The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 152 196 183
Rank change year-on-year
+44 -13
Permanent jobs citing Pay per click 43 5 12
As % of all permanent IT jobs located in Hampshire 1.19% 0.13% 0.30%
As % of the Processes & Methodologies category 1.38% 0.15% 0.38%
Number of salaries quoted 24 2 12
Average salary £24,500 £40,000 £25,000
Average salary % change year-on-year
-38.75% +60.00%
90% offered a salary of more than £21,000 £36,000 £20,400
10% offered a salary of more than £25,000 £44,000 £31,500
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%
Pay per click
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3116 3279 3157
As % of all permanent IT jobs located in Hampshire 85.91% 82.22% 80.09%
Number of salaries quoted 2565 2611 2677
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £27,500 £28,000 £27,500
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Pay per click
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Hampshire

Pay per click
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Hampshire region.

Pay per click Salary Trend in Hampshire

Pay per click
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Pay per click across the Hampshire region over the 3 months to 28 August 2015.

Pay per click Salary Histogram in Hampshire

Pay per click
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Hampshire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +17 14 £21,000 -47.50%
Pay per click
South East

Pay per click
Top 30 Related IT Skills in Hampshire

For the 6 months to 28 August 2015, IT jobs across the Hampshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 46 (95.83%) Marketing
2 41 (85.42%) Social Media
2 41 (85.42%) Analytics
3 37 (77.08%) SEO
4 34 (70.83%) Digital Marketing
5 25 (52.08%) Google
6 22 (45.83%) Microsoft
7 21 (43.75%) Social Media Marketing
8 20 (41.67%) Google Analytics
9 19 (39.58%) Content Management
10 15 (31.25%) Adobe
10 15 (31.25%) HTML
11 14 (29.17%) Email Marketing
12 13 (27.08%) WordPress
12 13 (27.08%) Campaign Management
13 11 (22.92%) Advertising
14 10 (20.83%) Online Marketing
15 9 (18.75%) Facebook
15 9 (18.75%) Analytical Skills
16 8 (16.67%) Mobile Marketing
16 8 (16.67%) Twitter
16 8 (16.67%) Magento
16 8 (16.67%) Usability Testing
16 8 (16.67%) Search Engine Marketing
16 8 (16.67%) Web Analytics
17 7 (14.58%) CMS
17 7 (14.58%) CSS
17 7 (14.58%) SMS
18 6 (12.50%) MySQL
18 6 (12.50%) Systems Management Server (SMS)

Pay per click
Top Related IT Skills in Hampshire by Category

For the 6 months to 28 August 2015, IT jobs across the Hampshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 13 (27.08%) WordPress
2 7 (14.58%) CMS
3 6 (12.50%) Joomla!
4 2 (4.17%) Drupal
Applications
1 5 (10.42%) Photoshop
2 2 (4.17%) MS Excel
3 1 (2.08%) MS PowerPoint
Business Applications
1 8 (16.67%) Magento
Cloud Services
1 20 (41.67%) Google Analytics
Communications & Networking
1 7 (14.58%) SMS
2 5 (10.42%) DNS
3 1 (2.08%) HTTP
Database & Business Intelligence
1 6 (12.50%) MySQL
General
1 46 (95.83%) Marketing
2 11 (22.92%) Advertising
3 5 (10.42%) Publishing
4 1 (2.08%) Games
4 1 (2.08%) Retail
Job Titles
1 22 (45.83%) Marketing Executive
2 16 (33.33%) Marketing Manager
2 16 (33.33%) Digital Marketing Executive
3 11 (22.92%) Content Manager
4 8 (16.67%) PPC Specialist
4 8 (16.67%) PPC Manager
4 8 (16.67%) PPC Analyst
4 8 (16.67%) PPC Executive
5 6 (12.50%) Developer
6 5 (10.42%) Delivery Manager
6 5 (10.42%) SEO Executive
6 5 (10.42%) Campaign Manager
6 5 (10.42%) Campaign Delivery Manager
7 3 (6.25%) Joomla! Developer
7 3 (6.25%) Web Developer
8 2 (4.17%) PHP Developer
8 2 (4.17%) PHP Joomla! Developer
8 2 (4.17%) Website Developer
9 1 (2.08%) Junior
9 1 (2.08%) Junior Developer
Libraries, Frameworks & Software Standards
1 15 (31.25%) HTML
2 7 (14.58%) CSS
Miscellaneous
1 41 (85.42%) Social Media
2 9 (18.75%) Analytical Skills
3 1 (2.08%) User Experience
Operating Systems
1 5 (10.42%) Linux
1 5 (10.42%) CentOS
Processes & Methodologies
1 41 (85.42%) Analytics
2 37 (77.08%) SEO
3 34 (70.83%) Digital Marketing
4 21 (43.75%) Social Media Marketing
5 19 (39.58%) Content Management
6 14 (29.17%) Email Marketing
7 13 (27.08%) Campaign Management
8 10 (20.83%) Online Marketing
9 8 (16.67%) Mobile Marketing
9 8 (16.67%) Search Engine Marketing
9 8 (16.67%) Usability Testing
9 8 (16.67%) Web Analytics
10 5 (10.42%) Project Management
10 5 (10.42%) Marketing Management
10 5 (10.42%) Brand Management
11 2 (4.17%) Contextual Advertising
11 2 (4.17%) Web Design
11 2 (4.17%) Data Analysis
12 1 (2.08%) Web Development
12 1 (2.08%) E-Commerce
Programming Languages
1 6 (12.50%) PHP
2 5 (10.42%) JavaScript
3 2 (4.17%) SQL
Qualifications
1 6 (12.50%) Degree
Systems Management
1 6 (12.50%) Systems Management Server (SMS)
2 5 (10.42%) cPanel
Vendors
1 25 (52.08%) Google
2 22 (45.83%) Microsoft
3 15 (31.25%) Adobe
4 9 (18.75%) Facebook
5 8 (16.67%) Twitter
6 2 (4.17%) Yahoo!