The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Hitwise
Rank 617 654 612
Rank change year-on-year
+37 -42
Permanent jobs citing Hitwise 10 5 11
As % of all permanent IT jobs located in London 0.023% 0.010% 0.025%
As % of the Vendors category 0.050% 0.022% 0.053%
Number of salaries quoted 6 4 11
Average salary £67,500 £50,000 £35,000
Average salary % change year-on-year
+35.00% +42.85%
UK excluding London average salary £37,500 £32,500 £27,500
% change year-on-year
+15.38% +18.18%
Hitwise
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the London region.

Vendors Category
London
Permanent IT job ads with a match in the
Vendors category
19980 22994 20654
As % of all permanent IT jobs located in London 45.46% 46.24% 46.47%
Number of salaries quoted 16750 19066 17170
Average salary £55,000 £52,500 £52,500
Average salary % change year-on-year
+4.76% -
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London average salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -

Hitwise
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the London region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in London

Hitwise
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the London region.

Hitwise Salary Trend in London

Hitwise
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Hitwise across the London region over the 3 months to 2 July 2015.

Hitwise Salary Histogram in London

Hitwise
Top 30 Related IT Skills in London

For the 6 months to 2 July 2015, IT jobs across the London region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 10 (83.33%) Analytical Skills
3 8 (66.67%) Google Analytics
4 7 (58.33%) HTML
5 6 (50.00%) SQL
5 6 (50.00%) Web Analytics
5 6 (50.00%) Marketing
5 6 (50.00%) R
6 5 (41.67%) Mobile App
6 5 (41.67%) Digital Marketing
6 5 (41.67%) Data Extraction
6 5 (41.67%) Multivariate Testing
6 5 (41.67%) Big Data
6 5 (41.67%) User Experience
6 5 (41.67%) Statistical Analysis
6 5 (41.67%) Statistics
6 5 (41.67%) Mathematics
6 5 (41.67%) Omniture
6 5 (41.67%) Agile Software Development
6 5 (41.67%) Competitor Analysis
6 5 (41.67%) Oracle
6 5 (41.67%) JavaScript
6 5 (41.67%) Business Intelligence
6 5 (41.67%) WebTrends
6 5 (41.67%) Telecoms
7 4 (33.33%) Degree
8 2 (16.67%) Information Architecture
8 2 (16.67%) SEO
9 1 (8.33%) Finance

Hitwise
Top Related IT Skills in London by Category

For the 6 months to 2 July 2015, IT jobs across the London region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) SAS
Business Applications
1 5 (41.67%) WebTrends
Cloud Services
1 8 (66.67%) Google Analytics
2 1 (8.33%) Adobe Analytics
Database & Business Intelligence
1 5 (41.67%) Big Data
2 1 (8.33%) Impala
2 1 (8.33%) Spotfire
2 1 (8.33%) Hadoop
2 1 (8.33%) Apache Cassandra
Development Applications
1 1 (8.33%) JIRA
General
1 6 (50.00%) Marketing
2 5 (41.67%) Telecoms
3 1 (8.33%) Finance
3 1 (8.33%) Advertising
3 1 (8.33%) Retail
Job Titles
1 7 (58.33%) Analyst
2 3 (25.00%) Head of Web Analytics
3 2 (16.67%) Senior Web Analyst
3 2 (16.67%) Web Analytics Manager
3 2 (16.67%) Senior Web Analytics Manager
3 2 (16.67%) Senior Manager
3 2 (16.67%) Senior Analyst
3 2 (16.67%) Web Analyst
3 2 (16.67%) Web Manager
4 1 (8.33%) SEO Specialist
4 1 (8.33%) SEO Analyst
Libraries, Frameworks & Software Standards
1 7 (58.33%) HTML
Miscellaneous
1 10 (83.33%) Analytical Skills
2 5 (41.67%) Mobile App
2 5 (41.67%) User Experience
2 5 (41.67%) Statistics
2 5 (41.67%) Mathematics
2 5 (41.67%) Data Extraction
3 1 (8.33%) Social Media
3 1 (8.33%) Algorithms
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) Web Analytics
3 5 (41.67%) Statistical Analysis
3 5 (41.67%) Digital Marketing
3 5 (41.67%) Multivariate Testing
3 5 (41.67%) Business Intelligence
3 5 (41.67%) Agile Software Development
3 5 (41.67%) Competitor Analysis
4 2 (16.67%) Information Architecture
4 2 (16.67%) SEO
5 1 (8.33%) Content Management
5 1 (8.33%) Online Marketing
5 1 (8.33%) E-Commerce
5 1 (8.33%) Qualitative Analysis
Programming Languages
1 6 (50.00%) SQL
1 6 (50.00%) R
2 5 (41.67%) JavaScript
3 1 (8.33%) Python
Qualifications
1 4 (33.33%) Degree
Vendors
1 12 (100.00%) Google
2 5 (41.67%) Oracle
2 5 (41.67%) Omniture
3 1 (8.33%) Adobe
3 1 (8.33%) Coremetrics