The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Hitwise over the 3 months to 18 January 2017 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Experian Hitwise.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Hitwise
England / London
Rank 586 641 -
Rank change year-on-year
+55 -
Permanent jobs citing Hitwise 2 7 0
As % of all permanent IT jobs located in London 0.006% 0.017% -
As % of the Vendors category 0.014% 0.039% -
Number of salaries quoted 2 4 0
Median salary £26,000 £38,000 -
Median salary % change year-on-year
-31.57% -
UK excluding London median salary £30,000 - £25,000

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the London region.

Vendors Category
London
Permanent IT job ads with a match in the
Vendors category
14153 17990 19430
As % of all permanent IT jobs located in London 42.43% 44.23% 47.94%
Number of salaries quoted 11803 15065 16407
Median salary £55,000 £52,500 £52,500
Median salary % change year-on-year
+4.76% -
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £80,000 £75,000 £80,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Hitwise
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Hitwise as a proportion of all IT jobs with a match in the Vendors category.

Hitwise Jobs Demand Trend in London

Hitwise
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise across the London region.

Hitwise Salary Trend in London

Hitwise
Top 30 Related IT Skills in London

For the 6 months to 18 January 2017, IT jobs citing Hitwise also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Hitwise.

1 6 (100.00%) Marketing
1 6 (100.00%) Analytics
1 6 (100.00%) Analytical Skills
2 5 (83.33%) Google
2 5 (83.33%) Google Analytics
2 5 (83.33%) SQL
3 4 (66.67%) MS Excel
4 3 (50.00%) CRM
4 3 (50.00%) SAS
4 3 (50.00%) Digital Marketing
4 3 (50.00%) Retail
4 3 (50.00%) Digital Analytics
5 2 (33.33%) Funnel Analysis
5 2 (33.33%) Actionable Insight
5 2 (33.33%) Brandwatch
5 2 (33.33%) Online Marketing
5 2 (33.33%) Stakeholder Engagement
5 2 (33.33%) Data Quality
5 2 (33.33%) Performance Optimisation
5 2 (33.33%) Google Tag Manager
5 2 (33.33%) Strategic Planning
5 2 (33.33%) Web Analytics
5 2 (33.33%) MS PowerPoint
5 2 (33.33%) Benchmarking
5 2 (33.33%) Business Intelligence
5 2 (33.33%) Microsoft
5 2 (33.33%) SPSS
6 1 (16.67%) WebTrends
6 1 (16.67%) CSS
6 1 (16.67%) Finance

Hitwise
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) SAS
Applications
1 4 (66.67%) MS Excel
2 2 (33.33%) MS PowerPoint
2 2 (33.33%) SPSS
Business Applications
1 1 (16.67%) WebTrends
Cloud Services
1 5 (83.33%) Google Analytics
2 2 (33.33%) Google Tag Manager
Database & Business Intelligence
1 1 (16.67%) Base SAS
1 1 (16.67%) Big Data
1 1 (16.67%) BusinessObjects
General
1 6 (100.00%) Marketing
2 3 (50.00%) Retail
3 1 (16.67%) Banking
3 1 (16.67%) Finance
Job Titles
1 5 (83.33%) Analyst
2 3 (50.00%) Web Analyst
3 2 (33.33%) Digital Analyst
4 1 (16.67%) Digital Marketing Manager
4 1 (16.67%) Marketing Manager
4 1 (16.67%) Senior Analyst
4 1 (16.67%) Senior Digital Marketing Manager
4 1 (16.67%) Senior Manager
4 1 (16.67%) Senior Marketing Manager
4 1 (16.67%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 6 (100.00%) Analytical Skills
2 1 (16.67%) Credit Risk
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) CRM
2 3 (50.00%) Digital Analytics
2 3 (50.00%) Digital Marketing
3 2 (33.33%) Actionable Insight
3 2 (33.33%) Benchmarking
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Funnel Analysis
3 2 (33.33%) Online Marketing
3 2 (33.33%) Performance Optimisation
3 2 (33.33%) Stakeholder Engagement
3 2 (33.33%) Strategic Planning
3 2 (33.33%) Web Analytics
4 1 (16.67%) Affiliate Marketing
4 1 (16.67%) Dashboard Development
4 1 (16.67%) E-Commerce
4 1 (16.67%) Market Research
4 1 (16.67%) Multivariate Testing
4 1 (16.67%) Validation
Programming Languages
1 5 (83.33%) SQL
Quality Assurance & Compliance
1 2 (33.33%) Data Quality
2 1 (16.67%) Actionable Recommendations
Vendors
1 5 (83.33%) Google
2 2 (33.33%) Brandwatch
2 2 (33.33%) Microsoft
3 1 (16.67%) Brio
3 1 (16.67%) Cognos
3 1 (16.67%) Coremetrics
3 1 (16.67%) MicroStrategy
3 1 (16.67%) Omniture