The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 811 801 788
Rank change year-on-year
-10 -13
Permanent jobs citing Marketing Analytics 77 52 101
As % of all permanent IT jobs located in England 0.071% 0.052% 0.092%
As % of the Processes & Methodologies category 0.088% 0.066% 0.12%
Number of salaries quoted 64 47 83
Average salary £47,500 £39,000 £40,000
Average salary % change year-on-year
+21.79% -2.50%
90% offered a salary of more than £27,500 £26,600 £32,100
10% offered a salary of more than £75,000 £53,500 £59,500
UK excluding London average salary £35,000 £39,000 £36,250
% change year-on-year
-10.25% +7.58%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87806 79197 86082
As % of all permanent IT jobs located in England 80.80% 79.57% 78.05%
Number of salaries quoted 70655 65397 73602
Average salary £48,500 £47,500 £47,000
Average salary % change year-on-year
+2.10% +1.06%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 29 August 2014.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 42 £51,500 +22.61% 6
South East -6 20 £27,500 -37.46% 2
North West - 8 £35,000 -
East of England - 3 £35,000 -
South West -18 2 £46,250 +18.58%
East Midlands - 2 £46,250 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 29 August 2014, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 163 (100.00%) Marketing
1 163 (100.00%) Analytics
2 86 (52.76%) Degree
3 73 (44.79%) Digital Marketing
4 57 (34.97%) SQL
5 48 (29.45%) SAS
5 48 (29.45%) Google
6 46 (28.22%) Google Analytics
7 45 (27.61%) JavaScript
8 41 (25.15%) HTML
9 36 (22.09%) E-Commerce
9 36 (22.09%) SPSS
10 31 (19.02%) Data Analysis
11 30 (18.40%) Finance
12 29 (17.79%) Marketing Strategy
13 28 (17.18%) Statistics
14 27 (16.56%) Social Media
14 27 (16.56%) Data Management
15 25 (15.34%) Predictive Modelling
15 25 (15.34%) Online Marketing
16 24 (14.72%) Customer Segmentation
17 23 (14.11%) R
17 23 (14.11%) B2B
17 23 (14.11%) B2C
18 22 (13.50%) VBA
18 22 (13.50%) SEO
19 21 (12.88%) Facebook
20 20 (12.27%) Mathematics
21 18 (11.04%) Banking
21 18 (11.04%) Web Analytics

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 29 August 2014, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 48 (29.45%) SAS
2 10 (6.13%) CMS
3 8 (4.91%) Umbraco
4 6 (3.68%) Apache
5 2 (1.23%) Sitecore CMS
Applications
1 36 (22.09%) SPSS
2 14 (8.59%) MS Excel
3 10 (6.13%) MS PowerPoint
4 8 (4.91%) Photoshop
4 8 (4.91%) Adobe Illustrator
5 2 (1.23%) Spreadsheet
6 1 (0.61%) FastStats
Business Applications
1 46 (28.22%) Google Analytics
2 16 (9.82%) WebTrends
3 13 (7.98%) SiteCatalyst
4 5 (3.07%) SAP InfiniteInsight
Cloud Services
1 8 (4.91%) SaaS
Communications & Networking
1 2 (1.23%) HTTP
1 2 (1.23%) Internet
Database & Business Intelligence
1 17 (10.43%) Big Data
2 11 (6.75%) MySQL
3 8 (4.91%) Data Warehouse
3 8 (4.91%) Data Mining
4 7 (4.29%) Crystal Reports
5 6 (3.68%) SQL Server
6 4 (2.45%) Hadoop
6 4 (2.45%) Apache Hive
6 4 (2.45%) NoSQL
6 4 (2.45%) Spotfire
7 3 (1.84%) SQL Server 2008
7 3 (1.84%) Relational Database
8 2 (1.23%) Oracle BI EE
8 2 (1.23%) SQL Server Integration Services
9 1 (0.61%) Snowflake Schema
9 1 (0.61%) SQL Server Reporting Services
9 1 (0.61%) SAS Enterprise Miner
9 1 (0.61%) SQL Server 2012
Development Applications
1 4 (2.45%) Hudson
2 1 (0.61%) Git (software)
General
1 163 (100.00%) Marketing
2 30 (18.40%) Finance
3 18 (11.04%) Banking
