The table below looks at the statistics for SEO skills in IT jobs advertised for the Hull region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 27 19 27
Rank change year-on-year
-8 +8
Permanent jobs citing SEO 2 6 2
As % of all permanent IT jobs located in Hull 1.79% 5.45% 1.63%
As % of the Processes & Methodologies category 1.87% 6.19% 1.96%
Number of salaries quoted 0 5 2
Median salary - £27,500 £32,500
Median salary % change year-on-year
- -15.38%
UK excluding London median salary £31,500 £32,500 £30,000
% change year-on-year
-3.07% +8.33%
SEO
East Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hull region.

Processes & Methodologies Category
Hull
Permanent IT job ads with a match in the
Processes & Methodologies category
107 97 102
As % of all permanent IT jobs located in Hull 95.54% 88.18% 82.93%
Number of salaries quoted 80 89 70
Median salary £42,500 £35,000 £32,500
Median salary % change year-on-year
+21.42% +7.69%
90% offered a salary of more than £27,800 £26,750 £30,000
10% offered a salary of more than £62,500 £40,000 £55,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Hull

The demand trend of job ads across the Hull region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Hull

SEO
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hull region.

SEO Salary Trend in Hull

SEO
Top 21 Related IT Skills in Hull

For the 6 months to 28 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hull region with a requirement for SEO.

1 6 (100.00%) HTML
1 6 (100.00%) JavaScript
1 6 (100.00%) PHP
1 6 (100.00%) CSS
1 6 (100.00%) XML
1 6 (100.00%) E-Commerce
1 6 (100.00%) Google
1 6 (100.00%) Web Development
1 6 (100.00%) Google Analytics
1 6 (100.00%) WordPress
1 6 (100.00%) Magento
1 6 (100.00%) Git (software)
1 6 (100.00%) ExpressionEngine
1 6 (100.00%) HTML5
1 6 (100.00%) CSS3
1 6 (100.00%) Sass
1 6 (100.00%) LESS
1 6 (100.00%) Analytics
1 6 (100.00%) User Experience
1 6 (100.00%) AdWords
1 6 (100.00%) Wireframes

SEO
Top Related IT Skills in Hull by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (100.00%) ExpressionEngine
1 6 (100.00%) WordPress
Business Applications
1 6 (100.00%) Magento
Cloud Services
1 6 (100.00%) AdWords
1 6 (100.00%) Google Analytics
Development Applications
1 6 (100.00%) Git (software)
Job Titles
1 6 (100.00%) Developer
1 6 (100.00%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (100.00%) CSS
1 6 (100.00%) CSS3
1 6 (100.00%) HTML
1 6 (100.00%) HTML5
1 6 (100.00%) LESS
1 6 (100.00%) Sass
1 6 (100.00%) XML
Miscellaneous
1 6 (100.00%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
1 6 (100.00%) E-Commerce
1 6 (100.00%) Web Development
1 6 (100.00%) Wireframes
Programming Languages
1 6 (100.00%) JavaScript
1 6 (100.00%) PHP
Vendors
1 6 (100.00%) Google