The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 148 173 194
Rank change year-on-year
+25 +21
Permanent jobs citing Web Analytics 35 8 1
As % of all permanent IT jobs located in Hampshire 1.09% 0.24% 0.026%
As % of the Processes & Methodologies category 1.28% 0.27% 0.031%
Number of salaries quoted 8 8 0
Median salary £72,500 £58,750 -
Median salary % change year-on-year
+23.40% -
UK excluding London median salary £40,000 £47,500 £38,000
% change year-on-year
-15.78% +25.00%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
2741 2918 3241
As % of all permanent IT jobs located in Hampshire 85.60% 86.15% 83.81%
Number of salaries quoted 2302 2526 2781
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £30,000 £30,000 £29,500
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hampshire

Web Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Hampshire region.

Web Analytics Salary Trend in Hampshire

Web Analytics
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Hampshire region over the 3 months to 5 December 2016.

Web Analytics Salary Histogram in Hampshire

Web Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Hampshire region over the 3 months to 5 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton - 34 £72,500 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 5 December 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Web Analytics.

1 40 (100.00%) Analytics
2 24 (60.00%) Google
2 24 (60.00%) Google Analytics
3 22 (55.00%) Social Media
3 22 (55.00%) Marketing
3 22 (55.00%) E-Commerce
3 22 (55.00%) SEO
4 21 (52.50%) Pay per click
4 21 (52.50%) Digital Marketing
4 21 (52.50%) Digital Media
5 13 (32.50%) User Stories
5 13 (32.50%) mod_perl
5 13 (32.50%) Email Marketing
5 13 (32.50%) Display Advertising
5 13 (32.50%) Ext JS
5 13 (32.50%) Symfony
5 13 (32.50%) Use Case
5 13 (32.50%) Risk Management
5 13 (32.50%) Advertising
5 13 (32.50%) Information Security
5 13 (32.50%) Unix
5 13 (32.50%) Internet
5 13 (32.50%) Perl
6 11 (27.50%) Degree
7 10 (25.00%) Data Analysis
7 10 (25.00%) AdWords
8 9 (22.50%) Affiliate Network
9 8 (20.00%) Planning and Forecasting
9 8 (20.00%) Strategic Planning
10 6 (15.00%) PHP

Web Analytics
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.50%) CMS
1 1 (2.50%) SAS
Applications
1 1 (2.50%) SPSS
Business Applications
1 1 (2.50%) WebTrends
Cloud Services
1 24 (60.00%) Google Analytics
2 10 (25.00%) AdWords
3 2 (5.00%) SaaS
4 1 (2.50%) Adobe Analytics
Communications & Networking
1 13 (32.50%) Internet
Database & Business Intelligence
1 1 (2.50%) Big Data
Development Applications
1 2 (5.00%) Team Foundation Server
1 2 (5.00%) Visual Studio
General
1 22 (55.00%) Marketing
2 13 (32.50%) Advertising
3 2 (5.00%) Law
4 1 (2.50%) Finance
4 1 (2.50%) Retail
Job Titles
1 10 (25.00%) Marketing Executive
1 10 (25.00%) PPC Executive
1 10 (25.00%) Search Marketing Executive
1 10 (25.00%) Senior Marketing Executive
2 8 (20.00%) Digital Marketing Manager
2 8 (20.00%) Marketing Manager
2 8 (20.00%) Senior Digital Marketing Manager
2 8 (20.00%) Senior Manager
2 8 (20.00%) Senior Marketing Manager
3 7 (17.50%) Chief Technical Officer
4 6 (15.00%) Technical Director
5 2 (5.00%) .NET Developer
5 2 (5.00%) .NET Software Developer
5 2 (5.00%) ASP.NET Developer
5 2 (5.00%) C# ASP.NET Developer
5 2 (5.00%) C# Developer
5 2 (5.00%) C# Software Developer
5 2 (5.00%) Developer
5 2 (5.00%) Software Developer
5 2 (5.00%) SQL Developer
Libraries, Frameworks & Software Standards
1 13 (32.50%) Ext JS
1 13 (32.50%) mod_perl
1 13 (32.50%) Symfony
2 3 (7.50%) XML
3 2 (5.00%) .NET
3 2 (5.00%) ASP.NET
3 2 (5.00%) ASP.NET MVC
3 2 (5.00%) jQuery
4 1 (2.50%) HTML
Miscellaneous
1 22 (55.00%) Social Media
2 21 (52.50%) Digital Media
3 2 (5.00%) User Experience
4 1 (2.50%) Credit Risk
4 1 (2.50%) Virtual Team
4 1 (2.50%) Visualisation
Operating Systems
1 13 (32.50%) Unix
2 2 (5.00%) Windows
Processes & Methodologies
1 40 (100.00%) Analytics
2 22 (55.00%) E-Commerce
2 22 (55.00%) SEO
3 21 (52.50%) Digital Marketing
3 21 (52.50%) Pay per click
4 13 (32.50%) Display Advertising
4 13 (32.50%) Email Marketing
4 13 (32.50%) Information Security
4 13 (32.50%) Risk Management
4 13 (32.50%) Use Case
4 13 (32.50%) User Stories
5 10 (25.00%) Data Analysis
6 9 (22.50%) Affiliate Network
7 8 (20.00%) Planning and Forecasting
7 8 (20.00%) Strategic Planning
8 5 (12.50%) Agile Software Development
9 3 (7.50%) Business Intelligence
10 2 (5.00%) Competitor Analysis
10 2 (5.00%) Customer Insight
10 2 (5.00%) MVC
Programming Languages
1 13 (32.50%) Perl
2 6 (15.00%) PHP
3 4 (10.00%) SQL
4 2 (5.00%) C#
4 2 (5.00%) JavaScript
5 1 (2.50%) Java
Qualifications
1 11 (27.50%) Degree
Vendors
1 24 (60.00%) Google
2 1 (2.50%) Adobe
Farnborough, Hampshire
Greywood Associates Limited
Salary: £20000 - £28000 per annum + Benefits
Posted: 5 days ago
Havant, Hampshire
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 7 days ago
Havant, Hampshire
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 7 days ago
Hampshire
Hays Specialist Recruitment Ltd
Salary: £45000.00 - £55000.00 per annum + pension, healthcare, bonus
Posted: 10 days ago