The table below looks at the statistics for SEO skills in IT jobs advertised for the Ipswich region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 45 51 64
Rank change year-on-year
+6 +13
Permanent jobs citing SEO 2 3 1
As % of all permanent IT jobs located in Ipswich 0.72% 0.91% 0.27%
As % of the Processes & Methodologies category 0.86% 1.05% 0.38%
Number of salaries quoted 1 3 1
Average salary £18,000 £30,000 £27,500
Average salary % change year-on-year
-40.00% +9.09%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Suffolk

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Ipswich region.

Processes & Methodologies Category
Ipswich
Permanent IT job ads with a match in the
Processes & Methodologies category
233 285 262
As % of all permanent IT jobs located in Ipswich 83.51% 86.10% 70.62%
Number of salaries quoted 176 260 229
Average salary £40,000 £45,000 £38,500
Average salary % change year-on-year
-11.11% +16.88%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Ipswich

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Ipswich region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Ipswich

SEO
Salary Trend in Ipswich

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Ipswich region.

SEO Salary Trend in Ipswich

SEO
Top 15 Related IT Skills in Ipswich

For the 6 months to 19 December 2014, IT jobs across the Ipswich region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (66.67%) E-Commerce
1 2 (66.67%) Stakeholder Management
1 2 (66.67%) Content Management
1 2 (66.67%) HTML
1 2 (66.67%) CSS
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Social Media
1 2 (66.67%) Advertising
1 2 (66.67%) Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Google
2 1 (33.33%) Statistics
2 1 (33.33%) Mathematics
2 1 (33.33%) Web Analytics
2 1 (33.33%) Pay per click

SEO
Top Related IT Skills in Ipswich by Category

For the 6 months to 19 December 2014, IT jobs across the Ipswich region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

General
1 2 (66.67%) Advertising
1 2 (66.67%) Marketing
Job Titles
1 1 (33.33%) SEO Executive
Libraries, Frameworks & Software Standards
1 2 (66.67%) HTML
1 2 (66.67%) CSS
Miscellaneous
1 2 (66.67%) Social Media
2 1 (33.33%) Statistics
2 1 (33.33%) Mathematics
Processes & Methodologies
1 2 (66.67%) E-Commerce
1 2 (66.67%) Stakeholder Management
1 2 (66.67%) Content Management
1 2 (66.67%) Digital Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Web Analytics
2 1 (33.33%) Pay per click
Vendors
1 1 (33.33%) Google