The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 179 189 175
Rank change year-on-year
+10 -14
Permanent jobs citing Pay per click 12 5 14
As % of all permanent IT jobs located in Hampshire 0.33% 0.12% 0.37%
As % of the Processes & Methodologies category 0.39% 0.16% 0.47%
Number of salaries quoted 4 5 12
Average salary £26,000 £35,000 £31,500
Average salary % change year-on-year
-25.71% +11.11%
90% offered a salary of more than £24,425 £21,600 £25,000
10% offered a salary of more than £34,050 £35,000 £36,900
UK excluding London average salary £30,000 £27,500 £30,000
% change year-on-year
+9.09% -8.33%
Pay per click
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3056 3110 2989
As % of all permanent IT jobs located in Hampshire 83.98% 77.71% 79.98%
Number of salaries quoted 2478 2537 2537
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £29,000 £27,500 £27,500
10% offered a salary of more than £60,000 £65,000 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Pay per click
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Hampshire

Pay per click
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Hampshire region.

Pay per click Salary Trend in Hampshire

Pay per click
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Pay per click across the Hampshire region over the 3 months to 2 July 2015.

Pay per click Salary Histogram in Hampshire

Pay per click
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Hampshire region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +7 4 £26,000 +15.55% 4
Pay per click
South East

Pay per click
Top 30 Related IT Skills in Hampshire

For the 6 months to 2 July 2015, IT jobs across the Hampshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 21 (91.30%) Marketing
2 20 (86.96%) Google
3 17 (73.91%) SEO
4 14 (60.87%) Analytics
5 13 (56.52%) Google Analytics
5 13 (56.52%) Digital Marketing
6 12 (52.17%) Social Media
7 10 (43.48%) Microsoft
8 9 (39.13%) Online Marketing
9 7 (30.43%) Campaign Management
10 6 (26.09%) Email Marketing
11 5 (21.74%) Content Management
12 4 (17.39%) Advertising
12 4 (17.39%) HTML
12 4 (17.39%) CSS
13 3 (13.04%) Joomla!
13 3 (13.04%) Social Media Marketing
13 3 (13.04%) JavaScript
13 3 (13.04%) PHP
13 3 (13.04%) MySQL
14 2 (8.70%) Management Information System
14 2 (8.70%) Adobe
14 2 (8.70%) C
14 2 (8.70%) DNS
14 2 (8.70%) Linux
14 2 (8.70%) MS Excel
14 2 (8.70%) CRM
14 2 (8.70%) Publishing
14 2 (8.70%) Project Management
14 2 (8.70%) Web Design

Pay per click
Top Related IT Skills in Hampshire by Category

For the 6 months to 2 July 2015, IT jobs across the Hampshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.04%) Joomla!
2 1 (4.35%) Drupal
2 1 (4.35%) CMS
Applications
1 2 (8.70%) MS Excel
2 1 (4.35%) MS PowerPoint
2 1 (4.35%) Photoshop
Cloud Services
1 13 (56.52%) Google Analytics
Communications & Networking
1 2 (8.70%) DNS
2 1 (4.35%) HTTP
Database & Business Intelligence
1 3 (13.04%) MySQL
General
1 21 (91.30%) Marketing
2 4 (17.39%) Advertising
3 2 (8.70%) Publishing
4 1 (4.35%) Games
4 1 (4.35%) Retail
Job Titles
1 10 (43.48%) Marketing Manager
1 10 (43.48%) PPC Specialist
1 10 (43.48%) PPC Manager
1 10 (43.48%) PPC Analyst
1 10 (43.48%) PPC Executive
2 7 (30.43%) Campaign Delivery Manager
2 7 (30.43%) Campaign Manager
2 7 (30.43%) Delivery Manager
3 5 (21.74%) Content Manager
3 5 (21.74%) Marketing Campaign Manager
4 4 (17.39%) SEO Executive
5 3 (13.04%) Developer
6 2 (8.70%) Web Developer
6 2 (8.70%) Sales Executive
6 2 (8.70%) Marketing Executive
7 1 (4.35%) Joomla! Developer
7 1 (4.35%) Digital Marketing Executive
7 1 (4.35%) Senior SEO Executive
7 1 (4.35%) Social Media Manager
Libraries, Frameworks & Software Standards
1 4 (17.39%) HTML
1 4 (17.39%) CSS
Miscellaneous
1 12 (52.17%) Social Media
2 2 (8.70%) Management Information System
2 2 (8.70%) Analytical Skills
3 1 (4.35%) User Experience
Operating Systems
1 2 (8.70%) Linux
1 2 (8.70%) CentOS
Processes & Methodologies
1 17 (73.91%) SEO
2 14 (60.87%) Analytics
3 13 (56.52%) Digital Marketing
4 9 (39.13%) Online Marketing
5 7 (30.43%) Campaign Management
6 6 (26.09%) Email Marketing
7 5 (21.74%) Content Management
8 3 (13.04%) Social Media Marketing
9 2 (8.70%) Contextual Advertising
9 2 (8.70%) Marketing Strategy
9 2 (8.70%) Project Management
9 2 (8.70%) Business Development
9 2 (8.70%) Data Analysis
9 2 (8.70%) Web Design
9 2 (8.70%) CRM
10 1 (4.35%) E-Commerce
10 1 (4.35%) Web Analytics
10 1 (4.35%) Web Development
10 1 (4.35%) Display Advertising
10 1 (4.35%) Mobile Marketing
Programming Languages
1 3 (13.04%) JavaScript
1 3 (13.04%) PHP
2 2 (8.70%) C
Qualifications
1 1 (4.35%) Degree
Systems Management
1 2 (8.70%) cPanel
2 1 (4.35%) Systems Management Server (SMS)
Vendors
1 20 (86.96%) Google
2 10 (43.48%) Microsoft
3 2 (8.70%) Adobe
3 2 (8.70%) Yahoo!
4 1 (4.35%) Facebook
4 1 (4.35%) Twitter
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