The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 750 715 766
Rank change year-on-year
-35 +51
Permanent jobs citing Direct Marketing 102 138 96
As % of all permanent IT jobs located in England 0.10% 0.14% 0.092%
As % of the Processes & Methodologies category 0.13% 0.17% 0.11%
Number of salaries quoted 91 115 84
Average salary £35,000 £41,250 £45,000
Average salary % change year-on-year
-15.15% -8.33%
90% offered a salary of more than £28,000 £27,500 £30,000
10% offered a salary of more than £62,500 £60,000 £55,000
UK excluding London average salary £35,000 £40,000 £40,000
% change year-on-year
-12.50% -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
81338 79614 83745
As % of all permanent IT jobs located in England 82.70% 82.33% 80.18%
Number of salaries quoted 67543 64209 71633
Average salary £48,500 £47,500 £45,000
Average salary % change year-on-year
+2.10% +5.55%
90% offered a salary of more than £31,500 £31,000 £30,000
10% offered a salary of more than £73,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the England region.

Direct Marketing Salary Trend in England

Direct Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Direct Marketing across the England region over the 3 months to 27 January 2015.

Direct Marketing Salary Histogram in England

Direct Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +27 73 £35,000 -17.64% 12
South West -14 8 £47,250 +29.45% 3
South East -48 7 £35,000 -24.32% 2
North West -26 6 £22,500 -43.75% 8
East of England -10 5 £40,000 +23.07%
West Midlands -19 2 £33,000 +3.12%
Yorkshire - 1 £32,500 - 4
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 27 January 2015, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 246 (100.00%) Marketing
2 134 (54.47%) SQL
3 110 (44.72%) Analytical Skills
4 106 (43.09%) CRM
5 105 (42.68%) Analytics
6 73 (29.67%) SAS
7 69 (28.05%) Degree
8 50 (20.33%) Digital Marketing
9 48 (19.51%) E-Commerce
9 48 (19.51%) SPSS
10 47 (19.11%) Email Marketing
11 45 (18.29%) MS Excel
12 44 (17.89%) Propensity Modelling
13 41 (16.67%) Finance
14 40 (16.26%) Customer Insight
15 37 (15.04%) Google
16 35 (14.23%) Campaign Management
16 35 (14.23%) T-SQL
17 34 (13.82%) Microsoft
17 34 (13.82%) Google Analytics
18 33 (13.41%) Data Mining
19 32 (13.01%) Time Management
20 31 (12.60%) Statistics
20 31 (12.60%) SQL Server
20 31 (12.60%) MS Office
21 30 (12.20%) SQL Server Integration Services
22 29 (11.79%) Advertising
23 28 (11.38%) Relational Database
24 27 (10.98%) Social Media
24 27 (10.98%) Retail

