The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Falkirk region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Falkirk region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank - 1 1
Permanent jobs citing Pay per click 0 3 6
As % of all permanent IT jobs located in Falkirk - 100.00% 100.00%
As % of the Processes & Methodologies category - 100.00% 100.00%
Number of salaries quoted 0 2 6
Average salary - £25,750 £27,000
Average salary % change year-on-year
- -4.62%
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
Falkirk
Permanent IT job ads with a match in the
Processes & Methodologies category
0 3 6
As % of all permanent IT jobs located in Falkirk - 100.00% 100.00%
Number of salaries quoted 0 2 6
Average salary - £25,750 £27,000
Average salary % change year-on-year
- -4.62%
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
Scotland

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Falkirk region as a proportion of the total demand within the Processes & Methodologies category.

Falkirk Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Falkirk region.

Falkirk Pay per click Salary Trend

Pay per click
Top 14 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the Falkirk region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 2 (100.00%) HTML
1 2 (100.00%) PHP
1 2 (100.00%) SQL
1 2 (100.00%) .NET
1 2 (100.00%) CSS
1 2 (100.00%) Internet
1 2 (100.00%) SEO
1 2 (100.00%) Yahoo!
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) Internet Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics

Pay per click
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the Falkirk region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 2 (100.00%) HTML
1 2 (100.00%) .NET
1 2 (100.00%) CSS
Business Applications
1 2 (100.00%) Google Analytics
Communications & Networking
1 2 (100.00%) Internet
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Marketing Manager
1 2 (100.00%) Online Marketing Manager
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Internet Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) PHP
1 2 (100.00%) SQL
Vendors
1 2 (100.00%) Yahoo!
1 2 (100.00%) Google