The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hertfordshire region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Database Marketing
Rank 137 - -
Rank change year-on-year
- 0
Permanent jobs citing Database Marketing 3 0 0
As % of all permanent IT jobs located in Hertfordshire 0.122% - -
As % of the Processes & Methodologies category 0.159% - -
Number of salaries quoted 3 0 0
Average salary £38,500 - -
UK excluding London average salary £46,000 £32,500 £37,000
% change year-on-year
+41.53% -12.16%
All Processes & Methodologies
Hertfordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1885 1837 2585
As % of all permanent IT jobs located in Hertfordshire 76.47% 72.93% 76.64%
Number of salaries quoted 1486 1476 2084
Average salary £45,000 £47,500 £45,000
Average salary % change year-on-year
-5.26% +5.55%
90% offered a salary of more than £31,500 £31,500 £32,500
10% offered a salary of more than £65,000 £67,500 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Database Marketing
East of England

Database Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Hertfordshire Database Marketing Jobs Demand Trend

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the Hertfordshire region.

Hertfordshire Database Marketing Salary Trend

Database Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the Hertfordshire region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Watford - 1 £37,500 -
Database Marketing
East of England

Database Marketing
Top 22 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Hertfordshire region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 9 (100.00%) SQL
1 9 (100.00%) Marketing
2 6 (66.67%) MS Excel
3 5 (55.56%) T-SQL
3 5 (55.56%) SQL Server
3 5 (55.56%) ETL
3 5 (55.56%) SQL Server Reporting Services
3 5 (55.56%) Data Analysis
3 5 (55.56%) SQL Server 2005
3 5 (55.56%) Data Management
3 5 (55.56%) SQL Server Integration Services
3 5 (55.56%) SQL Server 2008
3 5 (55.56%) FastStats
4 3 (33.33%) Epiphany
4 3 (33.33%) SAS
4 3 (33.33%) Chordiant
4 3 (33.33%) SMS
4 3 (33.33%) Alterian
4 3 (33.33%) Unica
4 3 (33.33%) Direct Marketing
5 2 (22.22%) SQL Server Analysis Services
6 1 (11.11%) CRM

Database Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Hertfordshire region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) SAS
Applications
1 6 (66.67%) MS Excel
2 5 (55.56%) FastStats
Communications & Networking
1 3 (33.33%) SMS
Database & Business Intelligence
1 5 (55.56%) SQL Server
1 5 (55.56%) SQL Server Reporting Services
1 5 (55.56%) SQL Server 2005
1 5 (55.56%) SQL Server Integration Services
1 5 (55.56%) SQL Server 2008
2 2 (22.22%) SQL Server Analysis Services
General
1 9 (100.00%) Marketing
Job Titles
1 5 (55.56%) DBA
2 4 (44.44%) Developer
2 4 (44.44%) SQL Developer
2 4 (44.44%) SQL DBA
3 3 (33.33%) Database Manager
3 3 (33.33%) Marketing Manager
3 3 (33.33%) Database Marketing Manager
4 1 (11.11%) Team Leader
Processes & Methodologies
1 5 (55.56%) ETL
1 5 (55.56%) Data Analysis
1 5 (55.56%) Data Management
2 3 (33.33%) Direct Marketing
3 1 (11.11%) CRM
Programming Languages
1 9 (100.00%) SQL
2 5 (55.56%) T-SQL
Vendors
1 3 (33.33%) Epiphany
1 3 (33.33%) Chordiant
1 3 (33.33%) Alterian
1 3 (33.33%) Unica