The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 600 586 598
Rank change year-on-year
-14 +12
Permanent jobs citing Database Marketing 36 23 34
As % of all permanent IT jobs located in London 0.075% 0.052% 0.066%
As % of the Processes & Methodologies category 0.091% 0.064% 0.083%
Number of salaries quoted 28 22 31
Average salary £51,500 £40,000 £47,500
Average salary % change year-on-year
+28.75% -15.78%
90% offered a salary of more than £42,500 £30,900 £40,000
10% offered a salary of more than £62,250 £47,500 £55,000
UK excluding London average salary £34,500 £47,500 £35,000
% change year-on-year
-27.36% +35.71%
Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
39531 36102 40848
As % of all permanent IT jobs located in London 82.64% 81.55% 79.69%
Number of salaries quoted 32780 29775 35312
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,309 £36,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Database Marketing
England

Database Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the London region.

Database Marketing Salary Trend in London

Database Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Database Marketing across the London region over the 3 months to 1 August 2014.

Database Marketing Salary Histogram in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -14 6 £52,500 +31.25% 3
Uxbridge - 4 £60,000 -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in London

For the 6 months to 1 August 2014, IT jobs across the London region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 74 (100.00%) Marketing
2 36 (48.65%) Analytics
3 35 (47.30%) SQL
4 31 (41.89%) Degree
5 30 (40.54%) SAS
6 29 (39.19%) CRM
7 22 (29.73%) Statistics
7 22 (29.73%) Data Analysis
7 22 (29.73%) Statistical Modelling
8 21 (28.38%) MS Excel
9 17 (22.97%) E-Commerce
9 17 (22.97%) SPSS
10 16 (21.62%) Statistical Analysis
10 16 (21.62%) Marketing Analytics
11 15 (20.27%) Retail
11 15 (20.27%) Data Management
11 15 (20.27%) Mathematics
12 14 (18.92%) Microsoft
12 14 (18.92%) Customer Segmentation
12 14 (18.92%) Social Media
13 13 (17.57%) Predictive Modelling
14 12 (16.22%) Marketing Strategy
14 12 (16.22%) Regression Analysis
14 12 (16.22%) Marketing Management
14 12 (16.22%) Marketing Intelligence
14 12 (16.22%) Finance
14 12 (16.22%) Validation
14 12 (16.22%) Computer Science
14 12 (16.22%) Direct Marketing
14 12 (16.22%) Quantitative Analysis

