The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Direct Marketing
Rank 683 643 553
Rank change year-on-year
-40 -90
Permanent jobs citing Direct Marketing 153 221 343
As % of all permanent IT jobs located in England 0.152% 0.195% 0.287%
As % of the Processes & Methodologies category 0.198% 0.261% 0.391%
Number of salaries quoted 130 204 307
Average salary £40,000 £45,000 £36,000
Average salary % change year-on-year
-11.11% +25.00%
90% offered a salary of more than £26,950 £27,500 £26,500
10% offered a salary of more than £63,125 £65,000 £55,000
UK excluding London average salary £38,500 £37,500 £35,000
% change year-on-year
+2.66% +7.14%
All Processes & Methodologies
England
Permanent IT job ads with a match in the
Processes & Methodologies category
77124 84730 87633
As % of all permanent IT jobs located in England 76.62% 74.72% 73.42%
Number of salaries quoted 63953 72518 73888
Average salary £46,000 £47,500 £47,500
Average salary % change year-on-year
-3.15% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £71,500 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Direct Marketing
UK

Direct Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Direct Marketing Jobs Demand Trend

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the England region.

England Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing across the England region over the 3 months to 23 May 2013.

England Direct Marketing Salary Histogram

Direct Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
London -14 90 £40,000 -15.78%
South West -1 19 £40,000 -11.11%
South East -10 19 £55,000 +46.66%
East of England +6 8 £38,500 +16.22%
North West -8 7 £35,875 +30.45%
East Midlands 0 4 £33,750 +23.85%
West Midlands -20 4 £29,500 -30.99%
Yorkshire -6 2 £52,750 +134.44%
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 256 (100.00%) Marketing
2 87 (33.98%) SQL
3 72 (28.13%) SAS
4 66 (25.78%) Degree
5 63 (24.61%) CRM
6 58 (22.66%) Analytics
7 43 (16.80%) Finance
7 43 (16.80%) Microsoft
8 42 (16.41%) SPSS
9 39 (15.23%) SQL Server
10 35 (13.67%) B2B
11 34 (13.28%) Digital Marketing
12 32 (12.50%) Advertising
13 31 (12.11%) Customer Insight
14 29 (11.33%) Marketing Strategy
14 29 (11.33%) Retail
15 28 (10.94%) Data Analysis
16 27 (10.55%) Mathematics
16 27 (10.55%) Statistics
17 25 (9.766%) Project Management
17 25 (9.766%) HTML
18 24 (9.375%) Email Marketing
19 22 (8.594%) Social Media
20 20 (7.813%) E-Commerce
20 20 (7.813%) MS Excel
21 19 (7.422%) MS Office
21 19 (7.422%) Data Management
22 18 (7.031%) SEO
22 18 (7.031%) B2C
22 18 (7.031%) .NET

