The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 32 53 55
Rank change year-on-year
+21 +2
Permanent jobs citing Pay per click 13 3 3
As % of all permanent IT jobs located in Harrogate 3.96% 0.88% 0.88%
As % of the Processes & Methodologies category 4.73% 0.96% 1.12%
Number of salaries quoted 13 3 1
Average salary £35,000 £20,500 £25,000
Average salary % change year-on-year
+70.73% -18.00%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Harrogate region.

Processes & Methodologies Category
Harrogate
Permanent IT job ads with a match in the
Processes & Methodologies category
275 312 269
As % of all permanent IT jobs located in Harrogate 83.84% 91.76% 79.35%
Number of salaries quoted 240 296 241
Average salary £35,000 £35,000 £38,750
Average salary % change year-on-year
- -9.67%
90% offered a salary of more than £24,500 £25,000 £27,800
10% offered a salary of more than £55,000 £52,500 £50,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Harrogate region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Harrogate

Pay per click
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Harrogate region.

Pay per click Salary Trend in Harrogate

Pay per click
Salary Histogram in Harrogate

This chart provides a salary histogram for IT jobs citing Pay per click across the Harrogate region over the 3 months to 9 February 2016.

Pay per click Salary Histogram in Harrogate

Pay per click
Top 23 Related IT Skills in Harrogate

For the 6 months to 9 February 2016, IT jobs across the Harrogate region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 25 (71.43%) Marketing
2 23 (65.71%) Google
3 21 (60.00%) Google Analytics
3 21 (60.00%) Analytics
4 20 (57.14%) Internet
5 18 (51.43%) Search Engine Marketing
6 17 (48.57%) HTML
6 17 (48.57%) CSS
6 17 (48.57%) Web Development
6 17 (48.57%) SEO
7 16 (45.71%) Analytical Skills
8 15 (42.86%) AdWords
8 15 (42.86%) XHTML
9 13 (37.14%) Digital Marketing
10 8 (22.86%) Scrum
10 8 (22.86%) Mentoring
10 8 (22.86%) Social Media
11 5 (14.29%) Internet Marketing
12 4 (11.43%) Copywriting
13 3 (8.57%) Web Design
13 3 (8.57%) SLA
14 1 (2.86%) Strategic Planning
14 1 (2.86%) Data Protection

Pay per click
Top Related IT Skills in Harrogate by Category

For the 6 months to 9 February 2016, IT jobs across the Harrogate region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Cloud Services
1 21 (60.00%) Google Analytics
2 15 (42.86%) AdWords
Communications & Networking
1 20 (57.14%) Internet
General
1 25 (71.43%) Marketing
Job Titles
1 16 (45.71%) PPC Executive
2 12 (34.29%) Account Manager
2 12 (34.29%) PPC Account Manager
2 12 (34.29%) PPC Manager
3 9 (25.71%) SEO Executive
4 6 (17.14%) Campaign Executive
5 5 (14.29%) Account Executive
5 5 (14.29%) SEO Manager
6 3 (8.57%) Digital Executive
6 3 (8.57%) Digital Marketing Executive
6 3 (8.57%) Marketing Executive
7 2 (5.71%) Consultant
7 2 (5.71%) Digital Account Manager
7 2 (5.71%) Digital Marketing Manager
7 2 (5.71%) Marketing Manager
7 2 (5.71%) PPC Consultant
7 2 (5.71%) Senior Manager
7 2 (5.71%) Senior SEO Manager
Libraries, Frameworks & Software Standards
1 17 (48.57%) CSS
1 17 (48.57%) HTML
2 15 (42.86%) XHTML
Miscellaneous
1 16 (45.71%) Analytical Skills
2 8 (22.86%) Social Media
3 4 (11.43%) Copywriting
Processes & Methodologies
1 21 (60.00%) Analytics
2 18 (51.43%) Search Engine Marketing
3 17 (48.57%) SEO
3 17 (48.57%) Web Development
4 13 (37.14%) Digital Marketing
5 8 (22.86%) Mentoring
5 8 (22.86%) Scrum
6 5 (14.29%) Internet Marketing
7 3 (8.57%) Web Design
8 1 (2.86%) Data Protection
8 1 (2.86%) Strategic Planning
Quality Assurance & Compliance
1 3 (8.57%) SLA
Vendors
1 23 (65.71%) Google