The table below looks at the statistics for SEO skills in IT jobs advertised for the Hull region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 27 26 22
Rank change year-on-year
-1 -4
Permanent jobs citing SEO 2 6 1
As % of all permanent IT jobs located in Hull 1.67% 6.38% 1.09%
As % of the Processes & Methodologies category 2.13% 7.06% 1.33%
Number of salaries quoted 1 6 1
Average salary £32,500 £26,500 £21,500
Average salary % change year-on-year
+22.64% +23.25%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
East Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hull region.

Processes & Methodologies Category
Hull
Permanent IT job ads with a match in the
Processes & Methodologies category
94 85 75
As % of all permanent IT jobs located in Hull 78.33% 90.43% 81.52%
Number of salaries quoted 65 80 61
Average salary £32,500 £32,500 £40,577
Average salary % change year-on-year
- -19.90%
90% offered a salary of more than £25,000 £25,500 £21,547
10% offered a salary of more than £42,500 £52,500 £42,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Hull

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hull region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hull

SEO
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hull region.

SEO Salary Trend in Hull

SEO
Top 27 Related IT Skills in Hull

For the 6 months to 19 September 2014, IT jobs across the Hull region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) JavaScript
1 5 (100.00%) Google
1 5 (100.00%) Marketing
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Digital Media
1 5 (100.00%) Analytics
2 3 (60.00%) Facebook
2 3 (60.00%) Twitter
2 3 (60.00%) Online Marketing
2 3 (60.00%) Social Media
2 3 (60.00%) Pay per click
2 3 (60.00%) HTML
2 3 (60.00%) Yahoo!
2 3 (60.00%) CSS
2 3 (60.00%) B2B
2 3 (60.00%) B2C
3 2 (40.00%) Retail
3 2 (40.00%) XML
3 2 (40.00%) RSS
3 2 (40.00%) PHP
3 2 (40.00%) .NET
3 2 (40.00%) Coremetrics
3 2 (40.00%) WordPress
3 2 (40.00%) Degree
3 2 (40.00%) Google Analytics
3 2 (40.00%) Magento
3 2 (40.00%) Mentoring

SEO
Top Related IT Skills in Hull by Category

For the 6 months to 19 September 2014, IT jobs across the Hull region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) WordPress
Business Applications
1 2 (40.00%) Google Analytics
1 2 (40.00%) Magento
General
1 5 (100.00%) Marketing
2 2 (40.00%) Retail
Job Titles
1 3 (60.00%) SEO Manager
2 2 (40.00%) Project Leader
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
1 3 (60.00%) CSS
2 2 (40.00%) XML
2 2 (40.00%) RSS
2 2 (40.00%) .NET
Miscellaneous
1 5 (100.00%) Digital Media
2 3 (60.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Analytics
2 3 (60.00%) Online Marketing
2 3 (60.00%) B2B
2 3 (60.00%) B2C
2 3 (60.00%) Pay per click
3 2 (40.00%) Mentoring
Programming Languages
1 5 (100.00%) JavaScript
2 2 (40.00%) PHP
Qualifications
1 2 (40.00%) Degree
Vendors
1 5 (100.00%) Google
2 3 (60.00%) Facebook
2 3 (60.00%) Twitter
2 3 (60.00%) Yahoo!
3 2 (40.00%) Coremetrics
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 3 days ago