The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 780 796 800
Rank change year-on-year
+16 +4
Permanent jobs citing Marketing Analytics 87 92 47
As % of all permanent IT jobs located in England 0.085% 0.084% 0.046%
As % of the Processes & Methodologies category 0.10% 0.10% 0.057%
Number of salaries quoted 73 80 42
Average salary £45,000 £48,250 £41,250
Average salary % change year-on-year
-6.73% +16.96%
90% offered a salary of more than £35,000 £27,500 £28,550
10% offered a salary of more than £90,800 £75,000 £55,000
UK excluding London average salary £37,500 £35,000 £35,500
% change year-on-year
+7.14% -1.40%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86493 90555 82424
As % of all permanent IT jobs located in England 84.76% 82.78% 81.10%
Number of salaries quoted 71660 73517 68040
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 3 August 2015.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +33 58 £57,500 +11.65% 9
South East +16 25 £37,500 +36.36%
West Midlands - 2 £37,500 -
East of England +11 1 £50,000 +41.84%
Yorkshire - 1 £37,500 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 3 August 2015, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 156 (100.00%) Marketing
1 156 (100.00%) Analytics
2 78 (50.00%) Digital Marketing
3 60 (38.46%) Analytical Skills
3 60 (38.46%) SQL
4 54 (34.62%) SAS
5 50 (32.05%) Degree
6 39 (25.00%) SEO
6 39 (25.00%) Finance
7 38 (24.36%) SPSS
8 37 (23.72%) R
9 35 (22.44%) CRM
10 34 (21.79%) Big Data
11 31 (19.87%) Online Marketing
12 28 (17.95%) VBA
13 25 (16.03%) Project Management
13 25 (16.03%) Retail
13 25 (16.03%) Data Analysis
14 24 (15.38%) Digital Media
15 23 (14.74%) Tableau
15 23 (14.74%) Social Media
15 23 (14.74%) Business Intelligence
15 23 (14.74%) E-Commerce
15 23 (14.74%) Web Analytics
16 22 (14.10%) IBM
17 21 (13.46%) Computer Science
17 21 (13.46%) Customer Insight
18 20 (12.82%) SaaS
18 20 (12.82%) Pay per click
19 19 (12.18%) Visualisation

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 3 August 2015, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 54 (34.62%) SAS
2 8 (5.13%) Apache
3 7 (4.49%) Apache Spark
4 1 (0.64%) SharePoint
4 1 (0.64%) Node.js
4 1 (0.64%) Apache Pig
4 1 (0.64%) Elasticsearch
Applications
1 38 (24.36%) SPSS
2 4 (2.56%) MS PowerPoint
3 3 (1.92%) MS Excel
4 1 (0.64%) Weka
Business Applications
1 5 (3.21%) Oracle EBS
2 2 (1.28%) SAP Oil and Gas
2 2 (1.28%) WebTrends
Cloud Services
1 20 (12.82%) SaaS
2 18 (11.54%) Google Analytics
3 8 (5.13%) Amazon AWS
4 7 (4.49%) Microsoft Azure
4 7 (4.49%) Adobe Analytics
5 1 (0.64%) Veeva
5 1 (0.64%) Cloud Computing
Communications & Networking
1 10 (6.41%) Internet
2 2 (1.28%) HTTP
Database & Business Intelligence
1 34 (21.79%) Big Data
2 16 (10.26%) Hadoop
3 12 (7.69%) Data Mining
4 10 (6.41%) Data Warehouse
5 9 (5.77%) QlikView
6 8 (5.13%) MS Access
6 8 (5.13%) SQL Server
6 8 (5.13%) NoSQL
7 7 (4.49%) Redis
7 7 (4.49%) MongoDB
8 6 (3.85%) Base SAS
9 5 (3.21%) Oracle BI EE
9 5 (3.21%) OLTP
10 3 (1.92%) BusinessObjects
11 2 (1.28%) Relational Database
12 1 (0.64%) Impala
12 1 (0.64%) Mahout
12 1 (0.64%) SQL Server Reporting Services
12 1 (0.64%) SQL Server Integration Services
12 1 (0.64%) Spotfire
Development Applications
1 7 (4.49%) Hudson
1 7 (4.49%) Jenkins
General
1 156 (100.00%) Marketing
2 39 (25.00%) Finance
3 25 (16.03%) Retail
4 8 (5.13%) Advertising
5 7 (4.49%) Banking
6 4 (2.56%) Telecoms
7 2 (1.28%) Manufacturing
7 2 (1.28%) Electronics
8 1 (0.64%) Pharmaceutical
8 1 (0.64%) Legal
8 1 (0.64%) Games
8 1 (0.64%) Italian Language
Job Titles
1 43 (27.56%) Analyst
2 24 (15.38%) Account Manager
