The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Marketing Analytics
UK / England
Rank 803 840 869
Rank change year-on-year
+37 +29
Permanent jobs citing Marketing Analytics 42 54 52
As % of all permanent IT jobs located in England 0.053% 0.059% 0.054%
As % of the Processes & Methodologies category 0.060% 0.067% 0.063%
Number of salaries quoted 35 48 40
Median salary £57,500 £59,000 £50,000
Median salary % change year-on-year
-2.54% +18.00%
90% offered a salary of more than £43,500 £35,300 £30,000
10% offered a salary of more than £85,000 £75,000 £80,500
UK excluding London median salary £50,000 £60,000 £35,000
% change year-on-year
-16.66% +71.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
69491 80594 82768
As % of all permanent IT jobs located in England 88.18% 87.70% 86.04%
Number of salaries quoted 57640 67785 68751
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £72,500 £77,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 17 January 2017.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +52 29 £60,000 +4.34% 4
North West -11 5 £60,000 -
South West - 4 £48,500 - 1
South East +69 3 £42,500 -29.16% 1
West Midlands - 1 £50,000 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 17 January 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 66 (100.00%) Marketing
1 66 (100.00%) Analytics
2 35 (53.03%) SQL
3 31 (46.97%) Analytical Skills
4 25 (37.88%) SAS
5 24 (36.36%) Digital Marketing
6 19 (28.79%) R
7 18 (27.27%) Business Intelligence
8 17 (25.76%) Degree
9 15 (22.73%) CRM
10 14 (21.21%) Finance
10 14 (21.21%) Data Analysis
10 14 (21.21%) Marketing Strategy
10 14 (21.21%) Tableau
11 13 (19.70%) Retail
12 12 (18.18%) Advertising
12 12 (18.18%) SPSS
12 12 (18.18%) E-Commerce
12 12 (18.18%) Actionable Insight
13 11 (16.67%) SEO
13 11 (16.67%) Agile Software Development
13 11 (16.67%) Microsoft
13 11 (16.67%) B2B
14 10 (15.15%) MS Excel
14 10 (15.15%) Social Media
15 9 (13.64%) Data Visualisation
15 9 (13.64%) Adobe Analytics
15 9 (13.64%) Visualisation
15 9 (13.64%) Customer Insight
15 9 (13.64%) Statistics

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (37.88%) SAS
2 2 (3.03%) Apache Spark
Applications
1 12 (18.18%) SPSS
2 10 (15.15%) MS Excel
3 9 (13.64%) MS Office
4 7 (10.61%) MS PowerPoint
Business Applications
1 4 (6.06%) WebTrends
2 2 (3.03%) SAP Oil and Gas
3 1 (1.52%) Data Workbench
3 1 (1.52%) FastStats
Cloud Services
1 9 (13.64%) Adobe Analytics
2 8 (12.12%) Google Analytics
3 2 (3.03%) Amazon AWS
3 2 (3.03%) Amazon EC2
3 2 (3.03%) Amazon EMR
4 1 (1.52%) Responsys
4 1 (1.52%) SaaS
Communications & Networking
1 4 (6.06%) SMS
Database & Business Intelligence
1 7 (10.61%) Big Data
2 6 (9.09%) Power BI
3 5 (7.58%) Hadoop
4 4 (6.06%) Relational Database
4 4 (6.06%) SQL Server
5 3 (4.55%) MongoDB
5 3 (4.55%) QlikView
6 2 (3.03%) Amazon Redshift
6 2 (3.03%) Base SAS
6 2 (3.03%) BusinessObjects
6 2 (3.03%) BusinessObjects Business Intelligence
6 2 (3.03%) Looker
6 2 (3.03%) Lumira
7 1 (1.52%) Data Mining
7 1 (1.52%) Data Warehouse
7 1 (1.52%) SAS EBI
7 1 (1.52%) SAS Enterprise Guide
7 1 (1.52%) Spotfire
7 1 (1.52%) SQL Server Integration Services
