The table below looks at the statistics for SEO skills in IT jobs advertised for the Hull region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 17 24 24
Rank change year-on-year
+7 0
Permanent jobs citing SEO 7 3 3
As % of all permanent IT jobs located in Hull 5.47% 2.54% 3.26%
As % of the Processes & Methodologies category 6.09% 3.26% 3.70%
Number of salaries quoted 6 2 3
Average salary £27,500 £32,500 £27,500
Average salary % change year-on-year
-15.38% +18.18%
90% offered a salary of more than £24,500 £32,500 £25,900
10% offered a salary of more than £29,500 £32,500 £30,700
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
East Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hull region.

Processes & Methodologies Category
Hull
Permanent IT job ads with a match in the
Processes & Methodologies category
115 92 81
As % of all permanent IT jobs located in Hull 89.84% 77.97% 88.04%
Number of salaries quoted 88 64 72
Average salary £40,000 £32,500 £32,500
Average salary % change year-on-year
+23.07% -
90% offered a salary of more than £27,500 £29,550 £24,300
10% offered a salary of more than £55,000 £42,500 £44,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Hull

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hull region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hull

SEO
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hull region.

SEO Salary Trend in Hull

SEO
Top 30 Related IT Skills in Hull

For the 6 months to 3 September 2015, IT jobs across the Hull region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (85.71%) PHP
1 6 (85.71%) CSS
1 6 (85.71%) E-Commerce
1 6 (85.71%) CMS
1 6 (85.71%) Marketing
2 5 (71.43%) Photoshop
2 5 (71.43%) Pay per click
3 4 (57.14%) Internet
3 4 (57.14%) Telecoms
3 4 (57.14%) Email Marketing
3 4 (57.14%) ExpressionEngine
3 4 (57.14%) Degree
3 4 (57.14%) Web Design
4 3 (42.86%) Google
4 3 (42.86%) Google Analytics
4 3 (42.86%) HTML
4 3 (42.86%) Analytics
5 2 (28.57%) WordPress
5 2 (28.57%) Magento
5 2 (28.57%) HTML5
5 2 (28.57%) .NET
5 2 (28.57%) XML
6 1 (14.29%) Adobe
6 1 (14.29%) Drupal
6 1 (14.29%) Coremetrics
6 1 (14.29%) Statistical Analysis
6 1 (14.29%) Social Media
6 1 (14.29%) Facebook
6 1 (14.29%) Digital Marketing
6 1 (14.29%) Advertising

SEO
Top Related IT Skills in Hull by Category

For the 6 months to 3 September 2015, IT jobs across the Hull region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (85.71%) CMS
2 4 (57.14%) ExpressionEngine
3 2 (28.57%) WordPress
4 1 (14.29%) Drupal
Applications
1 5 (71.43%) Photoshop
Business Applications
1 2 (28.57%) Magento
Cloud Services
1 3 (42.86%) Google Analytics
Communications & Networking
1 4 (57.14%) Internet
General
1 6 (85.71%) Marketing
2 4 (57.14%) Telecoms
3 1 (14.29%) Advertising
Job Titles
1 4 (57.14%) Web Designer
1 4 (57.14%) Graphic Designer
1 4 (57.14%) Designer
2 1 (14.29%) Analyst
2 1 (14.29%) SEO Manager
2 1 (14.29%) Technical Manager
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
2 3 (42.86%) HTML
3 2 (28.57%) .NET
3 2 (28.57%) XML
3 2 (28.57%) HTML5
Miscellaneous
1 1 (14.29%) Social Media
1 1 (14.29%) Analytical Skills
Processes & Methodologies
1 6 (85.71%) E-Commerce
2 5 (71.43%) Pay per click
3 4 (57.14%) Email Marketing
3 4 (57.14%) Web Design
4 3 (42.86%) Analytics
5 1 (14.29%) Statistical Analysis
5 1 (14.29%) Digital Marketing
Programming Languages
1 6 (85.71%) PHP
Qualifications
1 4 (57.14%) Degree
Vendors
1 3 (42.86%) Google
2 1 (14.29%) Coremetrics
2 1 (14.29%) Facebook
2 1 (14.29%) Adobe