The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 757 784 731
Rank change year-on-year
+27 -53
Permanent jobs citing Direct Marketing 115 140 137
As % of all permanent IT jobs located in England 0.11% 0.12% 0.13%
As % of the Processes & Methodologies category 0.13% 0.15% 0.16%
Number of salaries quoted 102 112 122
Average salary £38,500 £40,000 £40,000
Average salary % change year-on-year
-3.75% -
90% offered a salary of more than £26,600 £28,500 £27,800
10% offered a salary of more than £50,450 £55,000 £63,125
UK excluding London average salary £36,380 £37,500 £42,063
% change year-on-year
-2.98% -10.84%
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86364 92632 83663
As % of all permanent IT jobs located in England 83.19% 82.13% 80.38%
Number of salaries quoted 70700 75133 69495
Average salary £50,000 £47,500 £47,000
Average salary % change year-on-year
+5.26% +1.06%
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the England region.

Direct Marketing Salary Trend in England

Direct Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Direct Marketing across the England region over the 3 months to 21 April 2015.

Direct Marketing Salary Histogram in England

Direct Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +33 79 £40,000 -5.88% 10
East of England +34 13 £38,000 -5.00% 1
South East +1 10 £36,380 +10.61% 4
North West 0 7 £34,500 -8.00% 2
Yorkshire +5 3 £32,500 +8.33% 4
West Midlands -15 2 £26,342 -18.94% 1
South West -21 1 £70,000 +84.21% 3
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 21 April 2015, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 217 (100.00%) Marketing
2 108 (49.77%) SQL
3 103 (47.47%) CRM
4 60 (27.65%) Analytical Skills
5 58 (26.73%) Digital Marketing
6 51 (23.50%) T-SQL
6 51 (23.50%) Analytics
7 50 (23.04%) SQL Server
8 49 (22.58%) Degree
9 47 (21.66%) Microsoft
10 45 (20.74%) SQL Server Integration Services
11 42 (19.35%) MS Excel
12 41 (18.89%) Data Management
13 39 (17.97%) SAS
13 39 (17.97%) Customer Insight
14 37 (17.05%) Campaign Management
14 37 (17.05%) SQL Server 2008
15 35 (16.13%) SQL Server Reporting Services
16 33 (15.21%) Email Marketing
16 33 (15.21%) QA
17 32 (14.75%) Time Management
17 32 (14.75%) Data Analysis
18 30 (13.82%) Data Warehouse
19 28 (12.90%) Business Intelligence
20 27 (12.44%) E-Commerce
21 26 (11.98%) Project Management
21 26 (11.98%) Finance
22 25 (11.52%) SQL Server 2005
23 23 (10.60%) SPSS
24 22 (10.14%) Web Development