7 1 (1.52%) SQL Server Reporting Services
General
1 66 (100.00%) Marketing
2 14 (21.21%) Finance
3 13 (19.70%) Retail
4 12 (18.18%) Advertising
5 5 (7.58%) Law
6 3 (4.55%) Banking
7 2 (3.03%) Electronics
7 2 (3.03%) Games
7 2 (3.03%) Manufacturing
7 2 (3.03%) Publishing
7 2 (3.03%) Telecoms
8 1 (1.52%) Brand Awareness
8 1 (1.52%) Pharmaceutical
8 1 (1.52%) Retail Banking
Job Titles
1 23 (34.85%) Analyst
2 13 (19.70%) Senior Analyst
3 12 (18.18%) Marketing Manager
4 10 (15.15%) Marketing Analyst
5 9 (13.64%) Analytics Manager
6 7 (10.61%) Insight Analyst
6 7 (10.61%) Senior Marketing Analyst
7 6 (9.09%) Data Scientist
7 6 (9.09%) Marketing Insight Analyst
7 6 (9.09%) Senior Insight Analyst
8 5 (7.58%) Data Analyst
8 5 (7.58%) Senior Manager
8 5 (7.58%) Senior Marketing Manager
9 4 (6.06%) CRM Manager
9 4 (6.06%) Developer
9 4 (6.06%) Marketing Director
9 4 (6.06%) Marketing Specialist
9 4 (6.06%) SAS Analyst
9 4 (6.06%) Senior Data Warehouse Specialist
9 4 (6.06%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (4.55%) .NET
1 3 (4.55%) AngularJS
1 3 (4.55%) ASP.NET Web API
1 3 (4.55%) HTML
1 3 (4.55%) Node.js
2 2 (3.03%) CSS
2 2 (3.03%) Natural Language Processing
2 2 (3.03%) SOAP
2 2 (3.03%) Web Services
2 2 (3.03%) XML
3 1 (1.52%) COM
Miscellaneous
1 31 (46.97%) Analytical Skills
2 10 (15.15%) Social Media
3 9 (13.64%) Statistics
3 9 (13.64%) Visualisation
4 7 (10.61%) Digital Media
4 7 (10.61%) Mathematics
5 5 (7.58%) Economics
6 4 (6.06%) Computer Science
6 4 (6.06%) FMCG
6 4 (6.06%) New Media
6 4 (6.06%) User Experience
7 3 (4.55%) Data Extraction
8 1 (1.52%) Data Structures
8 1 (1.52%) Enterprise Software
8 1 (1.52%) Foreign Exchange (FX)
Operating Systems
1 4 (6.06%) Unix
2 2 (3.03%) Android
2 2 (3.03%) Apple iOS
Processes & Methodologies
1 66 (100.00%) Analytics
2 24 (36.36%) Digital Marketing
3 18 (27.27%) Business Intelligence
4 15 (22.73%) CRM
5 14 (21.21%) Data Analysis
5 14 (21.21%) Marketing Strategy
6 12 (18.18%) Actionable Insight
6 12 (18.18%) E-Commerce
7 11 (16.67%) Agile Software Development
7 11 (16.67%) B2B
7 11 (16.67%) SEO
8 9 (13.64%) Customer Insight
8 9 (13.64%) Data Visualisation
8 9 (13.64%) Web Analytics
9 8 (12.12%) B2C
10 7 (10.61%) Pay per click
10 7 (10.61%) Performance Management
10 7 (10.61%) Product Marketing
10 7 (10.61%) Project Management
10 7 (10.61%) Statistical Analysis
Programming Languages
1 35 (53.03%) SQL
2 19 (28.79%) R
3 9 (13.64%) VBA
4 7 (10.61%) Python
5 4 (6.06%) C#
6 3 (4.55%) Java
6 3 (4.55%) Scala
7 2 (3.03%) Go
7 2 (3.03%) PL/SQL
8 1 (1.52%) C
8 1 (1.52%) MATLAB
8 1 (1.52%) Perl
8 1 (1.52%) T-SQL
Qualifications
1 17 (25.76%) Degree
2 5 (7.58%) MBA
3 4 (6.06%) PhD
Quality Assurance & Compliance
1 1 (1.52%) Actionable Recommendations
1 1 (1.52%) QA
Vendors
1 14 (21.21%) Tableau
2 11 (16.67%) Microsoft
3 9 (13.64%) Adobe
4 8 (12.12%) Google
5 6 (9.09%) MicroStrategy
6 4 (6.06%) SAP
7 3 (4.55%) Salesforce.com
7 3 (4.55%) Sun
8 2 (3.03%) Netezza
8 2 (3.03%) Omniture
8 2 (3.03%) Vertica
9 1 (1.52%) Facebook
9 1 (1.52%) Marketo
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Posted: 16 hours ago
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