The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 851 779 840
Rank change year-on-year
-72 +61
Permanent jobs citing Marketing Analytics 51 84 48
As % of all permanent IT jobs located in England 0.045% 0.079% 0.041%
As % of the Processes & Methodologies category 0.055% 0.10% 0.053%
Number of salaries quoted 49 65 47
Average salary £42,500 £45,000 £45,000
Average salary % change year-on-year
-5.55% -
90% offered a salary of more than £26,000 £35,000 £34,000
10% offered a salary of more than £80,000 £77,500 £58,800
UK excluding London average salary £37,500 £40,000 £34,000
% change year-on-year
-6.25% +17.64%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
91946 83782 90912
As % of all permanent IT jobs located in England 80.43% 79.03% 76.78%
Number of salaries quoted 74575 69627 77761
Average salary £47,500 £46,000 £47,500
Average salary % change year-on-year
+3.26% -3.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Marketing Analytics
UK

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 16 April 2014.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -68 34 £45,000 -10.00% 11
North West -3 5 £27,000 -40.00% 2
Yorkshire -47 4 £43,750 +36.71% 2
South East -15 3 £30,000 -25.00% 3
South West -8 2 £60,000 +66.66% 2
West Midlands +3 1 £42,887 +22.53%
East Midlands -18 1 £37,500 +13.63%
East of England - 1 £55,000 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 16 April 2014, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 91 (100.00%) Marketing
1 91 (100.00%) Analytics
2 44 (48.35%) SQL
3 42 (46.15%) Degree
4 35 (38.46%) SAS
5 27 (29.67%) Finance
6 23 (25.27%) Data Analysis
6 23 (25.27%) Statistics
7 22 (24.18%) Web Analytics
8 20 (21.98%) Direct Marketing
9 19 (20.88%) SPSS
10 18 (19.78%) VBA
10 18 (19.78%) Digital Marketing
11 16 (17.58%) Data Modelling
12 14 (15.38%) CRM
12 14 (15.38%) Omniture
12 14 (15.38%) Retail
12 14 (15.38%) Predictive Modelling
13 13 (14.29%) Mathematics
14 12 (13.19%) Google
14 12 (13.19%) HTML
14 12 (13.19%) JavaScript
14 12 (13.19%) Statistical Modelling
14 12 (13.19%) Online Marketing
15 11 (12.09%) Social Media
15 11 (12.09%) Google Analytics
15 11 (12.09%) MS Excel
15 11 (12.09%) CHAID
15 11 (12.09%) Coremetrics
16 10 (10.99%) Database Marketing

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 16 April 2014, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 35 (38.46%) SAS
2 3 (3.30%) CMS
3 1 (1.10%) SharePoint 2013
3 1 (1.10%) SharePoint
Applications
1 19 (20.88%) SPSS
2 11 (12.09%) MS Excel
3 8 (8.79%) MS PowerPoint
4 1 (1.10%) EViews
4 1 (1.10%) Stata
Business Applications
1 11 (12.09%) Google Analytics
2 10 (10.99%) WebTrends
3 8 (8.79%) SiteCatalyst
4 1 (1.10%) Dynamics CRM
Cloud Services
1 10 (10.99%) SaaS
Communications & Networking
1 3 (3.30%) Internet
2 1 (1.10%) Intranet
Database & Business Intelligence
1 7 (7.69%) Big Data
2 5 (5.49%) SQL Server Reporting Services
2 5 (5.49%) SQL Server Integration Services
3 4 (4.40%) SQL Server
3 4 (4.40%) Crystal Reports
4 3 (3.30%) SQL Server 2008
4 3 (3.30%) SAS Enterprise Miner
4 3 (3.30%) Base SAS
4 3 (3.30%) Data Mining
5 2 (2.20%) MySQL
5 2 (2.20%) Pentaho
5 2 (2.20%) QlikView
6 1 (1.10%) Relational Database
6 1 (1.10%) SAS Enterprise Guide
6 1 (1.10%) Data Warehouse
General
1 91 (100.00%) Marketing
2 27 (29.67%) Finance
3 14 (15.38%) Retail
4 9 (9.89%) Advertising
5 8 (8.79%) Banking
6 7 (7.69%) Telecoms
7 4 (4.40%) Publishing
8 3 (3.30%) Pharmaceutical
8 3 (3.30%) Financial Institution
9 2 (2.20%) Retail Banking
9 2 (2.20%) Automotive
Job Titles
1 47 (51.65%) Analyst
2 11 (12.09%) Senior Analyst
3 10 (10.99%) Data Analyst
4 9 (9.89%) Web Analyst
5 7 (7.69%) Insight Analyst
6 6 (6.59%) Consultant
6 6 (6.59%) Marketing Manager
7 5 (5.49%) Junior Analyst
7 5 (5.49%) Junior
7 5 (5.49%) Senior Manager
8 4 (4.40%) Business Analyst
8 4 (4.40%) Graduate
8 4 (4.40%) Junior Data Analyst
