The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 820 781 772
Rank change year-on-year
-39 -9
Permanent jobs citing Marketing Analytics 59 53 114
As % of all permanent IT jobs located in England 0.055% 0.054% 0.10%
As % of the Processes & Methodologies category 0.067% 0.066% 0.13%
Number of salaries quoted 45 49 97
Average salary £52,500 £37,500 £40,000
Average salary % change year-on-year
+40.00% -6.25%
90% offered a salary of more than £27,500 £23,000 £34,400
10% offered a salary of more than £76,500 £53,000 £65,000
UK excluding London average salary £35,000 £37,000 £37,500
% change year-on-year
-5.40% -1.33%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87621 79888 86640
As % of all permanent IT jobs located in England 82.09% 81.22% 79.26%
Number of salaries quoted 70650 66239 73920
Average salary £48,500 £47,500 £46,500
Average salary % change year-on-year
+2.10% +2.15%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 18 September 2014.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -33 30 £55,000 +46.66% 9
South East -3 20 £30,750 +11.81% 1
North West - 6 - -
South West -13 1 £55,000 +34.96%
East of England - 1 £62,500 -
East Midlands - 1 £37,500 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 18 September 2014, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 173 (100.00%) Marketing
1 173 (100.00%) Analytics
2 87 (50.29%) Degree
3 83 (47.98%) Digital Marketing
4 76 (43.93%) Analytical Skills
5 60 (34.68%) SQL
6 51 (29.48%) Google
7 49 (28.32%) SAS
7 49 (28.32%) JavaScript
8 47 (27.17%) Google Analytics
9 43 (24.86%) HTML
10 38 (21.97%) E-Commerce
11 37 (21.39%) SPSS
12 33 (19.08%) Finance
13 31 (17.92%) Online Marketing
14 30 (17.34%) Data Analysis
15 29 (16.76%) Social Media
15 29 (16.76%) Marketing Strategy
15 29 (16.76%) Statistics
16 27 (15.61%) Data Management
17 25 (14.45%) SEO
17 25 (14.45%) Predictive Modelling
18 24 (13.87%) Customer Segmentation
19 23 (13.29%) R
19 23 (13.29%) B2B
19 23 (13.29%) B2C
19 23 (13.29%) VBA
20 21 (12.14%) Facebook
20 21 (12.14%) Big Data
20 21 (12.14%) Mathematics

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 18 September 2014, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 49 (28.32%) SAS
2 12 (6.94%) CMS
3 8 (4.62%) Umbraco
4 6 (3.47%) Apache
5 2 (1.16%) Sitecore CMS
Applications
1 37 (21.39%) SPSS
2 14 (8.09%) MS Excel
3 10 (5.78%) MS PowerPoint
4 8 (4.62%) Photoshop
4 8 (4.62%) Adobe Illustrator
5 2 (1.16%) Spreadsheet
6 1 (0.58%) FastStats
Business Applications
1 47 (27.17%) Google Analytics
2 16 (9.25%) WebTrends
3 13 (7.51%) SiteCatalyst
4 5 (2.89%) SAP InfiniteInsight
Cloud Services
1 13 (7.51%) SaaS
Communications & Networking
1 5 (2.89%) Internet
2 2 (1.16%) HTTP
Database & Business Intelligence
1 21 (12.14%) Big Data
2 11 (6.36%) MySQL
3 9 (5.20%) SQL Server
4 8 (4.62%) Data Mining
4 8 (4.62%) Data Warehouse
5 7 (4.05%) Crystal Reports
6 4 (2.31%) Hadoop
6 4 (2.31%) Apache Hive
6 4 (2.31%) NoSQL
6 4 (2.31%) Spotfire
7 3 (1.73%) SQL Server 2008
7 3 (1.73%) Relational Database
8 2 (1.16%) Oracle BI EE
8 2 (1.16%) SQL Server Integration Services
9 1 (0.58%) SQL Server Reporting Services
9 1 (0.58%) Snowflake Schema
9 1 (0.58%) Base SAS
9 1 (0.58%) SQL Server 2012
Development Applications
1 4 (2.31%) Hudson
2 1 (0.58%) Git (software)
General
1 173 (100.00%) Marketing
2 33 (19.08%) Finance
3 19 (10.98%) Banking
4 14 (8.09%) Advertising
5 13 (7.51%) Telecoms
6 12 (6.94%) Retail
7 8 (4.62%) Publishing
8 7 (4.05%) Back Office
