven Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
81049 89635 97104
As % of all permanent IT jobs located in England 87.97% 86.67% 85.52%
Number of salaries quoted 68582 74149 79341
Median salary £50,000 £50,000 £49,000
Median salary % change year-on-year
- +2.04%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £74,000 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Data-Driven Marketing
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing across the England region over the 3 months to 24 June 2016.

Data-Driven Marketing Salary Histogram in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 24 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +50 9 £40,000 -10.11% 1
London +29 7 £45,000 -14.28% 1
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 24 June 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Data-Driven Marketing.

1 40 (100.00%) Marketing
2 23 (57.50%) CRM
3 15 (37.50%) SQL
3 15 (37.50%) Campaign Management
4 13 (32.50%) Business Intelligence
5 11 (27.50%) Finance
5 11 (27.50%) Digital Marketing
6 9 (22.50%) Analytics
6 9 (22.50%) Retail
7 8 (20.00%) Data Analysis
7 8 (20.00%) Data Management
7 8 (20.00%) Project Management
7 8 (20.00%) ETL
8 7 (17.50%) Microsoft
8 7 (17.50%) Adobe
8 7 (17.50%) SEO
8 7 (17.50%) Programme Management
8 7 (17.50%) Email Marketing
8 7 (17.50%) Analytical Skills
8 7 (17.50%) People Management
9 6 (15.00%) SQL Server Analysis Services
9 6 (15.00%) Marketing Strategy
9 6 (15.00%) Data Analytics
9 6 (15.00%) SSDT
9 6 (15.00%) SQL Server Reporting Services
9 6 (15.00%) SQL Server Integration Services
9 6 (15.00%) IBM
9 6 (15.00%) MS Visio
9 6 (15.00%) Data Modelling
9 6 (15.00%) Data Warehouse

Data-Driven Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.50%) SAS
Applications
1 6 (15.00%) MS Visio
2 3 (7.50%) MS Excel
Business Applications
1 2 (5.00%) FastStats
1 2 (5.00%) Unica
2 1 (2.50%) SAP Oil and Gas
Database & Business Intelligence
1 6 (15.00%) Data Warehouse
1 6 (15.00%) SQL Server
1 6 (15.00%) SQL Server Analysis Services
1 6 (15.00%) SQL Server Integration Services
1 6 (15.00%) SQL Server Reporting Services
1 6 (15.00%) SSDT
2 2 (5.00%) Relational Database
3 1 (2.50%) Big Data
3 1 (2.50%) Data Mining
General
1 40 (100.00%) Marketing
2 11 (27.50%) Finance
3 9 (22.50%) Retail
4 2 (5.00%) Automotive
4 2 (5.00%) Banking
4 2 (5.00%) Billing
4 2 (5.00%) Law
4 2 (5.00%) Publishing
5 1 (2.50%) Electronics
5 1 (2.50%) Manufacturing
5 1 (2.50%) Telecoms
Job Titles
1 11 (27.50%) Analyst
2 9 (22.50%) Marketing Analyst
3 7 (17.50%) CRM Analyst
3 7 (17.50%) CRM Manager
3 7 (17.50%) Database Analyst
3 7 (17.50%) Database Marketing Analyst
3 7 (17.50%) Programme Manager
3 7 (17.50%) SEO Analyst
3 7 (17.50%) SQL Analyst
4 6 (15.00%) CRM Programme Manager
4 6 (15.00%) Developer
5 5 (12.50%) Business Intelligence Developer
6 4 (10.00%) Account Manager
6 4 (10.00%) Campaign Manager
6 4 (10.00%) Marketing Manager
6 4 (10.00%) SSAS Developer
6 4 (10.00%) SSIS Developer
6 4 (10.00%) SSRS Developer
7 2 (5.00%) Microsoft BI Developer
7 2 (5.00%) Technologist
Libraries, Frameworks & Software Standards
1 6 (15.00%) ODBC
2 4 (10.00%) HTML
Miscellaneous
1 7 (17.50%) Analytical Skills
2 4 (10.00%) FMCG
3 2 (5.00%) Management Information System
3 2 (5.00%) N-Tier
3 2 (5.00%) Social Network
3 2 (5.00%) Visualisation
4 1 (2.50%) Mobile App
4 1 (2.50%) User Experience
Operating Systems
1 6 (15.00%) Linux
1 6 (15.00%) Unix
1 6 (15.00%) Windows
2 1 (2.50%) Android
2 1 (2.50%) Apple iOS
Processes & Methodologies
1 23 (57.50%) CRM
2 15 (37.50%) Campaign Management
3 13 (32.50%) Business Intelligence
4 11 (27.50%) Digital Marketing
5 9 (22.50%) Analytics
6 8 (20.00%) Data Analysis
6 8 (20.00%) Data Management
6 8 (20.00%) ETL
6 8 (20.00%) Project Management
7 7 (17.50%) Email Marketing
7 7 (17.50%) People Management
7 7 (17.50%) Programme Management
7 7 (17.50%) SEO
8 6 (15.00%) Data Analytics
8 6 (15.00%) Data Modelling
8 6 (15.00%) Marketing Strategy
9 4 (10.00%) Business Development
9 4 (10.00%) Continuous Improvement
9 4 (10.00%) Direct Marketing
9 4 (10.00%) Marketing Analytics
Programming Languages
1 15 (37.50%) SQL
2 6 (15.00%) T-SQL
Qualifications
1 1 (2.50%) PRINCE2 Certification
Vendors
1 7 (17.50%) Adobe
1 7 (17.50%) Microsoft
2 6 (15.00%) IBM
3 5 (12.50%) Salesforce Marketing Cloud
3 5 (12.50%) Salesforce.com
4 3 (7.50%) Tableau
5 1 (2.50%) SAP
5 1 (2.50%) Xerox
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Salary: Highly Competitive
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Salary: £18000 - £25000 per annum
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