The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Database Marketing
Rank 614 616 589
Rank change year-on-year
+2 -27
Permanent jobs citing Database Marketing 17 36 23
As % of all permanent IT jobs located in London 0.038% 0.075% 0.052%
As % of the Processes & Methodologies category 0.045% 0.088% 0.062%
Number of salaries quoted 10 28 22
Average salary £33,750 £51,500 £40,000
Average salary % change year-on-year
-34.46% +28.75%
90% offered a salary of more than £32,350 £42,500 £30,900
10% offered a salary of more than £42,750 £62,250 £47,500
UK excluding London average salary £35,500 £34,500 £47,500
% change year-on-year
+2.89% -27.36%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37755 40772 37241
As % of all permanent IT jobs located in London 85.43% 84.69% 84.01%
Number of salaries quoted 31684 33826 30701
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £37,500 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Database Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 3 August 2015.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +33 3 £32,500 -38.09%
Feltham - 1 £40,000 -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 3 August 2015, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 36 (100.00%) Marketing
2 24 (66.67%) CRM
3 23 (63.89%) SQL
4 21 (58.33%) MS Excel
5 18 (50.00%) Degree
6 15 (41.67%) Analytics
7 14 (38.89%) Microsoft
8 11 (30.56%) Digital Marketing
9 10 (27.78%) Omniture
9 10 (27.78%) SAS
9 10 (27.78%) Analytical Skills
10 9 (25.00%) HTML
10 9 (25.00%) MS Office
10 9 (25.00%) SPSS
10 9 (25.00%) WebTrends
10 9 (25.00%) Direct Marketing
10 9 (25.00%) Mathematics
11 8 (22.22%) Web Analytics
11 8 (22.22%) Data Mining
11 8 (22.22%) Customer Insight
12 7 (19.44%) Oracle
12 7 (19.44%) SQL Server
12 7 (19.44%) CSS
12 7 (19.44%) Data Analysis
12 7 (19.44%) Dynamics CRM
12 7 (19.44%) Tableau
12 7 (19.44%) Email Marketing
13 6 (16.67%) Google Analytics
13 6 (16.67%) FastStats
13 6 (16.67%) Google

Database Marketing
Top Related IT Skills in London by Category

For the 6 months to 3 August 2015, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (27.78%) SAS
2 2 (5.56%) SugarCRM
Applications
1 21 (58.33%) MS Excel
2 9 (25.00%) SPSS
2 9 (25.00%) MS Office
3 6 (16.67%) FastStats
4 4 (11.11%) MS PowerPoint
Business Applications
1 9 (25.00%) WebTrends
2 7 (19.44%) Dynamics CRM
3 2 (5.56%) Unica
3 2 (5.56%) Adobe Campaign
Cloud Services
1 6 (16.67%) Google Analytics
2 1 (2.78%) SaaS
2 1 (2.78%) Adobe Analytics
Communications & Networking
1 3 (8.33%) Internet
2 1 (2.78%) Broadband
Database & Business Intelligence
1 8 (22.22%) Data Mining
2 7 (19.44%) SQL Server
3 6 (16.67%) MS Access
3 6 (16.67%) Relational Database
4 4 (11.11%) RDBMS
5 1 (2.78%) BusinessObjects
5 1 (2.78%) DataStage
5 1 (2.78%) SQL Server Reporting Services
