The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
UK / England
Rank 775 859 895
Rank change year-on-year
+84 +36
Permanent jobs citing Marketing Analytics 58 61 52
As % of all permanent IT jobs located in England 0.073% 0.065% 0.052%
As % of the Processes & Methodologies category 0.082% 0.073% 0.060%
Number of salaries quoted 51 54 30
Median salary £57,500 £57,500 £51,250
Median salary % change year-on-year
- +12.19%
90% offered a salary of more than £36,500 £46,450 £35,000
10% offered a salary of more than £85,000 £70,750 £70,000
UK excluding London median salary £48,500 £60,000 £37,500
% change year-on-year
-19.16% +60.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
70523 83468 86699
As % of all permanent IT jobs located in England 88.85% 88.38% 86.71%
Number of salaries quoted 58358 69909 71447
Median salary £50,000 £50,000 £48,750
Median salary % change year-on-year
- +2.56%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £77,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the England region.

Marketing Analytics Salary Trend in England

Marketing Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the England region over the 3 months to 27 February 2017.

Marketing Analytics Salary Histogram in England

Marketing Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +45 40 £60,000 +4.34% 2
North West - 6 £60,000 - 1
South East +52 5 £35,000 -41.66%
South West - 4 £48,500 -
East of England +14 2 £40,000 +42.85%
West Midlands +30 1 £50,000 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 February 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Analytics.

1 75 (100.00%) Marketing
1 75 (100.00%) Analytics
2 31 (41.33%) Analytical Skills
2 31 (41.33%) SQL
3 28 (37.33%) Digital Marketing
4 21 (28.00%) SAS
5 20 (26.67%) E-Commerce
5 20 (26.67%) Adobe Analytics
6 19 (25.33%) MS Excel
6 19 (25.33%) Adobe
6 19 (25.33%) Advertising
7 18 (24.00%) SEO
8 17 (22.67%) Finance
8 17 (22.67%) Microsoft
8 17 (22.67%) Data Analysis
9 16 (21.33%) Business Intelligence
9 16 (21.33%) R
10 15 (20.00%) Digital Analytics
10 15 (20.00%) Degree
10 15 (20.00%) Retail
11 14 (18.67%) Agile Software Development
11 14 (18.67%) CRM
12 13 (17.33%) Google
12 13 (17.33%) Social Media
12 13 (17.33%) Tableau
12 13 (17.33%) Marketing Strategy
13 12 (16.00%) Pay per click
14 11 (14.67%) Google Analytics
14 11 (14.67%) SPSS
14 11 (14.67%) VBA

