The table below looks at the statistics for WebTrends skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
WebTrends
Rank 108 101 79
Rank change year-on-year
-7 -22
Permanent jobs citing WebTrends 2 5 1
As % of all permanent IT jobs located in Kent 0.17% 0.40% 0.13%
As % of the Business Applications category 6.67% 23.81% 6.25%
Number of salaries quoted 2 5 0
Average salary £37,500 £60,000 -
Average salary % change year-on-year
-37.50% -
UK excluding London average salary £35,000 £30,000 £37,500
% change year-on-year
+16.66% -20.00%
WebTrends
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Kent region.

Business Applications Category
Kent
Permanent IT job ads with a match in the
Business Applications category
30 21 16
As % of all permanent IT jobs located in Kent 2.54% 1.69% 2.07%
Number of salaries quoted 27 18 12
Average salary £58,750 £60,000 £42,500
Average salary % change year-on-year
-2.08% +41.17%
90% offered a salary of more than £32,500 £30,000 £37,500
10% offered a salary of more than £65,000 £53,500 £72,500
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

WebTrends
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the Kent region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Kent

WebTrends
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the Kent region.

WebTrends Salary Trend in Kent

WebTrends
Top 28 Related IT Skills in Kent

For the 6 months to 18 December 2014, IT jobs across the Kent region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 6 (100.00%) MS Excel
1 6 (100.00%) E-Commerce
1 6 (100.00%) Business Intelligence
1 6 (100.00%) Microsoft
1 6 (100.00%) SEO
1 6 (100.00%) Data Analysis
1 6 (100.00%) Web Analytics
1 6 (100.00%) MS PowerPoint
1 6 (100.00%) Pay per click
1 6 (100.00%) Marketing
1 6 (100.00%) Analytics
1 6 (100.00%) Performance Analysis
1 6 (100.00%) Analytical Skills
2 5 (83.33%) Retail
3 4 (66.67%) MS Access
4 3 (50.00%) SQL
4 3 (50.00%) SQL Server
4 3 (50.00%) Big Data
4 3 (50.00%) SQL Server 2012
4 3 (50.00%) Google Analytics
4 3 (50.00%) Google
5 2 (33.33%) SQL Server Integration Services
5 2 (33.33%) SQL Server Analysis Services
5 2 (33.33%) Search Engine Marketing
5 2 (33.33%) SQL Server Reporting Services
5 2 (33.33%) T-SQL
5 2 (33.33%) Data Warehouse
6 1 (16.67%) PowerPivot

WebTrends
Top Related IT Skills in Kent by Category

For the 6 months to 18 December 2014, IT jobs across the Kent region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Applications
1 6 (100.00%) MS Excel
1 6 (100.00%) MS PowerPoint
2 1 (16.67%) PowerPivot
Business Applications
1 3 (50.00%) Google Analytics
Database & Business Intelligence
1 4 (66.67%) MS Access
2 3 (50.00%) Big Data
2 3 (50.00%) SQL Server 2012
2 3 (50.00%) SQL Server
3 2 (33.33%) Data Warehouse
3 2 (33.33%) SQL Server Reporting Services
3 2 (33.33%) SQL Server Integration Services
3 2 (33.33%) SQL Server Analysis Services
General
1 6 (100.00%) Marketing
2 5 (83.33%) Retail
Job Titles
1 4 (66.67%) Analyst
1 4 (66.67%) Data Analyst
2 2 (33.33%) Team Leader
2 2 (33.33%) Business Analyst
2 2 (33.33%) Data Business Analyst
3 1 (16.67%) Web Analyst
Miscellaneous
1 6 (100.00%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) E-Commerce
1 6 (100.00%) Business Intelligence
1 6 (100.00%) SEO
1 6 (100.00%) Data Analysis
1 6 (100.00%) Web Analytics
1 6 (100.00%) Pay per click
1 6 (100.00%) Analytics
1 6 (100.00%) Performance Analysis
2 2 (33.33%) Search Engine Marketing
Programming Languages
1 3 (50.00%) SQL
2 2 (33.33%) T-SQL
Vendors
1 6 (100.00%) Microsoft
2 3 (50.00%) Google