The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 47 32 35
Rank change year-on-year
-15 +3
Permanent jobs citing Pay per click 3 1 1
As % of all permanent IT jobs located in Harrogate 0.88% 0.60% 0.46%
As % of the Processes & Methodologies category 1.12% 0.85% 0.66%
Number of salaries quoted 3 1 1
Average salary £19,000 £30,000 £20,000
Average salary % change year-on-year
-36.66% +50.00%
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Harrogate region.

Processes & Methodologies Category
Harrogate
Permanent IT job ads with a match in the
Processes & Methodologies category
269 118 151
As % of all permanent IT jobs located in Harrogate 79.35% 71.08% 69.59%
Number of salaries quoted 227 99 117
Average salary £40,000 £42,500 £35,000
Average salary % change year-on-year
-5.88% +21.42%
90% offered a salary of more than £25,000 £28,000 £25,000
10% offered a salary of more than £50,000 £45,750 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Harrogate region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Harrogate

Pay per click
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Harrogate region.

Pay per click Salary Trend in Harrogate

Pay per click
Top 30 Related IT Skills in Harrogate

For the 6 months to 29 August 2014, IT jobs across the Harrogate region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 15 (100.00%) SEO
2 12 (80.00%) Marketing
3 8 (53.33%) Digital Marketing
4 6 (40.00%) Social Media
5 5 (33.33%) E-Commerce
5 5 (33.33%) Law
5 5 (33.33%) Google
5 5 (33.33%) Social Media Marketing
6 4 (26.67%) Analytics
6 4 (26.67%) Internet
7 3 (20.00%) HTML
7 3 (20.00%) CSS
7 3 (20.00%) XHTML
7 3 (20.00%) Advertising
7 3 (20.00%) Multimedia
7 3 (20.00%) Web Development
7 3 (20.00%) Copywriting
7 3 (20.00%) Search Engine Marketing
7 3 (20.00%) Google Analytics
8 2 (13.33%) Link Building
8 2 (13.33%) Degree
8 2 (13.33%) Online Marketing
8 2 (13.33%) Retail
8 2 (13.33%) Yahoo!
8 2 (13.33%) Competitor Analysis
8 2 (13.33%) B2B
8 2 (13.33%) B2C
8 2 (13.33%) Project Management
8 2 (13.33%) Finance
9 1 (6.67%) Web Analytics

Pay per click
Top Related IT Skills in Harrogate by Category

For the 6 months to 29 August 2014, IT jobs across the Harrogate region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 3 (20.00%) Google Analytics
Communications & Networking
1 4 (26.67%) Internet
General
1 12 (80.00%) Marketing
2 5 (33.33%) Law
3 3 (20.00%) Advertising
3 3 (20.00%) Multimedia
4 2 (13.33%) Finance
4 2 (13.33%) Retail
Job Titles
1 5 (33.33%) Marketing Manager
1 5 (33.33%) Digital Marketing Manager
2 3 (20.00%) PPC Executive
2 3 (20.00%) PPC Specialist
2 3 (20.00%) E-Commerce Manager
2 3 (20.00%) Account Executive
2 3 (20.00%) PPC Manager
2 3 (20.00%) PPC Analyst
3 2 (13.33%) Analyst
3 2 (13.33%) SEO Analyst
4 1 (6.67%) SEO Executive
4 1 (6.67%) Digital Marketing Executive
4 1 (6.67%) Senior SEO Executive
4 1 (6.67%) Marketing Executive
Libraries, Frameworks & Software Standards
1 3 (20.00%) HTML
1 3 (20.00%) CSS
1 3 (20.00%) XHTML
Miscellaneous
1 6 (40.00%) Social Media
2 3 (20.00%) Copywriting
Processes & Methodologies
1 15 (100.00%) SEO
2 8 (53.33%) Digital Marketing
3 5 (33.33%) Social Media Marketing
3 5 (33.33%) E-Commerce
4 4 (26.67%) Analytics
5 3 (20.00%) Web Development
5 3 (20.00%) Search Engine Marketing
6 2 (13.33%) Competitor Analysis
6 2 (13.33%) B2B
6 2 (13.33%) B2C
6 2 (13.33%) Project Management
6 2 (13.33%) Link Building
6 2 (13.33%) Online Marketing
7 1 (6.67%) Web Analytics
7 1 (6.67%) Internet Marketing
Qualifications
1 2 (13.33%) Degree
Vendors
1 5 (33.33%) Google
2 2 (13.33%) Yahoo!