The table below looks at the statistics for SEO skills in IT jobs advertised for the Harrogate region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 45 44 43
Rank change year-on-year
-1 -1
Permanent jobs citing SEO 3 13 21
As % of all permanent IT jobs located in Harrogate 1.16% 3.39% 5.24%
As % of the Processes & Methodologies category 1.45% 3.80% 5.95%
Number of salaries quoted 3 7 15
Median salary £35,000 £30,000 £27,500
Median salary % change year-on-year
+16.66% +9.09%
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Harrogate region.

Processes & Methodologies Category
Harrogate
Permanent IT job ads with a match in the
Processes & Methodologies category
207 342 353
As % of all permanent IT jobs located in Harrogate 79.92% 89.30% 88.03%
Number of salaries quoted 183 310 313
Median salary £45,000 £40,000 £39,000
Median salary % change year-on-year
+12.50% +2.56%
90% offered a salary of more than £32,000 £23,000 £30,000
10% offered a salary of more than £55,000 £52,500 £50,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Harrogate

The demand trend of job ads across the Harrogate region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Harrogate

SEO
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Harrogate region.

SEO Salary Trend in Harrogate

SEO
Top 29 Related IT Skills in Harrogate

For the 6 months to 6 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Harrogate region with a requirement for SEO.

1 17 (77.27%) Marketing
2 13 (59.09%) Social Media
3 12 (54.55%) Pay per click
4 11 (50.00%) Internet
5 10 (45.45%) Analytics
6 9 (40.91%) Google
6 9 (40.91%) Google Analytics
6 9 (40.91%) Internet Marketing
7 7 (31.82%) Analytical Skills
8 6 (27.27%) Digital Marketing
9 5 (22.73%) Spreadsheet
10 4 (18.18%) Online Marketing
11 3 (13.64%) Web Design
11 3 (13.64%) MS Office
11 3 (13.64%) SLA
11 3 (13.64%) Microsoft
12 2 (9.09%) Finance
12 2 (9.09%) Blog
12 2 (9.09%) CRM
13 1 (4.55%) Business Development
13 1 (4.55%) Degree
13 1 (4.55%) Search Engine Marketing
13 1 (4.55%) Strategic Planning
13 1 (4.55%) MS Excel
13 1 (4.55%) Algorithms
13 1 (4.55%) Brand Awareness
13 1 (4.55%) Website Architecture
13 1 (4.55%) Marketing Strategy
13 1 (4.55%) AdWords

SEO
Top Related IT Skills in Harrogate by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (22.73%) Spreadsheet
2 3 (13.64%) MS Office
3 1 (4.55%) MS Excel
Cloud Services
1 9 (40.91%) Google Analytics
2 1 (4.55%) AdWords
Communications & Networking
1 11 (50.00%) Internet
General
1 17 (77.27%) Marketing
2 2 (9.09%) Finance
3 1 (4.55%) Brand Awareness
Job Titles
1 8 (36.36%) Account Manager
1 8 (36.36%) SEO Manager
2 4 (18.18%) Analyst
2 4 (18.18%) Senior Manager
2 4 (18.18%) SEO Analyst
3 3 (13.64%) PPC Account Manager
3 3 (13.64%) PPC Manager
3 3 (13.64%) SEO Account Manager
3 3 (13.64%) Technical Account Manager
3 3 (13.64%) Technical Manager
4 2 (9.09%) Campaign Manager
4 2 (9.09%) Consultant
4 2 (9.09%) PPC Consultant
4 2 (9.09%) Sales Manager
4 2 (9.09%) Senior SEO Manager
5 1 (4.55%) Business Manager
5 1 (4.55%) Development Manager
5 1 (4.55%) Marketing Analyst
5 1 (4.55%) Marketing Manager
5 1 (4.55%) SEO Executive
Miscellaneous
1 13 (59.09%) Social Media
2 7 (31.82%) Analytical Skills
3 2 (9.09%) Blog
4 1 (4.55%) Algorithms
Processes & Methodologies
1 12 (54.55%) Pay per click
2 10 (45.45%) Analytics
3 9 (40.91%) Internet Marketing
4 6 (27.27%) Digital Marketing
5 4 (18.18%) Online Marketing
6 3 (13.64%) Web Design
7 2 (9.09%) CRM
8 1 (4.55%) Business Development
8 1 (4.55%) Marketing Strategy
8 1 (4.55%) Search Engine Marketing
8 1 (4.55%) Strategic Planning
8 1 (4.55%) Website Architecture
Qualifications
1 1 (4.55%) Degree
Quality Assurance & Compliance
1 3 (13.64%) SLA
Vendors
1 9 (40.91%) Google
2 3 (13.64%) Microsoft