The table below looks at the statistics for SEO skills in IT jobs advertised for the Hull region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 32 24 29
Rank change year-on-year
-8 +5
Permanent jobs citing SEO 1 4 1
As % of all permanent IT jobs located in Hull 0.66% 2.60% 0.80%
As % of the Processes & Methodologies category 0.74% 2.84% 0.95%
Number of salaries quoted 1 4 0
Median salary £45,000 £27,500 -
Median salary % change year-on-year
+63.63% -
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
East Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hull region.

Processes & Methodologies Category
Hull
Permanent IT job ads with a match in the
Processes & Methodologies category
135 141 105
As % of all permanent IT jobs located in Hull 88.82% 91.56% 84.00%
Number of salaries quoted 103 96 68
Median salary £35,000 £42,820 £32,500
Median salary % change year-on-year
-18.26% +31.75%
90% offered a salary of more than £27,500 £28,500 £25,000
10% offered a salary of more than £62,500 £42,500 £55,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Hull

The demand trend of job ads across the Hull region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Hull

SEO
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hull region.

SEO Salary Trend in Hull

SEO
Top 30 Related IT Skills in Hull

For the 6 months to 29 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hull region with a requirement for SEO.

1 5 (100.00%) Analytics
2 4 (80.00%) Sass
2 4 (80.00%) LESS
2 4 (80.00%) HTML5
2 4 (80.00%) CSS3
2 4 (80.00%) User Experience
2 4 (80.00%) AdWords
2 4 (80.00%) Wireframes
2 4 (80.00%) HTML
2 4 (80.00%) JavaScript
2 4 (80.00%) PHP
2 4 (80.00%) CSS
2 4 (80.00%) XML
2 4 (80.00%) E-Commerce
2 4 (80.00%) Google
2 4 (80.00%) Web Development
2 4 (80.00%) Google Analytics
2 4 (80.00%) WordPress
2 4 (80.00%) Magento
2 4 (80.00%) Git (software)
2 4 (80.00%) ExpressionEngine
3 1 (20.00%) Online Marketing
3 1 (20.00%) Statistical Analysis
3 1 (20.00%) Statistics
3 1 (20.00%) Marketing
3 1 (20.00%) Finance
3 1 (20.00%) Retail
3 1 (20.00%) Statistical Modelling
3 1 (20.00%) R
3 1 (20.00%) Bayesian Methods

SEO
Top Related IT Skills in Hull by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (80.00%) ExpressionEngine
1 4 (80.00%) WordPress
Business Applications
1 4 (80.00%) Magento
Cloud Services
1 4 (80.00%) AdWords
1 4 (80.00%) Google Analytics
Development Applications
1 4 (80.00%) Git (software)
General
1 1 (20.00%) Finance
1 1 (20.00%) Marketing
1 1 (20.00%) Retail
Job Titles
1 4 (80.00%) Developer
1 4 (80.00%) Web Developer
2 1 (20.00%) Data Scientist
Libraries, Frameworks & Software Standards
1 4 (80.00%) CSS
1 4 (80.00%) CSS3
1 4 (80.00%) HTML
1 4 (80.00%) HTML5
1 4 (80.00%) LESS
1 4 (80.00%) Sass
1 4 (80.00%) XML
Miscellaneous
1 4 (80.00%) User Experience
2 1 (20.00%) Statistics
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) E-Commerce
2 4 (80.00%) Web Development
2 4 (80.00%) Wireframes
3 1 (20.00%) Bayesian Methods
3 1 (20.00%) Online Marketing
3 1 (20.00%) Statistical Analysis
3 1 (20.00%) Statistical Modelling
Programming Languages
1 4 (80.00%) JavaScript
1 4 (80.00%) PHP
2 1 (20.00%) R
Vendors
1 4 (80.00%) Google