The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Database Marketing
Rank 557 602 580
Rank change year-on-year
+45 -22
Permanent jobs citing Database Marketing 27 34 70
As % of all permanent IT jobs located in London 0.062% 0.063% 0.121%
As % of the Processes & Methodologies category 0.078% 0.082% 0.158%
Number of salaries quoted 21 24 64
Average salary £47,500 £42,250 £41,250
Average salary % change year-on-year
+12.42% +2.42%
90% offered a salary of more than £32,425 £31,075 £28,500
10% offered a salary of more than £65,000 £56,000 £52,500
UK excluding London average salary £46,000 £32,500 £37,000
% change year-on-year
+41.53% -12.16%
All Processes & Methodologies
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34789 41364 44167
As % of all permanent IT jobs located in London 79.55% 77.12% 76.15%
Number of salaries quoted 28845 35545 36921
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £36,000 £35,000 £35,000
10% offered a salary of more than £80,000 £85,000 £80,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Database Marketing
England

Database Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

London Database Marketing Jobs Demand Trend

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

London Database Marketing Salary Trend

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 24 May 2013.

London Database Marketing Salary Histogram

Database Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
City of London -5 4 £42,500 -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 49 (100.00%) Marketing
2 26 (53.06%) SQL
2 26 (53.06%) Analytics
3 24 (48.98%) Data Analysis
4 22 (44.90%) SAS
5 20 (40.82%) SPSS
6 18 (36.73%) Degree
7 17 (34.69%) Statistics
8 14 (28.57%) MS Excel
9 13 (26.53%) Marketing Management
9 13 (26.53%) Statistical Modelling
10 12 (24.49%) Marketing Analytics
11 11 (22.45%) Predictive Modelling
11 11 (22.45%) Regression Analysis
11 11 (22.45%) Direct Marketing
11 11 (22.45%) Computer Science
11 11 (22.45%) Retail
11 11 (22.45%) Econometrics
11 11 (22.45%) Marketing Intelligence
12 10 (20.41%) CRM
13 9 (18.37%) FMCG
14 8 (16.33%) Email Marketing
14 8 (16.33%) Digital Marketing
14 8 (16.33%) Economics
14 8 (16.33%) Project Management
15 7 (14.29%) SQL Server
15 7 (14.29%) Microsoft
15 7 (14.29%) Statistical Analysis
16 6 (12.24%) Quantitative Analysis
16 6 (12.24%) Validation

