The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 594 596 609
Rank change year-on-year
+2 +13
Permanent jobs citing Database Marketing 29 27 38
As % of all permanent IT jobs located in London 0.062% 0.061% 0.075%
As % of the Processes & Methodologies category 0.074% 0.075% 0.094%
Number of salaries quoted 25 27 37
Average salary £51,500 £40,000 £50,000
Average salary % change year-on-year
+28.75% -20.00%
90% offered a salary of more than £32,500 £29,000 £39,000
10% offered a salary of more than £64,500 £50,000 £60,000
UK excluding London average salary £45,000 £42,500 £35,000
% change year-on-year
+5.88% +21.42%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
38965 36132 40630
As % of all permanent IT jobs located in London 82.77% 81.91% 80.39%
Number of salaries quoted 32119 29911 35026
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Database Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 29 August 2014.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -11 5 £52,500 +31.25% 4
Uxbridge +4 4 £60,000 +9.09%
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 29 August 2014, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 67 (100.00%) Marketing
2 32 (47.76%) SQL
3 31 (46.27%) Degree
4 29 (43.28%) Analytics
5 25 (37.31%) SAS
6 23 (34.33%) CRM
7 21 (31.34%) MS Excel
7 21 (31.34%) Data Analysis
8 20 (29.85%) Statistics
8 20 (29.85%) Statistical Modelling
9 17 (25.37%) E-Commerce
9 17 (25.37%) SPSS
10 16 (23.88%) Statistical Analysis
11 14 (20.90%) Customer Segmentation
12 13 (19.40%) Marketing Analytics
12 13 (19.40%) Data Management
12 13 (19.40%) Mathematics
12 13 (19.40%) Predictive Modelling
12 13 (19.40%) Social Media
13 12 (17.91%) Marketing Management
13 12 (17.91%) Regression Analysis
13 12 (17.91%) Marketing Strategy
13 12 (17.91%) Quantitative Analysis
13 12 (17.91%) Computer Science
13 12 (17.91%) Direct Marketing
13 12 (17.91%) Economics
13 12 (17.91%) Marketing Intelligence
13 12 (17.91%) Validation
13 12 (17.91%) Econometrics
14 11 (16.42%) Microsoft

Database Marketing
Top Related IT Skills in London by Category

For the 6 months to 29 August 2014, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 25 (37.31%) SAS
Applications
1 21 (31.34%) MS Excel
2 17 (25.37%) SPSS
3 6 (8.96%) MS Office
4 5 (7.46%) FastStats
4 5 (7.46%) PowerPivot
5 4 (5.97%) MS PowerPoint
6 3 (4.48%) MS Project
6 3 (4.48%) MS Visio
Business Applications
1 5 (7.46%) Dynamics CRM
2 2 (2.99%) Google Analytics
2 2 (2.99%) SiteCatalyst
3 1 (1.49%) SAP InfiniteInsight
Cloud Services
1 3 (4.48%) SaaS
Communications & Networking
1 1 (1.49%) Broadband
1 1 (1.49%) Internet
Database & Business Intelligence
1 9 (13.43%) SQL Server
2 5 (7.46%) MS Access
2 5 (7.46%) MySQL
2 5 (7.46%) OLTP
3 4 (5.97%) Xcelsius
4 3 (4.48%) Relational Database
4 3 (4.48%) Data Mining
5 2 (2.99%) Crystal Reports
5 2 (2.99%) SQL Server 2008
6 1 (1.49%) Pentaho
6 1 (1.49%) Data Warehouse
6 1 (1.49%) SQL Server Integration Services
General
1 67 (100.00%) Marketing
2 10 (14.93%) Finance
2 10 (14.93%) Retail
3 6 (8.96%) Advertising
4 5 (7.46%) Games
5 2 (2.99%) Banking
5 2 (2.99%) Legal