5 1 (2.78%) SQL Server 2005
5 1 (2.78%) SQL Server 2008
5 1 (2.78%) Data Warehouse
5 1 (2.78%) OLAP
Development Applications
1 1 (2.78%) VSS/SourceSafe
1 1 (2.78%) Team Foundation Server
1 1 (2.78%) Mercurial
1 1 (2.78%) SQL Server Management Studio (SSMS)
General
1 36 (100.00%) Marketing
2 4 (11.11%) Advertising
2 4 (11.11%) Law
3 3 (8.33%) Finance
4 1 (2.78%) Telecoms
4 1 (2.78%) Legal
Job Titles
1 20 (55.56%) Analyst
2 8 (22.22%) Data Analyst
3 6 (16.67%) Web Analyst
3 6 (16.67%) Marketing Executive
4 5 (13.89%) Marketing Assistant
5 4 (11.11%) Campaign Analyst
5 4 (11.11%) Marketing Analyst
6 3 (8.33%) Junior Analyst
6 3 (8.33%) Administrator
6 3 (8.33%) Data Administrator
6 3 (8.33%) Junior
6 3 (8.33%) Campaign Executive
7 2 (5.56%) Developer
7 2 (5.56%) Senior Analyst
7 2 (5.56%) Database Marketing Executive
8 1 (2.78%) Senior Web Analyst
8 1 (2.78%) Marketing Manager
8 1 (2.78%) Programmer
8 1 (2.78%) .NET Developer
8 1 (2.78%) Database Developer
Libraries, Frameworks & Software Standards
1 9 (25.00%) HTML
2 7 (19.44%) CSS
3 1 (2.78%) XML
3 1 (2.78%) Ajax
3 1 (2.78%) jQuery
3 1 (2.78%) ASP.NET 2.0
3 1 (2.78%) ASP.NET MVC
3 1 (2.78%) ASP.NET MVC 2
3 1 (2.78%) .NET
3 1 (2.78%) ASP.NET
Miscellaneous
1 10 (27.78%) Analytical Skills
2 9 (25.00%) Mathematics
3 4 (11.11%) Statistics
3 4 (11.11%) Visualisation
4 3 (8.33%) Data Structures
4 3 (8.33%) Data Protection Act
4 3 (8.33%) Data Extraction
5 2 (5.56%) Social Media
6 1 (2.78%) Enterprise Software
Operating Systems
1 3 (8.33%) Windows
1 3 (8.33%) Windows 2000
1 3 (8.33%) Windows Server 2003
2 1 (2.78%) UNIX
Processes & Methodologies
1 24 (66.67%) CRM
2 15 (41.67%) Analytics
3 11 (30.56%) Digital Marketing
4 9 (25.00%) Direct Marketing
5 8 (22.22%) Web Analytics
5 8 (22.22%) Customer Insight
6 7 (19.44%) Email Marketing
6 7 (19.44%) Data Analysis
7 5 (13.89%) Benchmarking
7 5 (13.89%) Customer Analysis
7 5 (13.89%) Data Management
8 4 (11.11%) Business Intelligence
9 3 (8.33%) Workflow
9 3 (8.33%) Quantitative Analysis
9 3 (8.33%) Data Protection
9 3 (8.33%) Propensity Modelling
10 2 (5.56%) Dashboard Development
10 2 (5.56%) Mobile First
10 2 (5.56%) Statistical Modelling
10 2 (5.56%) Marketing Strategy
Programming Languages
1 23 (63.89%) SQL
2 6 (16.67%) JavaScript
3 4 (11.11%) VB
4 1 (2.78%) VB.NET
4 1 (2.78%) VBA
4 1 (2.78%) Shell Script
4 1 (2.78%) C#
4 1 (2.78%) T-SQL
Qualifications
1 18 (50.00%) Degree
2 1 (2.78%) Postgraduate
Vendors
1 14 (38.89%) Microsoft
2 10 (27.78%) Omniture
3 7 (19.44%) Oracle
3 7 (19.44%) Tableau
4 6 (16.67%) Google
5 3 (8.33%) Coremetrics
5 3 (8.33%) Salesforce.com
6 2 (5.56%) Alterian
6 2 (5.56%) SAP
6 2 (5.56%) Eloqua
6 2 (5.56%) Marketo
6 2 (5.56%) HubSpot
6 2 (5.56%) Pardot
7 1 (2.78%) Maxymiser
7 1 (2.78%) IBM
7 1 (2.78%) Informatica
7 1 (2.78%) WebSideStory