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 27 January 2015, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 73 (29.67%) SAS
2 15 (6.10%) CMS
3 9 (3.66%) Drupal
3 9 (3.66%) WordPress
4 5 (2.03%) Joomla!
4 5 (2.03%) SharePoint
5 1 (0.41%) IIS
5 1 (0.41%) Confluence
5 1 (0.41%) Node.js
Applications
1 48 (19.51%) SPSS
2 45 (18.29%) MS Excel
3 31 (12.60%) MS Office
4 13 (5.28%) FastStats
5 11 (4.47%) Spreadsheet
6 6 (2.44%) MS PowerPoint
7 5 (2.03%) Photoshop
8 4 (1.63%) Adobe Illustrator
9 2 (0.81%) PowerPivot
10 1 (0.41%) Adobe Creative Suite
10 1 (0.41%) InDesign
10 1 (0.41%) Fireworks
Business Applications
1 34 (13.82%) Google Analytics
2 5 (2.03%) Tridion
2 5 (2.03%) WebTrends
3 2 (0.81%) Dynamics CRM
3 2 (0.81%) SAP InfiniteInsight
4 1 (0.41%) Unica Affinium
4 1 (0.41%) SAP CRM
4 1 (0.41%) SiteCatalyst
Cloud Services
1 3 (1.22%) SaaS
2 2 (0.81%) MailChimp
3 1 (0.41%) CheetahMail
Communications & Networking
1 6 (2.44%) Broadband
1 6 (2.44%) SMS
2 4 (1.63%) Extranet
3 3 (1.22%) Internet
4 2 (0.81%) Wireless
4 2 (0.81%) WAN
4 2 (0.81%) LAN
5 1 (0.41%) HTTPS
Database & Business Intelligence
1 33 (13.41%) Data Mining
2 31 (12.60%) SQL Server
3 30 (12.20%) SQL Server Integration Services
4 28 (11.38%) Relational Database
5 27 (10.98%) SQL Server Reporting Services
6 25 (10.16%) SQL Server 2008
7 21 (8.54%) Data Warehouse
8 14 (5.69%) SQL Server 2005
8 14 (5.69%) Big Data
9 12 (4.88%) SQL Server 2000
9 12 (4.88%) DTS
10 11 (4.47%) DB2
10 11 (4.47%) SQL Server 2012
11 5 (2.03%) Base SAS
11 5 (2.03%) SAS Enterprise Miner
12 4 (1.63%) QlikView
13 2 (0.81%) RDBMS
13 2 (0.81%) NoSQL
14 1 (0.41%) Cognos Report Studio
14 1 (0.41%) Xcelsius
Development Applications
1 3 (1.22%) JIRA
1 3 (1.22%) Git (software)
2 1 (0.41%) Team Foundation Server
2 1 (0.41%) Jenkins
2 1 (0.41%) WATIR
2 1 (0.41%) Selenium
2 1 (0.41%) Visual Studio
General
1 246 (100.00%) Marketing
2 41 (16.67%) Finance
3 29 (11.79%) Advertising
4 27 (10.98%) Retail
5 18 (7.32%) Telecoms
6 13 (5.28%) Banking
7 9 (3.66%) Electronics
8 7 (2.85%) Publishing
9 6 (2.44%) Law
10 5 (2.03%) Legal
11 4 (1.63%) Manufacturing
12 1 (0.41%) Games
12 1 (0.41%) Front Office
12 1 (0.41%) German Language
Job Titles
1 116 (47.15%) Analyst
2 41 (16.67%) Data Analyst
3 37 (15.04%) Marketing Analyst
4 36 (14.63%) Insight Analyst
5 21 (8.54%) Developer
6 15 (6.10%) Consultant
6 15 (6.10%) Marketing Manager
7 14 (5.69%) Marketing Consultant
7 14 (5.69%) Senior Manager
7 14 (5.69%) Senior Analyst
7 14 (5.69%) Marketing Data Analyst
8 12 (4.88%) SQL Developer
8 12 (4.88%) CRM Manager
8 12 (4.88%) SAS Analyst
9 11 (4.47%) CRM Consultant
9 11 (4.47%) Campaign Analyst
10 10 (4.07%) Marketing Executive
11 9 (3.66%) Customer Analyst
11 9 (3.66%) Senior Account Manager
11 9 (3.66%) Senior SAS Analyst
Libraries, Frameworks & Software Standards
1 19 (7.72%) HTML
2 12 (4.88%) XML
3 9 (3.66%) Flash
4 8 (3.25%) CSS
5 4 (1.63%) .NET
5 4 (1.63%) XHTML
5 4 (1.63%) jQuery
5 4 (1.63%) HTML5
6 3 (1.22%) CSS3
6 3 (1.22%) JSON
6 3 (1.22%) ASP.NET
7 2 (0.81%) Ajax
7 2 (0.81%) WF
7 2 (0.81%) Sass
7 2 (0.81%) AngularJS
8 1 (0.41%) HTML5 Canvas
8 1 (0.41%) ASP.NET Web Forms
8 1 (0.41%) CodeIgniter
8 1 (0.41%) Django
8 1 (0.41%) ASP.NET MVC
Miscellaneous
1 110 (44.72%) Analytical Skills
2 31 (12.60%) Statistics
3 27 (10.98%) Social Media
4 16 (6.50%) Mathematics
5 13 (5.28%) Digital Media
6 7 (2.85%) Economics
7 5 (2.03%) User Experience
7 5 (2.03%) Blog
8 4 (1.63%) Podcast
8 4 (1.63%) Copywriting
8 4 (1.63%) New Media
8 4 (1.63%) Performance Metrics
9 3 (1.22%) Computer Science
10 2 (0.81%) Enterprise Software
11 1 (0.41%) Mobile App
11 1 (0.41%) Client/Server
11 1 (0.41%) BBC
11 1 (0.41%) RIA
11 1 (0.41%) Video on Demand
Operating Systems
1 4 (1.63%) Android
1 4 (1.63%) Apple iOS
2 2 (0.81%) Windows 8
2 2 (0.81%) Windows 7
2 2 (0.81%) Windows
Processes & Methodologies
1 106 (43.09%) CRM
2 105 (42.68%) Analytics
3 50 (20.33%) Digital Marketing
4 48 (19.51%) E-Commerce
5 47 (19.11%) Email Marketing
6 44 (17.89%) Propensity Modelling
7 40 (16.26%) Customer Insight
8 35 (14.23%) Campaign Management
9 32 (13.01%) Time Management
10 26 (10.57%) SEO
11 25 (10.16%) Web Analytics
12 24 (9.76%) Marketing Strategy
13 23 (9.35%) Customer Segmentation
14 22 (8.94%) Data Analysis
15 21 (8.54%) Data Management
15 21 (8.54%) Project Management
16 20 (8.13%) Pay per click
17 18 (7.32%) Web Development
18 17 (6.91%) Logistic Regression
18 17 (6.91%) Statistical Modelling
Programming Languages
1 134 (54.47%) SQL
2 35 (14.23%) T-SQL
3 13 (5.28%) R
4 9 (3.66%) VBA
5 5 (2.03%) JavaScript
6 3 (1.22%) PHP
6 3 (1.22%) Python
7 2 (0.81%) SAS Macro
7 2 (0.81%) Java
8 1 (0.41%) VB
8 1 (0.41%) VB.NET
Qualifications
1 69 (28.05%) Degree
Quality Assurance & Compliance
1 25 (10.16%) QA
2 1 (0.41%) SLA
System Software
1 5 (2.03%) Hyper-V
Systems Management
1 1 (0.41%) Systems Management Server (SMS)
Vendors
1 37 (15.04%) Google
2 34 (13.82%) Microsoft
3 12 (4.88%) Oracle
4 11 (4.47%) Alterian
4 11 (4.47%) Coremetrics
5 10 (4.07%) Unica
6 6 (2.44%) Salesforce.com
6 6 (2.44%) Chordiant
7 5 (2.03%) Business Objects
7 5 (2.03%) VMware
7 5 (2.03%) Veeam
8 4 (1.63%) Neolane
9 3 (1.22%) Facebook
9 3 (1.22%) Marketo
9 3 (1.22%) SmartFocus
9 3 (1.22%) Omniture
9 3 (1.22%) Adobe
10 2 (0.81%) Apple
10 2 (0.81%) IBM
10 2 (0.81%) Actimize
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