9 4 (2.31%) Financial Institution
10 3 (1.73%) Retail Banking
10 3 (1.73%) iGaming
11 2 (1.16%) Legal
12 1 (0.58%) Games
Job Titles
1 58 (33.53%) Analyst
2 37 (21.39%) Consultant
3 27 (15.61%) Developer
4 14 (8.09%) Marketing Consultant
4 14 (8.09%) Web Analyst
5 12 (6.94%) Technical Analyst
6 10 (5.78%) Account Manager
7 9 (5.20%) PHP Developer
7 9 (5.20%) Data Analyst
7 9 (5.20%) Senior Manager
8 8 (4.62%) Designer
8 8 (4.62%) Web Developer
8 8 (4.62%) Web Designer
9 7 (4.05%) Senior Analyst
9 7 (4.05%) Marketing Analyst
10 6 (3.47%) Client Account Manager
10 6 (3.47%) Software Developer
11 5 (2.89%) MI Analyst
11 5 (2.89%) Business Analyst
11 5 (2.89%) Insight Analyst
Libraries, Frameworks & Software Standards
1 43 (24.86%) HTML
2 18 (10.40%) CSS
3 12 (6.94%) HTML5
3 12 (6.94%) jQuery
3 12 (6.94%) .NET
4 8 (4.62%) ASP.NET
5 3 (1.73%) LAMP
5 3 (1.73%) Web Services
5 3 (1.73%) CodeIgniter
6 2 (1.16%) Android SDK
6 2 (1.16%) REST
6 2 (1.16%) RESTful
6 2 (1.16%) XML
6 2 (1.16%) Spring
7 1 (0.58%) Ajax
7 1 (0.58%) J2EE
7 1 (0.58%) SOAP
7 1 (0.58%) WSDL
7 1 (0.58%) GWT
7 1 (0.58%) Symfony
Miscellaneous
1 76 (43.93%) Analytical Skills
2 29 (16.76%) Social Media
2 29 (16.76%) Statistics
3 21 (12.14%) Mathematics
4 18 (10.40%) Economics
5 15 (8.67%) Computer Science
6 12 (6.94%) Digital Media
6 12 (6.94%) Visualisation
6 12 (6.94%) Neural Network
7 7 (4.05%) Blog
8 5 (2.89%) Mobile App
9 4 (2.31%) Enterprise Software
10 3 (1.73%) Fixed Income
10 3 (1.73%) Derivative
11 2 (1.16%) Life Science
11 2 (1.16%) Credit Risk
11 2 (1.16%) User Experience
12 1 (0.58%) N-Tier
12 1 (0.58%) Copywriting
12 1 (0.58%) Contract for Difference
Operating Systems
1 8 (4.62%) Linux
2 4 (2.31%) UNIX
3 2 (1.16%) Android
Processes & Methodologies
1 173 (100.00%) Analytics
2 83 (47.98%) Digital Marketing
3 38 (21.97%) E-Commerce
4 31 (17.92%) Online Marketing
5 30 (17.34%) Data Analysis
6 29 (16.76%) Marketing Strategy
7 27 (15.61%) Data Management
8 25 (14.45%) SEO
8 25 (14.45%) Predictive Modelling
9 24 (13.87%) Customer Segmentation
10 23 (13.29%) B2B
10 23 (13.29%) B2C
11 20 (11.56%) CRM
12 19 (10.98%) Web Analytics
13 16 (9.25%) Project Management
13 16 (9.25%) Statistical Analysis
13 16 (9.25%) Pay per click
14 15 (8.67%) Business Intelligence
15 14 (8.09%) Multivariate Analysis
15 14 (8.09%) Database Marketing
Programming Languages
1 60 (34.68%) SQL
2 49 (28.32%) JavaScript
3 23 (13.29%) R
3 23 (13.29%) VBA
4 12 (6.94%) MATLAB
5 11 (6.36%) PHP
6 4 (2.31%) C#
6 4 (2.31%) Java
7 3 (1.73%) T-SQL
8 1 (0.58%) Perl
8 1 (0.58%) Python
8 1 (0.58%) Shell Script
8 1 (0.58%) PHP5
Qualifications
1 87 (50.29%) Degree
2 4 (2.31%) MBA
3 1 (0.58%) PhD
Quality Assurance & Compliance
1 1 (0.58%) Data Quality
Vendors
1 51 (29.48%) Google
2 21 (12.14%) Facebook
3 12 (6.94%) Twitter
3 12 (6.94%) Omniture
4 10 (5.78%) Sitecore
5 9 (5.20%) Coremetrics
5 9 (5.20%) Business Objects
6 5 (2.89%) Adobe
6 5 (2.89%) Tableau
7 2 (1.16%) ExactTarget
7 2 (1.16%) Marketo
7 2 (1.16%) comScore
7 2 (1.16%) Eloqua
7 2 (1.16%) Salesforce.com
7 2 (1.16%) Microsoft
7 2 (1.16%) Oracle
8 1 (0.58%) Ab Initio
8 1 (0.58%) SAP
8 1 (0.58%) Informatica
8 1 (0.58%) Zend
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Salary: £50000.00 per annum + benefits
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Posted: Yesterday
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Salary: £50000 to £60000 per annum - Bonus + Bens Package
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