3 23 (14.74%) Data Analyst
4 18 (11.54%) Senior Manager
4 18 (11.54%) Developer
5 15 (9.62%) Marketing Manager
6 9 (5.77%) Digital Marketing Manager
7 8 (5.13%) Software Developer
8 7 (4.49%) Python Developer
8 7 (4.49%) Insight Analyst
9 6 (3.85%) Data Scientist
9 6 (3.85%) Marketing Analyst
9 6 (3.85%) Data Manager
10 5 (3.21%) SAS Analyst
10 5 (3.21%) Technical Manager
10 5 (3.21%) Architect
10 5 (3.21%) Senior Analyst
10 5 (3.21%) SQL Data Analyst
10 5 (3.21%) Marketing Data Analyst
11 4 (2.56%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 8 (5.13%) .NET
1 8 (5.13%) ASP.NET
1 8 (5.13%) Web Services
2 5 (3.21%) AngularJS
3 4 (2.56%) WinForms
3 4 (2.56%) KnockoutJS
3 4 (2.56%) .NET Framework
3 4 (2.56%) jQuery
3 4 (2.56%) Ext JS
4 1 (0.64%) HTML5
4 1 (0.64%) SciPy
4 1 (0.64%) CSS3
4 1 (0.64%) XML
4 1 (0.64%) CSS
4 1 (0.64%) D3.js
4 1 (0.64%) Spring
4 1 (0.64%) Ajax
4 1 (0.64%) Pandas
4 1 (0.64%) HTML
Miscellaneous
1 60 (38.46%) Analytical Skills
2 24 (15.38%) Digital Media
3 23 (14.74%) Social Media
4 21 (13.46%) Computer Science
5 19 (12.18%) Visualisation
6 17 (10.90%) Statistics
7 14 (8.97%) Mathematics
8 11 (7.05%) Data Extraction
9 9 (5.77%) Algorithms
10 8 (5.13%) Economics
11 7 (4.49%) Credit Risk
12 6 (3.85%) User Experience
13 5 (3.21%) Data Structures
13 5 (3.21%) Physics
14 2 (1.28%) DTV
14 2 (1.28%) Contract for Difference
14 2 (1.28%) Spread Betting
14 2 (1.28%) Informatics
15 1 (0.64%) Grid Computing
15 1 (0.64%) Data Integration
Operating Systems
1 7 (4.49%) Linux
1 7 (4.49%) Ubuntu
Processes & Methodologies
1 156 (100.00%) Analytics
2 78 (50.00%) Digital Marketing
3 39 (25.00%) SEO
4 35 (22.44%) CRM
5 31 (19.87%) Online Marketing
6 25 (16.03%) Project Management
6 25 (16.03%) Data Analysis
7 23 (14.74%) Web Analytics
7 23 (14.74%) E-Commerce
7 23 (14.74%) Business Intelligence
8 21 (13.46%) Customer Insight
9 20 (12.82%) Pay per click
10 16 (10.26%) Data Analytics
11 14 (8.97%) Direct Marketing
12 10 (6.41%) OO
12 10 (6.41%) Service Delivery
12 10 (6.41%) Customer Segmentation
13 8 (5.13%) Data-Driven Marketing
13 8 (5.13%) Stakeholder Management
13 8 (5.13%) Continuous Integration
Programming Languages
1 60 (38.46%) SQL
2 37 (23.72%) R
3 28 (17.95%) VBA
4 17 (10.90%) Python
5 15 (9.62%) JavaScript
6 12 (7.69%) Java
7 8 (5.13%) C#
8 4 (2.56%) C++
9 2 (1.28%) SAS Macro
10 1 (0.64%) Groovy
10 1 (0.64%) Bash Shell
10 1 (0.64%) C
10 1 (0.64%) T-SQL
Qualifications
1 50 (32.05%) Degree
2 4 (2.56%) MBA
3 2 (1.28%) PhD
Quality Assurance & Compliance
1 9 (5.77%) QA
2 2 (1.28%) Data Quality
System Software
1 8 (5.13%) Docker
2 7 (4.49%) LXC
Systems Management
1 7 (4.49%) Vagrant
1 7 (4.49%) Mesos
1 7 (4.49%) Chronos
2 1 (0.64%) Ansible
Vendors
1 23 (14.74%) Tableau
2 22 (14.10%) IBM
3 18 (11.54%) Google
4 16 (10.26%) Cognizant
5 13 (8.33%) SAP
6 12 (7.69%) Oracle
7 9 (5.77%) Microsoft
8 7 (4.49%) Informatica
8 7 (4.49%) Salesforce.com
9 5 (3.21%) Siebel
9 5 (3.21%) Adobe
10 4 (2.56%) DevExpress
11 3 (1.92%) Omniture
12 2 (1.28%) Cognos
12 2 (1.28%) comScore
12 2 (1.28%) Coremetrics
13 1 (0.64%) Pardot
13 1 (0.64%) Sysomos
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Salary: £35000 - £50000 per annum + Bonus, Benefits and Training
Posted: 22 hours ago
City, London
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Salary: £50000.00 - £55000.00 per annum
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Salary: £35000 - £45000 per annum + competitive
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Salary: £50000.00 - £70000.00 per annum + DOE
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