The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Leeds region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 153 100 123
Rank change year-on-year
-53 +23
Permanent jobs citing Pay per click 33 46 29
As % of all permanent IT jobs located in Leeds 0.90% 1.80% 1.16%
As % of the Processes & Methodologies category 1.06% 2.16% 1.44%
Number of salaries quoted 17 33 29
Average salary £32,500 £29,000 £31,500
Average salary % change year-on-year
+12.06% -7.93%
90% offered a salary of more than £25,000 £20,500 £23,000
10% offered a salary of more than £47,500 £40,000 £35,200
UK excluding London average salary £26,250 £30,000 £27,500
% change year-on-year
-12.50% +9.09%
Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3112 2132 2013
As % of all permanent IT jobs located in Leeds 84.57% 83.54% 80.84%
Number of salaries quoted 2432 1596 1667
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £30,000 £27,500 £26,000
10% offered a salary of more than £56,500 £50,600 £55,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
West Yorkshire

Pay per click
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Leeds

Pay per click
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Leeds region.

Pay per click Salary Trend in Leeds

Pay per click
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing Pay per click across the Leeds region over the 3 months to 29 July 2014.

Pay per click Salary Histogram in Leeds

Pay per click
Top 30 Related IT Skills in Leeds

For the 6 months to 29 July 2014, IT jobs across the Leeds region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 52 (92.86%) SEO
2 50 (89.29%) Marketing
3 34 (60.71%) Google
3 34 (60.71%) Digital Marketing
3 34 (60.71%) Analytics
4 23 (41.07%) Social Media
5 21 (37.50%) Competitor Analysis
6 18 (32.14%) Google Analytics
7 16 (28.57%) Web Marketing
7 16 (28.57%) Advertising
8 15 (26.79%) Time Management
9 13 (23.21%) Facebook
9 13 (23.21%) Twitter
10 12 (21.43%) Retail
11 11 (19.64%) HTML
11 11 (19.64%) Online Marketing
12 10 (17.86%) E-Commerce
12 10 (17.86%) Sony
13 8 (14.29%) Blog
14 7 (12.50%) CSS
14 7 (12.50%) JavaScript
15 6 (10.71%) B2B
15 6 (10.71%) Digital Media
15 6 (10.71%) Link Building
16 5 (8.93%) Yahoo!
16 5 (8.93%) Web Development
16 5 (8.93%) Degree
17 4 (7.14%) Web Accessibility
17 4 (7.14%) HTML5
17 4 (7.14%) Web Analytics

Pay per click
Top Related IT Skills in Leeds by Category

For the 6 months to 29 July 2014, IT jobs across the Leeds region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.36%) Drupal
1 3 (5.36%) WordPress
Applications
1 3 (5.36%) Photoshop
1 3 (5.36%) Adobe Illustrator
Business Applications
1 18 (32.14%) Google Analytics
2 3 (5.36%) Magento
Communications & Networking
1 3 (5.36%) Internet
Database & Business Intelligence
1 3 (5.36%) MySQL
Development Applications
1 3 (5.36%) Git (software)
General
1 50 (89.29%) Marketing
2 16 (28.57%) Advertising
3 12 (21.43%) Retail
4 2 (3.57%) Finance
5 1 (1.79%) Dutch Language
5 1 (1.79%) French Language
5 1 (1.79%) German Language
Job Titles
1 20 (35.71%) PPC Specialist
1 20 (35.71%) PPC Manager
1 20 (35.71%) PPC Analyst
1 20 (35.71%) PPC Executive
2 9 (16.07%) Digital Account Director
2 9 (16.07%) Account Director
3 4 (7.14%) Marketing Assistant
4 3 (5.36%) SEO Manager
4 3 (5.36%) Development Manager
4 3 (5.36%) Senior Manager
4 3 (5.36%) Developer
4 3 (5.36%) Web Developer
4 3 (5.36%) Business Development Manager
4 3 (5.36%) Business Manager
5 2 (3.57%) Analyst
6 1 (1.79%) Account Manager
6 1 (1.79%) Senior Account Manager
6 1 (1.79%) SEO Analyst
6 1 (1.79%) Senior Analyst
6 1 (1.79%) Head of Search
Libraries, Frameworks & Software Standards
1 11 (19.64%) HTML
2 7 (12.50%) CSS
3 4 (7.14%) HTML5
4 3 (5.36%) Laravel
4 3 (5.36%) CodeIgniter
Miscellaneous
1 23 (41.07%) Social Media
2 8 (14.29%) Blog
3 6 (10.71%) Digital Media
4 3 (5.36%) Economics
Operating Systems
1 1 (1.79%) Windows
Processes & Methodologies
1 52 (92.86%) SEO
2 34 (60.71%) Digital Marketing
2 34 (60.71%) Analytics
3 21 (37.50%) Competitor Analysis
4 16 (28.57%) Web Marketing
5 15 (26.79%) Time Management
6 11 (19.64%) Online Marketing
7 10 (17.86%) E-Commerce
8 6 (10.71%) B2B
8 6 (10.71%) Link Building
9 5 (8.93%) Web Development
10 4 (7.14%) Web Accessibility
10 4 (7.14%) Web Analytics
10 4 (7.14%) Content Management
10 4 (7.14%) Service Management
11 3 (5.36%) CRM
11 3 (5.36%) Web Design
11 3 (5.36%) B2C
11 3 (5.36%) Project Management
11 3 (5.36%) Business Development
Programming Languages
1 7 (12.50%) JavaScript
2 3 (5.36%) PHP
Qualifications
1 5 (8.93%) Degree
Vendors
1 34 (60.71%) Google
2 13 (23.21%) Facebook
2 13 (23.21%) Twitter
3 10 (17.86%) Sony
4 5 (8.93%) Yahoo!
5 3 (5.36%) Zend
6 1 (1.79%) Microsoft
Leeds, West Yorkshire
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