4 13 (7.98%) Advertising
5 12 (7.36%) Retail
5 12 (7.36%) Telecoms
6 8 (4.91%) Publishing
7 5 (3.07%) Back Office
8 4 (2.45%) Financial Institution
9 3 (1.84%) Retail Banking
9 3 (1.84%) iGaming
10 2 (1.23%) Legal
Job Titles
1 57 (34.97%) Analyst
2 35 (21.47%) Consultant
3 25 (15.34%) Developer
4 14 (8.59%) Web Analyst
5 13 (7.98%) Marketing Consultant
6 12 (7.36%) Technical Analyst
7 10 (6.13%) Data Analyst
8 9 (5.52%) PHP Developer
8 9 (5.52%) Senior Manager
9 8 (4.91%) Web Developer
9 8 (4.91%) Web Designer
9 8 (4.91%) Designer
10 7 (4.29%) Account Manager
11 6 (3.68%) Senior Analyst
11 6 (3.68%) Marketing Analyst
12 5 (3.07%) MI Analyst
12 5 (3.07%) Client Account Manager
13 4 (2.45%) Data Consultant
13 4 (2.45%) Insight Analyst
13 4 (2.45%) Front-End Developer
Libraries, Frameworks & Software Standards
1 41 (25.15%) HTML
2 16 (9.82%) CSS
3 12 (7.36%) jQuery
4 10 (6.13%) .NET
4 10 (6.13%) HTML5
5 8 (4.91%) ASP.NET
6 3 (1.84%) Web Services
6 3 (1.84%) CodeIgniter
6 3 (1.84%) LAMP
7 2 (1.23%) Spring
7 2 (1.23%) XML
7 2 (1.23%) REST
7 2 (1.23%) Android SDK
7 2 (1.23%) RESTful
8 1 (0.61%) CSS3
8 1 (0.61%) Regular Expression
8 1 (0.61%) Backbone.js
8 1 (0.61%) WSDL
8 1 (0.61%) GWT
8 1 (0.61%) Ajax
Miscellaneous
1 28 (17.18%) Statistics
2 27 (16.56%) Social Media
3 20 (12.27%) Mathematics
4 17 (10.43%) Economics
5 15 (9.20%) Computer Science
6 12 (7.36%) Digital Media
6 12 (7.36%) Neural Network
6 12 (7.36%) Visualisation
7 7 (4.29%) Blog
8 5 (3.07%) Mobile App
9 3 (1.84%) Fixed Income
9 3 (1.84%) Derivative
10 2 (1.23%) Enterprise Software
10 2 (1.23%) Life Science
10 2 (1.23%) Credit Risk
11 1 (0.61%) Copywriting
11 1 (0.61%) Contract for Difference
11 1 (0.61%) Spread Betting
11 1 (0.61%) N-Tier
11 1 (0.61%) PMI
Operating Systems
1 8 (4.91%) Linux
2 4 (2.45%) UNIX
3 2 (1.23%) Android
Processes & Methodologies
1 163 (100.00%) Analytics
2 73 (44.79%) Digital Marketing
3 36 (22.09%) E-Commerce
4 31 (19.02%) Data Analysis
5 29 (17.79%) Marketing Strategy
6 27 (16.56%) Data Management
7 25 (15.34%) Online Marketing
7 25 (15.34%) Predictive Modelling
8 24 (14.72%) Customer Segmentation
9 23 (14.11%) B2B
9 23 (14.11%) B2C
10 22 (13.50%) SEO
11 18 (11.04%) CRM
11 18 (11.04%) Web Analytics
12 16 (9.82%) Statistical Analysis
13 14 (8.59%) Multivariate Testing
13 14 (8.59%) Cluster Analysis
13 14 (8.59%) Multivariate Analysis
13 14 (8.59%) Database Marketing
13 14 (8.59%) Statistical Modelling
Programming Languages
1 57 (34.97%) SQL
2 45 (27.61%) JavaScript
3 23 (14.11%) R
4 22 (13.50%) VBA
5 12 (7.36%) MATLAB
6 11 (6.75%) PHP
7 4 (2.45%) Java
8 3 (1.84%) T-SQL
9 2 (1.23%) C#
10 1 (0.61%) Perl
10 1 (0.61%) Python
10 1 (0.61%) Shell Script
10 1 (0.61%) PHP5
Qualifications
1 86 (52.76%) Degree
2 4 (2.45%) MBA
3 1 (0.61%) PhD
3 1 (0.61%) PMI Certification
Quality Assurance & Compliance
1 1 (0.61%) SLA
1 1 (0.61%) Data Quality
Vendors
1 48 (29.45%) Google
2 21 (12.88%) Facebook
3 12 (7.36%) Twitter
3 12 (7.36%) Omniture
4 10 (6.13%) Sitecore
5 9 (5.52%) Coremetrics
5 9 (5.52%) Business Objects
6 5 (3.07%) Adobe
6 5 (3.07%) Tableau
7 2 (1.23%) Eloqua
7 2 (1.23%) Marketo
7 2 (1.23%) ExactTarget
7 2 (1.23%) Salesforce.com
7 2 (1.23%) Oracle
7 2 (1.23%) Microsoft
7 2 (1.23%) comScore
8 1 (0.61%) SmartFocus
8 1 (0.61%) Maxymiser
8 1 (0.61%) DataFlux
8 1 (0.61%) Zend
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