Database Marketing
Top Related IT Skills in London by Category

For the 6 months to 1 August 2014, IT jobs across the London region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 30 (40.54%) SAS
Applications
1 21 (28.38%) MS Excel
2 17 (22.97%) SPSS
3 7 (9.46%) MS Office
4 6 (8.11%) FastStats
5 3 (4.05%) MS PowerPoint
5 3 (4.05%) MS Project
5 3 (4.05%) MS Visio
6 2 (2.70%) PowerPivot
Business Applications
1 6 (8.11%) Dynamics CRM
2 2 (2.70%) Google Analytics
2 2 (2.70%) SiteCatalyst
3 1 (1.35%) SAP InfiniteInsight
Cloud Services
1 3 (4.05%) SaaS
Communications & Networking
1 2 (2.70%) Internet
2 1 (1.35%) Broadband
Database & Business Intelligence
1 7 (9.46%) SQL Server
2 6 (8.11%) Xcelsius
3 5 (6.76%) OLTP
4 4 (5.41%) Data Mining
4 4 (5.41%) MS Access
4 4 (5.41%) Relational Database
5 3 (4.05%) Pentaho
5 3 (4.05%) Crystal Reports
6 2 (2.70%) MySQL
6 2 (2.70%) SQL Server 2008
7 1 (1.35%) SQL Server Integration Services
7 1 (1.35%) RDBMS
7 1 (1.35%) Data Warehouse
General
1 74 (100.00%) Marketing
2 15 (20.27%) Retail
3 12 (16.22%) Finance
4 7 (9.46%) Advertising
5 5 (6.76%) Games
6 2 (2.70%) Telecoms
6 2 (2.70%) Legal
6 2 (2.70%) Banking
6 2 (2.70%) Billing
7 1 (1.35%) Multimedia
7 1 (1.35%) Pharmaceutical
Job Titles
1 31 (41.89%) Analyst
2 12 (16.22%) Consultant
2 12 (16.22%) Marketing Consultant
3 8 (10.81%) Project Manager
3 8 (10.81%) Business Analyst
3 8 (10.81%) Senior Analyst
4 7 (9.46%) SAS Analyst
5 6 (8.11%) Marketing Executive
5 6 (8.11%) Marketing Analyst
5 6 (8.11%) CRM Analyst
6 4 (5.41%) Database Marketing Executive
7 3 (4.05%) Insight Analyst
8 2 (2.70%) Account Manager
8 2 (2.70%) Programmer
8 2 (2.70%) Junior
8 2 (2.70%) Coordinator
8 2 (2.70%) Technical Analyst
8 2 (2.70%) Senior Technical Analyst
8 2 (2.70%) Senior Marketing Executive
8 2 (2.70%) Junior Analyst
Libraries, Frameworks & Software Standards
1 8 (10.81%) HTML
2 3 (4.05%) .NET
3 1 (1.35%) CSS
Miscellaneous
1 22 (29.73%) Statistics
2 15 (20.27%) Mathematics
3 14 (18.92%) Social Media
4 12 (16.22%) Computer Science
4 12 (16.22%) Economics
5 6 (8.11%) Graphic Design
6 3 (4.05%) Data Integration
7 2 (2.70%) FMCG
7 2 (2.70%) Mobile App
8 1 (1.35%) Digital Media
8 1 (1.35%) Blog
8 1 (1.35%) N-Tier
8 1 (1.35%) Management Information System
Operating Systems
1 2 (2.70%) UNIX
Processes & Methodologies
1 36 (48.65%) Analytics
2 29 (39.19%) CRM
3 22 (29.73%) Data Analysis
3 22 (29.73%) Statistical Modelling
4 17 (22.97%) E-Commerce
5 16 (21.62%) Statistical Analysis
5 16 (21.62%) Marketing Analytics
6 15 (20.27%) Data Management
7 14 (18.92%) Customer Segmentation
8 13 (17.57%) Predictive Modelling
9 12 (16.22%) Marketing Strategy
9 12 (16.22%) Regression Analysis
9 12 (16.22%) Marketing Management
9 12 (16.22%) Marketing Intelligence
9 12 (16.22%) Validation
9 12 (16.22%) Direct Marketing
9 12 (16.22%) Quantitative Analysis
9 12 (16.22%) Econometrics
9 12 (16.22%) Web Analytics
10 11 (14.86%) Email Marketing
Programming Languages
1 35 (47.30%) SQL
2 7 (9.46%) JavaScript
3 4 (5.41%) VBA
4 3 (4.05%) PL/SQL
4 3 (4.05%) Java
4 3 (4.05%) C#
4 3 (4.05%) Shell Script
5 2 (2.70%) T-SQL
6 1 (1.35%) R
6 1 (1.35%) MATLAB
Qualifications
1 31 (41.89%) Degree
2 3 (4.05%) MBA
3 1 (1.35%) PhD
3 1 (1.35%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (2.70%) SLA
2 1 (1.35%) QA
Vendors
1 14 (18.92%) Microsoft
2 8 (10.81%) Google
3 6 (8.11%) Adobe
3 6 (8.11%) MicroStrategy
3 6 (8.11%) Facebook
4 3 (4.05%) Alterian
5 2 (2.70%) Unica
6 1 (1.35%) Neolane
6 1 (1.35%) Tableau
6 1 (1.35%) SmartFocus
6 1 (1.35%) Omniture
6 1 (1.35%) Salesforce.com
London
Uniting Ambition
Salary: £40k - 45k per year
Posted: 8 hours ago
London
Spencer Knight Recruitment
Salary: From £42,000 to £48,000 per annum + excellent benefits
Posted: 2 days ago
West London
Exposed Solutions
Salary: £30000 to £40000 per annum - Plus excellent benefits
Posted: 5 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 7 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 24 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 26 days ago