The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 36 52 52
Rank change year-on-year
+16 0
Permanent jobs citing Google Analytics 8 3 2
As % of all permanent IT jobs located in Harrogate 2.54% 0.91% 0.61%
As % of the Cloud Services category 17.02% 3.75% 7.41%
Number of salaries quoted 8 3 0
Average salary £26,500 £20,500 -
Average salary % change year-on-year
+29.26% -
UK excluding London average salary £35,000 £30,250 £33,000
% change year-on-year
+15.70% -8.33%
Google Analytics
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Harrogate region.

Cloud Services Category
Harrogate
Permanent IT job ads with a match in the
Cloud Services category
47 80 27
As % of all permanent IT jobs located in Harrogate 14.92% 24.32% 8.21%
Number of salaries quoted 44 79 16
Average salary £45,000 £37,500 £35,000
Average salary % change year-on-year
+20.00% +7.14%
90% offered a salary of more than £29,900 £30,000 £24,000
10% offered a salary of more than £50,000 £45,000 £50,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Harrogate region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Harrogate

Google Analytics
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Harrogate region.

Google Analytics Salary Trend in Harrogate

Google Analytics
Salary Histogram in Harrogate

This chart provides a salary histogram for IT jobs citing Google Analytics across the Harrogate region over the 3 months to 5 February 2016.

Google Analytics Salary Histogram in Harrogate

Google Analytics
Top 29 Related IT Skills in Harrogate

For the 6 months to 5 February 2016, IT jobs across the Harrogate region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 43 (100.00%) Google
1 43 (100.00%) Analytics
2 40 (93.02%) Marketing
3 33 (76.74%) SEO
4 24 (55.81%) Social Media
5 21 (48.84%) Digital Marketing
5 21 (48.84%) Pay per click
6 19 (44.19%) Internet
7 18 (41.86%) HTML
7 18 (41.86%) CSS
8 17 (39.53%) MS Office
8 17 (39.53%) Microsoft
9 16 (37.21%) Search Engine Marketing
10 15 (34.88%) Web Development
10 15 (34.88%) Analytical Skills
10 15 (34.88%) AdWords
11 14 (32.56%) XHTML
12 11 (25.58%) MS Excel
13 8 (18.60%) Scrum
13 8 (18.60%) Mentoring
14 7 (16.28%) Brand Awareness
14 7 (16.28%) Marketing Strategy
15 5 (11.63%) Internet Marketing
15 5 (11.63%) Degree
16 4 (9.30%) Algorithms
17 3 (6.98%) Copywriting
17 3 (6.98%) JavaScript
18 1 (2.33%) User Experience
18 1 (2.33%) Strategic Planning

Google Analytics
Top Related IT Skills in Harrogate by Category

For the 6 months to 5 February 2016, IT jobs across the Harrogate region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 17 (39.53%) MS Office
2 11 (25.58%) MS Excel
Cloud Services
1 15 (34.88%) AdWords
Communications & Networking
1 19 (44.19%) Internet
General
1 40 (93.02%) Marketing
2 7 (16.28%) Brand Awareness
Job Titles
1 14 (32.56%) PPC Executive
1 14 (32.56%) Senior Manager
2 11 (25.58%) SEO Manager
3 9 (20.93%) SEO Executive
4 8 (18.60%) Senior SEO Manager
5 7 (16.28%) Content Strategist
5 7 (16.28%) Digital Marketing Strategist
5 7 (16.28%) Digital Strategist
5 7 (16.28%) Marketing Strategist
5 7 (16.28%) SEO Strategist
5 7 (16.28%) Social Media Manager
6 6 (13.95%) Campaign Executive
7 5 (11.63%) Campaign Manager
7 5 (11.63%) Senior Campaign Manager
8 3 (6.98%) Account Executive
9 2 (4.65%) Digital Executive
9 2 (4.65%) Digital Marketing Executive
9 2 (4.65%) Marketing Executive
10 1 (2.33%) Analyst
10 1 (2.33%) Insight Analyst
Libraries, Frameworks & Software Standards
1 18 (41.86%) CSS
1 18 (41.86%) HTML
2 14 (32.56%) XHTML
Miscellaneous
1 24 (55.81%) Social Media
2 15 (34.88%) Analytical Skills
3 4 (9.30%) Algorithms
4 3 (6.98%) Copywriting
5 1 (2.33%) User Experience
Processes & Methodologies
1 43 (100.00%) Analytics
2 33 (76.74%) SEO
3 21 (48.84%) Digital Marketing
3 21 (48.84%) Pay per click
4 16 (37.21%) Search Engine Marketing
5 15 (34.88%) Web Development
6 8 (18.60%) Mentoring
6 8 (18.60%) Scrum
7 7 (16.28%) Marketing Strategy
8 5 (11.63%) Internet Marketing
9 1 (2.33%) Strategic Planning
Programming Languages
1 3 (6.98%) JavaScript
Qualifications
1 5 (11.63%) Degree
Vendors
1 43 (100.00%) Google
2 17 (39.53%) Microsoft