The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Database Marketing
Rank 577 641 641
Rank change year-on-year
+64 0
Permanent jobs citing Database Marketing 21 17 20
As % of all permanent IT jobs located in London 0.059% 0.039% 0.045%
As % of the Processes & Methodologies category 0.067% 0.044% 0.052%
Number of salaries quoted 20 14 20
Median salary £30,000 £37,750 £35,000
Median salary % change year-on-year
-20.52% +7.85%
90% offered a salary of more than £27,500 £28,000 £27,800
10% offered a salary of more than £45,000 £46,000 £60,500
UK excluding London median salary £42,500 £32,500 £37,500
% change year-on-year
+30.76% -13.33%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
31505 38606 38660
As % of all permanent IT jobs located in London 89.02% 88.25% 86.23%
Number of salaries quoted 26687 32605 32637
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £38,500 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 7 December 2016.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kingston Upon Thames - 1 £70,000 -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 7 December 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Database Marketing.

1 31 (100.00%) Marketing
2 22 (70.97%) SQL
3 17 (54.84%) SQL Server
4 11 (35.48%) Project Management
4 11 (35.48%) Agile Software Development
5 9 (29.03%) PRINCE
5 9 (29.03%) Retail
5 9 (29.03%) PRINCE2
5 9 (29.03%) E-Commerce
6 8 (25.81%) SPSS
6 8 (25.81%) CRM
7 7 (22.58%) PRINCE2 Certification
7 7 (22.58%) SAS
7 7 (22.58%) Google
7 7 (22.58%) Analytics
8 6 (19.35%) FastStats
8 6 (19.35%) Adobe
9 5 (16.13%) SDLC
9 5 (16.13%) Data Management
9 5 (16.13%) Oracle
9 5 (16.13%) Data Analytics
9 5 (16.13%) Analytical Skills
9 5 (16.13%) Direct Marketing
10 4 (12.90%) Degree
10 4 (12.90%) Statistics
10 4 (12.90%) Data Warehouse
10 4 (12.90%) Business Intelligence
10 4 (12.90%) Finance
11 3 (9.68%) Data Modelling
11 3 (9.68%) BusinessObjects

Database Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (22.58%) SAS
2 2 (6.45%) Apache Pig
2 2 (6.45%) OpenStack
Applications
1 8 (25.81%) SPSS
2 3 (9.68%) MS Excel
3 1 (3.23%) Adobe Premiere
3 1 (3.23%) MS Office
Business Applications
1 6 (19.35%) FastStats
2 2 (6.45%) Adobe Campaign
Cloud Services
1 2 (6.45%) Amazon AWS
1 2 (6.45%) AWS Lambda
1 2 (6.45%) Google Analytics
1 2 (6.45%) Google Cloud Platform
Database & Business Intelligence
1 17 (54.84%) SQL Server
2 4 (12.90%) Data Warehouse
3 3 (9.68%) BusinessObjects
4 2 (6.45%) Apache Hive
4 2 (6.45%) Base SAS
4 2 (6.45%) BigTable
4 2 (6.45%) Data Mining
4 2 (6.45%) DataStage
4 2 (6.45%) Hadoop
4 2 (6.45%) MongoDB
4 2 (6.45%) MySQL
4 2 (6.45%) NoSQL
4 2 (6.45%) Pentaho
4 2 (6.45%) Power BI
4 2 (6.45%) SQL Server Integration Services
5 1 (3.23%) PostgreSQL
5 1 (3.23%) SQL Server Reporting Services
Development Applications
1 2 (6.45%) Talend Open Studio
2 1 (3.23%) Dreamweaver
General
1 31 (100.00%) Marketing
2 9 (29.03%) Retail
3 4 (12.90%) Finance
4 1 (3.23%) Advertising
4 1 (3.23%) Banking
4 1 (3.23%) Games
Job Titles
1 11 (35.48%) Analyst
2 6 (19.35%) Coordinator
2 6 (19.35%) Data Analyst
2 6 (19.35%) PMO Coordinator
3 5 (16.13%) Project Manager
4 4 (12.90%) Insight Analyst
4 4 (12.90%) Junior
5 3 (9.68%) Data Insight Analyst
5 3 (9.68%) Insight Data Analyst
5 3 (9.68%) Marketing Manager
5 3 (9.68%) PRINCE2 Project Manager
5 3 (9.68%) Web Manager
5 3 (9.68%) Web Project Manager
6 2 (6.45%) Architect
6 2 (6.45%) AWS Architect
6 2 (6.45%) Business Analyst
6 2 (6.45%) Junior Project Manager
6 2 (6.45%) NoSQL Architect
6 2 (6.45%) Software Project Manager
6 2 (6.45%) Technical Manager
Libraries, Frameworks & Software Standards
1 2 (6.45%) .NET
2 1 (3.23%) HTML
Miscellaneous
1 5 (16.13%) Analytical Skills
2 4 (12.90%) Statistics
3 2 (6.45%) Computer Science
3 2 (6.45%) Mathematics
3 2 (6.45%) Reference Data
3 2 (6.45%) Social Media
4 1 (3.23%) Copywriting
4 1 (3.23%) Data Structures
Processes & Methodologies
1 11 (35.48%) Agile Software Development
1 11 (35.48%) Project Management
2 9 (29.03%) E-Commerce
2 9 (29.03%) PRINCE
2 9 (29.03%) PRINCE2
3 8 (25.81%) CRM
4 7 (22.58%) Analytics
5 5 (16.13%) Data Analytics
5 5 (16.13%) Data Management
5 5 (16.13%) Direct Marketing
5 5 (16.13%) SDLC
6 4 (12.90%) Business Intelligence
7 3 (9.68%) Business Analysis
7 3 (9.68%) Data Analysis
7 3 (9.68%) Data Modelling
8 2 (6.45%) Enterprise Data Management
8 2 (6.45%) Statistical Analysis
8 2 (6.45%) Telemarketing
8 2 (6.45%) Use Case
8 2 (6.45%) Web Development
Programming Languages
1 22 (70.97%) SQL
2 3 (9.68%) Python
2 3 (9.68%) R
3 2 (6.45%) C#
3 2 (6.45%) PL/SQL
4 1 (3.23%) C++
4 1 (3.23%) Java
4 1 (3.23%) Scala
Qualifications
1 7 (22.58%) PRINCE2 Certification
2 4 (12.90%) Degree
3 1 (3.23%) Postgraduate
Quality Assurance & Compliance
1 2 (6.45%) Data Quality
Systems Management
1 1 (3.23%) Systems Management Server (SMS)
Vendors
1 7 (22.58%) Google
2 6 (19.35%) Adobe
3 5 (16.13%) Oracle
4 3 (9.68%) Cognos
5 2 (6.45%) Ab Initio
5 2 (6.45%) Apteco
5 2 (6.45%) Informatica
5 2 (6.45%) Qubit
5 2 (6.45%) Talend
6 1 (3.23%) Cognizant
6 1 (3.23%) Microsoft
6 1 (3.23%) Salesforce Marketing Cloud