The first table below looks at the demand for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 846 823 879
Rank change year-on-year
-23 +56
Permanent jobs citing Data-Driven Marketing 28 22 3
As % of all permanent IT jobs located in England 0.026% 0.022% 0.003%
As % of the Processes & Methodologies category 0.032% 0.027% 0.003%
Number of salaries quoted 26 22 2
Average salary £50,000 £47,500 £70,750
Average salary % change year-on-year
+5.26% -32.86%
90% offered a salary of more than £23,750 £40,000 £53,350
10% offered a salary of more than £62,500 £74,500 £88,150
UK excluding London average salary £45,000 £45,000 -
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
88099 80202 86245
As % of all permanent IT jobs located in England 80.44% 78.75% 77.52%
Number of salaries quoted 71608 66273 74087
Average salary £49,000 £47,500 £47,000
Average salary % change year-on-year
+3.15% +1.06%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Data-Driven Marketing
UK

Data-Driven Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Data-Driven Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing across the England region over the 3 months to 25 July 2014.

Data-Driven Marketing Salary Histogram in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -30 18 £52,500 -36.36% 3
South East -13 9 £45,000 -10.00%
North West - 1 £25,000 - 1
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 25 July 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 60 (100.00%) Marketing
2 24 (40.00%) CRM
3 20 (33.33%) Email Marketing
4 16 (26.67%) Project Management
5 15 (25.00%) Digital Marketing
6 14 (23.33%) SQL
6 14 (23.33%) HTML
6 14 (23.33%) CSS
7 11 (18.33%) Data Management
8 10 (16.67%) Mathematics
9 9 (15.00%) Database Marketing
9 9 (15.00%) Data Mining
9 9 (15.00%) Microsoft
10 8 (13.33%) Adobe
10 8 (13.33%) ETL
10 8 (13.33%) Data Warehouse
10 8 (13.33%) E-Commerce
10 8 (13.33%) Salesforce.com
10 8 (13.33%) Informatica
10 8 (13.33%) XML
10 8 (13.33%) MS Excel
10 8 (13.33%) .NET
10 8 (13.33%) MySQL
10 8 (13.33%) SQL Server
10 8 (13.33%) OLAP
10 8 (13.33%) IIS
10 8 (13.33%) MS Project
10 8 (13.33%) ASP.NET
10 8 (13.33%) Service Delivery
10 8 (13.33%) Dundas

Data-Driven Marketing
Top Related IT Skills in England by Category

For the 6 months to 25 July 2014, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (13.33%) IIS
2 2 (3.33%) SAS
2 2 (3.33%) CMS
3 1 (1.67%) Sitecore CMS
Applications
1 8 (13.33%) MS Project
1 8 (13.33%) MS Excel
2 6 (10.00%) FastStats
3 2 (3.33%) MS PowerPoint
4 1 (1.67%) SPSS
Business Applications
1 2 (3.33%) Google Analytics
2 1 (1.67%) SiteCatalyst
Communications & Networking
1 6 (10.00%) Internet
Database & Business Intelligence
1 9 (15.00%) Data Mining
2 8 (13.33%) SQL Server Analysis Services
2 8 (13.33%) MySQL
2 8 (13.33%) SQL Server
2 8 (13.33%) OLAP
2 8 (13.33%) Data Warehouse
3 1 (1.67%) Base SAS
Development Applications
1 7 (11.67%) Dreamweaver
General
1 60 (100.00%) Marketing
2 2 (3.33%) Retail
2 2 (3.33%) Finance
3 1 (1.67%) Advertising
3 1 (1.67%) Publishing
Job Titles
1 9 (15.00%) Development Manager
2 8 (13.33%) Analyst
2 8 (13.33%) Marketing Executive
3 7 (11.67%) Email Marketing Executive
3 7 (11.67%) Designer
3 7 (11.67%) Developer
4 6 (10.00%) Administrator
4 6 (10.00%) Technical Leader
4 6 (10.00%) Consultant
4 6 (10.00%) Salesforce.com Administrator
5 5 (8.33%) Data Analyst
6 4 (6.67%) Junior
6 4 (6.67%) Junior Data Analyst
6 4 (6.67%) Junior Analyst
7 3 (5.00%) Graduate
7 3 (5.00%) Project Manager
7 3 (5.00%) Senior Consultant
8 2 (3.33%) Senior Manager
8 2 (3.33%) Senior Project Manager
8 2 (3.33%) Business Consultant
Libraries, Frameworks & Software Standards
1 14 (23.33%) HTML
1 14 (23.33%) CSS
2 8 (13.33%) XML
2 8 (13.33%) OOXML
2 8 (13.33%) .NET
2 8 (13.33%) ASP.NET
Miscellaneous
1 10 (16.67%) Mathematics
2 2 (3.33%) Social Media
3 1 (1.67%) Digital Media
Processes & Methodologies
1 24 (40.00%) CRM
2 20 (33.33%) Email Marketing
3 16 (26.67%) Project Management
4 15 (25.00%) Digital Marketing
5 11 (18.33%) Data Management
6 9 (15.00%) Database Marketing
7 8 (13.33%) Change Control
7 8 (13.33%) Service Delivery
7 8 (13.33%) E-Commerce
7 8 (13.33%) ETL
8 7 (11.67%) PRINCE2
8 7 (11.67%) Data Analysis
8 7 (11.67%) Responsive Web Design
8 7 (11.67%) Analytics
9 6 (10.00%) Campaign Management
9 6 (10.00%) Matrix Management
9 6 (10.00%) PRINCE
9 6 (10.00%) Project Planning
9 6 (10.00%) Scrum
9 6 (10.00%) RAD
Programming Languages
1 14 (23.33%) SQL
2 7 (11.67%) JavaScript
2 7 (11.67%) PHP
3 1 (1.67%) C
Qualifications
1 6 (10.00%) PRINCE2 Certification
2 4 (6.67%) Degree
3 1 (1.67%) PRINCE2 Practitioner
3 1 (1.67%) PMP
3 1 (1.67%) PMI Certification
3 1 (1.67%) MBA
Vendors
1 9 (15.00%) Microsoft
2 8 (13.33%) Adobe
2 8 (13.33%) Informatica
2 8 (13.33%) Salesforce.com
2 8 (13.33%) Dundas
3 6 (10.00%) Alterian
3 6 (10.00%) Neolane
3 6 (10.00%) Unica
4 2 (3.33%) Google
5 1 (1.67%) Sitecore
5 1 (1.67%) Eloqua
5 1 (1.67%) Marketo
5 1 (1.67%) ExactTarget
Manchester, Lancashire
boohoo.com
Posted: 22 hours ago
City, London
Networking People
Salary: £32000 - £35000 per annum + benefits
Posted: Yesterday
City of London
Argyll Scott
Salary: £45000 - £50000 per annum
Posted: 2 days ago