The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 835 898 900
Rank change year-on-year
+63 +2
Permanent jobs citing Marketing Analytics 16 48 65
As % of all permanent IT jobs located in England 0.019% 0.048% 0.060%
As % of the Processes & Methodologies category 0.022% 0.054% 0.071%
Number of salaries quoted 13 41 57
Median salary £47,500 £45,000 £50,000
Median salary % change year-on-year
+5.55% -10.00%
90% offered a salary of more than £38,900 £33,500 £29,000
10% offered a salary of more than £66,000 £75,000 £76,000
UK excluding London median salary £51,250 £75,000 £35,000
% change year-on-year
-31.66% +114.28%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
73943 88189 92144
As % of all permanent IT jobs located in England 88.10% 87.52% 85.65%
Number of salaries quoted 61495 73694 76379
Median salary £50,000 £50,000 £49,500
Median salary % change year-on-year
- +1.01%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 4 December 2016.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North West -14 5 £48,750 -
London +46 4 £47,500 +8.57% 2
South East +75 3 £52,500 +55.55%
East of England +21 3 £49,000 +46.26%
West Midlands - 1 £50,000 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 4 December 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 52 (100.00%) Marketing
1 52 (100.00%) Analytics
2 34 (65.38%) SQL
3 25 (48.08%) Analytical Skills
4 21 (40.38%) SAS
4 21 (40.38%) Business Intelligence
5 16 (30.77%) CRM
5 16 (30.77%) Degree
6 12 (23.08%) Marketing Strategy
7 11 (21.15%) Data Analytics
7 11 (21.15%) R
7 11 (21.15%) Retail
7 11 (21.15%) Finance
8 10 (19.23%) Digital Marketing
8 10 (19.23%) Actionable Insight
9 9 (17.31%) Big Data
9 9 (17.31%) E-Commerce
10 8 (15.38%) SMS
10 8 (15.38%) Python
10 8 (15.38%) Statistics
10 8 (15.38%) Statistical Modelling
10 8 (15.38%) Social Media
11 7 (13.46%) Tableau
11 7 (13.46%) Mathematics
11 7 (13.46%) Visualisation
11 7 (13.46%) Unix
11 7 (13.46%) Data Mining
11 7 (13.46%) Econometrics
11 7 (13.46%) B2B
12 6 (11.54%) B2C

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (40.38%) SAS
2 4 (7.69%) Apache Spark
Applications
1 6 (11.54%) MS PowerPoint
1 6 (11.54%) SPSS
2 4 (7.69%) MS Excel
3 2 (3.85%) MS Office
4 1 (1.92%) EViews
Business Applications
1 1 (1.92%) Data Workbench
1 1 (1.92%) FastStats
Cloud Services
1 3 (5.77%) Amazon AWS
2 2 (3.85%) Adobe Analytics
2 2 (3.85%) Amazon EC2
2 2 (3.85%) Amazon EMR
3 1 (1.92%) BlueKai
3 1 (1.92%) Google Analytics
3 1 (1.92%) Responsys
3 1 (1.92%) SaaS
Communications & Networking
1 8 (15.38%) SMS
2 2 (3.85%) ATM
2 2 (3.85%) Internet
Database & Business Intelligence
1 9 (17.31%) Big Data
2 7 (13.46%) Data Mining
3 5 (9.62%) Relational Database
4 4 (7.69%) Hadoop
4 4 (7.69%) MongoDB
5 3 (5.77%) Amazon Redshift
5 3 (5.77%) QlikView
6 2 (3.85%) Base SAS
6 2 (3.85%) Looker
6 2 (3.85%) SQL Server
7 1 (1.92%) Apache Cassandra
7 1 (1.92%) Apache Hive
7 1 (1.92%) Crystal Reports
7 1 (1.92%) Data Warehouse
7 1 (1.92%) SAS EBI
7 1 (1.92%) SAS Enterprise Guide
7 1 (1.92%) Spotfire
7 1 (1.92%) SQL Server Integration Services
7 1 (1.92%) SQL Server Reporting Services
General
1 52 (100.00%) Marketing
2 11 (21.15%) Finance
2 11 (21.15%) Retail
3 4 (7.69%) Games
4 3 (5.77%) Advertising
4 3 (5.77%) Law
5 2 (3.85%) Telecoms
6 1 (1.92%) Banking
6 1 (1.92%) Brand Awareness
