The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Glasgow region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 94 95 -
Rank change year-on-year
+1 -
Permanent jobs citing Digital Marketing 17 4 0
As % of all permanent IT jobs located in Glasgow 1.17% 0.37% -
As % of the Processes & Methodologies category 1.45% 0.48% -
Number of salaries quoted 10 4 0
Average salary £37,000 £35,000 -
Average salary % change year-on-year
+5.71% -
UK excluding London average salary £35,000 £32,500 £34,000
% change year-on-year
+7.69% -4.41%
Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1169 835 639
As % of all permanent IT jobs located in Glasgow 80.34% 77.10% 75.27%
Number of salaries quoted 761 432 510
Average salary £42,500 £40,000 £38,000
Average salary % change year-on-year
+6.25% +5.26%
90% offered a salary of more than £30,500 £28,000 £27,500
10% offered a salary of more than £55,000 £52,500 £55,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Digital Marketing
Scotland

Digital Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Glasgow

Digital Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Glasgow region.

Digital Marketing Salary Trend in Glasgow

Digital Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Glasgow region over the 3 months to 16 April 2014.

Digital Marketing Salary Histogram in Glasgow

Digital Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 16 April 2014, IT jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 21 (100.00%) Marketing
2 10 (47.62%) HTML
2 10 (47.62%) JavaScript
2 10 (47.62%) CSS
3 9 (42.86%) Pay per click
4 8 (38.10%) Degree
4 8 (38.10%) E-Commerce
5 7 (33.33%) Project Management
6 6 (28.57%) E-business
6 6 (28.57%) SEO
6 6 (28.57%) CMS
6 6 (28.57%) Agile Software Development
6 6 (28.57%) EDI
6 6 (28.57%) B2B
6 6 (28.57%) Ruby on Rails
6 6 (28.57%) Ruby
6 6 (28.57%) User Acceptance Testing
6 6 (28.57%) Social Media
7 5 (23.81%) jQuery
7 5 (23.81%) Kanban
7 5 (23.81%) Scrum
7 5 (23.81%) MVC
8 4 (19.05%) TDD
8 4 (19.05%) BDD
8 4 (19.05%) HTML5
9 3 (14.29%) C#
9 3 (14.29%) Advertising
9 3 (14.29%) Web Development
9 3 (14.29%) .NET
10 2 (9.52%) MySQL

Digital Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 16 April 2014, IT jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (28.57%) CMS
2 2 (9.52%) Umbraco
Database & Business Intelligence
1 2 (9.52%) MySQL
1 2 (9.52%) SQL Server
Development Applications
1 2 (9.52%) NUnit
1 2 (9.52%) Team Foundation Server
1 2 (9.52%) RSpec
1 2 (9.52%) Moq
1 2 (9.52%) Cucumber
1 2 (9.52%) Jasmine
General
1 21 (100.00%) Marketing
2 3 (14.29%) Advertising
3 2 (9.52%) Finance
Job Titles
1 9 (42.86%) Developer
2 5 (23.81%) Ruby Developer
3 3 (14.29%) PPC Manager
3 3 (14.29%) PPC Analyst
3 3 (14.29%) PPC Executive
3 3 (14.29%) PPC Specialist
4 2 (9.52%) Umbraco Developer
5 1 (4.76%) Project Manager
5 1 (4.76%) Digital Marketing Executive
5 1 (4.76%) Digital Account Director
5 1 (4.76%) Account Director
5 1 (4.76%) Senior Marketing Executive
5 1 (4.76%) Marketing Executive
5 1 (4.76%) Ruby on Rails Developer
5 1 (4.76%) Technical Project Manager
5 1 (4.76%) PHP Developer
5 1 (4.76%) Technical Manager
5 1 (4.76%) Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (47.62%) CSS
1 10 (47.62%) HTML
2 6 (28.57%) EDI
2 6 (28.57%) Ruby on Rails
3 5 (23.81%) jQuery
4 4 (19.05%) HTML5
5 3 (14.29%) .NET
6 2 (9.52%) ASP.NET
6 2 (9.52%) CSS3
6 2 (9.52%) Backbone.js
6 2 (9.52%) Ember.js
6 2 (9.52%) Twitter Bootstrap
7 1 (4.76%) Grails
Miscellaneous
1 6 (28.57%) Social Media
2 2 (9.52%) Open Source
2 2 (9.52%) Computer Science
3 1 (4.76%) Copywriting
Operating Systems
1 2 (9.52%) AIX
1 2 (9.52%) Solaris
1 2 (9.52%) Linux
1 2 (9.52%) Mac OS X
Processes & Methodologies
1 9 (42.86%) Pay per click
2 8 (38.10%) E-Commerce
3 7 (33.33%) Project Management
4 6 (28.57%) E-business
4 6 (28.57%) B2B
4 6 (28.57%) Agile Software Development
4 6 (28.57%) SEO
4 6 (28.57%) User Acceptance Testing
5 5 (23.81%) Kanban
5 5 (23.81%) Scrum
5 5 (23.81%) MVC
6 4 (19.05%) TDD
6 4 (19.05%) BDD
7 3 (14.29%) Web Development
8 2 (9.52%) Continuous Integration
8 2 (9.52%) Pair Programming
8 2 (9.52%) MVVM
9 1 (4.76%) Business Analysis
9 1 (4.76%) Online Marketing
Programming Languages
1 10 (47.62%) JavaScript
2 6 (28.57%) Ruby
3 3 (14.29%) C#
4 2 (9.52%) Java
4 2 (9.52%) CoffeeScript
4 2 (9.52%) PHP
4 2 (9.52%) SQL
4 2 (9.52%) Python
Qualifications
1 8 (38.10%) Degree
Systems Management
1 2 (9.52%) Capistrano
Vendors
1 2 (9.52%) Microsoft
2 1 (4.76%) Google