The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Data-Driven Marketing
Rank 820 828 853
Rank change year-on-year
+8 +25
Permanent jobs citing Data-Driven Marketing 11 14 7
As % of all permanent IT jobs located in England 0.011% 0.014% 0.007%
As % of the Processes & Methodologies category 0.013% 0.018% 0.008%
Number of salaries quoted 11 13 7
Average salary £50,000 £47,500 £35,000
Average salary % change year-on-year
+5.26% +35.71%
90% offered a salary of more than £40,000 £30,100 £26,000
10% offered a salary of more than £84,000 £59,000 £50,500
UK excluding London average salary £55,000 £45,000 £26,000
% change year-on-year
+22.22% +73.07%
Data-Driven Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
81572 79828 82463
As % of all permanent IT jobs located in England 82.71% 82.32% 80.17%
Number of salaries quoted 67788 64492 70597
Average salary £48,250 £47,500 £45,000
Average salary % change year-on-year
+1.57% +5.55%
90% offered a salary of more than £31,500 £31,000 £30,000
10% offered a salary of more than £73,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Data-Driven Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Data-Driven Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in England

Data-Driven Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing across the England region.

Data-Driven Marketing Salary Trend in England

Data-Driven Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing across the England region over the 3 months to 23 January 2015.

Data-Driven Marketing Salary Histogram in England

Data-Driven Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the England region over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -8 6 £48,750 -7.14% 2
South West -8 2 £53,750 +128.72%
East of England - 2 £84,000 -
Yorkshire - 1 £20,000 -
Data-Driven Marketing
UK

Data-Driven Marketing
Top 30 Related IT Skills in England

For the 6 months to 23 January 2015, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 40 (100.00%) Marketing
2 23 (57.50%) SQL
3 20 (50.00%) Analytics
4 19 (47.50%) Analytical Skills
5 16 (40.00%) Direct Marketing
5 16 (40.00%) E-Commerce
6 15 (37.50%) CRM
7 14 (35.00%) Degree
8 13 (32.50%) Google
8 13 (32.50%) Data Mining
8 13 (32.50%) Google Analytics
9 12 (30.00%) Digital Marketing
9 12 (30.00%) Relational Database
9 12 (30.00%) MS Excel
9 12 (30.00%) Pay per click
9 12 (30.00%) Web Analytics
9 12 (30.00%) SEO
10 11 (27.50%) Coremetrics
10 11 (27.50%) DB2
10 11 (27.50%) MS Office
10 11 (27.50%) Spreadsheet
11 9 (22.50%) Campaign Management
12 8 (20.00%) SAS
13 7 (17.50%) SPSS
14 6 (15.00%) Business Intelligence
14 6 (15.00%) Project Management
14 6 (15.00%) Unica
15 5 (12.50%) Campaign Analysis
15 5 (12.50%) Online Marketing
15 5 (12.50%) Finance

Data-Driven Marketing
Top Related IT Skills in England by Category

For the 6 months to 23 January 2015, IT jobs across the England region citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (20.00%) SAS
2 3 (7.50%) CMS
Applications
1 12 (30.00%) MS Excel
2 11 (27.50%) MS Office
2 11 (27.50%) Spreadsheet
3 7 (17.50%) SPSS
4 3 (7.50%) Photoshop
Business Applications
1 13 (32.50%) Google Analytics
2 1 (2.50%) WebTrends
Communications & Networking
1 1 (2.50%) Internet
Database & Business Intelligence
1 13 (32.50%) Data Mining
2 12 (30.00%) Relational Database
3 11 (27.50%) DB2
4 2 (5.00%) SQL Server Integration Services
4 2 (5.00%) Data Warehouse
4 2 (5.00%) Base SAS
4 2 (5.00%) SAS Enterprise Guide
5 1 (2.50%) MySQL
5 1 (2.50%) SQL Server
General
1 40 (100.00%) Marketing
2 5 (12.50%) Finance
3 1 (2.50%) Retail
Job Titles
1 20 (50.00%) Analyst
2 11 (27.50%) Marketing Analyst
3 4 (10.00%) Business Analyst
3 4 (10.00%) Agile Business Analyst
4 3 (7.50%) Campaign Manager
4 3 (7.50%) Insight Analyst
4 3 (7.50%) Data Analyst
5 2 (5.00%) Senior Analyst
5 2 (5.00%) Systems Tester
5 2 (5.00%) Data Manager
5 2 (5.00%) Marketing Manager
5 2 (5.00%) Tester
5 2 (5.00%) Senior Manager
5 2 (5.00%) Senior Insight Analyst
5 2 (5.00%) Planning Manager
5 2 (5.00%) Senior Planning Manager
5 2 (5.00%) CRM Manager
6 1 (2.50%) Marketing Executive
6 1 (2.50%) Digital Marketing Executive
6 1 (2.50%) SQL Programmer
Libraries, Frameworks & Software Standards
1 3 (7.50%) HTML
2 2 (5.00%) .NET
Miscellaneous
1 19 (47.50%) Analytical Skills
2 2 (5.00%) Social Media
2 2 (5.00%) Informatics
2 2 (5.00%) Data Integration
3 1 (2.50%) Mathematics
3 1 (2.50%) Animation
Processes & Methodologies
1 20 (50.00%) Analytics
2 16 (40.00%) Direct Marketing
2 16 (40.00%) E-Commerce
3 15 (37.50%) CRM
4 12 (30.00%) Digital Marketing
4 12 (30.00%) Pay per click
4 12 (30.00%) Web Analytics
4 12 (30.00%) SEO
5 9 (22.50%) Campaign Management
6 6 (15.00%) Business Intelligence
6 6 (15.00%) Project Management
7 5 (12.50%) Campaign Analysis
7 5 (12.50%) Online Marketing
7 5 (12.50%) Stakeholder Management
7 5 (12.50%) Scrum
7 5 (12.50%) Agile Software Development
7 5 (12.50%) Content Management
8 4 (10.00%) Requirements Analysis
8 4 (10.00%) Web Development
8 4 (10.00%) ETL
Programming Languages
1 23 (57.50%) SQL
2 1 (2.50%) T-SQL
Qualifications
1 14 (35.00%) Degree
2 1 (2.50%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (7.50%) QA
Vendors
1 13 (32.50%) Google
2 11 (27.50%) Coremetrics
3 6 (15.00%) Unica
4 1 (2.50%) Informatica
4 1 (2.50%) Omniture
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