8 4 (4.40%) Technical Analyst
8 4 (4.40%) SAS Analyst
9 3 (3.30%) SaaS Consultant
9 3 (3.30%) Implementation Engineer
9 3 (3.30%) Senior SAS Analyst
9 3 (3.30%) Engagement Manager
9 3 (3.30%) Customer Analyst
Libraries, Frameworks & Software Standards
1 12 (13.19%) HTML
2 8 (8.79%) CSS
3 6 (6.59%) XML
4 3 (3.30%) SOAP
5 2 (2.20%) Spring
5 2 (2.20%) jQuery
Miscellaneous
1 23 (25.27%) Statistics
2 13 (14.29%) Mathematics
3 11 (12.09%) Social Media
4 6 (6.59%) Economics
5 4 (4.40%) Visualisation
5 4 (4.40%) Blog
5 4 (4.40%) FMCG
6 3 (3.30%) Enterprise Software
6 3 (3.30%) PMI
7 2 (2.20%) Derivative
7 2 (2.20%) Fixed Income
7 2 (2.20%) Data Integration
7 2 (2.20%) Mobile App
8 1 (1.10%) Computer Science
8 1 (1.10%) EPoS
8 1 (1.10%) Management Information System
Processes & Methodologies
1 91 (100.00%) Analytics
2 23 (25.27%) Data Analysis
3 22 (24.18%) Web Analytics
4 20 (21.98%) Direct Marketing
5 18 (19.78%) Digital Marketing
6 16 (17.58%) Data Modelling
7 14 (15.38%) CRM
7 14 (15.38%) Predictive Modelling
8 12 (13.19%) Statistical Modelling
8 12 (13.19%) Online Marketing
9 11 (12.09%) CHAID
10 10 (10.99%) Database Marketing
10 10 (10.99%) Business Intelligence
11 9 (9.89%) Statistical Analysis
12 8 (8.79%) Workflow
12 8 (8.79%) E-Commerce
12 8 (8.79%) Business Analytics
12 8 (8.79%) Capacity Planning
13 7 (7.69%) Data Analytics
13 7 (7.69%) B2C
Programming Languages
1 44 (48.35%) SQL
2 18 (19.78%) VBA
3 12 (13.19%) JavaScript
4 7 (7.69%) PHP
5 6 (6.59%) R
6 4 (4.40%) Java
7 2 (2.20%) Shell Script
8 1 (1.10%) T-SQL
8 1 (1.10%) VB
Qualifications
1 42 (46.15%) Degree
2 3 (3.30%) MBA
2 3 (3.30%) PMI Certification
3 2 (2.20%) PhD
Quality Assurance & Compliance
1 2 (2.20%) QA
2 1 (1.10%) SLA
Vendors
1 14 (15.38%) Omniture
2 12 (13.19%) Google
3 11 (12.09%) Coremetrics
4 6 (6.59%) Business Objects
4 6 (6.59%) Facebook
4 6 (6.59%) Tableau
5 5 (5.49%) Sitecore
5 5 (5.49%) Unica
6 4 (4.40%) Twitter
7 2 (2.20%) MicroStrategy
7 2 (2.20%) Microsoft
8 1 (1.10%) SmartFocus
8 1 (1.10%) Maxymiser
8 1 (1.10%) Alterian
8 1 (1.10%) KXEN
8 1 (1.10%) Adobe
Lancaster, Lancashire
Reed Technology
Salary: £24000 - £30000 per annum
Posted: 2 hours ago
City, London
Energize Recruitment Solutions Ltd
Salary: £60000 - £75000 per annum
Posted: 7 hours ago
London
Accenture
Salary: From £90,000 to £120,000 per annum + benefits
Posted: Yesterday
London
Accenture
Posted: Yesterday
City of London
JW Consulting
Salary: £45000 - £50000 per annum + Bonus & Benefits
Posted: Yesterday
London
Real Staffing
Salary: £45000 - £60000 per annum
Posted: Yesterday
London
Harnham
Salary: £40000 - £50000 per annum + Benefits
Posted: 4 days ago
North West
Parallel Consulting
Salary: £35000 - £45000 per annum + bonus, pension, healthcare
Posted: 4 days ago
Kent
MBN Recruitment Solutions
Salary: From £30,000 to £35,000 per annum
Posted: 5 days ago
South West London
Harnham
Salary: £30000 - £35000 per annum + Bonus and Comprehensive Package
Posted: 6 days ago
Bournemouth
Austin Fraser Limited
Salary: £60000.00 per annum + Benefits
Posted: 14 days ago
London
The People Network
Salary: £75000 - £85000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 18 days ago
London
Aspire Data Recruitment
Salary: £55000 - £65000 per annum, Benefits: Bonus & Benefits
Posted: 20 days ago
Buckinghamshire
Aspire Data Recruitment
Salary: £50000 - £60000 per annum, Benefits: Bonus & Benefits
Posted: 20 days ago
Leeds
Aspire Data Recruitment
Salary: £35000 - £40000 per annum, Benefits: Bonus & Benefits
Posted: 20 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 - £30,000 + 10% Bonus + Pension
Posted: 22 days ago
London
The People Network
Salary: £75000 - £85000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 24 days ago
Bournemouth
Austin Fraser Limited
Salary: £60000.00 per annum + Benefits
Posted: 24 days ago
West Yorkshire
Aspire Data Recruitment
Salary: Negotiable
Posted: 25 days ago