The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank - 94 76
Permanent jobs citing Online Marketing 0 5 6
As % of all permanent IT jobs located in Glasgow - 0.45% 0.65%
As % of the Processes & Methodologies category - 0.54% 0.85%
Number of salaries quoted 0 4 5
Average salary - £25,000 £45,000
Average salary % change year-on-year
- -44.44%
UK excluding London average salary £30,000 £30,000 £27,000
% change year-on-year
- +11.11%
Online Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1140 930 708
As % of all permanent IT jobs located in Glasgow 86.10% 84.16% 76.46%
Number of salaries quoted 651 606 445
Average salary £40,000 £42,500 £39,000
Average salary % change year-on-year
-5.88% +8.97%
90% offered a salary of more than £30,000 £31,500 £29,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Online Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Glasgow

Online Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Glasgow region.

Online Marketing Salary Trend in Glasgow

Online Marketing
Top 13 Related IT Skills in Glasgow

For the 6 months to 19 September 2014, IT jobs across the Glasgow region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 1 (100.00%) Internet
1 1 (100.00%) SEO
1 1 (100.00%) Yahoo!
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Web Development
1 1 (100.00%) Degree
1 1 (100.00%) Google Analytics
1 1 (100.00%) Internet Marketing
1 1 (100.00%) Facebook
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Management

Online Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 19 September 2014, IT jobs across the Glasgow region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) Google Analytics
Communications & Networking
1 1 (100.00%) Internet
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Marketing Manager
1 1 (100.00%) Online Marketing Manager
1 1 (100.00%) PPC Specialist
1 1 (100.00%) PPC Manager
1 1 (100.00%) PPC Analyst
1 1 (100.00%) PPC Executive
Processes & Methodologies
1 1 (100.00%) SEO
1 1 (100.00%) Pay per click
1 1 (100.00%) Web Development
1 1 (100.00%) Internet Marketing
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Management
Qualifications
1 1 (100.00%) Degree
Vendors
1 1 (100.00%) Yahoo!
1 1 (100.00%) Google
1 1 (100.00%) Facebook