The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 850 875 897
Rank change year-on-year
+25 +22
Permanent jobs citing Marketing Analytics 28 61 59
As % of all permanent IT jobs located in England 0.031% 0.060% 0.055%
As % of the Processes & Methodologies category 0.035% 0.068% 0.065%
Number of salaries quoted 25 49 47
Median salary £50,000 £47,500 £50,000
Median salary % change year-on-year
+5.26% -5.00%
90% offered a salary of more than £37,500 £35,000 £27,100
10% offered a salary of more than £59,000 £79,000 £73,500
UK excluding London median salary £50,000 £37,500 £33,750
% change year-on-year
+33.33% +11.11%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
79080 89101 91294
As % of all permanent IT jobs located in England 88.26% 87.44% 85.38%
Number of salaries quoted 66390 74452 73759
Median salary £50,500 £50,000 £49,000
Median salary % change year-on-year
+1.00% +2.04%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £80,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 30 September 2016.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +23 14 £48,750 -2.50%
South East +26 8 £50,000 +33.33% 1
North West - 2 £29,000 -
East of England - 2 £38,000 - 1
Yorkshire +32 1 £85,000 +61.90%
East Midlands +22 1 £42,000 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 30 September 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 84 (100.00%) Marketing
1 84 (100.00%) Analytics
2 51 (60.71%) SQL
3 46 (54.76%) Analytical Skills
4 35 (41.67%) SAS
5 28 (33.33%) CRM
6 27 (32.14%) Degree
6 27 (32.14%) Data Analytics
7 26 (30.95%) Business Intelligence
8 24 (28.57%) Finance
9 20 (23.81%) Retail
10 18 (21.43%) Digital Marketing
10 18 (21.43%) Actionable Insight
11 17 (20.24%) Predictive Modelling
11 17 (20.24%) Mathematics
12 16 (19.05%) E-Commerce
13 15 (17.86%) Project Management
13 15 (17.86%) Social Media
14 14 (16.67%) Statistics
14 14 (16.67%) Data Management
15 13 (15.48%) Econometrics
15 13 (15.48%) Data Mining
15 13 (15.48%) Marketing Strategy
16 12 (14.29%) HTML
17 11 (13.10%) Telecoms
17 11 (13.10%) SMS
17 11 (13.10%) Advertising
17 11 (13.10%) Statistical Modelling
17 11 (13.10%) R
18 10 (11.90%) Games

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (41.67%) SAS
2 3 (3.57%) Apache Spark
3 1 (1.19%) Apache Pig
Applications
1 9 (10.71%) SPSS
2 2 (2.38%) MS Excel
2 2 (2.38%) MS PowerPoint
3 1 (1.19%) EViews
3 1 (1.19%) MS Office
3 1 (1.19%) Stata
Business Applications
1 2 (2.38%) Eloqua
1 2 (2.38%) SAP Oil and Gas
1 2 (2.38%) WebTrends
2 1 (1.19%) Data Workbench
2 1 (1.19%) FastStats
Cloud Services
1 6 (7.14%) Google Analytics
2 4 (4.76%) Adobe Analytics
2 4 (4.76%) SaaS
3 3 (3.57%) Amazon AWS
4 2 (2.38%) Amazon EC2
4 2 (2.38%) Amazon EMR
4 2 (2.38%) Google Tag Manager
5 1 (1.19%) BlueKai
Communications & Networking
1 11 (13.10%) SMS
2 8 (9.52%) Internet
3 5 (5.95%) ATM
Database & Business Intelligence
1 13 (15.48%) Data Mining
2 9 (10.71%) Big Data
3 5 (5.95%) Relational Database
3 5 (5.95%) SQL Server
4 4 (4.76%) Base SAS
4 4 (4.76%) MongoDB
4 4 (4.76%) QlikView
4 4 (4.76%) SAS Enterprise Guide
5 3 (3.57%) Amazon Redshift
5 3 (3.57%) Data Warehouse
5 3 (3.57%) Hadoop
6 2 (2.38%) BusinessObjects
6 2 (2.38%) Enterprise Data Warehouse
6 2 (2.38%) Looker
6 2 (2.38%) Mixpanel
6 2 (2.38%) Power BI
7 1 (1.19%) Apache Cassandra
7 1 (1.19%) Apache Hive
7 1 (1.19%) Crystal Reports
7 1 (1.19%) SQL Server Analysis Services
Development Applications
1 2 (2.38%) Visual Website Optimizer
General
1 84 (100.00%) Marketing
2 24 (28.57%) Finance
3 20 (23.81%) Retail
4 11 (13.10%) Advertising
