The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 686 715 692
Rank change year-on-year
+29 -23
Permanent jobs citing Direct Marketing 198 144 203
As % of all permanent IT jobs located in England 0.18% 0.14% 0.18%
As % of the Processes & Methodologies category 0.22% 0.18% 0.24%
Number of salaries quoted 98 99 179
Average salary £40,000 £40,000 £45,000
Average salary % change year-on-year
- -11.11%
90% offered a salary of more than £30,350 £25,000 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £35,000 £39,000 £32,500
% change year-on-year
-10.25% +20.00%
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
88357 79715 86197
As % of all permanent IT jobs located in England 80.78% 79.44% 77.92%
Number of salaries quoted 71143 65793 73812
Average salary £48,500 £47,500 £47,000
Average salary % change year-on-year
+2.10% +1.06%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the England region.

Direct Marketing Salary Trend in England

Direct Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Direct Marketing across the England region over the 3 months to 21 August 2014.

Direct Marketing Salary Histogram in England

Direct Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +32 129 £42,500 +6.25% 21
South East -13 30 £42,500 -15.00% 6
North West -8 14 £37,500 +30.43% 3
South West -25 8 £35,000 -4.76%
East of England -28 7 £32,500 -16.12% 1
West Midlands -2 5 £19,000 -28.30%
Yorkshire -48 4 £30,000 -
East Midlands -14 1 - -
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 21 August 2014, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 322 (100.00%) Marketing
2 135 (41.93%) Analytics
3 115 (35.71%) SQL
4 94 (29.19%) Degree
5 93 (28.88%) CRM
6 87 (27.02%) SAS
7 77 (23.91%) Finance
8 57 (17.70%) Digital Marketing
9 53 (16.46%) Statistics
10 52 (16.15%) Email Marketing
11 48 (14.91%) Advertising
12 47 (14.60%) HTML
13 46 (14.29%) SPSS
14 45 (13.98%) E-Commerce
14 45 (13.98%) Customer Insight
15 40 (12.42%) B2B
16 39 (12.11%) Mathematics
17 37 (11.49%) SEO
17 37 (11.49%) Marketing Strategy
17 37 (11.49%) Propensity Modelling
18 36 (11.18%) Online Marketing
18 36 (11.18%) Social Media
19 35 (10.87%) Campaign Management
20 34 (10.56%) MS Excel
20 34 (10.56%) Data Mining
20 34 (10.56%) Google
20 34 (10.56%) Time Management
21 32 (9.94%) Google Analytics
22 30 (9.32%) CMS
22 30 (9.32%) Data Analysis

