The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Database Marketing
Rank 610 589 602
Rank change year-on-year
-21 +13
Permanent jobs citing Database Marketing 20 32 25
As % of all permanent IT jobs located in London 0.046% 0.072% 0.053%
As % of the Processes & Methodologies category 0.055% 0.086% 0.065%
Number of salaries quoted 20 26 24
Average salary £45,000 £33,750 £36,000
Average salary % change year-on-year
+33.33% -6.25%
90% offered a salary of more than £27,800 £30,000 £30,000
10% offered a salary of more than £65,000 £47,500 £47,500
UK excluding London average salary £37,500 £41,500 £47,500
% change year-on-year
-9.63% -12.63%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
36338 37283 38695
As % of all permanent IT jobs located in London 83.08% 83.63% 82.11%
Number of salaries quoted 30719 30330 33012
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Database Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 24 December 2014.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +10 5 £28,000 -13.84%
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 24 December 2014, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 43 (100.00%) Marketing
2 22 (51.16%) SQL
3 20 (46.51%) MS Excel
4 18 (41.86%) Degree
5 14 (32.56%) SQL Server
6 12 (27.91%) T-SQL
6 12 (27.91%) Project Management
7 11 (25.58%) CRM
7 11 (25.58%) Direct Marketing
8 9 (20.93%) Microsoft
9 8 (18.60%) MySQL
9 8 (18.60%) PowerPivot
9 8 (18.60%) Campaign Management
10 7 (16.28%) Finance
10 7 (16.28%) Data Analysis
10 7 (16.28%) Analytics
11 6 (13.95%) SAS
11 6 (13.95%) Legal
11 6 (13.95%) Analytical Skills
12 5 (11.63%) Email Marketing
12 5 (11.63%) Digital Marketing
12 5 (11.63%) Relational Database
13 4 (9.30%) Business Intelligence
13 4 (9.30%) RDBMS
13 4 (9.30%) SPSS
13 4 (9.30%) Data Management
13 4 (9.30%) Statistics
13 4 (9.30%) Unica
13 4 (9.30%) Mathematics
14 3 (6.98%) VBA

Database Marketing
Top Related IT Skills in London by Category

For the 6 months to 24 December 2014, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (13.95%) SAS
2 1 (2.33%) Apache Pig
Applications
1 20 (46.51%) MS Excel
2 8 (18.60%) PowerPivot
3 4 (9.30%) SPSS
4 3 (6.98%) MS PowerPoint
4 3 (6.98%) MS Office
5 2 (4.65%) MS Project
5 2 (4.65%) MS Visio
6 1 (2.33%) FastStats
6 1 (2.33%) Weka
Cloud Services
1 3 (6.98%) SaaS
Database & Business Intelligence
1 14 (32.56%) SQL Server
2 8 (18.60%) MySQL
3 5 (11.63%) Relational Database
4 4 (9.30%) RDBMS
5 3 (6.98%) MS Access
6 2 (4.65%) DataStage
6 2 (4.65%) SQL Server Reporting Services
6 2 (4.65%) SQL Server Integration Services
7 1 (2.33%) Pentaho
7 1 (2.33%) Hadoop
7 1 (2.33%) Apache Hive
7 1 (2.33%) Mahout
7 1 (2.33%) Big Data
7 1 (2.33%) Data Mining
7 1 (2.33%) Impala
General
1 43 (100.00%) Marketing
2 7 (16.28%) Finance
3 6 (13.95%) Legal
4 2 (4.65%) Retail
4 2 (4.65%) Billing
Job Titles
1 10 (23.26%) Analyst
2 7 (16.28%) Database Manager
3 6 (13.95%) Programmer
4 4 (9.30%) Senior Analyst
4 4 (9.30%) SQL Developer
4 4 (9.30%) Excel Developer
4 4 (9.30%) Developer
5 3 (6.98%) Marketing Executive
5 3 (6.98%) Database Marketing Executive
5 3 (6.98%) Marketing Analyst
5 3 (6.98%) Account Manager
5 3 (6.98%) Project Manager
5 3 (6.98%) Business Analyst
6 2 (4.65%) Database Analyst
6 2 (4.65%) Services Director
6 2 (4.65%) Database Marketing Analyst
6 2 (4.65%) Account Director
6 2 (4.65%) Campaign Manager
6 2 (4.65%) Insight Analyst
6 2 (4.65%) Senior Insight Analyst
Libraries, Frameworks & Software Standards
1 1 (2.33%) SciPy
1 1 (2.33%) Pandas
Miscellaneous
1 6 (13.95%) Analytical Skills
2 4 (9.30%) Statistics
2 4 (9.30%) Mathematics
3 2 (4.65%) Social Media
4 1 (2.33%) N-Tier
4 1 (2.33%) EPoS
4 1 (2.33%) Economics
4 1 (2.33%) Data Integration
4 1 (2.33%) Visualisation
Operating Systems
1 2 (4.65%) UNIX
Processes & Methodologies
1 12 (27.91%) Project Management
2 11 (25.58%) CRM
2 11 (25.58%) Direct Marketing
3 8 (18.60%) Campaign Management
4 7 (16.28%) Analytics
4 7 (16.28%) Data Analysis
5 5 (11.63%) Email Marketing
5 5 (11.63%) Digital Marketing
6 4 (9.30%) Data Management
6 4 (9.30%) Business Intelligence
7 3 (6.98%) CHAID
7 3 (6.98%) PRINCE2
7 3 (6.98%) ETL
7 3 (6.98%) Strategic Planning
7 3 (6.98%) Web Analytics
7 3 (6.98%) Statistical Analysis
7 3 (6.98%) Cluster Analysis
7 3 (6.98%) Time Management
7 3 (6.98%) Statistical Modelling
8 2 (4.65%) Customer Segmentation
Programming Languages
1 22 (51.16%) SQL
2 12 (27.91%) T-SQL
3 3 (6.98%) VBA
3 3 (6.98%) R
4 2 (4.65%) Java
4 2 (4.65%) Shell Script
4 2 (4.65%) MATLAB
5 1 (2.33%) Python
Qualifications
1 18 (41.86%) Degree
2 1 (2.33%) PRINCE2 Certification
Vendors
1 9 (20.93%) Microsoft
2 4 (9.30%) Unica
3 2 (4.65%) Neolane
3 2 (4.65%) ExactTarget
3 2 (4.65%) Informatica
3 2 (4.65%) Oracle