The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 840 854 865
Rank change year-on-year
+14 +11
Permanent jobs citing Marketing Analytics 53 87 96
As % of all permanent IT jobs located in England 0.058% 0.084% 0.088%
As % of the Processes & Methodologies category 0.066% 0.097% 0.10%
Number of salaries quoted 47 70 82
Median salary £50,000 £45,000 £46,250
Median salary % change year-on-year
+11.11% -2.70%
90% offered a salary of more than £39,000 £35,000 £27,500
10% offered a salary of more than £77,000 £91,000 £74,250
UK excluding London median salary £50,000 £37,500 £35,000
% change year-on-year
+33.33% +7.14%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
80658 89775 92908
As % of all permanent IT jobs located in England 87.84% 87.08% 85.49%
Number of salaries quoted 68197 74243 75612
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £74,000 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 23 July 2016.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +37 47 £47,500 -13.63% 5
South East +2 4 £50,000 +42.85% 1
North West - 2 £90,000 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 23 July 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 119 (100.00%) Marketing
1 119 (100.00%) Analytics
2 62 (52.10%) SQL
3 48 (40.34%) Analytical Skills
4 42 (35.29%) SAS
5 38 (31.93%) Business Intelligence
5 38 (31.93%) Finance
6 33 (27.73%) Data Analytics
7 31 (26.05%) CRM
8 30 (25.21%) Degree
9 29 (24.37%) Advertising
10 26 (21.85%) Retail
11 25 (21.01%) Mathematics
11 25 (21.01%) E-Commerce
11 25 (21.01%) Social Media
12 23 (19.33%) Digital Marketing
13 20 (16.81%) Predictive Modelling
14 19 (15.97%) SEO
15 18 (15.13%) Telecoms
16 17 (14.29%) Data Management
16 17 (14.29%) Statistics
16 17 (14.29%) Open Source
16 17 (14.29%) Big Data
16 17 (14.29%) Actionable Insight
17 16 (13.45%) Econometrics
17 16 (13.45%) Agile Software Development
17 16 (13.45%) SQL Server
18 15 (12.61%) Project Management
18 15 (12.61%) Mobile App
19 14 (11.76%) SQL Server Reporting Services

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (35.29%) SAS
2 3 (2.52%) Apache Spark
3 1 (0.84%) Apache
3 1 (0.84%) Apache Pig
3 1 (0.84%) CMS
3 1 (0.84%) Confluence
3 1 (0.84%) IIS
3 1 (0.84%) NetWeaver
3 1 (0.84%) nginx
3 1 (0.84%) Sitecore CMS
Applications
1 11 (9.24%) MS Excel
1 11 (9.24%) SPSS
2 3 (2.52%) MS PowerPoint
3 2 (1.68%) EViews
4 1 (0.84%) MS Office
4 1 (0.84%) MS Project
4 1 (0.84%) MS Visio
4 1 (0.84%) Spreadsheet
4 1 (0.84%) Stata
Business Applications
1 5 (4.20%) SAP Oil and Gas
2 3 (2.52%) Eloqua
2 3 (2.52%) WebTrends
3 1 (0.84%) FastStats
Cloud Services
1 9 (7.56%) Google Analytics
2 7 (5.88%) Microsoft Azure
3 5 (4.20%) SaaS
4 4 (3.36%) Adobe Analytics
5 2 (1.68%) Amazon AWS
5 2 (1.68%) Google Tag Manager
6 1 (0.84%) Amazon EMR
6 1 (0.84%) Amazon S3
6 1 (0.84%) BlueKai
6 1 (0.84%) Office 365
Communications & Networking
1 11 (9.24%) Internet
2 10 (8.40%) SMS
3 7 (5.88%) ATM
4 1 (0.84%) VPN
Database & Business Intelligence
1 17 (14.29%) Big Data
2 16 (13.45%) SQL Server
3 14 (11.76%) SQL Server Reporting Services
4 13 (10.92%) Data Mining
4 13 (10.92%) Relational Database
5 12 (10.08%) SQL Server Analysis Services
5 12 (10.08%) SQL Server Integration Services
6 10 (8.40%) OLAP
7 9 (7.56%) Hadoop
8 8 (6.72%) OLTP
9 7 (5.88%) PostgreSQL
9 7 (5.88%) RDBMS
10 6 (5.04%) Data Warehouse
10 6 (5.04%) QlikView
11 5 (4.20%) Base SAS
12 3 (2.52%) BusinessObjects
12 3 (2.52%) SAS Enterprise Guide
13 2 (1.68%) Amazon Redshift
13 2 (1.68%) Enterprise Data Warehouse
13 2 (1.68%) Power BI
Development Applications
1 8 (6.72%) Git (software)
2 7 (5.88%) Gradle
2 7 (5.88%) Maven
3 2 (1.68%) Visual Website Optimizer
4 1 (0.84%) Firebug
4 1 (0.84%) JIRA
4 1 (0.84%) Selenium
4 1 (0.84%) Team Foundation Server
General
1 119 (100.00%) Marketing
2 38 (31.93%) Finance
3 29 (24.37%) Advertising
4 26 (21.85%) Retail