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Development
1 25 (9.766%) HTML
2 18 (7.031%) .NET
3 13 (5.078%) CSS
4 11 (4.297%) jQuery
5 9 (3.516%) LINQ
5 9 (3.516%) .NET Framework
5 9 (3.516%) ASP.NET
5 9 (3.516%) Flash
6 8 (3.125%) SOAP
6 8 (3.125%) RESTful
6 8 (3.125%) ASP.NET MVC
6 8 (3.125%) ADO.NET Entity Framework
6 8 (3.125%) LINQ to SQL
6 8 (3.125%) Regular Expression
7 5 (1.953%) XML
8 4 (1.563%) SAP XI
8 4 (1.563%) HTML5
8 4 (1.563%) SAP PI
9 3 (1.172%) CSS3
10 1 (0.391%) Apache Flex
Application Platforms
1 72 (28.13%) SAS
2 14 (5.469%) IIS
3 12 (4.688%) CMS
4 6 (2.344%) MS Exchange
5 4 (1.563%) NetWeaver
5 4 (1.563%) Sitecore CMS
6 3 (1.172%) WordPress
6 3 (1.172%) Drupal
6 3 (1.172%) Papyrus
7 2 (0.781%) SharePoint
8 1 (0.391%) Apache
Applications
1 42 (16.41%) SPSS
2 20 (7.813%) MS Excel
3 19 (7.422%) MS Office
4 13 (5.078%) Photoshop
5 12 (4.688%) MS PowerPoint
6 8 (3.125%) InDesign
7 7 (2.734%) Adobe Illustrator
8 5 (1.953%) MS Visio
9 4 (1.563%) Fireworks
9 4 (1.563%) PrintSoft PReS
10 3 (1.172%) DOC1
11 2 (0.781%) MS Project
11 2 (0.781%) FastStats
Business Applications
1 16 (6.250%) SAP CRM
2 8 (3.125%) Google Analytics
3 4 (1.563%) Oracle CRM
4 1 (0.391%) Dynamics NAV
Communications & Networking
1 9 (3.516%) FTP
1 9 (3.516%) DNS
2 7 (2.734%) SMS
3 6 (2.344%) Firewall
4 4 (1.563%) Internet
5 3 (1.172%) Broadband
6 2 (0.781%) Wireless
Database & Business Intelligence
1 39 (15.23%) SQL Server
2 15 (5.859%) Data Mining
3 13 (5.078%) Base SAS
4 11 (4.297%) SQL Server 2008
4 11 (4.297%) Big Data
5 6 (2.344%) SQL Server Reporting Services
5 6 (2.344%) SQL Server Integration Services
6 4 (1.563%) Oracle 8/8i
6 4 (1.563%) MySQL
6 4 (1.563%) SAS Enterprise Miner
7 2 (0.781%) Data Warehouse
7 2 (0.781%) DTS
7 2 (0.781%) MS Access
7 2 (0.781%) OLAP
7 2 (0.781%) Neoview
7 2 (0.781%) SQL Server Analysis Services
8 1 (0.391%) Xcelsius
8 1 (0.391%) Microsoft Analysis Services
8 1 (0.391%) VLDB
Development Applications
1 8 (3.125%) Visual Studio
1 8 (3.125%) Subversion
2 6 (2.344%) Dreamweaver
3 2 (0.781%) ProC
General
1 256 (100.00%) Marketing
2 43 (16.80%) Finance
3 32 (12.50%) Advertising
4 29 (11.33%) Retail
5 12 (4.688%) Telecoms
6 9 (3.516%) Banking
7 8 (3.125%) Law
8 6 (2.344%) Back Office
8 6 (2.344%) Interactive Media
9 5 (1.953%) Legal
10 4 (1.563%) Local Government
11 3 (1.172%) Billing
11 3 (1.172%) Publishing
12 2 (0.781%) Automotive
12 2 (0.781%) Manufacturing
13 1 (0.391%) French Language
13 1 (0.391%) German Language
13 1 (0.391%) Portuguese Language
13 1 (0.391%) Russian Language
13 1 (0.391%) Spanish Language
Job Titles
1 86 (33.59%) Analyst
2 26 (10.16%) Senior Analyst
3 25 (9.766%) Insight Analyst
4 24 (9.375%) Data Analyst
5 23 (8.984%) SAS Analyst
6 20 (7.813%) Marketing Manager
7 19 (7.422%) Developer
7 19 (7.422%) Account Manager
8 13 (5.078%) Marketing Executive
8 13 (5.078%) Senior Insight Analyst
9 12 (4.688%) Campaign Manager
9 12 (4.688%) .NET Developer
10 11 (4.297%) SAS Insight Analyst
11 9 (3.516%) Designer
11 9 (3.516%) Senior SAS Analyst
11 9 (3.516%) Business Analyst
11 9 (3.516%) Senior Manager
12 7 (2.734%) Account Director
13 6 (2.344%) Support Engineer
13 6 (2.344%) 3rd Line Support
Miscellaneous
1 27 (10.55%) Mathematics
1 27 (10.55%) Statistics
2 22 (8.594%) Social Media
3 13 (5.078%) SaaS
4 12 (4.688%) Economics
5 8 (3.125%) Copywriting
6 5 (1.953%) FMCG
7 4 (1.563%) Social Network
7 4 (1.563%) Data Protection Act
7 4 (1.563%) Digital Media
8 3 (1.172%) Mobile App
8 3 (1.172%) Computer Science
8 3 (1.172%) Mainframe
9 2 (0.781%) Management Information System
9 2 (0.781%) EPoS
9 2 (0.781%) Blog
9 2 (0.781%) Credit Risk
9 2 (0.781%) Data Extraction
10 1 (0.391%) New Media
10 1 (0.391%) Physics
Operating Systems
1 17 (6.641%) Windows
2 7 (2.734%) Windows 7
3 6 (2.344%) Windows XP
3 6 (2.344%) Windows Server 2003
3 6 (2.344%) Windows Server 2008
4 4 (1.563%) UNIX
5 2 (0.781%) Linux
6 1 (0.391%) Mac OS
Processes & Methodologies
1 63 (24.61%) CRM
2 58 (22.66%) Analytics
3 35 (13.67%) B2B
4 34 (13.28%) Digital Marketing
5 31 (12.11%) Customer Insight
6 29 (11.33%) Marketing Strategy
7 28 (10.94%) Data Analysis
8 25 (9.766%) Project Management
9 24 (9.375%) Email Marketing
10 20 (7.813%) E-Commerce
11 19 (7.422%) Data Management
12 18 (7.031%) SEO
12 18 (7.031%) B2C
12 18 (7.031%) Time Management
12 18 (7.031%) Statistical Modelling
13 17 (6.641%) CHAID
13 17 (6.641%) Database Marketing
14 13 (5.078%) Pay per click
14 13 (5.078%) Business Intelligence
15 12 (4.688%) Operations Research
Programming Languages
1 87 (33.98%) SQL
2 14 (5.469%) C#
3 9 (3.516%) T-SQL
4 7 (2.734%) JavaScript
5 6 (2.344%) VB
5 6 (2.344%) VBA
6 5 (1.953%) SAS Macro
6 5 (1.953%) C
7 4 (1.563%) R
