The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Database Marketing
Rank 611 621 585
Rank change year-on-year
+10 -36
Permanent jobs citing Database Marketing 20 41 34
As % of all permanent IT jobs located in London 0.045% 0.084% 0.075%
As % of the Processes & Methodologies category 0.053% 0.100% 0.091%
Number of salaries quoted 18 37 27
Average salary £33,750 £30,000 £47,500
Average salary % change year-on-year
+12.50% -36.84%
90% offered a salary of more than £27,250 £23,000 £27,500
10% offered a salary of more than £52,500 £50,000 £59,000
UK excluding London average salary £40,000 £32,888 £38,500
% change year-on-year
+21.62% -14.57%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37877 41021 37478
As % of all permanent IT jobs located in London 84.76% 83.71% 82.97%
Number of salaries quoted 31593 33693 31278
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £37,500 £37,500 £37,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Database Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 28 April 2015.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +29 6 £32,000 +12.28% 1
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 28 April 2015, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 38 (100.00%) Marketing
2 24 (63.16%) SQL
3 22 (57.89%) CRM
4 20 (52.63%) MS Excel
5 13 (34.21%) Data Analysis
6 12 (31.58%) Microsoft
6 12 (31.58%) SQL Server
6 12 (31.58%) Degree
6 12 (31.58%) Analytics
7 10 (26.32%) Relational Database
7 10 (26.32%) Analytical Skills
7 10 (26.32%) RDBMS
8 9 (23.68%) Business Intelligence
8 9 (23.68%) Project Management
9 8 (21.05%) Mathematics
9 8 (21.05%) SPSS
9 8 (21.05%) SAS
10 7 (18.42%) T-SQL
10 7 (18.42%) Legal
10 7 (18.42%) Data Management
10 7 (18.42%) Direct Marketing
11 6 (15.79%) Campaign Management
11 6 (15.79%) Unica
11 6 (15.79%) Web Analytics
11 6 (15.79%) Omniture
12 5 (13.16%) Oracle
12 5 (13.16%) MS Office
12 5 (13.16%) Tableau
13 4 (10.53%) Google
13 4 (10.53%) Digital Marketing

Database Marketing
Top Related IT Skills in London by Category

For the 6 months to 28 April 2015, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (21.05%) SAS
Applications
1 20 (52.63%) MS Excel
2 8 (21.05%) SPSS
3 5 (13.16%) MS Office
4 4 (10.53%) FastStats
5 2 (5.26%) MS PowerPoint
Business Applications
1 6 (15.79%) Unica
2 4 (10.53%) WebTrends
3 2 (5.26%) Adobe Campaign
Cloud Services
1 4 (10.53%) Google Analytics
2 2 (5.26%) Adobe Analytics
2 2 (5.26%) Silverpop
3 1 (2.63%) SaaS
Database & Business Intelligence
1 12 (31.58%) SQL Server
2 10 (26.32%) Relational Database
2 10 (26.32%) RDBMS
3 4 (10.53%) Data Mining
4 3 (7.89%) SQL Server Reporting Services
4 3 (7.89%) MS Access
5 2 (5.26%) SQL Server Integration Services
5 2 (5.26%) OLAP
5 2 (5.26%) Data Warehouse
6 1 (2.63%) DataStage
Development Applications
1 1 (2.63%) SQL Server Management Studio (SSMS)
General
1 38 (100.00%) Marketing
2 7 (18.42%) Legal
3 4 (10.53%) Law
4 3 (7.89%) Finance
Job Titles
1 15 (39.47%) Analyst
2 9 (23.68%) Database Manager
3 7 (18.42%) Data Analyst
4 4 (10.53%) Web Analyst
5 3 (7.89%) Data Administrator
5 3 (7.89%) Administrator
5 3 (7.89%) Marketing Executive
5 3 (7.89%) Database Marketing Executive
6 2 (5.26%) Marketing Analyst
6 2 (5.26%) Campaign Manager
6 2 (5.26%) Senior Analyst
7 1 (2.63%) PRINCE2 Project Manager
7 1 (2.63%) Senior Product Manager
7 1 (2.63%) Database Developer
7 1 (2.63%) Product Manager
7 1 (2.63%) Senior Data Analyst
7 1 (2.63%) Data Manager
7 1 (2.63%) Project Manager
7 1 (2.63%) Junior
7 1 (2.63%) Developer
Libraries, Frameworks & Software Standards
1 4 (10.53%) CSS
1 4 (10.53%) HTML
Miscellaneous
1 10 (26.32%) Analytical Skills
2 8 (21.05%) Mathematics
3 3 (7.89%) Data Extraction
3 3 (7.89%) Statistics
3 3 (7.89%) Data Protection Act
3 3 (7.89%) Data Structures
4 2 (5.26%) Visualisation
Operating Systems
1 3 (7.89%) Windows Server 2003
1 3 (7.89%) Windows
1 3 (7.89%) Windows 2000
2 1 (2.63%) UNIX
Processes & Methodologies
1 22 (57.89%) CRM
2 13 (34.21%) Data Analysis
3 12 (31.58%) Analytics
4 9 (23.68%) Business Intelligence
4 9 (23.68%) Project Management
5 7 (18.42%) Data Management
5 7 (18.42%) Direct Marketing
6 6 (15.79%) Campaign Management
6 6 (15.79%) Web Analytics
7 4 (10.53%) Digital Marketing
8 3 (7.89%) ETL
8 3 (7.89%) Email Marketing
8 3 (7.89%) Data Protection
8 3 (7.89%) Strategic Planning
8 3 (7.89%) Propensity Modelling
9 2 (5.26%) Market Research
9 2 (5.26%) Predictive Modelling
9 2 (5.26%) B2C
9 2 (5.26%) Business Analysis
9 2 (5.26%) Supplier Management
Programming Languages
1 24 (63.16%) SQL
2 7 (18.42%) T-SQL
3 4 (10.53%) JavaScript
4 1 (2.63%) Shell Script
4 1 (2.63%) MATLAB
4 1 (2.63%) R
Qualifications
1 12 (31.58%) Degree
2 1 (2.63%) PRINCE2 Certification
2 1 (2.63%) Postgraduate
Vendors
1 12 (31.58%) Microsoft
2 6 (15.79%) Omniture
3 5 (13.16%) Oracle
3 5 (13.16%) Tableau
4 4 (10.53%) Google
5 2 (5.26%) ExactTarget
5 2 (5.26%) Maxymiser
5 2 (5.26%) Business Objects
5 2 (5.26%) IBM
5 2 (5.26%) Alterian
5 2 (5.26%) WebSideStory
6 1 (2.63%) Salesforce.com
6 1 (2.63%) Informatica
London
Experian
Posted: 4 days ago
City, London
Salt
Salary: £50000 - £55000 per annum + Benefits
Posted: 6 days ago
London
Venturi
Salary: £40000.00 - £45000.00 per annum + Extensive Benefits
Posted: 20 days ago