The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 99 96 94
Rank change year-on-year
-3 -2
Permanent jobs citing Digital Marketing 12 6 16
As % of all permanent IT jobs located in Glasgow 0.95% 0.48% 1.14%
As % of the Processes & Methodologies category 1.04% 0.53% 1.30%
Number of salaries quoted 11 4 9
Average salary £42,500 £35,000 £37,500
Average salary % change year-on-year
+21.42% -6.66%
90% offered a salary of more than £35,000 £31,500 £28,300
10% offered a salary of more than £57,500 £45,500 £42,500
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1154 1139 1234
As % of all permanent IT jobs located in Glasgow 91.37% 91.05% 87.95%
Number of salaries quoted 680 765 808
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £33,000 £30,000
10% offered a salary of more than £61,500 £55,000 £60,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Glasgow

Digital Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Glasgow region.

Digital Marketing Salary Trend in Glasgow

Digital Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Glasgow region over the 3 months to 29 April 2016.

Digital Marketing Salary Histogram in Glasgow

Digital Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 29 April 2016, IT jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 19 (100.00%) Marketing
2 12 (63.16%) CSS
3 11 (57.89%) JavaScript
4 10 (52.63%) HTML
5 8 (42.11%) CMS
6 7 (36.84%) Web Development
6 7 (36.84%) Git (software)
7 6 (31.58%) Umbraco
7 6 (31.58%) FMCG
7 6 (31.58%) Microsoft Azure
7 6 (31.58%) Sass
7 6 (31.58%) Jenkins
7 6 (31.58%) Business Development
7 6 (31.58%) Pay per click
7 6 (31.58%) MVC
7 6 (31.58%) SEO
7 6 (31.58%) C#
7 6 (31.58%) SQL Server
7 6 (31.58%) IIS
8 5 (26.32%) Banking
8 5 (26.32%) Google
8 5 (26.32%) Analytics
8 5 (26.32%) Online Marketing
8 5 (26.32%) Google Analytics
9 4 (21.05%) Drupal
9 4 (21.05%) jQuery
9 4 (21.05%) User Experience
9 4 (21.05%) Microsoft
10 3 (15.79%) Adobe
10 3 (15.79%) B2C

Digital Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 29 April 2016, IT jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (42.11%) CMS
2 6 (31.58%) IIS
2 6 (31.58%) Umbraco
3 4 (21.05%) Drupal
4 1 (5.26%) WordPress
Applications
1 3 (15.79%) Photoshop
2 1 (5.26%) MS Excel
Business Applications
1 2 (10.53%) SAP Oil and Gas
Cloud Services
1 6 (31.58%) Microsoft Azure
2 5 (26.32%) Google Analytics
3 3 (15.79%) AdWords
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 6 (31.58%) SQL Server
2 1 (5.26%) MySQL
Development Applications
1 7 (36.84%) Git (software)
2 6 (31.58%) Jenkins
3 3 (15.79%) Visual Studio
4 1 (5.26%) Mercurial
General
1 19 (100.00%) Marketing
2 5 (26.32%) Banking
3 2 (10.53%) Electronics
3 2 (10.53%) Finance
3 2 (10.53%) Manufacturing
3 2 (10.53%) Telecoms
4 1 (5.26%) Advertising
Job Titles
1 8 (42.11%) Developer
2 5 (26.32%) Senior Developer
3 4 (21.05%) Content Manager
4 3 (15.79%) Lead Developer
4 3 (15.79%) Technical Developer
4 3 (15.79%) Technical Director
4 3 (15.79%) Technical Leader
4 3 (15.79%) User Experience Manager
4 3 (15.79%) Web Developer
5 2 (10.53%) Marketing Manager
6 1 (5.26%) Java Developer
6 1 (5.26%) PHP Developer
6 1 (5.26%) Senior PHP Developer
6 1 (5.26%) Senior Web Developer
6 1 (5.26%) SEO Analyst
6 1 (5.26%) SEO Consultant
6 1 (5.26%) Test Specialist
6 1 (5.26%) Web Analyst
6 1 (5.26%) Web Content Manager
6 1 (5.26%) Web Manager
Libraries, Frameworks & Software Standards
1 12 (63.16%) CSS
2 10 (52.63%) HTML
3 6 (31.58%) Sass
4 4 (21.05%) jQuery
5 3 (15.79%) .NET
5 3 (15.79%) Entity Framework
5 3 (15.79%) Twitter Bootstrap
6 2 (10.53%) ASP.NET
7 1 (5.26%) .NET Framework
7 1 (5.26%) Ajax
7 1 (5.26%) ASP.NET MVC
7 1 (5.26%) CSS3
7 1 (5.26%) Hibernate
7 1 (5.26%) HTML5
7 1 (5.26%) J2EE
7 1 (5.26%) Spring
Miscellaneous
1 6 (31.58%) FMCG
2 4 (21.05%) User Experience
3 3 (15.79%) Social Media
4 2 (10.53%) Analytical Skills
5 1 (5.26%) Algorithms
5 1 (5.26%) Blog
5 1 (5.26%) Computer Science
5 1 (5.26%) Copywriting
Operating Systems
1 3 (15.79%) Windows
2 1 (5.26%) Linux
2 1 (5.26%) Unix
Processes & Methodologies
1 7 (36.84%) Web Development
2 6 (31.58%) Business Development
2 6 (31.58%) MVC
2 6 (31.58%) Pay per click
2 6 (31.58%) SEO
3 5 (26.32%) Analytics
3 5 (26.32%) Online Marketing
4 3 (15.79%) B2C
4 3 (15.79%) Content Management
4 3 (15.79%) Cross-Browser Testing
4 3 (15.79%) Mentoring
4 3 (15.79%) SDLC
5 2 (10.53%) Business Intelligence
5 2 (10.53%) Campaign Analysis
5 2 (10.53%) Email Marketing
5 2 (10.53%) Programme Management
6 1 (5.26%) Continuous Integration
6 1 (5.26%) Internet Marketing
6 1 (5.26%) Security Testing
6 1 (5.26%) Test Scripting
Programming Languages
1 11 (57.89%) JavaScript
2 6 (31.58%) C#
3 2 (10.53%) PHP
4 1 (5.26%) Java
4 1 (5.26%) PowerShell
4 1 (5.26%) SQL
4 1 (5.26%) VBScript
Qualifications
1 3 (15.79%) Degree
2 1 (5.26%) Cisco Certification
2 1 (5.26%) ISEB
2 1 (5.26%) ISTQB
2 1 (5.26%) ISTQB Advanced Certification
2 1 (5.26%) ISTQB Foundation Certification
2 1 (5.26%) MCITP
2 1 (5.26%) Microsoft Certification
2 1 (5.26%) SC Cleared
2 1 (5.26%) Security Cleared
Vendors
1 5 (26.32%) Google
2 4 (21.05%) Microsoft
3 3 (15.79%) Adobe
4 2 (10.53%) SAP
5 1 (5.26%) Cisco
5 1 (5.26%) HP