The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Hitwise
Rank 624 592 611
Rank change year-on-year
-32 +19
Permanent jobs citing Hitwise 6 29 16
As % of all permanent IT jobs located in London 0.014% 0.065% 0.034%
As % of the Vendors category 0.029% 0.14% 0.073%
Number of salaries quoted 0 14 12
Average salary - £52,500 £36,750
Average salary % change year-on-year
- +42.85%
UK excluding London average salary £25,000 £35,000 £37,500
% change year-on-year
-28.57% -6.66%
Hitwise
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the London region.

Vendors Category
London
Permanent IT job ads with a match in the
Vendors category
20908 21051 21989
As % of all permanent IT jobs located in London 47.80% 47.22% 46.66%
Number of salaries quoted 17680 17215 18585
Average salary £52,500 £52,500 £51,500
Average salary % change year-on-year
- +1.94%
90% offered a salary of more than £31,250 £32,500 £32,500
10% offered a salary of more than £75,000 £75,000 £77,500
UK excluding London average salary £40,000 £40,000 £40,000

Hitwise
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the London region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in London

Hitwise
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the London region.

Hitwise Salary Trend in London

Hitwise
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the London region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +10 2 - -
Hitwise
England

Hitwise
Top 30 Related IT Skills in London

For the 6 months to 24 December 2014, IT jobs across the London region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 19 (79.17%) Analytics
1 19 (79.17%) Analytical Skills
2 18 (75.00%) Google
3 14 (58.33%) Web Analytics
4 13 (54.17%) WebTrends
4 13 (54.17%) Google Analytics
5 11 (45.83%) Data Analysis
5 11 (45.83%) MS PowerPoint
5 11 (45.83%) ClickTale
5 11 (45.83%) Tealeaf
6 10 (41.67%) Customer Analysis
6 10 (41.67%) Market Research
7 8 (33.33%) Finance
7 8 (33.33%) Marketing
8 6 (25.00%) Omniture
8 6 (25.00%) Degree
9 5 (20.83%) Billing
10 3 (12.50%) Statistics
10 3 (12.50%) Digital Marketing
11 2 (8.33%) SQL Server
11 2 (8.33%) DB2
11 2 (8.33%) OLAP
11 2 (8.33%) Advertising
11 2 (8.33%) Banking
11 2 (8.33%) Retail
11 2 (8.33%) Pay per click
11 2 (8.33%) Business Development
11 2 (8.33%) Mathematics
11 2 (8.33%) Hadoop
11 2 (8.33%) Web Marketing

Hitwise
Top Related IT Skills in London by Category

For the 6 months to 24 December 2014, IT jobs across the London region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 11 (45.83%) MS PowerPoint
Business Applications
1 13 (54.17%) WebTrends
1 13 (54.17%) Google Analytics
2 1 (4.17%) SiteCatalyst
Database & Business Intelligence
1 2 (8.33%) SQL Server
1 2 (8.33%) DB2
1 2 (8.33%) OLAP
1 2 (8.33%) Hadoop
General
1 8 (33.33%) Finance
1 8 (33.33%) Marketing
2 5 (20.83%) Billing
3 2 (8.33%) Banking
3 2 (8.33%) Retail
3 2 (8.33%) Advertising
4 1 (4.17%) Publishing
4 1 (4.17%) Games
Job Titles
1 17 (70.83%) Analyst
2 10 (41.67%) Web Analyst
3 3 (12.50%) Market Analyst
3 3 (12.50%) Data Analyst
4 2 (8.33%) PPC Specialist
4 2 (8.33%) PPC Manager
4 2 (8.33%) PPC Analyst
4 2 (8.33%) PPC Executive
4 2 (8.33%) Report Manager
5 1 (4.17%) Senior Analyst
5 1 (4.17%) Senior Web Analyst
5 1 (4.17%) Insight Analyst
Miscellaneous
1 19 (79.17%) Analytical Skills
2 3 (12.50%) Statistics
3 2 (8.33%) Mathematics
4 1 (4.17%) Digital Media
4 1 (4.17%) Economics
Processes & Methodologies
1 19 (79.17%) Analytics
2 14 (58.33%) Web Analytics
3 11 (45.83%) Data Analysis
4 10 (41.67%) Customer Analysis
4 10 (41.67%) Market Research
5 3 (12.50%) Digital Marketing
6 2 (8.33%) Web Marketing
6 2 (8.33%) Pay per click
6 2 (8.33%) Business Development
7 1 (4.17%) E-Commerce
Qualifications
1 6 (25.00%) Degree
Vendors
1 18 (75.00%) Google
2 11 (45.83%) ClickTale
2 11 (45.83%) Tealeaf
3 6 (25.00%) Omniture