The first table below looks at the demand for B2C skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Liverpool region.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
B2C (Business-to-Consumer)
Rank 62 50 -
Rank change year-on-year
-12 -
Permanent jobs citing B2C 1 1 0
As % of all permanent IT jobs located in Liverpool 0.17% 0.27% -
As % of the Processes & Methodologies category 0.20% 0.34% -
Number of salaries quoted 0 1 0
Average salary - £25,000 -
UK excluding London average salary £44,500 £40,000 £35,000
% change year-on-year
+11.25% +14.28%
Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
508 295 360
As % of all permanent IT jobs located in Liverpool 87.14% 80.16% 73.02%
Number of salaries quoted 445 256 302
Average salary £40,000 £37,500 £42,500
Average salary % change year-on-year
+6.66% -11.76%
90% offered a salary of more than £27,500 £25,000 £29,000
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
B2C
Merseyside

B2C
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Liverpool

B2C
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Liverpool region.

B2C Salary Trend in Liverpool

B2C
Top 16 Related IT Skills in Liverpool

For the 6 months to 17 April 2014, IT jobs across the Liverpool region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 2 (100.00%) HTML
1 2 (100.00%) JavaScript
1 2 (100.00%) CSS
1 2 (100.00%) B2B
1 2 (100.00%) SEO
1 2 (100.00%) Yahoo!
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Digital Media
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter
1 2 (100.00%) Analytics
1 2 (100.00%) Digital Marketing

B2C
Top Related IT Skills in Liverpool by Category

For the 6 months to 17 April 2014, IT jobs across the Liverpool region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) SEO Executive
1 1 (50.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
1 2 (100.00%) CSS
Miscellaneous
1 2 (100.00%) Social Media
1 2 (100.00%) Digital Media
Processes & Methodologies
1 2 (100.00%) B2B
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) JavaScript
Vendors
1 2 (100.00%) Yahoo!
1 2 (100.00%) Google
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter