The table below looks at the statistics for SEO skills in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 28 26 30
Rank change year-on-year
-2 +4
Permanent jobs citing SEO 23 6 7
As % of all permanent IT jobs located in Harrogate 6.78% 3.35% 3.29%
As % of the Processes & Methodologies category 8.49% 4.65% 4.70%
Number of salaries quoted 23 4 7
Average salary £30,000 £21,250 £22,500
Average salary % change year-on-year
+41.17% -5.55%
90% offered a salary of more than £20,900 £20,000 £20,000
10% offered a salary of more than £42,500 £27,750 £30,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Harrogate region.

Processes & Methodologies Category
Harrogate
Permanent IT job ads with a match in the
Processes & Methodologies category
271 129 149
As % of all permanent IT jobs located in Harrogate 79.94% 72.07% 69.95%
Number of salaries quoted 229 111 116
Average salary £40,000 £45,000 £35,000
Average salary % change year-on-year
-11.11% +28.57%
90% offered a salary of more than £26,200 £30,000 £23,500
10% offered a salary of more than £50,000 £47,500 £62,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Harrogate region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Harrogate

SEO
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Harrogate region.

SEO Salary Trend in Harrogate

SEO
Salary Histogram in Harrogate

This chart provides a salary histogram for IT jobs citing SEO across the Harrogate region over the 3 months to 22 August 2014.

SEO Salary Histogram in Harrogate

SEO
Top 30 Related IT Skills in Harrogate

For the 6 months to 22 August 2014, IT jobs across the Harrogate region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 30 (76.92%) Marketing
2 17 (43.59%) Pay per click
3 15 (38.46%) Online Marketing
4 11 (28.21%) Social Media
5 9 (23.08%) Digital Marketing
6 7 (17.95%) HTML
6 7 (17.95%) CSS
6 7 (17.95%) E-Commerce
6 7 (17.95%) Project Management
7 5 (12.82%) Publishing
7 5 (12.82%) Workflow
7 5 (12.82%) Law
7 5 (12.82%) Degree
7 5 (12.82%) Google
7 5 (12.82%) Internet
7 5 (12.82%) Marketing Strategy
7 5 (12.82%) Social Media Marketing
7 5 (12.82%) Analytics
8 4 (10.26%) HTML5
8 4 (10.26%) jQuery
8 4 (10.26%) Advertising
8 4 (10.26%) JavaScript
9 3 (7.69%) SQL Server
9 3 (7.69%) VB
9 3 (7.69%) VB.NET
9 3 (7.69%) .NET
9 3 (7.69%) Windows
9 3 (7.69%) XHTML
9 3 (7.69%) C#
9 3 (7.69%) ASP.NET

SEO
Top Related IT Skills in Harrogate by Category

For the 6 months to 22 August 2014, IT jobs across the Harrogate region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.56%) WordPress
Applications
1 1 (2.56%) Photoshop
1 1 (2.56%) Adobe Illustrator
Business Applications
1 3 (7.69%) Google Analytics
2 1 (2.56%) Magento
Cloud Services
1 3 (7.69%) Microsoft Azure
Communications & Networking
1 5 (12.82%) Internet
Database & Business Intelligence
1 3 (7.69%) SQL Server
1 3 (7.69%) SQL Server Reporting Services
2 1 (2.56%) MySQL
Development Applications
1 3 (7.69%) Team Foundation Server
1 3 (7.69%) MSTest
2 1 (2.56%) Git (software)
General
1 30 (76.92%) Marketing
2 5 (12.82%) Publishing
2 5 (12.82%) Law
3 4 (10.26%) Advertising
4 3 (7.69%) Multimedia
5 2 (5.13%) Retail
5 2 (5.13%) Finance
Job Titles
1 11 (28.21%) SEO Account Manager
1 11 (28.21%) Account Manager
2 10 (25.64%) Technical Account Manager
2 10 (25.64%) Technical Manager
3 5 (12.82%) Digital Marketing Manager
3 5 (12.82%) Marketing Manager
4 4 (10.26%) E-Commerce Manager
5 3 (7.69%) Analyst
5 3 (7.69%) SEO Analyst
5 3 (7.69%) PPC Manager
5 3 (7.69%) PPC Analyst
5 3 (7.69%) Head of Development
5 3 (7.69%) Account Executive
5 3 (7.69%) PPC Specialist
5 3 (7.69%) PPC Executive
6 2 (5.13%) Digital Marketing Executive
6 2 (5.13%) Marketing Executive
7 1 (2.56%) Developer
7 1 (2.56%) Web Developer
7 1 (2.56%) SEO Executive
Libraries, Frameworks & Software Standards
1 7 (17.95%) HTML
1 7 (17.95%) CSS
2 4 (10.26%) HTML5
2 4 (10.26%) jQuery
3 3 (7.69%) .NET
3 3 (7.69%) XHTML
3 3 (7.69%) ASP.NET
3 3 (7.69%) ADO.NET Entity Framework
3 3 (7.69%) WinForms
3 3 (7.69%) .NET Framework
3 3 (7.69%) ASP.NET Web Forms
3 3 (7.69%) Twitter Bootstrap
3 3 (7.69%) ASP.NET MVC 4
3 3 (7.69%) Razor View Engine
3 3 (7.69%) ASP.NET MVC
4 1 (2.56%) LAMP
4 1 (2.56%) CSS3
Miscellaneous
1 11 (28.21%) Social Media
2 3 (7.69%) Copywriting
Operating Systems
1 3 (7.69%) Windows
Processes & Methodologies
1 17 (43.59%) Pay per click
2 15 (38.46%) Online Marketing
3 9 (23.08%) Digital Marketing
4 7 (17.95%) E-Commerce
4 7 (17.95%) Project Management
5 5 (12.82%) Workflow
5 5 (12.82%) Marketing Strategy
5 5 (12.82%) Social Media Marketing
5 5 (12.82%) Analytics
6 3 (7.69%) MVC
6 3 (7.69%) Scrum
6 3 (7.69%) Agile Software Development
6 3 (7.69%) TDD
6 3 (7.69%) Continuous Integration
6 3 (7.69%) Kanban
6 3 (7.69%) Web Development
6 3 (7.69%) Search Engine Marketing
7 2 (5.13%) Link Building
7 2 (5.13%) Competitor Analysis
7 2 (5.13%) Web Analytics
Programming Languages
1 4 (10.26%) JavaScript
2 3 (7.69%) VB
2 3 (7.69%) VB.NET
2 3 (7.69%) C#
3 1 (2.56%) PHP
Qualifications
1 5 (12.82%) Degree
Vendors
1 5 (12.82%) Google
2 2 (5.13%) Yahoo!