The table below looks at the statistics for SEO skills in IT jobs advertised for the Lichfield region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank - - 9
Permanent jobs citing SEO 0 0 4
As % of all permanent IT jobs located in Lichfield - - 16.00%
As % of the Processes & Methodologies category - - 33.33%
Number of salaries quoted 0 0 4
Average salary - - £23,000
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lichfield region.

Processes & Methodologies Category
Lichfield
Permanent IT job ads with a match in the
Processes & Methodologies category
38 17 12
As % of all permanent IT jobs located in Lichfield 70.37% 100.00% 48.00%
Number of salaries quoted 33 12 12
Average salary £37,500 £47,500 £23,000
Average salary % change year-on-year
-21.05% +106.52%
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Lichfield

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lichfield region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Lichfield

SEO
Salary Trend in Lichfield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lichfield region.

SEO Salary Trend in Lichfield

SEO
Top 19 Related IT Skills in Lichfield

For the 6 months to 21 October 2014, IT jobs across the Lichfield region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (100.00%) Advertising
1 2 (100.00%) CMS
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Degree
1 2 (100.00%) Digital Marketing
1 2 (100.00%) jQuery
1 2 (100.00%) Umbraco
1 2 (100.00%) HTML
1 2 (100.00%) CSS
2 1 (50.00%) Finance
2 1 (50.00%) Digital Media
2 1 (50.00%) New Media
2 1 (50.00%) Analytics
2 1 (50.00%) Performance Analysis
2 1 (50.00%) MailChimp
2 1 (50.00%) RIA
2 1 (50.00%) Email Marketing

SEO
Top Related IT Skills in Lichfield by Category

For the 6 months to 21 October 2014, IT jobs across the Lichfield region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
1 2 (100.00%) Umbraco
Cloud Services
1 1 (50.00%) MailChimp
General
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
2 1 (50.00%) Finance
Job Titles
1 2 (100.00%) Marketing Manager
1 2 (100.00%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (100.00%) jQuery
1 2 (100.00%) HTML
1 2 (100.00%) CSS
Miscellaneous
1 1 (50.00%) Digital Media
1 1 (50.00%) New Media
1 1 (50.00%) RIA
Processes & Methodologies
1 2 (100.00%) Pay per click
1 2 (100.00%) Digital Marketing
2 1 (50.00%) Analytics
2 1 (50.00%) Performance Analysis
2 1 (50.00%) Email Marketing
Qualifications
1 2 (100.00%) Degree
Vendors
1 2 (100.00%) Google