5 2 (2.99%) Telecoms
5 2 (2.99%) Billing
6 1 (1.49%) Multimedia
Job Titles
1 25 (37.31%) Analyst
2 12 (17.91%) Consultant
2 12 (17.91%) Marketing Consultant
3 8 (11.94%) Project Manager
3 8 (11.94%) Business Analyst
4 6 (8.96%) Marketing Analyst
4 6 (8.96%) Marketing Executive
5 5 (7.46%) Senior Analyst
6 4 (5.97%) SAS Analyst
6 4 (5.97%) CRM Analyst
6 4 (5.97%) Database Marketing Executive
7 3 (4.48%) Insight Analyst
7 3 (4.48%) Programmer
8 2 (2.99%) Coordinator
8 2 (2.99%) Developer
8 2 (2.99%) Account Manager
8 2 (2.99%) SQL Developer
8 2 (2.99%) Services Director
8 2 (2.99%) Excel Developer
8 2 (2.99%) Senior Insight Analyst
Libraries, Frameworks & Software Standards
1 7 (10.45%) HTML
2 3 (4.48%) .NET
3 1 (1.49%) CSS
Miscellaneous
1 20 (29.85%) Statistics
2 13 (19.40%) Mathematics
2 13 (19.40%) Social Media
3 12 (17.91%) Computer Science
3 12 (17.91%) Economics
4 5 (7.46%) Graphic Design
5 2 (2.99%) Mobile App
6 1 (1.49%) N-Tier
6 1 (1.49%) Data Integration
6 1 (1.49%) Digital Media
Operating Systems
1 2 (2.99%) UNIX
Processes & Methodologies
1 29 (43.28%) Analytics
2 23 (34.33%) CRM
3 21 (31.34%) Data Analysis
4 20 (29.85%) Statistical Modelling
5 17 (25.37%) E-Commerce
6 16 (23.88%) Statistical Analysis
7 14 (20.90%) Customer Segmentation
8 13 (19.40%) Predictive Modelling
8 13 (19.40%) Marketing Analytics
8 13 (19.40%) Data Management
9 12 (17.91%) Direct Marketing
9 12 (17.91%) Marketing Intelligence
9 12 (17.91%) Validation
9 12 (17.91%) Econometrics
9 12 (17.91%) Quantitative Analysis
9 12 (17.91%) Marketing Management
9 12 (17.91%) Regression Analysis
9 12 (17.91%) Marketing Strategy
10 11 (16.42%) Web Analytics
11 10 (14.93%) Email Marketing
Programming Languages
1 32 (47.76%) SQL
2 6 (8.96%) JavaScript
3 5 (7.46%) T-SQL
4 4 (5.97%) VBA
5 3 (4.48%) PL/SQL
5 3 (4.48%) C#
6 1 (1.49%) Java
6 1 (1.49%) Shell Script
6 1 (1.49%) MATLAB
6 1 (1.49%) R
Qualifications
1 31 (46.27%) Degree
2 3 (4.48%) MBA
3 1 (1.49%) PhD
3 1 (1.49%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (2.99%) SLA
2 1 (1.49%) QA
Vendors
1 11 (16.42%) Microsoft
2 7 (10.45%) Google
3 5 (7.46%) Facebook
3 5 (7.46%) Adobe
4 4 (5.97%) MicroStrategy
5 2 (2.99%) Alterian
6 1 (1.49%) Omniture
6 1 (1.49%) Unica
6 1 (1.49%) SmartFocus
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 1 hour ago
West London
Progressive Recruitment
Salary: competitive
Posted: Yesterday
City of London
Computer Futures
Salary: £40000 - £50000 per annum + competitive
Posted: Yesterday
City of London
Computer Futures
Salary: £25000 - £35000 per annum + competitive
Posted: Yesterday
London
Spencer Knight Recruitment
Salary: From £45,000 to £65,000 per annum (dep on exp) + Excellent Benefits
Posted: 2 days ago
West London
Exposed Solutions
Salary: £30000 to £40000 per annum - Plus excellent benefits
Posted: 3 days ago
London
Argyll Scott
Salary: £35000 - £42000 per annum + Benefits
Posted: 3 days ago
City, London
TRG
Salary: £30000 - £35000 Per Annum
Posted: 5 days ago
City of London
Computer Futures
Salary: £30000 - £40000 per annum + competitive
Posted: 7 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 16 days ago