The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Hitwise
Rank 850 817 842
Rank change year-on-year
-33 +25
Permanent jobs citing Hitwise 16 47 27
As % of all permanent IT jobs located in England 0.015% 0.046% 0.025%
As % of the Vendors category 0.032% 0.097% 0.053%
Number of salaries quoted 7 32 18
Average salary £25,000 £40,000 £37,500
Average salary % change year-on-year
-37.50% +6.66%
UK excluding London average salary £25,000 £35,000 £37,500
% change year-on-year
-28.57% -6.66%
Hitwise
UK

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the England region.

Vendors Category
England
Permanent IT job ads with a match in the
Vendors category
50347 48611 51066
As % of all permanent IT jobs located in England 47.93% 47.55% 46.83%
Number of salaries quoted 41532 39379 43391
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Hitwise
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the England region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in England

Hitwise
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the England region.

Hitwise Salary Trend in England

Hitwise
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the England region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 8 - -
East of England - 4 £25,000 -
Yorkshire -37 2 £35,000 +16.66%
South East - 1 - -
South West - 1 £31,000 -
Hitwise
UK

Hitwise
Top 30 Related IT Skills in England

For the 6 months to 19 December 2014, IT jobs across the England region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 28 (84.85%) Analytics
2 27 (81.82%) Google
3 24 (72.73%) Analytical Skills
4 22 (66.67%) Google Analytics
4 22 (66.67%) Web Analytics
5 19 (57.58%) Data Analysis
6 16 (48.48%) MS PowerPoint
7 15 (45.45%) Tealeaf
8 14 (42.42%) WebTrends
9 13 (39.39%) Marketing
10 12 (36.36%) Customer Analysis
11 11 (33.33%) ClickTale
12 10 (30.30%) Market Research
13 9 (27.27%) Finance
14 7 (21.21%) Omniture
15 6 (18.18%) Degree
16 5 (15.15%) HTML
16 5 (15.15%) Billing
16 5 (15.15%) Adobe
16 5 (15.15%) Pay per click
16 5 (15.15%) E-Commerce
17 4 (12.12%) MS Excel
17 4 (12.12%) IBM
17 4 (12.12%) Coremetrics
17 4 (12.12%) comScore
17 4 (12.12%) Tableau
17 4 (12.12%) WebSphere
17 4 (12.12%) Qualitative Analysis
17 4 (12.12%) JavaScript
17 4 (12.12%) User Experience

Hitwise
Top Related IT Skills in England by Category

For the 6 months to 19 December 2014, IT jobs across the England region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.12%) WebSphere
Applications
1 16 (48.48%) MS PowerPoint
2 4 (12.12%) MS Excel
Business Applications
1 22 (66.67%) Google Analytics
2 14 (42.42%) WebTrends
3 1 (3.03%) SiteCatalyst
Database & Business Intelligence
1 2 (6.06%) SQL Server
1 2 (6.06%) DB2
1 2 (6.06%) OLAP
1 2 (6.06%) Hadoop
General
1 13 (39.39%) Marketing
2 9 (27.27%) Finance
3 5 (15.15%) Billing
4 3 (9.09%) Retail
4 3 (9.09%) Advertising
5 2 (6.06%) Banking
6 1 (3.03%) Multimedia
6 1 (3.03%) Publishing
6 1 (3.03%) Games
Job Titles
1 24 (72.73%) Analyst
2 16 (48.48%) Web Analyst
3 4 (12.12%) Data Analyst
4 3 (9.09%) PPC Specialist
4 3 (9.09%) Market Analyst
4 3 (9.09%) PPC Manager
4 3 (9.09%) PPC Analyst
4 3 (9.09%) PPC Executive
5 2 (6.06%) Report Manager
6 1 (3.03%) Senior Web Analyst
6 1 (3.03%) Insight Analyst
6 1 (3.03%) Senior Analyst
Libraries, Frameworks & Software Standards
1 5 (15.15%) HTML
2 1 (3.03%) CSS
Miscellaneous
1 24 (72.73%) Analytical Skills
2 4 (12.12%) User Experience
3 3 (9.09%) Statistics
4 2 (6.06%) Mathematics
4 2 (6.06%) Digital Media
5 1 (3.03%) Economics
5 1 (3.03%) Algorithms
5 1 (3.03%) Social Media
5 1 (3.03%) Taxonomies
Processes & Methodologies
1 28 (84.85%) Analytics
2 22 (66.67%) Web Analytics
3 19 (57.58%) Data Analysis
4 12 (36.36%) Customer Analysis
5 10 (30.30%) Market Research
6 5 (15.15%) Pay per click
6 5 (15.15%) E-Commerce
7 4 (12.12%) Qualitative Analysis
8 3 (9.09%) Digital Marketing
8 3 (9.09%) SEO
9 2 (6.06%) E-business
9 2 (6.06%) Business Development
9 2 (6.06%) Web Marketing
10 1 (3.03%) Link Building
10 1 (3.03%) Customer Segmentation
10 1 (3.03%) Online Marketing
10 1 (3.03%) CRM
10 1 (3.03%) SWOT Analysis
10 1 (3.03%) Agile Software Development
10 1 (3.03%) Performance Analysis
Programming Languages
1 4 (12.12%) JavaScript
Qualifications
1 6 (18.18%) Degree
Vendors
1 27 (81.82%) Google
2 15 (45.45%) Tealeaf
3 11 (33.33%) ClickTale
4 7 (21.21%) Omniture
5 5 (15.15%) Adobe
6 4 (12.12%) Coremetrics
6 4 (12.12%) IBM
6 4 (12.12%) comScore
6 4 (12.12%) Tableau
7 3 (9.09%) Microsoft
8 2 (6.06%) Sitecore
9 1 (3.03%) WebSideStory