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 21 April 2015, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (17.97%) SAS
2 9 (4.15%) SharePoint
3 3 (1.38%) WordPress
3 3 (1.38%) SharePoint 2010
3 3 (1.38%) SharePoint 2013
4 2 (0.92%) CMS
4 2 (0.92%) Joomla!
4 2 (0.92%) Drupal
5 1 (0.46%) Confluence
5 1 (0.46%) IIS
5 1 (0.46%) Node.js
Applications
1 42 (19.35%) MS Excel
2 23 (10.60%) SPSS
3 21 (9.68%) MS Office
4 15 (6.91%) FastStats
5 4 (1.84%) PowerPivot
5 4 (1.84%) MS PowerPoint
6 3 (1.38%) Photoshop
6 3 (1.38%) Fireworks
7 2 (0.92%) Adobe Illustrator
8 1 (0.46%) InDesign
Business Applications
1 14 (6.45%) Google Analytics
2 7 (3.23%) Unica
3 2 (0.92%) SiteCatalyst
3 2 (0.92%) Adobe Campaign
4 1 (0.46%) Unica Affinium
4 1 (0.46%) Tridion
Cloud Services
1 4 (1.84%) SaaS
2 1 (0.46%) SmartFocus
Communications & Networking
1 6 (2.76%) Broadband
2 5 (2.30%) SMS
3 4 (1.84%) Internet
4 1 (0.46%) HTTPS
Database & Business Intelligence
1 50 (23.04%) SQL Server
2 45 (20.74%) SQL Server Integration Services
3 37 (17.05%) SQL Server 2008
4 35 (16.13%) SQL Server Reporting Services
5 30 (13.82%) Data Warehouse
6 25 (11.52%) SQL Server 2005
7 19 (8.76%) SQL Server 2000
7 19 (8.76%) DTS
8 14 (6.45%) Data Mining
9 11 (5.07%) SQL Server 2012
10 10 (4.61%) Big Data
11 8 (3.69%) SQL Server Analysis Services
12 7 (3.23%) Relational Database
13 6 (2.76%) OLAP
14 4 (1.84%) Microsoft Analysis Services
15 3 (1.38%) RDBMS
16 2 (0.92%) Crystal Reports
16 2 (0.92%) Base SAS
16 2 (0.92%) SAS Enterprise Miner
16 2 (0.92%) NoSQL
Development Applications
1 4 (1.84%) Git (software)
2 3 (1.38%) Visual Studio
2 3 (1.38%) Dreamweaver
2 3 (1.38%) JIRA
3 1 (0.46%) WATIR
3 1 (0.46%) Selenium
3 1 (0.46%) Subversion
3 1 (0.46%) Jenkins
General
1 217 (100.00%) Marketing
2 26 (11.98%) Finance
3 18 (8.29%) Retail
4 14 (6.45%) Banking
5 12 (5.53%) Advertising
6 10 (4.61%) Telecoms
7 2 (0.92%) Games
7 2 (0.92%) Law
8 1 (0.46%) Legal
8 1 (0.46%) Publishing
8 1 (0.46%) German Language
Job Titles
1 89 (41.01%) Analyst
2 36 (16.59%) Developer
2 36 (16.59%) Data Analyst
3 30 (13.82%) Insight Analyst
4 19 (8.76%) SQL Developer
5 17 (7.83%) Marketing Analyst
6 14 (6.45%) Marketing Manager
7 13 (5.99%) Customer Analyst
7 13 (5.99%) Marketing Data Analyst
8 12 (5.53%) CRM Manager
9 9 (4.15%) Report Analyst
9 9 (4.15%) Business Analyst
9 9 (4.15%) Senior Manager
9 9 (4.15%) Customer Insight Analyst
10 8 (3.69%) Graduate
10 8 (3.69%) MIS Manager
10 8 (3.69%) Campaign Analyst
11 7 (3.23%) Senior Analyst
11 7 (3.23%) Marketing Executive
12 6 (2.76%) SAS Analyst
Libraries, Frameworks & Software Standards
1 20 (9.22%) XML
2 14 (6.45%) HTML
3 6 (2.76%) .NET
4 5 (2.30%) XHTML
5 4 (1.84%) CSS
6 3 (1.38%) ASP.NET
6 3 (1.38%) ODBC
6 3 (1.38%) jQuery
6 3 (1.38%) JSON
7 2 (0.92%) Web Services
7 2 (0.92%) HTML5
7 2 (0.92%) CSS3
7 2 (0.92%) Sass
7 2 (0.92%) AngularJS
8 1 (0.46%) ASP.NET Web Forms
8 1 (0.46%) Yii
8 1 (0.46%) Entity Framework
8 1 (0.46%) REST
8 1 (0.46%) LAMP
8 1 (0.46%) Hibernate
Miscellaneous
1 60 (27.65%) Analytical Skills
2 22 (10.14%) Digital Media
3 20 (9.22%) Social Media
4 10 (4.61%) Statistics
5 9 (4.15%) Mathematics
6 7 (3.23%) Copywriting
7 4 (1.84%) Visualisation
7 4 (1.84%) User Experience
8 3 (1.38%) Graphic Design
9 2 (0.92%) Economics
9 2 (0.92%) Enterprise Software
9 2 (0.92%) Data Structures
10 1 (0.46%) Computer Science
Operating Systems
1 1 (0.46%) UNIX
1 1 (0.46%) Linux
Processes & Methodologies
1 103 (47.47%) CRM
2 58 (26.73%) Digital Marketing
3 51 (23.50%) Analytics
4 41 (18.89%) Data Management
5 39 (17.97%) Customer Insight
6 37 (17.05%) Campaign Management
7 33 (15.21%) Email Marketing
8 32 (14.75%) Time Management
8 32 (14.75%) Data Analysis
9 28 (12.90%) Business Intelligence
10 27 (12.44%) E-Commerce
11 26 (11.98%) Project Management
12 22 (10.14%) Web Development
12 22 (10.14%) Continuous Improvement
13 17 (7.83%) Marketing Strategy
14 16 (7.37%) Propensity Modelling
15 15 (6.91%) Customer Segmentation
16 14 (6.45%) B2B
17 12 (5.53%) Agile Software Development
17 12 (5.53%) Stakeholder Management
Programming Languages
1 108 (49.77%) SQL
2 51 (23.50%) T-SQL
3 8 (3.69%) VBA
4 7 (3.23%) JavaScript
5 3 (1.38%) C
5 3 (1.38%) C#
6 2 (0.92%) Java
6 2 (0.92%) PHP
6 2 (0.92%) Python
6 2 (0.92%) SAS Macro
6 2 (0.92%) R
7 1 (0.46%) Bash Shell
7 1 (0.46%) VB
7 1 (0.46%) VB.NET
Qualifications
1 49 (22.58%) Degree
2 1 (0.46%) MBA
Quality Assurance & Compliance
1 33 (15.21%) QA
2 1 (0.46%) SLA
System Software
1 4 (1.84%) Hyper-V
Systems Management
1 1 (0.46%) Systems Management Server (SMS)
Vendors
1 47 (21.66%) Microsoft
2 16 (7.37%) Google
3 11 (5.07%) Salesforce.com
3 11 (5.07%) Omniture
4 9 (4.15%) Oracle
5 8 (3.69%) SAP
5 8 (3.69%) Alterian
5 8 (3.69%) Tableau
6 6 (2.76%) Teradata
6 6 (2.76%) Cognos
6 6 (2.76%) Business Objects
6 6 (2.76%) Adobe
7 4 (1.84%) Chordiant
7 4 (1.84%) VMware
7 4 (1.84%) Veeam
8 3 (1.38%) IBM
8 3 (1.38%) Sage
9 2 (0.92%) Epiphany
9 2 (0.92%) ION Trading
9 2 (0.92%) WebSideStory
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