The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 92 93 -
Rank change year-on-year
+1 -
Permanent jobs citing Marketing Analytics 1 1 0
As % of all permanent IT jobs located in Kent 0.10% 0.096% -
As % of the Processes & Methodologies category 0.12% 0.12% -
Number of salaries quoted 1 1 0
Average salary £45,000 £50,000 -
Average salary % change year-on-year
-10.00% -
UK excluding London average salary £35,000 £37,000 £37,500
% change year-on-year
-5.40% -1.33%
Marketing Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
816 841 620
As % of all permanent IT jobs located in Kent 83.35% 80.71% 79.18%
Number of salaries quoted 675 723 552
Average salary £41,000 £45,000 £42,500
Average salary % change year-on-year
-8.88% +5.88%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £62,500 £57,500 £66,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Marketing Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Kent

Marketing Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the Kent region.

Marketing Analytics Salary Trend in Kent

Marketing Analytics
Top 6 Related IT Skills in Kent

For the 6 months to 18 September 2014, IT jobs across the Kent region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 1 (100.00%) CRM
1 1 (100.00%) Marketing
1 1 (100.00%) Database Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics

Marketing Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 18 September 2014, IT jobs across the Kent region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Account Manager
1 1 (100.00%) Senior Manager
1 1 (100.00%) Senior Account Manager
Processes & Methodologies
1 1 (100.00%) CRM
1 1 (100.00%) Database Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics