The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Hitwise
Rank 605 654 605
Rank change year-on-year
+49 -49
Permanent jobs citing Hitwise 8 4 16
As % of all permanent IT jobs located in London 0.018% 0.008% 0.036%
As % of the Vendors category 0.040% 0.018% 0.078%
Number of salaries quoted 3 1 16
Average salary £60,000 £42,500 £35,750
Average salary % change year-on-year
+41.17% +18.88%
90% offered a salary of more than £37,600 £42,500 £32,500
10% offered a salary of more than £66,000 £42,500 £75,000
UK excluding London average salary £51,250 £35,000 £27,500
% change year-on-year
+46.42% +27.27%
Hitwise
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the London region.

Vendors Category
London
Permanent IT job ads with a match in the
Vendors category
20131 22440 20484
As % of all permanent IT jobs located in London 46.34% 46.12% 46.55%
Number of salaries quoted 16882 18617 16874
Average salary £55,000 £51,500 £50,701
Average salary % change year-on-year
+6.79% +1.57%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £80,000 £75,500 £77,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Hitwise
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Hitwise across the London region as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in London

Hitwise
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the London region.

Hitwise Salary Trend in London

Hitwise
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Hitwise across the London region over the 3 months to 22 May 2015.

Hitwise Salary Histogram in London

Hitwise
Top 30 Related IT Skills in London

For the 6 months to 22 May 2015, IT jobs across the London region citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 7 (77.78%) Analytical Skills
3 6 (66.67%) Marketing
4 5 (55.56%) Google Analytics
4 5 (55.56%) Digital Marketing
4 5 (55.56%) WebTrends
4 5 (55.56%) Telecoms
4 5 (55.56%) Omniture
5 4 (44.44%) HTML
5 4 (44.44%) Degree
6 3 (33.33%) SQL
6 3 (33.33%) Web Analytics
6 3 (33.33%) R
7 2 (22.22%) Mobile App
7 2 (22.22%) Big Data
7 2 (22.22%) User Experience
7 2 (22.22%) Competitor Analysis
7 2 (22.22%) Agile Software Development
7 2 (22.22%) SEO
7 2 (22.22%) Oracle
7 2 (22.22%) JavaScript
7 2 (22.22%) Business Intelligence
7 2 (22.22%) Statistical Analysis
7 2 (22.22%) Statistics
7 2 (22.22%) Data Extraction
7 2 (22.22%) Multivariate Testing
7 2 (22.22%) Mathematics
7 2 (22.22%) Information Architecture
8 1 (11.11%) Social Media

Hitwise
Top Related IT Skills in London by Category

For the 6 months to 22 May 2015, IT jobs across the London region citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) SAS
Business Applications
1 5 (55.56%) WebTrends
Cloud Services
1 5 (55.56%) Google Analytics
2 1 (11.11%) Adobe Analytics
Database & Business Intelligence
1 2 (22.22%) Big Data
2 1 (11.11%) Spotfire
2 1 (11.11%) Hadoop
2 1 (11.11%) Impala
2 1 (11.11%) Apache Cassandra
Development Applications
1 1 (11.11%) JIRA
General
1 6 (66.67%) Marketing
2 5 (55.56%) Telecoms
3 1 (11.11%) Finance
3 1 (11.11%) Advertising
3 1 (11.11%) Retail
Job Titles
1 5 (55.56%) Analyst
2 2 (22.22%) Head of Web Analytics
3 1 (11.11%) SEO Specialist
3 1 (11.11%) SEO Analyst
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
Miscellaneous
1 7 (77.78%) Analytical Skills
2 2 (22.22%) Mobile App
2 2 (22.22%) User Experience
2 2 (22.22%) Statistics
2 2 (22.22%) Data Extraction
2 2 (22.22%) Mathematics
3 1 (11.11%) Social Media
3 1 (11.11%) Algorithms
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Digital Marketing
3 3 (33.33%) Web Analytics
4 2 (22.22%) Competitor Analysis
4 2 (22.22%) Agile Software Development
4 2 (22.22%) SEO
4 2 (22.22%) Business Intelligence
4 2 (22.22%) Statistical Analysis
4 2 (22.22%) Multivariate Testing
4 2 (22.22%) Information Architecture
5 1 (11.11%) Online Marketing
5 1 (11.11%) E-Commerce
5 1 (11.11%) Content Management
5 1 (11.11%) Qualitative Analysis
Programming Languages
1 3 (33.33%) SQL
1 3 (33.33%) R
2 2 (22.22%) JavaScript
3 1 (11.11%) Python
Qualifications
1 4 (44.44%) Degree
Vendors
1 9 (100.00%) Google
2 5 (55.56%) Omniture
3 2 (22.22%) Oracle
4 1 (11.11%) Coremetrics
4 1 (11.11%) Adobe