The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Hitwise
Rank 617 582 605
Rank change year-on-year
-35 +23
Permanent jobs citing Hitwise 1 31 20
As % of all permanent IT jobs located in London 0.002% 0.072% 0.044%
As % of the Vendors category 0.005% 0.15% 0.095%
Number of salaries quoted 1 13 17
Average salary £32,000 £57,500 £32,500
Average salary % change year-on-year
-44.34% +76.92%
UK excluding London average salary £25,000 £44,000 £37,500
% change year-on-year
-43.18% +17.33%
Hitwise
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the London region.

Vendors Category
London
Permanent IT job ads with a match in the
Vendors category
19613 20359 21096
As % of all permanent IT jobs located in London 48.08% 47.44% 46.58%
Number of salaries quoted 16615 16501 17785
Average salary £52,500 £52,500 £52,500
90% offered a salary of more than £31,475 £32,500 £32,500
10% offered a salary of more than £75,000 £75,000 £78,000
UK excluding London average salary £40,675 £40,000 £40,000
% change year-on-year
+1.68% -

Hitwise
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the London region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in London

Hitwise
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the London region.

Hitwise Salary Trend in London

Hitwise
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the London region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kingston Upon Thames - 1 £32,000 -
Hitwise
England

Hitwise
Top 29 Related IT Skills in London

For the 6 months to 29 January 2015, IT jobs across the London region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 13 (72.22%) Google
1 13 (72.22%) Analytics
2 12 (66.67%) Analytical Skills
3 10 (55.56%) WebTrends
4 9 (50.00%) Web Analytics
5 8 (44.44%) Finance
5 8 (44.44%) Google Analytics
6 7 (38.89%) Customer Analysis
6 7 (38.89%) Market Research
6 7 (38.89%) ClickTale
6 7 (38.89%) Tealeaf
6 7 (38.89%) MS PowerPoint
6 7 (38.89%) Data Analysis
7 6 (33.33%) Marketing
8 5 (27.78%) Degree
8 5 (27.78%) Billing
9 4 (22.22%) Digital Marketing
10 3 (16.67%) Omniture
11 2 (11.11%) Advertising
11 2 (11.11%) Pay per click
11 2 (11.11%) Statistics
11 2 (11.11%) Mathematics
12 1 (5.56%) Online Marketing
12 1 (5.56%) Information Architecture
12 1 (5.56%) Social Media
12 1 (5.56%) SEO
12 1 (5.56%) HTML
12 1 (5.56%) E-Commerce
12 1 (5.56%) JIRA

Hitwise
Top Related IT Skills in London by Category

For the 6 months to 29 January 2015, IT jobs across the London region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 7 (38.89%) MS PowerPoint
Business Applications
1 10 (55.56%) WebTrends
2 8 (44.44%) Google Analytics
Development Applications
1 1 (5.56%) JIRA
General
1 8 (44.44%) Finance
2 6 (33.33%) Marketing
3 5 (27.78%) Billing
4 2 (11.11%) Advertising
Job Titles
1 12 (66.67%) Analyst
2 7 (38.89%) Web Analyst
3 3 (16.67%) Market Analyst
3 3 (16.67%) Data Analyst
4 2 (11.11%) PPC Specialist
4 2 (11.11%) PPC Executive
4 2 (11.11%) PPC Manager
4 2 (11.11%) PPC Analyst
5 1 (5.56%) SEO Specialist
Libraries, Frameworks & Software Standards
1 1 (5.56%) HTML
Miscellaneous
1 12 (66.67%) Analytical Skills
2 2 (11.11%) Statistics
2 2 (11.11%) Mathematics
3 1 (5.56%) Social Media
Processes & Methodologies
1 13 (72.22%) Analytics
2 9 (50.00%) Web Analytics
3 7 (38.89%) Customer Analysis
3 7 (38.89%) Market Research
3 7 (38.89%) Data Analysis
4 4 (22.22%) Digital Marketing
5 2 (11.11%) Pay per click
6 1 (5.56%) Online Marketing
6 1 (5.56%) Information Architecture
6 1 (5.56%) SEO
6 1 (5.56%) E-Commerce
Qualifications
1 5 (27.78%) Degree
Vendors
1 13 (72.22%) Google
2 7 (38.89%) ClickTale
2 7 (38.89%) Tealeaf
3 3 (16.67%) Omniture