The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Database Marketing
Rank 607 594 597
Rank change year-on-year
-13 +3
Permanent jobs citing Database Marketing 17 21 19
As % of all permanent IT jobs located in London 0.041% 0.049% 0.042%
As % of the Processes & Methodologies category 0.049% 0.059% 0.052%
Number of salaries quoted 17 19 17
Average salary £45,000 £32,500 £42,500
Average salary % change year-on-year
+38.46% -23.52%
90% offered a salary of more than £27,200 £30,000 £31,500
10% offered a salary of more than £56,000 £41,900 £47,500
UK excluding London average salary £37,500 £45,000 £47,500
% change year-on-year
-16.66% -5.26%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34496 35876 36885
As % of all permanent IT jobs located in London 83.25% 83.93% 82.42%
Number of salaries quoted 29066 29042 31328
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Database Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 23 January 2015.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -1 4 £27,000 -22.85% 1
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 23 January 2015, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 37 (100.00%) Marketing
2 20 (54.05%) SQL
3 19 (51.35%) MS Excel
4 15 (40.54%) Degree
5 14 (37.84%) SQL Server
5 14 (37.84%) Project Management
6 12 (32.43%) T-SQL
6 12 (32.43%) CRM
7 10 (27.03%) Microsoft
8 9 (24.32%) Data Analysis
9 8 (21.62%) Legal
10 7 (18.92%) Direct Marketing
10 7 (18.92%) Relational Database
11 6 (16.22%) Analytics
11 6 (16.22%) Campaign Management
11 6 (16.22%) PowerPivot
11 6 (16.22%) Data Management
11 6 (16.22%) Finance
11 6 (16.22%) Business Intelligence
11 6 (16.22%) RDBMS
11 6 (16.22%) MySQL
12 5 (13.51%) Analytical Skills
13 4 (10.81%) Email Marketing
13 4 (10.81%) Digital Marketing
13 4 (10.81%) SAS
13 4 (10.81%) SPSS
14 3 (8.11%) MS PowerPoint
14 3 (8.11%) Statistics
14 3 (8.11%) PRINCE2
14 3 (8.11%) MS Access

Database Marketing
Top Related IT Skills in London by Category

For the 6 months to 23 January 2015, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.81%) SAS
2 1 (2.70%) Apache Pig
Applications
1 19 (51.35%) MS Excel
2 6 (16.22%) PowerPivot
3 4 (10.81%) SPSS
4 3 (8.11%) MS PowerPoint
5 2 (5.41%) MS Visio
5 2 (5.41%) MS Project
5 2 (5.41%) MS Office
6 1 (2.70%) Weka
6 1 (2.70%) FastStats
Cloud Services
1 2 (5.41%) SaaS
Database & Business Intelligence
1 14 (37.84%) SQL Server
2 7 (18.92%) Relational Database
3 6 (16.22%) RDBMS
3 6 (16.22%) MySQL
4 3 (8.11%) MS Access
5 2 (5.41%) DataStage
5 2 (5.41%) SQL Server Reporting Services
5 2 (5.41%) SQL Server Integration Services
6 1 (2.70%) Data Mining
6 1 (2.70%) Impala
6 1 (2.70%) Apache Hive
6 1 (2.70%) Mahout
6 1 (2.70%) Big Data
6 1 (2.70%) Hadoop
General
1 37 (100.00%) Marketing
2 8 (21.62%) Legal
3 6 (16.22%) Finance
4 2 (5.41%) Billing
5 1 (2.70%) Retail
Job Titles
1 9 (24.32%) Database Manager
2 6 (16.22%) Analyst
3 4 (10.81%) Developer
3 4 (10.81%) Programmer
3 4 (10.81%) SQL Developer
3 4 (10.81%) Excel Developer
4 3 (8.11%) Marketing Analyst
4 3 (8.11%) Senior Analyst
4 3 (8.11%) Account Manager
4 3 (8.11%) Project Manager
4 3 (8.11%) Marketing Executive
4 3 (8.11%) Database Marketing Executive
5 2 (5.41%) Account Director
5 2 (5.41%) Database Marketing Analyst
5 2 (5.41%) Campaign Manager
5 2 (5.41%) Insight Analyst
5 2 (5.41%) Senior Insight Analyst
5 2 (5.41%) Database Analyst
6 1 (2.70%) PRINCE2 Project Manager
6 1 (2.70%) Services Director
Libraries, Frameworks & Software Standards
1 1 (2.70%) Pandas
1 1 (2.70%) SciPy
Miscellaneous
1 5 (13.51%) Analytical Skills
2 3 (8.11%) Statistics
2 3 (8.11%) Mathematics
3 1 (2.70%) Economics
3 1 (2.70%) EPoS
3 1 (2.70%) Social Media
3 1 (2.70%) Visualisation
Operating Systems
1 2 (5.41%) UNIX
Processes & Methodologies
1 14 (37.84%) Project Management
2 12 (32.43%) CRM
3 9 (24.32%) Data Analysis
4 7 (18.92%) Direct Marketing
5 6 (16.22%) Analytics
5 6 (16.22%) Campaign Management
5 6 (16.22%) Data Management
5 6 (16.22%) Business Intelligence
6 4 (10.81%) Email Marketing
6 4 (10.81%) Digital Marketing
7 3 (8.11%) PRINCE2
7 3 (8.11%) Time Management
8 2 (5.41%) Resource Management
8 2 (5.41%) Cluster Analysis
8 2 (5.41%) Customer Insight
8 2 (5.41%) Statistical Modelling
8 2 (5.41%) Customer Segmentation
8 2 (5.41%) ETL
8 2 (5.41%) CHAID
8 2 (5.41%) Quality Management
Programming Languages
1 20 (54.05%) SQL
2 12 (32.43%) T-SQL
3 2 (5.41%) R
3 2 (5.41%) VBA
3 2 (5.41%) Shell Script
4 1 (2.70%) MATLAB
4 1 (2.70%) Python
4 1 (2.70%) Java
Qualifications
1 15 (40.54%) Degree
2 1 (2.70%) PRINCE2 Certification
Vendors
1 10 (27.03%) Microsoft
2 3 (8.11%) Unica
3 2 (5.41%) ExactTarget
3 2 (5.41%) Neolane
3 2 (5.41%) Oracle
3 2 (5.41%) Informatica
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