4 11 (13.10%) Telecoms
5 10 (11.90%) Games
6 4 (4.76%) French Language
6 4 (4.76%) German Language
6 4 (4.76%) Italian Language
6 4 (4.76%) Spanish Language
7 3 (3.57%) Banking
7 3 (3.57%) Law
8 2 (2.38%) Electronics
8 2 (2.38%) Manufacturing
8 2 (2.38%) Pharmaceutical
9 1 (1.19%) Retail Banking
Job Titles
1 29 (34.52%) Analyst
2 17 (20.24%) Marketing Manager
3 13 (15.48%) Analytics Manager
4 11 (13.10%) CRM Manager
5 10 (11.90%) Senior Manager
5 10 (11.90%) Senior Marketing Manager
6 9 (10.71%) Insight Analyst
7 8 (9.52%) Data Analyst
8 7 (8.33%) Campaign Analyst
8 7 (8.33%) Campaign Manager
9 6 (7.14%) Consultant
9 6 (7.14%) SQL Analyst
10 5 (5.95%) Developer
10 5 (5.95%) Marketing Analytics Manager
11 4 (4.76%) Analytics Consultant
11 4 (4.76%) E-Commerce Project Manager
11 4 (4.76%) Project Manager
11 4 (4.76%) Risk Manager
11 4 (4.76%) Senior Analyst
11 4 (4.76%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 12 (14.29%) HTML
2 6 (7.14%) Node.js
3 5 (5.95%) AngularJS
3 5 (5.95%) CSS
3 5 (5.95%) Natural Language Processing
3 5 (5.95%) SOAP
3 5 (5.95%) XML
4 3 (3.57%) .NET
4 3 (3.57%) ASP.NET Web API
5 2 (2.38%) jQuery
5 2 (2.38%) Web Services
6 1 (1.19%) COM
6 1 (1.19%) Pandas
6 1 (1.19%) Play Framework
6 1 (1.19%) React
6 1 (1.19%) Sass
Miscellaneous
1 46 (54.76%) Analytical Skills
2 17 (20.24%) Mathematics
3 15 (17.86%) Social Media
4 14 (16.67%) Statistics
5 9 (10.71%) Economics
6 8 (9.52%) Online Games
7 7 (8.33%) Visualisation
8 6 (7.14%) FMCG
9 5 (5.95%) Mobile App
10 4 (4.76%) Applied Mathematics
10 4 (4.76%) Computer Science
10 4 (4.76%) Psychology
11 3 (3.57%) Credit Risk
11 3 (3.57%) Data Structures
11 3 (3.57%) Digital Media
12 2 (2.38%) Data Extraction
12 2 (2.38%) Management Information System
13 1 (1.19%) Artificial Intelligence
13 1 (1.19%) Blog
13 1 (1.19%) Foreign Exchange (FX)
Operating Systems
1 7 (8.33%) Unix
2 5 (5.95%) Android
2 5 (5.95%) Apple iOS
Processes & Methodologies
1 84 (100.00%) Analytics
2 28 (33.33%) CRM
3 27 (32.14%) Data Analytics
4 26 (30.95%) Business Intelligence
5 18 (21.43%) Actionable Insight
5 18 (21.43%) Digital Marketing
6 17 (20.24%) Predictive Modelling
7 16 (19.05%) E-Commerce
8 15 (17.86%) Project Management
9 14 (16.67%) Data Management
10 13 (15.48%) Econometrics
10 13 (15.48%) Marketing Strategy
11 11 (13.10%) Statistical Modelling
12 9 (10.71%) B2B
13 7 (8.33%) Campaign Management
13 7 (8.33%) Programme Management
14 6 (7.14%) Agile Software Development
14 6 (7.14%) Data Analysis
14 6 (7.14%) Marketing Management
14 6 (7.14%) Stakeholder Management
Programming Languages
1 51 (60.71%) SQL
2 11 (13.10%) R
3 10 (11.90%) Python
4 5 (5.95%) JavaScript
4 5 (5.95%) PL/SQL
5 4 (4.76%) Java
5 4 (4.76%) Scala
5 4 (4.76%) VB
6 3 (3.57%) C#
7 2 (2.38%) Go
7 2 (2.38%) MATLAB
7 2 (2.38%) PHP
7 2 (2.38%) VBA
8 1 (1.19%) Ruby
8 1 (1.19%) T-SQL
8 1 (1.19%) TypeScript
Qualifications
1 27 (32.14%) Degree
2 6 (7.14%) MBA
3 3 (3.57%) PhD
Quality Assurance & Compliance
1 4 (4.76%) QA
Vendors
1 9 (10.71%) Tableau
2 8 (9.52%) Facebook
3 7 (8.33%) Adobe
3 7 (8.33%) Google
3 7 (8.33%) Salesforce.com
4 6 (7.14%) Oracle
5 5 (5.95%) Microsoft
6 2 (2.38%) Alteryx
6 2 (2.38%) MicroStrategy
6 2 (2.38%) Netezza
6 2 (2.38%) Omniture
6 2 (2.38%) Optimizely
6 2 (2.38%) SAP
6 2 (2.38%) Tealium
6 2 (2.38%) Vertica
7 1 (1.19%) Twitter
Luton, Bedfordshire
Montash
Salary: £55000 - £65000 per annum + bonus + benefits
Posted: Yesterday
Darlington
Computer Futures
Salary: competitive
Posted: 8 days ago
Berkshire
Lawrence Harvey
Salary: £60000.00 - £77000.00 per annum + benefits + bonus
Posted: 10 days ago