The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 167 195 -
Rank change year-on-year
+28 -
Permanent jobs citing Web Analytics 28 6 0
As % of all permanent IT jobs located in Hampshire 0.77% 0.15% -
As % of the Processes & Methodologies category 0.90% 0.18% -
Number of salaries quoted 25 5 0
Average salary £28,750 £27,000 -
Average salary % change year-on-year
+6.48% -
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3116 3279 3157
As % of all permanent IT jobs located in Hampshire 85.91% 82.22% 80.09%
Number of salaries quoted 2565 2611 2677
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £27,500 £28,000 £27,500
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Web Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hampshire

Web Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Hampshire region.

Web Analytics Salary Trend in Hampshire

Web Analytics
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Hampshire region over the 3 months to 28 August 2015.

Web Analytics Salary Histogram in Hampshire

Web Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Hampshire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Portsmouth +35 14 £40,000 -
Basingstoke - 2 £45,000 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 28 August 2015, IT jobs across the Hampshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 34 (100.00%) Analytics
2 20 (58.82%) Marketing
3 14 (41.18%) B2B
3 14 (41.18%) Analytical Skills
4 13 (38.24%) Social Media
4 13 (38.24%) Adobe
4 13 (38.24%) Digital Marketing
4 13 (38.24%) SEO
4 13 (38.24%) Advertising
5 11 (32.35%) Finance
5 11 (32.35%) MS Office
5 11 (32.35%) MS Excel
6 9 (26.47%) SaaS
6 9 (26.47%) B2C
7 8 (23.53%) Pay per click
7 8 (23.53%) Mobile Marketing
7 8 (23.53%) Social Media Marketing
7 8 (23.53%) Facebook
7 8 (23.53%) Twitter
8 7 (20.59%) User Experience
8 7 (20.59%) E-Commerce
9 6 (17.65%) Microsoft
9 6 (17.65%) Systems Management Server (SMS)
9 6 (17.65%) Photoshop
9 6 (17.65%) Time Management
10 4 (11.76%) Billing
10 4 (11.76%) Smartphone
10 4 (11.76%) Business Development
10 4 (11.76%) Email Marketing
10 4 (11.76%) Retail

Web Analytics
Top Related IT Skills in Hampshire by Category

For the 6 months to 28 August 2015, IT jobs across the Hampshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 11 (32.35%) MS Office
1 11 (32.35%) MS Excel
2 6 (17.65%) Photoshop
Cloud Services
1 9 (26.47%) SaaS
Communications & Networking
1 2 (5.88%) SMS
General
1 20 (58.82%) Marketing
2 13 (38.24%) Advertising
3 11 (32.35%) Finance
4 4 (11.76%) Retail
4 4 (11.76%) Billing
5 2 (5.88%) Telecoms
5 2 (5.88%) Banking
Job Titles
1 11 (32.35%) Marketing Executive
1 11 (32.35%) Digital Marketing Executive
2 6 (17.65%) Account Manager
3 5 (14.71%) E-Commerce Manager
4 4 (11.76%) Sales Manager
4 4 (11.76%) Sales Executive
5 2 (5.88%) Web Designer
5 2 (5.88%) Designer
Libraries, Frameworks & Software Standards
1 2 (5.88%) HTML
1 2 (5.88%) CSS
1 2 (5.88%) jQuery
Miscellaneous
1 14 (41.18%) Analytical Skills
2 13 (38.24%) Social Media
3 7 (20.59%) User Experience
4 4 (11.76%) Management Information System
4 4 (11.76%) Smartphone
5 2 (5.88%) Graphic Design
Processes & Methodologies
1 34 (100.00%) Analytics
2 14 (41.18%) B2B
3 13 (38.24%) SEO
3 13 (38.24%) Digital Marketing
4 9 (26.47%) B2C
5 8 (23.53%) Pay per click
5 8 (23.53%) Social Media Marketing
5 8 (23.53%) Mobile Marketing
6 7 (20.59%) E-Commerce
7 6 (17.65%) Time Management
8 4 (11.76%) Business Development
8 4 (11.76%) Email Marketing
8 4 (11.76%) Line Management
8 4 (11.76%) Coaching
9 3 (8.82%) Online Marketing
10 2 (5.88%) Web Design
10 2 (5.88%) CRM
10 2 (5.88%) Change Management
11 1 (2.94%) Customer Analytics
11 1 (2.94%) Brand Management
Programming Languages
1 2 (5.88%) PHP
Systems Management
1 6 (17.65%) Systems Management Server (SMS)
Vendors
1 13 (38.24%) Adobe
2 8 (23.53%) Facebook
2 8 (23.53%) Twitter
3 6 (17.65%) Microsoft