The table below looks at the statistics for SEO skills in IT jobs advertised for the Guildford region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 53 56 69
Rank change year-on-year
+3 +13
Permanent jobs citing SEO 3 18 10
As % of all permanent IT jobs located in Guildford 0.76% 2.87% 1.52%
As % of the Processes & Methodologies category 0.92% 3.36% 1.73%
Number of salaries quoted 3 12 10
Median salary £42,500 £40,000 £42,500
Median salary % change year-on-year
+6.25% -5.88%
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Surrey

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Guildford region.

Processes & Methodologies Category
Guildford
Permanent IT job ads with a match in the
Processes & Methodologies category
326 535 577
As % of all permanent IT jobs located in Guildford 82.74% 85.19% 87.96%
Number of salaries quoted 292 480 508
Median salary £50,000 £47,500 £45,000
Median salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £35,000 £32,500 £30,000
10% offered a salary of more than £70,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Guildford

The demand trend of job ads across the Guildford region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Guildford

SEO
Salary Trend in Guildford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Guildford region.

SEO Salary Trend in Guildford

SEO
Top 30 Related IT Skills in Guildford

For the 6 months to 30 August 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Guildford region with a requirement for SEO.

1 6 (85.71%) Analytical Skills
2 5 (71.43%) CRM
2 5 (71.43%) Marketing
3 3 (42.86%) Google
3 3 (42.86%) Google Analytics
3 3 (42.86%) Social Media
3 3 (42.86%) Analytics
4 2 (28.57%) Online Marketing
4 2 (28.57%) Kalman Filter
4 2 (28.57%) Planning and Forecasting
4 2 (28.57%) R
4 2 (28.57%) Link Building
4 2 (28.57%) Internet Marketing
4 2 (28.57%) Degree
4 2 (28.57%) Mathematics
4 2 (28.57%) Computer Science
4 2 (28.57%) Statistical Analysis
4 2 (28.57%) Information Management
4 2 (28.57%) E-Commerce
4 2 (28.57%) Data Modelling
4 2 (28.57%) SAS
4 2 (28.57%) Internet
4 2 (28.57%) VBA
5 1 (14.29%) MySQL
5 1 (14.29%) CSS
5 1 (14.29%) HTML
5 1 (14.29%) JavaScript
5 1 (14.29%) PHP
5 1 (14.29%) Competitor Analysis
5 1 (14.29%) Content Management

SEO
Top Related IT Skills in Guildford by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) SAS
2 1 (14.29%) CMS
2 1 (14.29%) WordPress
Business Applications
1 1 (14.29%) Magento
Cloud Services
1 3 (42.86%) Google Analytics
Communications & Networking
1 2 (28.57%) Internet
Database & Business Intelligence
1 1 (14.29%) MySQL
Development Applications
1 1 (14.29%) Git (software)
General
1 5 (71.43%) Marketing
2 1 (14.29%) Brand Awareness
Job Titles
1 4 (57.14%) Account Manager
2 2 (28.57%) Analyst
2 2 (28.57%) Data Analyst
2 2 (28.57%) E-Commerce Analyst
2 2 (28.57%) SEO Account Manager
2 2 (28.57%) SEO Manager
2 2 (28.57%) Statistical Analyst
2 2 (28.57%) Statistical Data Analyst
3 1 (14.29%) Developer
3 1 (14.29%) PPC Account Manager
3 1 (14.29%) PPC Manager
3 1 (14.29%) Social Media Manager
3 1 (14.29%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) LESS
1 1 (14.29%) Sass
Miscellaneous
1 6 (85.71%) Analytical Skills
2 3 (42.86%) Social Media
3 2 (28.57%) Computer Science
3 2 (28.57%) Mathematics
Processes & Methodologies
1 5 (71.43%) CRM
2 3 (42.86%) Analytics
3 2 (28.57%) Data Modelling
3 2 (28.57%) E-Commerce
3 2 (28.57%) Information Management
3 2 (28.57%) Internet Marketing
3 2 (28.57%) Kalman Filter
3 2 (28.57%) Link Building
3 2 (28.57%) Online Marketing
3 2 (28.57%) Planning and Forecasting
3 2 (28.57%) Statistical Analysis
4 1 (14.29%) Competitor Analysis
4 1 (14.29%) Content Management
4 1 (14.29%) Cross-Browser Compatibility
4 1 (14.29%) Pay per click
4 1 (14.29%) Web Development
Programming Languages
1 2 (28.57%) R
1 2 (28.57%) VBA
2 1 (14.29%) JavaScript
2 1 (14.29%) PHP
Qualifications
1 2 (28.57%) Degree
Vendors
1 3 (42.86%) Google
2 1 (14.29%) Facebook
2 1 (14.29%) Twitter