The table below looks at the statistics for SEO skills in IT jobs advertised for the Farnborough region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 38 38 47
Rank change year-on-year
0 +9
Permanent jobs citing SEO 1 2 1
As % of all permanent IT jobs located in Farnborough 0.55% 1.00% 0.42%
As % of the Processes & Methodologies category 0.77% 1.31% 0.49%
Number of salaries quoted 0 2 1
Average salary - £32,500 £29,000
Average salary % change year-on-year
- +12.06%
UK excluding London average salary £32,500 £33,250 £31,000
% change year-on-year
-2.25% +7.25%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Farnborough region.

Processes & Methodologies Category
Farnborough
Permanent IT job ads with a match in the
Processes & Methodologies category
130 153 206
As % of all permanent IT jobs located in Farnborough 71.43% 76.50% 86.19%
Number of salaries quoted 118 127 199
Average salary £42,500 £45,000 £40,000
Average salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £26,000 £34,000 £30,000
10% offered a salary of more than £70,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Farnborough

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Farnborough region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Farnborough

SEO
Salary Trend in Farnborough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Farnborough region.

SEO Salary Trend in Farnborough

SEO
Top 20 Related IT Skills in Farnborough

For the 6 months to 6 March 2015, IT jobs across the Farnborough region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1 (100.00%) HTML
1 1 (100.00%) JavaScript
1 1 (100.00%) Business Objects
1 1 (100.00%) SAP
1 1 (100.00%) CSS
1 1 (100.00%) BusinessObjects
1 1 (100.00%) Intranet
1 1 (100.00%) Internet
1 1 (100.00%) WebTrends
1 1 (100.00%) Advertising
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) SAP Implementation
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience
1 1 (100.00%) Analytical Skills

SEO
Top Related IT Skills in Farnborough by Category

For the 6 months to 6 March 2015, IT jobs across the Farnborough region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) WebTrends
1 1 (100.00%) Google Analytics
Communications & Networking
1 1 (100.00%) Intranet
1 1 (100.00%) Internet
Database & Business Intelligence
1 1 (100.00%) BusinessObjects
General
1 1 (100.00%) Advertising
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Marketing Executive
1 1 (100.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (100.00%) HTML
1 1 (100.00%) CSS
Miscellaneous
1 1 (100.00%) Social Media
1 1 (100.00%) User Experience
1 1 (100.00%) Analytical Skills
Processes & Methodologies
1 1 (100.00%) Digital Marketing
1 1 (100.00%) SAP Implementation
1 1 (100.00%) Online Marketing
1 1 (100.00%) Analytics
Programming Languages
1 1 (100.00%) JavaScript
Vendors
1 1 (100.00%) Business Objects
1 1 (100.00%) SAP
1 1 (100.00%) Google