The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 92 93 86
Rank change year-on-year
+1 -7
Permanent jobs citing Digital Marketing 14 7 1
As % of all permanent IT jobs located in Glasgow 1.01% 0.61% 0.11%
As % of the Processes & Methodologies category 1.20% 0.74% 0.14%
Number of salaries quoted 14 5 1
Average salary £39,625 £27,500 £45,000
Average salary % change year-on-year
+44.09% -38.88%
UK excluding London average salary £37,500 £32,500 £33,000
% change year-on-year
+15.38% -1.51%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1166 943 700
As % of all permanent IT jobs located in Glasgow 84.19% 81.79% 75.19%
Number of salaries quoted 691 629 440
Average salary £40,000 £42,500 £38,500
Average salary % change year-on-year
-5.88% +10.38%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Glasgow

Digital Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Glasgow region.

Digital Marketing Salary Trend in Glasgow

Digital Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Glasgow region over the 3 months to 27 August 2014.

Digital Marketing Salary Histogram in Glasgow

Digital Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 27 August 2014, IT jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 23 (100.00%) Marketing
2 15 (65.22%) Finance
3 14 (60.87%) Manufacturing
3 14 (60.87%) Electronics
3 14 (60.87%) Telecoms
3 14 (60.87%) Programme Management
3 14 (60.87%) SAP Oil and Gas
3 14 (60.87%) SAP
3 14 (60.87%) Business Intelligence
3 14 (60.87%) DTV
4 11 (47.83%) SQL
5 10 (43.48%) Linux
6 9 (39.13%) SQL Server
7 8 (34.78%) Bash Shell
8 7 (30.43%) .NET
8 7 (30.43%) CSS
9 6 (26.09%) Shell Script
9 6 (26.09%) UNIX
9 6 (26.09%) T-SQL
9 6 (26.09%) JavaScript
9 6 (26.09%) HTML
10 5 (21.74%) Windows
11 4 (17.39%) SOAP
11 4 (17.39%) XML
11 4 (17.39%) DTS
11 4 (17.39%) E-Commerce
11 4 (17.39%) Pay per click
12 3 (13.04%) Degree
12 3 (13.04%) SEO
12 3 (13.04%) CMS

