The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 182 123 150
Rank change year-on-year
-59 +27
Permanent jobs citing Pay per click 7 32 15
As % of all permanent IT jobs located in Leeds 0.19% 1.14% 0.54%
As % of the Processes & Methodologies category 0.22% 1.32% 0.66%
Number of salaries quoted 4 27 11
Average salary £32,500 £30,000 £32,500
Average salary % change year-on-year
+8.33% -7.69%
UK excluding London average salary £30,500 £30,000 £30,000
% change year-on-year
+1.66% -
Pay per click
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3224 2431 2271
As % of all permanent IT jobs located in Leeds 85.22% 86.27% 81.75%
Number of salaries quoted 2422 1965 1870
Average salary £42,500 £40,000 £39,500
Average salary % change year-on-year
+6.25% +1.26%
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Pay per click
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Leeds

Pay per click
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Leeds region.

Pay per click Salary Trend in Leeds

Pay per click
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing Pay per click across the Leeds region over the 3 months to 21 October 2014.

Pay per click Salary Histogram in Leeds

Pay per click
Top 30 Related IT Skills in Leeds

For the 6 months to 21 October 2014, IT jobs across the Leeds region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 45 (97.83%) SEO
2 40 (86.96%) Marketing
3 33 (71.74%) Analytics
4 30 (65.22%) Google
5 29 (63.04%) Digital Marketing
6 24 (52.17%) Social Media
7 19 (41.30%) Competitor Analysis
8 15 (32.61%) Google Analytics
8 15 (32.61%) Advertising
9 14 (30.43%) Web Marketing
10 13 (28.26%) Time Management
10 13 (28.26%) Facebook
10 13 (28.26%) Twitter
11 12 (26.09%) Retail
12 10 (21.74%) Sony
12 10 (21.74%) HTML
13 9 (19.57%) E-Commerce
13 9 (19.57%) Blog
14 7 (15.22%) Algorithms
15 6 (13.04%) Link Building
15 6 (13.04%) Mentoring
15 6 (13.04%) Analytical Skills
15 6 (13.04%) Online Marketing
15 6 (13.04%) CSS
15 6 (13.04%) B2B
16 5 (10.87%) JavaScript
16 5 (10.87%) Service Management
16 5 (10.87%) Web Accessibility
16 5 (10.87%) HTML5
16 5 (10.87%) Degree

Pay per click
Top Related IT Skills in Leeds by Category

For the 6 months to 21 October 2014, IT jobs across the Leeds region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.35%) Drupal
2 1 (2.17%) WordPress
2 1 (2.17%) CMS
Applications
1 1 (2.17%) Photoshop
1 1 (2.17%) Adobe Illustrator
Business Applications
1 15 (32.61%) Google Analytics
2 1 (2.17%) Magento
Communications & Networking
1 1 (2.17%) Internet
Database & Business Intelligence
1 1 (2.17%) MySQL
Development Applications
1 1 (2.17%) Git (software)
General
1 40 (86.96%) Marketing
2 15 (32.61%) Advertising
3 12 (26.09%) Retail
4 2 (4.35%) Finance
5 1 (2.17%) Dutch Language
5 1 (2.17%) French Language
5 1 (2.17%) German Language
Job Titles
1 17 (36.96%) PPC Specialist
1 17 (36.96%) PPC Executive
1 17 (36.96%) PPC Manager
1 17 (36.96%) PPC Analyst
2 5 (10.87%) Marketing Assistant
2 5 (10.87%) Account Director
2 5 (10.87%) Digital Account Director
3 3 (6.52%) SEO Manager
3 3 (6.52%) Development Manager
3 3 (6.52%) Senior Manager
3 3 (6.52%) Business Manager
3 3 (6.52%) Business Development Manager
4 2 (4.35%) Developer
4 2 (4.35%) Analyst
5 1 (2.17%) SEO Analyst
5 1 (2.17%) Digital Account Manager
5 1 (2.17%) Senior Account Manager
5 1 (2.17%) Web Developer
5 1 (2.17%) Account Manager
5 1 (2.17%) PHP Developer
Libraries, Frameworks & Software Standards
1 10 (21.74%) HTML
2 6 (13.04%) CSS
3 5 (10.87%) HTML5
4 1 (2.17%) CodeIgniter
4 1 (2.17%) Laravel
Miscellaneous
1 24 (52.17%) Social Media
2 9 (19.57%) Blog
3 7 (15.22%) Algorithms
4 6 (13.04%) Analytical Skills
5 3 (6.52%) Economics
5 3 (6.52%) Digital Media
6 1 (2.17%) Computer Science
6 1 (2.17%) BBC
Operating Systems
1 1 (2.17%) Windows
Processes & Methodologies
1 45 (97.83%) SEO
2 33 (71.74%) Analytics
3 29 (63.04%) Digital Marketing
4 19 (41.30%) Competitor Analysis
5 14 (30.43%) Web Marketing
6 13 (28.26%) Time Management
7 9 (19.57%) E-Commerce
8 6 (13.04%) Link Building
8 6 (13.04%) Mentoring
8 6 (13.04%) Online Marketing
8 6 (13.04%) B2B
9 5 (10.87%) Service Management
9 5 (10.87%) Web Accessibility
9 5 (10.87%) Web Analytics
10 3 (6.52%) CRM
10 3 (6.52%) Web Development
10 3 (6.52%) Business Development
10 3 (6.52%) Content Management
10 3 (6.52%) BDD
11 2 (4.35%) B2C
Programming Languages
1 5 (10.87%) JavaScript
2 2 (4.35%) PHP
Qualifications
1 5 (10.87%) Degree
Vendors
1 30 (65.22%) Google
2 13 (28.26%) Facebook
2 13 (28.26%) Twitter
3 10 (21.74%) Sony
4 4 (8.70%) Yahoo!
5 1 (2.17%) Zend
5 1 (2.17%) Microsoft
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