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This section looks at the demand for Database Marketing skills within the Hertfordshire region with a comparison to our Database & Business Intelligence category. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkDatabase Marketing
Location
3 months to 25 Jul 2008Same period last year
Rank166175
Rank change on same period last yearUp+9
Matching permanent IT job ads12
As % of all UK permanent IT job ads sampled0.001 %0.001 %
As % of the category below0.084 %0.194 %
Salaries quoted12
Average minimum salary£23,000£37,500
Average salary£23,000£42,500
% change on same period last year-45.88 %
Average maximum salary£23,000£47,500
UK excluding London average salary£37,778£35,193
% change on same period last year+7.34 %
Hertfordshire IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
Hertfordshire
Matching permanent IT job ads11901032
As % of all UK permanent IT job ads sampled0.628 %0.423 %
Salaries quoted1053857
Average minimum salary£36,555£35,226
Average salary£39,896£37,812
% change on same period last year+5.51 %
Average maximum salary£43,237£40,398
UK excluding London average salary£37,141£38,092
% change on same period last year-2.49 %
Database Marketing East of EnglandDatabase Marketing
East of England

Database Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Database Marketing across the Hertfordshire region as a proportion of the total demand within the Database & Business Intelligence category.

Hertfordshire Database Marketing Demand Trend

Database Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the Hertfordshire region.

Hertfordshire Database Marketing Salary Trend

Database Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the Hertfordshire region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
WatfordNew entry-1£23,000-
Database Marketing East of EnglandDatabase Marketing
East of England

Database Marketing
Top 10 Related IT Skills

For the 6 months to 25 July 2008, IT jobs across the Hertfordshire region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

12 (100.00 %)SQL
12 (100.00 %)Marketing
21 (50.00 %)Direct Marketing
21 (50.00 %)Digital Marketing
21 (50.00 %)Data Extraction
21 (50.00 %)PHP
21 (50.00 %)MS Excel
21 (50.00 %)Service Delivery
21 (50.00 %)Management Information System
21 (50.00 %)Data Analysis

Database Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT jobs across the Hertfordshire region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Hertfordshire IT Job Market, ApplicationsApplications
11 (50.00 %)MS Excel
Hertfordshire IT Job Market, GeneralGeneral
12 (100.00 %)Marketing
Hertfordshire IT Job Market, Job TitlesJob Titles
11 (50.00 %)Analyst
11 (50.00 %)IT Manager
11 (50.00 %)Systems Manager
11 (50.00 %)Data Analyst
11 (50.00 %)Business Systems Manager
11 (50.00 %)Business Manager
Hertfordshire IT Job Market, MiscellaneousMiscellaneous
11 (50.00 %)Management Information System
11 (50.00 %)Data Extraction
Hertfordshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
11 (50.00 %)Service Delivery
11 (50.00 %)Data Analysis
11 (50.00 %)Direct Marketing
11 (50.00 %)Digital Marketing
Hertfordshire IT Job Market, Programming LanguagesProgramming Languages
12 (100.00 %)SQL
21 (50.00 %)PHP
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