The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Online Marketing
Rank - - 114
Permanent jobs citing Online Marketing 0 0 2
As % of all permanent IT jobs located in Glasgow - - 0.14%
As % of the Processes & Methodologies category - - 0.16%
Number of salaries quoted 0 0 1
Median salary - - £26,000
UK excluding London median salary £33,500 £25,000 £32,500
% change year-on-year
+34.00% -23.07%
Online Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1156 1147 1245
As % of all permanent IT jobs located in Glasgow 91.38% 91.18% 87.99%
Number of salaries quoted 681 769 820
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £33,000 £30,000
10% offered a salary of more than £61,500 £55,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Glasgow

Online Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Glasgow region.

Online Marketing Salary Trend in Glasgow

Online Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 1 May 2016, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Online Marketing.

1 6 (100.00%) Marketing
2 5 (83.33%) Digital Marketing
3 4 (66.67%) HTML
3 4 (66.67%) CSS
3 4 (66.67%) User Experience
4 3 (50.00%) B2C
4 3 (50.00%) Adobe
4 3 (50.00%) JavaScript
4 3 (50.00%) SEO
4 3 (50.00%) CMS
4 3 (50.00%) Photoshop
4 3 (50.00%) Pay per click
4 3 (50.00%) Drupal
5 2 (33.33%) Google Analytics
5 2 (33.33%) Degree
5 2 (33.33%) Social Media
5 2 (33.33%) Google
5 2 (33.33%) Banking
5 2 (33.33%) Analytics
5 2 (33.33%) AdWords
6 1 (16.67%) Campaign Management
6 1 (16.67%) Analytical Skills
6 1 (16.67%) Algorithms
6 1 (16.67%) Agile Software Development
6 1 (16.67%) Advertising
6 1 (16.67%) PHP
6 1 (16.67%) SQL
6 1 (16.67%) .NET
6 1 (16.67%) Internet
6 1 (16.67%) Project Management

Online Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
1 3 (50.00%) Drupal
Applications
1 3 (50.00%) Photoshop
Cloud Services
1 2 (33.33%) AdWords
1 2 (33.33%) Google Analytics
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Marketing
2 2 (33.33%) Banking
3 1 (16.67%) Advertising
Job Titles
1 3 (50.00%) Content Manager
1 3 (50.00%) User Experience Manager
2 1 (16.67%) Account Manager
2 1 (16.67%) Digital Account Manager
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) Digital Project Manager
2 1 (16.67%) Marketing Director
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Project Manager
Libraries, Frameworks & Software Standards
1 4 (66.67%) CSS
1 4 (66.67%) HTML
2 1 (16.67%) .NET
Miscellaneous
1 4 (66.67%) User Experience
2 2 (33.33%) Social Media
3 1 (16.67%) Algorithms
3 1 (16.67%) Analytical Skills
Processes & Methodologies
1 5 (83.33%) Digital Marketing
2 3 (50.00%) B2C
2 3 (50.00%) Pay per click
2 3 (50.00%) SEO
3 2 (33.33%) Analytics
4 1 (16.67%) Agile Software Development
4 1 (16.67%) Campaign Management
4 1 (16.67%) Email Marketing
4 1 (16.67%) Internet Marketing
4 1 (16.67%) Link Building
4 1 (16.67%) Project Management
4 1 (16.67%) Search Engine Marketing
4 1 (16.67%) Web Usability
Programming Languages
1 3 (50.00%) JavaScript
2 1 (16.67%) PHP
2 1 (16.67%) SQL
Qualifications
1 2 (33.33%) Degree
Vendors
1 3 (50.00%) Adobe
2 2 (33.33%) Google