The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 1 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 795 800 813
Rank change year-on-year
+5 +13
Permanent jobs citing Marketing Analytics 88 96 59
As % of all permanent IT jobs located in England 0.085% 0.086% 0.057%
As % of the Processes & Methodologies category 0.10% 0.10% 0.071%
Number of salaries quoted 70 87 51
Average salary £45,000 £49,000 £45,000
Average salary % change year-on-year
-8.16% +8.88%
90% offered a salary of more than £35,000 £29,000 £28,500
10% offered a salary of more than £90,000 £80,000 £70,000
UK excluding London average salary £37,500 £35,000 £35,250
% change year-on-year
+7.14% -0.70%
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86935 92744 83185
As % of all permanent IT jobs located in England 84.38% 82.73% 80.94%
Number of salaries quoted 71876 75732 69236
Average salary £50,000 £50,000 £46,500
Average salary % change year-on-year
- +7.52%
90% offered a salary of more than £32,500 £32,000 £30,000
10% offered a salary of more than £75,000 £72,500 £74,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 1 July 2015.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 1 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +50 57 £45,000 -9.09% 6
South East +24 23 £35,000 +23.89% 1
East of England +3 5 £45,000 +28.57%
West Midlands - 2 £37,500 -
Yorkshire - 1 £37,500 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 1 July 2015, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 147 (100.00%) Marketing
1 147 (100.00%) Analytics
2 72 (48.98%) Digital Marketing
3 58 (39.46%) Analytical Skills
4 55 (37.41%) SQL
5 54 (36.73%) SAS
6 49 (33.33%) Degree
7 38 (25.85%) SEO
7 38 (25.85%) Finance
8 37 (25.17%) R
9 36 (24.49%) CRM
10 34 (23.13%) Big Data
11 33 (22.45%) SPSS
12 31 (21.09%) Online Marketing
13 29 (19.73%) Project Management
14 27 (18.37%) VBA
15 26 (17.69%) Business Intelligence
15 26 (17.69%) Data Analysis
16 25 (17.01%) E-Commerce
17 23 (15.65%) Retail
18 22 (14.97%) Pay per click
19 21 (14.29%) Social Media
19 21 (14.29%) Visualisation
20 20 (13.61%) SaaS
20 20 (13.61%) Digital Media
20 20 (13.61%) Customer Insight
20 20 (13.61%) Tableau
20 20 (13.61%) Web Analytics
21 18 (12.24%) IBM
22 17 (11.56%) Data Mining

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 1 July 2015, IT jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 54 (36.73%) SAS
2 5 (3.40%) Apache
3 4 (2.72%) Apache Spark
4 1 (0.68%) Apache Pig
Applications
1 33 (22.45%) SPSS
2 4 (2.72%) MS Office
3 3 (2.04%) MS Excel
4 2 (1.36%) MS PowerPoint
5 1 (0.68%) Weka
Business Applications
1 6 (4.08%) Oracle EBS
2 3 (2.04%) WebTrends
3 2 (1.36%) SAP Oil and Gas
Cloud Services
1 20 (13.61%) SaaS
2 14 (9.52%) Google Analytics
3 6 (4.08%) Adobe Analytics
4 5 (3.40%) Amazon AWS
5 4 (2.72%) Microsoft Azure
6 1 (0.68%) Cloud Computing
6 1 (0.68%) Veeva
Communications & Networking
1 12 (8.16%) Internet
2 1 (0.68%) HTTP
Database & Business Intelligence
1 34 (23.13%) Big Data
2 17 (11.56%) Data Mining
3 13 (8.84%) Hadoop
3 13 (8.84%) Data Warehouse
4 9 (6.12%) QlikView
5 8 (5.44%) SQL Server
5 8 (5.44%) MS Access
6 6 (4.08%) OLTP
6 6 (4.08%) Base SAS
6 6 (4.08%) Oracle BI EE
7 5 (3.40%) NoSQL
8 4 (2.72%) Redis
8 4 (2.72%) MongoDB
9 2 (1.36%) Relational Database
10 1 (0.68%) Impala
10 1 (0.68%) Mahout
10 1 (0.68%) Apache Hive
10 1 (0.68%) RDBMS
10 1 (0.68%) SQL Server Reporting Services
10 1 (0.68%) SQL Server Integration Services
Development Applications
1 4 (2.72%) Hudson
1 4 (2.72%) Jenkins
General
1 147 (100.00%) Marketing
2 38 (25.85%) Finance
3 23 (15.65%) Retail
4 10 (6.80%) Advertising
5 5 (3.40%) Banking
6 4 (2.72%) Telecoms
7 2 (1.36%) Manufacturing