8 3 (1.172%) Python
9 1 (0.391%) Apex Code
9 1 (0.391%) VB6
9 1 (0.391%) C++
9 1 (0.391%) ActionScript
9 1 (0.391%) Perl
9 1 (0.391%) PHP
9 1 (0.391%) RPG
Qualifications
1 66 (25.78%) Degree
2 9 (3.516%) PMP
2 9 (3.516%) PMI Certification
3 6 (2.344%) MCP
3 6 (2.344%) Microsoft Certification
3 6 (2.344%) MCTS
4 3 (1.172%) HND
5 1 (0.391%) GNVQ
5 1 (0.391%) PhD
Quality Assurance & Compliance
1 4 (1.563%) QA
2 2 (0.781%) SLA
3 1 (0.391%) Data Quality
System Software
1 1 (0.391%) Active Directory
1 1 (0.391%) Terminal Services
Vendors
1 43 (16.80%) Microsoft
2 16 (6.250%) SAP
3 14 (5.469%) Adobe
3 14 (5.469%) Unica
4 11 (4.297%) Alterian
5 8 (3.125%) Google
6 7 (2.734%) Facebook
6 7 (2.734%) Epiphany
7 6 (2.344%) Oracle
7 6 (2.344%) Business Objects
8 5 (1.953%) Twitter
8 5 (1.953%) Chordiant
9 4 (1.563%) Sitecore
10 3 (1.172%) HP
10 3 (1.172%) Cognos
11 2 (0.781%) Siebel
11 2 (0.781%) SunGard
11 2 (0.781%) Salesforce.com
11 2 (0.781%) Omniture
11 2 (0.781%) Eloqua
North West England
Customer insight; marketing analytics; statistical modelling; data mining; customer relationship; direct marketing; SAS; SQL; Unica; SPSS.Overview A rare and fantastic opportunity for a Senior Insight Analyst to...
Salary: £30000 - £40000 per annum + excellent benefits package
Posted: 12 May 2013
Greater Manchester, North West
SAS Customer Behaviour Analyst... Statistical modelling; data mining; customer relationship; direct marketing; SAS; SQL; Unica; SPSS. Overview A rare and fantastic opportunity for a Customer Insight Analyst to...
Salary: £25000 - £30000 per annum + excellent benefits package
Posted: 12 May 2013
London
Key skills: SAS, SPSS statistical modelling, customer insight, business acumen LEADING FINANCIAL SERVICES COMPANY is looking for a Senior SAS Insight Analyst to join their London and South...
Parallel Consulting
Salary: £30000 - £45000 per annum + pension, bonus, healthcare
Posted: 17 May 2013
London
The SAS Data Analyst will be required to provide ad hoc data analysis on projects like database and campaign analytics, as well as creating concise reports for clients...
FIRST POINT IT RESOURCING
Salary: £30000 - £45000 per annum + pension, benefits, progression
Posted: 17 May 2013
London
The SAS Data Analyst will also be responsible for statistical analysis to model, segment and profile data. It is essential for the Data Analyst to be experienced with...
NFP Group Ltd
Salary: £30000 - £45000 per annum + pension, benefits, progression
Posted: 18 May 2013
London
Statistics, Economics, Operations Research, Maths Role requirements: Experience in a similar role Experience of applying statistical and related analytical techniques Ability to explain statistical techniques to a non...
Salt
Salary: £20000 - £25000 per annum + benefits
Posted: 18 May 2013
East Sussex, South East
You will be joining an experienced team with exposure to predictive modelling and forecasting.The role involves:*Use of customer insight to improve marketing campaigns and profitability.*Provide...
Salary: £27000 - £37000 per annum
Posted: 4 May 2013
London
To be considered you will need to be very savvy with either Excel or SAS, and ideally will have Unica experience (they have a migration project). You will...
Randstad Technologies
Salary: £40000 - £45000 per annum
Posted: 16 May 2013
London
YOUR SKILLS AND EXPERIENCE The successful applicant will have the following essential skills: 2.1 Degree (Maths, Statistics, Physics and Economics) Knowledgeable use of Microsoft Office tools including...
Harnham
Salary: £40000 - £45000 per annum
Posted: 16 May 2013
London
YOUR SKILLS AND EXPERIENCE The successful applicant will have the following essential skills: 2.1 Degree (Maths, Statistics, Physics and Economics) Knowledgeable use of Microsoft Office tools including...
Harnham
Salary: £40000 - £55000 per annum
Posted: 16 May 2013
Leeds, West Yorkshire
SQL, T-SQL, SSRS, SSIS) - Leeds... , you will use your expert knowledge of Microsoft SQL Server, T-SQL and MS BI (SSIS, SSRS) to provide... Required skills and...
D Tech Recruitment
Salary: From £25,000 to £35,000 per annum
Posted: 16 May 2013
London
A Traffic Manager with strong data, CRM and SQL Server skills and previous experience as in a Marketing Bureau / Campaign environment is required for a market-leading data...
Venturi
Salary: £35000 - £43000 per annum + 10% bonus + benefits
Posted: 17 May 2013
Halifax, Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
Bluefire Consulting
Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 22 May 2013
Halifax, West Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
Bluefire Consulting
Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 21 May 2013