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (28.00%) SAS
2 4 (5.33%) Apache Spark
3 1 (1.33%) Apache
Applications
1 19 (25.33%) MS Excel
2 11 (14.67%) SPSS
3 10 (13.33%) MS Office
4 6 (8.00%) MS PowerPoint
5 1 (1.33%) SPSS Modeler
Business Applications
1 4 (5.33%) WebTrends
2 2 (2.67%) SAP Oil and Gas
3 1 (1.33%) Data Workbench
3 1 (1.33%) FastStats
Cloud Services
1 20 (26.67%) Adobe Analytics
2 11 (14.67%) Google Analytics
3 1 (1.33%) Responsys
3 1 (1.33%) SaaS
Communications & Networking
1 1 (1.33%) SMS
Database & Business Intelligence
1 9 (12.00%) Big Data
2 6 (8.00%) Power BI
3 5 (6.67%) Hadoop
4 4 (5.33%) Relational Database
4 4 (5.33%) SQL Server
5 3 (4.00%) QlikView
6 2 (2.67%) BusinessObjects
6 2 (2.67%) BusinessObjects Business Intelligence
6 2 (2.67%) Lumira
7 1 (1.33%) Apache Hive
7 1 (1.33%) Base SAS
7 1 (1.33%) Data Warehouse
7 1 (1.33%) Mixpanel
7 1 (1.33%) SAS EBI
7 1 (1.33%) Spotfire
7 1 (1.33%) SQL Server Integration Services
7 1 (1.33%) SQL Server Reporting Services
General
1 75 (100.00%) Marketing
2 19 (25.33%) Advertising
3 17 (22.67%) Finance
4 15 (20.00%) Retail
5 3 (4.00%) Banking
6 2 (2.67%) Electronics
6 2 (2.67%) Law
6 2 (2.67%) Manufacturing
6 2 (2.67%) Publishing
6 2 (2.67%) Telecoms
7 1 (1.33%) Brand Awareness
7 1 (1.33%) Pharmaceutical
7 1 (1.33%) Retail Banking
Job Titles
1 30 (40.00%) Analyst
2 16 (21.33%) Marketing Analyst
3 14 (18.67%) Senior Analyst
4 10 (13.33%) Marketing Manager
5 9 (12.00%) Analytics Manager
5 9 (12.00%) Insight Analyst
5 9 (12.00%) Senior Marketing Analyst
6 8 (10.67%) Marketing Insight Analyst
6 8 (10.67%) Senior Insight Analyst
7 6 (8.00%) Marketing Specialist
7 6 (8.00%) Senior Data Warehouse Specialist
8 5 (6.67%) Data Scientist
9 4 (5.33%) Digital Analyst
9 4 (5.33%) Head of Digital
9 4 (5.33%) Marketing Director
9 4 (5.33%) Marketing Executive
9 4 (5.33%) Web Analytics Manager
9 4 (5.33%) Web Manager
10 3 (4.00%) Marketing Consultant
10 3 (4.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (4.00%) HTML
2 2 (2.67%) CSS
2 2 (2.67%) Natural Language Processing
2 2 (2.67%) SOAP
2 2 (2.67%) XML
3 1 (1.33%) Node.js
3 1 (1.33%) Pandas
3 1 (1.33%) React
3 1 (1.33%) scikit-learn
Miscellaneous
1 31 (41.33%) Analytical Skills
2 13 (17.33%) Social Media
3 8 (10.67%) Digital Media
4 7 (9.33%) User Experience
5 6 (8.00%) New Media
6 3 (4.00%) Computer Science
6 3 (4.00%) FMCG
7 2 (2.67%) Algorithms
8 1 (1.33%) Data Structures
8 1 (1.33%) Enterprise Software
8 1 (1.33%) Foreign Exchange (FX)
Operating Systems
1 2 (2.67%) Android
1 2 (2.67%) Apple iOS
1 2 (2.67%) Unix
Processes & Methodologies
1 75 (100.00%) Analytics
2 28 (37.33%) Digital Marketing
3 20 (26.67%) E-Commerce
4 18 (24.00%) SEO
5 17 (22.67%) Data Analysis
6 16 (21.33%) Business Intelligence
7 15 (20.00%) Digital Analytics
8 14 (18.67%) Agile Software Development
8 14 (18.67%) CRM
9 13 (17.33%) Marketing Strategy
10 12 (16.00%) Pay per click
11 11 (14.67%) Actionable Insight
12 10 (13.33%) Web Analytics
13 9 (12.00%) B2B
13 9 (12.00%) Customer Insight
13 9 (12.00%) Mathematics
13 9 (12.00%) Product Marketing
13 9 (12.00%) Statistics
14 8 (10.67%) Campaign Management
14 8 (10.67%) Visualisation
Programming Languages
1 31 (41.33%) SQL
2 16 (21.33%) R
3 11 (14.67%) VBA
4 6 (8.00%) Python
5 2 (2.67%) PL/SQL
5 2 (2.67%) Scala
6 1 (1.33%) C
6 1 (1.33%) C#
6 1 (1.33%) Java
6 1 (1.33%) MATLAB
6 1 (1.33%) Perl
6 1 (1.33%) T-SQL
Qualifications
1 15 (20.00%) Degree
2 4 (5.33%) PhD
3 2 (2.67%) MBA
Quality Assurance & Compliance
1 1 (1.33%) Actionable Recommendations
1 1 (1.33%) PMO
1 1 (1.33%) QA
Vendors
1 19 (25.33%) Adobe
2 17 (22.67%) Microsoft
3 13 (17.33%) Google
3 13 (17.33%) Tableau
4 8 (10.67%) DoubleClick
5 4 (5.33%) MicroStrategy
5 4 (5.33%) SAP
6 3 (4.00%) Salesforce.com
6 3 (4.00%) Sun
7 2 (2.67%) Facebook
7 2 (2.67%) Marketo
7 2 (2.67%) Omniture
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Nottinghamshire
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Salary: £25000 - £35000 per annum + bonus, pension
Posted: 6 days ago
London
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Salary: £25000 - £35000 per annum
Posted: 10 days ago