The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Hitwise
Rank 859 875 842
Rank change year-on-year
+16 -33
Permanent jobs citing Hitwise 16 15 17
As % of all permanent IT jobs located in England 0.015% 0.014% 0.017%
As % of the Vendors category 0.034% 0.030% 0.036%
Number of salaries quoted 7 6 10
Average salary £37,500 £50,000 £37,500
Average salary % change year-on-year
-25.00% +33.33%
90% offered a salary of more than £32,500 £33,750 £29,750
10% offered a salary of more than £67,500 £65,000 £42,000
UK excluding London average salary £35,000 £32,500 £27,500
% change year-on-year
+7.69% +18.18%
Hitwise
UK

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the England region.

Vendors Category
England
Permanent IT job ads with a match in the
Vendors category
47143 50064 46789
As % of all permanent IT jobs located in England 45.61% 46.68% 47.06%
Number of salaries quoted 39012 40093 38735
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Hitwise
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the England region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in England

Hitwise
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the England region.

Hitwise Salary Trend in England

Hitwise
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Hitwise across the England region over the 3 months to 31 August 2015.

Hitwise Salary Histogram in England

Hitwise
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the England region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London 0 9 £67,500 +35.00%
South East - 7 £35,000 -
Hitwise
UK

Hitwise
Top 30 Related IT Skills in England

For the 6 months to 31 August 2015, IT jobs across the England region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 26 (100.00%) Google
1 26 (100.00%) Analytics
2 23 (88.46%) Analytical Skills
3 22 (84.62%) Google Analytics
4 19 (73.08%) Marketing
5 15 (57.69%) Web Analytics
6 14 (53.85%) SQL
7 12 (46.15%) Business Intelligence
7 12 (46.15%) Degree
7 12 (46.15%) Mathematics
8 11 (42.31%) WebTrends
9 9 (34.62%) Adobe
9 9 (34.62%) Adobe Analytics
10 8 (30.77%) Coremetrics
11 7 (26.92%) Omniture
11 7 (26.92%) PMI
11 7 (26.92%) PMI Certification
11 7 (26.92%) SEO
11 7 (26.92%) IBM
12 6 (23.08%) Digital Marketing
12 6 (23.08%) OpenUP
12 6 (23.08%) Microsoft
12 6 (23.08%) MS Office
12 6 (23.08%) E-Commerce
12 6 (23.08%) HTML
12 6 (23.08%) Systems Management Server (SMS)
12 6 (23.08%) Pay per click
12 6 (23.08%) Retail
13 5 (19.23%) Competitor Analysis
13 5 (19.23%) Telecoms

Hitwise
Top Related IT Skills in England by Category

For the 6 months to 31 August 2015, IT jobs across the England region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 6 (23.08%) MS Office
Business Applications
1 11 (42.31%) WebTrends
Cloud Services
1 22 (84.62%) Google Analytics
2 9 (34.62%) Adobe Analytics
Database & Business Intelligence
1 5 (19.23%) Big Data
General
1 19 (73.08%) Marketing
2 6 (23.08%) Retail
3 5 (19.23%) Telecoms
4 1 (3.85%) Finance
4 1 (3.85%) Advertising
Job Titles
1 15 (57.69%) Analyst
2 7 (26.92%) Web Analytics Specialist
3 6 (23.08%) Web Analyst
4 3 (11.54%) Head of Web Analytics
5 2 (7.69%) Senior Web Analytics Manager
5 2 (7.69%) Web Analytics Manager
5 2 (7.69%) Senior Web Analyst
5 2 (7.69%) Senior Manager
5 2 (7.69%) Marketing Analyst
5 2 (7.69%) Web Manager
5 2 (7.69%) Senior Analyst
6 1 (3.85%) Data Analyst
6 1 (3.85%) SEO Analyst
6 1 (3.85%) Web Marketing Analyst
6 1 (3.85%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 6 (23.08%) HTML
Miscellaneous
1 23 (88.46%) Analytical Skills
2 12 (46.15%) Mathematics
3 7 (26.92%) PMI
4 5 (19.23%) Statistics
4 5 (19.23%) Data Extraction
4 5 (19.23%) Mobile App
4 5 (19.23%) User Experience
5 1 (3.85%) Algorithms
Processes & Methodologies
1 26 (100.00%) Analytics
2 15 (57.69%) Web Analytics
3 12 (46.15%) Business Intelligence
4 7 (26.92%) SEO
5 6 (23.08%) Digital Marketing
5 6 (23.08%) OpenUP
5 6 (23.08%) E-Commerce
5 6 (23.08%) Pay per click
6 5 (19.23%) Competitor Analysis
6 5 (19.23%) Agile Software Development
6 5 (19.23%) Multivariate Testing
6 5 (19.23%) Statistical Analysis
7 1 (3.85%) Content Management
7 1 (3.85%) Data Analysis
7 1 (3.85%) Information Architecture
7 1 (3.85%) Web Marketing
7 1 (3.85%) Customer Analytics
Programming Languages
1 14 (53.85%) SQL
2 5 (19.23%) JavaScript
2 5 (19.23%) R
Qualifications
1 12 (46.15%) Degree
2 7 (26.92%) PMI Certification
Systems Management
1 6 (23.08%) Systems Management Server (SMS)
Vendors
1 26 (100.00%) Google
2 9 (34.62%) Adobe
3 8 (30.77%) Coremetrics
4 7 (26.92%) Omniture
4 7 (26.92%) IBM
5 6 (23.08%) Microsoft
6 5 (19.23%) Oracle
7 2 (7.69%) Yahoo!
8 1 (3.85%) ClickTale
8 1 (3.85%) Tableau