Digital Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 27 August 2014, IT jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.04%) CMS
2 2 (8.70%) IIS
2 2 (8.70%) Apache
3 1 (4.35%) Tomcat
3 1 (4.35%) Oracle HTTP Server
3 1 (4.35%) BizTalk Server
3 1 (4.35%) Umbraco
Business Applications
1 14 (60.87%) SAP Oil and Gas
Communications & Networking
1 3 (13.04%) DNS
2 2 (8.70%) DHCP
2 2 (8.70%) SAN
3 1 (4.35%) X.509
3 1 (4.35%) Firewall
3 1 (4.35%) HTTP
3 1 (4.35%) TCP/IP
3 1 (4.35%) SSL
Database & Business Intelligence
1 9 (39.13%) SQL Server
2 4 (17.39%) DTS
3 2 (8.70%) SQL Server Integration Services
4 1 (4.35%) QlikView
4 1 (4.35%) SQL Server 2008
4 1 (4.35%) SQL Server 2012
4 1 (4.35%) Oracle Database
4 1 (4.35%) Data Mining
4 1 (4.35%) BusinessObjects
Development Applications
1 1 (4.35%) Visual Studio
1 1 (4.35%) NUnit
1 1 (4.35%) Team Foundation Server
1 1 (4.35%) Moq
General
1 23 (100.00%) Marketing
2 15 (65.22%) Finance
3 14 (60.87%) Manufacturing
3 14 (60.87%) Electronics
3 14 (60.87%) Telecoms
4 2 (8.70%) Advertising
Job Titles
1 7 (30.43%) Analyst
2 4 (17.39%) Support Analyst
3 3 (13.04%) Developer
3 3 (13.04%) Software Support Analyst
3 3 (13.04%) Development Analyst
3 3 (13.04%) Software Development Analyst
3 3 (13.04%) Development Support Analyst
4 2 (8.70%) Linux Systems Administrator
4 2 (8.70%) Linux Administrator
4 2 (8.70%) Build Engineer
4 2 (8.70%) Administrator
4 2 (8.70%) Systems Administrator
5 1 (4.35%) Systems Engineer
5 1 (4.35%) DBA
5 1 (4.35%) 2nd Line Support
5 1 (4.35%) Architect
5 1 (4.35%) Technical Architect
5 1 (4.35%) SQL DBA
5 1 (4.35%) PHP Developer
5 1 (4.35%) UNIX Engineer
Libraries, Frameworks & Software Standards
1 7 (30.43%) CSS
1 7 (30.43%) .NET
2 6 (26.09%) HTML
3 4 (17.39%) SOAP
3 4 (17.39%) XML
4 3 (13.04%) EDI
5 2 (8.70%) HTML5
6 1 (4.35%) AppFabric
6 1 (4.35%) ADO.NET Entity Framework
6 1 (4.35%) REST
6 1 (4.35%) CSS3
6 1 (4.35%) Twitter Bootstrap
6 1 (4.35%) ASP.NET
6 1 (4.35%) Ruby on Rails
6 1 (4.35%) .NET Framework
6 1 (4.35%) JSON
6 1 (4.35%) WCF
6 1 (4.35%) jQuery
6 1 (4.35%) JGroups
6 1 (4.35%) XSL
Miscellaneous
1 14 (60.87%) DTV
2 3 (13.04%) Open Source
2 3 (13.04%) Social Media
3 1 (4.35%) Fat Client
3 1 (4.35%) Thin Client
Operating Systems
1 10 (43.48%) Linux
2 6 (26.09%) UNIX
3 5 (21.74%) Windows
4 2 (8.70%) Solaris
4 2 (8.70%) Red Hat Enterprise Linux
5 1 (4.35%) HPUX
5 1 (4.35%) SUSE
5 1 (4.35%) Fedora
5 1 (4.35%) CentOS
Processes & Methodologies
1 14 (60.87%) Business Intelligence
1 14 (60.87%) Programme Management
2 4 (17.39%) Pay per click
2 4 (17.39%) E-Commerce
3 3 (13.04%) E-business
3 3 (13.04%) B2B
3 3 (13.04%) Project Management
3 3 (13.04%) SEO
3 3 (13.04%) User Acceptance Testing
4 2 (8.70%) Change Management
4 2 (8.70%) Agile Software Development
4 2 (8.70%) ITIL
5 1 (4.35%) MVC
5 1 (4.35%) Service Management
5 1 (4.35%) TDD
5 1 (4.35%) TOGAF
5 1 (4.35%) Scrum
5 1 (4.35%) Web Development
5 1 (4.35%) Network Load Balancing
5 1 (4.35%) Performance Testing
Programming Languages
1 11 (47.83%) SQL
2 8 (34.78%) Bash Shell
3 6 (26.09%) T-SQL
3 6 (26.09%) Shell Script
3 6 (26.09%) JavaScript
4 3 (13.04%) C#
5 2 (8.70%) PHP
6 1 (4.35%) R
6 1 (4.35%) C++
6 1 (4.35%) Java
6 1 (4.35%) Perl
6 1 (4.35%) Ruby
6 1 (4.35%) PowerShell
6 1 (4.35%) VB
Qualifications
1 3 (13.04%) Degree
2 1 (4.35%) ITIL Foundation Certificate
System Software
1 1 (4.35%) Active Directory
1 1 (4.35%) VMware ESX
1 1 (4.35%) VMware Infrastructure
1 1 (4.35%) KVM
1 1 (4.35%) RHEV
Systems Management
1 1 (4.35%) CA SiteMinder
1 1 (4.35%) Puppet
1 1 (4.35%) HP UCMDB
Vendors
1 14 (60.87%) SAP
2 3 (13.04%) Oracle
2 3 (13.04%) Red Hat
3 1 (4.35%) VMware
3 1 (4.35%) Vertica
3 1 (4.35%) Business Objects
3 1 (4.35%) Microsoft
3 1 (4.35%) HP
3 1 (4.35%) Citrix
3 1 (4.35%) Informatica