The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Database Marketing
England / London
Rank 557 616 623
Rank change year-on-year
+59 +7
Permanent jobs citing Database Marketing 14 23 18
As % of all permanent IT jobs located in London 0.042% 0.058% 0.044%
As % of the Processes & Methodologies category 0.047% 0.065% 0.052%
Number of salaries quoted 13 19 18
Median salary £40,000 £34,000 £45,000
Median salary % change year-on-year
+17.64% -24.44%
90% offered a salary of more than £28,000 £22,500 £27,400
10% offered a salary of more than £44,000 £50,500 £61,500
UK excluding London median salary £40,000 £28,500 £37,500
% change year-on-year
+40.35% -24.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
29798 35341 34941
As % of all permanent IT jobs located in London 89.15% 88.42% 86.36%
Number of salaries quoted 25141 30112 29478
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £39,000 £40,000 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 17 January 2017.

Database Marketing Salary Histogram in London

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 17 January 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Database Marketing.

1 30 (100.00%) Marketing
2 22 (73.33%) SQL
3 18 (60.00%) SQL Server
4 11 (36.67%) Project Management
5 10 (33.33%) Agile Software Development
6 9 (30.00%) Retail
6 9 (30.00%) PRINCE2
6 9 (30.00%) E-Commerce
6 9 (30.00%) Adobe
6 9 (30.00%) PRINCE
6 9 (30.00%) FastStats
7 7 (23.33%) PRINCE2 Certification
8 6 (20.00%) SPSS
8 6 (20.00%) MS Excel
8 6 (20.00%) CRM
8 6 (20.00%) SAS
8 6 (20.00%) Google
9 5 (16.67%) Adobe Campaign
9 5 (16.67%) Apteco
9 5 (16.67%) Direct Marketing
10 4 (13.33%) Finance
10 4 (13.33%) Data Management
10 4 (13.33%) Data Warehouse
10 4 (13.33%) Analytics
10 4 (13.33%) SDLC
11 3 (10.00%) Analytical Skills
11 3 (10.00%) Business Intelligence
12 2 (6.67%) Web Development
12 2 (6.67%) Statistical Analysis
12 2 (6.67%) SQL Server Integration Services

Database Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (20.00%) SAS
2 2 (6.67%) Apache Pig
2 2 (6.67%) OpenStack
Applications
1 6 (20.00%) MS Excel
1 6 (20.00%) SPSS
2 1 (3.33%) Adobe Premiere
2 1 (3.33%) MS Office
Business Applications
1 9 (30.00%) FastStats
2 5 (16.67%) Adobe Campaign
Cloud Services
1 2 (6.67%) Amazon AWS
1 2 (6.67%) AWS Lambda
1 2 (6.67%) Google Analytics
1 2 (6.67%) Google Cloud Platform
Database & Business Intelligence
1 18 (60.00%) SQL Server
2 4 (13.33%) Data Warehouse
3 2 (6.67%) Apache Hive
3 2 (6.67%) Base SAS
3 2 (6.67%) BigTable
3 2 (6.67%) BusinessObjects
3 2 (6.67%) Data Mining
3 2 (6.67%) DataStage
3 2 (6.67%) Hadoop
3 2 (6.67%) MongoDB
3 2 (6.67%) MySQL
3 2 (6.67%) NoSQL
3 2 (6.67%) Pentaho
3 2 (6.67%) Power BI
3 2 (6.67%) SQL Server Integration Services
Development Applications
1 2 (6.67%) Talend Open Studio
2 1 (3.33%) Dreamweaver
General
1 30 (100.00%) Marketing
2 9 (30.00%) Retail
3 4 (13.33%) Finance
4 1 (3.33%) Advertising
4 1 (3.33%) Banking
4 1 (3.33%) Games
Job Titles
1 8 (26.67%) Analyst
2 6 (20.00%) Coordinator
2 6 (20.00%) Marketing Manager
2 6 (20.00%) PMO Coordinator
3 5 (16.67%) Project Manager
4 4 (13.33%) Data Analyst
5 3 (10.00%) Insight Analyst
5 3 (10.00%) Operations Manager
5 3 (10.00%) PRINCE2 Project Manager
5 3 (10.00%) Web Manager
5 3 (10.00%) Web Project Manager
6 2 (6.67%) AWS Architect
6 2 (6.67%) Business Intelligence Architect
6 2 (6.67%) CRM Manager
6 2 (6.67%) Data Insight Analyst
6 2 (6.67%) Database Marketing Manager
6 2 (6.67%) ETL Architect
6 2 (6.67%) Insight Data Analyst
6 2 (6.67%) Marketing Database Manager
6 2 (6.67%) NoSQL Architect
Libraries, Frameworks & Software Standards
1 2 (6.67%) .NET
2 1 (3.33%) HTML
Miscellaneous
1 3 (10.00%) Analytical Skills
2 2 (6.67%) Reference Data
2 2 (6.67%) Social Media
2 2 (6.67%) Statistics
3 1 (3.33%) Copywriting
Processes & Methodologies
1 11 (36.67%) Project Management
2 10 (33.33%) Agile Software Development
3 9 (30.00%) E-Commerce
3 9 (30.00%) PRINCE
3 9 (30.00%) PRINCE2
4 6 (20.00%) CRM
5 5 (16.67%) Direct Marketing
6 4 (13.33%) Analytics
6 4 (13.33%) Data Management
6 4 (13.33%) SDLC
7 3 (10.00%) Business Intelligence
8 2 (6.67%) Actionable Insight
8 2 (6.67%) Business Analysis
8 2 (6.67%) Data Analysis
8 2 (6.67%) Data Analytics
8 2 (6.67%) Data Modelling
8 2 (6.67%) ETL
8 2 (6.67%) Migration
8 2 (6.67%) Quality Management
8 2 (6.67%) Stakeholder Management
Programming Languages
1 22 (73.33%) SQL
2 2 (6.67%) C#
2 2 (6.67%) PL/SQL
2 2 (6.67%) Python
2 2 (6.67%) R
Qualifications
1 7 (23.33%) PRINCE2 Certification
2 1 (3.33%) Degree
2 1 (3.33%) Postgraduate
Quality Assurance & Compliance
1 2 (6.67%) Data Quality
Systems Management
1 1 (3.33%) Systems Management Server (SMS)
Vendors
1 9 (30.00%) Adobe
2 6 (20.00%) Google
3 5 (16.67%) Apteco
4 2 (6.67%) Ab Initio
4 2 (6.67%) Cognos
4 2 (6.67%) Informatica
4 2 (6.67%) Oracle
4 2 (6.67%) Qubit
4 2 (6.67%) Talend
5 1 (3.33%) Cognizant
5 1 (3.33%) Microsoft
5 1 (3.33%) Salesforce Marketing Cloud
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