The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 95 96 101
Rank change year-on-year
+1 +5
Permanent jobs citing Digital Marketing 14 5 9
As % of all permanent IT jobs located in Glasgow 1.10% 0.42% 0.66%
As % of the Processes & Methodologies category 1.19% 0.46% 0.75%
Number of salaries quoted 13 4 6
Median salary £40,000 £35,000 £37,000
Median salary % change year-on-year
+14.28% -5.40%
90% offered a salary of more than £33,500 £31,500 £28,250
10% offered a salary of more than £57,500 £45,500 £41,250
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1173 1085 1199
As % of all permanent IT jobs located in Glasgow 92.22% 90.72% 88.29%
Number of salaries quoted 657 710 781
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £33,000 £30,000
10% offered a salary of more than £60,000 £60,000 £61,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Glasgow

Digital Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Glasgow region.

Digital Marketing Salary Trend in Glasgow

Digital Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Glasgow region over the 3 months to 30 May 2016.

Digital Marketing Salary Histogram in Glasgow

Digital Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 30 May 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Digital Marketing.

1 19 (100.00%) Marketing
2 9 (47.37%) JavaScript
2 9 (47.37%) CSS
3 8 (42.11%) Pay per click
3 8 (42.11%) SEO
4 7 (36.84%) HTML
5 6 (31.58%) SQL Server
5 6 (31.58%) IIS
5 6 (31.58%) MVC
5 6 (31.58%) CMS
5 6 (31.58%) Banking
5 6 (31.58%) Web Development
5 6 (31.58%) Business Development
5 6 (31.58%) Umbraco
5 6 (31.58%) FMCG
5 6 (31.58%) C#
5 6 (31.58%) Git (software)
5 6 (31.58%) Microsoft Azure
5 6 (31.58%) Social Media
5 6 (31.58%) Jenkins
5 6 (31.58%) Sass
6 5 (26.32%) User Experience
6 5 (26.32%) Google
7 4 (21.05%) Google Analytics
7 4 (21.05%) Microsoft
7 4 (21.05%) Analytical Skills
7 4 (21.05%) Analytics
7 4 (21.05%) Email Marketing
8 3 (15.79%) jQuery
8 3 (15.79%) Online Marketing

Digital Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (31.58%) CMS
1 6 (31.58%) IIS
1 6 (31.58%) Umbraco
2 2 (10.53%) Drupal
Applications
1 2 (10.53%) Photoshop
2 1 (5.26%) MS Excel
Business Applications
1 2 (10.53%) SAP Oil and Gas
Cloud Services
1 6 (31.58%) Microsoft Azure
2 4 (21.05%) Google Analytics
3 3 (15.79%) AdWords
Database & Business Intelligence
1 6 (31.58%) SQL Server
Development Applications
1 6 (31.58%) Git (software)
1 6 (31.58%) Jenkins
2 3 (15.79%) Visual Studio
General
1 19 (100.00%) Marketing
2 6 (31.58%) Banking
3 2 (10.53%) Electronics
3 2 (10.53%) Finance
3 2 (10.53%) Manufacturing
3 2 (10.53%) Telecoms
Job Titles
1 7 (36.84%) Developer
2 4 (21.05%) Senior Developer
3 3 (15.79%) Content Manager
3 3 (15.79%) Lead Developer
3 3 (15.79%) Technical Developer
3 3 (15.79%) Technical Director
3 3 (15.79%) Technical Leader
3 3 (15.79%) Web Developer
4 2 (10.53%) Digital Project Manager
4 2 (10.53%) Project Manager
4 2 (10.53%) User Experience Manager
5 1 (5.26%) Analyst
5 1 (5.26%) Consultant
5 1 (5.26%) Java Developer
5 1 (5.26%) Marketing Manager
5 1 (5.26%) Senior Web Developer
5 1 (5.26%) SEO Specialist
5 1 (5.26%) Test Specialist
5 1 (5.26%) Web Analyst
5 1 (5.26%) Web Manager
Libraries, Frameworks & Software Standards
1 9 (47.37%) CSS
2 7 (36.84%) HTML
3 6 (31.58%) Sass
4 3 (15.79%) Entity Framework
4 3 (15.79%) jQuery
4 3 (15.79%) Twitter Bootstrap
5 2 (10.53%) .NET
5 2 (10.53%) ASP.NET
6 1 (5.26%) .NET Framework
6 1 (5.26%) ASP.NET MVC
6 1 (5.26%) Hibernate
6 1 (5.26%) J2EE
6 1 (5.26%) Spring
Miscellaneous
1 6 (31.58%) FMCG
1 6 (31.58%) Social Media
2 5 (26.32%) User Experience
3 4 (21.05%) Analytical Skills
4 1 (5.26%) Blog
4 1 (5.26%) Copywriting
Operating Systems
1 3 (15.79%) Windows
2 1 (5.26%) Linux
2 1 (5.26%) Unix
Processes & Methodologies
1 8 (42.11%) Pay per click
1 8 (42.11%) SEO
2 6 (31.58%) Business Development
2 6 (31.58%) MVC
2 6 (31.58%) Web Development
3 4 (21.05%) Analytics
3 4 (21.05%) Email Marketing
4 3 (15.79%) Campaign Analysis
4 3 (15.79%) Content Management
4 3 (15.79%) Cross-Browser Testing
4 3 (15.79%) Mentoring
4 3 (15.79%) Online Marketing
4 3 (15.79%) SDLC
5 2 (10.53%) B2C
5 2 (10.53%) Business Intelligence
5 2 (10.53%) Line Management
5 2 (10.53%) Programme Management
5 2 (10.53%) Project Management
6 1 (5.26%) Marketing Strategy
6 1 (5.26%) Security Testing
Programming Languages
1 9 (47.37%) JavaScript
2 6 (31.58%) C#
3 1 (5.26%) Java
3 1 (5.26%) PowerShell
3 1 (5.26%) VBScript
Qualifications
1 1 (5.26%) Cisco Certification
1 1 (5.26%) Degree
1 1 (5.26%) ISEB
1 1 (5.26%) ISTQB
1 1 (5.26%) ISTQB Advanced Certification
1 1 (5.26%) ISTQB Foundation Certification
1 1 (5.26%) MCITP
1 1 (5.26%) Microsoft Certification
1 1 (5.26%) SC Cleared
1 1 (5.26%) Security Cleared
Vendors
1 5 (26.32%) Google
2 4 (21.05%) Microsoft
3 2 (10.53%) Adobe
3 2 (10.53%) SAP
4 1 (5.26%) Cisco
4 1 (5.26%) HP