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 21 August 2014, IT jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 87 (27.02%) SAS
2 30 (9.32%) CMS
3 13 (4.04%) Drupal
4 10 (3.11%) WordPress
5 8 (2.48%) Joomla!
6 3 (0.93%) Node.js
7 1 (0.31%) SharePoint
Applications
1 46 (14.29%) SPSS
2 34 (10.56%) MS Excel
3 26 (8.07%) MS Office
4 10 (3.11%) MS PowerPoint
4 10 (3.11%) Spreadsheet
5 8 (2.48%) FastStats
6 6 (1.86%) Photoshop
7 4 (1.24%) Adobe Illustrator
8 3 (0.93%) InDesign
9 2 (0.62%) OmniGraffle
10 1 (0.31%) PowerPivot
10 1 (0.31%) Fireworks
Business Applications
1 32 (9.94%) Google Analytics
2 10 (3.11%) Tridion
2 10 (3.11%) WebTrends
3 1 (0.31%) Oracle CRM
3 1 (0.31%) SAP CRM
3 1 (0.31%) SalesLogix
3 1 (0.31%) Magento
Cloud Services
1 11 (3.42%) SaaS
2 2 (0.62%) MailChimp
3 1 (0.31%) CheetahMail
Communications & Networking
1 13 (4.04%) SMS
2 10 (3.11%) Internet
2 10 (3.11%) Extranet
3 6 (1.86%) Intranet
4 4 (1.24%) Wireless
4 4 (1.24%) WAN
4 4 (1.24%) Broadband
4 4 (1.24%) LAN
5 2 (0.62%) DNS
6 1 (0.31%) HTTP
Database & Business Intelligence
1 34 (10.56%) Data Mining
2 28 (8.70%) Relational Database
3 16 (4.97%) QlikView
4 10 (3.11%) DB2
5 7 (2.17%) SQL Server
5 7 (2.17%) Base SAS
5 7 (2.17%) Big Data
6 6 (1.86%) SQL Server Integration Services
7 5 (1.55%) MySQL
7 5 (1.55%) MS Access
8 4 (1.24%) SQL Server Reporting Services
9 3 (0.93%) Data Warehouse
10 2 (0.62%) Microsoft Analysis Services
10 2 (0.62%) OLAP
10 2 (0.62%) SQL Server Analysis Services
10 2 (0.62%) SAS Enterprise Miner
10 2 (0.62%) SQL Server 2008
10 2 (0.62%) Xcelsius
11 1 (0.31%) Pentaho
11 1 (0.31%) DTS
Development Applications
1 3 (0.93%) Git (software)
2 2 (0.62%) Axure RP
2 2 (0.62%) Dreamweaver
3 1 (0.31%) FrontPage
General
1 322 (100.00%) Marketing
2 77 (23.91%) Finance
3 48 (14.91%) Advertising
4 26 (8.07%) Retail
5 21 (6.52%) Publishing
6 10 (3.11%) Manufacturing
7 9 (2.80%) Telecoms
8 5 (1.55%) Electronics
8 5 (1.55%) Legal
9 4 (1.24%) German Language
10 3 (0.93%) Law
10 3 (0.93%) Games
10 3 (0.93%) Banking
11 2 (0.62%) Interactive Media
11 2 (0.62%) French Language
11 2 (0.62%) Online Betting
12 1 (0.31%) Polish Language
12 1 (0.31%) Multimedia
12 1 (0.31%) Pharmaceutical
12 1 (0.31%) Front Office
Job Titles
1 137 (42.55%) Analyst
2 44 (13.66%) Insight Analyst
3 38 (11.80%) Data Analyst
4 24 (7.45%) Marketing Executive
5 23 (7.14%) Marketing Analyst
5 23 (7.14%) Senior Analyst
6 21 (6.52%) Campaign Analyst
7 18 (5.59%) Consultant
8 17 (5.28%) SAS Analyst
8 17 (5.28%) Marketing Manager
8 17 (5.28%) Designer
9 14 (4.35%) Senior Insight Analyst
9 14 (4.35%) Data Manager
9 14 (4.35%) Senior SAS Analyst
9 14 (4.35%) Senior Manager
10 13 (4.04%) CRM Consultant
10 13 (4.04%) CRM Manager
10 13 (4.04%) Digital Marketing Executive
10 13 (4.04%) SAS Insight Analyst
11 12 (3.73%) Campaign Manager
Libraries, Frameworks & Software Standards
1 47 (14.60%) HTML
2 26 (8.07%) CSS
3 10 (3.11%) Flash
4 8 (2.48%) XML
5 7 (2.17%) .NET
5 7 (2.17%) XHTML
6 6 (1.86%) ATL
7 5 (1.55%) HTML5
7 5 (1.55%) Laravel
8 4 (1.24%) AngularJS
8 4 (1.24%) jQuery
8 4 (1.24%) RSS
9 3 (0.93%) Ajax
9 3 (0.93%) ASP.NET
9 3 (0.93%) Backbone.js
9 3 (0.93%) CSS3
10 2 (0.62%) XSD
10 2 (0.62%) Web Services
10 2 (0.62%) Velocity
11 1 (0.31%) CodeIgniter
Miscellaneous
1 53 (16.46%) Statistics
2 39 (12.11%) Mathematics
3 36 (11.18%) Social Media
4 22 (6.83%) Economics
5 11 (3.42%) New Media
6 10 (3.11%) Podcast
7 9 (2.80%) Management Information System
8 8 (2.48%) Blog
9 7 (2.17%) Mobile App
9 7 (2.17%) Data Extraction
10 3 (0.93%) Computer Science
10 3 (0.93%) Copywriting
10 3 (0.93%) PMI
10 3 (0.93%) Taxonomies
10 3 (0.93%) Graphic Design
11 2 (0.62%) Spread Betting
11 2 (0.62%) E-Learning
11 2 (0.62%) Credit Risk
11 2 (0.62%) RIA
11 2 (0.62%) Enterprise Software
Operating Systems
1 19 (5.90%) Apple iOS
2 18 (5.59%) Android
3 14 (4.35%) Windows
4 8 (2.48%) UNIX
5 7 (2.17%) Linux
6 4 (1.24%) Windows 7
6 4 (1.24%) Windows 8
7 3 (0.93%) Windows Mobile
Processes & Methodologies
1 135 (41.93%) Analytics
2 93 (28.88%) CRM
3 57 (17.70%) Digital Marketing
4 52 (16.15%) Email Marketing
5 45 (13.98%) E-Commerce
5 45 (13.98%) Customer Insight
6 40 (12.42%) B2B
7 37 (11.49%) SEO
7 37 (11.49%) Marketing Strategy
7 37 (11.49%) Propensity Modelling
8 36 (11.18%) Online Marketing
9 35 (10.87%) Campaign Management
10 34 (10.56%) Time Management
11 30 (9.32%) Data Analysis
11 30 (9.32%) Web Analytics
12 27 (8.39%) Pay per click
13 26 (8.07%) Stakeholder Engagement
13 26 (8.07%) Customer Segmentation
14 24 (7.45%) Campaign Analysis
14 24 (7.45%) Stakeholder Management
Programming Languages
1 115 (35.71%) SQL
2 19 (5.90%) PHP
3 13 (4.04%) JavaScript
3 13 (4.04%) R
4 4 (1.24%) VBA
4 4 (1.24%) Java
5 3 (0.93%) C
6 2 (0.62%) Perl
6 2 (0.62%) T-SQL
7 1 (0.31%) ActionScript
7 1 (0.31%) C#
7 1 (0.31%) Python
Qualifications
1 94 (29.19%) Degree
2 3 (0.93%) PMI Certification
3 2 (0.62%) ISEB
3 2 (0.62%) PMP
Quality Assurance & Compliance
1 3 (0.93%) QA
2 1 (0.31%) Data Quality
Vendors
1 34 (10.56%) Google
2 18 (5.59%) Microsoft
3 17 (5.28%) Oracle
4 15 (4.66%) Adobe
4 15 (4.66%) Unica
5 12 (3.73%) Alterian
5 12 (3.73%) Chordiant
6 11 (3.42%) Neolane
7 10 (3.11%) Coremetrics
8 8 (2.48%) Facebook
9 4 (1.24%) Apple
10 3 (0.93%) Salesforce.com
10 3 (0.93%) HubSpot
11 2 (0.62%) Eloqua
11 2 (0.62%) ExactTarget
11 2 (0.62%) SAP
12 1 (0.31%) Cognos
12 1 (0.31%) IBM
12 1 (0.31%) JD Edwards
12 1 (0.31%) Sage
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