The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Database Marketing
Rank 609 645 646
Rank change year-on-year
+36 +1
Permanent jobs citing Database Marketing 11 16 35
As % of all permanent IT jobs located in London 0.028% 0.036% 0.073%
As % of the Processes & Methodologies category 0.031% 0.041% 0.083%
Number of salaries quoted 9 9 26
Median salary £30,000 £35,000 £51,500
Median salary % change year-on-year
-14.28% -32.03%
90% offered a salary of more than £27,300 £32,200 £39,750
10% offered a salary of more than £49,635 £46,500 £60,000
UK excluding London median salary £27,250 £40,000 £28,500
% change year-on-year
-31.87% +40.35%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
35290 39082 41971
As % of all permanent IT jobs located in London 89.55% 87.90% 87.28%
Number of salaries quoted 30572 32788 34855
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £82,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Database Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 27 July 2016.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Teddington - 3 £52,500 -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 27 July 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Database Marketing.

1 46 (100.00%) Marketing
2 29 (63.04%) SQL
3 24 (52.17%) SDLC
4 18 (39.13%) Agile Software Development
4 18 (39.13%) Data Management
5 17 (36.96%) Waterfall
6 16 (34.78%) Business Analysis
7 13 (28.26%) Data Warehouse
7 13 (28.26%) Degree
8 12 (26.09%) Oracle
8 12 (26.09%) SAS
9 11 (23.91%) Business Intelligence
9 11 (23.91%) BusinessObjects
9 11 (23.91%) SQL Server
9 11 (23.91%) Cognos
9 11 (23.91%) Direct Marketing
10 10 (21.74%) SQL Server Reporting Services
11 9 (19.57%) Stakeholder Management
11 9 (19.57%) .NET
11 9 (19.57%) C#
11 9 (19.57%) PL/SQL
11 9 (19.57%) CRM
11 9 (19.57%) Web Development
12 8 (17.39%) Use Case
12 8 (17.39%) User Stories
13 7 (15.22%) Analytical Skills
13 7 (15.22%) Analytics
14 6 (13.04%) Relational Database
14 6 (13.04%) User Acceptance Testing
14 6 (13.04%) SPSS

Database Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (26.09%) SAS
2 4 (8.70%) Oracle Workflow
Applications
1 6 (13.04%) MS Excel
1 6 (13.04%) SPSS
2 4 (8.70%) MS Office
Business Applications
1 5 (10.87%) Unica
2 1 (2.17%) FastStats
Database & Business Intelligence
1 13 (28.26%) Data Warehouse
2 11 (23.91%) BusinessObjects
2 11 (23.91%) SQL Server
3 10 (21.74%) SQL Server Reporting Services
4 6 (13.04%) Relational Database
5 5 (10.87%) OLAP
5 5 (10.87%) OLTP
5 5 (10.87%) Oracle OLAP
6 3 (6.52%) Data Mining
7 1 (2.17%) Big Data
7 1 (2.17%) MS Access
7 1 (2.17%) PostgreSQL
General
1 46 (100.00%) Marketing
2 5 (10.87%) Finance
3 1 (2.17%) Advertising
Job Titles
1 28 (60.87%) Analyst
2 11 (23.91%) Business Analyst
3 9 (19.57%) Project Manager
3 9 (19.57%) Software Project Manager
4 8 (17.39%) Business Systems Analyst
4 8 (17.39%) Systems Analyst
5 5 (10.87%) Database Analyst
5 5 (10.87%) SAS Analyst
5 5 (10.87%) Senior Analyst
6 4 (8.70%) Senior Business Systems Analyst
6 4 (8.70%) Senior Systems Analyst
7 2 (4.35%) CRM Manager
7 2 (4.35%) Data Analyst
7 2 (4.35%) Database Marketing Executive
7 2 (4.35%) Email Analyst
7 2 (4.35%) Junior
7 2 (4.35%) Marketing Director
7 2 (4.35%) Marketing Executive
7 2 (4.35%) Oracle Analyst
7 2 (4.35%) Support Analyst
Libraries, Frameworks & Software Standards
1 9 (19.57%) .NET
Miscellaneous
1 7 (15.22%) Analytical Skills
2 2 (4.35%) Computer Science
2 2 (4.35%) Management Information System
2 2 (4.35%) Mathematics
2 2 (4.35%) Statistics
3 1 (2.17%) Data Structures
3 1 (2.17%) User Experience
Processes & Methodologies
1 24 (52.17%) SDLC
2 18 (39.13%) Agile Software Development
2 18 (39.13%) Data Management
3 17 (36.96%) Waterfall
4 16 (34.78%) Business Analysis
5 11 (23.91%) Business Intelligence
5 11 (23.91%) Direct Marketing
6 9 (19.57%) CRM
6 9 (19.57%) Stakeholder Management
6 9 (19.57%) Web Development
7 8 (17.39%) Use Case
7 8 (17.39%) User Stories
8 7 (15.22%) Analytics
9 6 (13.04%) User Acceptance Testing
10 5 (10.87%) Change Management
10 5 (10.87%) Code Optimisation
10 5 (10.87%) Digital Marketing
11 4 (8.70%) Data Analytics
11 4 (8.70%) Systems Analysis
11 4 (8.70%) Workflow
Programming Languages
1 29 (63.04%) SQL
2 9 (19.57%) C#
2 9 (19.57%) PL/SQL
3 3 (6.52%) R
4 2 (4.35%) C
5 1 (2.17%) C++
5 1 (2.17%) Java
5 1 (2.17%) Python
5 1 (2.17%) Scala
Qualifications
1 13 (28.26%) Degree
Vendors
1 12 (26.09%) Oracle
2 11 (23.91%) Cognos
3 5 (10.87%) Alterian
3 5 (10.87%) Apteco
4 4 (8.70%) Google
5 2 (4.35%) Siebel