5 18 (15.13%) Telecoms
6 11 (9.24%) Games
7 5 (4.20%) Electronics
7 5 (4.20%) Manufacturing
8 4 (3.36%) French Language
8 4 (3.36%) German Language
8 4 (3.36%) Italian Language
8 4 (3.36%) Spanish Language
9 2 (1.68%) Banking
9 2 (1.68%) Financial Institution
10 1 (0.84%) Pharmaceutical
Job Titles
1 36 (30.25%) Analyst
2 18 (15.13%) Developer
2 18 (15.13%) Marketing Manager
3 15 (12.61%) Insight Analyst
4 13 (10.92%) Analytics Manager
5 11 (9.24%) Campaign Analyst
5 11 (9.24%) Consultant
5 11 (9.24%) CRM Manager
6 10 (8.40%) Campaign Manager
7 9 (7.56%) Database Developer
7 9 (7.56%) Senior Database Developer
7 9 (7.56%) Senior Developer
7 9 (7.56%) SSAS Developer
7 9 (7.56%) SSIS Developer
7 9 (7.56%) SSRS Developer
8 8 (6.72%) Java Developer
8 8 (6.72%) Marketing Consultant
8 8 (6.72%) SQL Analyst
9 7 (5.88%) Marketing Database Developer
9 7 (5.88%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 12 (10.08%) HTML
2 9 (7.56%) .NET
2 9 (7.56%) MDX
3 7 (5.88%) ActiveMQ
3 7 (5.88%) Hibernate
3 7 (5.88%) J2EE
3 7 (5.88%) JPA
3 7 (5.88%) Spring
3 7 (5.88%) Spring Integration
4 6 (5.04%) CSS
4 6 (5.04%) XML
5 5 (4.20%) Natural Language Processing
5 5 (4.20%) SOAP
6 3 (2.52%) jQuery
6 3 (2.52%) Node.js
7 2 (1.68%) AngularJS
8 1 (0.84%) D3.js
8 1 (0.84%) KnockoutJS
8 1 (0.84%) Play Framework
8 1 (0.84%) Sass
Miscellaneous
1 48 (40.34%) Analytical Skills
2 25 (21.01%) Mathematics
2 25 (21.01%) Social Media
3 17 (14.29%) Statistics
4 15 (12.61%) Mobile App
5 11 (9.24%) Online Games
6 8 (6.72%) Economics
7 7 (5.88%) Visualisation
8 5 (4.20%) Computer Science
8 5 (4.20%) Credit Risk
8 5 (4.20%) FMCG
9 4 (3.36%) Applied Mathematics
9 4 (3.36%) Digital Media
9 4 (3.36%) Psychology
10 3 (2.52%) Blog
11 2 (1.68%) Copywriting
11 2 (1.68%) Data Structures
11 2 (1.68%) Management Information System
12 1 (0.84%) Algorithms
12 1 (0.84%) User Experience
Operating Systems
1 5 (4.20%) Android
1 5 (4.20%) Apple iOS
1 5 (4.20%) Unix
2 2 (1.68%) CentOS
2 2 (1.68%) Linux
3 1 (0.84%) Red Hat Enterprise Linux
3 1 (0.84%) Windows
3 1 (0.84%) Windows Server
3 1 (0.84%) Windows Server 2008
3 1 (0.84%) Windows Server 2012
Processes & Methodologies
1 119 (100.00%) Analytics
2 38 (31.93%) Business Intelligence
3 33 (27.73%) Data Analytics
4 31 (26.05%) CRM
5 25 (21.01%) E-Commerce
6 23 (19.33%) Digital Marketing
7 20 (16.81%) Predictive Modelling
8 19 (15.97%) SEO
9 17 (14.29%) Actionable Insight
9 17 (14.29%) Data Management
9 17 (14.29%) Open Source
10 16 (13.45%) Agile Software Development
10 16 (13.45%) Econometrics
11 15 (12.61%) Project Management
12 11 (9.24%) Campaign Management
12 11 (9.24%) ETL
12 11 (9.24%) Programme Management
13 10 (8.40%) Marketing Strategy
14 9 (7.56%) Statistical Modelling
14 9 (7.56%) TDD
Programming Languages
1 62 (52.10%) SQL
2 13 (10.92%) Python
3 10 (8.40%) R
4 9 (7.56%) C#
4 9 (7.56%) Java
5 8 (6.72%) JavaScript
6 5 (4.20%) PL/SQL
7 4 (3.36%) PHP
7 4 (3.36%) VB
8 3 (2.52%) T-SQL
9 2 (1.68%) MATLAB
9 2 (1.68%) Ruby
9 2 (1.68%) Scala
9 2 (1.68%) TypeScript
10 1 (0.84%) Bash Shell
10 1 (0.84%) Perl
10 1 (0.84%) VBA
Qualifications
1 30 (25.21%) Degree
2 4 (3.36%) MBA
3 2 (1.68%) PhD
Quality Assurance & Compliance
1 5 (4.20%) QA
2 1 (0.84%) Data Quality
2 1 (0.84%) PMBOK
2 1 (0.84%) SLA
System Software
1 7 (5.88%) Docker
1 7 (5.88%) HDFS
Systems Management
1 1 (0.84%) HAProxy
1 1 (0.84%) Microsoft Clustering
1 1 (0.84%) Nagios
1 1 (0.84%) Puppet
Vendors
1 12 (10.08%) Microsoft
2 10 (8.40%) Google
2 10 (8.40%) Salesforce.com
3 9 (7.56%) Adobe
3 9 (7.56%) Facebook
3 9 (7.56%) Tableau
4 6 (5.04%) Oracle
4 6 (5.04%) SAP
5 4 (3.36%) Alteryx
6 3 (2.52%) Omniture
7 2 (1.68%) Optimizely
7 2 (1.68%) Salesforce Marketing Cloud
7 2 (1.68%) Tealium
8 1 (0.84%) Cognos
8 1 (0.84%) Red Hat
8 1 (0.84%) Sitecore
8 1 (0.84%) Twitter
8 1 (0.84%) VMware
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