The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 153 105 135
Rank change year-on-year
-48 +30
Permanent jobs citing Pay per click 29 50 23
As % of all permanent IT jobs located in Leeds 0.77% 1.92% 0.83%
As % of the Processes & Methodologies category 0.91% 2.27% 1.02%
Number of salaries quoted 16 36 21
Average salary £32,500 £30,000 £32,500
Average salary % change year-on-year
+8.33% -7.69%
90% offered a salary of more than £24,750 £20,250 £23,000
10% offered a salary of more than £46,250 £60,000 £35,000
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3173 2200 2255
As % of all permanent IT jobs located in Leeds 84.16% 84.55% 81.14%
Number of salaries quoted 2393 1672 1867
Average salary £40,000 £38,000 £37,500
Average salary % change year-on-year
+5.26% +1.33%
90% offered a salary of more than £28,500 £28,000 £26,250
10% offered a salary of more than £56,250 £55,000 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Leeds

Pay per click
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Leeds region.

Pay per click Salary Trend in Leeds

Pay per click
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing Pay per click across the Leeds region over the 3 months to 29 August 2014.

Pay per click Salary Histogram in Leeds

Pay per click
Top 30 Related IT Skills in Leeds

For the 6 months to 29 August 2014, IT jobs across the Leeds region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 52 (98.11%) SEO
2 47 (88.68%) Marketing
3 34 (64.15%) Analytics
4 33 (62.26%) Google
5 31 (58.49%) Digital Marketing
6 23 (43.40%) Social Media
7 22 (41.51%) Competitor Analysis
8 17 (32.08%) Google Analytics
9 16 (30.19%) Web Marketing
9 16 (30.19%) Advertising
10 15 (28.30%) Time Management
11 13 (24.53%) Facebook
11 13 (24.53%) Twitter
12 12 (22.64%) Retail
12 12 (22.64%) HTML
13 11 (20.75%) E-Commerce
14 10 (18.87%) Sony
15 9 (16.98%) Blog
16 8 (15.09%) Online Marketing
16 8 (15.09%) CSS
17 7 (13.21%) JavaScript
17 7 (13.21%) Link Building
18 6 (11.32%) B2B
19 5 (9.43%) Service Management
19 5 (9.43%) HTML5
19 5 (9.43%) Web Accessibility
19 5 (9.43%) Web Analytics
19 5 (9.43%) Yahoo!
19 5 (9.43%) Web Development
19 5 (9.43%) Degree

Pay per click
Top Related IT Skills in Leeds by Category

For the 6 months to 29 August 2014, IT jobs across the Leeds region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.66%) Drupal
1 3 (5.66%) WordPress
Applications
1 3 (5.66%) Photoshop
1 3 (5.66%) Adobe Illustrator
Business Applications
1 17 (32.08%) Google Analytics
2 3 (5.66%) Magento
Communications & Networking
1 3 (5.66%) Internet
Database & Business Intelligence
1 3 (5.66%) MySQL
Development Applications
1 3 (5.66%) Git (software)
General
1 47 (88.68%) Marketing
2 16 (30.19%) Advertising
3 12 (22.64%) Retail
4 2 (3.77%) Finance
5 1 (1.89%) Dutch Language
5 1 (1.89%) French Language
5 1 (1.89%) German Language
Job Titles
1 19 (35.85%) PPC Specialist
1 19 (35.85%) PPC Manager
1 19 (35.85%) PPC Analyst
1 19 (35.85%) PPC Executive
2 9 (16.98%) Digital Account Director
2 9 (16.98%) Account Director
3 5 (9.43%) Marketing Assistant
4 3 (5.66%) SEO Manager
4 3 (5.66%) Development Manager
4 3 (5.66%) Senior Manager
4 3 (5.66%) Developer
4 3 (5.66%) Web Developer
4 3 (5.66%) Business Development Manager
4 3 (5.66%) Business Manager
5 2 (3.77%) Analyst
6 1 (1.89%) Account Manager
6 1 (1.89%) Senior Account Manager
6 1 (1.89%) SEO Analyst
6 1 (1.89%) Senior Analyst
6 1 (1.89%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 12 (22.64%) HTML
2 8 (15.09%) CSS
3 5 (9.43%) HTML5
4 3 (5.66%) Laravel
4 3 (5.66%) CodeIgniter
Miscellaneous
1 23 (43.40%) Social Media
2 9 (16.98%) Blog
3 3 (5.66%) Economics
3 3 (5.66%) Digital Media
Operating Systems
1 1 (1.89%) Windows
Processes & Methodologies
1 52 (98.11%) SEO
2 34 (64.15%) Analytics
3 31 (58.49%) Digital Marketing
4 22 (41.51%) Competitor Analysis
5 16 (30.19%) Web Marketing
6 15 (28.30%) Time Management
7 11 (20.75%) E-Commerce
8 8 (15.09%) Online Marketing
9 7 (13.21%) Link Building
10 6 (11.32%) B2B
11 5 (9.43%) Service Management
11 5 (9.43%) Web Accessibility
11 5 (9.43%) Web Analytics
11 5 (9.43%) Web Development
12 4 (7.55%) Content Management
13 3 (5.66%) Business Development
13 3 (5.66%) Search Engine Marketing
13 3 (5.66%) CRM
13 3 (5.66%) Web Design
13 3 (5.66%) B2C
Programming Languages
1 7 (13.21%) JavaScript
2 3 (5.66%) PHP
Qualifications
1 5 (9.43%) Degree
Vendors
1 33 (62.26%) Google
2 13 (24.53%) Facebook
2 13 (24.53%) Twitter
3 10 (18.87%) Sony
4 5 (9.43%) Yahoo!
5 3 (5.66%) Zend
6 1 (1.89%) Microsoft