The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hull region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 26 28 24
Rank change year-on-year
+2 -4
Permanent jobs citing Google Analytics 4 1 1
As % of all permanent IT jobs located in Hull 3.57% 0.94% 0.99%
As % of the Cloud Services category 50.00% 50.00% 11.11%
Number of salaries quoted 3 1 0
Median salary £32,000 £30,000 -
Median salary % change year-on-year
+6.66% -
UK excluding London median salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%
Google Analytics
East Yorkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Hull region.

Cloud Services Category
Hull
Permanent IT job ads with a match in the
Cloud Services category
8 2 9
As % of all permanent IT jobs located in Hull 7.14% 1.89% 8.91%
Number of salaries quoted 4 2 7
Median salary £32,000 £28,750 £30,000
Median salary % change year-on-year
+11.30% -4.16%
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Hull

The demand trend of job ads across the Hull region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Hull

Google Analytics
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hull region.

Google Analytics Salary Trend in Hull

Google Analytics
Top 30 Related IT Skills in Hull

For the 6 months to 30 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hull region with a requirement for Google Analytics.

1 6 (100.00%) HTML
1 6 (100.00%) PHP
1 6 (100.00%) CSS
1 6 (100.00%) XML
1 6 (100.00%) E-Commerce
1 6 (100.00%) SEO
1 6 (100.00%) Google
1 6 (100.00%) WordPress
1 6 (100.00%) HTML5
1 6 (100.00%) Magento
1 6 (100.00%) Analytics
2 5 (83.33%) User Experience
2 5 (83.33%) Git (software)
2 5 (83.33%) ExpressionEngine
2 5 (83.33%) AdWords
2 5 (83.33%) Wireframes
2 5 (83.33%) CSS3
2 5 (83.33%) Sass
2 5 (83.33%) LESS
2 5 (83.33%) Web Development
2 5 (83.33%) JavaScript
3 1 (16.67%) .NET
3 1 (16.67%) Adobe
3 1 (16.67%) Project Management
3 1 (16.67%) Coremetrics
3 1 (16.67%) Marketing
3 1 (16.67%) Migration
3 1 (16.67%) CMS
3 1 (16.67%) Games
3 1 (16.67%) Drupal

Google Analytics
Top Related IT Skills in Hull by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (100.00%) WordPress
2 5 (83.33%) ExpressionEngine
3 1 (16.67%) CMS
3 1 (16.67%) Drupal
Business Applications
1 6 (100.00%) Magento
Cloud Services
1 5 (83.33%) AdWords
Development Applications
1 5 (83.33%) Git (software)
General
1 1 (16.67%) Games
1 1 (16.67%) Marketing
Job Titles
1 5 (83.33%) Developer
1 5 (83.33%) Web Developer
2 1 (16.67%) SEO Manager
2 1 (16.67%) Technical Manager
Libraries, Frameworks & Software Standards
1 6 (100.00%) CSS
1 6 (100.00%) HTML
1 6 (100.00%) HTML5
1 6 (100.00%) XML
2 5 (83.33%) CSS3
2 5 (83.33%) LESS
2 5 (83.33%) Sass
3 1 (16.67%) .NET
Miscellaneous
1 5 (83.33%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
1 6 (100.00%) E-Commerce
1 6 (100.00%) SEO
2 5 (83.33%) Web Development
2 5 (83.33%) Wireframes
3 1 (16.67%) Migration
3 1 (16.67%) Project Management
3 1 (16.67%) Re-Platforming
Programming Languages
1 6 (100.00%) PHP
2 5 (83.33%) JavaScript
Vendors
1 6 (100.00%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) Coremetrics