The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank - 169 189
Permanent jobs citing Web Analytics 0 2 4
As % of all permanent IT jobs located in Hampshire - 0.061% 0.094%
As % of the Processes & Methodologies category - 0.077% 0.12%
Number of salaries quoted 0 2 4
Average salary - £45,000 £45,000
UK excluding London average salary £40,000 £35,250 £38,000
% change year-on-year
+13.47% -7.23%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3069 2584 3232
As % of all permanent IT jobs located in Hampshire 79.86% 79.24% 76.28%
Number of salaries quoted 2649 2107 2682
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £29,000 £27,500 £27,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hampshire

Web Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Hampshire region.

Web Analytics Salary Trend in Hampshire

Web Analytics
Top 25 Related IT Skills in Hampshire

For the 6 months to 30 January 2015, IT jobs across the Hampshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 3 (100.00%) SEO
1 3 (100.00%) Analytics
2 2 (66.67%) User Experience
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Marketing
3 1 (33.33%) Search Engine Marketing
3 1 (33.33%) QlikView
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Time Management
3 1 (33.33%) Market Research
3 1 (33.33%) Process Improvement
3 1 (33.33%) Finance
3 1 (33.33%) CMS
3 1 (33.33%) Retail
3 1 (33.33%) Omniture
3 1 (33.33%) Pay per click
3 1 (33.33%) Statistics
3 1 (33.33%) MS Office
3 1 (33.33%) MS Excel
3 1 (33.33%) E-Commerce
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Microsoft
3 1 (33.33%) Adobe
3 1 (33.33%) WebTrends
3 1 (33.33%) Project Management

Web Analytics
Top Related IT Skills in Hampshire by Category

For the 6 months to 30 January 2015, IT jobs across the Hampshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) MS Office
1 1 (33.33%) MS Excel
Business Applications
1 1 (33.33%) WebTrends
Database & Business Intelligence
1 1 (33.33%) QlikView
General
1 2 (66.67%) Marketing
2 1 (33.33%) Finance
2 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Web Analytics Analyst
1 1 (33.33%) Insight Analyst
1 1 (33.33%) Web Analyst
1 1 (33.33%) Web Manager
1 1 (33.33%) Analyst
1 1 (33.33%) Operations Manager
Miscellaneous
1 2 (66.67%) User Experience
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Statistics
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Analytics
2 1 (33.33%) Search Engine Marketing
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Time Management
2 1 (33.33%) Market Research
2 1 (33.33%) Process Improvement
2 1 (33.33%) Pay per click
2 1 (33.33%) E-Commerce
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Project Management
Vendors
1 1 (33.33%) Omniture
1 1 (33.33%) Microsoft
1 1 (33.33%) Adobe