The first table below looks at the demand for SEO skills in IT jobs advertised for the Falkirk region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Falkirk region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 1 4 -
Rank change year-on-year
+3 -
Permanent jobs citing SEO 2 1 0
As % of all permanent IT jobs located in Falkirk 100.00% 20.00% -
As % of the Processes & Methodologies category 100.00% 20.00% -
Number of salaries quoted 1 1 0
Average salary £35,000 £24,500 -
Average salary % change year-on-year
+42.85% -
UK excluding London average salary £30,000 £31,500 £31,750
% change year-on-year
-4.76% -0.78%
Processes & Methodologies Category
Falkirk
Permanent IT job ads with a match in the
Processes & Methodologies category
2 5 0
As % of all permanent IT jobs located in Falkirk 100.00% 100.00% -
Number of salaries quoted 1 5 0
Average salary £35,000 £24,500 -
Average salary % change year-on-year
+42.85% -
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Scotland

SEO
Jobs Demand Trend in Falkirk

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Falkirk region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Falkirk

SEO
Salary Trend in Falkirk

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Falkirk region.

SEO Salary Trend in Falkirk

SEO
Top 22 Related IT Skills in Falkirk

For the 6 months to 23 July 2014, IT jobs across the Falkirk region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (66.67%) .NET
1 4 (66.67%) SQL Server
1 4 (66.67%) IIS
1 4 (66.67%) Visual Studio
1 4 (66.67%) ASP.NET
1 4 (66.67%) CSS
1 4 (66.67%) C#
1 4 (66.67%) HTML
1 4 (66.67%) JavaScript
1 4 (66.67%) CMS
1 4 (66.67%) Web Development
1 4 (66.67%) jQuery
1 4 (66.67%) Umbraco
2 2 (33.33%) Pay per click
3 1 (16.67%) Twitter Bootstrap
3 1 (16.67%) ASP.NET Web Forms
3 1 (16.67%) ASP.NET MVC
3 1 (16.67%) Twitter
3 1 (16.67%) .NET Framework
3 1 (16.67%) SQL
3 1 (16.67%) T-SQL
3 1 (16.67%) MVC

SEO
Top Related IT Skills in Falkirk by Category

For the 6 months to 23 July 2014, IT jobs across the Falkirk region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (66.67%) IIS
1 4 (66.67%) CMS
1 4 (66.67%) Umbraco
Database & Business Intelligence
1 4 (66.67%) SQL Server
Development Applications
1 4 (66.67%) Visual Studio
Job Titles
1 4 (66.67%) Developer
2 3 (50.00%) Umbraco Developer
3 2 (33.33%) PPC Executive
3 2 (33.33%) PPC Specialist
3 2 (33.33%) PPC Manager
3 2 (33.33%) PPC Analyst
4 1 (16.67%) Web Developer
4 1 (16.67%) .NET Developer
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
1 4 (66.67%) .NET
1 4 (66.67%) ASP.NET
1 4 (66.67%) CSS
1 4 (66.67%) jQuery
2 1 (16.67%) ASP.NET MVC
2 1 (16.67%) Twitter Bootstrap
2 1 (16.67%) ASP.NET Web Forms
2 1 (16.67%) .NET Framework
Processes & Methodologies
1 4 (66.67%) Web Development
2 2 (33.33%) Pay per click
3 1 (16.67%) MVC
Programming Languages
1 4 (66.67%) C#
1 4 (66.67%) JavaScript
2 1 (16.67%) SQL
2 1 (16.67%) T-SQL
Vendors
1 1 (16.67%) Twitter