The table below looks at the statistics for SEO skills in IT jobs advertised for the Farnborough region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 43 37 39
Rank change year-on-year
-6 +2
Permanent jobs citing SEO 1 3 1
As % of all permanent IT jobs located in Farnborough 0.43% 1.26% 0.49%
As % of the Processes & Methodologies category 0.59% 1.71% 0.57%
Number of salaries quoted 1 3 1
Average salary £35,000 £32,500 £29,000
Average salary % change year-on-year
+7.69% +12.06%
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Farnborough region.

Processes & Methodologies Category
Farnborough
Permanent IT job ads with a match in the
Processes & Methodologies category
170 175 175
As % of all permanent IT jobs located in Farnborough 72.65% 73.22% 85.37%
Number of salaries quoted 145 156 157
Average salary £42,500 £45,000 £40,000
Average salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £30,000 £35,000 £30,000
10% offered a salary of more than £70,000 £60,000 £65,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Farnborough

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Farnborough region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Farnborough

SEO
Salary Trend in Farnborough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Farnborough region.

SEO Salary Trend in Farnborough

SEO
Top 30 Related IT Skills in Farnborough

For the 6 months to 28 April 2015, IT jobs across the Farnborough region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (100.00%) CSS
1 2 (100.00%) HTML
1 2 (100.00%) JavaScript
1 2 (100.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) C#
2 1 (50.00%) .NET
2 1 (50.00%) Business Objects
2 1 (50.00%) Visual Studio
2 1 (50.00%) SAP
2 1 (50.00%) BusinessObjects
2 1 (50.00%) Intranet
2 1 (50.00%) Internet
2 1 (50.00%) WebTrends
2 1 (50.00%) MVC
2 1 (50.00%) Finance
2 1 (50.00%) Advertising
2 1 (50.00%) CMS
2 1 (50.00%) Scrum
2 1 (50.00%) Web Design
2 1 (50.00%) Agile Software Development
2 1 (50.00%) TDD
2 1 (50.00%) Pair Programming
2 1 (50.00%) Ajax
2 1 (50.00%) Google
2 1 (50.00%) Marketing
2 1 (50.00%) Google Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) jQuery
2 1 (50.00%) SAP Implementation

SEO
Top Related IT Skills in Farnborough by Category

For the 6 months to 28 April 2015, IT jobs across the Farnborough region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) CMS
1 1 (50.00%) Sitecore CMS
1 1 (50.00%) Node.js
Business Applications
1 1 (50.00%) WebTrends
Cloud Services
1 1 (50.00%) Google Analytics
Communications & Networking
1 1 (50.00%) Intranet
1 1 (50.00%) Internet
Database & Business Intelligence
1 1 (50.00%) BusinessObjects
Development Applications
1 1 (50.00%) Visual Studio
1 1 (50.00%) Team Foundation Server
General
1 1 (50.00%) Finance
1 1 (50.00%) Advertising
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) Marketing Executive
1 1 (50.00%) Front-End Developer
1 1 (50.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (100.00%) CSS
1 2 (100.00%) HTML
2 1 (50.00%) .NET
2 1 (50.00%) Ajax
2 1 (50.00%) jQuery
2 1 (50.00%) HTML5
2 1 (50.00%) CSS3
2 1 (50.00%) Razor View Engine
2 1 (50.00%) KnockoutJS
2 1 (50.00%) Twitter Bootstrap
Miscellaneous
1 2 (100.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Social Media
2 1 (50.00%) Mobile App
Processes & Methodologies
1 1 (50.00%) MVC
1 1 (50.00%) Scrum
1 1 (50.00%) Web Design
1 1 (50.00%) Agile Software Development
1 1 (50.00%) TDD
1 1 (50.00%) Pair Programming
1 1 (50.00%) Digital Marketing
1 1 (50.00%) SAP Implementation
1 1 (50.00%) Continuous Integration
1 1 (50.00%) Online Marketing
1 1 (50.00%) MVVM
1 1 (50.00%) Analytics
1 1 (50.00%) User Stories
Programming Languages
1 2 (100.00%) JavaScript
2 1 (50.00%) C#
Vendors
1 1 (50.00%) Business Objects
1 1 (50.00%) SAP
1 1 (50.00%) Google
1 1 (50.00%) Sitecore