Database Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Development
1 3 (6.122%) HTML
2 1 (2.041%) .NET
2 1 (2.041%) JSP
2 1 (2.041%) SOAP
2 1 (2.041%) Web Services
2 1 (2.041%) REST
Application Platforms
1 22 (44.90%) SAS
2 2 (4.082%) CMS
Applications
1 20 (40.82%) SPSS
2 14 (28.57%) MS Excel
3 5 (10.20%) MS PowerPoint
4 3 (6.122%) MS Visio
4 3 (6.122%) MS Project
4 3 (6.122%) MS Office
5 1 (2.041%) InDesign
Business Applications
1 2 (4.082%) Dynamics CRM
1 2 (4.082%) Google Analytics
Communications & Networking
1 2 (4.082%) Internet
Database & Business Intelligence
1 7 (14.29%) SQL Server
2 5 (10.20%) Data Warehouse
3 2 (4.082%) Big Data
4 1 (2.041%) Data Mining
4 1 (2.041%) DataStage
4 1 (2.041%) SQL Server 2008
4 1 (2.041%) SQL Server 2005
General
1 49 (100.00%) Marketing
2 11 (22.45%) Retail
3 5 (10.20%) Automotive
4 4 (8.163%) Law
5 3 (6.122%) Advertising
5 3 (6.122%) Local Government
6 2 (4.082%) Publishing
7 1 (2.041%) Games
7 1 (2.041%) Legal
7 1 (2.041%) Banking
7 1 (2.041%) Finance
Job Titles
1 13 (26.53%) Analyst
1 13 (26.53%) Consultant
1 13 (26.53%) Marketing Consultant
2 8 (16.33%) Data Analyst
2 8 (16.33%) Project Manager
3 5 (10.20%) Senior Manager
4 4 (8.163%) Marketing Manager
5 3 (6.122%) Senior Project Manager
5 3 (6.122%) Senior Systems Analyst
5 3 (6.122%) Business Systems Analyst
5 3 (6.122%) Systems Analyst
5 3 (6.122%) Senior Business Analyst
5 3 (6.122%) Business Analyst
5 3 (6.122%) Campaign Manager
5 3 (6.122%) Senior Analyst
5 3 (6.122%) Senior Business Systems Analyst
6 2 (4.082%) Product Analyst
6 2 (4.082%) E-Commerce Specialist
6 2 (4.082%) Digital Project Manager
6 2 (4.082%) Senior Digital Project Manager
Miscellaneous
1 17 (34.69%) Statistics
2 11 (22.45%) Computer Science
3 9 (18.37%) FMCG
4 8 (16.33%) Economics
5 5 (10.20%) Mathematics
6 4 (8.163%) Digital Media
7 3 (6.122%) Management Information System
8 2 (4.082%) Social Network
9 1 (2.041%) Social Media
9 1 (2.041%) Data Extraction
9 1 (2.041%) RIA
Operating Systems
1 1 (2.041%) UNIX
Processes & Methodologies
1 26 (53.06%) Analytics
2 24 (48.98%) Data Analysis
3 13 (26.53%) Marketing Management
3 13 (26.53%) Statistical Modelling
4 12 (24.49%) Marketing Analytics
5 11 (22.45%) Predictive Modelling
5 11 (22.45%) Regression Analysis
5 11 (22.45%) Direct Marketing
5 11 (22.45%) Econometrics
5 11 (22.45%) Marketing Intelligence
6 10 (20.41%) CRM
7 8 (16.33%) Email Marketing
7 8 (16.33%) Digital Marketing
7 8 (16.33%) Project Management
8 7 (14.29%) Statistical Analysis
9 6 (12.24%) Quantitative Analysis
9 6 (12.24%) Validation
10 5 (10.20%) PRINCE2
11 3 (6.122%) E-Commerce
11 3 (6.122%) Business Intelligence
Programming Languages
1 26 (53.06%) SQL
2 4 (8.163%) VBA
3 2 (4.082%) R
4 1 (2.041%) Shell Script
4 1 (2.041%) JavaScript
4 1 (2.041%) T-SQL
Qualifications
1 18 (36.73%) Degree
2 4 (8.163%) PRINCE2 Certification
3 2 (4.082%) PhD
Quality Assurance & Compliance
1 1 (2.041%) QA
Vendors
1 7 (14.29%) Microsoft
2 4 (8.163%) Unica
3 3 (6.122%) Cognos
3 3 (6.122%) Business Objects
3 3 (6.122%) Alterian
3 3 (6.122%) Omniture
4 2 (4.082%) Google
5 1 (2.041%) Siebel
5 1 (2.041%) Oracle
5 1 (2.041%) Informatica
5 1 (2.041%) Adobe
London
Previous experience of SAS is essential, additional experience of SPSS and/or SQL would be desirable... -Experience in reporting, data modelling and dashboard creation... oUndertaking statistical analysis techniques...
MBN Recruitment Solutions
Salary: From £40,000 to £55,000 per annum
Posted: 21 May 2013
Central London
We are seeking a Marketing Insight Analyst to join a high performing email marketing team within a household name price comparison website in Central London. This is a...
Guru Careers
Salary: £30-35k + Benefits
Posted: 7 May 2013
Stratford, London
MindDatabase Marketing Analyst £31,980 per annumPermanent contract, 35 hours per weekBased in Stratford, LondonAn experienced Database Marketing Analyst is required to provide a customer service focused database...
Mind
Salary: £31,980 per annum
Posted: 24 May 2013