The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 25 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
25 Nov 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 122 162
Permanent jobs citing Pay per click 0 7 9
As % of all permanent IT jobs located in Hertfordshire - 0.37% 0.29%
As % of the Processes & Methodologies category - 0.49% 0.38%
Number of salaries quoted 0 7 5
Average salary - £70,000 £42,500
Average salary % change year-on-year
- +64.70%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1878 1438 2350
As % of all permanent IT jobs located in Hertfordshire 77.57% 75.01% 76.52%
Number of salaries quoted 1528 1134 1961
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £30,000 £30,000 £32,500
10% offered a salary of more than £70,000 £62,500 £67,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Hertfordshire

Pay per click
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Hertfordshire region.

Pay per click Salary Trend in Hertfordshire

Pay per click
Top 21 Related IT Skills in Hertfordshire

For the 6 months to 25 November 2014, IT jobs across the Hertfordshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 2 (100.00%) Google Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Google
1 2 (100.00%) Marketing
2 1 (50.00%) Performance Analysis
2 1 (50.00%) Coaching
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Social Media
2 1 (50.00%) HTML
2 1 (50.00%) Photoshop
2 1 (50.00%) CSS
2 1 (50.00%) E-Commerce
2 1 (50.00%) Internet
2 1 (50.00%) Project Management
2 1 (50.00%) Service Delivery
2 1 (50.00%) SEO
2 1 (50.00%) Advertising
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Retail
2 1 (50.00%) Yahoo!

Pay per click
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 25 November 2014, IT jobs across the Hertfordshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 1 (50.00%) Photoshop
Business Applications
1 2 (100.00%) Google Analytics
Communications & Networking
1 1 (50.00%) Internet
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) Retail
Job Titles
1 1 (50.00%) Marketing Manager
1 1 (50.00%) PPC Specialist
1 1 (50.00%) Digital Marketing Manager
1 1 (50.00%) PPC Manager
1 1 (50.00%) PPC Analyst
1 1 (50.00%) PPC Executive
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
1 1 (50.00%) CSS
Miscellaneous
1 1 (50.00%) Social Media
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Performance Analysis
2 1 (50.00%) Coaching
2 1 (50.00%) E-Commerce
2 1 (50.00%) Project Management
2 1 (50.00%) Service Delivery
2 1 (50.00%) SEO
2 1 (50.00%) Stakeholder Management
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Yahoo!