The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank - 91 71
Permanent jobs citing Online Marketing 0 4 9
As % of all permanent IT jobs located in Glasgow - 0.34% 0.98%
As % of the Processes & Methodologies category - 0.43% 1.31%
Number of salaries quoted 0 3 7
Average salary - £25,000 £45,000
Average salary % change year-on-year
- -44.44%
UK excluding London average salary £30,000 £31,500 £27,500
% change year-on-year
-4.76% +14.54%
Online Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1183 928 688
As % of all permanent IT jobs located in Glasgow 83.90% 79.79% 75.11%
Number of salaries quoted 710 628 441
Average salary £40,000 £42,500 £37,500
Average salary % change year-on-year
-5.88% +13.33%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Glasgow

Online Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Glasgow region.

Online Marketing Salary Trend in Glasgow

Online Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 20 August 2014, IT jobs across the Glasgow region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) Google
2 2 (66.67%) Pay per click
3 1 (33.33%) Analytics
3 1 (33.33%) Twitter Bootstrap
3 1 (33.33%) Campaign Management
3 1 (33.33%) OO PHP
3 1 (33.33%) Copywriting
3 1 (33.33%) Google Analytics
3 1 (33.33%) Drupal
3 1 (33.33%) Internet Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) jQuery
3 1 (33.33%) nginx
3 1 (33.33%) HTML5
3 1 (33.33%) Facebook
3 1 (33.33%) Web Development
3 1 (33.33%) Degree
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) PHP
3 1 (33.33%) SQL
3 1 (33.33%) CSS
3 1 (33.33%) Linux
3 1 (33.33%) OO
3 1 (33.33%) Apache
3 1 (33.33%) Internet
3 1 (33.33%) SEO
3 1 (33.33%) Advertising
3 1 (33.33%) CMS

Online Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 20 August 2014, IT jobs across the Glasgow region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) Apache
1 1 (33.33%) CMS
1 1 (33.33%) Drupal
1 1 (33.33%) nginx
Business Applications
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) Internet
General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
Job Titles
1 2 (66.67%) PPC Specialist
1 2 (66.67%) PPC Manager
1 2 (66.67%) PPC Analyst
1 2 (66.67%) PPC Executive
2 1 (33.33%) PHP Drupal Developer
2 1 (33.33%) Developer
2 1 (33.33%) Web Developer
2 1 (33.33%) PHP Developer
2 1 (33.33%) Marketing Manager
2 1 (33.33%) PHP Web Developer
2 1 (33.33%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) CSS
1 1 (33.33%) jQuery
1 1 (33.33%) HTML5
1 1 (33.33%) Twitter Bootstrap
Miscellaneous
1 1 (33.33%) Copywriting
Operating Systems
1 1 (33.33%) Linux
Processes & Methodologies
1 2 (66.67%) Pay per click
2 1 (33.33%) Web Development
2 1 (33.33%) Internet Marketing
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Campaign Management
2 1 (33.33%) OO PHP
2 1 (33.33%) OO
2 1 (33.33%) SEO
Programming Languages
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Vendors
1 2 (66.67%) Google
2 1 (33.33%) Facebook
2 1 (33.33%) Yahoo!