7 2 (1.36%) Electronics
8 1 (0.68%) Pharmaceutical
8 1 (0.68%) Legal
8 1 (0.68%) Games
8 1 (0.68%) Italian Language
Job Titles
1 45 (30.61%) Analyst
2 26 (17.69%) Data Analyst
3 23 (15.65%) Account Manager
4 19 (12.93%) Senior Manager
5 13 (8.84%) Marketing Manager
6 12 (8.16%) Insight Analyst
7 10 (6.80%) Developer
8 7 (4.76%) Marketing Analyst
8 7 (4.76%) Digital Marketing Manager
9 6 (4.08%) Technical Manager
9 6 (4.08%) Data Manager
9 6 (4.08%) Architect
10 5 (3.40%) SAS Analyst
10 5 (3.40%) Risk Manager
10 5 (3.40%) Senior Analyst
10 5 (3.40%) Marketing Data Analyst
10 5 (3.40%) Data Scientist
10 5 (3.40%) SQL Data Analyst
10 5 (3.40%) Data Insight Analyst
11 4 (2.72%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 4 (2.72%) .NET
1 4 (2.72%) ASP.NET
1 4 (2.72%) Web Services
1 4 (2.72%) WinForms
1 4 (2.72%) .NET Framework
2 1 (0.68%) SciPy
2 1 (0.68%) Pandas
2 1 (0.68%) HTML
2 1 (0.68%) Spring
2 1 (0.68%) Ajax
2 1 (0.68%) XML
2 1 (0.68%) COM
2 1 (0.68%) CSS
Miscellaneous
1 58 (39.46%) Analytical Skills
2 21 (14.29%) Visualisation
2 21 (14.29%) Social Media
3 20 (13.61%) Digital Media
4 17 (11.56%) Statistics
4 17 (11.56%) Mathematics
5 15 (10.20%) Computer Science
6 12 (8.16%) Data Extraction
7 9 (6.12%) Economics
8 8 (5.44%) Credit Risk
8 8 (5.44%) Algorithms
9 5 (3.40%) Data Structures
9 5 (3.40%) User Experience
10 4 (2.72%) Physics
11 2 (1.36%) Informatics
11 2 (1.36%) Clustering
11 2 (1.36%) DTV
12 1 (0.68%) Grid Computing
12 1 (0.68%) Social Gaming
12 1 (0.68%) Data Integration
Operating Systems
1 4 (2.72%) Linux
1 4 (2.72%) Ubuntu
2 2 (1.36%) Windows
Processes & Methodologies
1 147 (100.00%) Analytics
2 72 (48.98%) Digital Marketing
3 38 (25.85%) SEO
4 36 (24.49%) CRM
5 31 (21.09%) Online Marketing
6 29 (19.73%) Project Management
7 26 (17.69%) Business Intelligence
7 26 (17.69%) Data Analysis
8 25 (17.01%) E-Commerce
9 22 (14.97%) Pay per click
10 20 (13.61%) Web Analytics
10 20 (13.61%) Customer Insight
11 15 (10.20%) Data Analytics
12 12 (8.16%) Direct Marketing
13 10 (6.80%) Customer Segmentation
14 9 (6.12%) OO
14 9 (6.12%) MapReduce
15 8 (5.44%) Campaign Management
16 7 (4.76%) Performance Management
16 7 (4.76%) Service Delivery
Programming Languages
1 55 (37.41%) SQL
2 37 (25.17%) R
3 27 (18.37%) VBA
4 17 (11.56%) Python
5 12 (8.16%) Java
6 8 (5.44%) JavaScript
7 4 (2.72%) C#
7 4 (2.72%) C++
8 2 (1.36%) SAS Macro
9 1 (0.68%) Groovy
9 1 (0.68%) Bash Shell
9 1 (0.68%) T-SQL
Qualifications
1 49 (33.33%) Degree
2 3 (2.04%) MBA
3 2 (1.36%) PhD
Quality Assurance & Compliance
1 14 (9.52%) QA
2 1 (0.68%) Data Quality
System Software
1 5 (3.40%) Docker
2 4 (2.72%) LXC
Systems Management
1 4 (2.72%) Vagrant
1 4 (2.72%) Mesos
2 1 (0.68%) Ansible
Vendors
1 20 (13.61%) Tableau
2 18 (12.24%) IBM
3 14 (9.52%) Google
4 13 (8.84%) Cognizant
5 12 (8.16%) SAP
6 11 (7.48%) Microsoft
7 10 (6.80%) Oracle
8 7 (4.76%) Informatica
9 6 (4.08%) Salesforce.com
9 6 (4.08%) Siebel
10 5 (3.40%) Adobe
11 4 (2.72%) Omniture
11 4 (2.72%) DevExpress
12 3 (2.04%) Coremetrics
13 2 (1.36%) comScore
14 1 (0.68%) Pardot
14 1 (0.68%) Sysomos
London
Initi8 Recruitment
Salary: £70000 - £80000 Per Annum
Posted: 3 hours ago
City, London
Client Server
Salary: £40k to £45k + bonus + benefits
Posted: 8 hours ago
London
CLIENT SERVER
Salary: £40k to £45k + bonus + benefits
Posted: 9 hours ago
City, London
Austin Fraser
Salary: £50000.00 - £70000.00 per annum + DOE
Posted: 11 hours ago
London
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Salary: £40k to £45k + bonus + benefits
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Posted: 20 days ago
London
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Salary: £55000 - £56000 per annum
Posted: 26 days ago