6 1 (1.92%) Pharmaceutical
6 1 (1.92%) Retail Banking
Job Titles
1 19 (36.54%) Analyst
2 16 (30.77%) Marketing Manager
3 10 (19.23%) Senior Manager
3 10 (19.23%) Senior Marketing Manager
4 8 (15.38%) Analytics Manager
5 6 (11.54%) CRM Manager
5 6 (11.54%) Data Analyst
5 6 (11.54%) Marketing Analytics Manager
6 5 (9.62%) Developer
6 5 (9.62%) E-Commerce Manager
7 4 (7.69%) Agile Project Manager
7 4 (7.69%) E-Commerce Project Manager
7 4 (7.69%) Finance Manager
7 4 (7.69%) Marketing Analyst
7 4 (7.69%) Marketing Project Manager
7 4 (7.69%) Project Manager
7 4 (7.69%) Risk Manager
7 4 (7.69%) SAS Analyst
7 4 (7.69%) Senior Analyst
7 4 (7.69%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 6 (11.54%) HTML
2 5 (9.62%) CSS
2 5 (9.62%) Natural Language Processing
2 5 (9.62%) SOAP
2 5 (9.62%) XML
3 4 (7.69%) Node.js
4 3 (5.77%) .NET
4 3 (5.77%) AngularJS
4 3 (5.77%) ASP.NET Web API
5 2 (3.85%) Web Services
6 1 (1.92%) COM
6 1 (1.92%) Play Framework
6 1 (1.92%) React
6 1 (1.92%) Sass
Miscellaneous
1 25 (48.08%) Analytical Skills
2 8 (15.38%) Social Media
2 8 (15.38%) Statistics
3 7 (13.46%) Mathematics
3 7 (13.46%) Visualisation
4 5 (9.62%) Computer Science
5 4 (7.69%) Economics
6 2 (3.85%) FMCG
6 2 (3.85%) Mobile App
6 2 (3.85%) Online Games
7 1 (1.92%) Algorithms
7 1 (1.92%) Artificial Intelligence
7 1 (1.92%) Blog
7 1 (1.92%) Data Extraction
7 1 (1.92%) Data Structures
7 1 (1.92%) Digital Media
7 1 (1.92%) Foreign Exchange (FX)
Operating Systems
1 7 (13.46%) Unix
2 5 (9.62%) Android
2 5 (9.62%) Apple iOS
Processes & Methodologies
1 52 (100.00%) Analytics
2 21 (40.38%) Business Intelligence
3 16 (30.77%) CRM
4 12 (23.08%) Marketing Strategy
5 11 (21.15%) Data Analytics
6 10 (19.23%) Actionable Insight
6 10 (19.23%) Digital Marketing
7 9 (17.31%) E-Commerce
8 8 (15.38%) Statistical Modelling
9 7 (13.46%) B2B
9 7 (13.46%) Econometrics
10 6 (11.54%) Agile Software Development
10 6 (11.54%) B2C
10 6 (11.54%) Big Data Analytics
10 6 (11.54%) Data Analysis
10 6 (11.54%) Database Marketing
10 6 (11.54%) Marketing Management
10 6 (11.54%) Predictive Modelling
10 6 (11.54%) Project Management
11 5 (9.62%) Android Development
Programming Languages
1 34 (65.38%) SQL
2 11 (21.15%) R
3 8 (15.38%) Python
4 5 (9.62%) Java
4 5 (9.62%) PL/SQL
4 5 (9.62%) Scala
5 4 (7.69%) C#
6 2 (3.85%) Go
6 2 (3.85%) VBA
7 1 (1.92%) C
7 1 (1.92%) JavaScript
7 1 (1.92%) MATLAB
7 1 (1.92%) Perl
7 1 (1.92%) Ruby
7 1 (1.92%) T-SQL
7 1 (1.92%) TypeScript
Qualifications
1 16 (30.77%) Degree
2 6 (11.54%) MBA
3 5 (9.62%) PhD
Quality Assurance & Compliance
1 4 (7.69%) QA
2 1 (1.92%) Actionable Recommendations
Vendors
1 7 (13.46%) Tableau
2 5 (9.62%) Microsoft
2 5 (9.62%) Salesforce.com
3 4 (7.69%) Facebook
4 3 (5.77%) Adobe
5 2 (3.85%) Google
5 2 (3.85%) MicroStrategy
5 2 (3.85%) Netezza
5 2 (3.85%) Vertica
6 1 (1.92%) Twitter
London
Mason Frank International
Salary: £70000 per annum
Posted: 2 days ago
Swindon, Wiltshire
HAYS INFORMATION TECHNOLOGY
Salary: £45000 - £52000 per annum + Benefits
Posted: 3 days ago
Northamptonshire
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Salary: £28000 - £31000 per annum + bonus, benefits, pension
Posted: 6 days ago
London
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Salary: £35000 - £38000 per annum + Bonus and benefits package
Posted: 4 days ago