The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 154 125 128
Rank change year-on-year
-29 +3
Permanent jobs citing Digital Marketing 31 30 31
As % of all permanent IT jobs located in Leeds 0.82% 1.13% 1.08%
As % of the Processes & Methodologies category 0.97% 1.31% 1.29%
Number of salaries quoted 9 23 30
Average salary £32,500 £31,000 £33,750
Average salary % change year-on-year
+4.83% -8.14%
90% offered a salary of more than £25,100 £26,300 £25,000
10% offered a salary of more than £35,500 £60,000 £39,150
UK excluding London average salary £39,000 £32,500 £32,500
% change year-on-year
+20.00% -
Digital Marketing
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3207 2291 2406
As % of all permanent IT jobs located in Leeds 85.07% 86.52% 83.45%
Number of salaries quoted 2418 1795 1977
Average salary £40,000 £38,500 £38,500
Average salary % change year-on-year
+3.89% -
90% offered a salary of more than £28,500 £28,000 £27,000
10% offered a salary of more than £57,500 £55,000 £58,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Leeds

Digital Marketing
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Leeds region.

Digital Marketing Salary Trend in Leeds

Digital Marketing
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Leeds region over the 3 months to 16 September 2014.

Digital Marketing Salary Histogram in Leeds

Digital Marketing
Top 30 Related IT Skills in Leeds

For the 6 months to 16 September 2014, IT jobs across the Leeds region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 65 (100.00%) Marketing
2 44 (67.69%) Analytics
3 42 (64.62%) SEO
4 38 (58.46%) Google
5 34 (52.31%) HTML
6 32 (49.23%) Pay per click
7 27 (41.54%) Social Media
8 26 (40.00%) CSS
9 22 (33.85%) Competitor Analysis
9 22 (33.85%) Advertising
10 21 (32.31%) Google Analytics
11 20 (30.77%) E-Commerce
12 17 (26.15%) Time Management
13 16 (24.62%) Web Marketing
13 16 (24.62%) B2B
14 15 (23.08%) Yahoo!
14 15 (23.08%) Facebook
14 15 (23.08%) Twitter
15 14 (21.54%) JavaScript
16 13 (20.00%) Retail
16 13 (20.00%) Digital Media
17 12 (18.46%) Photoshop
17 12 (18.46%) B2C
18 11 (16.92%) Adobe
19 9 (13.85%) Web Design
20 8 (12.31%) Finance
21 7 (10.77%) Adobe Illustrator
21 7 (10.77%) HTML5
21 7 (10.77%) Magento
21 7 (10.77%) Link Building

Digital Marketing
Top Related IT Skills in Leeds by Category

For the 6 months to 16 September 2014, IT jobs across the Leeds region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.69%) WordPress
2 3 (4.62%) CMS
2 3 (4.62%) Node.js
3 2 (3.08%) SAS
4 1 (1.54%) Drupal
Applications
1 12 (18.46%) Photoshop
2 7 (10.77%) Adobe Illustrator
3 5 (7.69%) Acrobat
3 5 (7.69%) InDesign
4 4 (6.15%) Fireworks
Business Applications
1 21 (32.31%) Google Analytics
2 7 (10.77%) Magento
3 5 (7.69%) Fredhopper
Communications & Networking
1 4 (6.15%) Intranet
Database & Business Intelligence
1 4 (6.15%) MySQL
2 2 (3.08%) SAS Enterprise Guide
2 2 (3.08%) SAS Enterprise Miner
3 1 (1.54%) SQL Server
Development Applications
1 6 (9.23%) Dreamweaver
General
1 65 (100.00%) Marketing
2 22 (33.85%) Advertising
3 13 (20.00%) Retail
4 8 (12.31%) Finance
5 5 (7.69%) Interactive Media
6 4 (6.15%) Multimedia
Job Titles
1 16 (24.62%) PPC Specialist
1 16 (24.62%) PPC Executive
1 16 (24.62%) PPC Manager
1 16 (24.62%) PPC Analyst
2 12 (18.46%) Designer
2 12 (18.46%) Web Designer
3 11 (16.92%) Analyst
4 9 (13.85%) SEO Analyst
5 6 (9.23%) Development Manager
6 5 (7.69%) E-Commerce Manager
6 5 (7.69%) Marketing Assistant
7 4 (6.15%) User Experience Designer
7 4 (6.15%) Photoshop Designer
7 4 (6.15%) Developer
8 3 (4.62%) Business Manager
8 3 (4.62%) Business Development Manager
8 3 (4.62%) SEO Manager
9 2 (3.08%) Applications Support Analyst
9 2 (3.08%) PHP Developer
9 2 (3.08%) SAS Analyst
Libraries, Frameworks & Software Standards
1 34 (52.31%) HTML
2 26 (40.00%) CSS
3 7 (10.77%) HTML5
4 4 (6.15%) Sass
5 3 (4.62%) .NET
5 3 (4.62%) LAMP
5 3 (4.62%) .NET Framework
6 2 (3.08%) CSS3
7 1 (1.54%) jQuery
Miscellaneous
1 27 (41.54%) Social Media
2 13 (20.00%) Digital Media
3 7 (10.77%) Analytical Skills
4 5 (7.69%) Blog
4 5 (7.69%) User Experience
5 3 (4.62%) Economics
6 1 (1.54%) BBC
6 1 (1.54%) Computer Science
6 1 (1.54%) Mobile App
Operating Systems
1 2 (3.08%) UNIX
1 2 (3.08%) Linux
Processes & Methodologies
1 44 (67.69%) Analytics
2 42 (64.62%) SEO
3 32 (49.23%) Pay per click
4 22 (33.85%) Competitor Analysis
5 20 (30.77%) E-Commerce
6 17 (26.15%) Time Management
7 16 (24.62%) Web Marketing
7 16 (24.62%) B2B
8 12 (18.46%) B2C
9 9 (13.85%) Web Design
10 7 (10.77%) Link Building
11 6 (9.23%) Content Management
12 5 (7.69%) Service Management
12 5 (7.69%) Web Analytics
12 5 (7.69%) Web Accessibility
12 5 (7.69%) Continuous Improvement
12 5 (7.69%) Responsive Web Design
13 3 (4.62%) CRM
13 3 (4.62%) Agile Software Development
13 3 (4.62%) Strategic Planning
Programming Languages
1 14 (21.54%) JavaScript
2 5 (7.69%) PHP
2 5 (7.69%) SQL
3 3 (4.62%) Java
3 3 (4.62%) Objective-C
Qualifications
1 6 (9.23%) Degree
Vendors
1 38 (58.46%) Google
2 15 (23.08%) Yahoo!
2 15 (23.08%) Facebook
2 15 (23.08%) Twitter
3 11 (16.92%) Adobe
4 5 (7.69%) Coremetrics
5 2 (3.08%) Alterian
5 2 (3.08%) JBoss
5 2 (3.08%) Sony
5 2 (3.08%) Citrix